Explore every episode of the podcast The Recognized Authority
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Season 2 Finale: Adapting to AI Revolution | 10 Jun 2024 | 00:22:57 | |
Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss
Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore. 👉 Find The AI-Powered Business Leader here at AIPowered.biz Key Insights: - AI presents an urgent priority that businesses and thought leaders must address - AI increases productivity but could compromise credibility if misused - Thought leaders need "AI literacy" to responsibly understand and apply the technology - AI has profound implications across business processes, privacy, IP, society Strategies: - Continuously evaluate and adopt new AI capabilities as the space rapidly evolves - Establish ethical AI usage policies, including vetting training data sources - Run AI models locally to avoid feeding private client data into cloud services - Use AI as a supportive tool, not to fully automate authorship Quotes: "AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31) "We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49) "We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53) 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com | |||
| Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader | 03 Jun 2024 | 00:56:44 | |
Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts. In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content. You'll learn:
Key Insights:
Strategies:
Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com | |||
| The Marketing Secret You've Been Missing | 01 Apr 2024 | 00:03:22 | |
I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy. Why is it a secret? Because niching down to a single vertical scares the crap out of people. There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.) And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile. What's my call to action? Simple: don't just take my word for it: Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast. Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize. Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization. Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor. In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community. Thank you for attending my TED rant. | |||
| How to Grow a Newsletter with Dylan Redekop | 27 Jun 2022 | 00:53:51 | |
If you've done any research on marketing your consulting business, you'll almost certainly have come across the advice to start an email newsletter or list. It's a relationship with your audience that you own directly, without the interposition of a third party platform. You'll often hear the phrase "don't build on rented ground" in relation to social platforms, and email is an answer to that. The mantra for many marketers is "build a list!" In this episode, Dylan Redekop and Alastair McDermott discuss how to grow an email newsletter, the different types of incentives we can offer subscribers to join the list, and why giving away value for free is crucial. They also discuss how to create a nurture sequence to welcome and prep new subscribers, how to use email courses, quizzes & challenges to increase signups, and why the welcome email is so important. “When people sign up to our newsletters it's important for us to keep in mind that the inbox is a very personal space, and so when we are invited there we need to be really considerate of that. We need to make sure that we're sending something that is worth sending and they will get value in receiving.” – Dylan Redekop on The Recognized Authority podcast “When something like Elon Musk buying Twitter happens, it'd make me a little bit nervous if that was my only source of engaging with my audience. But since I have grown an email list, I've taken those people and I've brought them into my own ecosystem where I can communicate with them, regardless of the platform I'm using.” -- Dylan Redekop on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/how-to-grow-a-newsletter/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Performing at the Highest Level with Joe Jacobi | 20 Jun 2022 | 00:57:38 | |
In this episode, I speak with Olympic gold medalist Joe Jacobi about performance in sport and business. This conversation takes a slightly different road from other episodes, as we talk about the relationship between success and identity, why energy is crucial for performance & capacity, and the importance of connecting with nature. We also go a little tactical, discussing how to why course correction is crucial to performance, and how a coaching intervention won an Olympic gold medal. “I've been on a start line of the Olympic Games where I've seen athletes who were so confident they believed in what they were doing, and they didn't have a good race. I've also seen athletes lacking confidence that went on to win a medal.” – Joe Jacobi on The Recognized Authority podcast “If I told you a course correction would actually get you a gold medal at the Olympic Games, most people would say "You're crazy, that doesn't make sense! That's not the story of LeBron James or Kobe Bryant or Michael Jordan - just gritty and resilient and being better and stronger. That's not how sport works." I'm here to tell you it can work like that.” -- Joe Jacobi on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/performing-at-the-highest-level/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Building Authority with Podcasting with Megan Dougherty | 13 Jun 2022 | 00:53:23 | |
Creating and publishing content is a cornerstone of the authority building process. Audio podcasts are one of the options we have to do just that, and there are many choices we can make around podcasting that will impact on how much it helps us build authority. In this episode, Megan Dougherty and Alastair McDermott discuss how to plan your podcast strategically in order to build your authority, how you can use podcasts for research, and how guesting on other people's podcasts fits into your authority building mix. They also discuss why starting your podcast with a short run initial season is a good idea, the dynamics of conversational interviews, and how to grow your podcast audience. “I think the networking and that relationship cultivation element of podcasting can't be overstated. "Hey, will you be on my podcast?" is this really natural opener to a relationship and you get so many touch points in the process to make a good impression, and so many reasons in the future to follow up again.” -- Megan Dougherty on The Recognized Authority podcast “According to the data, yes, your podcast should be on YouTube. A shocking number of people listen to podcasts on YouTube, they just put the videos on plays in the background, they listen to it while they're going about their day.” -- Megan Dougherty on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/building-authority-with-podcasting/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Stress-free Consulting Proposals with Reuben Schwartz | 06 Jun 2022 | 00:52:58 | |
Proposals are an essential part of winning business, but writing a consulting proposal is often a hugely time-consuming and frustrating process. In this episode, Reuben Swartz and Alastair McDermott discuss how to create a stress-free consulting proposal, what elements are essential in the proposal document, and why presenting the proposal is such an important part of the sales process. They also discuss how you should think about proposals (and why proposals are not brochures), how to use options and pricing curves, and where you can find proposal templates and resources. “If you do the proposal right it doesn't feel like a necessary evil, which is what it used to feel like to me. It's kind of fun, almost like getting warmed up for the game. It's not something that you have to loath or be stressed out about.” -- Reuben Swartz on The Recognized Authority podcast “When I started out, I was excited but also terrified and stressed out about how I supposed to write the proposal. I've subsequently learned that it happens to a lot of people, because I don't think we equip folks with the right way of thinking about proposals, and it turns it into this unnecessarily stressful event.” -- Reuben Swartz on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/stress-free-consulting-proposals/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Write a Book in 30 Days with Steve Gordon | 30 May 2022 | 00:48:32 | |
Books have long been associated with authority and thought leadership. "He wrote the book on it", "She wrote the book on it" - that's how we describe a true expert in a field. "Consultant, author and speaker" is the byline for many thought leaders, and even the word "author" is the major part of authority. But writing a good, valuable, and useful book is a difficult, time-consuming process. Or is it? In this episode, Steve Gordon and Alastair McDermott discuss why a book is the gold standard of authority building, why outlines are so crucial, and how to write your book in 30 days. They also discuss the mistakes most authors make when writing, how to use a book as a referral tool, and how a podcast can help create strategic relationships. “I had to write several more books to figure out what I was doing that allowed me to write them so fast. We started refining that process, and now our clients are getting them done in about 90 days. That's about 30 days of dedicated writing, 30 days of getting it ready to publish and publishing it, and 30 days of promotion and launch.” -- Steve Gordon on The Recognized Authority podcast “As an expert who does really complicated and intangible things for your clients, a book is a great way to let them sample ahead of time. They experience what it would be like to work with you, because they're interacting with your thinking.” -- Steve Gordon on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/write-a-book-in-30-days/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Bonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard | 27 May 2022 | 01:03:57 | |
Bonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard To celebrate reaching 70 episodes, I have a special bonus episode for you! I was recently on Tamara Howard's podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization. Tamara is a super interviewer, and she has graciously allowed me to "re-pod" that interview, so here is the episode in full! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode and links to Tamara's podcast, website and social profiles in the show notes here: 👉👉 https://therecognizedauthority.com/bonus-becoming-a-recognized-authority 👈👈 ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Be a Key Person of Influence with Chris Do | 23 May 2022 | 00:49:56 | |
A key person of influence is someone who is able to separate themselves from the market, to command the lion's share of attention, and is able to charge a price premium. They are one of the few names mentioned whenever it's connected to a particular subject. In this episode, Chris Do and Alastair McDermott discuss how you can become a key person of influence, why sharing the "secret sauce" is so important, and why it's better not to have a viral hit too early. They also discuss how to create a hundred-day content strategy, the two types of YouTube channel you can create, and why you should specialize externally but generalize internally. “Is there a benefit to sharing your work? If we don't share, if we don't write, if we don't produce content, how else will people discover you?” -- Chris Do on The Recognized Authority podcast “When you have a viral hit and you've barely started to make content, you're still finding your voice. And a lot of people are showing up to see you still in that learning phase. To me, it's better that you practice in relative anonymity. It'll give you more confidence, you'll find your voice, and you'll find the thing that you want to do.” -- Chris Do on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/be-a-key-person-of-influence/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Sell Expertise, Not Your Hands with Kevin C. Whelan | 16 May 2022 | 00:50:32 | |
We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands". In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business. They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model. “Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast “Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Specialization Case Study with ReeJade Richmond | 11 May 2022 | 00:17:05 | |
Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down her consulting business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus. A massive thank you to ReeJade for allowing me to record our Zoom conversation, and giving permission to publish it. If you are interested in niching down and specializing your business, reach out and connect, I'm happy to get on a call with no obligations and let's see if I can be of help! We're also starting a mastermind group in the next few weeks, so if you'd like to get some peer support and feedback on your journey, you can learn more about that here: https://therecognizedauthority.com/group 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/specialization-case-study-reejade 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Creating Your Content Marketing Strategy with Heather Chavin | 09 May 2022 | 00:52:49 | |
As independent consultants, our approach to publishing content is often haphazard and inconsistent: the topic depending on what issues are top of mind, and the schedule based on our client workload. One way to ameliorate that is to create a content marketing plan: some guiderails to help us stay on track. In this episode,Heather Chavin and Alastair McDermott discuss what a content marketing strategy looks like for an independent consultant, how thinking of it as a funnel can be useful for content ideation, and why time management is key to successful content production. They also discuss how to dig deeper into your client's problem and symptoms to create content ideas, how to analyse what's working in your content strategy, and why being number 1 is so important. “The ability to craft the time to stop and reflect, and move into problem solving mode or move into development mode is really important. Otherwise, just expect more of the same. Tomorrow will be just like today.” -- Heather Chavin on The Recognized Authority podcast “We're willing to pay more for number one. We're willing to trust number one more because other people have told us number one is number one, right? Social proof is built into it. If you want to cut through the noise, you need to be number one for the person who's looking for you.” -- Heather Chavin on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/creating-your-content-marketing-strategy 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Thought Leadership Beyond the Book | 25 Mar 2024 | 00:50:06 | |
Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility? In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise. They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work. Key Insights
Check out Alastair's new show The AI-Powered Thought Leader 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com | |||
| Building Your Podcast Funnel with Jonathan Baillie Strong | 02 May 2022 | 00:49:09 | |
Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start? In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for your business. They also discuss podcast guesting, how to ensure hosts actually consider your guest pitch, and how to use video to promote podcasts. “If you don't catch people's attention immediately with video, people tend to drop off. The same thing doesn't really apply to podcasting. When people listen to podcast episodes, they tend to listen to them all the way through.” -- Jonathan Baillie Strong on The Recognized Authority podcast “Podcasting lends itself well to B2B, because a lot of B2B products and services are complex to understand, and have a lot of nuance to them.” -- Jonathan Baillie Strong on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/building-your-podcast-funnel/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Make More Time for Your Consulting Business with Faheem Moosa | 25 Apr 2022 | 00:52:50 | |
If you're a consultant who wants to build authority, you need to do that through content creation. That involves writing and speaking. Publishing words, videos, or podcasts. Every consultant who walks this path hits the same problem: lack of time. How do you find the time to deliver high pressure client projects, create content, and build a pipeline? In this episode, Faheem Moosa and Alastair McDermott discuss how consultants can build a sales pipeline while you're also working on projects, understanding where your time goes, your productivity and priority management. They also discuss how to make and deliver a Big Promise to your clients, how to partner with them rather than be a service provider, and how to start thinking like a business owner. “The biggest mistake consultants make is not learning sales and marketing. The world changes, industries change, politics change, technologies change. Your business has to respond, and that requires sharp marketing & sales.” -- Faheem Moosa on The Recognized Authority podcast “It's totally up to you if you want to do everything yourself. But if you have a goal of growing your business, and you feel that it's going to take 80 hours a week to do that, then it's prudent to hire somebody to take care of the lower yielding tasks.” -- Faheem Moosa on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/make-more-time-for-your-consulting-business 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Building Your Audience with Dan Sanchez | 18 Apr 2022 | 00:48:47 | |
Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves. Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all. In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel. They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time. “Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast “Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/building-your-audience/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Confessions of a Million Dollar Consultant with Alan Weiss | 15 Apr 2022 | 00:50:05 | |
Growing a consulting business to seven figures seems an impossible goal for many independent consultants, but it is possible, and my guest today is the Million Dollar Consultant himself, Dr. Alan Weiss. Alan is a polarizing character, probably the most polarizing figure in the consulting industry. During this conversation I ask him about his provocative and contrarian style, and he explains his perspective and why he likes to poke people. At the same time, even those who aren't fans of that style have to acknowledge the huge contributions he has made to the industry through his publishing. His contributions to the body of knowledge are remarkable. In this episode, Alan Weiss and Alastair McDermott discuss building authority through publishing, why to choose a contrarian position, and how to grow a consulting business. They also discuss how to reframe a conversation with clients, why confidence is essential to success in consulting, and the importance of long-term relationships. “I poke people, because people need to be poked! If you're on a plateau, that plateau erodes: the only way to be successful is to continue to grow. The secret to continued growth is innovation.” -- Alan Weiss “How do I differentiate myself? I'm going to disagree with common practice. The readers hated it, wrote letters to the editor. I was so naive, I called to apologize. He said to me: they read it. That was an eye opener.” -- Alan Weiss “There is something worse than no business. It's called bad business. Not all clients are good clients. There are some clients you just don't want to take on. And there are clients you have taken on that you need to fire.” -- Alan Weiss “You have to walk into a client's office as a peer. They might have a larger office, they might have a $3 million or $30 million budget, they might have 1000 people working for them. But you are the expert.” -- Alan Weiss 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/million-dollar-consultant 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| The Compound Effect of Content with A. Lee Judge | 11 Apr 2022 | 00:39:31 | |
Everyone is talking about how we should create more content. Write more blog posts, write more LinkedIn articles, start a podcast, do more video on social. But when we actually start creating this content it seems to be hugely time consuming for very little return on our efforts. In this episode, A. Lee Judge and Alastair McDermott discuss the compound effect of creating content over time, and creating a body of work that builds your authority and personal brand. They also discuss why and how you should capture your content in a way that you're comfortable with, how to get more from your content, and how to automate in a personal way. “Content is a way to be ever present. Create good content and schedule it to go out over time. Then even while you're sleeping, you're meeting with clients. Your content's out there working when you're not.” -- A. Lee Judge “You're competing with people who are not afraid to use a camera, they're not afraid to publish what they think. That's what you're competing with and it's your choice. You can choose not to compete, but the fact is that your competitors are out there and they're being seen.” -- A. Lee Judge 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/compound-effect-of-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| You Don't Need to Be Unique to Stand Out with Belinda Weaver | 04 Apr 2022 | 00:42:34 | |
"Embrace what makes you different" "Stand out from the crowd" "Have a distinct point of view" "Find your 'Blue Ocean'" Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?" In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client. They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust. “When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver “If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| Earning and Holding Attention with Ian Brodie | 28 Mar 2022 | 00:54:09 | |
Attention is a currency, something we all spend on those who entertain us, and those who help solve our problems. In a cluttered, noise-filled world, getting your ideal client's attention focused on your content is difficult, creating content that will hold their attention even more so. In this episode, Ian Brodie and Alastair McDermott discuss how you can earn the attention of your ideal buyers, and how to incorporate humour in a way that is congruent with your personality and style. They also discuss what makes an effective lead magnet, how to inspire curiosity, and how fun is just another form of value. “I think we get into problems when we think in theory. Don't do it in abstract, think about your actual clients. If there might be some things you could do that would damage your credibility with a real client, don't do those. But put it into real context.” -- Ian Brodie “You need "long attention" if you're thinking about becoming an authority. People specifically paying attention to you and what you're saying, because that's going to increase your perceived expertise, build a relationship with them, they'll see you as the kind of expert they want to work with. ” -- Ian Brodie 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/earning-and-holding-attention/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Don't Overthink Your Content with Teodora Pirciu | 21 Mar 2022 | 00:47:47 | |
We know that creating and publishing content is a key part of building your authority - you've heard it from many guests on this podcast. But yet it's still difficult to find the time to create that content. And even after we create it, we still need to deal with our perfectionism and other fears that hold us back from hitting the publish button. In this episode, Teodora Ema Pirciu and Alastair McDermott discuss the difficulties in creating good content, why we shouldn't fear repeating ourselves, and how to avoid overthinking it all. They also discuss tailoring the different types of content for each social network, what keeps people from repurposing content, and where to find great content for your LinkedIn posts. “Many people are overthinking it. Every piece of text, every video, every tweet, and every LinkedIn post that you write is content, it's not like you have to create something fancy to start producing content. You're already producing content.” -- Teodora Ema Pirciu “What keeps people from repurposing content is that we rush to produce more and more new content. We think "it doesn't make sense to repeat myself", but people need to hear the same thing more than once.” -- Teodora Ema Pirciu 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/dont-overthink-your-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Bland Content and Burnout with Craig Burgess | 17 Mar 2022 | 01:02:36 | |
Special bonus episode: Bland Content and Burnout with Craig Burgess This is a special bonus episode of the podcast, and it’s very different from our usual interview episodes. It’s a behind the scenes look at an impromptu conversation between Craig Burgess and I. This is the first time I ever spoke to Craig and I thought our conversation was really interesting, and might be useful for someone out there to listen in. When we started chatting we had no intention of publishing this publicly, but as you'll hear in the recording I ask Craig for his permission to share it at the end because I thought it was might be of value to you. The intention of the call was to talk about content creation and burnout, and we hit record about 5 minutes into the conversation as just as Craig explains to me what he wants to ask me about. It's not amazing quality because we recorded our call on Zoom rather than the recording studio that I normally use, because it was originally intended for broadcast. It’s a longer episode at just over an hour, and if you prefer the interview format episodes, feel free to skip this one. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉https://therecognizedauthority.com/bland-content-and-burnout/👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Build Your Personal Brand with Mark Schaefer | 14 Mar 2022 | 00:42:45 | |
Building a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way. In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way. They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures of success. “Don't be confused, don't be overwhelmed. Just get focused, pick one thing. Don't be afraid. Don't be overwhelmed by the competition. What's going to bring you joy? What's going to ignite you, when you create this content? That's the minimum standards for your content.” -- Mark Schaefer “Increasingly, the company brand is the personal brand. That's what people want to know: "Who is this person? What do they stand for? How do they treat their people?"” -- Mark Schaefer “Be aware of qualitative measures of success: someone asking you a question, an invitation to be on a podcast, people sharing your content more often, commenting, leaving reviews. That's a signal that it's working. You're becoming known.” -- Mark Schaefer 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/build-your-personal-brand/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| The Future of Thought Leadership | 18 Mar 2024 | 00:11:09 | |
How does an aspiring thought leader stay authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch? In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation. Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice. Topics include:
Will AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence? Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com | |||
| How to Create Your Product Ladder with Chris Lema | 07 Mar 2022 | 00:45:11 | |
As consultants, we often think about having a single core offer - usually a high ticket offering. But it's not always a good fit for a lot of our potential clients, and there are some clients who are willing to pay more to get more. So how should we approach creating a product or services ladder? In this episode, Chris Lema and Alastair McDermott discuss how to think about product ladders, including the three key offers you can include in your ladder. They also discuss how content marketing is about telling a story, how to use frameworks to tell that story, and how Chris got it wrong about mattresses! “Different people need different products, even when they're all saying "I need a hotel" or "I need a car". As service practitioners, who have high ticket offers, we act like everybody is the same. Do you have a "more for more" offer for people who want more? Do you have a "less for less" offer? You deliver less, they pay less.” -- Chris Lema “All content marketing is about helping someone progress from A to B. But in order to get them over the hump of inactivity, to willing to do something, you have to tell them a story.” -- Chris Lema 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/create-your-product-ladder/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| Making Video Marketing Easier with Nina Froriep | 28 Feb 2022 | 00:49:55 | |
Video is the medium of choice for many, and the social platforms encourage and even incentivize us to upload videos directly. But so many consultants and experts are reticent to use video for marketing. Video seems complex, expensive and time consuming to produce, and requires "a particular set of skills"... or does it? In this episode, Nina Froriep and Alastair McDermott discuss how to make video marketing easier, including practical steps you can take to look better on camera, reduce filming time and have less editing work afterwards. They also discuss the importance of framing, why to use a series of short "tips" videos, and what equipment you really need to make great videos. “People are making video a lot more complicated than it needs to be. I want you to focus on your marketing strategy. The video part is a mechanical thing like writing an email, it should be just as easy to create a video.” -- Nina Froriep “I love the month-long challenges because by the third week whatever isn't working with your workflows or the way you're creating the videos is going to fall apart. And so you're forced to address all the things that you aren't addressing.” -- Nina Froriep 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/making-video-marketing-easier/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Developing a Unique Point of View with Tom Critchlow | 21 Feb 2022 | 00:49:38 | |
As experts, we hear the advice that we should have a distinct - maybe even unique - point of view that comes through in our work, when we speak, and when we write. But what does it mean to have a point of view? Do you need to sound like Alan Weiss or Gary Vee when you write? In this episode, Tom Critchlow and Alastair McDermott discuss how to develop your unique point of view as an expert, and how to implement it in practice. They also discuss publishing, both in terms of books, the value of blogging, and the value of writing with a single reader in mind. Tom tells the story of how he made several course-corrections or pivots over the lifetime of his consulting business. “Sometimes developing a point of view isn't as much developing a new point of view, as much as recognizing which bits of your current opinions are distinctive or interesting or resonate with people.” -- Tom Critchlow “Writing has been the tool with which I've refined and crafted a point of view on all kinds of things.” -- Tom Critchlow 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/developing-a-unique-point-of-view/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| How To Build A Strategic Narrative with Guillaume Wiatr | 14 Feb 2022 | 00:47:15 | |
Storytelling has been the topic du jour in marketing over the past couple of years. We all know we should use stories more in business, but what does that actually mean from a practical standpoint? In this episode, Guillaume Wiatr and Alastair McDermott discuss a practical approach to using stories in business, the seven elements of a strategic narrative, and how to develop your origin story. They also discuss the four different strategic narratives that can be used in your business, as well as further resources that can help you implement stories in a practical way. “Most people think storytelling & narratives are about communication and marketing - and that's true. But it's also a very narrow understanding: a narrative runs your whole business. If you're a solo entrepreneur, the narrative that you tell yourself about why you're doing this job is extremely important.” -- Guillaume Wiatr “The CEOs & founders are faced with the challenge of changing people's buying behavior. You can't just do that by just telling a bunch of stories. You have to frame your buyer's reality into a new narrative.” -- Guillaume Wiatr 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/build-a-strategic-narrative/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| The New Publishing World with Melissa G. Wilson | 07 Feb 2022 | 00:48:42 | |
Book publishing has changed dramatically over the past couple of decades. Traditional publishing no longer has a monopoly on distribution, and authors can thrive independently. Hybrid publishing models are springing up. What does it all mean for experts who write a book? In this episode, Melissa G. Wilson and Alastair McDermott discuss the new world of publishing, what's different about thought leadership books, how a series of books can be trademarked, and how to use books to build an audience. They also discuss the importance of book covers, how to use Amazon to research ideas, and the reason why you should study fiction when writing nonfiction.
“The worst advice is write a book and then go to somebody for help. It would be like going into a hoarder's home, they take everything outside, then they say "this is all the throwaways", it's painful. So the most important thing is to spend time outlining.” -- Melissa G. Wilson 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/the-new-publishing-world/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How Content Can Save Your Business with Marcus Sheridan | 31 Jan 2022 | 00:50:37 | |
Writing articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why. In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to adapt to this new reality. They also discuss how to become a better leader by asking questions, how to sound more authoritative, and why you should publish pricing information on your website. “I realized that if I focused on the questions that nobody else wants to answer I can actually get gains really fast.” -- Marcus Sheridan “I started seeing the patterns, I started to recognize the types of content that do better than others, and I continued to focus in on those.” -- Marcus Sheridan “I was going to go out of business, so I don't have time to sit there and say "I don't have time". So instead of watching Game of Thrones, what did I do? I sat there and pecked away at the keys every night, I slept six hours instead of eight hours.” -- Marcus Sheridan 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/content-can-save-your-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Running a Consulting Business with Molly Angel | 24 Jan 2022 | 00:48:00 | |
The business of independent consulting can be challenging, no more so than for a change management consultant in the healthcare industry in the midst of a pandemic! In this episode, Molly Angel and Alastair McDermott discuss what it's like to run consulting projects in challenging times. Molly shares why she hired a business coach for her business despite having an MBA herself, some big mistakes she's made, and why it's important to loosen your grip on the reins in some circumstances. They also discuss podcasting for consultants, and how to create an abundance of content ideas for your writing. “I am very blessed to have a creative group around me who are my sounding board, a writers room that I can ping things off of. We'll have an hour-long call, where we'll throw out lots of different topics and we just kind of riff from there. And every single week we do this, it's a wealth of content.” -- Molly Angel “People would say "You've got an MBA, why do you need a business coach?" I ask "Do you think I can truly be objective about myself? I don't think so." I credit my business coach with being the person who got me fixed in the right direction first, which was "figure out the money".” -- Molly Angel 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/running-a-consulting-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Research and The Journey to Authority | 17 Jan 2022 | 00:12:10 | |
Last week, David C. Baker talked about the importance of research. In this week's solo episode, Alastair McDermott speaks about how research fits in with the Journey to Authority, and explains the Authority Maturity Model. If you are interested in growing your expert business and becoming an authority, this is for you. On Thursday Alastair will be running a live webinar for consultants and experts on the topics covered in this episode, learn more at https://therecognizedauthority.com/webinar 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/the-journey-to-authority 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| The Business of Consulting with David C. Baker | 10 Jan 2022 | 00:36:53 | |
Running a consulting business can be exhausting. How can we make consulting easier to sell, easier to price, and easier to predict? In this episode, David C. Baker and Alastair McDermott discuss the business of consulting, including why research is crucial in positioning and standing out from your competitors, how to deal with the fears of niching down, and how to expand your services in a tightly specialized business. They also discuss how to create a marketing plan for a consulting business, why we are always "leaving money on the table", and what keeps David on his toes in business! “Research is a huge part of differentiation. Doing proprietary research and making that available to your clients is the only thing I know of that cannot be replicated easily.” -- David C. Baker “What drives most consultants forward is that they're terrified of no longer learning something every day. Take that urge and keep looking at the same things a little bit differently, try to notice even deeper patterns.” -- David C. Baker “Part of the definition of good positioning is that you have an identifiable, reachable target. If you're struggling with that, then you need to revisit your positioning.” -- David C. Baker ➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/ ➡️ Learn more about the webinars: https://therecognizedauthority.com/webinars 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/the-business-of-consulting/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Using Case Studies to Build Trust with Kate the Case Study Copywriter | 03 Jan 2022 | 00:44:04 | |
Selling consulting services is often selling the invisible and intangible. How can we better demonstrate the value of our services to prospective clients? In this episode, Kate The Case Study Copywriter and Alastair McDermott discuss how case studies can help convert your prospective buyers. They can learn how you have helped businesses like theirs to achieve measurable results, and help you differentiate yourself from your competitors. They also discuss how Kate niched down her consulting business, and how she changed her target market after choosing the wrong option at first. “Do not be afraid to niche down. The fear is "if I niche down, I'm going to lose all these clients", but the reality is when you niche down you gain more entry into the market than you ever could have before.” -- Kate The Case Study Copywriter 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/using-case-studies-to-build-trust/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| Crafting a Blueprint to Showcase Your Expertise | 11 Mar 2024 | 00:34:28 | |
Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise. Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission. Together, they explore:
Whether you're a consultant, coach, or professional service provider, this episode offers invaluable insights to help you break free from obscurity, attract better clients, and ultimately, achieve the recognition you deserve. Tune in now and discover how to position yourself as the go-to authority in your field. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com | |||
| Accelerating Revenue Growth with Killer Positioning with Emily Omier | 27 Dec 2021 | 00:49:53 | |
How do you give yourself the maximum chance of winning your ideal clients? What are the characteristics of clients that you are uniquely able to help? How do you know if your messaging is right? In this episode, Emily Omier and Alastair McDermott discuss the differences between strategy, positioning and messaging, how to get more referrals, and how to make it easier for your clients to make a purchasing decision. They also discuss being authentic, contrarian and developing a point of view. “If you can't say what your product is in under eight words, you have a positioning problem.” -- Emily Omier 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/accelerating-revenue-growth/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Marketing is for Morons - and What You Should Do Instead with Michael F. Schein | 20 Dec 2021 | 00:52:24 | |
For consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative? In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities". They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a healthy breakfast! “I went out and I learned everything there was to know about SEO and funnels and the latest social media tools, and it didn't help me much at all. What I realized is that people have things in the reverse order: marketing should be anything that gets you up to bat to make sales.” -- Michael F. Schein 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/marketing-is-for-morons/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Why Positioning Is Crucial to Your Business with Shannyn Lee | 13 Dec 2021 | 00:43:04 | |
As a consultant, it can often be difficult to be seen as meaningfully different from your competitors. Every consulting firm has - or claims to have! - smart people, great methodologies and tools, and every website talks about how they can solve complex business problems in a variety of industries. So how can you stand out from the competition? In this episode, Shannyn Lee and Alastair McDermott discuss why positioning is crucial to your consulting business, why people fear positioning, and how your perspective and ideology helps differentiate you from your direct competitors. They also discuss how experimentation can help you find what energizes you, the different business models for consulting firms, and why they are happy to be a training organization! “Positioning is fundamental business strategy, it affects everything that happens in the day to day of your organization. When you're well positioned, you're very clear about every move that you choose to make, or anything you choose to walk away from, and there are lots of benefits that happen as a result.” -- Shannyn Lee 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/why-positioning-is-crucial/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| The Journey to Authority - Alastair McDermott and Philip Morgan | 06 Dec 2021 | 00:46:51 | |
In this episode reposted from Philip Morgan's The Self-Made Expert Podcast, Alastair and Philip discuss what the journey to authority looks like, why you should cultivate expertise, and how publishing develops your thinking. They also discuss when authority matters, how you know if you have authority, and the importance of specialization in building authority. ➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/ 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/journey-to-authority/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Using LinkedIn for Lead Generation with Louise Brogan | 29 Nov 2021 | 00:44:57 | |
LinkedIn can be a fantastic source of leads for consultants, but there's a lot of noise on the platform, especially since the start of the pandemic. In this episode, Louise Brogan and Alastair McDermott discuss how to do lead generation on LinkedIn without spamming people or burning yourself out. They also discuss Louise's specialization journey and how she niched down to just LinkedIn. “That is where you get business on LinkedIn - you don't get it out on the newsfeed, you get it in the messaging inbox.” -- Louise Brogan “Stop thinking of LinkedIn as a lead making machine, and start thinking of it as a place where you go to build a valuable network of contacts.” -- Louise Brogan 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/using-linkedin-for-lead-generation/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| Choosing the Right Business Model for You with Chris Williams | 22 Nov 2021 | 00:47:47 | |
When we first start our consulting business, very often we come in with a specific idea of how it's going to look, what our services are going to be, and how we're going to sell them. But the great advantage of being independent is the ability to change the rules, to choose a business model that suits us as an individual. In this episode, Chris Williams and Alastair McDermott discuss the different business models that an independent consultant can choose, from high-ticket strategy projects, to coaching to group offerings, implementation projects and even hybrid options. They also discuss how to have more fun and make more money in business! And of course, they talk about the importance of specialization! “Folks, if you've not already figured it out by now: market specialization, niching down, picking out your avatar, your customer profile -- whatever you want to call it -- is so important.” -- Chris Williams “You've got to own your expertise and believe it first, that's where that's where it all starts. And then all of a sudden you can get a vision for where it can go.” -- Chris Williams 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/choosing-the-right-business-model/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Grow Your Consulting Business - Alastair McDermott and Alisa Meredith | 15 Nov 2021 | 00:54:36 | |
There are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later. Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business. This is our conversation, which covers topics from referrals and positioning, to pricing and product ladders. My thanks to Alisa for having me on her show, and allowing me to use it as a podcast episode here! “In terms of the number of clients that I need, I'm standing under the Niagara Falls with a small glass I need to fill up. If there's somebody next to me filling their glass, it's not going to hurt me.” -- Alastair McDermott “If you're starting a consulting business, try to build up a nest egg of cash first. That gives you the power to say no to bad projects. You've got to get yourself into the situation where you can say no to poor fit projects as quickly as possible.” -- Alastair McDermott 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/grow-your-consulting-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Position, Monetize & Sell Your Expertise with Rochelle Moulton | 08 Nov 2021 | 00:58:18 | |
The path to authority is a route to creating leverage and value beyond simply billing for your time. Authority allows you to work with clients who energize and inspire you, it allows you to stop pitching and instead have sales conversations with pre-sold clients and buyers. In this episode, Rochelle Moulton and Alastair McDermott discuss Rochelle's new book "The Authority Code" where she outlines how to position, monetize and sell your expertise. They discussed the importance of having a vision in finding your niche, building your authority and knowing your audience or customers. “The limit to your price is the value that you create for your clients.” -- Rochelle Moulton “You have to embrace your vision, not just for your authority, but for your business. Vision is where you get to be selfish, you get to say "this is what I want to do out in the world.”" -- Rochelle Moulton 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/position-monetize-and-sell-your-expertise/ 👈👈 ------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Charge More by Niching Down with Geraldine Carter | 01 Nov 2021 | 00:43:09 | |
There is a direct connection between niching down and earning more money. In this episode, Geraldine Carter and Alastair McDermott discuss positioning and specialization. Geraldine outlines the direct connection between your specialized positioning and your ability to command higher fees. They also discuss pricing new service lines, and how consultants tend to undercharge significantly. “Underpricing is by far the number one pitfall when creating packaged services. When I work with my clients, and they tell me what they're going to charge for a certain thing, it's typically under by half, sometimes three times.” -- Geraldine Carter “The more focused your position is in the marketplace, the easier it becomes for you to understand how to add value to your clients' businesses. You deeply understand where they get stuck, you start to see the patterns. You provide more valuable solutions faster, so your value goes up. And when your value goes up, your prices can immediately follow.” -- Geraldine Carter 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/charge-more-by-niching-down/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| How to Increase Your Reach with Podcasting with Joe Casabona | 25 Oct 2021 | 00:50:15 | |
Podcasts are rapidly growing in popularity in the B2C and B2B worlds with Joe Rogan and Spotify leading the drive. There's a lot of advice about podcasting available online, but much of it is missing an important nuance that applies to experts and consultants who are on the path to authority. In this episode, Joe Casabona and Alastair McDermott discuss the realities of starting a successful podcast, pitfalls you need to avoid, and how to demonstrate your expertise to your audience. They also discuss how much production and editing is needed to meet the quality bar, and how to pitch yourself to podcasts as a potential guest. “Your goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they're doing something else, but they're mostly listening to you. And so it's an easy way to establish that trust.” -- Joe Casabona 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/increase-your-reach-with-podcasting 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West | 04 Mar 2024 | 00:48:53 | |
Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention. Learn simple but powerful ways to uncover your prospect's real pains and needs, along with easy tips for creating value without asking for the sale. Discover how to become "objection proof" by focusing everything you say on improving your client's life.
If you feel salesy and struggle to connect with prospects, this episode will transform your approach. Tune in now to turn more prospects into delighted clients! | |||
| How to Write a Successful Book with Anne Janzer | 18 Oct 2021 | 00:49:52 | |
Most consultants have been told "you should write a book" at some point. But easy as that is to say, where do you start? In this episode, Anne Janzer and Alastair McDermott discuss how to start writing your book, why writer's block isn't quite what people think it is, and how to think about success in relation to your book. They also discuss how not to screw up your business emails, and why sharing failure is a generous act. “Writing is a physical manifestation of deep thought, it's a chance to really dive down and think deeply. It gives you something that you're engaged with while you're thinking.” -- Anne Janzer 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/write-a-successful-book/👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||
| How Quality Audio Makes You Sound Smarter with Norbert Schwarz | 11 Oct 2021 | 00:45:00 | |
As authorities and experts in our specialist areas, we want our prospective clients to see us as competent, intelligent experts. But many of us are self-sabotaging and creating the perception of being less competent, less intelligent, having less expertise. In this episode, Norbert Schwarz and Alastair McDermott discuss how audio and video quality exerts a disportionate influence on the perception of the speaker and data being presented. Bonus: get your free guide to looking and sounding better on Zoom and webinars. Download for free at therecognizedauthority.com/thatsoundsgood “What we found was very straightforward: if your audio sounds better you seem to be smarter, you seem to be more likable, you seem to be a better scientist, and even your research seems more important.” -- Norbert Schwarz 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/quality-audio-makes-you-sound-smarter 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: | |||
| How to Be Heard in a World of Noise with Carmel Finnan | 04 Oct 2021 | 00:51:35 | |
The world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us. In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand. They also discuss how listening can play a major part in breaking through the noise. “When we feel heard - when we as human beings feel another person has truly witnessed what we have said and taken it in - we will give that person our attention.” -- Carmel Finnan “Make it personal. The whole point of storytelling is to personalise our communication, to start talking to each other as human to human.” -- Carmel Finnan “You're just a human being connecting with another human being. Use that as your guideline when you think of storytelling and when you think of communication.” -- Carmel Finnan 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/be-heard-in-a-world-of-noise/👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube | |||