Heather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth.

Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.

Here are some key takeaways:

• Understanding Your Audience: "The ability to understand not just who the audience is but also what they care about—and, just as importantly, what they don’t care about—allows us to deliver content that is both timely and impactful."
• Leveraging AI Wisely: "We don’t have to be first to market with every new technology, but we do want to ensure that any technology we adopt supports our core values of quality, credibility, and audience engagement."
• Proving ROI in Content Marketing: "By taking a holistic approach to ROI, we ensure that our content marketing efforts are not only effective but also clearly linked to the client’s broader business objectives."

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Heather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector.

Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.

Key points from the discussion:

• Medved's diverse career path led her to her current role at Informa, where she focuses on creating consistency across multiple business units.

• Informa Markets was created through several acquisitions, resulting in complex data environments and multiple instances of Salesforce CRM.

• Medved's primary mission is to focus on sales excellence and enablement, maximizing efficiencies and optimizing revenue growth through data and technology.

• The company standardized opportunity records in Salesforce across all business units, creating consistency in forecasting and reporting.

• Informa is using talent assessment tools combined with performance data to ensure the right people are in the right sales roles.

• The importance of understanding different data sources, definitions, and appetite for change when implementing new data-driven processes.

• Medved emphasizes patience, empathy, and clear communication when driving organizational change and adopting new technologies.

• The growing importance of data in driving business decisions and the excitement around CEOs embracing data-driven approaches.

The discussion highlights the critical role of data in transforming B2B media and events businesses and demonstrates the challenges and opportunities of standardizing data practices across a large, complex organization. It underscores the importance of strategic data management, sales enablement, and change management in driving revenue growth and business value in the modern events industry.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Our podcast is designed for leaders who run two-sided business models and are seeking to monetize data while driving profitable growth. 

In each episode, we delve into the latest strategies and insights on using data to accelerate revenue, identify risks, establish a revenue center, and more within your business. 

Our goal is to assist you in creating a data-driven culture and driving a strategy for revenue growth. We cover everything from discovering new revenue streams to implementing data-driven practices within your organization

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Kate Spellman, Chief Commercial Officer at Questex, discusses the transformation of the B2B media industry and the importance of data and technology in driving revenue. She highlights the need for businesses to be data-driven and to focus on delivering a great customer experience. Kate also emphasizes the role of AI in value creation and the challenges of implementing AI in the industry. She shares how Questex uses data to empower its commercial team and drive better customer results.

Kate is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Kate is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways

• The B2B media industry is undergoing transformation, and businesses need to be data-driven and focused on delivering a great customer experience.
• AI is playing a significant role in value creation, but implementing AI in the industry presents challenges.
• Data empowers the commercial team at Questex to drive better customer results and make informed decisions.
• Using AI tools like Gong can help with sales training and improve sales performance. Gong is a powerful tool for analyzing sales calls and improving sales strategies.
• SDRs can leverage data to identify prospects and personalize their outreach, making their role more exciting and compelling. 
• Using data effectively can help businesses provide better value to customers and improve ROI.
• The rapid pace of technological change and data sprawl present challenges for the industry.
• The skills needed in the industry are evolving, and attracting the right talent is a challenge.
• Staying true to core values while adapting to industry changes is essential for success.

Chapters
00:00 Introduction and Background
06:12 Overview of Questex's Business Lines
08:54 The Transformation from CMO to Chief Commercial Officer
11:43 The Impact of AI on the Industry
13:51 The Importance of Being Data-Driven
18:24 Private Equity and Value Creation
20:17 Using Data to Empower the Commercial Team

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Welcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.

In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights. 

Whether you're a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance.

Heather and Amy discuss:

• Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.
• Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.
• Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.
• Aligning Roles and KPIs: Why you need to align critical roles with KPIs.
• Sales and Marketing Alignment: Addressing common misalignments between these departments.
• Customer Centricity: The role of customer success and service delivery based on organization size.
• The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success 
• Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.

Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company's full potential and stay ahead in the competitive market.

Don't miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.

Key Takeaways:

• Data and Analytics: The crucial role they play in driving business growth.
• Innovative Digital Solutions: Transforming the home improvement industry with cutting-edge technology.
• AI and Customer Experience: How Advanced Home Improvement Media utilizes AI and data to enhance customer interactions.
• Local Sales Team: The importance of having a strong, localized sales force and personalized customer interactions.
• Future Trends: Exploring pet-friendly home solutions and upcoming trends in the home improvement sector.

Tom highlighted their innovative approach to connecting homeowners with top-notch contractors, home improvement service providers, and potential partnerships with lending institutions to streamline the financing process. He shared an exciting vision where users can upload photos of their kitchens, receive tagged product suggestions, and finance their projects seamlessly with the Home Mag Dream Card.

"Our mission is simple – to clear the path and facilitate a smooth, enjoyable customer experience. We don't sell leads; we sell facilitation and connection, sparking creativity and empowering homeowners on their renovation journeys."

Become part of the conversation. Join The Revenue Room™ today. 

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

This podcast, hosted by Heather Holst-Knudsen, gathered leaders in the B2B media, events, and information industry to discuss the critical role of data in enhancing business value and navigating mergers and acquisitions. The conversation explored how the importance and use of data have evolved in recent years, particularly in the context of company valuations and M&A activities.

Participants included  Kerry Gumas, CEO @ Metacomet Advisors, Reed Phillips, CEO @ Oaklins DaSilva+Phillips, Mark Zadell, Strategic Finance Executive, Thomas Pecht, Principal @ PMS Inc., and Tom Kemp, Chairman & CEO @ Northstar Travel Group. 

Key points from the discussion:

• Data valuation has become a crucial pillar in M&A due diligence, with buyers now expecting more sophisticated data analytics and metrics.

• There's a shift towards evaluating leading indicators like Customer Acquisition Cost, Net Revenue Retention, and Lifetime Value, beyond traditional lagging metrics.

• The quality and organization of a company's data can significantly impact its attractiveness to buyers and overall valuation.

• Native digital media businesses tend to be more attractive than those with a high percentage of legacy print revenue.

• Performance marketing and first-party data are becoming increasingly valuable, especially with the phasing out of third-party cookies.

• Diversification beyond traditional advertising models is advisable, with a focus on recurring revenue streams.

• The M&A market is expected to improve in 2024, with more willingness from both buyers and sellers to close deals.

• The quality of the asset, including its data infrastructure and management team, remains paramount in determining valuation.

As the industry continues to evolve, businesses that effectively leverage their data, both for internal improvements and external monetization, are likely to see higher valuations and more successful M&A outcomes. The discussion emphasized that while market conditions play a role, the fundamental quality of a company's data infrastructure, revenue models, and management team remains crucial in determining its value and attractiveness to potential buyers or investors.

Are you interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors? We focus on turbo-charging enterprise value using data, digital, and AI.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.

Guest Speakers:

• Denise Medved, Chief Commercial Officer of Informa Markets, North America
• Matt York, CEO, The Channel Company (CRO of Foundry at the time of the recording)

Key Topics Discussed:

1. The importance of data-driven selling in B2B organizations 
   • 60% of B2B sales organizations will transition to data-driven selling by 2025
   • Data-driven organizations are more profitable, attractive to investors, and have better customer health
2. Revenue as a business process 
   • Four components of the revenue framework: a. Revenue operating plan b. Aligning revenue-critical roles c. Aligning KPIs and outcomes d. Standardization
3. Revenue Kaizen: Continuous improvement in revenue operations 
   • The importance of starting small and scaling
   • Identifying who can adapt to changes and who may resist
4. Aligning revenue-critical roles 
   • Connecting marketing, sales, customer success, and product teams
   • Creating a customer-centric approach
5. KPIs and outcomes for revenue-critical roles 
   • Importance of connecting all roles to revenue targets
   • Using data to track and optimize performance
6. Standardization in revenue operations 
   • Importance of standardizing data, processes, and products
   • Enabling better comparison and decision-making across the organization
7. Operating principles for revenue excellence 
   • Leadership commitment
   • Data-driven decision making
   • Customer obsession
   • Forecasting as a core competency
8. Building revenue capabilities 
   • Introducing the Revenue Capabilities Wheel
   • Emphasizing data fluency across the organization
9. The importance of high-quality revenue 
   • Focus on retaining and growing existing customer base
   • Preparing for future challenges and opportunities

Key Takeaways:

• Data-driven selling is crucial for modern B2B organizations
• Revenue excellence requires a holistic approach, involving all departments
• Standardization and data fluency are fundamental to improving revenue operations
• Continuous improveme

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:

Title: Developing a Single Source of Revenue Truth in Complex Data Environments

Key Topics Covered:
- Introduction to the concept of a single source of truth (SSOT) for revenue data
- Value creation and tracking through SSOT implementation
- Steps for developing SSOT tools and technology
- Common pitfalls to avoid when implementing an SSOT strategy
- Importance of "right data in, right data out" approach

Main Points:

1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.

2. Benefits of implementing an SSOT:
   - Improved operational efficiency
   - Increased revenues and customer retention
   - Enhanced employee satisfaction
   - Better cost predictability

3. Key components of a successful SSOT strategy:
   - Cross-functional team involvement
   - Focus on quick wins and iterative implementation
   - Clear communication across the organization
   - Agreement on definitions and success metrics

4. Technology considerations:
   - Data warehouse
   - Data extraction and cleansing tools
   - Data access and management layer
   - Visualization tools
   - Predictive ML/AI capabilities

5. Common pitfalls to avoid:
   - Starting too big or trying to tackle everything at once
   - Letting IT own the strategy instead of business leaders
   - Disagreement on data definitions
   - "Once and done" mentality

6. Importance of aligning SSOT with stakeholder goals:
   - Mapping data needs for investors, C-suite executives, and functional teams
   - Prioritizing based on current business needs and urgency

7. "Right data in, right data out" concept:
   - Focus on meaningful, actionable data
   - Avoid tracking everything, which can jeopardize long-term value

Presenters:
- Heather Holst-Knudsen, CEO of H2K Labs
- Chad Rose, CEO of InsightOut and Treehouse Technology

Key Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.

Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information,

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.

Key Topics Covered:
1. Introduction to predictive analytics and its relevance for B2B media companies
2. Unpacking the hype: Realistic expectations and opportunities
3. How predictive analytics can drive revenue growth and risk mitigation
4. Use cases for predictive analytics in media and events businesses:
   - Customer churn risk prediction
   - Sales forecasting
   - Content optimization
   - Pricing optimization
   - New revenue stream identification
5. The process of implementing predictive analytics:
   - Defining objectives and assembling the right team
   - Data collection, preparation, and tool selection
   - Model development, training, and validation
   - Iterative improvement and scaling
6. Common pitfalls and "landmines" to avoid
7. The importance of data democratization and change management

Key Takeaways:
- Predictive analytics can significantly improve decision-making, operational efficiency, and revenue growth
- Start with small, focused projects to prove value before scaling
- Data quality and quantity are crucial for successful predictive models
- Proper communication and education are essential for adoption across the organization
- Predictive analytics is an iterative process that requires ongoing refinement

The podcast emphasizes the importance of having a clear objective, assembling the right team, and focusing on data preparation before diving into advanced analytics. It also stresses the need for a cultural shift towards data-driven decision-making and the value of democratizing data access across the organization.

Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors?  We focus on turbo-charging enterprise value using data, digital, and AI.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room,™ host Heather Holst-Knudsen and guest Chad Rose discuss the importance of automation for data-fueled revenue growth in the business information industry. They explain how starting small can help alleviate work from a team, build internal support and clear ROI thresholds. They also share their insights into data cleanup and quality, as well as strategies to measure success. Tune in now to learn more!

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this insightful episode, Heather Holst-Knudsen sits down with Chris Dyer, a leading authority on company culture and remote work. Chris shares his journey from CEO of a rapidly growing company to a global leadership speaker and bestselling author. He discusses his seven-pillar framework for building strong, effective company cultures and how organizations can optimize their work environments, whether in-office, remote, or hybrid.

Key Topics Discussed:

• RevvedUP Event Overview: Heather announces H2K Labs’ new initiative, RevvedUP, an exclusive gathering for CEOs and C-suite teams to strategize on fueling enterprise value. Event details: February 25-27 in Sarasota, Florida.
• Chris Dyer’s Background and Leadership Approach:
  • Chris’s journey from CEO to global thought leader in company culture.
  • The importance of empowering employees and letting them take the lead.
  • His approach to engagement and helping teams perform at their best without micromanagement.
• The Seven Pillars of Success: Chris introduces his framework for leadership and organizational success.
• Remote Work Challenges and Solutions:
  • How Chris’s companies transitioned to remote work in 2008 and lessons learned.
  • Strategies for building and maintaining company culture in remote and hybrid work environments, including the "cockroach meeting" and "tsunami planning" for innovation and collaboration.
• Practical Advice for CEOs: 
  • Eliminating ineffective one-on-one meetings and replacing them with team-focused collaboration sessions.
  • The importance of setting clear expectations and creating structured meeting formats to enhance productivity and communication.

Resources Mentioned:

• RevvedUP Event: February 25-27, Sarasota, Florida. More information at h2klabs.com/revvedup.
• Chris Dyer’s Books: "The Power of Company Culture" and "Remote Work."
• Connect with Chris:
  • Text "Chris" to 33777 to receive a free PDF on effective meetings and leadership strategies.
  • LinkedIn: Chris Dyer
  • Website: ChrisDyer.com
  • TikTok, Instagram, and other social platforms for leadership tips.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.

Key Topics:

RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.

Fusable’s Transformation:

• Fusable’s evolution from a media company to a data-focused organization.
• Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.

Challenges and Opportunities as a "110-Year-Old Startup":

• Adopting a culture that embraces both legacy strengths and modern innovation.
• Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.

Strategic Pilots and ROI:

• Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
• The pilot's success led to full-scale implementation and improved data accessibility for clients.

Customer Success and Sales:

• Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
• Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.

Data Ethics and Security Concerns:

• Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
• Concerns include the risks of data misuse and the necessity for robust security protocols.

Talent and Cultural Alignment:

• Importance of building a workforce aligned with Fusable’s growth vision.
• Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.

Advice for CEOs:  For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improvements.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Episode Overview: In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Lucky Gunasekara, CEO of Miso.AI, to explore the intersection of AI and media, and how Miso.AI is driving innovation for publishers, news media, and online education. The conversation touches on topics like personalized AI search, increasing audience engagement, and creating new revenue streams for media companies using AI.

Key Discussion Points:

1. Introduction of Miso.AI:
   • Miso.AI is described as a hands-on AI media lab specializing in news media, publishing, and online education.
   • Lucky shares how Miso works with publishers to implement AI-powered search, personalized recommendations, and real-time data insights to optimize user engagement and revenue.
2. AI in Publishing:
   • Lucky discusses the innovative “Answers” product used by media companies like Foundry and O'Reilly Media. This AI-based search tool helps readers find answers to their queries directly within the publishers' archives, reducing the need for traditional search.
   • He highlights how AI is transforming reader engagement by embedding relevant AI-suggested questions within articles, driving higher click-through rates and creating new advertising and content marketing opportunities.
3. Revenue Impact of AI:
   • The use of AI-powered tools like “Answers” has led to significant improvements in both advertising inventory and lead generation, with click-through rates for native ads reaching 10-25 times higher than traditional display ads.
   • Subscription models are also seeing growth, with some media companies doubling registrations by gating certain AI features behind subscription walls.
4. Ethical AI and Media Compensation:
   • Lucky and Heather dive into the important question of fair compensation for media content in the age of AI. Lucky argues that publishers should be compensated more fairly, comparing the AI-media relationship to the music industry’s use of royalties.
   • O'Reilly Media’s forward-thinking approach to paying royalties to content creators for their contributions to AI-generated answers is highlighted as a pioneering model.
5. The Future of AI in Media:
   • The conversation addresses the future of AI in media and how it could reshape the delivery of information. Lucky predicts a future where AI mediates personalized, trustworthy experiences, helping readers engage more deeply with content.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.

Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Liz is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Liz’s Leadership Journey: From marketing to becoming the President of Clarion Events North America, and the importance of customer insights in driving commercial outcomes.
• Clarion’s Growth: How Clarion has evolved over the past decade, including their approach to acquisitions, company culture, and strategic planning.
• Data-Driven Innovation: How Liz and her team use data to enhance event experiences, personalize customer journeys, and increase profitability.
• AI & Future Trends: The role AI and data are playing in reshaping events, including Clarion’s use of AI for personalization, sentiment analysis, and improving customer engagement.
• Product Strategy: Clarion's approach to developing new digital offerings and sponsorship opportunities to drive customer satisfaction and revenue growth.
• Leadership Insights: Liz shares her thoughts on imposter syndrome, team empowerment, and why challenging the status quo is essential for future success.
• Digital Solutions and Learning Management: Clarion’s shift towards year-round customer engagement through digital assets and learning platforms.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, Nino Tasca, a seasoned product leader and former Director of Product Management at Google, shares his insights on driving data and AI transformations in B2B media companies. Drawing from his experiences at Google and Northstar Travel Group, Nino emphasizes the importance of integrating data and digital solutions to connect buyers and sellers, enhance user experience, and optimize revenue in industries like media and events.

Nino Tasca is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Nino is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Winning with Data: Nino shares that data is the key to connecting buyers and sellers, improving advertising campaigns, and creating better user experiences. His 70-20-10 strategy helps prioritize short-term, long-term, and team development goals effectively.
• AI and Digital Evolution: While AI presents a wealth of new opportunities, it's important to avoid building tech for tech’s sake. Instead, focus on using technology to meet the real needs of users.
• Leadership Insights: For organizations looking to embark on a data transformation journey, Nino stresses the importance of incremental progress and staying focused on business fundamentals while embracing digital change.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI.

Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and predictive analytics to create a completely new value proposition for healthcare marketers—and how it’s scalable across verticals.

This is a masterclass for any media, events, or B2B leader looking to move beyond impressions and into the era of performance-proofed media.

Key Takeaways:

• Why media companies need to evolve from content sellers to strategic growth partners
• How Chronicle turns passive media engagement into revenue-driving buyer signals
• What it takes to build proprietary platforms that deliver guaranteed performance
• The power of first-party data in transforming advertiser relationships and revenue models
• Why today’s marketers demand proof—and how media companies can rise to meet it

About Brian Weaver

Brian is the Chairman of MEDQOR, a healthcare intelligence media company and CEO of Torch.AI, an AI-powered data infrastructure platform. He’s an expert in behavioral data science and enterprise-grade machine learning and an endurance athlete who brings that same mindset to business transformation.

Connect with Brian on LinkedIn

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, the power of a co-CEO leadership model, and why Easyfairs is eyeing global expansion—including the U.S. market.

Anne also dives into how her team operationalizes innovation—from acquisitions and onboarding to training and talent management—backed by a proprietary data lake and real-time dashboards. With a focus on mission alignment and sustainable growth, she offers tactical and strategic insights for leaders navigating rapid change in a tech-driven world.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.

Key Topics Covered:

• AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.
• Challenges in AI Implementation: Discussion of the hurdles companies face, such as balancing innovation with risk, avoiding reputational damage, and overcoming fears from both CEOs and boards of directors.
• Real-World Examples: Insights into how companies like ServiceNow and Salesforce are leveraging generative AI to enhance efficiency, improve customer service, and drive rapid growth.
• Leadership and Cognitive Hunger: Peter shares his research on what differentiates successful CEOs, highlighting the importance of "cognitive hunger" for staying adaptive and innovative in fast-changing business landscapes.
• Proprietary Data and Competitive Advantage: Why leveraging proprietary data is crucial for creating defensible business strategies and maximizing AI's potential.
  
  

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your industry, this episode delivers actionable takeaways and inspiration.

Key Announcement: Don’t miss RevvedUP 2025, happening February 25–27, 2025, in Sarasota, Florida! This exclusive, invitation-only event is designed for CEOs and their revenue-critical C-suite teams to explore strategies for leveraging data, AI, and digital innovations to drive growth. Learn more at h2klabs.com/revvedup.

Highlights:

Questex Evolution:

• Paul reflects on his six years as CEO of Questex, emphasizing a data-driven transformation to enhance products and customer engagement.
• The impact of the pandemic and navigating the shift to remote teams.

Data-Driven Innovation:

• Leveraging centralized data to guide editorial, product development, and business strategy.
• Paul shares examples of how Questex uses customer insights to steer content and events, such as tailoring healthcare event tracks to trending topics like drug affordability.

Private Equity and Growth:

• Paul's insights into evolving private equity metrics, focusing more on top-line growth driven by data.
• The role of clean, accurate databases in acquisition decisions and overall strategy.

New Revenue Streams:

• Launch of innovative events, such as a successful hotel-focused trade show co-created with the American Hotel Lodging Association.
• The integration of digital and live event strategies, such as leveraging social media for the beauty industry.

Challenges in the Go-to-Market Strategy:

• Post-pandemic sales challenges, such as engaging customers remotely and navigating longer sales cycles.
• Paul emphasizes back-to-basics sales training and understanding customer needs.

RevvedUp 2025 and Industry Collaboration:

• Heather and Paul discuss the importance of cross-industry learning to tackle modern go-to-market challenges.
• The value of networking a

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era.

What You’ll Learn in This Episode:

• The critical role of data literacy and storytelling in organizational success.
• How to overcome challenges in data culture adoption and workforce upskilling.
• The importance of integrating people and technology in AI strategies.
• Why the tenure of Chief Data Officers is short and how companies can set them up for success.
• Practical advice for leaders to "slow down to speed up" in the age of rapid change.

Key Takeaways:

• "There’s no AI without data, and there’s no success without people."
• The importance of a common data language to align teams across an organization.
• Why data literacy is essential at all levels, from executives to front-line employees.
• How companies can measure ROI on data literacy investments through real-world capstone projects.
• Insights into the shifting skillsets needed in an AI-driven business environment.

Follow The Revenue Room Podcast:

• Subscribe for more insights on accelerating revenue and driving profitability.
• Visit h2klabs.com/revroom for more episodes.

Connect with Us:

• Host: Heather Holst-Knudsen on LinkedIn
• Guest: Doug Llewellyn on LinkedIn

Enjoyed the episode? Don’t forget to leave a review and share it with your network!

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone.

Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event organizations in the world. We dig into:

• How FT Live blends editorial credibility with commercial performance
• Balancing scale with quality in a rapidly growing event portfolio
• The rise of hybrid events and how they’re driving first-party data and subscriber growth
• AI’s impact on the event industry—and why the barriers to entry are falling fast
• The future of event production, personalization, and content repurposing
• Why the venue matters (and the story behind a luxury event in Venice)

Whether you’re in media, marketing, or events, this episode is packed with insights on strategy, innovation, and staying competitive in the modern data-driven economy.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization.

🔹 Key Topics:

• Breaking down data silos to deliver integrated solutions
• Leveraging AI to accelerate data insights and transactions
• Strategic partnerships for expanding market reach
• Transforming sales teams to drive revenue growth
• Leadership lessons in change management

🎧 Tune in to discover how Fusable is redefining customer value through data-driven innovation.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the evolving landscape of data, digital, and customer engagement.

What You’ll Learn in This Episode:

• Rethinking Digital Transformation: Why digital transformation should be viewed as "customer transformation" and how focusing on customer needs drives real results.
• AI-Powered Innovation: Real-world examples of how Clarion Events uses AI to enhance attendee experiences, create personalized outreach, and generate deeper insights from events.
• Preparing for the Next Generation: Strategies for engaging Gen Z and Gen A to ensure long-term success in a rapidly evolving marketplace.
• Value-Based Leadership: How humility, accountability, and active listening can transform organizational culture and boost employee retention.
• Disrupting the Status Quo: Lessons from launching City Eats to compete with OpenTable and how they apply to event and media innovation today.

Key Quote from Narisa Wild:

"Customer transformation is at the heart of digital transformation. It’s about serving evolving customer needs and creating experiences that are truly impactful—internally and externally."

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Constance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning to data-centric business models.

What You’ll Learn in This Episode:

• Building a Data-Driven Business: How Constance led GovExec’s transformation into a platform delivering actionable insights for government leaders and contractors.
• Scaling Through Acquisitions: Lessons learned from integrating 16 acquisitions in one year and ensuring seamless alignment of data and tech stacks.
• AI as a Growth Driver: The role of GovTribe and AI-powered tools in creating new products, enhancing customer engagement, and accelerating revenue.
• Customer-Centric Innovation: Why listening to customer challenges is key to creating solutions that drive long-term value.
• Practical Advice for Revenue Leaders: Strategies for balancing traditional revenue streams with innovative, data-driven growth opportunities.

Key Quote from Constance Sayers:

“We started solving problems for our customers using the data we already had—and the results were transformational. It's about using insights to create value and stay indispensable in their daily workflows.”

Don’t miss Constance Sayers’ session, “Accelerating New Revenue Streams: How GovExec Turned Data into Dollars” on Wednesday, February 26th, 2025 at RevvedUP in Sarasota, FL.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Welcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.

Key Takeaways:

• Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.
• The major industry news of the week, including the OmniCom-IPG acquisition, and its implications for the advertising ecosystem.
• Adweek’s transformation under Will’s leadership which focuses on four core pillars: editorial excellence, curated events, community, and actionable intelligence.
• How AI and data are helping Adweek better serve its readers and advertisers.
• Will’s vision of making Adweek indispensable to C-suite leaders beyond marketing and advertising.

Memorable Quotes:

• "Adweek is like a 45-year-old startup—still the disruptor, still the insurgent."
• "I want Adweek to be the first seven minutes of your morning—every day."
• "Our mission is to provide investment-grade journalism, inspiration through community, and intelligence that drives better decision-making."

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.

From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also shares his thoughts on the transformative power of AI, from content creation to market expansion.

Key Topics Discussed:

• Matt’s journey as CEO of The Channel Company and milestones achieved in his first year.
• The importance of cross-functional expertise (CDO, CMO, CRO, CEO) in driving organizational success.
• How private equity ownership shapes operational strategies and growth expectations.
• Strategies for entering international markets and leveraging powerhouse brands like CRN.
• Building predictable and sustainable growth through data-driven decision-making and process standardization.
• The evolving impact of AI on B2B businesses, including content creation, efficiency, and market dynamics.
• Developing a high-performance team aligned with organizational ambitions.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

In this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.

Key Highlights:

1. RevDub 2025 Announcement:
   Heather kicks off with exciting news about RevDub 2025, an exclusive event for CEOs and their C-suite teams focusing on multi-sided businesses and strategies to drive revenue and enterprise value.
2. Guest Introduction:
   Mike Carlucci's illustrious career spans over two decades in the events industry, from Reed Exhibitions to transforming Clarion Events’ North American operations. Mike’s leadership philosophy emphasizes customer-centric experiences and inclusive, high-performing teams.
3. Data-Driven Revenue Strategies:
   Mike explains how leveraging data has revolutionized event operations, pricing strategies, and customer relationships. He shares insights into:
   • Forensic data analysis for better decision-making.
   • Aligning sales and operations for a seamless customer journey.
   • Focusing on fewer, high-impact initiatives for sustainable growth.
4. Generational Shifts in the Industry:
   The duo explores how the pandemic and changing demographics have accelerated innovation in the events sector. Mike highlights the importance of adapting to new customer expectations, especially from younger generations like Gen Z.
5. Customer-Centric Innovations:
   • The Clarion Premium Program: A concierge-style service for key accounts, enhancing customer satisfaction and driving higher engagement and spend.
   • Connections Programs: Leveraging tech and data to facilitate meaningful connections between attendees and exhibitors.
6. Revenue Room Connect Collaboration:
   Mike shares his enthusiasm for H2K Labs’ initiatives, including Revenue Room Connect and Revved Up, as platforms driving revenue-critical conversations and actionable insights for the industry.
7. Rapid Fire Fun:
   Heather wraps up with some light-hearted questions about Mike’s preferences (coffee over tea, savory over sweet) and his current favorite book, The 7 Habits of Highly Effective People b

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Join us for an engaging conversation with Anna Anisin, a trailblazer in leveraging artificial intelligence for business innovation. Anna shares her expertise on transforming industries, redefining revenue streams, and enhancing enterprise value using AI. With a focus on actionable insights, this episode is a must-listen for CEOs and leaders ready to embrace AI as a strategic tool rather than a simple automation solution.

What You’ll Learn in This Episode:

• AI’s Strategic Role in Business: Anna’s perspective on using AI for driving profitability and value, while empowering human talent rather than replacing it.
• Industry Transformations: Real-world examples of industries evolving through AI-driven innovation.
• Practical Insights for CEOs: Steps CEOs can take today to embrace AI effectively and sprint toward increased enterprise value.
• The Future of AI in Multisided Businesses: Predictions on where AI will lead companies in complex, interconnected ecosystems.

Key Quote from Anna Anisin:
"AI isn’t about replacing humans—it’s about amplifying their capabilities and unlocking new opportunities for value creation in ways we never imagined."

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com