Welcome to the very first episode of The Sales Pitch podcast! This podcast is designed for real estate professionals seeking to amp up lead generation, networking, and in-person sales. Your host is Melissa Kwan, Co-founder and CEO of Spacio, the industry-leading enterprise-level open house solution that helps real estate agents monetize their open houses by automating lead capture and follow up.
“I find if you have a pre-planned opening line, it’s going to sound like BS. When things are BS, they are going to sound like BS. Be yourself and engage with clients naturally!” ~ Brian Meier
What does it take to create an effective and successful client engagement strategy? Is there a magic formula that top realtors use to connect with their clients? On this episode, you’ll hear from special guest and award-winning Manhattan real estate agent, Brian Meier. In his conversation with Melissa, Brian opens up about his background in sales, what led him to work in the real estate market, how he stands out in the crowded New York marketplace, tips for client engagement, and much more! Don’t miss this episode featuring Brian’s seasoned perspective!
An organic and personal approach to finding new clients.
One of the most challenging aspects of client engagement is the very first step, finding clients! What works and what doesn’t when it comes to finding new clients in the real estate market? According to Brian Meier, it all comes down to a personal and organic approach. Instead of casting a wide net for new clients, Brian suggests going deep and focusing on delivering the best service to the clients you have. Brian says that he’s had more success with connecting with and serving the right people in a meaningful way because those people end up connecting him to new clients. To hear more about Brian’s personal approach to client engagement, make sure to listen to this helpful episode!
What it takes to stand out in a crowded market.
One of the keys to standing out in a crowded market like New York is being relentlessly honest with your clients. You might be thinking that honesty is overrated but the truth is, it stands out! Brian Meier is convinced that taking the time to empathize with your clients and walking a mile in their shoes can make a substantial difference in how your client relates to you. At the end of the day, everyone wants an expert in their corner, rooting for their success. That’s what realtors like you need to lead with! Learn more about Brian’s approach and how he’s built a growing and thriving team in a competitive market, make sure to listen to this engaging episode!
Drop the BS and be yourself!
Let’s face it, everyone wants a secret formula that will allow you to instantly connect with a potential client. Does such a formula really exist? According to Brian Meier, most prospects can smell your prepared or rehearsed opening lines from a mile away! That’s why he’s dropped the BS and just leads with his personality. Sure, he won’t connect with everyone but when he does, the connection will be real and authentic! Deep down, you know that BS turns people off, so stop thinking of ways to make it sound natural and just go with a natural approach. Join Brian and Melissa on this episode as Brain expands on his successful strategies for client engagement!
Tips for connecting with potential clients.
Brian Meier has over 17 years of experience in real estate. He’s built up a team of rockstars who continue to build upon their success, year after year. How can realtors like you learn from Brian’s wealth of experience and knowledge? On this episode, you'll hear from Brian as he shares some tips that will allow you up your game when it comes to client engagement.
- Start off with gratitude and thank your prospect for coming to the open house.
- Don’t be a sign-in stickler! Allow your prospect to enjoy the open house and show them that you are interested in serving them and making a connection.
- Hand them your phone when they are ready to sign in. It brings a personal touch and anchors them to you as their guide.
- Look for a point of common interest between you and your prospect. You are going to have to work for this, don’t expect it to come easily!
To hear Brain expand on these tips and provide additional strategies for successful client engagement, make sure to listen to this informative episode!
Here’s What You’ll Learn:
- [0:40] Melissa introduces her guest, Brian Meier.
- [1:15] Brian shares his background with sales and residential real estate.
- [4:50] Taking an organic approach to finding clients and how the competition has grown.
- [6:45] What does it take to stand out in the New York market?
- [9:00] Embracing digital tools and establishing trust with clients.
- [11:15] Digging deep and getting personal.
- [12:45] Be yourself and don’t lead with BS!
- [14:30] Tips for connecting with potential clients at an open house.
- [19:30] Why real estate is such hard work.
- [21:30] How has Brian built a successful team? How does he train them?
- [25:30] What you can do to up your game right now.
Resources & People Mentioned
Connect with Brian Meier
Connect With Spacio
