The Revenue Fix (A Marketing Podcast) – Details, episodes & analysis

In this episode, I'll show you how to create a marketing plan that will add an additional $1 million in revenue to your business. 

We'll focus on the numbers behind the plan so you'll know exactly what you need to do to reach your million-dollar target.

Here are some of the ideas we'll discuss:

• How to calculate your marketing budget
• How to set realistic goals
• How to track your results and make adjustments as needed
• What are the most important metrics to track
• How to use data to improve your marketing

By the end of this episode, you'll clearly understand the numbers behind a million-dollar marketing plan.

Here are some additional tips for building a million-dollar marketing plan:

Set clear and measurable goals. What do you want to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales?

Track your results regularly. This will help you see what's working and what's not.

Make adjustments as needed. Don't be afraid to change your marketing plan if it's not working.

Use data to improve your marketing. Data can help you make better decisions about your marketing campaigns.

By following these tips, you can build a million-dollar marketing plan.

In this episode, we'll discuss the importance of keywords in search marketing.  We'll cover how to research profitable keywords and how to use them to land more customers.  

Keywords are the words and phrases people use to search for information online.  Optimising your website for keywords will ensure your site shows up when people look online.

We'll teach you everything you need to know about keywords and how to use them to boost your search traffic.

If you're serious about getting more traffic and growing your business, this episode is for you.  

In this episode of The Revenue Fix, we discuss the importance of measuring the return on investment (ROI) for your business-to-business (B2B) marketing efforts. 

We'll explore the key method we use at Yo Media for tracking and measuring the success of your campaigns.  We'll give you the exact formula to use when reporting to your board or senior management.

Whether you're a marketing professional or a business owner, this episode will provide valuable information and practical tips for measuring and maximising the impact of your B2B marketing campaigns. Tune in and learn how to effectively measure and improve the ROI of your B2B marketing efforts.

Hey listeners, quick update, we're expanding this podcast to be a digital marketing podcast.  The strategies we use for MSPs and IT companies work just as well for other companies, so we wanted to broaden the scope and provide value to more people.   Thanks for listening, and enjoy the show.

Greg Edwards has been a technology entrepreneur since 1998. 

His last startup was an offsite backup and disaster recovery company called Axis Backup. Greg also owns WatchPoint IT, a Managed Service Provider founded in 1998 that utilises a full-stack security approach to stop cyber attackers from infiltrating and crippling their client’s technology systems. 

In 2017, Greg started CryptoStopper, an anti-ransomware deception technology business.

We spoke with Greg about CryptoStopper, the state of ransomware in 2021, and what businesses can do to remain protected against this increasing threat.

My guest today is James Davis from Sea-Level Operations. 

For over a decade, James has worked with MSPs to help them drive growth and operational excellence within their companies.

In this episode, we discuss the common roadblocks and issues that MSPs face when trying to scale.

We also break down the strategies, tactics and best practices that are currently helping MSPs to scale up and win big in 2021.

It's a bit of a longer episode, but there's so much good stuff in there that we just couldn't cut it down.  Hope you enjoy it!

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You can connect with James here...
LinkedIn:  linkedin.com/in/thejamesdavisaus
Email:  james@sealevelops.com

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You can follow us at:

Facebook:  facebook.com/YoMedia
Instagram:  instagram.com/yo.media
LinkedIn:  au.linkedin.com/company/yo-media-australia
Twitter:  twitter.com/yomediaco
Website:  yomedia.com.au

In this episode, I interview John Martens, founder of Artsmen. 

John has over 30 years experience developing and managing sales teams and sales strategies for some of the worlds largest IT companies including Citrix, Cisco and Oracle and Silicon Valley startups like IronPort, Zscaler and Zenprise.

In 2018, John started a company called Artsmen that helps organisations with their sales challenges.

We talk about how MSPs can successfully build and grow a sales team, when is the best time to hire a salesperson, how to implement sales processes that will save you a ton of time and ultimately increase and grow your sales.

If you’re an MSP owner that wants to turbocharge their sales, then you’re going to love this episode.

You can connect with John here...

LinkedIn:  linkedin.com/in/martensjohn
Website:  www.artsmen.com.au

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You can follow us at:

Facebook:  facebook.com/YoMedia
Instagram:  instagram.com/yo.media
LinkedIn:  au.linkedin.com/company/yo-media-australia
Twitter:  twitter.com/yomediaco
Website:  yomedia.com.au

Episode #3 - Michael Brazis

Today’s guest is Michael Brazis.  Michael owns and operates an MSP called Red IT Solutions and he also recently launched his own PSA & RMM tool called MSPmate.

In this episode, Michael shares with us how he got started with Red IT Solutions as well as the challenges of developing and launching his own SaaS product during the pandemic, all whilst running the day to day operations of his MSP.

You can connect with Michael here...

Email:  michael@mspmate.com
LinkedIn:  www.linkedin.com/in/michaelbrazis

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You can follow us at:

Facebook:  facebook.com/YoMedia
Instagram:  instagram.com/yo.media
LinkedIn:  au.linkedin.com/company/yo-media-australia
Twitter:  twitter.com/yomediaco
Website:  yomedia.com.au

On this episode, we look at how to write effective ads that will land your more clients for your MSP.  We also review the MSP customer buying cycle and why understanding this is a crucial part of your marketing strategy.

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You can follow us at:

Facebook:  facebook.com/YoMedia
Instagram:  instagram.com/yo.media
LinkedIn:  au.linkedin.com/company/yo-media-australia
Twitter:  twitter.com/yomediaco
Website:  yomedia.com.au

When it comes to marketing, MSP providers tend to face a particular set of problems. By far the biggest of these is a lack of clear positioning, with many MSPs finding themselves in the category of a ‘me too’ provider. Essentially, this means they are trying to market to everybody. And as the old saying goes, if you market to everybody, you’re actually marketing to nobody!

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You can follow us at:

Facebook:  facebook.com/YoMedia
Instagram:  instagram.com/yo.media
LinkedIn:  au.linkedin.com/company/yo-media-australia
Twitter:  twitter.com/yomediaco
Website:  yomedia.com.au