Explore every episode of the podcast The Rebranded Teacher
Dive into the complete episode list for The Rebranded Teacher. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Evergreen vs Seasonal TPT Products Which Makes More Money?!
05 May 2025
00:17:53
Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages.
Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and consistent income. They allow you to put your energy into creating one high-quality product that can potentially sell for 10-12 months each year. This approach streamlines your marketing efforts and builds a reliable foundation for your business. But is it always the best strategy?
Seasonal resources offer distinct advantages that many new sellers overlook. With lower competition and more specific keywords, seasonal products often rank more easily in search results. For example, while ranking for "multiplying three-digit numbers task cards" might be challenging, ranking for "multiplying three-digit numbers Christmas activity" could be much more achievable. What's more, seasonal resources provide rapid feedback on your product creation skills—if your Christmas resource doesn't sell during December, you know immediately that adjustments are needed rather than wondering if you just need to wait longer.
The data shows an interesting pattern: new sellers typically find faster success with seasonal resources, while established sellers build more long-term profitability with evergreen products. The ideal approach depends on your specific situation. If you're just starting and need to see sales quickly while developing your skills, begin with seasonal resources for each major holiday or season. If you create resources slowly and are playing the long game, focus on building a strong lineup of evergreen products. Many successful sellers eventually maintain a strategic balance of both. What's your experience been with seasonal versus evergreen resources? Share your insights and join us at the upcoming Teacher Seller Summit to learn even more strategies for growing your TPT business!
5 TPT Seller Non-Negotiables for Growth on Teachers Pay Teachers
28 Apr 2025
00:21:31
Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace.
• Consistent product creation remains critical for driving traffic and sales, even during busy seasons • Market research should precede all product development to ensure you're creating resources buyers actually want • Long-term marketing strategies that build organic traffic are essential for sustainable growth without constant content creation • Continuous learning from other successful sellers provides fresh ideas and keeps you from falling into stagnant routines • Strategic SEO implementation is non-negotiable for visibility and is often the simplest way to boost revenue
Don't miss Teacher Seller Summit this June! Grab your free ticket through the link in the description to access 19 mini masterclasses, meet other sellers, and learn tools to grow your TPT business.
Beyond TPT: Ways to Diversify Your Income with Carlin Liborio
21 Apr 2025
00:29:57
Carlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks.
Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teacherpreneur. This year features over 60 incredible sessions including Carlin's workshop on purchase orders, plus many masterclass sessions, and opportunities to connect with other sellers in your niche.
The Middle Ground: Finding Success Between DIY and Delegation with Janice Cook
14 Apr 2025
00:33:56
Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team.
After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed support. Her position gives her remarkable insight into both sides of the hiring equation, seeing firsthand why some working relationships thrive while others fail miserably.
We dive deep into the four essential elements you must have in place before bringing on help: clear communication channels, documented standard operating procedures, time allocated for feedback, and clarity about who's bringing the expertise to the table. Janice explains why jumping into hiring without these foundations often leads to frustration on both sides, wasted money, and the dreaded "hiring horror stories" that make entrepreneurs hesitant to delegate again.
You'll discover practical advice for determining when you're truly ready to hire, how to choose the right communication systems for your team, and what questions to ask yourself before writing that job description. Janice also shares her insider perspective on finding the right match for your specific needs, whether that's through referrals, specialized freelancers, or more cost-effective solutions.
Whether you're considering your first hire or looking to improve your existing team dynamics, this conversation will help you create the systems that make delegation successful, allowing your TPT business to grow in a way that's both purposeful and sustainable.
Blogging: The TPT Business Game Changer with Jennifer Draper and Amy Reinecke
07 Apr 2025
00:31:42
What if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams.
Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to creating a thriving blog coaching business. They explain why viewing your blog as your "home base" opens doors to diverse income opportunities that many teacherpreneurs never consider, including ad revenue, affiliate marketing, digital products, courses, and even brand partnerships.
The revenue potential extends far beyond what most Teachers Pay Teachers sellers realize. With only the top 800-1000 TPT sellers earning full-time income, Jennifer and Amy make a compelling case for diversification through blogging. The beauty? Your blog continues generating traffic, leads, and income even during your busiest teaching periods when you can't actively create content.
For those concerned about time management, the podcast offers practical systems and workflows to prevent overwhelm. Their approach centers on focusing where you can make the most impact rather than trying to do everything, implementing content management systems, and strategically repurposing content across platforms. This work-smarter-not-harder philosophy resonates perfectly with busy teachers juggling classroom responsibilities and entrepreneurial aspirations.
Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success.
Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that become your signature style), strategic clip art investments, and essential software subscriptions. These foundational elements ensure your resources stand out in the marketplace and earn the highest possible commission rates.
But beyond these basics lies the question that plagues most teacher entrepreneurs: when and how much should I reinvest in my business? The answer changes depending on your revenue level, but one principle remains constant—pay yourself first. For sellers earning $500-1000 monthly, setting aside 10-20% of revenue (after taxes and essential expenses) creates a meaningful reinvestment fund without depleting your personal income. This approach allows you to accumulate a strategic sum every six months that you can use to level up your business through batch-creating resources, running targeted ads, or purchasing time-saving tools.
As your revenue climbs to $5000+ monthly, that same percentage creates substantial reinvestment power. At this stage, tracking return on investment becomes crucial. Whether you're spending on Facebook ads or hiring virtual assistants, you need clear metrics showing exactly what you're getting back. The goal isn't just creating more products—it's ensuring those investments generate profitable returns.
Remember, growing a sustainable TPT business isn't about reinvesting everything at the expense of paying yourself. By taking a methodical, percentage-based approach to budgeting, you'll build a business that supports your financial goals while continuing to expand strategically year after year.
Ready to transform your approach to TPT business finances? Leave a review if this episode helped clarify your budgeting strategy!
Profitable TPT Product Ideas You Haven't Thought Of
24 Mar 2025
00:13:01
Ever felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create.
From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-differentiating maze activities that allow students to choose their own difficulty path, these ideas strike that perfect balance. They target high-traffic keywords like "worksheets," "exit tickets," and "centers" while offering something buyers can only get from your store.
What makes these resources special is their ability to engage students in unexpected ways. Imagine mini escape room exit tickets that provide daily puzzle challenges, collaborative story chains where students build narratives together throughout the week, or mystery picture activities where solving problems reveals hidden images. Each concept maintains educational rigor while adding elements of surprise, creativity, and student choice.
The most powerful insight? Creating products that balance uniqueness with searchability isn't just about standing out—it's about building a sustainable TPT business where customers return specifically to your store. Because as Lauren puts it, "If they can only get it from you, where else are they going to go?" Ready to implement these ideas in your own TPT store? Listen now and check out the accompanying YouTube video for visual examples!
Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook.
The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multiplies your store's visibility while making teachers feel you've created something specifically for their students. With minimal additional effort, you'll have four products appearing in search results instead of one, dramatically increasing your chances of being discovered.
The second strategy involves unbundling larger resources. That comprehensive unit or activity pack? Consider listing each component separately at a lower price point while maintaining the complete bundle. This approach creates multiple entry points for buyers, makes your bundle's value proposition crystal clear ("$10 worth of resources for just $5!"), and significantly increases your product count without requiring entirely new creations.
The final hack leverages strategic collaborations with other sellers. Even without a strong social media presence, you can drive traffic to your store by trading visibility with others. Whether it's promoting someone's product to your email list in exchange for Instagram exposure, participating in blog hops, or bartering with teacher influencers, these partnerships cost nothing while expanding your reach exponentially.
Ready to implement these strategies and see your TPT store flourish? Whether you're just starting out or working to reach that next income milestone, these proven approaches will help you work smarter, not harder, on your path to TPT success. Subscribe to our podcast for more insider strategies, and check out our YouTube channel for additional content on growing your teacher business!
Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work.
Listeners will discover the transformative power of simplicity, such as selecting a weekly breakfast routine to minimize morning stress and focusing on actionable tidying strategies that engage children in maintaining order. The narrative unfolds with relatable anecdotes that enrich the conversation, providing tips and tools that resonate with anyone striving for balance in their professional and personal lives.
Learn how embracing flexibility and adapting to life’s unpredictability can reveal productive insights and sustainable business practices, enhancing your journey as a teacher entrepreneur. Engage with us and share your balancing tricks—let's foster a community of support and shared experiences! Subscribe to our podcast for more enlightening discussions and tips to support your growth in the TPT world.
My Exact Strategy to Earn an Extra $1K on TPT in March
24 Feb 2025
00:15:26
Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching two new product lines that are perfect for educators who crave fast, no-prep resources, all while navigating the challenges of budget-friendly outsourcing.
But that's not all—I'm doubling down on sales strategies with a strategic partnership at an upcoming online math summit. Hear about my plan to captivate VIP ticket buyers with a special sample pack and grow my audience through a savvy email opt-in strategy. Teaming up with another presenter, I aim to introduce my products to fresh eyes and generate buzz before launch. Plus, I'm adding an element of fun by inviting you to guess my sales earnings, with a prize for the closest prediction. Tune in for actionable insights, a bit of friendly competition, and a roadmap to TPT success!
Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal keyword traps and hello to maximizing your product’s visibility with strategic insights from our journey in social media content creation.
Feeling awkward about promoting your TPT store? You're not alone! Join me as we navigate the common discomfort of self-promotion and explore why reaching out for support can actually strengthen relationships with your followers. Discover how building a community of engaged buyers can lead to enthusiastic reviews and recurring sales. Plus, get a sneak peek into next week’s episode where I’ll reveal strategies to earn an extra thousand dollars in March. Whether you're a seasoned seller or just getting started, this episode offers practical tools and insights to elevate your TPT business.
How to Create a TpT Product and Tips for Profitability
10 Feb 2025
00:20:57
Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, shapes, and clip art—that form the foundation of high-quality TPT products. Discover why PowerPoint reigns supreme over other platforms like Canva and learn how to perfectly set your slide sizes for printables. Don't forget to check out our YouTube version for those crucial visual demonstrations that take your design skills to the next level.
Visual appeal is key in captivating educators and students alike, and this episode reveals the art of enhancing your TPT resources with strategic design choices. Learn how to bring subjects such as world history to life using clip art that adds depth and context, making your materials not only informative but also engaging. We dive into the importance of variety in design—showcasing diverse layouts and color schemes that signal high-value offerings and keep learners intrigued. By the end of this episode, you'll be armed with actionable insights on how to create visually stunning and functionally effective resources that stand out in the crowded TPT marketplace.
Are you struggling to get your TPT products to rank in search? You're not alone! In this episode, I’m diving into four major SEO mistakes that even experienced TPT sellers make — mistakes that could be costing you sales and visibility.
As a top 1% TPT seller with over nine years of experience and a TPT business coach, I’ve audited countless stores and have seen these issues time and time again. But the good news? They’re easy to fix!
What You’ll Learn in This Episode: ✔️ The simple detail you’re skipping that affects conversion rates (hint: it's page count!) ✔️ Why “posting and ghosting” is hurting your rankings ✔️ The #1 keyword mistake that’s making your products invisible ✔️ How market research can skyrocket your sales
The episode delves into essential strategies for TPT sellers to avoid burnout while maintaining a thriving business. We share practical steps including setting measurable goals, following a minimalist plan, taking planned breaks, and actively engaging with a supportive community.
• Understanding the signs of burnout • Importance of setting measurable expectations • Establishing realistic and manageable goals • Benefits of committing to minimalist strategies • Significance of planned breaks to recharge • Fostering community connections to avoid isolation • Concluding thoughts on maintaining balance and passion
What if the secret to thriving in the ever-evolving Teachers Pay Teachers marketplace wasn't just about creating content but about crafting resources that reflect your unique expertise and creativity? This episode of the Rebranded Teacher Podcast promises to equip you with the insights to navigate the shifting dynamics of the TPT landscape. Host Lauren Fulton dives into the growing influence of AI-generated content and why it's crucial to steer clear of easily duplicable resources like simple worksheets. Instead, she advocates for innovative educational materials that highlight your distinct value—something technology simply can't replicate. As teacher influencers increasingly shape purchasing behaviors, Lauren shares strategies to build a strong social media presence, tapping into the trend of impulse buying and seasonal resource demand.
Amidst the bustling teacher influencer space, discover how to stand out and secure your success in a saturated market. As the episode unfolds, you'll gain a comprehensive understanding of the anticipated industry shifts, including a move towards minimalism and foundational learning as consumers seek a break from excessive spending. Whether you're a TPT veteran or a newcomer, this episode is your blueprint for sustainable growth and long-term success. And as a call to action, Lauren emphasizes the power of community support—encouraging listeners to leave reviews and share the podcast to help more TPT sellers access these valuable insights and contribute to the show's growth. Tune in for a transformative discussion that could redefine your journey as a teacher entrepreneur.
Feeling overwhelmed and unsure where to reignite the spark in your Teachers Pay Teachers business? Join me, Lauren Fulton, as we explore the art of the "quick win" to help you regain momentum and motivation. Discover how to disconnect from stress-inducing tasks and focus on invigorating aspects that inspire you. Whether it's figuring out if your old Instagram account deserves a second chance or brainstorming the coolest new resources for teachers, I promise you'll walk away with actionable steps to breathe life back into your TPT venture.
Together, we'll break down the daunting into the doable, turning overwhelming tasks into manageable actions. Listen as I share insights on composing compelling content for your email list—even if it's been a while since you last reached out. Through a simple 30-minute brain dump exercise, you'll unlock fresh ideas and recapture the enthusiasm that fueled your initial TPT journey. So, grab your pens and paper, and let's reignite your passion for creating educational resources that not only sell but also make a difference in the teacher community. Get ready to enjoy your business journey again!
Balancing strategy with action is often the key to overcoming common hurdles in your Teachers Pay Teachers (TPT) business. I will share my personal journey into the world of content creation on Instagram and TikTok, where the challenge of turning strategy into action becomes all too real. If you're caught in the cycle of endless planning or impulsive action without a plan, learn how to identify your natural tendencies and harness them to propel your business forward. We'll dive into three essential strategies and their corresponding actions, like optimizing keyword research for SEO or maintaining regular engagement with your audience, to help your TPT business grow sustainably.
Let's connect and learn together—your insights are invaluable, and I'm thrilled to engage with fellow teacher entrepreneurs on this journey. Tune in for practical tips, shared experiences, and a supportive community ready to elevate their online presence!
Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) store in 2025 with proven strategies from educator and TPT expert, Lauren Fulton. Discover how aiming for a well-stocked store of at least 50 products can set the stage for success, but remember: quality trumps quantity. Learn how to craft high-impact, strategic bundles, with at least five among your offerings, to boost your revenue potential. Explore the power of pricing diversity, including low-cost items, to draw in new customers and build a robust, sustainable business model.
Dive into the world of strategic pricing and inventory management tailored for educational resource sellers. Lauren reveals the blueprint for creating budget-friendly products, such as $1 mini task card sets, designed for teachers in search of quick fixes. Balance your inventory with a strategic mix of prices—10% under $3, 55% between $3 and $10, and 35% above $10—to cater to a wide audience and maximize sales. Learn the game-changing technique of linking products into cohesive lines like bundles to enhance perceived value. Finally, tackle the goal of reaching 10,000 views to generate approximately 1,000 sales, and gain insights into driving traffic through effective marketing channels. Join us for actionable steps that promise growth with purpose and sustainability.
Just a few time management tips I've learned juggling multiple businesses with kids at home.
4 Tips for Fast Growth on TpT
23 Dec 2024
00:12:53
Ready to grow your Teachers Pay Teachers (TPT) business faster than ever? In this video, I’m sharing 4 proven strategies to help you boost your sales, get discovered by more buyers, and achieve your goals in record time.
Whether you’re just starting out or looking to take your store to the next level, these tips will set you up for success.
Here’s what we’ll cover: 1️⃣ Create Seasonal Resources: Tap into less saturated markets with holiday and event-themed products. 2️⃣ Bundle Your Products: Maximize value for your buyers while increasing your revenue. 3️⃣ Optimize Older Resources: Improve SEO and refresh your best-performing products for more sales. 4️⃣ Have a Clear Plan: Avoid burnout and stay on track with a focused strategy.
👉 Don’t miss my exclusive TPT Profit Plan Workshop on December 30th!
Ever feel like you're pouring your heart into creating educational resources on Teachers Pay Teachers, only to hear crickets from potential buyers? You're not alone, and this episode of the Rebranded Teacher Podcast promises to guide you toward discovering the secret sauce of resource creation that actually sells. I, Lauren Fulton, walk you through the essential steps of identifying and filling those elusive gaps within the TPT search engine algorithm. Through real-world examples, like third-grade educational materials, we'll uncover how to find less saturated topics and position your products for maximum visibility and success.
Join me as we explore the art of designing products that teachers genuinely want to purchase. The frustration of having brilliant resources overlooked can end here. We'll break down the process of finding niche-specific gaps and turning them into opportunities. By focusing on search engine strategy and understanding market needs, you'll learn to create resources that not only appear on the first page of search results but also stand out as highly sought-after items. This episode is packed with actionable strategies that will empower you to transform your TPT business, ensuring your hard work translates into tangible success.
Unlock the secrets to setting strategic goals for your Teachers Pay Teachers (TPT) business! Ever wondered if starting with a blank slate is really the best way to boost your business? On this episode of the Rebranded Teacher Podcast, I'll show you how to harness the power of your existing processes and data to achieve unprecedented growth. We'll explore how analyzing what you already have in place can be far more effective than a complete overhaul, allowing you to build on your successes and strategically plan for a more profitable year. Get ready to redefine your approach to goal setting by focusing on measurable objectives that you control, steering clear of those unattainable income targets that only lead to frustration.
Join me, Lauren Fulton, as I guide you through the art of optimizing current resources and strategies. Unearth inconsistencies in your operations and make informed decisions about what activities to prioritize or let go. Whether it's sporadic marketing efforts or inconsistent product creation, I’ll provide actionable advice on setting goals that are both achievable and impactful. Plus, stay tuned for exciting announcements about upcoming episodes and the TPT Profit Plan Workshop happening on December 30th. Subscribe and be part of a community dedicated to growing your TPT business with purpose and sustainability.
Productivity isn't about doing more; it's about doing better. If you're ready to transform your Teachers Pay Teachers business and achieve remarkable results, tune into this episode of the Rebranded Teacher Podcast. I, Lauren Fulton, challenge the myth of busyness and share insights on how dedicating three to six hours a week to a single project can revolutionize your workflow. Discover the magic of entering a flow state, where distractions fade, and mental clarity reigns. I'll share my personal strategies, like batching podcast recordings, to help you maintain laser focus and optimize your resources.
Revenue growth is within your reach when you know where to focus. We'll explore how to identify the key drivers of your business success and explore how to maximize your return on time investment. The key is clear: prioritize implementation over endless learning, and set a defined, actionable plan with monthly focuses to keep you on track. Say goodbye to distractions, and join me for the TPT Profit Plan workshop, where we'll craft a tailored strategy to build the TPT business of your dreams. Let’s embark on this journey to a more purposeful and prosperous teaching entrepreneur experience together.
"I Want to Leave the Classroom"... Tips for Increasing Your Revenue on TPT
25 Nov 2024
00:16:43
What if you could turn your teaching skills into a thriving business that matches or even exceeds your current salary? On this episode of the Rebranded Teacher Podcast, we explore how you can harness the power of Teachers Pay Teachers (TPT) to create a sustainable income stream that might just allow you to leave the classroom behind. I, Lauren Fulton, promise to guide you through the process of developing high-quality, unique educational resources that not only stand out but also meet unmet needs in the marketplace. By employing creative differentiation and innovation, you can build a loyal customer base while still contributing meaningfully to education.
Whether you're new to TPT or an experienced seller looking to scale your business, this episode is packed with strategies to help you succeed. From analyzing customer feedback to identifying the common threads in your top-selling products, I'll provide insights on refining your offerings and enhancing your marketing efforts. Plus, you'll learn about Selling 101, our membership program designed to help beginners set up their TPT store with ease, offering step-by-step guidance and community support. Join me to unlock the potential of TPT as a viable path to financial freedom and fulfillment beyond the classroom.
4 TpT Seller Tips from Selling on Teachers Pay Teachers for 8 Years
18 Nov 2024
00:19:09
Have you ever wondered what it takes to transform your Teachers Pay Teachers (TPT) business into a thriving, sustainable enterprise? Join me, Lauren Fulton, as I reveal the key strategies that successful seller entrepreneurs have used to achieve remarkable growth. With over eight years of experience in the TPT marketplace, I share insights into creating high-quality resources that captivate and retain buyers. From investing in professional clip art to crafting clear instructions, learn how these elements elevate your products and make them indispensable in teachers' daily routines. Discover practical techniques, such as projectable daily slides, that seamlessly embed your offerings into educational workflows, ensuring repeat purchases and increased customer loyalty.
Navigating the complexities of trademark and copyright laws is crucial for expanding your business beyond TPT, and I provide essential guidance to help you avoid costly legal pitfalls. As market dynamics shift and seller interactions become more regulated, staying compliant is more important than ever. I explore the value of venturing outside the TPT community to gain fresh perspectives from other industries, which can spark innovative strategies and prevent stagnation. This episode equips you with actionable steps and fresh ideas to propel your TPT business towards sustained, long-term growth. Don't miss this opportunity to learn from my journey and apply these insights to your own entrepreneurial path.
Ever wondered what to send your list (nurture emails? sales?) and how often to send them different types of content? I've got a recipe for you in this subscriber-only episode!
3 Must Read Books for TPT Business Owners
11 Nov 2024
00:15:03
What if reading just 10 pages a day could ignite transformative growth in both your personal and professional life? Inspired by a challenge reminiscent of the 75 Hard program, I share how this simple habit revitalized my approach to business development as a teacher entrepreneur. Join me this week on the Rebranded Teacher Podcast, where I journey through the pages of "Rich Routines" by Steve Houghton. This isn't your typical business book plagued by repetition; it’s filled with practical examples and an engaging style that captivated me from the first chapter. Alongside Houghton’s insights, I delve into "The One Thing" by Gary Keller and Jay Papasan, and the course-like experience of "StoryBrand," each offering unique strategies for focusing on impactful activities and crafting compelling narratives.
I also explore a fascinating read that redefines wealth across seven dimensions, integrating emotional, mental, business, and family into our everyday lives. These books, along with the efficient summaries from Blinkist, have become invaluable resources in my toolkit. Tune in as I reflect on how reading has become a cornerstone for growth, sparking fresh ideas and strategies—ideal for any teacher business owner aiming to elevate their practice. Whether you’re looking to streamline your tasks or weave a memorable brand story, there’s inspiration and practical advice waiting for you in this episode.
Discover how educators can transform their teaching skills into valuable entrepreneurial ventures, as Lauren Fulton shares her inspiring journey from classroom to commerce. Uncover the secrets to making your educational resources work for you by setting up a thriving Teachers Pay Teachers store, even if you're new to the market. Lauren offers a candid look at her own experiences, discussing the challenges she faced and the rewarding path of monetizing her classroom creations. With her guidance, you’ll get a roadmap to supplement your income while doing what you love.
But the opportunities don’t stop at digital classrooms. Tap into the world of content creation without needing an existing audience. Learn how to create captivating short-form videos for brands, write engaging blog posts, and build recurring revenue streams with your unique talents. For those eager to collaborate and connect, Lauren opens the door to networking opportunities with like-minded individuals and invites you to join a supportive community on Facebook. Whether you're a seasoned educator or just starting out, this episode is packed with strategies to boost your financial success in the education sector and beyond.
Ever feel like you're running in circles trying to get everything done? What if there's a way to finally conquer that chaos and boost your productivity? Join Lauren Fulton on the Rebranded Teacher Podcast, where we promise you'll learn the art of batching to transform your Teachers Pay Teachers (TPT) business. By grouping similar tasks together, you can minimize distractions, reduce inefficiencies, and achieve more in less time. Imagine creating multiple products, covers, and previews at once, just like preparing a feast in one go, to keep your entrepreneurial spirit alive and kicking!
Discover actionable strategies to optimize your workflow with effective batching techniques. Lauren shares how breaking down large projects into smaller tasks such as content creation, cover design, and SEO can streamline your process. With insights into preparing an entire year's worth of emails or dedicating specific days to mass-producing videos or blog posts, you'll learn how to minimize repetitive prep work and free up valuable time. Whether it's adopting a structured batching schedule or dividing your yearly strategy into quarters, these methods ensure each aspect of your business gets the spotlight it deserves, allowing you to maintain a balanced work-life rhythm while making significant strides towards your TPT goals.
Do You Want to Create a Second TPT Store? Let's Chat
21 Oct 2024
00:17:05
Curious about the untapped potential of running multiple Teachers Pay Teachers (TPT) stores? Discover how you can strategically expand your TPT business by separating niches, targeting distinct audiences, and exploring new revenue streams. Join me, Lauren Fulton, as I share my personal journey from leaving the classroom to mastering the art of diversification, all while navigating the challenges of 2020. Learn how starting a second TPT store can not only enhance your brand clarity but also allow you to experiment with fresh ideas without the hassle of rebranding your existing store.
In this episode, I uncover the secrets of leveraging existing resources, such as virtual assistants, to efficiently manage and grow a second TPT store. By tapping into the momentum of your first business, you can fuel the success of your new venture without starting from scratch. Get practical advice on balancing growth with efficiency and find out how to set up a secondary store that requires minimal attention, enabling you to focus on your main income-generating business. Tune in for insights into strategic decision-making, optimizing SEO, and maintaining productivity through batching techniques. Don’t miss this opportunity to diversify your business ventures with confidence and creativity.
3 Tips for Growing Your TpT Business When You're Time Poor (Or Massively Overwhelmed)
14 Oct 2024
00:10:05
Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business, even when you're pressed for time. Ever wondered how some educators seem to effortlessly balance product creation, marketing, and a personal life? Discover the strategic trifecta of focus areas that can significantly boost your revenue: product creation, search engine optimization, and email marketing. Join me, Lauren Fulton, on the Rebranded Teacher Podcast, as I share my tried-and-true strategies for managing time effectively, focusing on tasks that truly move the needle, and avoiding burnout with a well-structured work schedule.
You'll get practical tips on how to batch your tasks—dedicating focused periods to activities like product creation or SEO—to maximize efficiency and productivity. Listen in to understand how to streamline your marketing efforts by honing in on the most impactful platforms, such as email marketing, ensuring every minute spent on your business counts. I also express my heartfelt gratitude for your ongoing support and tease an exciting upcoming topic: starting a second TPT store. It's time to transform your approach and propel your TPT business to new heights.
5 Things Keeping You from Making Money in Your TpT Business
07 Oct 2024
00:28:46
Embark on your journey to creating a successful Teachers Pay Teachers (TPT) business with me, Lauren Fulton, as I uncover five pivotal mistakes that most teacher entrepreneurs make. Many get lost in the weeds of perfect logos and branding, thinking it's the key to success. Through my personal experiences, I’ve learned what truly counts is taking action, not perfection. By focusing on producing quality resources, rather than being stuck on the minor details, you can propel your business forward and witness growth like never before.
Finding the balance between work and family can feel like juggling a dozen tasks at once. I’ve been there, and in this episode, I share how to set up a productive work schedule that aligns with your business goals and family commitments. It's about creating a structured routine and a non-negotiable work calendar that ensures you spend time on tasks that actually move the needle. By addressing habits that may seem productive but ultimately don't contribute to your revenue, you can gain clarity and set realistic expectations for both work and family time.
Thinking about diving into the world of preschool resources on TPT? Before you take the plunge, learn how effective market research can unveil profitable niches. By examining product reviews, search results, and market saturation, you can strategically align your products with what's already successful, while also identifying new opportunities. Remember, mastering the basics before scaling is crucial for a smooth transition and sustained growth. Check out my YouTube channel for step-by-step guides and subscribe for more tips on managing business growth, mastering batching techniques, and starting a second TPT store.
8 Years Selling on TPT: What I've Learned With Two Stores
30 Sep 2024
00:12:17
Ever wondered how to transform a side hustle into a flourishing business? Join me, Lauren Fulton, as I share the secrets from my eight-year journey of selling on Teachers Pay Teachers (TPT). This episode is your treasure map to unlocking the potential of a TPT store, packed with six invaluable lessons that can guide you whether you're a homeschool mom, teacher's aide, or Sunday school teacher. Discover how a modest start with low returns can snowball into substantial long-term gains and explore the myriad business opportunities that a TPT store can open, leading to multiple income streams. Learn my personal strategies for balancing time and financial investments to optimize growth and efficiency, making your venture not just sustainable but thriving.
Email marketing is the unsung hero in the world of TPT, and this episode will prove why. After eight years, it's still my go-to strategy for maximizing returns with minimal effort and cost. I break down why email marketing surpasses other methods like SMS marketing and Facebook ads, offering tried-and-true advice for newcomers and seasoned sellers alike. With actionable tips and real-life insights, you'll be equipped to leverage email marketing to its fullest potential. Plus, join our community on Instagram and our free Facebook group, "The Rebranded Teacher," where we continue the conversation and support each other's TPT journeys. Get ready to elevate your TPT business to new heights!
3 Things I'm Doing for My New TpT Store (That I Don't Do for My Established one)
23 Sep 2024
00:11:15
Ever wondered why some TPT businesses flourish while others flounder? Join me, Lauren Fulton, as I reveal the top three strategies that are setting my new TPT venture apart from my established one. Drawing from over eight years of experience, I'll share how building a deep connection with your audience through blogging can make all the difference. You’ll learn why seasonal blog posts about preschool book recommendations are integral for establishing trust and providing value, even if they don't lead to immediate sales.
For those of you nurturing a new TPT store or seeking fresh tactics for an established one, this episode is brimming with actionable insights. Discover how my approach to audience engagement varies drastically between my two stores, and why your strategies should evolve as your business grows. Whether you’re starting from scratch or refining your existing methods, you'll walk away with purposeful and sustainable strategies to elevate your TPT business. Listen in and find out how to foster a loyal, engaged audience that stands by your brand.
We're flashing back to August of 2017, where I hit my first 3 figure month, then tripled that amount by October of the same year. And I'm on target to follow that same trend now, 7 years later - but with less than 1/4 of the products.
And I'm sharing exactly how I got here and how I plan to hit that goal!
3 Things I'm Doing in My TpT Business in the Next 3 Months
16 Sep 2024
00:09:55
Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we’re rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.
After weeks of battling through illness, moving, and travel, I return with an apology and a promise to reward your patience with extra content. Join me as I share the trials of maintaining a business amidst life's chaos and extend my empathy to fellow entrepreneurs feeling overwhelmed. From setting up vital systems to keep afloat during tough times to an update on my landing page and email opt-in strategy, I discuss the importance of resilience and consistency, even when the immediate response feels discouraging. Reflecting on my participation in a TPT site-wide sale, I candidly explore the challenges of managing different business aspects and the vulnerability of putting yourself out there.
5 Things I've Learned Starting a New TpT Store in 2024
09 Sep 2024
00:20:09
Ready to uncover the secrets behind building a successful Teachers Pay Teachers (TPT) business from scratch? Join me, Lauren Fulton, as I recount my 2024 journey of starting a new (2nd!) TPT store in a completely different niche after eight years of growing and running an established store. You’ll hear firsthand about the hurdles I faced while juggling multiple tasks and the critical role that experimentation played in my product creation process. Discover why narrowing your focus can lead to better outcomes and how pivoting to smaller, more manageable products boosted my sales.
This episode doesn’t just stop at my personal narrative; it's packed with actionable insights on market research and product testing. Learn how starting small and trying different resources can help pinpoint what resonates with buyers, allowing you to refine your strategy more effectively. We’ll challenge the myth that a vast product catalog is necessary for financial success, showcasing how a few well-researched offerings can make a substantial impact. Plus, get a behind-the-scenes look at the numbers and strategies that have driven my new TPT business forward. Subscribe now for weekly tips and strategies tailored for TPT sellers aiming to grow their businesses.
Curious about how we've skyrocketed to over 1,800 email subscribers and hit early sales in July? Join us in this episode where we spill the beans on our latest store milestones and share the excitement of receiving our first unsolicited reviews on paid products. We also discuss the progress of our virtual assistant on major projects and our plans for new resources. Even though new products haven't been added recently, our strategies are in motion, and we’re aiming high for back-to-school season.
We reveal our tactical reduction of Facebook ad spending to $10 a day, the launch of a new tripwire for additional sales, and our thoughts on TPT's data updates. Learn how we maintain a balanced approach to sales tracking amid temporary traffic concerns. Plus, we outline our ambitious plans to automate more processes and empower our VA to take on bigger responsibilities. Don't miss out on our comprehensive update and future vision for the store!
4 Ways I've Utilized AI in my TPT Business This Month
15 Jul 2024
00:10:59
What if you could revolutionize your TPT business with the power of AI? Join me, Lauren Fulton, as I share how AI tools like voice generators and the paid version of ChatGPT have transformed my workflow. From creating compelling "About Me" sections and product descriptions to drafting the backbone of your blog posts, you'll discover practical tips and specific prompts to maximize the effectiveness of these tools. Learn how AI can even assist in generating unique graphics for your resources, helping you stand out in the crowded market.
But that's not all—engaging educators has never been more fun! Discover how you can spark interaction and community among math teachers with innovative strategies like Where's Waldo-style images featuring "Joe" and math symbols, pop-up Facebook groups, and interactive games such as quizzes, Kahoot, and emoji puzzles. Plus, see how versatile tools like ChatGPT can create custom puzzles and content, adding an extra layer of engagement to your offerings. Don’t miss this episode packed with actionable insights and creative ideas to elevate your TPT venture!
I'm sharing some of my top takeaways from the Teacher Seller Summit that could revolutionize your approach to business growth. From the unique vantage points of a co-host, presenter, and attendee, we share invaluable insights from industry leaders like Farrah Henley, who underscores the importance of boosting your domain authority, and Krystal Griffith, who introduces the concept of informal freebie swaps to supercharge your email marketing with less stress.
Ever heard of "forever email sequences"? Learn how they can keep your audience engaged with fresh content endlessly. We also dive into the art of managing seemingly impossible workloads, breaking them down into achievable tasks. Hear about my own experience of a last-minute conference session that turned out surprisingly successful, emphasizing the benefits of flexibility and showing up. Plus, a heartwarming moment of dedication rewarded by Farrah Henley. This episode is packed with actionable tips and real-life stories to inspire your business journey.
Do you think you can build a thriving Teachers Pay Teachers (TPT) business with just one hour a week? Join me as I bust the myth that you need endless hours to see progress. On this episode of the Rebranded Teacher Podcast, I share a practical strategy for those who can only spare a single hour each week. By focusing on creating smaller, quicker-to-produce resources and dedicating time to keyword optimization, you'll keep your TPT store humming along even during the busiest seasons of life.
Whether you're a newbie to TPT or a seasoned seller, this episode is packed with actionable advice. Tune in to discover how to make the most of limited time by breaking down tasks into manageable chunks. I'll guide you through a month-long plan: spend the first three weeks creating new resources and dedicate the final week to refining your keyword strategy. This method ensures you continue to add value to your store and maintain momentum, no matter how hectic your schedule. Let's get productive, even on a time crunch!
Can AI help you create top-notch teaching resources faster and more efficiently? Today on the Rebranded Teacher Podcast, I'm thrilled to share what I'm looking forward to at the upcoming Teacher Seller Summit. From learning how to leverage AI from experts like Asia Hines, to discovering strategies for transforming your TPT resources into engaging workbooks with Crystal Griffith, this episode is packed with insights that promise to take your teacher entrepreneur business to the next level. We'll cover everything from de-stressing techniques with live yoga sessions by Megan Nolan to enhancing your blog with tips from Stephanie Royer.
With multiple income streams in my business, I'm always seeking ways to optimize and expand. Alyssa McDonald's session on creating authentic content with AI is another highlight you won't want to miss. Whether you're an experienced teacher entrepreneur or just starting out, these sessions are designed to provide actionable strategies and practical advice. Tune in and get ready to boost your productivity, enhance your well-being, and grow your TPT business purposefully and sustainably!
Crafting a Cohesive Brand: Insights and Tips from Kirsten Hammond
17 Jun 2024
00:26:23
What common mistakes are holding back your Teachers Pay Teachers (TPT) business, and how can you avoid them? Join us as Kirsten Hammond, a seasoned teacher and thriving TPT seller, shares her journey and insights on developing a clear business strategy from the start. Drawing from her own experience transitioning from teaching various grades to honing in on upper elementary social studies, Kirsten emphasizes the importance of finding a niche and building a cohesive brand. Learn how a scattered assortment of resources can confuse buyers and hinder your store's growth, and discover the benefits of a focused, strategic approach to the TPT marketplace.
Consistency is key, especially when it comes to visual branding. Kirsten and I delve into the critical role that consistent visual branding plays in making your TPT store stand out. We tackle the balance between refreshing your brand and maintaining its core identity, offering practical tips for updating your resources to keep them relevant and competitive. From subtle tweaks like deepening color hues to updating fonts, you'll get actionable advice on evolving your brand without causing disruption. Plus, get a sneak peek into Kirsten's upcoming session at the Teacher Seller Summit, where she'll share expert strategies on brand strategy, resource design, and setting up a successful TPT store. Tune in for a treasure trove of tips that will help you elevate your TPT business to new heights!
Elevate Your Product Photography: Expert Tips for TPT Sellers with Rakel Johnson
12 Jun 2024
00:15:40
Can an iPhone really take your product photography to the next level? Join us as we sit down with Rakel Johnson, a former K-2 teacher turned product photography maestro, who reveals her secrets for capturing stunning educational resource images. From achieving perfect lighting to understanding buyer behavior across platforms like Teachers Pay Teachers (TPT), Instagram, and blogs, Rakel's insights are invaluable. She shares practical tips for using just your iPhone, ensuring consistent lighting, and repurposing images to maximize engagement and sales.
This episode is packed with actionable takeaways for TPT sellers looking to enhance their product photos. Rakel breaks down essential tools like ring lights, softboxes, and editing apps like Snapseed, and emphasizes the importance of planning for consistent photo sessions. Learn how to breathe new life into your social media and blog posts with Canva and other creative tools. Plus, get a sneak peek into the Teacher Seller Summit where you can get hands-on experience with these techniques. Stay tuned to the end for details on how to follow Rakel on Instagram and enroll in her course, Product Photo Genius, for more expert advice.
Mastering Mock-Ups: Elevate Your TPT Products with Kelly Harvill
10 Jun 2024
00:23:30
Ever wondered how you can make your educational resources stand out in the crowded TPT marketplace? Join us as we sit down with Kelly Harvill, a speech-language pathologist turned professional photographer who has mastered the art of product photography and mock-ups for teacher sellers. Kelly shares her incredible journey and invaluable tips on how to create eye-catching, realistic mock-ups that can elevate your product's presentation. From understanding the importance of professional lighting to the nuances of styling, you’ll gain insights that can transform how you showcase your digital and print products.
Imagine saving hours on product presentation while still achieving a professional look. Kelly explains how using pre-made backgrounds and movable pieces in your mock-ups can simplify your workflow and make your resources more appealing to potential buyers. Perfect for busy educators, these techniques allow you to focus on what you do best—teaching—while still providing high-quality, branded visuals for your products. Whether you're a seasoned TPT seller or just starting out, you’ll find practical advice on maintaining brand consistency and using high-quality images to attract more customers.
Don’t miss our discussion on the innovative "make and take" concept, designed to offer hands-on learning for creating effective mock-ups. Kelly explains how free photo elements and the Mock-up Mastery Facebook group can support your creative process. Plus, learn about the upcoming Teacher Seller Summit and how you can stay connected with a community of like-minded educators. Tune in to discover how to revolutionize your product displays and set yourself apart in the competitive world of educational resources.
Weekly update after a slow business week and plans to turn things around!
Mastering Email Marketing: From Welcome Sequences to Audience Adaptation with Melanie Batistelli and Branda Villacob
03 Jun 2024
00:28:33
Unlock the secrets to skyrocket your email marketing success with insights from email marketing mavens Melanie Batistelli and Branda Villacob. Discover how to craft a welcome sequence that not only converts subscribers into loyal followers but also drives significant sales. With tips on creating sequences of at least four emails, Melanie and Branda guide you through the metrics that matter and how to make data-driven adjustments to keep your strategy on point.
Dive into the nitty-gritty of engagement rates in your welcome sequences. We break down what open rates and click rates mean for your campaign and why comparing these metrics against your own historical data is more insightful than industry standards. Learn the importance of regular monitoring and tweaking, especially if you're running ads, to maintain consistent engagement. Melanie and Branda also share how to identify and address drops in engagement, ensuring your welcome sequence remains compelling and effective.
Finally, adapt your email marketing strategies to resonate with different audiences and changing economic conditions. From the power of storytelling to the effectiveness of a direct approach, discover what messaging works best for different segments. Understand how economic downturns and seasonal fluctuations can influence consumer behavior and necessitate changes in your approach. Melanie and Branda emphasize continuous experimentation and adaptation, sharing practical examples and inviting listeners to their podcast, Chaos to Conversions, and their upcoming sessions at the Teacher Seller Summit. This episode is packed with actionable strategies to elevate your email marketing game.
This journey hasn't gone exactly as I'd hoped it would, if I'm being honest. In this episode, we're riding the entrepreneur roller coaster together - as I reflect on why sales aren't where I'd hope they would be and discover mid-episode that I'm doing (a little) better than I thought.