The Recipe For SEO Success Show – Details, episodes & analysis

Keeping your site safe, speedy and searchable

Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.

If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved.
So stay tuned to learn all about WordPress SEO.

Tune in to learn: 

• Why internal links are important

• How to check and manage your internal links

• How schema works

• Helpful schema tools for WordPress sites

• Why speed matters to Google and your customers

• Ways you can optimise your site to speed it up

• How to keep your website secure

• Why you should review your plugins regularly

• How to integrate Google and track as much data as possible

• How to get ahead of the curve of LLMs and AI instead of chasing it

• Tony's favourite tools for WordPress

Useful resources: 

 AI SEO Workshop for beginners

Internal links: 

• Link Whisper

• Screaming Frog SEO Spider

Schema: 

• Yoast SEO

• Header Footer Code Manager

• WPCodeBox

• Schema Validator

Speed: 

• GTmetrics

• WP Rocket

• Imagify 

Security: 

• Solid Security

• Wordfence

Backups: 

• Updraft Plus

Google Integration: 

• Google Search Console

• Google Analytics

• Independent Analytics

• Tracking Code Manager

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

Tune in to learn: 

• How AI is changing keyword research
• How prompts can uncover long tail keyword opportunities for you
• What risk comes with the overuse of AI
• Why human judgment is still absolutely critical
• Cath's predictions on where AI-driven search is heading in the future.

Useful resources: 

• AI SEO Workshop for beginners
• SEMrush
• Ahrefs

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. Free webinar: Increase your website traffic (and sales)

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you're sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn: 

• How interactive tools and calculators can help SEO

• How to decide what kind of interactive tool is relevant to your audience

• How you can draw people to your site with keywords leading to an interactive tool

• How quizzes can lead to PR and backlink opportunities

• How to get started setting up surveys and quizzes to put on your site

• How to promote your new interactive tool once it's live

• Why you should follow up with an email flow

• What to put in the email flow to keep customers in your funnel

• Why rushing the process is a common mistake people make when setting up an interactive tool or quiz

• Steven's favourite tools to make online surveys, quizzes and tools

Useful resources: 

• Lovable

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Tik Tok. It's the widely talked about short-form video sharing platform.

Most think it's for bright young things, who can dance about and skateboard off high things.

While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It's also hugely powerful for business.

IF… you know what you're doing.

Today we're straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

Tune in to learn:

• Tiktok: What it is, and how it can help your business
• What makes Tiktok unique from other video-sharing platforms
• How secure Tiktok is, and alternatives (eg. Reels)
• How to get started making your first TikTok
• Advice for getting your videos seen
• How product and service based businesses can appeal to their audiences

• Pomplemousse on Tiktok
• Gary Vee on Tiktok

Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

Tune in to learn:

• What SEO forecasting means
• Where to start when planning an eCommerce SEO campaign.
• The two main ways to increase your site traffic.
• Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
• How you can project CTR-based traffic increases.
• How you can project future financial gain, and which tools can help.
• How seasonality can affect your projections.
• The differences between projecting for service-based businesses and eCommerce businesses.

• Ahrefs
• Google Search Console
• SEMrush

Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we're going to take you through it.
Step by step.
Element by element.

We'll name them, explain them and tell you how to optimise for them.

By the end of this episode, you'll be a SERP Pro!

Tune in to learn:

• Which factors impact personalisation.
• The increase in ads on Google.
• Different Snippet types and how to nab them.
• What the local pack is and how it's influenced by user location.
• What the knowledge graph panel is,
• Which searches spawn a knowledge graph panel
• Alan's tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it's full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it's a social media app too far and really can't be arsed.
Or you're on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

Tune in to learn:

• What is Clubhouse?
• The language and etiquette of the platform
• How to get started
• How to write your bio
• How to moderate a room
• How to start a club and moderate a room
• Who to follow
• How to improve your Clubhouse confidence
• How to use Clubhouse to build your brand

• Clubhouse app
• Your first 7 days to Clubhouse Guide
• Digital Masterchefs
• Misfit Entrepreneurs on Facebook
• Request a club
• Link Tree
• Title Generator

Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
"One-time application, the results will shock you!"

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I'm going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

Tune in to learn:

• What services SEO agencies provide
• How Alex went from an SEO newbie to founder of a digital growth consultancy.
• Common misconceptions about SEO agencies
• How competitive the world of SEO Agencies is
• What to look for in a reputable agency
• Red flags to avoid in SEO services providers

• SEO Nibbles course
• How to be a 'misfit entrepreneur' Kate Toon on The Growth Manifesto Podcast
• Recipe for SEO Success Course

Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I'm talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we're talking about Gavin's ongoing relationship with digital marketing, the highs, the lows, and how he's kept the passion alive all these years.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We'll go away.

So what would happen if Google left Australia?

In today's bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

• Why news sites are unhappy with Google
• Why Google might pull their services from Australia, and what will happen if they do
• Why you should do more for your site than just SEO
• Why you should diversify your digital marketing across different platforms
• Why you need to build brand recognition by getting your brand seen and heard across the web
• Why having back-up marketing strategies is vital

• Free SEO Nibbles Course
• I LOVE SEO Facebook Group
• The Digital Masterchefs
• The Recipe for SEO Success Course
• 10 Day SEO Challenge
• How to build an SEO-friendly WordPress Website

Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course