The Revenue Growth Architects – Details, episodes & analysis

00:00 Introduction

01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem?

21:26 GTM or GTFO: reacting to a video on measurement

31:18 What term should we use: funnel, lifecycle, pipeline or something else?

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

00:00 Introduction

01:02 GTM/Marketing/Rev Ops is Escalating in Complexity

18:12 Is Linkedin Beef a good GTM Strategy?

31:50 When in the sales process should you create an Opportunity?

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel.

What you’ll learn in this episode:

- How a CRM can help you with tracking and if it is the only source of truth

- Which potholes to avoid

- How the reporting is done with a custom object

https://www.linkedin.com/in/charliesaunders/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

Weflow: https://www.getweflow.com/

Unless you are at a big enterprise, the reality is that you are on a small ops team. Even with an ops team bigger than one person, it's very rare to have a team that fits proportionally to the size of the revenue team you are supporting or the amount of work you need to do.

So - how can you still be small but be mighty and get a lot great strategic work done?

Well, this week we have past Marketo Champion, marketing ops extraordinaire, Paris resident, and Mom to two, Chloe Pott, Senior Mops Manager at Lokalise who shares her advice from leading small but mighty Mops teams.

Chloe walks us through common challenges small teams overcome, what challenges you cannot face without getting more headcount, how a small team can stay focused and prioritized, and also shares her essential tips for "how to survive" and also "how to scale" with a small team.

This is a great listen for all you small but mighty team leaders! And, if you are interested in connecting with Chloe and learning more, you can follow her on LinkedIn here.

Our mental health plays a huge role in how we show up for work. Work is a big part of our lives, so with the wrong environment, heightened expectations, or lack of boundaries we set for ourselves, we can find ourselves dealing with mental health problems or triggering a mental health issue we already have. Add on the heightened expectations, fear, and anxiety that comes from the outside world today - it is no wonder that many folks are struggling.

But how do we know if ourselves or others we work with need help? What are the places we can go to for help? And how does self advocacy play into getting us back to a mental state that makes us productive and healthy? Our special guest, Courtney Chatteron, Content Marketing Specialist at Hyperproof is here to talk about all of that and more. Courtney is a big mental health advocate and also has dealt with mental health issues that would resonate with many of us, so hearing her story and tips are sure to inspire you or open your eyes on how to be an ally to those around you.

If you want to connect with Courtney, you can find her here on LinkedIn. Also, for those who were interested in the series #RealConvo from The American Foundation for Suicide Prevention that Courtney mentioned on the podcast, you can find that here.

Coaching is a tool that typically is only available for executive and on top of that is usually only used as a tool to help someone who is underperforming or a situation that needs remediation. But it shouldn't be this way and coaching can actually be an amazing tool for executors and managers in their roles so they can be productive and happy.

On today's episode we sit down with Hana Jacover, who is the owner and Chief Hyper Officer at Hype House Consulting. Hana has a long history of working at B2B tech agencies or in house in demand gen so not only does she empathize with all of us marketers, because she was us, but she is now coaching high performers in our space who are looking for the tools and advice to be happier and more fulfilled in their jobs.

During the episode, Hana gives us some amazing tips and exercises we can all do to better at self advocacy, setting boundaries, prioritizing, and being more productive. She also shares some of her top applications and books to help you as well.

If you are thinking this podcast has nothing to do with doing your job in marketing better - think again. It might be the most important advice.

To connect with Hana Jacover feel free to connect with her on LinkedIn or follow her @thehypemama on TikTok!

Times have swiftly changed in B2B tech, and instead of companies burning cash and growing at all costs, many have now been pushed to cut costs and do more with less during this economic slowdown.

With budget cuts, hiring freezes, and layoffs many marketing teams are feeling the pain of how they can maintain momentum and make it out on the other side even stronger. Who do we think can help? Yup - marketing ops!

With the ability to cut costs through evaluating tech, give valuable insights to help them make decisions, and put in automation where we can replace a human or team ( just to name a few), MOPs can help companies scale "back" effectively during this time.

So tune in this week to hear more and see how you and your team can help and provide a big impact during this economic slowdown.

Do you know what technical debt is? Though the term has been widely used across product engineering teams, technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later needs to be refactored. Does this sound familiar to you?

Now that marketers are dealing with systems that are getting more dated and with more hands and tech touching them, we are seeing tech debt on the rise. And on top of it, timelines and expectations to deliver projects are not changing, so many teams are just adding to the problem.

We were lucky to have Lindsay Rothlisberger, Head of MOps and Email at Zapier join us on this episode to discuss all things tech debt and why it's hindering your marketing. We cover signs that show you may have a lot of tech debt, reasons why operators and marketers need to care, ways to prevent or combat tech debt, and what some folks are doing wrong when trying to eliminate it.

If you enjoyed hearing from Lindsay and want to hear more from her, connect with her on LinkedIn here.

In some ways, helping a company go through a merger or acquisition is like a right of passage for a marketing ops professional. We know many folks or consultants who have helped support this large undertaking. But how do you do it well? How do you start the process? What challenges might you run into?

This week, Jessica Meyers, Director of Marketing Ops and Technology at Tebra (previously PatientPop) takes us through her strategies and experience she had had while tackling a merger at her current org.

Whether you are going through a merger or acquisition or not, there is some great advice on how to tackle the project, but also how to maintain a tech stack and database that is ready if a merger or acquisition does present itself.

To learn more from Jessica, feel free to connect with her on LinkedIn.

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “Dealing With MOps Stress”. Enjoy!