Explore every episode of the podcast The Recipe For SEO Success Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| WordPress SEO in 2025 with Tony Cosentino (EXPERT) | 11 Nov 2025 | 00:19:33 | |
Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. Tune in to learn:
Useful resources: Internal links: Schema: Speed: Security: Backups: Google Integration:
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| How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT) | 05 Nov 2025 | 00:25:20 | |
Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn:
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| How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) | 05 Aug 2025 | 00:22:24 | |
Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO. So if you're sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs. Tune in to learn:
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| TikTok for Business (and the Reels alternative) with Dawn Lewis (NEWBIE) | 27 Apr 2021 | 00:40:59 | |
Using short, snappy videos to your advantage Tik Tok. It's the widely talked about short-form video sharing platform. Most think it's for bright young things, who can dance about and skateboard off high things. While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It's also hugely powerful for business. IF… you know what you're doing. Today we're straying from the SEO path to talk Tik Tok and how you can use this to your advantage. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/ Freebies: Sign up for the Recipe for SEO Success Course
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| SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) | 13 Apr 2021 | 00:41:14 | |
SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/ Freebies: Sign up for the Recipe for SEO Success Course
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| Dissecting the Search Engine Results Page with Alan Bleiweiss (NEWBIE) | 30 Mar 2021 | 00:42:51 | |
What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we're going to take you through it. We'll name them, explain them and tell you how to optimise for them. By the end of this episode, you'll be a SERP Pro!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/ Freebies: Sign up for the Recipe for SEO Success Course
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| Clubhouse: The Ultimate Guide (NEWBIE) | 16 Mar 2021 | 00:24:59 | |
How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhouse pond, only to discover it's full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands. Some of you might have discovered amazing new connections and chums to banish the loneliness. Or perhaps you think it's a social media app too far and really can't be arsed. But in this episode, I'm going to give you the ultimate guide to Clubhouse. How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/ Freebies: Sign up for the Recipe for SEO Success Course
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| Confessions of an SEO Agency founder with Alex Cleanthous (NEWBIE) | 02 Mar 2021 | 00:45:15 | |
Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely. So how do you find a solid, trustworthy SEO Agency? Today I'm going straight to the source to get the inside scoop from a real, live founder of an SEO agency. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY) | 16 Feb 2021 | 00:31:12 | |
Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things. This week I'm talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs. Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations. Today we're talking about Gavin's ongoing relationship with digital marketing, the highs, the lows, and how he's kept the passion alive all these years. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/ Freebies: | |||
| BONUS EP: What happens if Google leaves Australia? | 14 Feb 2021 | 00:13:56 | |
Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We'll go away. So what would happen if Google left Australia? In today's bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/ Freebies: Sign up for the Recipe for SEO Success Course
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| Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE) | 02 Feb 2021 | 00:40:25 | |
How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You're not doing anything with the data. In this week's episode, we're going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we're going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION! Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/ Freebies: Sign up for the Recipe for SEO Success Course
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| Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE) | 19 Jan 2021 | 00:31:32 | |
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I'm over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It's not happening here. And also the predictions are always the same. Voice search will be bigger. Obviously, we have the page experience update coming in May 2021 but we've covered that in our episode with Peter and we'll do more around that time. And here's another thing. The more SEO changes the more it stays the same. And most people (and yes I know it's not all) are not even getting the basics right, so there's no need for them to get sweaty about all the complex next-level stuff. In this episode to kick off 2021, I'm speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/super-simple-seo-in-2021-with-cyrus-shepard/ Freebies: Sign up for the Recipe for SEO Success Course
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| Grappling Google My Business with Daniel Lamb (NEWBIE) | 05 Jan 2021 | 00:32:46 | |
Simple changes to deliver more customer engagement By now I'm guessing you've probably heard of Google My Business, it's Google's free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information. If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today's pod, we're going to share 10 top tips on how to make your listing pop! Tune in to learn: Top 10 Google My Business Tips on:
Head to episode notes: https://therecipeforseosuccess.com/grappling-google-my-business-with-daniel-lamb-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| How SEO has changed with AI with Matthew Forzan (NEWBIE) | 22 Jul 2025 | 00:25:38 | |
How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn:
Freebies:
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| Understanding Google's Web Speed Report with Peter Macinkovic (TECHIE) | 15 Dec 2020 | 00:44:34 | |
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google. I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill. And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor. And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they're kind of nifty, and also kind of impossible to understand! But fear not, today I'm talking to Peter Macinkovic about how to understand Google's web speed reports, and how to use them to turn your website turbo. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE) | 01 Dec 2020 | 00:35:35 | |
Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you're trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. Suddenly the choice between red and blue could make or break your click-through rate. Today we're going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE) | 17 Nov 2020 | 00:41:18 | |
Keeping Customers On The Line After You've Reeled Them In So there are an awful lot of us doing the do. But how do you keep your customers' attention once they do actually show up? Today I'll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-create-high-converting-sales-funnels-with-talia-wolf/ Freebies: Sign up for the Recipe for SEO Success Course
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| How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE) | 03 Nov 2020 | 00:37:12 | |
Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world's population is deaf or hard of hearing. But did you also know that around 85 percent of humans watch videos with the sound turned off? Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue. So that beautiful video you've made might not be getting the love it needs simply because you forgot one vital element. Today I'm chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/ Freebies: Sign up for the Recipe for SEO Success Course
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| REALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY) | 29 Sep 2020 | 00:29:48 | |
It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast. Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses. Today we're talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces. Useful resourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/ Freebies: Sign up for the Recipe for SEO Success Course
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| Paid Advertising: How To Use Multiple Platforms To Increase Your Sales with Ilana Wechsler (TECHIE) | 15 Sep 2020 | 00:45:58 | |
How to set up the right online campaign for your business Ads – they're inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don't even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret. In this episode, I'm going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/ Freebies: Sign up for the Recipe for SEO Success Course
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| How To Dramatically Increase Your Ecommerce Sales with Brynley King (NEWBIE) | 01 Sep 2020 | 00:34:18 | |
Wheeling customers all the way to checkout Selling online is tough. But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash? How do you persuade with amazing product descriptions? Today we're talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Grow Your Youtube Channel Through SEO with Tom Martin (TECHIE) | 18 Aug 2020 | 00:43:05 | |
You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting your lovely little face onto people's screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. Today we're talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo… Tune in to learn:
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| 2020 eCommerce SEO Trends You Can't Afford To Ignore with Mez Homayunfard (TECHIE) | 04 Aug 2020 | 00:26:02 | |
Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. But don't fret! I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/2020-ecommerce-seo-trends-you-cant-afford-to-ignore-techie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Your Brand SERP is Your New Business Card with Jason Barnard (NEWBIE) | 21 Jul 2020 | 00:41:12 | |
Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. But more importantly, we want to know the brand behind the product or service. And of course, being found for who you are will always be easier than being found for what we do. Today I'm chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/your-brand-serp-is-your-new-business-card/ Freebies: Sign up for the Recipe for SEO Success Course
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| REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light | 08 Jul 2025 | 00:19:56 | |
Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.
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| The five Cs of Personal Branding with Kat Elizabeth (NEWBIE) | 07 Jul 2020 | 00:33:23 | |
Get your head in the game so you can maintain your brand integrity Personal branding is scary. How much do you need to share? Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pond (REALITY) | 23 Jun 2020 | 00:24:59 | |
Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony! Useful resourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-how-rudo-makuyana-is-dipping-her-toe-in-the-digital-marketing-pond/ Freebies: Sign up for the Recipe for SEO Success Course
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| Schema Secrets Revealed with Shay Ohayon (NEWBIE) | 09 Jun 2020 | 00:27:18 | |
Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It's that time again. Yes, we're here for another soiree with Schema. You're a little familiar with it at this point. It's time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool. I know many of us put Schema in the too hard basket, but no more, I have a very special guest who's here to make schema as easy as falling off a greasy log. Even for the technically challenged. Ready? Let's get stuck in. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/ Freebies: Sign up for the Recipe for SEO Success Course
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| 10 small biz digital marketing mistakes – and how to avoid them with Louisa Dahl (NEWBIE) | 27 May 2020 | 00:39:42 | |
Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it's a tough gig. So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle. Floundering, wasting money, getting ripped off, missing the basics. So today I'm chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we're going to share the top mistake we see every day and how to avoid them. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/10-small-biz-digital-marketing-mistakes-and-how-to-avoid-them-with-louisa-dahl-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Anu Sawhney: Learning to stand on your SEO feet (REALITY) | 13 May 2020 | 00:26:11 | |
Learning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I'm talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs. Anu runs a successful online jewellery store called Bidiliia, and today we're going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved. Useful resourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY) | 21 Apr 2020 | 00:21:35 | |
How Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand These shorter episodes will include practical DOABLE advice and tips from people just like you. This week we're talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I'll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions. And guess what? It paid off. Get ready to be blown away by his amazing results. Useful resourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/ Freebies: Sign up for the Recipe for SEO Success Course
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| How to do SEO without the fancy tools with Saijo George (NEWBIE) | 15 Apr 2020 | 00:27:30 | |
Tool free SEO for the budget conscious One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands. On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you're a solo business person. But what if there was a way to do DIY SEO without spending all that cash. Today we're talking about how to do your SEO without the fancy tools. Tune in to learn: We will look at how to use the browser and the built-in dev tools to get some SEO work done:
Head to episode notes: https://therecipeforseosuccess.com/how-to-do-seo-without-the-fancy-tools-with-saijo-george/ Freebies: Sign up for the Recipe for SEO Success Course
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| Webinar 101: How webinars can boost your business with Omar Zenhom (NEWBIE) | 01 Apr 2020 | 00:41:25 | |
How to make webinars your number one lead generation tool Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work. Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to? Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| What happens when everybody's website is fixed with Jono Anderson (NEWBIE) | 17 Mar 2020 | 00:42:28 | |
Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually that old, but he has an air of Doctor who about him if you ask me. I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I've ever been too. High praise right? So today on the podcast I wanted to ask Jono a big question. We're all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine. So what actually happens when all our websites are fixed? What will we do then? In this episode, we'll think about the future… and what it means for the average Joe or Johanna. Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/ Freebies: Sign up for the Recipe for SEO Success Course
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| How to win featured snippets: the Ultimate Guide with Britney Muller (NEWBIE) | 03 Mar 2020 | 00:40:19 | |
Featured snippets, some love them, some hate them. For some, they're a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys. For others, they're Google scraping our content and denying us click-throughs. Today we'll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/ Freebies: Sign up for the Recipe for SEO Success Course
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| Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) | 20 May 2025 | 00:27:26 | |
Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.
Tune in to learn:
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| How to launch and run a successful online course with Sam Winch (NEWBIE) | 18 Feb 2020 | 00:45:59 | |
And why great courses are not passive, they're supportive People say that everyone has one good book in them. Having created oodles of online courses myself, it's a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more. So today we're straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Amy Annetts: How to be a truly holistic marketer (REALITY) | 04 Feb 2020 | 00:16:45 | |
Or, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand. (REALIITY) | 21 Jan 2020 | 00:20:30 | |
How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their businesses and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/ Freebies: Sign up for the Recipe for SEO Success Course
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| Digital Marketing Predictions for 2020 (NEWBIE) | 13 Jan 2020 | 00:29:21 | |
My low down on what's coming our way this year Today I've dusted off my crystal ball and I'm sharing my predictions for how the digital will develop in 2020, What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on? Which platforms should we be using? What are the big trends? And what can we PLEASE ignore! I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020. Tune in to learn:
And my biggest overarching trend for 2020... #showthechaos Useful resources
Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/ Freebies: Sign up for the Recipe for SEO Success Course
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| Introduction to Series 2 | 28 Nov 2019 | 00:11:17 | |
In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast | |||
| How Agencies can suck less with Mathew Cocciardi (NEWBIE) | 17 Sep 2019 | 00:51:29 | |
Let's be honest, most of us are scared of SEO agencies. Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings. So what do we do? Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/ Freebies: Sign up for the Recipe for SEO Success Course
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| International SEO: A beginner's guide with Nitin Manchanda (TECHIE) | 25 Jun 2019 | 00:47:25 | |
Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/ Freebies: Sign up for the Recipe for SEO Success Course
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| What's your number one digital marketing tip? (NEWBIE) | 18 Jun 2019 | 00:27:58 | |
I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too. Tune in to learn:
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| Bing Introduction with Fabrice Canel (NEWBIE) | 04 Jun 2019 | 00:32:50 | |
Why you shouldn't ignore this search engine Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort? In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach. Tune to hear why you need to give Bing a second look. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/bing-introduction/ Freebies: Sign up for the Recipe for SEO Success Course
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| Crawl efficiency: How to help Google slip through your site with David Pagotto (NEWBIE) | 14 May 2019 | 00:34:25 | |
Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don't want duplicate content and we don't want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we'll be going through how to make that dobable. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/crawl-efficiency-how-to-help-google-slip-through-your-site/ Freebies: Sign up for the Recipe for SEO Success Course
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| How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) | 06 May 2025 | 00:35:41 | |
Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself. Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition. Tune in to learn:
Useful resources:
Head to episode notes
Freebies:
Sign up for the Recipe for SEO Success Course
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| Digital Marketing Q&A with Rand Fishkin (NEWBIE) | 30 Apr 2019 | 00:47:22 | |
I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners. It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy! Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/ Freebies: Sign up for the Recipe for SEO Success Course
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| From Storytelling to Selling: Developing a Full Funnel Video Strategy with Ben Amos (NEWBIE) | 16 Apr 2019 | 00:52:39 | |
How having a solid video strategy can turn your stories into sales Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there's an increase in below average videos being posted across the interwebs. Today, I'm joined with Ben Amos to help you combat the battle of the average. Ben we'll explore why Video strategy is the game changer and how you can use one to stand out from the masses. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/from-storytelling-to-selling-developing-a-full-funnel-video-strategy/ Freebies: Sign up for the Recipe for SEO Success Course
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| Influencer Marketing: A beginners how to guide with Jeff Bullas (NEWBIE) | 31 Mar 2019 | 00:32:20 | |
How to find influencers and make them work for your business. You might have heard the term influencer marketing. In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/influencer-marketing-a-beginners-how-to-guide/ Freebies: Sign up for the Recipe for SEO Success Course
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