The Racer on Demand Show – Details, episodes & analysis

Podcast details

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The Racer on Demand Show

Amanda Van Den Elzen & Megan Meyer

Business

Leisure

Frequency: 1 episode/14d. Total Eps: 20

The no-BS podcast for racers who want fans, funding, and freedom.

Hosted by motorsports growth strategist Amanda Van Den Elzen and 2x NHRA Champion Megan Meyer, this show pulls back the curtain on what it really takes to grow in racing today. From sponsorship and social media to mindset and money, we share the stories, strategies, and straight talk that help racers build a brand and a career they love. Whether you’re weekend wrenching or full-time chasing, you’ll find real advice to help you create your version of success in motorsports.

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Recent rankings

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Apple Podcasts

🇨🇦 Canada - marketing
26/07/2026
#92
🇨🇦 Canada - marketing
25/07/2026
#62
🇨🇦 Canada - marketing
24/07/2026
#52
🇨🇦 Canada - marketing
19/06/2026
#100
🇨🇦 Canada - marketing
18/06/2026
#67
🇨🇦 Canada - marketing
17/06/2026
#55
🇨🇦 Canada - marketing
16/03/2026
#97
🇨🇦 Canada - marketing
15/03/2026
#66
🇨🇦 Canada - marketing
14/03/2026
#54
🇨🇦 Canada - marketing
10/01/2026
#75

Spotify

No recent rankings available

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https://www.instagram.com/brock11johnson
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RSS feed quality

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Score global : 58%

Publication history

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Latest published episodes

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Episode 6 | Stop Using this Dirty Word

Episode 6

Thursday, January 8, 2026 • Duration 01:19:04

It’s the most overused word in racing, and in this episode, Amanda and Megan explain why it might actually be holding your program back.

In this candid post-holiday conversation, the hosts ease in with real life (family Christmases, getting sick at the worst possible time), then shift gears into a deeper discussion every racer needs to hear: why brand awareness and logo placement alone aren’t enough anymore (and what sponsors actually want instead.) Using real-world examples, they break down the difference between being seen and being valuable, and why meaningful brand activations and authentic alignment matter more than ever.

The episode wraps with reflections on growth, learning curves, and a lighthearted look at what’s next: for racing, business, and family life.

If you’re a racer trying to build real sponsorship value, not just sell “exposure,” this episode will challenge how you think about brands, fans, and your role in the partnership.

Related Episode: Episode 4 | What if you were Naked?

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Episode 5 | A Dual Perspective (ft. Dave Siebert)

Episode 5

Thursday, December 25, 2025 • Duration 52:09

What does a brand really look for in a motorsports partnership?

In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first guest, Dave, Marketing & Brand Activation Manager at B’laster Holdings, for a candid conversation about what actually matters on the sponsor side of the table.

With a career that spans aftermarket performance parts, tires, and motorsports marketing (including his time at Nexen Tire USA), Dave shares how he got into the industry, what his role looks like today, and how brands think about partnerships beyond logos and lap times.

If you’re a racer trying to understand how sponsors think, or a brand wondering how to create meaningful activations in motorsports, this episode pulls back the curtain.

Tune in and learn how to show up for a partner as more than just a logo on a race car.

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Episode 4 | What if you were Naked?

Episode 4

Thursday, December 11, 2025 • Duration 56:56

Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den Elzen and Megan Meyer reveal how to build a powerful motorsports brand based on your core identity, not just logos. Learn personal insights and actionable strategies for navigating brand identity, securing sponsors, and building a loyal fanbase across all racing disciplines.

💡 Key Takeaways for Motorsports Branding

Naked Branding: Branding is about who you are without the graphics, logos, and colors.
Sponsorship Alignment: Understanding your values is crucial for securing and maintaining lasting sponsorships.
Authenticity: This is the key to building a loyal and engaged fan base.
Creative Marketing: How unique strategies can set you apart in a saturated motorsports field.
Community Engagement: Actionable ways to engage with the community to grow your brand.
Consistency: Why consistent messaging strengthens your brand identity and memorability.
Controversy Management: Strategies for handling difficult or controversial topics without alienating your core audience.
Brand Story: Your brand is more than your achievements; it's the authentic story you tell.

📚 Resources Mentioned in this Episode:

This is Marketing: You Can’t Be Seen Until You Learn To See (Book) by Seth Godin (affiliate link)

Build Your Intentional Brand: Define your Voice, Audience, and Message (Course) by Amanda Van Den Elzen

Turn ChatGPT Into Your Social Media Assistant: Build a 30-Day Content Calendar in 30 Minutes (Course) by Amanda Van Den Elzen

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself (Book) by Jessica Zweig (affiliate link)

Episode 3 | Prep for PRI Show

Episode 3

Thursday, November 27, 2025 • Duration 01:09:55

In this episode of the Racer on Demand show, hosts Megan Meyer and Amanda Van Den Elzen share their insights and experiences from attending the SEMA show, with a focus on preparing for the upcoming PRI show. They emphasize the importance of having a clear purpose when attending trade shows, highlighting that these events are ideal for laying the groundwork for future sponsorships and strengthening existing relationships. The hosts provide actionable tips for racers on how to effectively navigate trade shows, including pre-show research, building genuine connections, and leveraging patience and persistence to secure sponsorships and foster long-term partnerships.

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Episode 2 | Making Money with Social Media

Episode 2

Thursday, November 13, 2025 • Duration 01:03:01

In this episode of The Racer on Demand Show, hosts Amanda Van Den Elzen and Megan Meyer dive into how social media and content creation in motorsports has evolved and why digital content creation has become one of the most valuable tools in a racer’s toolkit.

They unpack how racers can generate income beyond traditional sponsorships through social media monetization, affiliate marketing, user-generated content, and brand collaborations. Amanda and Megan also discuss why authenticity and shared values matter more than ever, and how racers can use data and storytelling to create stronger, more meaningful partnerships with brands.

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Episode 1 | Where it all Begins

Episode 1

Tuesday, October 28, 2025 • Duration 44:39

In their debut episode, Megan Meyer and Amanda Van Den Elzen kick off The Racer on Demand Show from Crandon International Raceway during the World Championship weekend. Megan shares what it’s been like shifting from drag racing to off-road, while Amanda gives an inside look at her own race at Crandon. Together, they talk about what’s ahead for the podcast — from building stronger connections with fans and partners to finding new ways to grow sponsorships, social reach, and funding. It’s a real, unfiltered look at what it takes to move your racing program forward in today’s world.

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Episode 10 | Know, Like, & Trust

Episode 10

Thursday, March 5, 2026 • Duration 54:52

In this episode, Amanda Van Den Elzen and Megan Meyer dive deep into the essential "Know, Like, and Trust" factor and how it dictates everything from fan engagement to long-term sponsorship success. Moving beyond just podium finishes, they discuss how authenticity and influence are the real currencies in modern motorsports marketing.

WHAT WE COVER IN THIS EPISODE:

-- BEYOND THE PODIUM: Why sponsors are paying for your influence and ability to convert customers rather than just your race results or horsepower.

-- THE POWER OF AUTHENTICITY: Why showing your vulnerable moments and true personality makes you more relatable to fans and more attractive to potential partners.

-- MASTERING SOCIAL MEDIA CONTENT: Tips for overcoming camera shyness, the importance of "reps" and multiple takes, and how providing unique value can rapidly grow your following.

-- BORROWED TRUST: How racers can act as a bridge for their sponsors by extending the trust they have already built with their fans to a new brand or product.

-- THE RISKS OF SWITCHING BRANDS: A look at how changing sponsors can erode fan trust if not handled with clear communication and a focus on product quality.

-- PROVIDING AUDIENCE-CENTRIC VALUE: Shifting the focus from yourself to your audience by solving their problems and offering behind-the-scenes insights they can't get anywhere else.

-- BRAND AWARENESS AS THE FIRST STEP: Understanding that a racer's job is often helping people simply "know" a sponsor exists before they can ever "like" or "trust" it.

WE WANT TO HEAR FROM YOU: We are planning a special Q&A episode! Head over to the Motorsports Marketing Tips Facebook group or find us on Instagram to drop your most pressing questions about sponsorship, marketing, and the racing industry so we can answer them on the air.

READY TO BUILD A BRAND THAT SELLS?

Episode 9 | Sorry, There's No Budget (ft. Josh Wiese)

Thursday, February 19, 2026 • Duration 01:37:02

What is actually happening on the other side of your sponsorship pitch? In this episode, we are joined by Josh Wiese, a business development expert at a Fortune 300 company and former host of the Sponsored Rider Club podcast. Josh brings a perspective that most racers never get access to: the reality of how massive corporate budgets are actually managed and moved.

WHAT WE COVER IN THIS EPISODE:

-- THE REALITY OF CORPORATE BUDGETS: Why your sponsorship proposal might be competing against a new set of office chairs or an internal social media hire rather than another race team.

-- THINKING LIKE A CONTRACTOR: Shifting your mindset from "seeking support" to becoming a professional service provider that solves specific business problems.

-- BEYOND THE END CUSTOMER: How racers can provide massive value through B2B (business-to-business) connections and supplier relationships that have nothing to do with stickers on a car.

-- PROTECTING THE BRAND: The "checkered past" and social media pitfalls that can kill a sponsorship deal in 15 minutes, even after 15 years of building trust.

-- THE POWER OF RAW CONTENT: Why Josh would rather see you post a "goofy" behind-the-scenes blooper or a technical explanation than a highly produced drone shot.

-- STANDING OUT: How to use specific "visual cues" and unique personal branding to ensure you are memorable in a sea of generic pitches.

WE WANT TO HEAR FROM YOU: We are still gauging interest in an in-person sponsorship conference or workshop! If you would find value in a live event to help build your program, please let us know in the comments or via social media.

READY TO TURN YOUR LOSSES INTO LESSONS?

-- JOIN THE COMMUNITY: Visit racerondemand.us for resources, including the shortened "Motorsports Marketing and Sponsorship" ebook.

-- CONNECT WITH US: Find us on social media to share your biggest takeaway from Josh’s corporate perspective.

-- SUPPORT THE SHOW: Leave us a review to help us keep bringing you these high-level industry insights!

Episode 8 | Big Plans & Bold Moves

Episode 8

Thursday, February 5, 2026 • Duration 01:36:48

If you want 2026 to be the year your race program finally operates like a professional business, you have to stop "spraying and praying" and start executing with intention. In this episode, Amanda and Megan go behind the scenes of their own planning boards to share the specific business targets, personal milestones, and industry-wide missions they are tackling this year. From massive partnership goals to the "Power of 20," this is the blueprint for a high-performance season that lasts long after the checkered flag.

WHAT WE COVER IN THIS EPISODE:

-- THE $50,000 PARTNERSHIP CHALLENGE: We aren't just aiming for logos; we’ve set a target to help the racing community secure $50,000 in new partnerships this year through focused, solution-based outreach.

-- THE POWER OF 20: Megan breaks down her "20" goal strategy—connecting with 20 new female industry leaders, reading 20 books, and conquering 20 pull-ups—to prove that personal discipline is the engine behind professional success.

-- RACER ON DEMAND’S 2026 MISSION: Amanda shares her vision to support 100 racers through the platform and the ambitious goal of paying out $10,000 directly back into the racing community.

-- BUILDING BRAND EQUITY: We discuss moving beyond "support" and focusing on entry-level partnerships and creative activations—like dealership events—to build long-term value for brands.

-- THE KNOWLEDGE GAP: With the landscape of sponsorship education shifting, we discuss our commitment to keeping high-level professional resources alive and accessible for grassroots racers.

-- BIG GOAL BREAKDOWN: We share our step-by-step process for reverse-engineering a massive vision into a manageable, year-long roadmap. Learn how to turn "someday" dreams into a checklist of actionable tasks that drive professional results.

Episode 7 | Beyond the Deliverables (ft. Sara Oettinger)

Episode 7

Thursday, January 22, 2026 • Duration 01:15:36

What does a major brand like AMSOIL actually look for in a racer? In this episode, we sit down with Sara Oettinger, Marketing Manager at AMSOIL, to pull back the curtain on high-level motorsports marketing. Sara shares why traditional "gold, silver, and bronze" sponsorship packages are a thing of the past and explains how racers can become true extensions of a brand's marketing team.

WHAT WE COVER IN THIS EPISODE:

-- THE RACING ECOSYSTEM: Understand the balance between series, influencers, and racers, and how you fit into a brand’s "giant puzzle."

-- VALUE VS. BUDGET: Why a brand’s appreciation for your work doesn't always equate to their available budget—and how to navigate that conversation.

-- SPOTTING THE GAPS: Learn how to identify what a brand is missing in their current strategy and position yourself as the solution.

-- DISCRETIONARY EFFORT: Sara shares real-world examples of grassroots racers who stood out by showing passion and effort that went beyond a signed contract.

Whether you’re a seasoned pro or a grassroots racer, Sara’s "Sara-isms" and unique perspective from 15 years in talent acquisition offer a masterclass in relationship building and professional networking.

STOP SELLING LOGOS AND START BUILDING PARTNERSHIPS.

AMSOIL's Preferred Racer Program: https://blog.amsoil.com/preferred-racer-program

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