The PRovoke Media Podcast – Details, episodes & analysis

The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA.

In this podcast, the third class of recipients gather with WE founder/CEO Melissa Waggener Zorkin and PRovoke Media editor-in-chief Arun Sudhaman to discuss their the program's importance, the lessons they are hoping to learn, and their advice for PR industry leaders. 

This show features the 2024 Young Changemakers:

• Adina James (UK/Europe), account director, Allison
• Mei Lee (APAC/MEA), senior designer, Retroviral 
• Paula Chirinos (North America), SAE, Ketchum

Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.'

In conversation with Arun Sudhaman, Thomas discusses why and how he wrote the book, which features insights from numerous communications leaders from across the globe. He also explores whether brands can be 'outrage-proofed' in today's febrile environment, where many may choose to remain silent rather than risk a backlash.

Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.

In the third edition of our Cannes podcast series, Avian WE CEO Nitin Mantri sits down with Arun Sudhaman to discuss why climate change and ESG issues are becoming non-negotiable for brands. Mantri also discusses how these themes inform corporate communications in India, and their implications for the broader PR market in that country. 

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-moving times.

In the first of a series of special podcasts from Cannes Lions International Festival of Creativity, Hotwire’s co-president of North America, Heather Craft, talks to Paul Holmes about how communicators can bring creativity to ESG reporting and tell compelling stories about brand accountability that resonate with multiple stakeholders and audiences.

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.

Topics Covered: 0:00 Introductions 2:32: What if This is New to Me? 4:57: The History of ESG 7:57: Start with the Top-Line Narrative 9:57: Get Executives Involved 14:01: Consistency Between Internal and External Messaging is Always a Problem 15:37: Make Employees Part of the Strategy 20:51: Where Does This Fall in the Priority List for the Company? 22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it) 

Every single industry is a target for cyber criminals these days, but Anna Ruth Williams, founder and chief strategy officer at ARPR, and Geoff Blaine, senior vice president and chief marketing officer at SonicWall, have insight on how companies can better protect themselves before an attack. 

In this episode of the PRovoke Media Podcast, Celen Vasquez provides insight into the organization COOP, and how it trains under-employed college grads for careers in marketing and communications. A COOP graduate, Vasquez discusses the roots of the industry-specific program and how it works with PR and marketing agencies to help launch careers.

Armando Triana, senior vice president of social media at Coyne PR, and Henry Langer, vice president of customer success at Julius Influencer Marketing, discuss how social media influencers are educating and entertaining a growing number of audiences in new ways.