There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline.

So how can you inject some optimism and engagement into a stagnant marketplace? 

In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!  

Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisreevo/
Website: https://www.reevesocialmedia.co.uk/  

Are you a B2B Sales Leader looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

There’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling. 

In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.

If you’re currently hiring for a sales role, this episode is well worth listening to!  

Connect with David:
LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/
Website: https://chartarecruitment.com/  

Are you a B2B SME looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

If you think sales is difficult, try golf!
If you think golf is hard, try being a golf caddie! 

In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales: 

1. The role is to serve others
2. Preparation is your friend 
3. Be timely 
4. Be self-aware 
5. Know your golfer 
6. Know when to shut up
7. Be one step ahead 
8. Mitigate risk

If this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!  

Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Think you need some help but don't know where to start? You can book a complimentary 15minute call here and let's help you work that out. 

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years. 

We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry. 

Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!   

Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur. 

We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make. 

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship! 

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/  

Start Build & Grow:
Website: https://startbuildgrow.co.uk/  

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

One of the big frustrations many sales people have relates to sending quotations and proposals. 

After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it. 

In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.

If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar. 

Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.  

If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!

Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.  

Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events. 

As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak.. 

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.

In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.

If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to. 

Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.

In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.

This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.    

Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/  

Instagram: https://www.instagram.com/col.cambro/  

CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. 

In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer. 

We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk  

Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus    

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

If books are your thing, try: 
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Dave Plunkett, Founder of Collaboration Junkie, shares his advice and knowledge on the often-misunderstood topic of referrals and partnerships. He delivers a masterclass into how anyone in business can create a process that will ultimately lead to more sales conversations.

Expect to learn:

• The myths about asking for referrals
• When is the right time to ask for one
• How to identify partnership candidates
• The D.A.N.C.E. partnership frameworK
• 5 tips to start building a partnership network

Reach out to Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/
Lean more about Collaboration Junkie here: https://www.collaborationjunkie.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website: https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

It’s a common acceptance that 60% of the sales cycle is over before a buyer talks to a sales person.

In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know. 

I also unpack the 6 destinations that Buyers can find themselves in on a 1st time discovery call with an uneducated seller:

The Corridor of Uncertainty
The Equality Gap
The Path of Most Resistance
The Valley of Plenty
The Trip to the Promised Land
The Next Step  

Grab a pen, this one’s worth taking notes about!  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Are you a Sales Professional who wants to benchmark your sales skills? Take The Salescadence Sales Audit and find out.

Are you a B2B SME looking for clarity around your total sales process? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.

Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR

(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/

The DPIA Newsletter: https://thedpia.com/

Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication.

Expect to hear about:

• Vanity metrics and the importance of posting to an outcome
• Marketing ROI, AVE and PR value
• LinkedIn SSI Score, SEO metrics and website analytics

Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/

Learn more about Authentic Communications: https://www.authenticcomms.co.uk/

If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no.

A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’

During this episode, you will learn:

• What Building Rapport isn’t!!

• The importance of setting up the sales call in advance

• Why due-diligence is critical to your success

• How using humour can increase buyer trust

• The ‘No Lose’ question for your Buyer

If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through multiple successful business build and exits.

During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business”

In this episode, you’ll hear:

• How Scott’s entrepreneurial began aged 12
• The lucky break he had while being an OPC in London
• Setting up in competition with an ex-employer who capped his earnings
• The full Paddy & Scott’s story - mistakes, lessons and victories
• Exceptional business and sales advice and much more

Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s

Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Jamie Minors, Co-Founder of Minors & Brady Estate Agents, talks about how he teamed up with his nearest competitor, rather than competing, to build a successful, thriving and rapidly growing estate agency.

During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.
Look out for Jamie's words of wisdom related to:

• Taking personal responsibility
• Improving a negative mindset
• Building a winning culture
• Taking a 360 approach to business and life

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-minors-5ab96b96/
Learn more about Minors & Brady: https://www.minorsandbrady.co.uk/
Listen to The Growth Cast here: https://open.spotify.com/show/05wtFuidmDNvsVpqnjzSWe

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly, your health.

The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!

During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode.

Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/

Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, podcast host, Matt Sykes, shares 12 sales tips that anyone thinking of starting a business, either as a sole-trader or micro start-up, can benefit from.

During this podcast, Matt offers practical tips such as:

• If you’re not convinced, you can’t convince

• Why you need to know who your Ideal Customer is

• Why you need to build an audience

• Why waste money finding leads if you can’t close them

• Importance of regular daily prospecting

• Learning to live with sales rejection

• Why you must limit negotiation, discounting and making offers

• Building buyer trust

• Why you need a predictable, repeatable sales process

• Getting comfortable about talking about price

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an author and has successfully founded, built and sold a digital marketing agency.

We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.

To contact Lynsey:
LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=uk
Website: https://cognitiveunion.com/

Google Messy Middle report

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

In this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company.

A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing.

Stokely offers up an array of practical insights, including:

1: Embrace rejection if you want to grow your business

2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report

3: Why the simple act of saying hello can be the easiest way to drive sales revenue

If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you.

To contact Stokely:
LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/
Website: https://trendygrandad.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

In this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the likelihood of turning the discussion into a meaningful sales opportunity.

During this podcast, Matt discusses:

• What is an upfront contract and why would you want to use one

• How buyer safety and seller safety are both critical if a sale is to happen

• The 4 component pieces of an upfront contract and how best to deliver them

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min

In this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee.

I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:

P – Profile
I – Issue
T – Treatment
C – Credibility
H - Hustle  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here  

In this episode, Founder and Managing Director of outsourced HR company MAD-HR, Carole Burman, shares her business knowledge and advice gleaned from senior corporate HR roles and more recently, her experience of starting and scaling an outsourced service business that she founded in 2014.

Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and her attitude to selling was shaped by her upbringing. This episiode is packed with advice from a true entrepreneur and includes helpful practical insights around:

1: Why being yourself 'trumps all' when it comes to selling and having a ‘black book’ of connections is a 'must-have' for every sales professional

2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals

3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately

If you thought HR was just about hiring and firing and if that's all your HR function does, then this podcast is a must-listen!

To contact Carole:
LinkedIn: https://www.linkedin.com/in/caroleburmanfcipd/
Website: https://www.mad-hr.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

Download The Sales Audit here: https://www.salescadence.co.uk/training/

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here

In this episode, specialist 121 Business & Life Coach, Oliver Hill, eloquently tackles some of the thorny issues that surround the world of business coaching, like:

1: What is (and isn’t) a coach and how will you know when you’re in front of a good one?

2: Do personality profiling tools really do what you want them to do?

3: Why does goal setting fail for many and what can we do to solve this?

This is one of those episodes you will want a pen and paper as it's full of expert insights and valuable takeaways from someone who specialises in helping his clients become better versions of themselves. If you’re considering investing in a coach or have an interest in performance development, this podcast is defiantly one for you!

To contact Oliver:
LinkedIn: https://www.linkedin.com/in/oliversghill/
Website: https://www.hillcoachingcompany.co.uk/
Recommended Books: The Slight Edge & Atomic Habits & GROW Model
Further learning around Expectations versus Agreements

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Book your seat at the Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here

In this episode, Aimme Konieczny, Commercial Director and co-owner of energy procurement consultancy, Indigo Swan, shares her wisdom from over 15 years of experience and how she transitioned from the technical and regulatory side of the Industry and into the world of sales.

During this podcast, Aimee discusses:

• Why people do buy from people and why rapport cannot be forced

• Just how much technical knowledge do salespeople need to know?

• The challenges facing women in business and what the solution is to solving this issue

This is an episode packed with stories and advice from a business leader who really knows how to sell and leads from the front!

To contact Aimee:

LinkedIn: https://www.linkedin.com/in/aimee-konieczny-%F0%9F%A6%A2-3a576539/
Website: https://www.linkedin.com/company/indigo-swan/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min

In this episode, podcast host, Matt Sykes, explores the world of role play and explains why this often under-used sales training practice is one of the most effective tools a sales leader can leverage to improve sales team confidence, enhance buyer experience and increase conversion rate.

During this podcast, Matt discusses:

• The four levels of competence

• The science behind how we create repeatable actions

• Three ways to make role play enjoyable, engaging and effective

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk with Matt about how to improve your sales results? You can book a complimentary 15minute call with Matt here: https://calendly.com/salescadence/15min

In this episode, Award Winning author, Reiki Master and Wellness Coach, Ian Tucker, shines a light on the topic of mental health and shares practical exercises that will help anyone take more control in a world full of distraction.

During this podcast, Ian explains:

• What is Mindfulness and what impact does it have on our energy levels

• The advantages of living a balanced life and how to go about achieving it

• How to adopt an ‘attitude of gratitude’ and unlock the payback that comes with this way of thinking

This is a truly enlightening episode with expert advice from someone who gave up a high-profile corporate career to seek a better life and has devoted the last 20 years to learning and teaching wellness.

If things are going well for you right now, this is a fascinating listen; if on the other hand, life is becoming more of a challenge and you’re feeling out of control or heading towards burnout, this podcast might just be what you need to hear to help turn things around.

To contact Ian:

Website: https://www.iantucker.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand you sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min

On this episode, Founder and CEO at The Floorbox, John Davy shares his insights and experience around pivoting and explains how he turned problem into opportunity when COVID wiped out his business.

The word ‘pivot’ has been frequently used during 2020, but why do people do it; when is the right time to pivot and what do you do when you decide to do it? All of these questions get asked and answered on this episode as John shares all, with some intimate and very personal examples.
During this podcast, John talks about:

• The importance of knowing and playing to your strengths.

• Why not just building, but maintaining relationships really does matter.

• Surrounding yourself with people who want what you want for yourself.

This is a very personal episode packed full of stories and ‘hidden advice’ from a true entrepreneur – if COVID has derailed your business and you’re searching for inspiration from what others have gone through, this podcast is for you!

To contact John:

LinkedIn: https://www.linkedin.com/in/johnrdavy/
Website: https://rapidlamptesting.com/ and https://thefloorbox.com/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here:

https://calendly.com/salescadence/15min

On this episode, Social Media Specialist and friend of the show, Chris Reeve, shares his insights and advice for sales professionals around all things social selling and digital influence.

With COVID fast-tracking the growth of the online conversation, building an online presence is no longer a ‘nice to have’, but a fundamental and essential requirement for anyone who wants to generate sales.

Chris will show you how.

During this podcast, Chris shares his thoughts and experiences around:

• The Five Key Crimes seen every day on social media platforms, especially LinkedIn.

• The Four Quadrants of Social Media Success.

• The daily habits behind every successful social media strategy.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if COVID has exposed a weakness in your online strategy and you’re thinking about upping your social selling game, this podcast is definitely for you!

To contact Chris:

LinkedIn: https://www.linkedin.com/in/reevechris
Website: https://www.reevesocialmedia.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

Shout out to our show sponsors, Marketing Republic. If you’re looking for more qualified and closable sales leads and don’t want to waste money on flat monthly fees to find them, then talk to these guys: https://www.marketing-for-business.com/

On this episode, Chris Murray, Author, Speaker and Managing Director of Varda Kreuz Sales Training, joins the podcast. Named in LinkedIn’s top 40 Global Sales Experts to follow, a much sought-after keynote speaker and a perfect guest for the show.

Chris shares his thoughts, ideas and advice on how to avoid being any other than extremely successful at selling.

It’s a subject matter that Chris is passionate about having spent all of his career in the sales industry, but like so many, failed to truly understand what selling really is until he reached his thirties – namely that to be really good at selling, you need to be even better at helping the customer.

- We talk about learning his trade, selling in the high-profile drinks industry.

- We look at Chris’s passion for writing and discuss his bestselling books.

- He shares his acronym EASE and explains what it’s fundamental to his work training others.

As you’d expect this is an episode packed full of humour, engaging stories and insights and valuable advice from a true sales professional – from a personal perspective, this is one of my favourite guest interviews and one every sales professional should enjoy.

To contact Chris:

LinkedIn: https://www.linkedin.com/in/vardakreuz/?originalSubdomain=uk

Website: http://1stsalestraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

https://www.amazon.co.uk/Books-Matt-Sykes/s?rh=n%3A266239%2Cp_27%3AMatt+Sykes

On this episode, Simon Bowkett, Sales Trainer, Author and Speaker, provides an often-unseen insight into the world of the motor trade and shares his take on the shift towards online car sales and the impact that is having on the role of the sales person.

When Simon left his native Australia in 1995 and arrived in the UK, little did he know that he world not only stay there and establish himself as one of the most sought-after authorities in the world of car sales training.

In this episode, you’ll hear how Simon transitioned from selling cars to teaching people how to sell cars by throwing a sales trainer out of his dealership and it’s a lesson to anyone who subscribes to the “those that can’t sell, teach” mantra.

• We talk about the two-way negotiation that happens in every car sale

• We explore what life will be like for car salespeople who don’t embrace the online world

• We look at the mistakes that sales people all make and how to avoid them

This is an episode packed full of ‘no holds barred’ engaging wisdom, with stories and valuable advice from a true sales professional turned sales trainer – if you think it’s easy to sell a car in today’s world where the buyer holds all the aces, think again!

To contact Simon:

LinkedIn: https://www.linkedin.com/in/simon-bowkett-39a23a20/?originalSubdomain=uk

Website: https://symcotraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

If you want to spend less time looking for leads and more time converting them, check out the guys at Marketing Replublic - https://www.marketing-for-business.com/

On this episode, Niraj Kapur, Sales Trainer and Coach, shares his take on the world of sales and what drove him to write two ‘bestselling’ books.

Talent only gets you so far in life and whilst it’s clearly a key part of achieving success, being able to bounce back from failure and be persistent in getting after your goals is what counts even more and Niraj has seen all of it during his distinguished sales career.

In this issue he shares past sales experiences from corporate life and why he turned his passion for selling into a successful training business.

During this podcast, Niraj shares his thoughts and experiences around five of the 27 ‘Life Lessons’ in his best-selling book, Everybody Works in Sales.

This is an episode packed full of personality, stories and valuable advice from a true sales professional turned sales trainer and coach – if you’re a believer that people really do buy people, then this podcast is definitely for you!

To contact Niraj: LinkedIn: https://www.linkedin.com/in/nkapur/?originalSubdomain=uk

Website: https://everybodyworksinsales.com/
If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

On this episode, I’m joined by therapeutic coach Cassandra Andrews, who works specifically with high-net-worth men in their forties, who despite their success, are searching to find new purpose in their life.

We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can support lead generation. 
 
Connect with Cassandra:
LinkedIn: https://www.linkedin.com/in/cassandraandrews/
Website: https://www.cassandraandrews.com/
Her Scorecard link is: https://www.cassandraandrews.com/scorecard
The Journaling link is: https://www.cassandraandrews.com/journaling  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here  

On this episode, Nic Rixon, Founder and CEO at SGFE, shares his advice and knowledge from a twenty-year career spent helping mid-tier organisations grow their sales, scale-up and exit.

This is a fascinating discussion with a highly respected business coach, who has worked alongside personal development icons such as Zig Ziglar, Dale Carnegie and Tony Robbins during his career.

During this podcast, Nic explains what happened when he closed a £1.6m coaching deal over lunch with just one question and one statement.

He also shares advice on:

• The importance of positioning and its impact on ‘pre-selling’ an organisation at the start of a sale

• Why ‘the salesman’s silence’ is often
misunderstood, but is so important when helping people buy

• What the phrase ‘people buy emotionally and justify rationally’ really means and how to leverage it

This is an episode packed full of valuable tips and actionable strategies from a true expert – get a paper and pen, this podcast is definitely one you’ll want to listen to more than once!

To contact Nic:

LinkedIn: https://www.linkedin.com/in/nic-rixon-a574b83/?originalSubdomain=uk

Website: https://www.sgfe.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

On this episode, James White, Sales Trainer and Mentor, shares his insights and advice for small businesses who are looking to grow and get better by improving their sales results.

With more and more start-ups being launched every day, the essential requirement to know how to generate sales is fundamental to their success, yet the risks of not knowing are obvious.

It’s this issue and his own experiences of working for himself, that drives James’s passion for selling.

During this podcast, James shares his thoughts and experiences around:

• Early days working on a market stall and finding out what sales and business is

• How working for 7 years in the SaAS industry shaped his sales skills through ‘failing fast’

• The importance of personal brand and having content to share with your audience

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re a small business and you’re thinking about upping your sales game, this podcast is definitely worth a listen!

To contact James:

LinkedIn: https://www.linkedin.com/in/jameswhitesales/

Website: https://www.jameswhite.business/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here -

https://calendly.com/salescadence/15min

(c) 2020 Salescadence / Matt Sykes

Joining host Matt Sykes, on this episode is Mark Ackers, Head of New Business at Refract, who shares his insights and advice for those sales people who are in the SDR space or want to increase their cold-calling effectiveness.

The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’ buyer demographic, has started to question whether cold-calling is still a viable prospecting method in the 2020’s.

During this podcast, Mark shares his thoughts on a range of topics like:

• The mistakes Sales Managers are making with their remote teams during lockdown.

• Why the fear of cold-calling is often a bigger problem than the technique of doing it itself.

• Why regular and effective sales coaching is critical if you want to embed sales training.

This is an episode packed full of valuable tips and actionable strategies from a true cold-calling expert – if you’re thinking about upping your prospecting game, this podcast is definitely worth a listen!

To contact Mark:

LinkedIn: https://www.linkedin.com/in/markackers

Website: https://www.refract.ai/

If you want your copy of the ‘The Cold-Calling MAP – 15 tips to make better calls’, drop us an email with ‘Refract’ in the headline to matt@salescadence.co.uk

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes

On this episode, Angie Atkinson, co-Founder and Director of Atkinson Moss, shares her insights into why the recruitment industry can sometimes get a bad rap.

Angie also shares her knowledge and advice for those looking to either change jobs or for those preparing for interviews.

Recruitment is a profession that can be seen in two specific lights:

Firstly, an insensitive numbers game, where hard-sell and closing the deal is all that matters;

Then there’s the value and benefit that it brings by placing candidates in ideal roles that can be positively life changing.

During this podcast episode, host Matt Sykes and Angie Atkinson take a look at:

• The ‘darker-side’ of recruitment and some of the reasons why this shouldn’t be the case.

• The importance of understanding the human factors of placing candidates and why this is becoming even more critical today.

• How to prepare a solid CV and position yourself in the best possible light when applying for roles.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about changing your job, this podcast is definitely worth a listen!

To contact Angie:

LinkedIn: https://www.linkedin.com/in/angieatkinson1

Website: https://atkinsonmoss.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes

On this episode, Matt Sykes, host of the podcast shares his personal story into how he became involved in the Sales industry with the guys at Addicted to Business Podcast.

Matt gives an insight into some of the challenges he faced when he was in a corporate role and how he found creativity only after deciding to quit and work for himself.

During this podcast, Matt shares his thoughts on:

• The importance on finding a niche and being able to engage with an ideal customer.

• Why he failed in the early years of self-employment because he didn’t qualify correctly.

• The importance of having a predictable sales process.

The Addicted to Business Podcast is hosted by Nathan Lomax and Stokely Howard, is well worth checking out and is available on YouTube:

https://www.youtube.com/watch?v=T_vPOSfeuxM&t=104s

To contact the chaps, head to:

Nathan Lomax

LinkedIn: https://www.linkedin.com/in/nathan-lomax-7616b284/?originalSubdomain=uk

Website: https://www.quickfiredigital.co.uk/

Stokely Howard

LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/?originalSubdomain=uk

Website: https://www.trendygrandad.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes

On this episode, Matt Sykes, host of the podcast and author of the book Sales Glue, discusses the specific impact that COVID-19 has had on his business and shares 10 things that every Sales Pro can do to shift the pain to pleasure.

Looking to benchmark your Sales Competence against Best in Class? Take the test - https://www.salescadence.co.uk/salescadence-competence-audit/

Irrespective of the challenge that every business face at this time, sales were happening before, sales are continuing for most and sales will continue in the future – it’s the one constant throughout this crisis.

But are we missing out on the valuable lessons that these unprecedented times offer us?

During this podcast, Matt shares 10 ways that he and his clients are applying today to keep sales moving, like:

• Talking to customers first, looking after those that looked after you.

• Being human, empathising with their situation and offer your help.

• Going back to basics to get stalled deals moving again.

This is an episode packed full of valuable tips and actionable strategies – if you’re looking for sales inspiration at this difficult time, this podcast is definitely worth a listen!

Links:

Contact Matt at https://mattsykes.biz/

Connect on LinkedIn at https://www.linkedin.com/in/matt-sykes

On this episode, Peter Basford, Business Coach and Founder at Business Growth Coaches Network shares his story about his experience of over forty years in the Banking Industry and offers insights into why having a Coach or a Mentor can really pay for itself.

There’s no doubt about it, the current COVID-19 crisis is challenging all businesses and whilst short to mid-term survival is key, many will be looking at their value proposition with a view to improving it. Having a business coach to provide another pair of eyes can really help with this.

This is an episode packed full of advice from a true business industry expert, so if you’ve often though about hiring a coach, but have yet to do so, then this podcast is definitely worth a listen!

To contact Peter:

LinkedIn: https://www.linkedin.com/in/peter-basford-17a49512/?originalSubdomain=uk

Website: https://www.bgcn.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes

On this episode, Jason Ball, Owner at Leadenhall Tailoring, shares his insights from over twenty years of retail experience and explains why the gift of giving great customer service always pays back in sales.

There is no doubt about it, surviving on the high-street in 2020 is a tough ask. So how can a small, privately owned, tailors not only hold its own, but also thrive?

This episode will share the secret sauce.

During this podcast, Jason entertains, explains and delivers solid customer service advice like:

• How to place a customer at ease in the first vital moments of the sale.

• Understanding budget early during the qualification stage.

• Why following up post-sale is often what separates you from your competition.

This is an episode packed full of valuable tips and actionable strategies from a real expert, so if you’re looking to sharpen up your customer service skills, this podcast is a must!

To contact Jason:

Instagram: https://www.instagram.com/leadenhalltailoring/

LinkedIn: https://www.linkedin.com/in/jason-ball-6a4a6911/?originalSubdomain=uk

Website: https://leadenhalluk.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes

On this episode, Charlotte Travers, Head of Business Development, at SocialB shares her insights and advice for those sales people looking to either start or increase their social marketing effectiveness.

Irrespective if there is such a thing as social selling or not, if sales people are not leveraging the online platforms to promote their personal brand, they will be left behind – this internet thing isn’t going away anytime soon.

During this podcast, Charlotte shares her thoughts and offers solid advice like:

• Planning ahead so that you ‘book’ time in your calendar to create frequency of engagement.

• Capturing and creating a bank of content that you can draw upon when needed.

• The importance of sharing ‘behind the scenes’ content so that your personality shines through.

This is an episode packed full of valuable tips and actionable strategies from a true expert

If you’re thinking about upping your social selling game, this podcast is definitely worth a listen!

To contact Charlotte:

LinkedIn: https://www.linkedin.com/in/charlotte-travers-4aa21a60/

Website: https://socialb.co.uk/

https://salescadence.co.uk/

On this episode, Mike Scott, Co-Founder and CEO at The One Question dives into the sensitive world of Customer Feedback and shares his opinion and advice on the good, the bad and the ugly ways of finding out what customers think about your business.

There is no doubt about it, most businesses would agree that tailoring their products and services to meet the needs of their customers is a no brainer, yet very few ask them.

During this podcast, Mike shares his insights behind:

• Making it easy for customers to interact with you and shares examples of do’s and don’t.
• Why you must listen to the ‘silent majority’, a section of your portfolio that often gets neglected.
• Why starting a conversation beats hitting an emoji every single time.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about getting feedback from your customers, this podcast is definitely worth a listen first!

To contact Mike:

LinkedIn: linkedin.com/in/t1q

Website: https://www.theonequestion.com/

In this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement.

Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!  

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here

On this episode, Rob Lawrence, Podcast Producer and Audio Content Strategist shares his insights into why someone would want to have their own podcast to create sales.

Podcasting is all about joining the conversation and going in inside the listeners head. A podcast can be a really effective way to promote your brand and develop relationships with potential future prospects.

During this podcast, Rob offers advice on how to start a podcast and guides us away from some of the common pitfall’s and mistakes many aspiring podcasters encounter plus:

• Seeing your podcast as an asset which builds into a library of ‘on demand’ content.

• How advancements in AI are converting the audio into a searchable transcribe – improving SEO

• The importance of not making your listener think too much – a great episode flows.

• Making sure you have a clear call to action

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about sharing what you know with the world, this podcast is definitely one for you!

Links:

https://www.salescandence.com/

https://www.inspirationalcreatives.com/podcast/269-peter-sage/

http://www.inspirationalcreatives.com/podcast/186-how-to-invite-people-to-buy-your-creative-work/

To contact Rob:

LinkedIn: https://www.linkedin.com/in/robislistening

Website: http://www.roblawrence.co/

On this episode of The Salescadence Podcast, host, Matt Sykes, shares probably the most important thing in Sales – the Sales Process.

Does your Sales Team have untapped potential?

Take the FREE Sales Health Test – here:

https://www.salescadence.co.uk/

Selling is a relatively logical journey which becomes difficult when we over-complicate it.

A bit like a relationship, where we have to take our time and ask someone out on a date a few times, before we can consider moving in together and getting married, it takes time and strategy to help people buy!

During this podcast, Matt shares the 9 steps of the sales process and the correct order in which they must be travelled, plus:

• The right time to talk about your product and service and why doing this too early, can halt the sale.

• Why ‘Like’ is crucial in the acceptance that ‘people buy from who they Know, Like and Trust’.

• The importance of getting and keeping your prospect committed to taking action throughout the sale.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations – share it with them!

Links:

SP202: How to Avoid Discounting Your Prices and charge what you're worth

https://www.spreaker.com/user/10696455/sp202-charge-what-you-are-worth

SP205: Are you making these big mistakes when sending your customer a quotation?

https://www.spreaker.com/user/10696455/sp205-customer-quotations

Looking for a Sales book that links sales skill to mindset – check out Sales Glue, the vital ingredient that makes sales success stick!

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website:

https://www.salescadence.co.uk/

Facebook:

https://www.facebook.com/salescadencetraining/

On this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales.

Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.

During this the topics discussed:

• The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.

• Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.

• The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.

Links:

SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817

SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820

Why not buy Sales Glue, the vital ingredient that makes sales success stick!
Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134

The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/

Joining Matt on the The Salescadence Podcast, in this episode, is Ed Wells, a specialist trainer in the field of structured problem solving.

In a world where most organisations want rapid solutions to problems and strive to identify a single reason why things go wrong, Ed and his colleagues at Soloigic, a global expert in Root Cause Analysis, train people in the skill of slowing down; asking why and seeking out the many causes that exist behind every business problem.

Here’s just a few of the topics discussed:

• The importance of building a problem solving mindset: one which is based on fact not supposition.

• Why it's essential to involve the many and not the few when seeking out the root cause of a problem.

• How to use a five-step process that not only solves the problem, but will solve it forever.

This is a highly informative conversation and one that will be worth listening to time and time again.

To contact Ed Wells:

• LinkedIn: https://www.linkedin.com/in/edwardwellspm/

• Website: https://www.sologic.com/en-gb/resources/ebooks

https://www.salescadence.co.uk/