The Responsible Edge Podcast – Details, episodes & analysis

We’ve been painting with plastics for decades — but at what cost? Edward Bulmer, historian, designer, and founder of Edward Bulmer Natural Paint, reveals how the humble tin of paint exposes deep flaws in business thinking, greenwashing, and capitalism itself. A must-listen for anyone who cares about sustainability — and beautiful walls.

We breathe it every day — but most of us barely think about it. Air pollution is now the second biggest environmental threat to our health, yet it’s still off the radar for many businesses. Louise Thomas, CEO of Air Aware Labs, joins The Responsible Edge to explain why this silent crisis should be top of every company’s agenda — and how innovative data can help.

What happens when your sustainability journey begins with surviving the Atlantic Ocean? Seneca Cottom, Head of Sustainability at Alshaya Group, shares how trauma, recovery, and a relentless drive for legacy have shaped her approach to waste, value, and systems change. This is more than a leadership story—it’s a lesson in seeing sustainability with new eyes.

Joining us is Joanna Auburn, co-founder and CPO at Trace, who brings her expertise in sustainability and product development to discuss the importance of transparent supply chains in achieving net-zero emissions. Joanna shares insights from her journey, emphasising how Trace helps businesses tackle environmental challenges through improved transparency and collective action.

Joining us is Simon Corbey, Director at The Alliance for Sustainable Building Products, who played a crucial role in steering the construction industry toward more sustainable practices. Simon delves into the essence of sustainable manufacturing, highlighting the indispensable role of evidence and verification in fostering an environmentally responsible built environment.

This time, we're joined by Karen Revel-Chion, an important figure in Allwyn's successful bid for the UK National Lottery license. Karen shares her insights on the ethical challenges and strategies in marketing gambling responsibly, focusing on protecting consumers while maximising contributions to good causes.

In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.

We're joined by Michelle Carvill and Gemma Butler to explore how ethical marketing strategies can drive significant environmental change. They share their expertise on integrating sustainability into marketing practices, the importance of green branding, and the actionable steps businesses can take towards a sustainable future. This episode not only uncovers the critical role of education in sustainable marketing but also highlights the impact of the COM1 event in rallying the marketing community towards sustainability.

Callum Miller, CEO and co-founder of Ethy, joins us to explore the transformative approach of Ethy in making sustainability accessible for growing businesses. Through Ethy's digital solutions, Callum discusses the empowerment of SMEs via a standards framework, roadmapping tools, and goal-setting functionalities, alongside the innovative visual ecolabelling solution for communicating environmental and social impacts.

Tom and Clare discuss the importance of clearly defining regenerative concepts, combating greenwashing, and prioritising outcome-based practices. Their rich dialogue sheds light on effective strategies for aligning business success with true environmental responsibility, emphasising education’s role in ethical marketing within the food and farming sector.