The Rothman PPC Podcast: Google Ads and Your Business – Details, episodes & analysis

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity.

Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to  use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user.

This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience.

To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pin

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On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.

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Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.

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Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions.

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Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase.

No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999

Do you need help growing your business? We can help! https://rothmanppc.com/

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The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve.

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Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

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This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review.

Covid credits - https://support.google.com/google-ads/answer/9803410

Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/

Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8

Do you need help growing your business? We can help! https://rothmanppc.com/

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Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn.

Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show with friends and colleagues.

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

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Follow Jason on Twitter - https://twitter.com/rothmanppc

When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

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Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/