In this episode, we’re joined by Tim Doling, Director of Global Markets at POWR2, a global leader in clean energy storage solutions. Tim brings deep industry experience and a passion for sustainable innovation to the conversation, offering insights into how POWR2 is transforming the way the construction and rental industries approach power generation.

POWR2 specializes in hybrid energy systems, particularly their flagship product—the Hybrid Power Unit which integrates battery storage with traditional generators to dramatically cut fuel usage, reduce emissions, and lower noise on job sites. Tim walks us through how these solutions not only align with global sustainability goals but also make strong commercial sense for equipment rental businesses looking to improve efficiency and meet ESG targets.

This episode was recorded by Michael Larsen at the 2025 ARA Show in Las Vegas.

Listen to the Leading the Charge podcast by Powr2
https://powr2.com/leading-the-charge/

Tony Conant is the American Rental Association Chief Executive Officer. The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. As rental continues to evolve, ARA employees and members are working together to build a strong future for our industry.

Michael Larsen caught up with Tony Conant while at the ARA Show in Las Vegas.

The ARA Show is the world’s largest equipment and event rental trade show. Hosted by the American Rental Association (ARA) since 1956, this can’t-miss trade show includes networking events, education, and a trade show featuring hundreds of exhibitors.

Learn more about the upcoming The ARA Show 2026 in Orlando
https://arashow.org/

Gab Robinson is the CEO of Harry the Hirer with over 20 years experience in the event hire industry.

Harry the Hirer is a national supply company with offices in Melbourne, Sydney, Brisbane & Adelaide with a combined warehouse size of 135,000m².

The Harry the Hirer warehouses are home to the latest and best products including, flooring, furniture, Audio Visual, lighting, power and rigging and also contain in house signage and custom fabrication departments.

They provide solutions to music festivals, exhibitions & conferences and major events such as the the Australian Grand Prix, Spring Racing Carnival, Commonwealth games & Australian Open.

This podcast episode was sponsored by Latner Software.

Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? 

Watch a personalised demo of Latner Software in the link below:

https://play.goconsensus.com/ue0152739

James MacPherson has over 18 years in the equipment rental industry, working at companies such as Coates Hire & Onsite Rental Group. He worked his way through various customer facing roles within the branches but would eventually find a passion for pricing & data. Today James is a specialist in analysing equipment rental rates, while also helping rental companies better utilize their data through reporting solutions. From this passion, James would go onto start his own company called Wolf and Bear Services, where he provides consulting services to the equipment rental industry.

Get in contact with James - enquiries@wolfandbear.net.au
https://wolfandbear.net.au/

This podcast episode was sponsored by Arrow. Tired of manual data entry into your CRM? Does your current CRM slow you down? It’s time to build and close deals from anywhere. Remove the manual data entry, create and send quotes in 3 clicks with Arrow. Finally, a powerful way to close deals on your phone. See Arrow in action at the American Rental Association Show in Las Vegas on October 17th - 20th.

Learn more about Arrow: https://www.rentalarrow.com/podcast

Get in contact with The Rental Journal Podcast

• Website: https://www.therentaljournal.com/contact-us
• Email: mark.simonsen@therentaljournal.com

Patrick Tunnicliffe has a background in mechanical and maintenance engineering and world cup snowboard racing but found himself in the equipment rental industry in 2010.  His engineering, planning, process efficiency, and operations background complimented his role as General Manager of a rental store which led to dramatic improvements of the operations and profitability of the company.  Today Patrick is sharing his experiences and helping owners do the same from a business consulting perspective with a focus on leveraging technology to exponentially improve their businesses.

Patrick Tunnicliffe LinkedIn: https://www.linkedin.com/in/patrick-tunnicliffe/

This podcast episode was sponsored by Arrow. Tired of manual data entry into your CRM? Does your current CRM slow you down? It’s time to build and close deals from anywhere. Remove the manual data entry, create and send quotes in 3 clicks with Arrow. Finally, a powerful way to close deals on your phone. See Arrow in action at the American Rental Association Show in Las Vegas on October 17th - 20th.

Get in contact with The Rental Journal Podcast

• Website: https://www.therentaljournal.com/contact-us
• Email: mark.simonsen@therentaljournal.com

Aileen Hiskins is the founder of Strategic Alignment Training, a company that delivers coaching, mentoring and training programs. Aileen was involved in the design and ongoing delivery of the Hire and Rental Industry Association Women in Hire & Access Mentoring Program, Young Professional Network & HATS (Hire Apprenticeship training scheme).

Strategic Alignment Training: https://www.sa-training.com.au/

This podcast episode was sponsored by Arrow. Tired of manual data entry into your CRM? Does your current CRM slow you down? It’s time to build and close deals from anywhere. Remove the manual data entry, create and send quotes in 3 clicks with Arrow. Finally, a powerful way to close deals on your phone. See Arrow in action at the The ARA Show in Las Vegas on October 17th - 20th.

Arrow CRM: https://www.heyarrow.com/
The ARA Show: https://arashow.org/

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Colleen Cohen has been involved in the equipment rental industry for the past 47 years, first joining the industry with Coates Hire in 1973. Throughout her career she has worked at the likes of National Hire, Abbott Hire, RentQuip and Baseplan Software.

This episode was sponsored by Empiraa. Empiraa is the strategy software as a service that can help you unlock the power of strategy in your business. Launching in early 2022, Empiraa is offering a free 30 day trial and 50% off the first 6 months when you sign up pre-launch. This will be open till late November so make sure you get in now. Visit https://www.empiraa.com/

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Podcast Timestamps
[02:16] - How did you first become involved in the equipment rental industry?

[06:23] - Colleen talks about when Abbott Hire, St George Hire and Stephen Donnelly Hire merged to become National Hire

[10:00] - What were the different rental software solutions you implemented over the years?

[10:45] - Colleen talks through when she first met Greg Parfitt & Adrian Manning

[12:37] - Colleen talks about travelling to the U.S to find a rental software for National Hire

[19:38] - Colleen talks about how she got a job at Baseplan Software

[22:07] - What advice would you give to somebody looking to change rental systems?

[25:15] - What was it like working with Stephen Donnelly?

[27:39] - Colleen talks about a memorable moment with the HIRA

[29:36] - What was the safety like back in the 1970's?

[35:16] - What was it like working in the equipment rental industry in the 70's as a female?

[39:02] - Who do you think played a big influence on you from a mentor perspective?

[40:28] - If you could give advice to your younger self, what would you say?

[44:03] - How do you define success?

Charles Anderson is the co-founder of Arrow, a company looking to change the way sales reps in the heavy equipment industry interact with CRM solutions. On a mission to eliminate data entry Friday, Charles and the Arrow team visited over 100 different dealerships to talk to equipment sales managers, reps and owners to build Arrow from the ground up.

Learn more about Arrow at https://www.rentalarrow.com/podcast

Episode Timestamps

[01:36] - How did you first become involved in the equipment rental industry?

[10:25] - What is the purpose of Arrow, and what made you start the company?

[15:11] - What are the common challenges that you think salespeople in the equipment rental industry typically face?

[17:59] - How is Arrow different to other CRM solutions when it comes to data entry?

[24:48] - Charles talks about integrating with third party systems

[28:05] - Charles talks through the importance of customer experience

[33:33] - Who do you think played a big influence as a mentor for you?

[35:50] - How do you manage having balance in your life and being a start up founder?

[38:46] - If you could give some advice to your younger self, what would you say?

[41:46] - How do you define success?

Kyle Clements is the founder of quipli, a business that helps take equipment rental businesses online. Kyle is relatively new to the industry, however to fast track his knowledge interviewed over 100 equipment rental businesses to find out whether or not they wanted an online store front, and what the business requirements would be. We dive into the results, while talking about general advice around the topic of e-commerce and the equipment rental industry.

Learn more about quipli @ https://www.quipli.com/

This episode was sponsored by Arrow. Arrow is the all-in-one sales tool built for you. In less than 3 clicks you can now find assets and share to your customers. Streamline paperwork with "Deal Mode" where you can create and send rental deal elements in seconds, from anywhere.
Arrow is the tool built to power up your rental process with seamless inventory management, smart marketing and reporting tools all from one platform. Finally, a better way to CRM. Build and close big deals the simple, powerful way with Arrow.

Visit https://www.rentalarrow.com/podcast to book your demo

Episode Timestamps
[01:19] - How did you first became involved in the equipment rental industry?

[07:40] - Kyle talks about the results from interviewing 100 rental companies about online rental transactions

[13:39] - What is the difference between a B2B and B2C online transaction?

[17:20] - What is the definition of e-commerce?

[21:24] - How does an e-commence platform, a company website and customer portal all work together?

[23:11] - What is a payment gateway and how does it work on a website?

[25:07] - How does an equipment rental business manage the rollout of an online storefront?

[27:39] - Kyle talks about sourcing equipment photos for customers to display online

[29:19] - Kyle talks about displaying rental rates online

[30:33] - Kyle talks about integration between online store fronts and rental management software

[33:23] - What do you think is being the biggest challenge you've faced in your career so far?

[34:40] - So who do you think has been a big influence on your career so far?

[38:48] - How do you define success?

Gary Kerr is the founder of Kerr's Hire in Victoria, Australia and has over 50 years experience in the equipment rental industry. Gary is a past President of the Hire and Rental Industry Association and is truly an industry legend.

This episode was sponsored by Arrow. Arrow is the all-in-one sales tool built for you. In less than 3 clicks you can now find assets and share to your customers. Streamline paperwork with "Deal Mode" where you can create and send rental deal elements in seconds, from anywhere.
Arrow is the tool built to power up your rental process with seamless inventory management, smart marketing and reporting tools all from one platform. Finally, a better way to CRM. Build and close big deals the simple, powerful way with Arrow.

Visit https://www.rentalarrow.com/podcast to book your demo

Timestamps
[02:09] - How did you first become involved in the equipment rental industry?

[05:09] - Gary talks about when Wreckair Hire acquired Geelong Hire in 1981

[09:18] - Gary reflects on the day he started Kerr’s Hire

[11:08] - What is the history of Kerr's Hire?

[16:21] - Gary talks about almost selling Kerr's Hire to Kennards Hire in 2009

[21:56] - What do you look for in people when recruiting?

[23:27] - What are some options for career progression?

[26:45] - How important is it to keep Kerr's Hire a family owned business?

[29:36] - Gary talks about bringing his song Jared Kerr into the business

[32:37] - How do you think the industry is evolved over the last 20 years?

[35:09] - Gary talks about interviewing Phil Newby and the HRIA moving from state based to a national organization.

[47:51] - What is the Personal Property Securities Act?

[54:55] - What advice would you give to somebody thinking of starting their own Hire business?

[56:22] - Who played a big influence on you from a mentor perspective in your career?

[58:09] - If you could go back and give them advice to your younger self, what would you say?

[01:00:06] - How do you define success?

Ash Woodcock is the CEO / Owner of RPM Hire. Ash established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which has now become a successful business specializing in traffic solutions throughout Australia.

Learn more about RPM Hire at https://www.rpmhire.com.au/

This episode was sponsored by Arrow. Arrow is the all-in-one sales tool built for you. In less than 3 clicks you can now find assets and share to your customers. Streamline paperwork with "Deal Mode" where you can create and send rental deal elements in seconds, from anywhere.
Arrow is the tool built to power up your rental process with seamless inventory management, smart marketing and reporting tools all from one platform. Finally, a better way to CRM. Build and close big deals the simple, powerful way with Arrow.

Visit https://www.rentalarrow.com/podcast to book your demo

Episode Timestamps

[01:49] - How did you first become involved in the equipment rental industry?
[04:20] - How did you come up with the name RPM Hire?

[05:18] - What was the evolution of moving from running out of your garage to your business location?

[07:03] - What was the evolution of the equipment you were renting out?

[11:06] - Do you think you can create your luck?

[11:49] - Was there much pressure in starting a company at such a young age?

[15:06] - What was the biggest challenged you faced starting your company?

[19:31] - How did you managing recruiting when you started your company?

[21:41] - Talk me through the culture you are trying to create within RPM Hire

[23:04] - How did you learn your leadership skills?
[24:09] - What are the 9 roles and responsibilities of a CEO?

[25:10] - How much time are you working in the business compared to on the business?

[27:25] - How did you feel when you hit the ten-year anniversary for RPM Hire?

[28:21] - How did you manage expanding to a second location?

[33:45] - What advice would you give to somebody that's thinking about starting up their own Hire business?

[38:33] - what do you think the landscape of the equipment rental industry will look like in 2025?

[42:58] - Who do you think played a big influence on you from a mentor perspective?

[46:33] - If you could give some advice to your younger self, what would you say?

[48:23] - How do you define success?

Cliff Chadwick has over 40 years experience in the equipment rental industry, and is the owner of Chadwick Forklifts. Chadwick Forklifts was the 2021 HRIA Rental Company of the Year under $5M.

https://chadwickforklifts.com.au/
https://hireandrental.com.au/whats-on/awards/

Timestamps
[00:48] - How did you first become involved in the equipment rental industry?
[04:10] - What was the process in your starting Chadwick Forklifts?
[06:52] - What was the biggest challenge you faced in growing your business?
[08:02] - Talk me through the first customer you ever rented a forklift to?
[09:02] - How has Chadwick Forklifts evolved over the years?
[11:56] - Talk me through how it felt to win HRIA Rental Company of the Year?
[13:32] - What is the preparation process to get nominated for HRIA Rental Company of the Year?
[15:25] - What were some of the biggest decisions you have made regarding your business?
[17:19] - How did you transition another senior leader into your business?
[20:02] - What advice would you give to somebody that is looking at starting their own equipment rental business?
[22:34] - Who do you think played a big influence on you from a mentor perspective?
[26:56] - How do you define success?

Matt Whalen is the Service Manager at Forklifts of Minnesota, and is also known as the Head Coach of the Service Department. Working at Forklifts of Minnesota for 17 years, Matt explains his journey within the company, advice to up and coming technicians and also what the purpose is of a Service Manager within an equipment rental business.

This episode was sponsored by Record360. Record360 is the leading provider of inspection management software for the equipment rental industry. Record360 is trusted by thousands of rental businesses to provide quick, clear documentation of assets before and after rent.

https://record360.com/

Episode Timestamps
[01:32] -  Can you talk to me about how you first got involved in equipment rental industry?
[03:07] - What first got you interested in becoming a mechanic?
[05:21] - Describe the feeling of completing your first major repair?
[07:54] - What is the history of Forklifts of Minnesota?
[11:17] - What have been some of your roles over the past 17 years?
[14:29] - What is the role of a Service Manager?
[20:20] - How did your transition in your role?
[26:36] - Have you seen many people transition from Service into Sales?
[35:53] - If you could give some advice to your younger self what would you say?
[39:30] - Who played a big influence on your from a mentor perspective?
[42.24] - How do you define success?

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Steve Mau is the President of Brainerd General Rental and the current & 61st President of the American Rental Association. Brainerd General Rental is a general rental store located in Brainerd, Minnesota.

Steve previously worked for a Fortune 500 company and was looking to purchase and get involved with a small business in the early 2000s. In 2002 Steve & Maureen Mau acquired Brainerd General Rental, and have since been involved with the equipment rental industry.

This podcast episode was recorded at the 2024 ARA Show in New Orleans by Michael Larsen.

This podcast episode was sponsored by Latner Software.

Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? 

Watch a personalised demo of Latner Software in the link below:

https://play.goconsensus.com/ue0152739

Jesse Buckingham is the CEO at Record360. Jesse talks about how he first joined the equipment rental industry, some of the most common challenges equipment rental businesses face when it comes to pre and post rental activities, ways to increase your damage collection and reflects on some advice he would provide his younger self.

https://www.therentaljournal.com/
https://record360.com/

Episode Timestamps

[01:12] - How did you get involved in the equipment rental industry?

[02:41] - Is Record360 focused only on equipment rental?

[04:11] - What made you move to the U.S from Australia?

[05:10] - What solution does Record360 offer the equipment rental industry?

[07:05] - How does the inspection software fit into people’s roles?

[08:06] - Has video always been part of the Record360 solution?

[09:32] - What are the typical challenges rental companies are trying to solve with Record360?

[14:10] - Does Record360 integrate with other software products?

[15:55] - What does workflow mean in terms of Record360?

[18:24] - Where do the inspection video and photos get saved?

[20:05] - What does a Record360 implementation look like?

[22:55] - Who played a big influence on you from a mentor perspective?
[24:48] - How hard do you think it would be to be a CEO with sounding boards and having people you share ideas with?

[29:57] - If you could give some advice to younger self, what would you say?

[33:20] - what do you think has been the biggest challenge you face so far in the career?

[35:28] - How do you define success?

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Matt Lambert is the Co Founder of R&L Energy Rentals, and the Co Owner of Pinkwater Canada. Matt started R&L Energy Rentals with his business partner at just 19 years old when he saw an opportunity in the equipment rental industry.

Learn more about Matt & R&L Energy Rentals at https://rlenergyrentals.ca/

This episode was sponsored by Record360. Record360 is the leading provider of inspection management software for the equipment rental industry. Record360 is trusted by thousands of rental businesses to provide quick, clear documentation of assets before and after rent.

https://record360.com/

Episode Timestamps

[01:05] - How did you first become involved in the equipment rental industry?

[02:34] - What was it like starting your own equipment rental business at 19 years old?

[03:48] - What is the Well Site Combo Unit?

[10:54] - Explain some of the challenges you faced in the first 12 months?

[12:47] - What does the R&L Energy Rental Team look like today?

[14:04] - How did you become associated with Pinkwater Canada?

[15:46] - Did you feel a lot of pressure starting a company?

[17:29] - How did you develop your entrepreneurial mindset?

[21:36] - Did anyone ever tell you that you are too young to run your own company?

[24:32] - Can passion be taught?

[25:49] - Did you development a business plan when you started your business?

[29:22] - Has COVID-19 affected your business?

[31:29] - What are some of the challenges working in the oil & gas industry?

[35:04] - How can small businesses set themselves apart from the competition?

[39:23] - Who do you think played a big influence on you from a mentor perspective?

[41:32] - If you could give some advice to your younger self, what would you say?

[44:27] - How do you define success?

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Aaron Witt is the CEO & Founder of BuildWitt, a company on a mission to make the dirt world a better place.

Learn more about BuildWitt at https://buildwitt.com/
Learn more about The Rental Journal at https://www.therentaljournal.com/

Episode Timestamps

[04:18] - Who Is Aaron Witt?
[06.26] - What is BuildWitt?
[07:42] - How old were you when you started BuildWitt?
[08:05] - How did BuildWitt as a company evolve?
[11:54] - Did you feel a lot of pressure starting a company at a young age?
[14:02] - How does leadership and the culture fit into BuildWitt?
[17:14] - How much has the BuildWitt business changed over time?
[20:50] - What is BuildWitt Jobs?
[24:19] - What is an internal podcast?
[27:09] - what was your first exposure to the equipment rental industry?
[28:55] - Are you seeing a shift in contractors renting more than owning equipment?
[31:12] - What advice would you have for companies that are still focused on selling equipment and not renting?
[33:52] - What are your thoughts about renting construction equipment online?
[36:20] - What are your thoughts about sharing equipment rental rates online?
[38:15] - How can equipment rental companies be more proactive with their customers?
[40:12] - Moving more online, does this eliminate rental sales reps?
[42:34] - Who played a big influence on you from a mentor perspective?
[44:53] - If you could give some advice to your younger self, what would you say?
[47:00] - How do you define success?

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Based in Canada, Luke Habza first joined Equipment Corps 19 years ago and has moved his way up the ranks in various departments. Joining a business that specializes in technical rental, sales & service solutions, Luke would gain experience in the compliance testing and servicing, customer service and sales team. Part of his first role in the business was actually sweeping the floor, and the career progression only come about through Luke putting his hand up and saying yes to opportunities. Today Luke looks after the National Sales & Business Development at Equipment Corp.

This episode was sponsored by Record360. Record360 is the leading provider of inspection management software for the equipment rental industry. Record360 is trusted by thousands of rental businesses to provide quick, clear documentation of assets before and after rent.

https://record360.com/

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

El Ioannou is the Power Access Division Manager at Mr Plant Hire. Based in the London UK, El first joined the equipment rental industry with HSS Hire before eventually gaining additional experience at Ashtead Plant Hire (A-Plant). El talks about some of the challenges she faced throughout her career, how Mr Plant Hire tackled the challenges with COVID-19, advice for other men & women that are looking at joining the equipment rental industry and also how important it is to believe in yourself.

This episode was sponsored by Record360. Record360 is the leading provider of inspection management software for the equipment rental industry. Record360 is trusted by thousands of rental businesses to provide quick, clear documentation of assets before and after rent.

https://record360.com/

Get in contact with The Rental Journal Podcast
Website: https://www.therentaljournal.com/contact-us
Email: mark.simonsen@therentaljournal.com

Sheldon Fingler is the CEO of Infinite Event Services out of Alberta Canada. Sheldon talks about how he started his own company, the challenges of running an event rental business during the COVID-19 pandemic and also how they have adopted.

Podcast enquires: mark.simonsen@therentaljournal.com
Website: www.therentaljournal.com

Stefan Ottl is the Director of Sales & Marketing, Off-Highway at Irdeto. Based in Vienna, Austria, Stefan was first exposed to the equipment industry through Hilti Group and later found a passion for technology in construction. Focusing on driving sustainability in construction, Stefan talks about how he believes customers sharing rental equipment on job sites will become mainstream.

Learn more about Keystone by Irdeto: https://irdeto.com/keystone/

Ali Hajj is a degree qualified and experienced Communication & Electronics Engineer with an accomplished working history spread across 11 years’ practical experience in driving improvement and change initiatives within the heavy equipment/rental industry. Ali first gained his equipment rental experience at the largest Caterpillar Dealership in the Middle East, Zahid Tractor in Saudi Arabia. Having completing various roles within the company, one of Ali's key achievements was Project Managing the Implementation of Infor M3 into Zahid Tractor and Ejar Cat Rental Store.

Ali recently made the decision to move from Saudi Arabia to Sydney Australia with is family.

Ali Hajj's LinkedIn: https://www.linkedin.com/in/enghaj/

Tony Colon served in the U.S military before eventually joining the equipment rental industry. Tony has worked at companies such as Cummins, Caterpillar, United Rentals and Herc Rentals. Based in San Diego, Tony is a Field Service Technician at Herc Rentals, and recently completed his MBA.

Tony talks about the transition from the U.S Military to the civilian life and the journey he has been on to get to where he is today.

This episode is sponsored by Makinex Construction Products. Makinex has been designing original, award-winning, solutions-based tools and equipment for industries such as hire, flooring, construction, and landscaping since 2004. Learn more at https://makinex.com/ 

Stephen Donnelley is a Director at Donnelley Civil and Vortex Group of Companies. Stephen was the Managing Director of National Hire Group, which eventually merged with Coates Hire, Australia's largest equipment rental business. Growing up in a family business in Wollongong, Stephen was mentored by his father and some of the industry greats, such as Andy Kennard, Barry McDonald, Neville Kennard, Sam Greenberg and Peter Lancken to name just a few. 

We learn about Stephen's journey in the equipment rental industry, which is truly a remarkable one.

John Bibbo is a past American Rental Association president and is the President at Event Source, a 40 year old event second generation event rental business based in based across Ohio, Michigan & Pennsylvania.

This episode was recorded by Michael Larsen at the ARA Show in New Orleans.

This podcast episode was sponsored by Latner Software.

Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? 

Watch a personalised demo of Latner Software in the link below:

https://play.goconsensus.com/ue0152739

Andy Martin is the Managing Director of Martin Plant Hire, an independent, Scottish firm with depots covering the whole of Scotland. Andy is second generation rental with his father starting the business 47 years ago.  Growing to become one of the largest independent hire firms in Scotland, Martin Plant Hire recently acquired the rights to the easyToolhire Scotland brand.

easyToolhire is part of the easy group, the same as easyJet, easyHotel and easyGym.

https://www.martinplanthire.co.uk/

https://easytoolhire.com/scotland/

In episode #25 Manal Thomas from Coates Hire provided some great advice to anybody starting a new job or joining a new industry.

Bruce Fouracre has over 25 years experience in the equipment rental industry and is one of the Directors of 1300TempFence. Starting with the family business back when it was called Ready Bin, Bruce would help take the business on a journey to become one of Australia's leading temporary fencing providers for what is known today as 1300TempFence.

We take a trip down memory as Bruce runs us through the history of 1300TempFence and his journey in the equipment rental industry.

Bruce Fouracre LinkedIn: https://www.linkedin.com/in/bruce-fouracre-08541647/
Website: https://www.temporaryfence.com.au/

Doug Levings has over 40 years experience in the equipment rental industry, running his own company and also working at various independent and national rental companies throughout Australia. During one of Doug's first interviews he was told that he would never make in the equipment rental industry. He would go to eventually become the Manager of that individual and have a successful career in the industry. Doug talks about the importance of mental health and being honest with yourself, explaining some of the struggles he faced and how he overcome them. Multiple guests on this podcast have mentioned that Doug was an influential figure in their career.

This episode is sponsored by Makinex Construction Products. Makinex has been designing original, award-winning, solutions-based tools and equipment for industries such as hire, flooring, construction, and landscaping since 2004. Learn more that at https://makinex.com/

Jason Stanczyk is the Vice President of Operations for EDCO, an American manufacturer of surface preparation equipment, professional sawing equipment, demolition and drilling machines. EDCO also provides hand tools and vacuum systems. EDCO is family owned and operated. Jason is 3rd generation rental. His grandfather Leo Swan, an ARA 2006 Hall of Fame Inductee, started EDCO with his business partner Ed Harding. Leo and Ed, rental store employees in the 1950s, began solving their rental customers’ problems by creating products for their specific needs.

Jason opens up about a defining moment in his life when he had a panic attack. First thinking the doctor was wrong, Jason talks about what brought on the attack and how he dealt with attacks moving forward.

EDCO: https://www.edcoinc.com/

This episode is sponsored by Makinex Construction Products. Makinex has been designing original, award-winning, solutions-based tools and equipment for industries such as hire, flooring, construction, and landscaping since 2004. Learn more that at https://makinex.com/

Steven Brooks is the National Sales Director at Great Lakes Lifting Solutions, a family owned equipment rental business based out of Illinois. Steven talks about the benefit of renting out niche products in the rental industry, the challenge of spending long amounts of time travelling for work, becoming a Spydercrane dealer and the exclusive dealer for SmartLift and how social media, video content plays such an important role in keeping customers informed about equipment available for rent.

Great Lakes Lifting Solutions - https://www.greatlakeslifting.com/

This episode is sponsored by BigRentz, learn how BigRentz can help increase your rental utilization today at:
https://www.bigrentz.com/

Blake Menning is the Vice President at All Choice Rentals out of Alberta Canada. Blake has won numerous awards including Rental Person of the Year through the Canadian Rental Association, he was included in the 14 people to watch under 40 list and was nominated in the Ernst & Young EY Entrepreneur of the Year.

During the podcast episode we speak about how Blake joined the industry, managing a growing diverse fleet, how All Choice Rentals became featured on the TV show Gold Rush and how important independent rental companies are to the industry to ensure a high level of service and stable rental rates.

This episode is sponsored by Baseplan Software. Learn how Baseplan can improve efficiencies and decision making through their fully integrated ERP solution.

https://www.baseplan.com/

Freddie Blanton is a Sales Representative at Bobcat of Spartanburg, however he is no ordinary Sales Representative.  Freddie has managed to build a fantastic social media following where he uploads videos of his Hey Hey Hey It's Freddie at Bobcat video series. He also placed first in the Bobcat 2020 “Give Us Your Pitch” Contest.

The equipment rental industry lacks individuals that create engaging video content on social media. Freddie talks about how he first got into heavy equipment industry, the process of building up confidence and what made him decide to starting building up a personal brand on social media.

Bobcat 2020 “Give Us Your Pitch” Contest.
https://www.youtube.com/watch?v=bhGKdpvfNq4

Freddie Blanton LinkedIn
https://www.linkedin.com/in/freddie-blanton-b1496872/

Freddie Blanton Instagram
https://www.instagram.com/freddieblanton/?hl=en

Bryan Peters has over 20 years experience in the equipment rental industry. Bryan is the President at AdvanceTrac Equipment, a full-service equipment brokering and consulting firm focused on optimizing heavy equipment fleets. Bryan talks about growing up in the family rental business in Texas, going into business for himself and some of the challenges he faced in starting a company during in the middle of 2020.

AdvancedTrac Equipment - https://www.advancetrac.net/

This episode is sponsored by BigRentz, learn how BigRentz can help increase your rental utilization today at:
https://www.bigrentz.com/

Mike Rooney is the General Manager at World Wide Rental Services in Denver Colorado. Focusing on large earthmoving equipment, Mike was the companies first employee and has helped grown the business to 10 locations across the U.S. Mike talks about some of the challenges he faced when he first the rental industry, how World Wide Rental Services significantly increased their equipment damage recovery and his journey to become the General Manager.

https://worldwiderentalservices.com/
https://www.rubbl.com/

David Maxwell is the Managing Director at United Forklift and Access Solutions & Keith Clarke is the General Manager at Haulotte Australia.

United Forklift and Access Solutions & Haulotte Australia have had a strong partnership since 2010 and United recently hit a milestone of purchasing the 5000th Haulotte machine.

Caleb Yell is the CEO of Rental Hosting and is the leading the charge in terms of helping transition the equipment rental industry into having more of an online presence. In this episode Caleb provides advice to rental businesses that are thinking about increasing their digital footprint, how he fell in love with the equipment rental industry and what are some of the common challenges people are faced with when trying to build a new website or customer portal. Completely integrated with Point of Rental, Rental Hosting touches on areas such as online quotes, reservations, equipment availability and pricing.

This podcast episode is sponsored by BigRentz, learn how BigRentz can help increase your rental utilization today at:
https://www.bigrentz.com/

Matthew Nemes is the Victorian State Manager at All Lift Forklifts and Access Equipment and joined the equipment rental industry 7 years ago after pursuing a professional soccer career in England. Matthew is also the Founder of Brain Play Performance Management where he helps professional athletes and individuals through developmental coaching, with some of his clients being included in the Australian Socceroo's team.

Brain Play Performance Management - https://www.brainplay.online/

All Lift Forklifts and Access Equipment - https://allliftforklifts.com.au/

Rod Lentino has over 15 years in the equipment rental industry, working at companies such as Komatsu Canada, SMS Rents and Cooper Equipment Rentals. Rod is currently the Rental Fleet Manager at Cooper Equipment Rentals, one of the fastest growing rental businesses in Canada. Rod was involved in implementing a telematics solution that enables the Cooper Team to view data from multiple GPS units in a single screen, empowering their staff to make faster and more informed decisions about their rental fleet.

Kate Everitt has over 20 years experience in the equipment rental industry, first joining the material handling industry with companies such as Brambles and National Fleet before eventually joining Baseplan Software, an ERP software provider for the equipment rental industry. Kate is currently the Director of Customer Success at Baseplan and talks about the journey in the industry, some of the challenges she faced and some advice to other women in the equipment rental industry. 

Sarah Kuhne is a Project Manager at her fathers family business, Guardian Gantry Hire in Queensland Australia. Working at a family business Sarah is exposed to all facets of the business, and is in the process of also completing her PHD at Griffith University. In 2020 Sarah was included in the Top 100 Women in Construction and someone to watch as a future leader of the equipment rental industry.

Chania Rodwell is the Group Finance Director at Vortex Group of Companies, one of the fastest growing Pump and Power provides in Australia. Chania recently joined the equipment rental industry after spending over a decade in the private equity industry. Chania talks about how she got to where is today, advice to people thinking about partner with a private equity fund, some of the challenges women face in their career and advice to other females interested in joining the equipment rental industry.

Angela McLachlan has over 20 years experience in the equipment rental industry, first joining through her fathers business, General Rentals.  Today Angela is the Application Support Manager at Onsite Rental Group and was the recipient of the 2020 ONSTAR award. Angela talks about her journey in the industry, some of the challenges she faced in her career and advice to other females interested in joining the equipment rental industry.

Manelle Merhi has over 18 years experience working in the equipment rental industry. Working at companies such as Kennards Hire, Coates Hire and Hilti. Manelle is currently the General Manager of Marketing and Customer Experience at Kennards Hire. Celebrating International Women's Day, we cover how Manelle arrived at where she is today, some of the challenges she has faced, advice to other women looking to join the equipment rental industry and how she juggles being a mum and a successful business leader.

Both leaders within the Coates Hire organization, Heidi Sundin is the Group Manager, Strategy and Customer Experience and Manal Thomas is the Group Manager, Organisational Effectiveness. In conjunction with International Women's Day, we talk about their preconceived thoughts before joining the equipment rental industry, how the equipment rental industry can attract more female candidates and what initiatives Coates Hire have in place to continually improve diversity in the workplace.

Scott Cannon is the CEO of BigRentz, the fastest growing online equipment rental company in the world. Scott Cannon is an accomplished executive with over 20 years of experience successfully developing high growth in mid-sized companies. Scott talks about how he first got associated with BigRentz, how the company has evolved over the past few years and where they are heading.

www.bigrentz.com

Every equipment rental business constantly faces a shortage of field and workshop mechanics. Brendan Ross recognized this challenge early in his career and saw an opportunity to offer a valuable service to equipment rental businesses.

In 2010, Brendan entered the equipment rental industry as a hire coordinator at Botany Access, where he began his apprenticeship to become a mechanic. After completing his apprenticeship, he gained experience at Ahern Australia and Linde Material Handling. Eventually, he launched his own business, LNB Machinery Services.

Michael McDaniel is the Owner of Ideal Rent-All, an independent General Rental business based in Mount Vernon, Washington. Michael first started his business by floating the company on a credit cards and renting party supplies. Today Ideal Rent-All supplies general tools, construction, party and event equipment, housing over 1,500 assets that are available for rent. Michael is heavily involved with the American Rental Association, where he served a 3 year term as the ARA Region Eight Director.

https://www.idealrentall.com/

Adrian Manning is the Chief Operating Officer at Coates Hire, Australia's largest nationwide industrial and general equipment hire company. Adrian has worked from the ground up, being involved with companies such as Acme Hire, St George Hire, National Hire, Kennards Hire and now Coates Hire. Adrian shares his journey, while also providing some insight into key events such as the merger between National Hire and Coates Hire.

Coates Hire has a history that spans over 130 years and generates an estimated 1 billion AUD dollars in revenue each year.

Jake White has over 9 years’ experience in the equipment rental industry, working his way up to become the Kennards Hire Concrete Care Branch Manager in Belmont Western Australia. Jake talks about joining the industry at 19 as a serviceman driver, working in various Kennards Hire speciality divisions, the process to eventually become a Branch Manager and provides some insight for others that are interested in following a similar path.

Podcast episode sponsored by: www.bigrentz.com