The Purpose-Led Leadership Podcast is the place that helps you communicate, engage and lead with purpose.We lift the lid on what it takes to be a great leader and our guests share tips, principles, wins and failures that will educate and inspire you to lead your own team and business with purpose.
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Ep 96: The Most Hated Salesperson: A New Perspective with Benjamin Dennehy
Episode 96
Monday, April 7, 2025 • Duration 01:22:47
Is your sales approach costing you deals? Are you too soft on prospects when you should be closing?
In this episode, I sit down with Benjamin Dennehy—dubbed the UK’s Most Hated Salesperson—to strip away the fluff and expose what truly works in sales and recruitment. Love him or hate him, Benjamin’s approach is bold, direct, and brutally effective.
We dive into Benjamin’s past and how he became the character he is today. He shares incredible insights into what to say in sales meetings, how to close, and strip away those prospects that aren’t right for you.
His magic trick is getting the room when people don’t even know his name or what he does - and selling.
If you’re in sales, recruitment, or business development, this episode will challenge everything you think you know about selling.
Ready for a sales reality check? Tune in now!
“I don't think you should be yourself in sales.” – Benjamin Dennehy
You'll hear about:
✅ The psychology behind closing deals—why most people get it wrong
✅ Cold calling secrets that actually work (if you have the guts to use them)
✅ The art of questioning—how to control the conversation and qualify leads fast
✅ Recruitment sales tactics that separate amateurs from the pros
✅ Why personal branding and LinkedIn are game-changers in today’s market
Ep 95: Creating Winning Recruitment Cultures with Alex Elliott
Episode 95
Monday, March 31, 2025 • Duration 01:21:45
What does it take to build and scale a thriving recruitment business?
Emotional intelligence, effective communication and a singular vision all play a key role.
In this episode, I am joined by Alex Elliott, founder of Liquid Personnel, to uncover the key principles that drive high-performing recruitment teams. From hiring standards and team dynamics to navigating the emotional challenges of selling a business, Alex shares his journey and hard-earned insights.
Whether you're a recruitment professional, business owner, or aspiring entrepreneur, this episode is packed with actionable takeaways to help you stay ahead in a rapidly evolving industry.
Tune in now and take your recruitment game to the next level!
“The best culture for me is winning.” – Alex Elliott
You'll hear about:
Effective communication is key in recruitment processes.
Alex’s journey to build, scale and sell Liquid Personnel
There's so much luck involved in life.
Hiring standards should focus on competencies, not just numbers.
Ep 86: I rebuilt my 7-figure life in 2 years after losing everything with Meena Adnani
Episode 86
Monday, April 22, 2024 • Duration 01:02:07
You have the power to create your own story.
No matter what anyone else says or believes, you can achieve the life you want.
My guest in this episode, Meena Adnani, grew up in Indonesia and always knew she needed to break from the traditional role women played in her life experience.
Little did she know that this journey would take her to professional and financial success only to lose it all. Despite that loss, which she shares all about, she went on to build back to a 7-figure business.
Meena talks about how she managed to achieve this and why her resilience and mindset were her greatest assets in being able to do so.
“I’ll never allow anyone to tell me what’s not possible” – Meena Adnani
You'll hear about:
00:43 - An introduction to Meena
02:04 - Meena's journey since school
08:42 - Meena on losing her wealth
12:35 - Being able to prove people wrong
20:27 - How her parental relationships built her resilience
29:31 - You have to believe anything is possible
34:05 - How Meena reached 7-figures
39:29 - People buy from people
45:18 - What Meena is doing for her personal growth
53:49 - Healing is ongoing
Ep 85: You have to look after number 1 with Nat Berman
Episode 85
Monday, April 15, 2024 • Duration 54:33
Nothing works unless you do.
Your family, your relationships, your business.
That’s why you need to look after yourself first to be able to best serve those around you.
In this episode I am joined by Nat Berman, who has lived by this rule in all areas of his life. He shares his views on the LinkedIn landscape after having built a successful personal brand from the platform.
He also discusses why finding the right people is important but not an easy process, and how this can impact your online presence as well as real world connections. Nat also shares how anxiety has affected him throughout his life and what has worked for him to manage it.
“Look out for number 1 otherwise you’re way less useful to other people” – Nat Berman
You'll hear about:
01:03 - An introduction to Nat
02:21 - Nat's view of the LinkedIn landscape
05:51 - The importance of personal in personal brand
09:57 - Nat's journey since school
14:17 - Nat's version of coaching
18:20 - Nat on family and relationships
20:01 - Nat on enhancing your mental health
22:44 - Where did Nat's anxiety stem from?
24:52 - What is purpose to Nat?
29:04 - Finding the right people
Ep 84: Paving the way for women in construction with Kelly Cartwright
Episode 84
Monday, April 8, 2024 • Duration 55:40
Construction is a man’s game, right?.....Wrong
There are still industries that have preconceptions about whether men or women are best suited to work in them. And construction is one of them.
But it doesn’t have to be this way.
My guest in this episode is Kelly Cartwright, the company owner of Core Recruiter, showing the world that women can not only work in construction but be award winning leaders.
Kelly shares her experiences as a woman in the industry and the challenges she has faced. She talks about what purpose is to her, and the importance of showing vulnerability. She also tells all about the dress the dress that got her so much recognition but also feeling sof overwhelm as a result.
“Just because I am female doesn’t mean I’m at a disadvantage” – Kelly Cartwright
You'll hear about:
01:01 - An introduction to Kelly
01:39 - Kelly on her awards & that dress
04:19 - Why Kelly does what she does
08:39 - Kelly's journey since school
14:34 - Kelly's thoughts on social media
20:44 - Has Kelly changed as her business has grown?
26:42 - Has Kelly had harsh lessons along the way?
31:23 - What does the future hold for Kelly?
35:46 - Is there a place for showing vulnerability?
44:58 - Kelly on purpose
Ep 83: Sexual assault changed the course of my life with Rob Sharp
Episode 83
Monday, April 1, 2024 • Duration 01:07:03
One life event can change everything for better or worse.
It took my guest, Rob Sharp, 18 years to begin to face being sexually assaulted. In that time he turned to drugs, which took over his life. The relationships with his family broke down and have never recovered.
This is a story of pain but also of owning your life choices and facing your past.
You’ll hear Rob share the hardest of things from his childhood through to the present day. How climbing Kilimanjaro became more that just getting to the top of a mountain and what positives Rob has taken from everything that has happened to him.
This is an incredible episode and as a warning it does contain references to suicide and sexual assault.
“The longer, the deeper, the darker it got, it was killing my head” – Rob Sharp
You'll hear about:
00:00 - Start
01:49 - Rob's journey since school
02:58 - Violence in Rob's childhood
06:59 - How has Rob's childhood affected his life
10:00 - Rob's life changed after being sexually assaulted
14:16 - What's the point in me being in the world?
21:00 - Why Rob chose to make amends
25:56 - How Rob felt when family knew about the assault
29:31 - Rob on using drugs as a coping mechanism
Ep 82: Take risks: what’s the worst that could happen? With Dominic Joyce and Harry Portch
Episode 82
Tuesday, March 26, 2024 • Duration 01:04:26
3 generations of recruiters come together and delve into what it takes to be successful in the recruitment industry.
In this episode I am joined by Harry Portch, one of the UK’s youngest recruitment agency owners and Dominic Joyce with over 10 years experience working in recruitment, talent acquisition across agency, RPO and in-house.
We get into the nitty gritty of what recruitment consultants get wrong, right and everything in between. From building the right culture in the modern recruitment industry to our views on LinkedIn and personal branding.
This is a must listen for recruiters at any stage of their careers.
“What if it’s a lot bigger than you could ever imagine? Go for it” – Harry Portch
You'll hear about:
00:00 – Start
01:06 - An introduction to Harry's life since school
06:01 - How Harry secures well known clients
09:34 - What makes a successful recruitment consultant?
16:11 - How Harry will cope with leadership
19:56 - What's annoying about recruitment consultants?
26:17 - What should recruitment consultants be doing?
34:57 - Funny recruitment stories
38:08 - How to create the right culture?
42:27 - Thoughts on the LinkedIn Landscape
50:06 - Using personal branding agencies
Ep 81: Life with anorexia taught me to be kind to myself with Melissa Matson
Episode 81
Tuesday, March 19, 2024 • Duration 01:00:19
Eating disorders take over your whole life.
It affects everything from relationships, to who you are and how you show up in the world.
This was life as a young adult for my guest, Melissa Matson. She was always counting calories and believed that waking up in pain was a good thing. Now she’s through the other side and in a place where she uses this experience to ensure she lives a life full of self-kindness.
In this episode she shares all about life with anorexia, how she lost who she was after having kids and how she has now reclaimed that. She delves into her purpose of working as a brand strategist and why focusing on metrics is never the right approach.
“There comes a point that you’ve got to stop pretending to be the thing you think you should be” – Melissa Matson
You'll hear about:
00:00 – Start
00:46 - An introduction to Melissa
04:12 - Who is the real Melissa?
10:24 - Was Melissa a self-made resilient person?
15:37 - Melissa's life with an eating disorder
20:11 - What therapy taught Melissa
23:52 - Melissa's life outside of social media
27:57 – Melissa’s thoughts on social media metrics
30:30 - Losing who she was after having kids
40:53 - What would Melissa change about her life?
46:35 - What does Melissa want to be remembered for?
Ep 80: My trauma is my gift with Nick Raeburn
Episode 80
Tuesday, March 12, 2024 • Duration 53:34
Trauma is a part of many people’s lives, but not many are able to use it to then help others overcome theirs.
My guest in this episode is a very special friend, Nick Raeburn. He only started to work on his own childhood traumas late on in life and it has changed who he is and how he shows up in the world.
He gets raw and talks about his experience being abused by a family member as a child, and the impact this has had on the relationships in his life. He also delves into the ways this has shaped how he works with clients to support them to show up as their real selves.
This one is not to be missed.
“I think about how what I’ve been through helps other people” – Nick Raeburn
You'll hear about:
00:56 - An introduction to Nick
02:37 - How has sexual abuse affected Nick?
06:14 - Why having children changed Nick
08:49 - The reasons Nick shares his story
14:34 - Trapping a monster in a cage
19:40 - What impact has Nick's wife had on his life?
22:54 - What Nick thinks it takes to be a man
27:04 - Nick's advice to men that are struggling
30:13 - The good, bad and ugly of LinkedIn
36:11 - Nick on accessing his 'little boy' energy
39:24 - What scares Nick now?
43:21 - How important is purpose to Nick
Ep 79: Inspiring excellence in recruitment with Charlotte Smith
Episode 79
Tuesday, March 5, 2024 • Duration 57:20
What does great recruitment look like?
Well, this episode with Charlotte Smith is a no holds barred break down of all things recruitment.
Charlotte is a Recruitment Director who champions the industry and comes from a family full of recruiters. We talk about why emotional intelligence is a recruiter’s superpower and how to get the culture piece in organisations right.
We also go deep into 180 recruitment and why data is king in order become great in this industry.
If you want to know what it takes to be a great in this industry this episode is not to be missed.
“We find people jobs, we don’t do a terrible thing ” – Charlotte Smith
You'll hear about:
00:56 - Charlotte's recruitment background
03:45 - Why recruiters should be proud of what they do
08:10 - Why you need to understand emotional intelligence
11:22 - How to get the culture piece right?
16:54 - Why specialist is Charlotte's least favourite word
24:56 - The importance of the follow up
27:33 - How Charlotte measures performance
31:27 - Is 2024 going to be better than 2023?
35:03 - What data does Charlotte look at?
43:28 - What does lazy management look like?
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