Explore every episode of the podcast The Riley Black Project
Dive into the complete episode list for The Riley Black Project. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
This episode is pure Riley Black Project live chaos.
John and Crystal sit down with Alexis from 1819 Madera for a fun, honest, and very relatable maker business conversation about life after Next Level Maker Conference, creative freedom, custom awards, name badges, business partnerships, parenting, conferences, Zumba, and the never-ending “after the event” to-do list.
Kendra couldn’t make the start of the episode, but don’t worry, she was absolutely still part of the chaos.
In this episode, we talk about what happens after a big maker conference when you think you’re finally going to get a break, but instead the orders, events, deliverables, and business opportunities keep coming. Alexis shares what 1819 Madera has been working on, including a big full-color badge order, custom event awards, and the lessons that come from trying new products that take way more time than expected.
We also get into one of the best parts of being a creative business owner: when customers actually trust you with creative freedom. From custom name tags and acrylic pieces to awards for major events, we talk about why the best projects often happen when clients give makers room to do what they do best.
Of course, we also recap some Next Level moments, including the MakerFlo Success Lounge, Zumba that John and Crystal absolutely intended to attend, late-night networking, trade show exhaustion, and why conference weeks are both amazing and completely draining.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal sit down for a solo life and business update after a wild stretch of travel, trade shows, content work, and real-life chaos.
We talk about Next Level Maker Conference, the validation that comes from seeing your community in person, and why events like this matter so much for makers, laser owners, creators, and small business owners. Online comments are great, but hearing people say “we see what you’re doing” face-to-face hits different.
From there, we recap our last-minute trip to UV Energize in Nashville, why we decided we needed to be in the room, and how showing up in person created real opportunities for Riley Black Studios. We talk about trade show content, vendor outreach, why emails get missed, why face-to-face conversations still matter, and how we ended up working with Mimaki USA on product overview videos for two newly launched machines.
We also get into testing live stream coverage at events, filming machine launches, working alongside marketing teams, the chaos of shooting on a busy show floor, and why trade shows are such a huge opportunity for brands to create content that keeps working long after the event is over.
Fair warning, the second half of this episode gets more personal. We talk about some heavier life stuff because that has been part of our reality lately too. One of the goals of this podcast has always been to remind people that they are not alone, whether you are building a business, running a laser, raising a family, grieving, struggling, growing, or trying to do all of it at the same time.
🎙️ The Riley Black Project Lasers, life, business, content creation, and all the ish in between.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
What happens when a handwritten recipe, a small-town move, and one laser turn into a full engraving business?
In this episode of **The Riley Black Project**, John and Crystal sit down with **Michael and Flora from Havet Engraved** to talk about their journey from Port St. Lucie, Florida to Pilot Mountain, North Carolina, and how they went from one machine in a basement to a growing engraving business with lasers, UV printing, sandblasting, metal marking, apparel, and more.
Michael and Flora share how a sentimental engraved cutting board sparked the idea for their business, why personalized gifts mean so much, and how one small-town customer ordering cutting boards helped them start building real momentum. They also talk about originally planning to open a UPS Store, realizing that franchise life was not the right fit, and choosing to go all in on their own engraving business instead.
We get into the real stuff too: scary business pivots, working with your spouse, educating customers on what laser engraving, UV printing, and sandblasting can actually do, learning new machines, investing before you feel ready, and why networking can completely change the trajectory of a small business.
Whether you’re a laser owner, UV printer, sandcarver, maker, small business owner, or creative entrepreneur trying to figure out your next move, this episode is packed with real-world lessons on growth, risk, community, and building a business around meaningful work.
🎙️ **The Riley Black Project** Lasers, life, business, content creation, and all the ish in between.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Next Level is almost here, and we are officially in conference prep mode.
In this episode of The Riley Black Project, John and Crystal go live in the Riley Black Project Community to talk all things Next Level Maker Conference, booth prep, content creation, networking, health updates, and how we’re trying to stay consistent even when life keeps getting chaotic.
We talk about what we’re bringing to Next Level, including Keychain Thingies, UV DTF stickers, portable fans, jewelry samples, and a shared booth setup with Katy from Monarch Pine. Crystal also shares why this year is a little different, how she’s scaling back to protect her sanity, and why we’re choosing a more fun meetup/game night instead of a formal live podcast recording.
We also get into why conferences like Next Level are such a huge opportunity for makers, not just for classes and vendors, but for content, networking, collaborations, business ideas, and real friendships that are hard to build online. If you’re attending a maker conference, trade show, laser meetup, or creative business event, this episode is packed with real advice on how to get more out of it.
Whether you’re heading to Next Level, planning for another maker conference, attending a laser event, or trying to turn in-person events into real business opportunities, this episode is your reminder to show up, talk to people, make content, and take care of yourself along the way.
🎙️ The Riley Black Project Lasers, life, business, content creation, and all the ish in between.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
After a short break, The Riley Black Project returns with a guest who has been dodging us for years: Kristen Thompson of Kristen Thompson Designs.
Kristen joins John and Crystal to talk about her journey from corporate work at Lowe’s, to Cricut crafts, Etsy digital designs, sublimation tumblers, laser engraving, full wrap tumbler designs, Photoshop mockups, and building a creative business around the products and designs she actually loves making.
We get into the real maker-business stuff too: trying new things, getting over the fear of being on camera, learning full wrap tumblers, selling digital laser files, testing designs, using mockups, making finished products, and why entrepreneurship feels amazing and exhausting at the same time.
Kristen also shares how she built her Etsy design shop, why she still loves the analytical side of business, and how selling designs to other makers doesn’t take away from her finished product business. It can actually help more people bring beautiful cups to life in their own way.
Whether you’re a laser owner, tumbler maker, Etsy seller, digital designer, creative entrepreneur, or maker trying to figure out what direction to go next, this episode is packed with laughs, business lessons, and real-world maker experience.
FB: The KTD Collection - Lasered By KTD IG: @kthompdesigns TikTok: @LaseredByKTD Etsy: kthomplaserdesigns.etsy.com Website: KristenThompsonDesigns.com YouTube: @ShesTheReasonIHaveALaser
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Crystal bought a new laser… so naturally, we had to talk about it.
In this episode of The Riley Black Project, John and Crystal sit down for a life update episode packed with maker business pivots, laser talk, content creation lessons, ADHD updates, travel plans, and a major Riley Black Studios website refresh.
Crystal shares her first impressions of the xTool F2, why she chose it for jewelry and small personalized gifts, and how the camera alignment has already made engraving tiny pieces easier. We also talk about using laser engraving to create meaningful keepsakes, from wedding coasters and cancer ribbon keychains to handwriting gifts that don’t have to wait until someone is gone.
We also dive into the content side of business, including how posting more consistently has started paying off, why some videos take off while others flop, and why even content creators struggle to create content for themselves.
In this episode we talk about:
• Crystal’s new xTool F2 • Why she’s leaning into laser engraved jewelry • Why Next Level is shaping up to be a huge event • The new Riley Black Studios website rollout • Niching down and building a business around what people actually need
Whether you’re a laser owner, maker, small business owner, creative entrepreneur, or someone trying to balance life, business, family, and content creation, this episode is full of honest updates and real-world lessons.
🎙️ The Riley Black Project Lasers, life, business, content creation, and all the ish in between.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal welcome back David and Blake for David vs. Blake: Round 2.
What started as a friendly feud in the Michigan maker community has turned into one of the funniest ongoing rivalries in the laser world. This year, the battle is headed back to Next Level, where votes, bragging rights, giveaways, and embarrassing ads are all on the line.
We talk about:
• The return of David vs. Blake • How the rivalry started in the Michigan laser community • Why the loser has to star in an ad for the winner • Great Lakes Laser Supply updates • UV printing hat clips, canvas prints, magnets, and golf products • Refine Color UV printer talk • Creative Cut Supplies updates • Custom magnets, ornaments, displays, and product packaging • CO2 Galvo lasers and why they are insanely fast • Scaling production without losing your mind • Why product displays and merchandising matter • Shopify struggles, squirrel brain, and business focus • The reality of having too many good ideas as a maker
If you’re a laser owner, UV printer, maker, small business owner, or someone who enjoys a good friendly feud, this episode is packed with laughs, strategy, and practical business talk.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
What do epoxy cups, DTF transfers, UV DTF, lasers, entrepreneurship, and pet monkeys all have in common?
Apparently… 143 MTD. 😂
In this episode of The Riley Black Project, John and Crystal sit down with Ashley and Bethany from 143 MTD for one of the most unexpected and entertaining conversations we’ve had yet.
Ashley shares how her business started as a side gig making epoxy cups, evolved into vinyl, sublimation, DTF transfers, UV DTF, laser engraving, embroidery, slick crewnecks, and eventually grew into a full creative business. We also talk about leaving traditional work, building a business around family, and what it’s like raising kids and grandkids around entrepreneurship.
And then… the monkeys show up.
Yes. Actual monkeys.
We talk about:
• How 143 MTD got its name • Going from epoxy cups to sublimation, DTF, UV DTF, and lasers • Growing from a backyard setup into a full creative business • Leaving law enforcement and call center work behind • Building a business that supports family and flexibility • Working with your daughter in the business • Why DTF and UV DTF are such powerful tools for makers • How UV DTF can help laser owners offer full-color products without buying a UV printer • The reality of owning monkeys
If you’re a maker, laser owner, crafter, DTF seller, small business owner, or just someone who enjoys wildly unpredictable conversations, this episode is for you.
🎙️ The Riley Black Project Lasers, life, business, content creation, and all the ish in between.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Sometimes business growth looks less like a huge breakthrough…
…and more like admitting, “I don’t want to keep doing it this way.”
In this episode of The Riley Black Project, John and Crystal sit down for a no-guest, real-life update episode about pivoting, product ideas, custom order stress, laser business decisions, and figuring out what actually feels sustainable.
Crystal talks through her possible shift into custom laser engraved jewelry using Monarch Pine jewelry blanks, why she’s considering moving away from certain custom products, and how small personalized items may be a better fit for her creativity, workflow, and local market.
We dive into:
• Why custom orders can be more stressful than they look • The hidden time behind “simple” personalized products • Pivoting from random custom work to a more focused product line • Laser engraved jewelry and small gift ideas • Monarch Pine blanks, findings, and jewelry possibilities • Considering the xTool F2 for live engraving and small batch production • Why ease of use matters when choosing your laser tools • The difference between hobby gear, production tools, and what actually fits your business • Pricing custom work, design fees, rush fees, and customer communication • ADHD, creative burnout, and overthinking product ideas • UV printing struggles, acrylic blocks, photo gifts, and precision problems • Why sometimes the best business move is simplifying
If you’re a maker, laser owner, crafter, small business owner, or creative entrepreneur trying to figure out your next product line, this episode will feel painfully familiar.
This is the messy middle of business.
And honestly? That’s where the good stuff usually starts.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Behind GTS Awards: Education, Sandblasting & Industry Growth
Braden from GS2 Awards is back on The Riley Black Project!
In this episode, we dive into the world of custom awards, sandblasting, UV printing, laser engraving, and the growing demand for premium personalized products. Braden shares how a simple shift into awards helped transform his business, why sandblasting remains one of the most powerful tools in the industry, and how the new Beyond the Beam Learning Center is helping makers, engravers, and business owners level up their skills.
We also discuss pricing strategies, custom award design, production workflows, trade shows, hands-on education, and why creating unique products can separate your business from the competition.
Whether you're running a laser engraving business, selling personalized products, exploring UV printing, or looking for new ways to increase profits, this episode is packed with practical insights and real-world experience.
Topics Covered: • Custom awards and trophy design • Sandblasting for laser businesses • UV printing opportunities • TROTEC Laser equipment • Ikonics Imaging sandblasting systems • Award business profitability • Glass engraving techniques • Beyond the Beam Learning Center • Pricing custom products • Growing a creative manufacturing business
Connect with Braden & GS2 Awards: www.gs2awards.com
Join the Riley Black Project Community: https://www.facebook.com/groups/rileyblackproject
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
This Episode Got Spicy FAST: Masks, Lasers & Legal Drama
In this episode of The Riley Black Project, we're joined by none other than Emily That Mom with a Laser for a conversation that starts with Laser Maker Con 2025 and quickly turns into entrepreneurship, burnout, creativity, health, ADHD, community, and one of the wildest stories we've heard in the maker space.
We dive into:
🔥 Everything you need to know about Laser Maker Con 2025 🔥 The incredible speakers, classes, giveaways, and new features coming this year 🔥 Why saying "yes" to everything can hurt your business and your health 🔥 Entrepreneurship, stress, burnout, and learning to slow down 🔥 ADHD, procrastination, and why some creators work best under pressure 🔥 Building a successful maker business without sacrificing yourself 🔥 The evolution of the laser community over the last five years 🔥 Hat engraving, Etsy growth, Pinterest marketing, and creative business strategies 🔥 Massive Laser Maker Con giveaways including lasers and a UV printer 🔥 The shocking story behind "That Mom With A Laser" and a years-long legal battle over her brand
Whether you're a laser owner, maker, content creator, or small business owner, this episode is packed with laughs, lessons, and a little bit of tea.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Want better content without spending hours editing, stressing over algorithms, or trying to go viral?
In this special compilation episode of The Riley Black Project, we're bringing together two incredible conversations from Facebook Live appearances with Emily (That Mom With A Laser) and Will (Crazy Laser Dad).
The focus?
Content creation that actually works for makers and small business owners.
As part of the launch of the new Content Creation Playbook Mini Course, we dive into the biggest mistakes makers make with content, why consistency beats perfection, and how to create videos that attract customers instead of just views.
In this episode we discuss:
✅ Why most makers overcomplicate content creation ✅ The biggest content mistakes hurting business growth ✅ How to create content even when you're busy ✅ Why authenticity beats polished production ✅ Building trust through video content
Whether you're a laser owner, maker, crafter, UV printer, woodworker, or small business owner, this episode is packed with practical advice you can start using immediately.
The Riley Black Project is where makers, creators, and entrepreneurs come together to talk business, creativity, content, and community.
Check out the Content Creation Playbook Mini Course and start building content with purpose: https://stan.store/RileyBlackStudios/p/rbs-content-playbook
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal finally sit down after a whirlwind couple of weeks involving a totaled car, injuries, family loss, traveling to Virginia for Jamboree, teaching content creation classes, and somehow still trying to keep business moving forward.
This episode gets real.
We talk about:
• Crystal’s car accident and recovery • Navigating grief, stress, and entrepreneurship at the same time • The emotional side of running a business during hard seasons • Jamboree 2026 recap and teaching content creation workshops • Why the laser community feels like family • AP LazerCon prep and upcoming events
We also talk maker events, laser business growth, content strategy, teaching creators, and the behind-the-scenes reality nobody talks about online.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Why Next Level Is No Longer Just a Laser Conference
Next Level is back… but this year, it’s bigger than lasers.
In this episode of The Riley Black Project, John and Crystal sit down with Will and Mark to talk all things Next Level Maker Con 2026, the shift from Next Level Laser Conference to a broader maker-focused event, and why this year’s theme of “Refreshed” matters more than ever.
We dive into:
• Why the event changed from laser-focused to maker-focused • What “Refreshed” means for makers, creatives, and business owners • Why taking care of the maker matters just as much as growing the business • What to expect at the Gaylord Texan Resort in Grapevine, Texas • The value of smaller conversations, networking, and community • Why video access to classes is a huge win for attendees • The new Creator’s Corner and content creation spaces • Free professional headshots for all-access attendees • Breakout classes covering AI, pricing, marketing, Etsy, Shopify, garment decorating, UV printing, sandblasting, 3D printing, packaging, branding, and more • The charity partnership with Wipe Out Kids Cancer • Why Next Level feels more like a maker family reunion than just another conference
Whether you’re a laser owner, UV printer, crafter, designer, content creator, or small business owner, this episode breaks down why Next Level Maker Con is becoming one of the must-attend events in the maker community.
📍 Next Level Maker Con 2026 https://nextlevelmakerevents.com August 27–29 Gaylord Texan Resort Grapevine, Texas
🎙️ The Riley Black Project — real conversations about creativity, business, community, and the makers building something meaningful.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Running a business is hard enough… Now try doing it while your co-host is out of state, your kids are running wild, and you’re juggling multiple businesses at once 😅
In this episode of The Riley Black Project, John holds it down solo (barely 😂) before being joined by Srishti & Arpit from Esenay Digital — a global agency helping makers and small businesses scale online the right way.
From Mexico City to Colorado to Florida, this episode is a true remote podcast experience packed with real talk, real struggles, and real solutions.
We dive into:
• The chaos of running a business while your partner is away • Why so many makers struggle with websites, marketing, and scaling • The truth about Etsy vs Shopify (and why you need BOTH) • Why relying on one platform can kill your business • The biggest mistakes new business owners make when starting out • How Esenay Digital has helped 100+ makers build and grow online • What most agencies get WRONG (and why trust is broken) • Why building a website does NOT automatically mean more sales • The importance of owning your audience and customer data • SEO vs AEO (Answer Engine Optimization) and the future of AI search • How AI is changing the way customers find and buy products • Why ChatGPT and AI shopping will reshape eCommerce • The power of community, education, and transparency in business
This episode is part behind-the-scenes chaos, part business masterclass, and part wake-up call for makers who want to grow.
If you’re a maker, content creator, or small business owner, this conversation will change how you think about your online presence.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal record from two different states while juggling real life, real business, and everything in between.
But this episode isn’t just a life update…
We’re joined by Sumita & Anuj to break down UV Ink Fest, a brand-new virtual conference designed to bring real education to makers—without the need to travel.
We dive into:
• Why UV Ink Fest was created and who it’s for • The growing demand for UV printing education • Brand-neutral learning and why it matters in the maker space • The difference between entry-level vs production UV printers • How UV printing expands what you can offer your customers
This episode is part real-life chaos, part business strategy, and part “this is what entrepreneurship actually looks like.”
If you’re a maker, engraver, or small business owner, this one is packed with insights you can apply immediately.
UV Ink Fest Details: www.uvinkfest.com • Free virtual event (with optional upgrade) • 20+ speakers across UV printing, business, and marketing • Designed for beginners, intermediate, and advanced makers • Covers everything from workflow → pricing → AI → Shopify
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
He Lost 500K Followers… Then Built It Back Stronger
What does it really take to scale a creative business… without burning out or losing everything?
In this episode of The Riley Black Project, we sit down with Chantz from Custom Grains to talk about the real side of growth — the wins, the stress, the risks, and the lessons that come with building multiple businesses at once.
From losing a massive TikTok following overnight… to investing hundreds of thousands back into his business… to launching a brand new hat company…
This episode is packed with raw, honest insight for anyone trying to level up.
We dive into:
• How Chantz lost over 500K followers overnight — and rebuilt anyway • Why relying on one platform can destroy your business • The reality of scaling a product-based business • Investing $500K+ into growth (and the risks behind it) • Building multiple brands at once (Custom Grains, Laser by the Creek, Brim Co) • The truth about revenue vs actual take-home profit • Why diversification is no longer optional • Creating your own products to control quality and margins • The stress of employees, overhead, and responsibility • How collaborations and partnerships can grow your reach • The mindset shift from creator to CEO
Plus, we get into the behind-the-scenes of launching Brim Co, building a U.S.-based plywood operation, and what’s next for Chantz as he expands into a brand new shop.
If you’re a maker, business owner, or content creator, this episode is a must-watch.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Inside LazerCON 2026: AP Lazer’s Growing Community Event
What happens when frustration turns into innovation… and that innovation turns into an entire company?
P.S. We lost Power at the end
In this episode of The Riley Black Project, John and Crystal sit down with Jenna from AP Lazer to break down how their machines were born out of a real problem engraving massive granite pieces that simply wouldn’t fit into traditional laser beds.
That frustration led to something different…
open architecture laser design.
And now?
They’re hosting LazerCON, a growing event built around community, connection, and hands-on learning.
We dive into:
• How AP Lazer started in the granite and memorial industry
• Why traditional laser beds limit what you can create
• The power of open-bottom laser design (and what it unlocks)
• Engraving on massive objects like whiskey barrels, doors, and floors
• Why larger-scale projects are an untapped opportunity
• The real truth about “market saturation” in the laser space
• How finding your niche changes everything
• The difference between big expos vs smaller community-driven events
• What makes LazerCON unique (and why people come back every year)
• Inside the growing laser community and why collaboration wins
Plus, we break down everything you need to know about LazerCON 2026—including speakers, classes, and why this might be one of the best events to actually connect and learn.
If you’re a maker, engraver, or creative entrepreneur, this episode will completely change how you think about what’s possible with a laser.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
K&G Jamboree: The Maker Event Everyone’s Talking About
What happens when two creators turn chaos into content… and accidentally build a movement?
In this episode of The Riley Black Project, we sit down with Kim & Garrett to talk about their journey building a brand through live content, community, and a little bit of “figure it out as we go” energy.
From late-night prep sessions and sweaty live streams… to launching their Loot Box subscription and hosting their own maker conference (Jamboree) — this episode is packed with real moments, lessons, and laughs.
We dive into:
• The reality of going live (and what happens when things go wrong) • Why perfection is overrated and authenticity wins • How Test Cut Tuesday became a powerful content engine • The behind-the-scenes of launching their Loot Box subscription • Turning ideas into recurring revenue streams • The importance of community in growing your brand • What creators actually struggle with (and don’t talk about) • Building a hands-on event experience with their Jamboree conference • Why “just wing it” sometimes works better than overplanning
Plus… we get into the funny moments, the real struggles, and the mindset it takes to keep showing up consistently.
If you’re a maker, content creator, or small business owner, this episode is a blueprint for building something people actually want to be part of.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
What happens when you stop trying to be everything… and finally lean into what makes you different?
In this episode of The Riley Black Project, we sit down with Jordan from Oak & Embers to talk about her journey from sewing business → laser artist → full-time creator building a brand rooted in custom, one-of-a-kind work.
This isn’t just a maker story… it’s a masterclass in finding your lane, trusting your creativity, and building a business that actually fits your life.
We dive into:
• How she went from Glowforge beginner to full-time laser business owner • Why she refused to become a “cookie cutter” maker • The power of niching down and owning your style • Turning markets into networking opportunities (not just sales) • How custom signage became her most profitable lane • The mindset shift that changed everything in her business • Why you DON’T need to say yes to every project • Pricing, perfectionism, and learning to let go • The reality of feast-or-famine entrepreneurship • How growth doesn’t always show up as money (at first)
Plus… we get real about burnout, time freedom, and why working for yourself is both the dream AND the pressure cooker.
If you’re a maker, small business owner, or creative entrepreneur, this episode is packed with insights that’ll hit you right between the eyes (in a good way).
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Five canceled flights. Getting stranded in Baltimore.
…And somehow, it was still worth it.
In this episode of The Riley Black Project, John and Crystal break down their full experience traveling to and from the Michigan Maker Summit—including one of the most chaotic travel stories they’ve ever lived through.
But this isn’t just a travel horror story…
It’s about community, showing up, teaching, and why events like this matter more than ever.
We dive into:
• The Michigan Maker Summit experience from start to finish • Teaching content creation classes (and why the smallest class mattered most) • Why intentional content beats posting just to post • The power of in-person community and networking • Packaging, perceived value, and simple ways to increase product pricing • Behind-the-scenes of filming, teaching, and connecting at events • The unexpected reality of travel delays, cancellations, and problem-solving in real time • Getting stranded in Baltimore… and how the maker community showed up for us • Why sometimes the worst situations lead to the best connections
This episode is part business lesson, part life update, and part “you won’t believe this actually happened” story.
If you're a maker, creator, or small business owner, this one hits on everything from growth to grit.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Universal Studios Pyrotechnics to APA President
From pyrotechnics at Universal Studios to becoming President of the Awards & Personalization Association (APA) — Justin’s journey is one you don’t hear every day.
In this episode of The Riley Black Project, John and Crystal sit down with Justin Varn of Awards4U to talk about growing up in the awards industry, stepping into a family business, and eventually becoming APA President.
But the story goes deeper than that.
Justin shares the emotional moment when his father presented him with APA Speaker of the Year, making history as the first father and son to both serve as APA President.
We also dive into:
• What it’s really like taking over a family business • The pressure of being “the owner’s son” and earning respect • His background in live show design and pyrotechnics at Universal Studios Orlando • How entrepreneurship impacts family life • The power of betting on yourself • Balancing business, parenting, and leadership • ADHD, entrepreneurship, and learning differently • How AI tools like ChatGPT are transforming the awards industry • Why embracing AI now will give makers a massive advantage
Whether you're in the laser engraving, awards, maker, or personalization industry, this conversation is packed with insights about leadership, technology, and the mindset required to build something meaningful.
And yes… we also talk about kids helping with orders, the chaos of entrepreneurship, and how family businesses really work behind the scenes.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Balancing Deployment, Kids, and a Growing Business
Breaking news in the laser world… and a powerful conversation you don’t want to miss.
In this episode of The Riley Black Project, John and Crystal sit down with Brandon of Szuch Design to talk about:
• The acquisition of Aeon Laser USA by Aeon China — and what it could mean for the industry • Building a woodworking and CNC business from scratch • Turning upcycled black walnut rounds into scalable, profitable products • Transitioning from hobby → CNC → laser → UV • Selling to the laser community through Facebook groups • The realities of bulk pricing, website strategy, and scaling smart • Balancing National Guard service, deployments, and entrepreneurship • Running a family business while raising young kids • Navigating insurance battles and legal stress as business owners • Why mindset and the Golden Rule matter more than any machine
This episode is real. It’s not just tools and tactics — it’s about resilience, flexibility, and doing business the right way.
You’ll hear how Brandon built a business model around upcycled materials, how a single Father’s Day product turned into 500+ units sold, and why community support inside the maker world changes everything.
And yes… we also talk tariffs, bottle opener chaos, and website frustrations.
If you’re in the laser, CNC, or personalization space — this one hits.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
We’re back at APA Expo 2026 — and this year hits different.
In this special on-location episode of The Riley Black Project, John and Crystal sit down with Josh Perry to talk about what can happen in just one year when you show up, shake hands, and lean into community.
Last year, Josh walked into APA alone, looking for direction.
This year? He’s speaking. He’s upgrading machines. And he’s up for Retailer of the Year.
This episode dives into:
• How attending APA changed the trajectory of Josh’s business • Why connections — not machines — are the real investment • The unexpected power of sand carving vs laser engraving • What it feels like to go from attendee → speaker → award nominee • Why events like APA set the tone for your entire year • The difference between your first APA and your second • Behind-the-scenes of vending, content creation, and collaboration • Launching new sports-based product lines at the show • How partnerships and wholesalers are expanding Keychain Thingies • The reality of building momentum in the personalization industry
You’ll also hear John share what it’s like working APA as a videographer this year instead of being stuck behind the booth—and why capturing the story matters just as much as living it.
If you’ve ever wondered whether attending events like APA is worth it… this episode is your answer.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this special episode of The Riley Black Project, John and Crystal sit down with their son J.R. for a follow-up conversation years after his first appearance on the podcast. What follows is equal parts hilarious, emotional, and eye-opening.
From talking about school, Pokémon cards, football dreams, and YouTube creators like MrBeast… to opening up about what makes him proud, nervous, and excited for the future… this episode captures something rare: a real, unfiltered time capsule of childhood in motion.
You’ll hear J.R. talk about:
• His favorite subject in school (and why math somehow won) • His dream of becoming a DJ, content creator, and football player • Why owning a business sounds better than working for someone else • His thoughts on money, mansions, and secret rooms • The influence of friends, gaming, and YouTube culture • What makes him proud, nervous, and happy • His favorite memories with mom and dad • The reality of growing up in a creative household
This episode is funny, honest, and deeply meaningful for any parent, creator, or entrepreneur trying to balance business and family.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal sit down with Victoria of The Bar Society for a deep, honest, and surprisingly relatable conversation about starting in the laser world, overcoming fear, finding your niche, and building a business rooted in community—not comparison.
Victoria shares her journey from feeling completely overwhelmed by her first laser (the beeps, the keys, the nerves 😅) to growing The Bar Society into a trusted space for vendors, makers, and small businesses—while constantly balancing the temptation to “just buy one more machine.”
We dive into:
How Glowforge made lasers feel less scary for beginners
The jump from hobby machines to industrial lasers (and that panic moment)
ADHD crafting and the fear of investing too much too soon
Why comparison on social media is dangerous for makers
The truth behind “effortless” content you see online
Why testing off-camera matters more than perfect posts
Supporting other makers instead of doing everything yourself
When it does make sense to outsource vs buy new equipment
Combining mediums (laser, sand carving, UV, print & cut) to stand out
Finding unexpected niches that completely change your business
Building a vendor society based on trust, intention, and real relationships
This episode is for makers, engravers, and creative entrepreneurs who: ✔️ feel overwhelmed by options ✔️ compare themselves too much online ✔️ want to grow without burning out ✔️ believe community beats competition
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Idea to Reality: The Michigan Maker Summit 2026
In this episode of The Riley Black Project, John and Crystal sit down with Blake from Great Lakes Laser Supply to talk about the Michigan Maker Summit—how it started, why smaller meetups matter, and what really happens when makers get in the same room without the pressure of massive expos.
What began as an idea on a 17-hour drive home from Next Level turned into a full-blown summit planned in just three weeks—and it worked. This conversation digs into the power of community, intimate breakout sessions, real conversations, and why these smaller events often create bigger breakthroughs than giant conferences.
We cover:
How the Michigan Maker Summit came together in record time
Why smaller, more intimate events create safer spaces to ask questions
The difference between learning online vs learning in person
Why not everyone can make it to Vegas, APA, or massive expos
How meetups help newer makers avoid feeling “stupid” asking questions
Why teachers learn just as much as attendees
The hardest part of events: implementing what you learn after you get home
Maker burnout, travel exhaustion, and real-life constraints
This episode is for makers, creatives, and small business owners who want real growth, real connection, and real implementation—not just motivation that fades when you get home.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Teacher to Studio Owner | A Real Small Business Story
In this episode of The Riley Black Project, John and Crystal sit down with Becky of Get On Board Signs & More for a heartfelt, practical, and surprisingly funny conversation about community, creativity, resilience, and building a business that fits real life.
Becky shares her journey from kindergarten teacher to creative entrepreneur, running mobile sign parties, opening a brick-and-mortar studio, navigating COVID pivots, and even walking through a cancer journey while continuing to show up for her customers and community.
This episode covers:
Transitioning from teaching to entrepreneurship
Pivoting during COVID with DIY kits, virtual parties, and mobile workshops
Opening a studio and learning what actually works
Why community support matters more than algorithms
Running a business through illness and uncertainty
Building a studio model that works for families and real life
Paying yourself, setting systems, and avoiding burnout
Why Facebook still matters for local small businesses
The value of in-person connection over faceless online orders
Balancing growth, joy, and sustainability as a creative business owner
This is an honest look at what success really looks like when you stop chasing someone else’s version of it and start building a business around your life, not the other way around.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal dive into a real-life business and mindset update after returning from a private maker meetup in Amelia Island, Florida—where content creation, follow-up, and community took center stage.
This episode is a mix of life, business, teaching, anxiety, growth, and clarity, as John reflects on stepping into more content-creation authority, navigating an identity shift, and realizing that knowing what to do isn’t the same as actually doing it.
We talk about:
Teaching a content workshop and watching makers take action immediately
Why you don’t need to post every day to grow
The relief of permission: 2–3 posts per week is enough
Analysis paralysis and the fear of sounding salesy
Why follow-up is everything (and how not doing it costs you money)
This episode is for makers, creatives, and small business owners who feel stuck between knowing better and doing better—and are ready to move forward without burning themselves out.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
If You’re Skipping Events, Listen to This First!!!
In this episode of The Riley Black Project, John and Crystal are joined once again by Megan of Raymond’s Trophies & Awards to talk all things APA Expo, maker events, community, and why showing up in person still matters.
With APA right around the corner, this conversation pulls back the curtain on what actually makes industry events valuable beyond just buying supplies. From procrastination confessions and teaching classes, to discovering new vendors, building real relationships, and learning things you never would’ve found online—this episode is a must-listen for makers, engravers, and creative business owners.
We cover:
Why APA is a cornerstone event for the laser and awards industry
The difference between seeing products online vs in person
Why community beats competition every time
How trade shows lead to real collaborations and unexpected opportunities
Teaching classes, learning on the fly, and embracing how you actually work
Vendor vs attendee perspectives and what each one offers
Why deadlines are sometimes the only cure for procrastination
How conferences validate struggles you thought were “just you”
The long-term business value of relationships, not transactions
Why events often spark your next big idea
If you’ve ever debated whether events like APA are worth the time, money, or energy—this episode explains exactly why they continue to shape businesses, careers, and communities year after year.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal sit down for a raw, unscripted conversation about real life, business pressure, community, grief, and navigating uncertainty when things don’t go according to plan.
What starts as a casual catch-up quickly turns into a deep reflection on survival vs thriving, the emotional weight of January, and the reminder that nothing is guaranteed. From losing someone whose message still echoes loud, to questioning every next move, this episode captures what it feels like to keep showing up when the path forward isn’t clear yet.
We talk about:
Why last year felt like survival mode — and the desire for less panic, less stress, more abundance
Losing someone important and carrying their message forward
The danger of “I’ll live later” thinking
Vendor shows: what worked, what didn’t, and what we learned
Using what you already have instead of over-spending
Booth setup mistakes, display clarity, and engagement tips
Pricing, pivoting, and adapting in real time
This episode is honest, reflective, and deeply relatable for creators, makers, and small business owners who feel like they’re constantly adjusting while trying to stay hopeful.
If you’ve ever questioned your direction, felt stuck in a pivot, or wondered if you’re being pushed toward something bigger—you’re not alone.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Nightclubs to New Businesses: Tanastadi's Story
In this episode of The Riley Black Project, John and Crystal sit down with Tanastadi for a powerful, honest conversation about identity, reinvention, sobriety, and building multiple businesses without losing yourself along the way.
From growing up immersed in music, landing a number-one radio show for nearly two decades, and DJing massive clubs and festivals… to watching everything disappear during COVID and choosing a completely new path forward—Tenacity shares what it really looks like to start over without a backup plan.
We dive into:
Growing up fast and realizing we’re “the adults now” 😅
Life as a DJ feeding off crowds vs staring at a screen during lockdown
Losing everything during COVID and refusing to go back to the same life
Becoming the first Asian hip-hop radio DJ in Colorado
The unseen business side of nightlife, radio, and entertainment
Why networking means showing up, not waiting
This episode is raw, reflective, and deeply relatable for anyone navigating career shifts, entrepreneurship, creative burnout, sobriety, or the uncomfortable space between who you were and who you’re becoming.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal sit down with Whitney of Whitney's Crafty Tings for a wildly inspiring conversation about resourcefulness, maker growth, and doing whatever it takes to get started—even if that means using a magnifying glass before you ever own a laser. 🔍🔥
Whitney shares her journey from burning designs by hand to running a full laser setup out of her garage in Florida, juggling machines, markets, dogs (yes… Great Danes 😅), and real-life constraints that every maker can relate to.
We get into:
Starting a maker business with almost nothing
Why resourcefulness beats fancy equipment
Going from a magnifying glass to a full-size CO₂ laser
Garage studios, tight spaces, and Florida heat
The reality of upgrading machines mid-growth
This episode is proof that you don’t need the perfect setup to start—you just need the willingness to begin and figure it out as you go.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
He Wakes Up at 4 AM…How Lancaster Supplies Grew So Fast
In this episode of The Riley Black Project, John & Crystal sit down with Jeff and Anna of Lancaster Supplies for a deep dive into the behind-the-scenes world of laser blanks, sourcing, scaling, and what it really takes to build a supplier brand from scratch.
From waking up at 4 AM with no alarm, bowling in the 200s, and balancing multiple businesses… to accidentally engraving on your spouse’s belongings (we’ve all been there 😂)… this episode blends business strategy, maker humor, and real-world insight from a supplier growing fast.
We dig into: ✨ How Lancaster Supplies started from a simple idea ✨ Going from 5 tumblers… to 20… to full product lines ✨ Why sourcing takes MONTHS (and why samples lie 👀) ✨ The struggle with minimum orders, shipping costs, and warehouse space ✨ What makers actually need from suppliers
Plus: 💬 Exclusive discount code for listeners 💬 Lancaster’s plans for 2026 💬 A preview of the conversation continuing in Patreon After Dark
Whether you sell blanks, buy blanks, engrave all day, or just love hearing how maker businesses grow, this episode is PACKED with value, laughs, and reality.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, John and Crystal sit down with Stephanie of Pretty Pitty Design for one real maker conversation — covering craft shows, pricing pressure, brand loyalty, machine obsession, and why markets are about more than just sales.
From starting with a Cricut and Glowforge to running multiple lasers, Stephanie shares the behind-the-scenes truth of doing vendor shows in different seasons, choosing machines you trust, and navigating an economy where customers are spending smarter than ever.
We talk about:
- How vendor markets have changed (and what that means for makers) - Why business cards still matter - Selling during an unpredictable economy - Brand loyalty vs upgrading machines - Laser addiction - Choosing the right events, not just more events - Turning slow shows into content + future sales - Pricing pressure when competitors undercut you - Creating a brand that stands for something (and not just products) - The emotional story behind Pretty Pitty Design and dog rescue
This episode is for every creative entrepreneur who’s: ✔️ Wondering if markets are still worth it ✔️ Debating another machine purchase ✔️ Feeling the slow season ✔️ Trying to survive rising costs ✔️ Building something real, not just chasing trends
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Tattoo Shops to Jewelry Boss | The Hialeah Story
In this episode of The Riley Black Project, John and Crystal sit down with Lanie & Alex of Hialeah Fine Jewelry for a raw, funny, and inspiring conversation about building a business, raising a family, and navigating entrepreneurship as a couple — all while welcoming a brand new baby into the mix. 👶💍
From launching a jewelry brand without formal training to selling out at conferences and moving across states to find balance, Laniey and Alex open up about the real side of creative entrepreneurship.
We get into: ✨ How Hialeah Fine Jewelry was built from scratch ✨ Transitioning from piercing & tattoo shops into business ownership ✨ When growth forces you to bring your partner into the business ✨ Creative burnout and protecting your joy as a maker ✨ Selling out product drops and prepping for conferences ✨ Running a business during pregnancy (and right after birth 😳) ✨ Why creators struggle with systems like email lists, automation, and operations ✨ Making your own money vs. working for someone else
This episode is honest, relatable, and wildly motivating for anyone trying to build something of their own — especially if you’re a creative, a parent, or building alongside a partner.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Salon Skills to Laser Success: Perry Design Tulsa’s Journey
In this episode of The Riley Black Project, John and Crystal sit down with Joshua Perry, the award-winning creative behind Perry Design Tulsa — a laser business born from a long career in the salon industry. ✂️➡️🔥
Joshua shares his inspiring transition from 22 years as a salon owner to running a thriving design and laser engraving studio known for its next-level branding work, stunning shop décor, and signature custom pieces.
We talk about: ✨ How a salon background built the perfect foundation for client trust and design success ✨ The creative spark behind Perry Design’s signature laser workspace aesthetic ✨ Tips for balancing multiple businesses, parenting, and creative burnout ✨ The fine line between personal relationships and professional sales ✨ How networking, community, and meetups can change your maker journey forever ✨ Why sand carving is making a comeback — and how it compares to laser engraving
This one’s packed with laughs, lessons, and maker motivation — from crashing your first laser head (we’ve all done it 😂) to mastering business relationships and chasing new creative outlets.
🎙️ Stay to the end for Perry Design’s exclusive discount code for The Riley Black Project listeners!
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Small Business Reality Check – Wins, Fails & Fresh Starts
In this week’s episode of The Riley Black Project, John and Crystal share a real-life business update—talking openly about burnout, shifting gears, and keeping momentum through the slow seasons. From dealing with canceled trips during the government shutdown to landing their biggest tumbler order ever, this episode is full of truth bombs and laughs.
They also dive into: ✨ How a simple print-shop contract changed their business trajectory ✨ The emotional rollercoaster of testing materials and chasing perfection ✨ Why customs can drain your energy (and what to do instead) ✨ The switch to new tools like Stan Store and lessons from Kajabi and Go Modern ✨ Why every creator and small business owner NEEDS an email list NOW ✨ Local Lens growth, landing sponsors, and the importance of community collaboration ✨ Upcoming events, markets, and how Riley Black Studios is helping local businesses shine
This one’s a mix of behind-the-scenes honesty, practical maker tips, and encouragement to keep pushing through—even when business feels tough.
🎙️ Whether you’re a laser maker, small-business owner, or content creator, this episode will hit home.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Collaboration Over Competition: The Glow-Up of Yay Gifts & Cards
In this episode of The Riley Black Project, John and Crystal catch up with Desiree Townsend of Yay Gifts & Cards — a laser maker, designer, and longtime community member who’s taken her business to the next level with her first real studio space! 🎉
We talk about the highs and lows of expanding your creative business — from working out of your house (and spilling into every hallway 😅) to signing that first lease and making it official.
Inside this episode: ✨ Desiree’s journey from beginner to Mira 9 pro ✨ How she went from home hustle to her first commercial shop space ✨ The real cost vs. reward of renting a studio as a small business owner ✨ Why collaboration beats competition every single time ✨ The City of Centennial project that featured her engraved tumblers 🙌 ✨ The unexpected benefits of networking, showing up, and letting go of control
It’s a real, relatable conversation about growth, courage, and community — the kind of maker talk that’ll have you nodding the whole time.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
UV Printers, Sandblasters & More: Inside Printing United 2025
In this episode of The Riley Black Project, we’re switching things up—recording from Riley Black Studios instead of the garage! 🎥
Join John and Crystal as they take you behind the scenes of Printing United 2025 in Orlando, one of the biggest print and laser industry events of the year. From mind-blowing UV printers to massive laser machines and live sandblasting demos, this episode is packed with new tech, vendor insights, and real talk about what’s next in the maker world.
We cover: ✨ Our favorite finds and vendors from Printing United (Iconix, LogoJet, Summit, and more) ✨ A look at the Iconix sandblaster and why it’s stealing attention across the laser space ✨ Coolest gear we saw—from giant print cutters to color printers the size of a car ✨ The behind-the-scenes of running Riley Black Studios shoots in between industry events
Whether you’re a laser business owner, print pro, or just love seeing the latest creative tech, this episode has it all—heart, humor, and hustle.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Building Wealth as a Maker: Simple Investing Tips with Tess
In this episode of The Riley Black Project, we sit down with Tess from Wealth With Tess, a former aerial acrobat turned investing educator, who’s helping creatives, makers, and small business owners take control of their money and build long-term wealth. 💰✨
Tess shares how she went from performing high above cruise ship decks to buying her first investment property after a single Google search—and eventually creating an entire brand to simplify investing for self-employed entrepreneurs.
We talk about: ⚡ The biggest money myths holding creatives back ⚡ How to start investing with as little as $10 (yes, really) ⚡ Why small business owners should open a Solo 401(k) or SEP IRA ⚡ Building wealth when you have inconsistent income ⚡ Finding the right financial advisor (and what red flags to watch for) ⚡ Tess’s free Founders Mini Course for business owners ready to invest smarter
This episode is packed with practical steps, relatable maker stories, and simple money tips that anyone—from side hustlers to full-time entrepreneurs—can apply today.
👉 Check out Tess’s free mini course at WealthWithTess.com/founders
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Bartender to Hat Queen: Cindy’s Laser Business Glow-Up
In this episode of The Riley Black Project, we sit down with Cindy from Saltwater Stitches & Hat Co., who went from bartender and busy mom of four to running a booming hat patch and leather business that’s making waves in the laser community. 💥
Cindy shares her incredible journey from buying her first laser while pregnant to building a loyal customer base, growing through local markets, and ultimately scaling her business online — all while balancing family life and major moves across the country.
Inside this episode: ✨ How a single market booth turned into a thriving hat patch empire ✨ The power of saying yes before you’re ready and learning as you go ✨ Why she pivoted from charcuterie boards to leather and hats ✨ Lessons from moving cities, starting over, and finding community online ✨ How she mastered airbrushed leather patches that stand out in a crowded market ✨ Building loyalty and trust so strong that customers literally defend her brand online
This episode is packed with laughter, honesty, and the kind of real talk every maker, mom, and entrepreneur needs to hear.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
In this episode of The Riley Black Project, we’re joined by Jessica Raba of Letters From Me TX — known as The Keychain Lady!
Jessica shares how she turned her creative passion into a thriving Etsy shop with over 10,000 sales in just 16 months, all while juggling motherhood, a full-time job in the oil industry, and marathon training.
We get into: ⚡ How a hand-me-down Glowforge launched a full-blown laser business ⚡ The genius “sample name discount” hack that boosted her Etsy engagement ⚡ How she uses local suppliers like Houston Acrylic to perfect color matching ⚡ Why product photography doesn’t have to be fancy—just consistent ⚡ Real talk about balancing life, burnout, and building something sustainable ⚡ The creative overlap between Keychain Thingies and her custom acrylic designs
This episode is packed with insight, laughs, and real maker hustle energy — perfect for anyone building a business from their passion.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Inside the CMB Open House: Makers, Machines & Community
In this episode of The Riley Black Project, we’re back on the road for another unforgettable maker adventure—this time at the CMB Open House! 🎉
From checking out brand-new laser gear to laughing with friends over late-night hangs, this episode is all about what makes the maker community so powerful: connection, inspiration, and hands-on experiences you just can’t get online.
We cover: ✨ Behind-the-scenes at CMB’s new space and their growing lineup of acrylic & machines ✨ Why in-person meetups fuel motivation, friendships, and fresh ideas ✨ UV printers, colorful tumblers, and how full-color customization is changing the game ✨ Maker stories, from family road trips to hilarious “aha” moments with keychain demos ✨ Shoutouts to our amazing patrons & community who keep this project alive 💪
If you’ve ever thought about attending a maker meetup or just want to hear what the vibe is like inside this creative family, this episode is for you.
👉 Catch us next at Printing United—and if you see us, say hi!
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Why In-Person Maker Events Hit Different w/ Sumita & Anuj
In this episode of The Riley Black Project, we hit the road to Atlanta for the Georgia Laser & UV Printing Business Meetup with Sumita & Anuj
We dive into: ✨ Why in-person events hit different compared to online groups and tutorials ✨ The power of simple tools like Keychain Thingies—and why seeing them live makes it click ✨ Lessons on outsourcing, staying organized, and investing in the right tools (like accounting & Shopify) ✨ How makers are diversifying—from laser engraving and jigs to apparel, acrylic, and even video content ✨ Real talk on balancing family, ADHD distractions, and scaling a creative business without burning out
From hilarious stories to practical advice, this episode captures what makes the maker community so special: support, inspiration, and the push to keep creating.
👉 If you’ve ever wanted to connect with other makers, grow your laser business, or just laugh at the behind-the-scenes chaos, this one’s for you.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
From Piburn Light to Vertigo: The Future of Laser Rotaries
In this episode of The Riley Black Project, we’re joined once again by our friends Len & Stan from LensDigital—the minds behind some of the most innovative rotary attachments in the laser engraving industry.
We cover everything from the affordable Piburn Light (built for makers testing the waters with tumblers) to the Vertigo—a next-level rotary that’s turning heads across the laser community.
Inside this episode: ⚡ What makes the Piburn Light the perfect entry rotary for new makers ⚡ How the Vertigo evolved from sketch to Kickstarter success (funded in under an hour!) ⚡ Live demos, design details, and the “Iron Man” R&D energy behind LensDigital’s process ⚡ Why shows like Next Level prove the power of live engraving and customer interaction ⚡ Kickstarter perks, retail pricing, and what’s next for LensDigital innovations
Whether you’re running a laser side hustle, a full-time engraving business, or just geeking out on cutting-edge maker tools, this episode is packed with insight, laughs, and big reveals.
👉 Don’t miss your chance to back the Vertigo on Kickstarter and grab early perks before retail pricing kicks in.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Snarky Designs & Success on YouTube: Roy’s Industrial Fringe Story
On this episode of The Riley Black Project, we sit down with Roy from Industrial Fringe to dive into his journey from DJ booths and Disney clubs to the laser world.
Roy shares how he went from sublimation to lasers after picking up the xTool F1, and how documenting his learning process turned into a YouTube channel with 21K+ subscribers. We get into:
How sublimation, tumblers, and snarky coaster designs led to building Industrial Fringe
What it’s really like to balance creating vs. selling products as a maker
The power of short-form content and YouTube monetization (the lessons nobody tells you)
Affiliate marketing done right—why credibility matters more than commissions
Roy’s hilarious time as an extra on Miami Vice
Why laser communities and conferences are game-changers for makers
We also talk gear—xTool F1, F1 Ultra, WeCreate Lumos, and more—plus why finding equipment you actually enjoy using is key to success.
👉 Check out Roy’s designs at IndustrialFringeDesigns.com and his channel Industrial Fringe on YouTube.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Live at Next Level Laser: Beards, Bonding & Big Impact
This episode of The Riley Black Project is unlike any other—we’re live on the road from Next Level Laser Conference 2025! 🙌
Join us as we share the behind-the-scenes of our 17-hour road trip, connect with amazing makers, and rally together for a powerful cause. From beard-off fundraising to surprise donations, this episode is packed with laughs, heartfelt stories, and community spirit.
We dive into: ✨ Supporting our friend Mario as he battles stage 4 cancer—raising funds in the most creative ways possible ✨ The power of community at maker conferences and why showing up matters ✨ First-time attendee experiences and making real-life connections ✨ Hilarious beard-off moments and a live shave for charity ✨ How events like Next Level fuel motivation, friendships, and growth in the laser & maker community
Whether you’re a seasoned maker or brand new to the industry, this episode will leave you inspired, laughing, and maybe even a little emotional. 💪❤️
👉 Don’t forget to like, subscribe, and drop a comment sharing your favorite maker conference memory or how community has impacted your business.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
Hit the road with us for this special Riley Black Project episode, recorded on the way to the Next Level Laser Conference 2025! 🚗✨
We cover everything from road trip snacks and travel stories to how fast laser technology is evolving, the rise of UV printing, and how makers can use these new tools to test markets and grow their businesses. Plus, we dive deep into AI in content creation, sharing how we use tools like ChatGPT and automation in our podcast, video editing, and daily workflow.
You’ll also hear:
🎒 Our favorite road trip hacks & snacks
⚡ How entry-level machines like Glowforge evolved into today’s powerhouse lasers (xTool, Thunder, and more)
🖨️ Why UV printing is becoming the next big thing for makers
🤖 Practical ways AI is reshaping small business and content creation
💡 Tips on how to get noticed when you’re just starting out in business
🎨 The story behind our red + black branding and the meaning of “Riley Black”
Whether you’re a maker, small business owner, or just love a good road trip vibe, this episode is packed with laughs, insights, and real talk about navigating growth, creativity, and entrepreneurship.
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack
The TroVan Life: Frankie from Trotec Shows Us Inside
On this episode of The Riley Black Project, we sit down with Frankie from Trotec to talk about life on the road with the TroVan. Frankie shares how he’s turning a ProMaster into a mobile demo hub, traveling from Florida to Michigan, Miami, Atlanta, and beyond—bringing the Trotec Speedy 360 right to makers’ doors.
We dive into:
What it’s like running laser demos out of a van (yes, even in bank parking lots!)
Frankie’s transition from electrical engineering and defense contracting to lasers
The future of mobile laser education and demos
Why events like Next Level Laser Conference, Printing United, and Grand Prix are must-attend for makers
Real talk on AI design, content creation, and building your own niche in the laser world
This episode is packed with stories—from crazy Florida headlines to whiskey stone engraving to why content doesn’t always need to be fancy to work. If you’re into laser engraving, small business growth, or just love hearing unique maker journeys, this one’s for you.
👉 Don’t forget to like, subscribe, and drop a comment about the wildest place you’ve ever seen a laser demo!
If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject
Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack