The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators.
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If I Had 1 Podcast Strategy for 2025...(Entrepreneurs Edition)
Season 1 · Episode 207
Monday, October 21, 2024 • Duration 04:19
Podcast strategies are cool, but what about the ones that actually work?
And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.
In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.
I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.
Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about
More Content Strategy ↘
How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s
Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s
5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ
Free Resources ↘
Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing
When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.
This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.
Does it work?
That’s where strategy and planning comes in.
Tune in to see the three major areas you should be focusing in on.
Advice Could be Ruining Your Intuition - The Easiest Way to Make Decisions - BopSolo #2
Season 1 · Episode 109
Monday, November 21, 2022 • Duration 17:02
Welcome back to another installment of “BopSolo”!
In this episode, I tackle the culture of “taking advice” and dive deeper into the expert/influencer industry. I also talk about the importance of being your own person, having your own journey and making your own mistakes (and decisions).
As a business owner and entrepreneur myself, I have an intimate connection and almost daily engagement with this culture. While experts can give you some great insight and advice, it’s always important to be weary of your resources.
Episode Outline:
(0:00) - Introduction
(0:21) - “The fallacy of change”
(4:25) - How do you not lose your drive?
(5:39) - The culture of “taking advice”
(9:23) - The best advice is what didn’t work, broad advice doesn’t fit specific scenarios
(12:36) - The importance of making your own decisions and forging your own path
(14:53) - We’re in a saturated advice culture
(15:41) - Episode wrap-up
Thank you for helping us become a top 10% podcast in the world!
Shit Show #7 - Is Liquid Death a Gimic? Taste Test Round 2, Kryie, Kanye, Electric Trucks and More Shit
Season 1 · Episode 108
Monday, November 14, 2022 • Duration 01:17:12
Welcome back to the SEVENTH installment of the Shit Show!
It’s truly amazing that we’ve made it this far, but we’re ready for more!
From high level discussion about ghosts and aliens, to tackling more serious issues like “should we vote?” and “do fish ever get thirsty?” – me and Trett run through a variety of topics big and small.
Make sure to tune in as this could be our spiciest episode yet..
Episode Outline
1:05 - Episode beginning
1:51 - Revisiting Liquid Death, the second taste test
4:14 - “Life straws” and water quality, exploring abandoned properties
9:31 - It’s all about ghosts, Bigfoot and aliens for Sully
14:45 - “Have you seen The Village?”, Trailer Park Boys and general sitcom discussion
19:00 - “Podcasting is born independent”, is podcasting ever going to go “mainstream”?
22:11 - The taste test continues
25:05 - Question from Chris Miller, electric trucks
30:09 - Mazda discussion, what constitutes a sports car?
35:43 - “If you were to make your own holiday, what would it be?”
37:45 - Classic hip-hop, breaking down how it’s structured and how it evolved
42:10 - “Do fish ever get thirsty?”
42:55 - “Do inbred fish exist?”, the Kyrie issue
47:15 - Today’s political climate, where you fit in and having to “choose”
James Calcagni - Beating Lymes Disease After 12 Years with Ancient Chinese Healing and Waterproof Prosthetic Legs
Season 1 · Episode 107
Monday, November 7, 2022 • Duration 01:51:41
We all like to say we have a “calling” in our lives - but for James Calcagni, it’s the real deal.
James is an entrepreneur, CEO, inventor, engineer and most importantly, a survivor. James contracted Lyme’s disease as a young child and suffered horrible complications from it for years that limited his life in many ways. This experience led him to Qigong, which we get to in the show, but it also gave him a unique perspective into a life of difficulty.
Now, James uses this perspective and his expertise as an engineer to design prosthetic limbs that address every small problem an amputee may have to face.
In this episode we cover James’ backstory, his scrappy journey to starting his own company and how his work lines up with what he considers his duty in life. We also discuss his flagship “shower-proof” prosthetic, where the technology is headed and much more!
Episode Outline:
(1:30) - Episode beginning, some context on how I met James
(3:09) - LinkedIn game, how to optimize your activity and use LinkedIn properly
(7:08) - James dives into what he’s working on right now, his background and how he ended up working on such a unique project
(24:30) - James’ transition in college and one of his most severe Lyme’s disease experiences
(29:10) - How James got a new lease on life, meeting Master Ho
(34:11) - Does Western medicine prevent people from accessing other forms of treatment? More on Master Ho’s methods
(40:24) - James’ apprenticeship in robotics and how he grew that base of knowledge
(43:48) - The requirements for acupuncture that a lot of people don’t know about, James’ switch to Temple and mechanical engineering
Viktoria - Interviewing My Girlfriend and The Modern Education System from a Teachers P.O.V.
Season 1 · Episode 106
Monday, October 31, 2022 • Duration 01:43:06
In this special episode, I’m joined by none other than my girlfriend Viktoria!
Now I’m obviously very biased, but Vikki is straight-up an amazing person. She is a kindergarten teacher of a couple years now and a fellow New Jersey native. In this episode we discuss her unique upbringing, her experience as a kindergarten teacher so far, the education system at large and much more!
Will Trett be able to handle the hard hitting details about our relationship? Will a fight break out mid-interview? Tune in to find out!
Episode Outline:
(1:30) - Beginning of episode
(3:01) - The misconception about podcasting, “what is it about?”
(5:21) - Keeping people’s attention, how do the most successful podcasts do it?
(10:23) - Sully and Vikki, how opposites attract, getting to know someone when you first start dating
(12:39) - “Being yourself” when you meet someone new, judging others and being judged yourself
(17:35) - How little kids judge, Vikki opens up about her Kindergarten teaching experience so far
(21:59) - How home life plays a huge role in school, parent involvement in their child’s education
(25:11) - Kids grow up differently nowadays, how teachers discipline students then vs. now
(30:32) - Raising and educating a child is a collaborative process between parents and the school
(34:32) - Teachers used to get a lot more credit, most people get talked out of becoming a teacher
(37:38) - Parents who “push” their children into things, how other people influence us in general
(45:58) - Mindset in education, motivating students to exceed their expectations
(49:45) - Do 5 year olds have genuine opinions? Kids are sponges
Wrek - How to Set Smaller Goals to Achieve More and His Experience on What Would You Do Candid Camera
Season 1 · Episode 105
Monday, October 24, 2022 • Duration 01:59:30
Tarek “Wrek” Meniam is an artist first, but don’t sleep on his mind for marketing, promotion and business.
Wrek is a rapper, entrepreneur, clothing designer, and most importantly, a New Jersey native. He has the intuition and imagination required to be a creator, but most importantly, he has the work ethic and vision to see his projects through.
By the end of this episode, I thought it was obvious that Wrek is going places. His passion and drive to be successful is truly one of a kind.
Join us as we talk about life, music, business, and much more!
Episode Outline:
(1:10) - Wrek’s rap journey, how he started and got better
(5:21) - To get better at freestyle rapping, is it just repetition?
(7:49) - Freestyling is different from writing and building a song, “do you freestyle less now?”
(9:27) - How Wrek likes to “direct” his music, learning more from pain
(11:11) - “Have you ever turned a painful experience into a song?”, how Wrek builds his songs
(15:10) - Song writing discussion: format and structure, technique, performing and music videos
(22:28) - Do you value performing or song plays more?
(25:20) - “How do you approach marketing? Do you have a strategy?”
(28:25) - Singles and albums, the tug-of-war between quality and quantity
(32:32) - The difference between professional artists and amateurs, the importance of marketing
(36:16) - “Talent isn’t rewarded, attention is”, the power of collaboration and having support
(41:28) - More background on Wrek’s come-up, how he prioritizes his music
Shit Show #6 - Liquid Death and Taxes
Season 1 · Episode 104
Monday, October 17, 2022 • Duration 01:18:52
We’re back once again! Me and Trett embark on our sixth installment of the Shit Show!
Join us as we fumble our way through serious conversations about UBI and judging the actions of corporations, and not-so-serious conversations like “Does Liquid Death suck?” and that one time I witnessed a raid..
Episode Outline:
(0:35) - Episode beginning
(1:01) - Liquid Death, is it actually good? The boys try it out
(5:15) - What is the point of including Liquid Death in your life?
(7:28) - “Magic Eye” books, visual illusions
(11:24) - Magic discussion, mentalists
(14:22) - Sully’s Asher Roth story, separating the person from the artist celebrity
(19:12) - Reverse taste test (drinking regular water), more discussion around the difference between the artist and the persona, using Kanye as an example
(25:39) - “Making the next guy enough money”, the nature of how success is truly measured
(27:50) - Not looking at business decisions as emotional, addressing broad criticisms of capitalism and wealth
(33:14) - Companies vs. a one-person business, is running a small business easier now? Or harder?
(35:31) - Selling a service or product that is “personal” or 1-to-1, the power of doing business on a personal level income?”
Cassi B. - How to Use Leverage to Get Anything You Want
Season 1 · Episode 103
Monday, October 10, 2022 • Duration 01:48:21
Establishing yourself and who you are is one of the biggest and most important challenges we face in our lives. This is especially important when it comes to a career in music, where you always need to bring something new to the table.
Cassi B, like me, is part of the new generation of musicians and artists. Multi-talented and ambitious almost to a fault, Cassi B will stop at nothing to make his mark. Hailing from the small country of Togo, Cassi came to America many years ago with his mother and settled in Newark. Since then, he’s been able to carve out a successful career in music and marketing, as well as his own clothing brand.
Cassi has an infectious energy and relentless enthusiasm that I’m really looking forward to sharing with you all.
Enjoy this conversation on making music, the importance of having a “why” as an artist, his new album “Made in Togo” and much more.
Episode Outline:
(1:30) - Episode introduction
(4:18) - Cassi’s background and journey to America, how music has evolved for him since he was a kid
(9:15) - Growing up in Newark, growing as an artist through experiences and gaining perspective
(13:20) - An artist has to have a “why”
(15:30) - Some more context and background on Cassi B’s new album “Made in Togo”, the making of the album and where Cassi drew inspiration from
(20:28) - Artists need experiences to write music
(23:30) - Conceptual albums, the power of creating a narrative behind your music, reaching “higher levels”
(27:03) - Shooting music videos, how to “act” and challenges that come with building a visual element to your music
(29:44) - Artists need to either be multi-talented or collaborate with other talent, Cassi’s other ventures
(34:34) - The pressures of establishing and running a clothing brand, how Cassi manages his career and music
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(47:42) - The power of meditation and Qigong, James opens up about his routine a little bit.
(51:05) - Back to Temple, how COVID and James actually helped grow Master Ho’s Qigong class
(56:02) - The rise of “Qigong Dude”
(59:03) - How James discovered Omegle and found love on it
(1:04:07) - “This time was kind of a changing transformation period for me”, how James’ curiosity pushed him to face unique challenges
(1:07:38) - Engineers need to empathize with the people they’re helping and really understand the problems they face
(1:10:47) - How one story changed James’ perspective and inspired him to create a “water park leg”, how his interviews w/ amputees shined a light on the biggest problems they deal with
(1:21:23) - Why don’t bigger companies consider these small, specific problems that amputees deal with? How James approaches designing a prosthesis
(1:27:07) - How James is making this whole project run, where he sees it going
(1:30:38) - It’s about access to technology, James’ duty in life
(1:37:38) - Managing life and business, how James started his business and how he’s currently growing it
(1:43:35) - Being a “CEO” and starting a company from the ground up
(1:47:50) - Episode wrap-up and where you can find James
Thank you for helping us become a top 10% podcast in the world!
(53:18) - What is the worst age group to teach? Sully shares a time he got in trouble at school
(57:35) - Vikki talks about a difficult situation she heard about from another teacher
(1:03:07) - The infamous Joe Rogan litter box meme, should we use litter boxes in school?
(1:07:50) - Vikki’s background and upbringing, her journey to America
(1:17:12) - “If you had a 9-to-5 job, what would it be?”, having a good job/personality fit
(1:19:22) - Couples therapy, dealing and managing other people’s perception of you
(1:22:43) - Being in a relationship where one partner has sporadic hours and the other has a more traditional 9-to-5 setup, you want to have a partner who is different from you
(1:30:18) - Some final thoughts on education, still being an individual and not just a career, or what you do
(1:34:30) - “Do you still want to be a teacher?”, “Could you envision yourself doing something different?”
