Explore every episode of the podcast The Rave Social Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 47 Memes, Meaning, & Social Strategy with Calleigh McLaughlin | 06 Aug 2025 | 01:02:04 | |
In this episode of the Rave Social Podcast, Jaiden sits down with meme creator, social media strategist, and internet friend Calleigh McLaughlin (aka @existentialspicies). They dive deep into her approach to content creation, how Calleigh grew her account to nearly 30,000 followers, the power of blending play with strategy, and why creative burnout is real (and how to navigate it). The conversation flows from the art of making relatable memes to practical social media strategy for businesses and creatives. Calleigh shares her journey through sobriety, building a meme account during a pivotal life transition, and finding both fun and depth in online communities. The episode also explores spiritual evolution, the realities of manifestation, and the importance of nuance and neutrality on the internet and in real life. Whether you’re trying to go viral, struggling with creative block, or exploring your own spirituality, this funny, honest, and nuanced conversation has something for you. Grab your coffee, take a hot girl walk , and tune in for plenty of meme wisdom, life lessons, and a reminder that it’s okay not to have it all figured out. Highlights include:
Follow @existentialspicies for more meme brilliance, and don’t forget to subscribe for more honest takes on social media, business, and life. | |||
| 46 Podcasting for Business: The Myths, Magic, and Marketing with Chanlie Leavitt | 16 Jul 2025 | 00:46:25 | |
Ever dreamed of launching a podcast but immediately spiraled into thoughts of $800 mics, weekly burnout, and “do I even have anything to say?” Same. That’s why in this episode of The Rave Social Podcast, Jaiden chats with podcast producer, strategist, and marathon-running queen Chanlie, founder of Paradigm Podcasting, to break down exactly what it takes to start a podcast that supports your business while maintaining your sanity. We’re talking about:
If using your voice feels more natural than writing 37 carousels a week, this episode is for you. Plus, Chanlie shares all the juicy details on her free Purposeful Podcast Series, which walks you through how to launch a strategic, lead-generating show without the overwhelm. Grab your AirPods, and let’s turn your voice into your most powerful marketing tool! | |||
| 37 How Getting Healthy Changed my Business with Brianna Rojao | 05 Mar 2025 | 00:53:02 | |
In this episode of The Rave Social Podcast, Jaiden welcomes back Brianna for an inspiring conversation about personal growth, wellness, and transformation. Brianna shares her journey of overcoming struggles, building healthier habits, and shifting her mindset to create a life she truly loves. From morning routines and fitness to breaking free from negativity and finding supportive relationships, this episode is packed with motivation and real talk. Tune in to hear how small changes can lead to big results—and why it’s never too late to take control of your life! 🎧 Listen now and get ready to feel inspired! FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ FOLLOW BRIANNA ON INSTAGRAM: https://www.instagram.com/sociallyybri/ WATCH THE VIDEO EPISODE HERE: <link to youtube> | |||
| 36 TEA TIME: Moments that Altered Our Brain Chemistry with Lexi Thelen | 19 Feb 2025 | 01:06:00 | |
Get ready for chaos and unfiltered takes! In this episode of The Rave Social Podcast, Jaiden and special guest Lexi dive deep into the pop culture moments that have left a lasting impact on our lives. From controversial opinions on Beyoncé and the music industry to the strange allure of dirty martinis, Tesla trucks, and the wild world of celebrity relationships, nothing is off-limits. We also get personal—discussing astrology, money mindset shifts, and even a few woo-woo takes on spirit babies and fate. Plus, a heated debate on whether TikTok getting banned is a big deal or just another shift in the digital landscape. Buckle up for laughs, hot takes, and a whole lot of relatable chaos. Follow us for more pop culture deep dives, unfiltered opinions, and the kind of conversations you’d have with your best friend over cocktails (just not a dirty martini). FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ FOLLOW LEXI ON INSTAGRAM: https://www.instagram.com/lexi.thelen/ WATCH THE VIDEO EPISODE HERE: <link to youtube> GET THE FULL SHOW NOTES HERE: <link to blog page> | |||
| 35 Finding Alignment in Your Business with Annie Whitney | 06 Feb 2025 | 00:48:53 | |
In this episode of The Rave Social Podcast, Jaiden sits down with business mentor Annie Whitney to talk all things personal branding, scaling a business sustainably, and avoiding the burnout cycle. Annie shares her journey from corporate marketing to coaching ambitious entrepreneurs, revealing how she built a six-figure business while balancing motherhood and a full-time job. Together, they dive into the power of alignment, why cookie-cutter blueprints don’t work, and how creating a strong personal brand can open up limitless opportunities. Plus, Annie shares insights on overcoming people-pleasing, setting boundaries, and making business decisions that actually feel good. If you’re ready to stop following the crowd and start building a business that fits you, this episode is a must-listen. FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ FOLLOW ANNIE ON INSTAGRAM: https://www.instagram.com/annewhitney_/ | |||
| 34 TEA TIME: Being an Ex-Mormon, Getting Married at 18, and Divorced at 23 | 22 Jan 2025 | 00:34:51 | |
On today’s episode of The Rave Social Podcast, Jaiden spills all the piping hot tea about growing up in the Mormon church and her journey of leaving it behind. From navigating the intense expectations of church life to planning a wedding during her senior year of high school (yes, you read that right!), getting married at 18, and divorcing at 23, she’s not holding back. Ready for some jaw dropping stories, relatable moments, and a firsthand look at life as an ex-Mormon from Utah? Grab a Diet Coke and tune in—you won’t want to miss this! WATCH THE VIDEO EPISODE HERE: <link to youtube> GET THE FULL SHOW NOTES HERE: <link to blog page> | |||
| 33 Bringing Spirituality into Your Business with Victoria Strong | 08 Jan 2025 | 00:42:30 | |
In this episode, Jaiden chats with Victoria Strong, a very special brand designer and Tarot reader. Victoria shares her perspectives on bringing intention to your work, integration of life and work, reframing work habits, and accessing inner wisdom. If you’re interested in bringing harmony and abundance into your business, this episode is for you. Victoria Strong’s INSTAGRAM: https://www.instagram.com/victoriastrongdesigns/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/OoxHq0d8Hxk GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2025/01/08/bringing-spirituality-into-your-business-with-victoria-strong/ | |||
| 32 Jaiden's 2024 Recap | 18 Dec 2024 | 00:20:48 | |
We’re closing out 2024 with a bang on the final episode of The Rave Social Podcast, and trust me, you don’t want to miss this one. Jaiden takes us behind the scenes of her biggest wins this year, from almost hitting her highest revenue yet, to collaborating with clients and brands that truly align with her vibe. She’s also keeping it real about the challenges, like balancing travel and work, and how she’s learned to keep her content and business authentic. So, if you’re ready for some serious inspo to start your 2025 strong, hit play on this episode now. GET EVERGREEN CONTENT TEMPLATES GET INTENTIONAL INSTAGRAM: Use code PODCAST for 20% off! | |||
| 31 Lessons of 2024: Softening, Simplifying, and Showing Up Authentically with Natalie De Vincenzi | 04 Dec 2024 | 00:51:54 | |
This week’s episode is all about the hard-earned lessons that shaped 2024. Jaiden sits down with mindset and business coach Natalie De Vincenzi to reflect on the highs, lows, and everything in between. They dive into how social media platforms (hello, Threads) are changing the game, the challenges of staying authentic in an echo chamber of business advice, and why the era of hustle culture is finally making way for a softer, more sustainable way of working. This episode isn’t about the same old hashtag and algorithm talk—it’s about seeing the bigger picture and focusing on what truly matters: connection, authenticity, and trusting yourself. If you’ve been feeling overwhelmed by the pressure to “do it all,” this episode will be a breath of fresh air. It’s packed with actionable advice, hard truths, and plenty of laughs. Plus, Natalie’s mindset tips are chef’s kiss. Hit play now - you’ll walk away inspired, empowered, and ready to take on 2025 like the boss babe you are. GET INTENTIONAL INSTAGRAM: Use code PODCAST for 20% off! | |||
| 30 How to Create a Content Strategy for Any Brand with Madi Brown | 20 Nov 2024 | 00:42:11 | |
Struggling to figure out how to create a content strategy that actually drives results for your business? Don’t worry - this week’s episode is exactly what you need. Jaiden is teaming up with content strategy and brand photography expert, Madi Brown, to share all the dos and don’ts of content strategy - from building a cohesive brand identity to balancing aesthetics with messaging that truly connects. Jaiden and Madi also explore the importance of experimenting with your content and why community and connection are non-negotiables for business growth. If you’re tired of feeling stuck in a content rut or just want to refine your approach, this episode is packed with actionable tips you can start using today. MADI BROWN INSTAGRAM: https://www.instagram.com/madibrowncreative/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/-E2NWRQXgPc GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/20/how-to-create-a-content-strategy-for-any-brand-with-madi-brown/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 29 Why Should You Build a Visual Identity with Nicole Nixon | 06 Nov 2024 | 00:48:16 | |
Many hairstylists rely on posting photos of their work, hoping clients will just show up. But without a unique brand, they could be leaving serious money on the table… In this week’s episode, Jaiden sits down with Nicole Nixon, a branding expert and marketing strategist in the beauty industry, to answer the question: "Why should you build a visual identity?" Nicole dives deep into the power of a strong visual identity for hairstylists, emphasizing how a cohesive look across all platforms—from Instagram to in-salon aesthetics—creates a memorable brand that clients recognize and trust. You’ll also hear Nicole’s expert advice on identifying and communicating your unique perspective, and DIY branding and marketing tips that any hairstylist can start now. This episode is a must-listen for hairstylists, creative entrepreneurs, and anyone looking to elevate their brand and build a visual identity that resonates. NICOLE NIXON INSTAGRAM: https://www.instagram.com/itsnicolenixon/?hl=en FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/ByE8dOblAZQ GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/06/why-should-you-build-a-visual-identity-with-nicole-nixon/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 28 How to Market Yourself as a Realtor with Julia Uberty | 16 Oct 2024 | 00:53:32 | |
In this episode, Jaiden chats with Julia Uberty, a Salt Lake City realtor, all about how to market yourself as a realtor and stand out in a crowded market. Julia shares her journey from event planning to real estate, offering some seriously practical tips on personal branding, networking, and attracting the right clients. She also dives into the unique challenges self-employed entrepreneurs face when buying a home and steps to take right now if you’re interested in buying soon. Julia’s story is full of relatable insights on how to handle rejection, stay resilient, and grow your business by staying true to yourself. Tune in for tips, laughs, and some fresh ideas on how to market yourself as a realtor! JULIA UBERTY INSTAGRAM: https://www.instagram.com/juliaubertyhomes/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/v2F52YrkwBI GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/10/16/how-to-market-yourself-as-a-realtor-with-julia-uberty/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 45 How to Build a Personal Brand That Actually Converts with Chloe | 02 Jul 2025 | 00:56:46 | |
In this episode of The Rave Social Podcast, Jaiden is joined by Chloe, a personal brand coach, business baddie, and dog mom who’s built three six-figure brands from the ground up (no big deal). These two internet mutuals-turned-real-life-wives (yes, they both just got married!) are diving deep into all the messy, magical, and misunderstood parts of building a personal brand in 2025. They break down the biggest roadblocks they see in the online space—like what it actually means to “be personal” on your platform, how to stop chasing views that don’t convert, and why your morning matcha routine isn’t the reason people hire you (but it’s cute, so post it anyway). You’ll hear spicy takes on:
Chloe brings the wisdom, Jaiden brings the vibes, and together they make a pretty iconic duo. Whether you’re a creator, coach, or just trying to figure out what to post, this episode will help you show up online in a way that feels fun, clear, and profitable. Because yeah, we’re all here to help people… but we’d like to get paid too. | |||
| 27 Lazy Girl Marketing with Aubrey Westlund | 02 Oct 2024 | 00:46:17 | |
In this episode of The Rave Social Podcast, Jaiden sits down with Aubrey Westlund, photographer, educator, and creator of Stock Photography Academy, to discuss her approach to marketing and passive income – proving that working smarter, not harder, can seriously pay off. Aubrey shares her secrets for balancing your business with your personal life, setting social media boundaries, and keeping your marketing authentic. Plus, she breaks down her "lazy girl marketing" approach that helps you generate income without the burnout. This episode is a must-listen for creative entrepreneurs looking to simplify their marketing strategy and build a sustainable business. Tune in for laughs, lessons, and a fresh take on making marketing work for you! AUBREY’S INSTAGRAM: https://www.instagram.com/aubreywestlund/ AUBREY’S STAN STORE: https://stan.store/aubreywestlund FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/3O00_QBPmNs GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/10/02/lazy-girl-marketing-with-aubrey-westlund/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 26 How to Prep Your Business for Black Friday with Cassie Macfarlane | 25 Sep 2024 | 00:46:15 | |
In this episode of The Rave Social Podcast, Jaiden is hanging out with Online Business Manager, Cassie Macfarlane, to share practical strategies on how to prepare your business for Black Friday. As the biggest sales event of the year approaches, they’re sharing everything you need to know to ensure your business is ready to crush it. From setting up killer systems to make everything run smoothly, to crafting offers your customers will love, they’ve got you covered. Cassie’s sharing her favorite automation tools, easy ways to make the most of upsells, and how to make sure your clients have the best experience possible. Whether you're a seasoned business owner or gearing up for your first Black Friday event, this episode offers practical insights and step-by-step guidance that will help you prepare and execute like a pro. CASSIE MACFARLANE INSTAGRAM: https://www.instagram.com/cassiemacfarlaneco/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/D8dXPMUq19A GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/09/25/how-to-prep-your-business-for-black-friday-with-cassie-macfarlane/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 25 How to Overcome Mindset Blocks in Your Business with Stacy Musgrave | 11 Sep 2024 | 00:53:08 | |
The tricky thing about mindset blocks is that we often don’t know we have them. But here’s the thing - we all have thoughts that are holding us back in some way. So in this episode of The Rave Social Podcast, Jaiden sits down with mindset and business coach Stacy Musgrave to unpack the mindset blocks us entrepreneurs face and how we can overcome them. Stacy opens up about her wild ride from photographer to coach and how a total mindset shift was the secret to building her successful business. They dive deep into ditching perfectionism, beating imposter syndrome, and avoiding the comparison trap, while also highlighting why self-awareness and authenticity are non-negotiable in entrepreneurship. Stacy’s got some fire tips on how to face your fears head-on and embrace your own unique journey—trust us, you need to hear this. Tune in to hear how mindset can transform your business and get real advice from someone who's been there. STACY MUSGRAVE INSTAGRAM: https://www.instagram.com/stacymusgrave/ STACY MUSGRAVE WEBSITE: https://stacymusgrave.com/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/ZI4g1MKVwPE GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/09/11/how-to-overcome-mindset-blocks-in-your-business-with-stacy-musgrave/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 24 How to Market Yourself as a DJ | 04 Sep 2024 | 00:48:41 | |
In this episode, Jaiden is vibing with the one and only Sarah Lies—a DJ, producer, and artist who's been absolutely killing it in the local music scene and using social media to help boost her career. They dish on why having a killer online presence is just as crucial as your skills behind the decks. From the drama over influencer DJs to the latest trends shaking up the music industry, Jaiden and Sarah dive into it all. Plus, they share top social media strategies every DJ needs to know. And you won't want to miss the story behind Sarah's latest release—how her first post about it went from flop to fab in a surprising twist. SARAH LIES INSTAGRAM: https://www.instagram.com/sarahliesmusic/ SARAH LIES MUSIC, EVENTS AND MORE: https://linktr.ee/sarahlies FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/kTuFABJezrY GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/09/04/how-to-market-yourself-as-a-dj/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 23 How to Build a Community to Sell to Later | 28 Aug 2024 | 00:15:05 | |
If you don’t quite have offers you’re promoting yet, how can you start building a community that’s primed to buy from you when you’re ready? Jaiden’s got your back. In this solo episode, Jaiden guides you through how to build a community that you can later sell to. But first, major life update—Jaiden is engaged! She kicks off the episode by sharing her engagement story, and we are here for it! After sharing the details about her exciting news, she dives into the meat of the episode: building a community that’s ready to buy when you’re ready to sell. Jaiden breaks down her top strategies, from establishing yourself as an expert to balancing high-reach and nurture content, sharing your personal journey, and staying consistent with your posts. Whether you're just starting out or looking to grow your community, Jaiden's tips will help you connect with your audience and set the stage for future success. FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/yXV2LREZ1-A GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/08/28/how-to-build-a-community-to-sell-to-later/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 22 How to Create Better Content | 21 Aug 2024 | 00:29:24 | |
In this episode, Jaiden is spilling all the tea on creating better content. She answers the questions she gets asked all the time from business owners who are wondering… “Why isn’t my content performing like I want it to?!” From the types of hooks you need to have, how often you should post, to what type of content performs best, she’s got you covered. Plus, she dives into pro tips - like the best tools and apps to make editing your content easier. If you’ve got a business you’re marketing on social media, this episode has all the tips to help you truly connect with your audience. FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/B_q_pCspbbY GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/08/21/how-to-create-better-content/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 21 Social Media Management is Dead | 14 Aug 2024 | 00:48:04 | |
Is social media management a thing of the past? In this episode, Jaiden teams up with her friend Cass, another seasoned social media manager, to debate whether the role of social media managers is truly fading—or just evolving. Together, they dive into the evolution social media has taken from mainly focusing on aesthetic feeds, to the critical need for personal branding and community engagement. Jaiden and Cass spill the tea on what it really takes to keep your social accounts thriving, even if you’re handing the heavy lifting off to a social media manager. The duo also doesn't shy away from the tough stuff—they talk about balancing automation with a personal touch. If you’re not trying to let your social accounts flatline, you’re definitely gonna want to tune in. CASS’S INSTAGRAM: https://www.instagram.com/cassandraskyway/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/NEtNCGv04FY GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/08/14/social-media-management-is-dead/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 20 Copywriting that Converts with Kaili | 07 Aug 2024 | 00:48:06 | |
Ever read a website or email newsletter and think, “Did a corporate robot write this?” In this episode, Jaiden chats with Kaili Meyer, founder of Reveal Studio Co., about how we can all avoid sounding like a corporate robot wherever we show up online. Jaiden often talks about the importance of maintaining our brand voice, but Kaili took it a step further by sharing how keeping your personal brand alive in your writing is key to converting readers into buyers. She pointed out that audiences are drawn to personalities they resonate with - so they discussed practical tips that you can apply right now to keep your voice real and relatable. Kaili also shared how she got into writing, including the incredible story of how she started a magazine with a staff of 50 at just 20 years old! This episode is packed with actionable insights on effective copywriting, personal branding, and the magic of authenticity in marketing. Whether you’re in the middle of crafting a killer website, writing your next email newsletter, or just trying to keep your social media fresh, this one’s for you. KAILI MEYER INSTAGRAM: https://www.instagram.com/revealstudio.co/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/jv8KdRDylV8 GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/08/07/copywriting-that-converts-with-kaili/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 19 IN THE GARDEN with The Space Social | 31 Jul 2024 | 00:49:27 | |
In this episode of The Rave Social Podcast, Jaiden chats with Jordan, owner of Space Social, to kick off the first episode of the IN THE GARDEN series… where they may or may not have indulged in some of the devil's lettuce before the show. They dive into the ever-changing world of social media marketing, discussing topics like the myth that "more followers equal more success," what drives them crazy about freebies, their thoughts on AI, and how overusing ManyChat is like botched Botox. This episode is packed with practical advice, personal insights, and a whole lot of fun. Whether you’re a seasoned marketer or a business owner looking to grow your social media, there’s something here for everyone. So, slip on your favorite shoes, grab your drink of choice, and let’s take a walk in the garden! THE SPACE SOCIAL INSTAGRAM: https://www.instagram.com/thespacesocial/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/Ufd2cewrUhs GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/07/31/in-the-garden-with-the-space-social/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 18 Standing Out on Social Media as a Beauty Pro | 24 Jul 2024 | 00:41:32 | |
As a beauty pro, how can you stand out from the sea of others who do the exact same thing? Spoiler alert – it's your personal story! In this episode, Jaiden chats with Lindsey from Luxe Beauty Social, a social media manager who transitioned from hairstyling to helping beauty professionals stand out online. Lindsey opens up about her own journey, from the initial fears of sharing online to embracing the discomfort that comes with growth. She reveals how powerful personal storytelling is in setting yourself apart in the crowded beauty industry. During the conversation, Lindsey and Jaiden explore the potential of platforms like Instagram, TikTok, Pinterest, and email for beauty pros. If you’re a beauty pro looking to expand your social media strategy, or simply need some inspiration, this episode is packed with practical tips. Tune in to learn how your story can become your strongest asset in connecting with clients and growing your online presence. LINDSEY PRUITT INSTAGRAM: https://www.instagram.com/luxebeautysocial/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/WW0wVStSpSM GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/07/24/standing-out-on-social-media-as-a-beauty-pro/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 44 TEA TIME: The Elopement Recap | 18 Jun 2025 | 00:31:24 | |
In this episode of The Rave Social Podcast, Jaiden spills all the tea on her recent elopement adventure in Kauai! From the moment she and Reg landed on the island to saying "I do" in the most unexpectedly hilarious ceremony, Jaiden takes you through every detail of their June 5th wedding day. In this episode, you'll hear about why they chose to elope in Hawaii, which involves Reg's parents and some serious Scorpio moon energy. Jaiden shares the absolutely wild story of their officiant Christine, who literally forgot about their appointment and showed up in workout clothes and white Crocs. She takes you through their magical morning exchanging vows and the sweetest moments that had them both in tears, plus how their families reacted to the elopement news and why this felt completely different from Jaiden's first marriage. Jaiden answers listener questions about everything from wedding planning to what it feels like being a newly married woman the second time around. She gets real about why a traditional wedding never felt right for them, the importance of doing what feels authentic to your relationship, and how they're extending the celebration with their epic June 28th party in Salt Lake City. If you love honest conversations about relationships, non-traditional wedding choices, or just want to hear about someone living their absolute best newlywed life, this episode is for you! Jaiden's infectious excitement about being married and her genuine reflections on finding her soulmate make this a heartwarming listen that might just inspire you to book a trip to Hawaii. Hit play! | |||
| 17 My Villain Origin Story | 17 Jul 2024 | 00:20:50 | |
In this episode, Jaiden shares her villain origin story—but don’t worry, it’s not as sinister as it sounds. It’s the tale of how she became the marketer and social media manager she is today. Jaiden's entrepreneurial spirit was evident early on, from selling rocks to neighbors and creating custom cheer bows to cover cheerleading fees, to her college hustle where she revamped a promotional firm's website and social media presence. Despite not receiving the recognition or pay she deserved, these experiences led to her dream job in social media management. Jaiden's journey is a testament to resilience and creativity, filled with valuable lessons and reflections on gratitude and growth. Join Jaiden as she reflects on her path and shares insights to inspire your own creative journey. FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ WATCH THE VIDEO EPISODE HERE: https://youtu.be/gx_a4DJU-eE GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/07/17/my-villain-origin-story/ INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram Use code PODCAST for 20% off! | |||
| 16 Personal Growth and Living Authentically with Natalie De Vincenzi | 08 May 2024 | 00:46:36 | |
The conversation covers topics such as being a digital nomad, balancing travel and work, managing a business, dealing with comparison on social media, taking the pressure off, managing low points and breakthroughs, creating more than you consume, and being intentional with social media. In this conversation, Natalie De Vincenzi and Jaiden discuss various topics related to personal growth and living authentically. They touch on the addictive nature of TikTok and the importance of being intentional with its use. They also explore how to uncover what makes you different and embrace your unique story. Natalie emphasizes the significance of living from the heart and trusting yourself. They discuss the challenges of recognizing and celebrating successes and the wisdom gained from traveling. GET INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram FOLLOW NATALIE ON INSTAGRAM: https://www.instagram.com/coaching.by.natalie/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ GET THE FULL SHOW NOTES HERE: theravesocial.com/blog | |||
| 15 ChatGPT, Human Design, and Social Media Marketing with Andi Eaton Alleman | 24 Apr 2024 | 00:59:30 | |
In this conversation, Andi Eaton Alleman discusses the use of AI in small businesses and how it can be leveraged for business strategy, productivity, and content creation. She emphasizes the importance of ethical considerations in AI usage and highlights the benefits of understanding human design in business. The conversation provides insights into aligning human design with social media strategy for a more authentic and satisfying approach. In this conversation, Jaiden and Andi Eaton Alleman discuss the different energy types in human design and how they impact social media strategies. They explore the importance of honoring individual energy levels and finding alignment in content creation. They also discuss the benefits of understanding human design when hiring a team and how different energetic makeups can complement each other. Andi shares her insights on balancing masculine and feminine energies and the role of mindset in social media success. They also touch on Andi's retreats and mastermind membership, as well as her broadcast channel, Smart Girls Don't Gatekeep. FOLLOW ANDI ON INSTAGRAM: https://www.instagram.com/ouiwegirl/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ GET THE FULL SHOW NOTES HERE: theravesocial.com/blog | |||
| 14 How to Get More Leads on Instagram with Jordan Crump | 10 Apr 2024 | 00:46:16 | |
In this conversation, Jaiden and Jordan discuss lead generation strategies using ManyChat and quizzes. They emphasize the importance of soft selling and nurturing leads through email funnels. They also highlight the significance of building a community on social media by sharing personal stories and creating a sense of inclusion. The conversation provides insights into mistakes to avoid in lead generation and offers practical tips for successful community building. In this conversation, Jaiden and Jordan discuss the importance of setting boundaries on social media and not feeling pressured to share everything. They emphasize the need to find a balance between sharing and maintaining privacy. They also discuss the power of sharing simple things and the importance of showing your face on social media. They caution against faceless content and the potential negative impact it can have on building a community. They also discuss the pitfalls of complaining on social media and the importance of focusing on positive vibes. They highlight the benefits of long-form content in building trust and creating a strong community. Finally, they share personal advice, including choosing a career that fits your lifestyle and finding joy in life. FOLLOW JORDAN ON INSTAGRAM: https://www.instagram.com/thespacesocial/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ GET THE FULL SHOW NOTES HERE: theravesocial.com/blog | |||
| 13 Content Marketing and Calling You Out with Cass Klassen | 03 Apr 2024 | 00:55:21 | |
In this conversation, Cass and Jaiden discuss various topics related to online business and content marketing. Cass shares her background as a virtual assistant and her focus on building communities on social media. They discuss the changes in the online business space, including the shift in consumer behavior and the marketing towards money. They also debunk the myth of passive income and highlight the importance of being a beginner and owning it. Cass shares her journey from a virtual assistant to a content marketer and the value of observation and learning from others. They discuss the importance of consistency in content marketing and the need to sell and make it easy for potential clients. Overall, the conversation highlights the importance of awareness, practice, and learning from data in becoming good at content marketing. In this conversation, Cass and Jaiden discuss content strategy, the benefits of memberships, creating a membership, advice for the younger self, and the algorithm and future of social media. FOLLOW CASS ON INSTAGRAM: https://www.instagram.com/cassklass_/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ GET THE FULL SHOW NOTES HERE: theravesocial.com/blog | |||
| 12 Subtle Selling on Social Media with Nicole Toledo | 27 Mar 2024 | 00:54:31 | |
In this conversation, Jaiden and Nicole discuss the concept of subtle selling in social media marketing. They explore the shift from direct promotion to more authentic and engaging approaches. Nicole shares her insights on the power of storytelling and personal branding in building trust with the audience. They also discuss the role of freebies, the importance of building genuine relationships, and the value of community in social media marketing. The conversation emphasizes the need to balance promotional content with valuable and relatable content to create a successful subtle selling strategy. In this conversation, Jaiden and Nicole Toledo discuss various topics related to social media marketing. They touch on the use of ManyChat for managing overwhelming amounts of DMs and comments, as well as the potential drawbacks and limitations of automation. They also explore the concept of social proof and how it can be used to build trust and credibility with an audience. Finally, they share advice they would give to their younger selves, including the importance of staying focused on one's own journey and finding inspiration from personal experiences rather than constantly comparing to others. FOLLOW NICOLE ON INSTAGRAM: https://www.instagram.com/itsnicoletoledo/ FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ GET THE FULL SHOW NOTES HERE: theravesocial.com/blog | |||
| 11 How to Reprogram Your Money Mindset with April Benincosa | 13 Mar 2024 | 01:01:43 | |
In this conversation, April Benincosa discusses money mindset from a spiritual perspective. She emphasizes the importance of developing a sense of worthiness and finding abundance in nature. April also highlights the significance of having a vision and feeling, as well as taking inspired action. She encourages individuals to change their language and beliefs around money and understand their why. Additionally, April shares practical tips for money management and investing, while reminding listeners to find their own path and not be influenced by societal expectations. In this conversation, April Benincosa and Jaiden discuss various aspects of money mindset and personal growth. They explore the importance of changing your identity and beliefs, reframing the words 'should' and 'trying', and making decisions based on your own truth. They also emphasize the significance of living in the present moment, questioning your beliefs and stories, and embracing mistakes as learning opportunities. Additionally, they discuss the importance of focusing on happiness and joy, understanding different life lessons and paths, and recognizing abundance and sharing with others. They also touch on changing your perception of money, shifting your money mindset, and using money as a tool for service. Overall, the conversation highlights the importance of self-awareness, self-acceptance, and personal growth in developing a healthy relationship with money. Hit play. | |||
| 10 How to Pay Taxes and Build Wealth with Savannah Rowley | 06 Mar 2024 | 00:55:09 | |
In this conversation, Savannah Rowley, the owner of Tax Savi, discusses various aspects of taxes and tax planning for business owners. She emphasizes the importance of education and planning to avoid common mistakes, such as waiting until the last minute to prepare taxes. Savannah also explains the concept of quarterly taxes and the misconception that taxes are only due on April 15th. She addresses the fear of the IRS and clarifies that as long as individuals are honest and work with professionals, they are unlikely to face serious consequences. Savannah highlights the significance of bookkeeping and record-keeping for maximizing deductions and offers insights into tax avoidance and tax evasion. She emphasizes the importance of paying taxes and having ordinary income to support investments and financial goals. Savannah also provides guidance on tax strategies for obtaining loans and explains the implications of S corporations on taxes. Lastly, she clarifies the difference between marginal tax rate and effective tax rate and dispels misconceptions about tax deductions. | |||
| 9 Bookkeeping and Business Finance with Frances Aronhalt | 28 Feb 2024 | 00:49:28 | |
In this episode, Jaiden interviews Frances Aronhalt, a bookkeeper and CFO, about starting a business and working from home. Frances shares her journey of how she got started in her business and the importance of being home with her children. She explains the services she offers to business owners, including bookkeeping and CFO services. Frances emphasizes the need for business owners to have a plan in place for their money and to avoid chasing monetary goals without a strategy. She also discusses the importance of hiring employees and outsourcing to scale a business. Frances provides insights into determining personal income from the business and the role of business debt. She concludes by discussing red flags in a business bank account and the importance of ethical marketing. In this conversation, Frances Aronhalt shares insights and advice on bookkeeping and business finances. She discusses red flags to watch out for in business finances, the personal aspect of managing finances, and the importance of choosing a trustworthy bookkeeper. Frances emphasizes the need to create a safe space for financial discussions and provides recommendations for bookkeeping tools. She also highlights the impact of proper bookkeeping and offers advice for business owners, including the frequency of bookkeeping tasks and invoicing. Frances shares her thoughts on using QuickBooks and reflects on the importance of overcoming feelings of unworthiness in business. | |||
| 8 TikTok, Finance, and Passive Income with Jess | 21 Feb 2024 | 01:11:40 | |
In this conversation, Jess shares her journey from starting on TikTok to building a successful business. She discusses the importance of consistency and finding a niche on TikTok. Jess also provides insights on common money wasters and the impact of debt on financial goals. In this conversation, Jess and Jaiden discuss various topics related to finance, entrepreneurship, and social media. They emphasize the importance of setting smaller goals and taking action rather than waiting for the perfect moment. They also highlight the significance of managing finances and creating a budget. The conversation explores the relationship between income and spending issues, as well as strategies for increasing income. Jess and Jaiden share their experiences as business owners and the rewards and challenges that come with it. They discuss the value of learning new skills and the flow of money in the economy. The conversation concludes with a reflection on the different types of influencers and the evolving nature of influencer categories. | |||
| 43 Social Media Breaks with Hannah Hoffman | 04 Jun 2025 | 00:54:45 | |
Welcome back to the Rave Social Podcast! In this episode, Jaiden sits down with Hannah Hoffman from Sunny Social for a raw conversation about social media burnout, boundaries, and finding your way back to joy in business. Hannah opens up about her journey from thriving social media manager to complete exhaustion, sharing how she went from firing all her clients in February 2024 to taking a four month break from social media entirely. She walks us through the imposter syndrome, the weight of constant comparison, and ultimately making the difficult decision to let her business "die" in order to save herself. The conversation dives into the reality of being "always on" when social media is both your work and your personal space, and how Hannah learned to protect her "social real estate" by unfollowing and muting accounts that triggered comparison. They explore practical strategies for recognizing when you're truly burning out versus just having a tough day, the importance of aligning your posting frequency with your actual capacity, and why perfectionism is really just procrastination in disguise. Hannah shares how she now uses her cycle to work with her energy instead of against it, and why she's made joy and fulfillment key metrics in her business alongside engagement rates. This episode is a powerful reminder that taking a step back doesn't mean giving up, and sometimes the best thing you can do for your business is choose yourself first. Whether you're a social media manager, business owner, or just someone feeling overwhelmed by the pressure to constantly show up online, this conversation offers hope and practical wisdom for creating a healthier, more sustainable relationship with social media. | |||
| 7 Building a Community, Outsourcing, and Oversharing with Sam Schmidt | 14 Feb 2024 | 00:50:00 | |
In this conversation, Jaiden and Sam discuss the importance of creating a personal brand to support growth and attract ideal clients. They emphasize the need to show your face and share personal content to build a strong community. They also discuss the balance between personal and professional content and the pitfalls of over-sharing. Sam shares her experience of using her personal brand to transition into coaching and scaling her agency. They also provide advice on outsourcing and relinquishing control to scale as a social media manager. They also explore the challenges of scaling and relinquishing control, as well as the breakthroughs that come with finding the right flow. The conversation delves into the decision-making process of what tasks to outsource and whether to focus on financial ROI or personal frustration. They also touch on the constant evolution and abstract nature of social media management, and the advantages of specializing in one platform versus offering multiple platforms. The conversation concludes with advice to their younger selves, emphasizing the freedom to explore different paths and not feeling confined to a specific timeline or career trajectory. | |||
| 6 How to be a Conscious Business Owner with Brianna Rojao | 07 Feb 2024 | 00:47:35 | |
Join Jaiden Robinson and Brianna Rojao in a thought-provoking discussion on education, ethics, and engagement in social media management. In this episode, they delve into the importance of acquiring knowledge and skills in marketing and social media, the role of ethical practices in building trust with audiences, and strategies for community-building and engagement. Tune in for valuable insights and strategies on becoming a conscious and successful business owner in the ever-evolving landscape of social media management. | |||
| 5 How to Scale to a Social Media Management Agency with Caroline Langdon | 31 Jan 2024 | 00:51:38 | |
Join us on our podcast as we explore the thrilling journey of scaling an agency. The possibilities are endless, and we're here to provide valuable insights and key tips that can make all the difference in effectively growing your agency. From mastering time management and workflows to building a strong team and setting realistic goals, we'll serve as your guideposts along the path to success. Whether you're an agency owner or a social media manager, these tips are applicable to anyone seeking productivity and growth in their professional life. Tune in and embark on the exciting adventure of scaling your agency! Hit play. | |||
| 4 Social Media Mindset Shifts for Entrepreneurs with Maddy Brubaker | 24 Jan 2024 | 00:51:22 | |
Join Jaiden Robinson and Maddy Brubaker in this episode as they share valuable insights on the mindset shifts that entrepreneurs need to embrace in order to thrive on social media. Social media has become an essential tool for connecting with your audience and promoting your business, but it requires more than just following the rules. By embracing inspiration and creative flow, entrepreneurs can tap into a never-ending source of ideas that truly resonate with their audience. Experimenting with different content formats and adapting to the changing nature of social media is also crucial in staying ahead of the curve. Additionally, reflecting on your journey and giving yourself advice allows for personal growth and continuous improvement. Hit play now and discover the key mindset shifts that will empower you to unleash your creative potential on social media. | |||
| 3 How to Create A Successful Podcast Strategy with Anna Howard | 17 Jan 2024 | 00:57:55 | |
In this conversation, Jaiden and Anna Howard discuss the value of podcasts for entrepreneurs and the importance of storytelling. They explore the idea that podcasts are like a playground, allowing entrepreneurs to showcase their personality and build trust with their audience. They emphasize the need to understand your target audience and create content that resonates with them. They also discuss the different approaches to podcasting based on individual goals, whether it's for fun, brand sponsorships, or driving traffic to a business. Finally, they offer advice on how to improve storytelling skills and the importance of perseverance in podcasting. In this conversation, Anna Howard shares valuable insights on growing an audience, incorporating storytelling, promoting podcasts on social media, and balancing podcast content with other business content. She emphasizes the importance of intentional growth, the value of slow and steady progress, and the need to be prepared for the challenges that come with success. Anna also highlights the power of using snippets and clips to promote podcast episodes and the importance of drawing inspiration from various sources. Lastly, she advises her younger self to embrace the journey of not having everything figured out. Hit play! | |||
| 2 How to Build A Personal Brand with Cassie Dillard | 10 Jan 2024 | 00:40:13 | |
In this episode, Jaiden Robinson interviews Cassie Dillard, a social media manager and personal branding expert. They discuss the definition and importance of personal branding, overcoming fear and starting a personal brand, transitioning within a personal brand, how personal brands should show up on social media, the difference between personal brands and non-personal brands, addressing the perception of superficiality in personal brands, and advice for their younger selves. The conversation emphasizes the need for authenticity, storytelling, and building connections in personal branding. Hit play! | |||
| 1 2024 Marketing Trends | 03 Jan 2024 | 00:30:26 | |
In the first episode of the Rave Social Podcast, Jaiden discusses the marketing trends to expect in 2024. She emphasizes the importance of personal brands and the human touch in building trust with consumers. Jaiden also predicts an increase in affiliate marketing and the value of word-of-mouth recommendations. She highlights the significance of both short form and long form content, with a focus on podcasting. In addition, Jaiden discusses the rise of in-house content creators, the need for a shift in the coaching industry's marketing strategies, and the importance of providing value in email marketing. She also touches on influencer marketing, the evolution of digital courses, the use of AI-driven content, and the platforms that will be valuable in 2024. | |||
| 42 How to Expand Your Capacity for Bliss & Play with Tay & Claire | 22 May 2025 | 01:10:32 | |
Welcome back to the Rave Social Podcast! In this episode, Jaiden is joined by breathwork facilitators Claire Ollila and Tay for a lively conversation about breaking free from old patterns, embracing intuition, and most importantly how to have more fun in life. Tay shares her inspiring journey from feeling like a black sheep and rebelling against expectations, to discovering the transformative power of yoga, somatics, and breathwork at a young age. She opens up about pivotal moments, including how a challenging experience in high school and a breathwork session with Claire set her on a path of self discovery and service. The trio dives deep into the “Opening Path” a framework that guides women through foundational steps like safety, individualization, and personal power, leading to the ultimate goal: love, playfulness, and creative flow. They unpack common misconceptions about feminine energy, explain why true freedom and fun require a strong foundation, and share personal stories about the real work behind living in your “soft girl era.” If you’ve ever wondered how to reconnect with your intuition, create more joy, or break out of old patterns, this episode is packed with wisdom, laughter, and insights. Tune in to learn how to build the safety and power you need to truly play, express, and thrive. | |||
| 41: Work-Life Integration as an Entrepreneur | 07 May 2025 | 00:42:47 | |
Struggling to find work-life balance (scratch that, work-life integration!) as an entrepreneur? In this candid episode of the Rave Social Podcast, host Jaiden opens up about her journey from burnout and overwhelm to a more harmonious integration of business and life. Jaiden shares personal stories, including the turning point that made her rethink her approach, the physical and emotional toll of constant hustle, and the lessons learned about boundaries, mindset, and redefining success. Whether you’re a business owner feeling “always on,” juggling blurred lines between work and personal relationships, or just craving more freedom and peace, this episode offers honest insights and practical reflections. Tune in to discover why true work-life integration might be a myth - and how embracing integration can help you build a business and life you actually love. | |||
| 40 Increasing Your Capacity for Growth with Claire Ollila | 16 Apr 2025 | 00:49:33 | |
In this episode of The Rave Social Podcast, Jaiden welcomes breathwork facilitator and somatic mentor Claire Ollila to explore what it truly means to expand your capacity for growth—not just in business, but in life. Claire shares her powerful insights on stress responses, emotional regulation, and why so many high-performing women struggle to experience ease and joy. Together, they unpack the difference between traditional therapy and somatic work, the hidden costs of hustle culture, and how breathwork can help you repattern your nervous system for a more empowered and embodied life. Claire also offers real, actionable advice for anyone feeling stuck in burnout or constantly operating from their stress response. Whether you're scaling a business, navigating a life transition, or just craving more peace, this episode is filled with wisdom and practical tools to help you move forward with clarity and intention. | |||
| 39 TEA TIME: How to Make Friends in Your 20’s | 02 Apr 2025 | 00:26:33 | |
In this Tea Time episode, I'm getting real about one of the hardest things I've gone through - making friends in my 20s. Like, why is it SO difficult?? Whether you're post-college, post-divorce (me!), or just feeling lonely and wanting to find your girls, I've got you. I'm sharing my whole friendship journey - from being the "second choice friend" in high school to building my current circle after losing literally everyone during my divorce. We'll talk about Instagram connections, Facebook groups, saying yes to random events, and how to DM that cool girl you want to be friends with. If you're tired of watching everyone else have their perfect bestie groups while feeling left out, this episode is for you. The struggle is real, but I promise you're not alone and your people WILL show up for you! Hit play! | |||
| 38 Success is Written in the Stars: Breaking down Taylor Swift and Kendrick Lamar’s Natal Charts | 19 Mar 2025 | 00:52:37 | |
In this episode of The Rave Social Podcast, Jaiden welcomes special guest Danielle McCleerey—an industry leader in human design, astrology, trauma healing, and business strategy. Together, they dive deep into how astrology influences success, marketing, and the lives of some of the biggest celebrities, including Taylor Swift and Kendrick Lamar. Danielle breaks down Taylor Swift’s astrological chart, explaining how her Scorpio rising, Sagittarius sun, and Cancer moon shape her brand, resilience, and ability to captivate millions. They also discuss her relationship with Travis Kelce and why their dynamic works astrologically. Shifting gears, they analyze Kendrick Lamar’s Gemini sun, Libra rising, and Pisces moon—unpacking his strategic approach to fame, his long-game mentality, and how his astrology aligns with his artistic genius and recent career moves. Beyond celebrity charts, Danielle and Jaiden explore how understanding astrology and human design can help entrepreneurs and creatives step into their full potential, overcome visibility wounds, and build sustainable success. If you're curious about how the stars shape our world, this episode is a must-listen! FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/ FOLLOW DANIELLE ON INSTAGRAM: https://www.instagram.com/danielle_onthedaily/ WATCH THE VIDEO EPISODE HERE: <link to youtube> | |||