Explore every episode of the podcast The Regenerative Marketing Movement Podcast

In this vodcast episode, Minou Schillings interviews the futurist Ghalia Naseer, who has worked in marketing for 18 years. She calls herself the Curator of Rainbows, with an interest in advocating an alternative economic reality within planetary boundaries where intentional leaders act to preserve true wealth. 

They talk about what we can learn from the sound of whales and the connection between mushrooms and marketing. Why is it so important to learn to listen and focus more on nature to understand how to make sustainable change? By showing some examples, Ghalia takes you on an acoustic journey you have never heard before!

Furthermore, Ghalia and Minou talk about the role of these examples for marketers and why it is essential for them to get closer to the place. They dive deeper into why the marketing industry must change and how to use its capacities. To close this episode, Ghalia and Minou discuss, with the example of pop songs from whales and the perspective of penguins, how we get more sensitive to the consequences and how we can use the power of curiosity and playfulness to connect with each other and the world around us!

If you want to learn more about Ghalia or connect with her, visit her on LinkedIn!

Outstanding Quotes: 

* “As marketers and people who enjoy communication and language, whales emerge every day, take a breath, and say today is a good day to write a poem.” Ghalia

* “We've listened from our own perspective instead of listening to all the other ways this world communicates with.” Minou

* “If you ever wanted psychedelic music, it's mushrooms hanging out with mosses.” Ghalia

* “Marketers have this wonderful opportunity to take on this honorable role of going closer to their colleagues.” Ghalia

* “What will the world look like if we stop seeing ourselves as pins in this marketing industry and instead see ourselves as translators?” Minou

Book ideas: 

* How to speak Whale (Tom Mustill)

* Let's become fungal (Yasmine Ostendorf-Rodriguez) 

* Gathering Moss (Robin Wall Kimmerer)

Chapters:

00:00 Introduction and the normalization of killing living beings 

03:12 The intelligence and communication of whales 

11:23 The Role of Marketers in Amplifying Biophobia

19:06 Connecting with stories and places 

27:47 Connecting with artists for Immersive Experiences 

32:08 Deepening Relationships with the Natural World 

In this podcast episode, Lee Fitzpatrick interviews Fleur Augustinus, a designer who volunteered her time to help develop the brand identity for the Regenerative Marketing Movement. Fleur shares her background as a designer and her journey in the field. She discusses her inspiration and creative process, emphasizing the importance of storytelling and making heavy topics accessible and fun. Fleur also talks about the role of marketing and design in creating positive change and highlights the need for collaboration and breaking down silos. The conversation concludes with a discussion about the rebranding project and the vision behind the new brand identity.

Keywords

regenerative marketing, design, branding, creativity, storytelling, collaboration, accessibility, positive change

Takeaways

* Creativity and design can play a crucial role in making heavy topics accessible and fun.

* The overconsumption of goods is a major challenge that marketing and design can address by promoting conscious choices.

* Collaboration and breaking down silos are essential for driving positive change in the creative industry.

* The new brand identity for the Regenerative Marketing Movement aims to attract creatives and inspire them to think more environmentally conscious.

* The rebranding project highlights the importance of flexibility, appreciation, and co-creation in achieving a successful outcome.

Titles

* Addressing Overconsumption through Conscious Choices

* Making Heavy Topics Accessible and Fun through Design

Sound Bites

* "The most annoying thing that annoys me the most at the moment is overconsumption, the stuff we have, the stuff we don't need."

* "We need to join forces and what the skills we already have."

* "We need to not get stuck in our own philosophical group community. We need to get the story out."

Chapters00:00

Introduction and Background

02:23

Getting to Know Fleur's Journey as a Designer

08:21

The Role of Marketing and Design in Creating Positive Change

30:47

The Rebranding Project and Vision

38:47

The Most Rewarding Part of the Project

42:54

The Hope for the New Brand Identity

What to expect

Tune into the first episode of the Regenerative Marketing Podcast! Our host Moh Al-Haifi sits down with Minou Schillings, a key initiator of the regenerative marketing movement. This episode takes you inside Minou's personal journey and her role in shaping a marketing future that’s good for both people and the planet.

In this debut episode, Moh Al-Haifi talks with Minou Schillings about her path to co-founding the regenerative marketing movement. Broadcasting from Portugal, Minou walks us through her roots in the Netherlands, her academic pursuits in food innovation and marketing, and the life experiences that steered her towards a new way of thinking about marketing.

Minou discusses her initial, somewhat accidental entry into marketing, driven by youthful whims rather than a clear career goal. She shares how early professional challenges, particularly projects promoting unhealthy consumer habits, sparked a deep reevaluation of her role in marketing. These turning points led Minou to advocate for a shift away from profit-driven marketing to strategies that enhance community and environmental health.

Throughout the episode, Minou emphasizes the need to overhaul traditional marketing practices that exploit individual insecurities for profit. She introduces the concept of regenerative marketing, which aims to rejuvenate both our environment and societal structures through responsible and mindful marketing practices.

Using a simple metaphor, Moh and Minou explain regeneration: Imagine removing concrete tiles that stifle the earth's ability to thrive, allowing life to flourish once more. This vision for marketing calls for a fundamental change in how we promote and sell, shifting the focus from consumption to contribution.

The conversation concludes with Minou urging marketers to use their storytelling prowess not just to sell products but to foster genuine, positive change in the world.Quotes

Minou insightfully notes:

"It’s time to slow down because we might need a complete turnaround in our approach."

She further encourages collective action:

"If we come together with this realization, we can start making significant changes quickly, even as we think things through carefully."

This episode invites listeners into a heartfelt discussion on transforming marketing into a force for good, led by one of the movement’s pioneers.Connect with the contributors

Connect with Minou:LinkedIn - https://www.linkedin.com/in/minouschillings/Email - minou@thegreensprint.com Connect with Mon:LinkedIn - https://www.linkedin.com/in/mohalhaifi/Email - moh@zebragrowth.com