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Explore every episode of the podcast The Programmatic Digest

Dive into the complete episode list for The Programmatic Digest. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
189. How To Turn Curated Audience Into Insights with GDB11 Nov 202500:24:15

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB! 

Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop 

 
Summary: 
A fast, practical deep dive into how GDB redefined programmatic curation  from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders.

Here's What You'll Learn

  • Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time.

  • DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers.

  • Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains.

  • Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety.

  • Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters.

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop 

About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

 

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

 

Timestamps

00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop 

06:13 – Curation explained: beyond the buzzword

07:35 – CTR vs. Conversions: real performance examples

13:37 – From data to insight: how curation drives smarter optimization

18:21 – Efficiency and scale: working with the right curation partner

20:48 – Collaboration, trust, and better partnerships

23:16 – Final takeaways: the "Refuse to Lose" mindset

 

Meet Our Guests:

GDB:

https://www.gdb.net/

John deTar: 

https://www.linkedin.com/in/johndetar/

Felipe Matheus Ramos:

https://www.linkedin.com/in/boyzao/

 

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/ 

https://www.linkedin.com/in/helene-parker

 

Manuela Cortes - Co-Host 

Programmatic Digest In Espanol: 

https://www.linkedin.com/in/manuela-cortes-

 

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

 

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

 

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

 

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop 

 

188. Past the Hype: How to Buy Smarter After TTD's Reseller Update30 Oct 202500:44:41

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency.

We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to optimize beyond a basic domain list.

Here's What You'll Learn

  • Reseller ≠ automatically bad: the original IAB intent vs. today's nuanced reality.

  • OpenPath vs. exchanges: what "direct to publisher" actually changes (and what it doesn't).

  • Transaction ID, explained simply: one auction ➝ one ID ➝ fewer dupes and smarter SPO.

  • How to buy smarter right now: talk to publishers, ask for goal-specific PMPs, and evaluate placements/experiences — not just domains.

  • Buyer playbook upgrades: site list ➝ supply-path & placement-level decisions; pair KPI outcomes with quality signals (viewability, density, layout).

 

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop 






About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

 

Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

 

Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

 

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

 

Timestamps

00:00 – Intro & why this special episode

02:05 – Gareth's background (AppNexus ➝ RTK ➝ Magnite ➝ Gamera)

07:45 – "Reseller" 101: what the IAB meant vs. how it's used today

12:30 – Value-add resellers & unique placements (widgets, comments, InfoLinks)

18:20 – Why TTD labeled SSPs as resellers; how OpenPath fits

23:40 – Optics, trust, and buyer confusion: are we only supposed to buy OpenPath?

28:15 – Transaction ID in plain English + why it matters for SPO

34:50 – What changes for traders day-to-day (and what doesn't)

39:25 – Practical playbook: talk to publishers, ask for KPI-aligned PMPs

44:10 – Gamera's approach to real-time, on-page quality signals

49:00 – Final takeaways & where buyers should focus next

52:30 – How to reach Gareth (site & LinkedIn)

 

Meet Our Guest:

Gareth Glaser – CEO of Gamera

https://www.linkedin.com/in/garethglaser

 

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/ 

https://www.linkedin.com/in/helene-parker

 

Manuela Cortes - Co-Host 

Programmatic Digest In Espanol: 

https://www.linkedin.com/in/manuela-cortes-

 

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

 

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

 

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

 

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop 

 

179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener03 Jul 202500:33:18

In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role.

David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it's time to make a move.

We then break down what makes campaigns work well. We explain why building strong partnerships with platforms like Pubmatic and OpenX matters. We also explain the difference between focusing on performance and focusing on brand goals—and when each one is more important depending on your campaign's goal.

Later, we talk about personal growth and the power of networking. I share how to keep learning at work and how to handle the guilt some feel when changing jobs. We also talk about favorite TV shows like Night Agent and Peaky Blinders. We end by thanking each other and reflecting on the great conversations this podcast brings.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

Programmatic Training & Coaching:

 

Timestamp:

(00:02) - Programmatic Media Director on SPO Strategy

(14:48) - Navigating Performance Marketing and Career Growth

(24:51) - Career Growth and Personal Development

(32:41) - Gratitude and Connection in Podcasting

 

 
Meet Our Guest:

  • David Wiener 

    • https://www.linkedin.com/in/david-wiener-169523121/


Meet The Team:

 

  

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

 

Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/ 

 

S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino09 Sep 202200:45:53
98. The Future of Programmatic Media Buying with Mike Woods30 Aug 202200:33:35

We welcome Mike Woods of Affinity Solutions to the Sensei's corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today's episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

97. How to Prepare for Signal Loss with Sarah Polli23 Aug 202200:38:59

We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. 

Timestamp:

01:48 - Meet Sarah Polli

08:57 - Sarah's Thoughts on Cookie Deprecation

14:08 - What Everyone Should Know About Signals and Signal Loss

18:41 - Where to Begin with the Cookie Deprecation

23:22 - Identifying How Things Are Measured

30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution

32:21 - Sarah's Actionable Insight

34:14 - Sarah's Definition of Programmatic Advertising

38:19 - How to Connect with Sarah

Guest Information:

  • Sarah Polli - Senior Director of Marketing Technology at Hearts & Science

Meet Our Team:

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape16 Aug 202200:37:54

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei's corner. Therran is the Vice President of Data and Technology at Essence Global. In today's episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately.

Timestamp:

02:14 - Therran's Introduction

09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry

12:39 - Therran's Thoughts on Privacy Data and Third-Party Cookie Deprecation 

20:29 - Therran's Perspective on the Open Internet and Authentication

25:34 - Therran's View on How Best to Advise Agencies Who are Data Rich or Data Poor (Each approach is different!)

30:39 - Therran's Explanation of Data Clean Rooms to a Five or Six-Year-Old

32:54 - Therran's Actionable Insight

35:02 - The Skill Set Every New Trader Should Develop Immediately 

Guest Information:

  • Therran Oliphant - Vice President of Data and Technology at Essence Global

Meet Our Team:

S2. Novedades de Connected TV con Angel Pascual12 Aug 202200:33:23
95. How To Hire, Onboard, and Retain Programmatic Talent09 Aug 202200:32:16

Running a programmatic team is anything but automated.
Let's define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently.

According to Oxford languages, Activation is the action or process of making something active or operative.

When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs.

This week's episode of the Programmatic Digest podcast is a lesson on programmatic activation focusing on the People.

The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media.

We teach the following framework The 3 P's
Focus efficiency in:
The Platform
The Process
The People

The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes.

Reach and Frequency Course

94. The Cookieless Future02 Aug 202200:35:59

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline.


I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all).

In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source.


Why is this even happening?


Where did it all start (or rather, who started this)?

It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube.

For more information:

Reach and Frequency Course

 

93. What Do S.P.O and D.E.I have in common?26 Jul 202200:30:37

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side's perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift's expertise on both the publisher's and buyer's views. Sonja discussed her take on Google's 3rd Party Deprecation announcement and how her team planned to work around it. 

 

We ended the conversation by discussing diversity, equity, and inclusion. Sonja specifically shared how she went about diversifying her team and how much of a positive impact it has had on TripleLift. 

 

Sonja is truly the epitome of living authentically, both professionally and personally. 

 

Timestamp:

1:10 - Sonja's Introduction

4:14 - What is TripleLift and What is Sonja's Role 

7:07 - How TripleLift is a Partner in Advertising

9:00 - Sonja's Thoughts on Third Party Deprecation

12:07 - Sonja's Tips for Working with Companies that Provide Supply Path Optimization (S.P.O)

17:00 - Direct Seller VS. Reseller

19:09 - How Sonja Diversified Her Team and Created an Inclusive Environment

26:15 - Sonja's Three What If Statements

Guest Information:

Meet Our Team:

Website | Instagram | Facebook | LinkedIn

S1. La formación de nuevos talentos en Programmatic22 Jul 202200:24:58
92. How Canela Media Reaches Latin Audience Authentically19 Jul 202200:35:20

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.

Timestamp:

01:39 - Isabel's Introduction

08:24 - Tips for Marketing to the Latino Community

13:08 - Canela Media Case Study

23:07 - Streaming Projections

24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation

30:53 - Isabel's Motivation for Founding Candela Media

33:08 - Isabel's Advice for Hélène

Guest Information:

Meet Our Team:

178. Audience First, Attribution Always: A Practical Workshop for Traders27 Jun 202500:37:15

This is the third episode in a special 3-part series sponsored by Drako!

Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM

In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold.

Key Takeaways:

  • Custom targeting is a game changer
    Use geo-targeting, competitive conquesting, and location data to find the right users in the right places.

  • Don't skip pre-campaign planning
    Understand your audience before hitting "go." Market research, demographic insights, and clear campaign goals will make your optimizations easier.

  • Campaigns need love at every stage
    Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign.

  • Automation is your friend
    Move beyond manual work—Draco's tools help simplify complex decisions.

  • Talk to your clients!
    Clear communication and alignment on KPIs = smoother campaign execution and better results.


Custom targeting and solid communication aren't just "nice-to-haves"—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

Timestamp:

(00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update

 
Meet Our Guest:


Meet The Team:

 

 

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 



Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

 

91. Introducing The Programmatic Digest Podcast en Español13 Jul 202200:05:41
90. Being A Project Manager in the Programmatic Industry12 Jul 202200:45:06

We welcome Alexus Smith of IAB to the Sensei's corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today's episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry.

Timestamp:

01:26 - Alexus' Introduction

03:38 - What is Project Management? A Simplified Definition.

09:33 - Alexus' Favorite Part of Program Planning

11:27 - What is a Communication Plan?

15:06 - Alexus' Superwoman Moment

21:00 - Three Things to Consider When Planning & Managing an Event

25:55 - Networking Tips for Introverts

31:29 - Alexus' Journey

34:49 - Skills Needed to Be a Project Manager

38:44 - Alexus' Weekly Self-Care

 

Resources Mentioned in the Episode

Alanna Foxx Affirmation Videos:  Youtube

Fabiana Ferrarini Queen Warriors Workout Program: Website | Instagram

 

Guest Information:

  • Alexus Smith - Project Manager at IAB

Meet Our Team:

89. Identity Solutions and the Current State of the Programmatic Industry05 Jul 202200:54:37

We welcome Eric Wheeler of 33Across, Inc. to the Sensei's corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today's episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising.

Timestamp:

01:08 - Eric's Introduction

06:40 - Eric's Definition of Programmatic Advertising

10:00 - 33Across' Role in the Programmatic Ecosystem

11:13 - 33Across' Lexicon Defined

12:09 - Current State of Programmatic Advertising

18:09 - Types of Identity Solutions

33:57 - How and Why Publishers Are Winning

40:08 - How Sustainable is Lexicon?

50:09 - Eric's Advice for His Younger Self

Resources Mentioned in the Episode:

Daily Mail Boosts Its Cookieless Ad Business with a Probabilistic ID Solution - Article by Anthony Vargas

Guest Information:

Meet Our Team:

88. How to Get Started as a Programmatic Media Trader28 Jun 202200:40:04

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey. 

Timestamp:

01:33 - Nima's Introduction

02:44 - What is programmatic media? A simplified definition.

08:08 - Nima's programmatic media journey

15:15 - Challenges you may face in programmatic media

28:46 - 3 Takeaways from Today's Episode

32:51 - Nima's 2 Wins and A Challenge

36:19 - Nima's Fun Fact

38:04 - One Thing Nima Wish He Knew Before

Guest Information:

  • Nima Fallahi- Senior Programmatic Analyst of GroupeConnect

Meet Our Team:

87. Knowing Your Value as a Marketer21 Jun 202200:39:26

We welcome Eric Elliot of VIP Marketing to the Sensei's corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it's time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer. 

Timestamp:

01:43 - Eric's Introduction

02:57 - Eric's Career Journey

09:04 - Defining a Toxic Work Environment

13:58 - How to Grow Your Company

23:03 - How to Manage Partnerships

24:22 - How Eric Defines Partners

26:32 - The Biggest Challenge of Getting into Digital Marketing

27:10 - Knowing Your Value as a Marketer

35:10 - Fun Fact About Eric

39:01 - Where to Connect with Eric

Guest Information:

Meet Our Team:

86. How to Scale Your First-Party Data Strategy14 Jun 202200:42:18

We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.

 

Timestamp:

00:42 - Josh's Introduction

05:21 - What is data-driven advertising?

8:56 - First-party data & cookie deprecation latest updates & trends

17:59 - First-Party Data Use Case Study

28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level

37:05 - Josh's Fun Fact

39:52 - Josh's Advice to His Younger Self

Resources & Links Mentioned in the Episode:

  • Sartori Cheese - Handcrafted cheese and wine pairings

Guest Information:

Meet Our Team:

Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com

We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad.

85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways07 Jun 202200:50:55
84. The Importance of DEI and Networking In Programmatic Media With TWIPN12 May 202200:56:52
83. Creating Sanity For Marketers In The Cookiepocalypse12 May 202200:37:00
81. Looking To Adopt Programmatic Ad-Tech?12 Apr 202200:46:10

This podcast was made in partnership with WorkReduce




Guest Information:

 

Jennifer Schaen - LinkedIn

Basis Technologies - LinkedIn | Website



Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad




177. Programmatic Media Planning with a Data-First Mindset05 Jun 202500:37:06

This is the second episode in a special 3-part series sponsored by Drako!

Check out the YouTube Interview here:  https://youtu.be/jXgKLxwVj44 

In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world.

We also dive into campaign optimization. Natalia explains why it's not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about:

  • What does real-world flexibility in campaign planning look like?

  • What are common mistakes with targeting and geofencing?

  • How can you use data to improve campaign performance?

Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement!

 

Sign up to the Live podcast Episode 178 via LinkedIN Live: 

Audience First, Attribution Always: A Practical Workshop for Traders

https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/



About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

 

 

 

 

Timestamp:

(00:02) Media Planning With Data-First Mindset

(10:25) Optimizing Campaign Planning With Data

(23:39) Effective Campaign Planning With Data Partners

(36:51) Embracing the Superpower of Happiness

 

 
Meet Our Guest:


Meet The Team:

 

 

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 



Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

 

80. Deep Learning with Jeremy Fain05 Apr 202200:50:04

This podcast was made in partnership with WorkReduce


Guest Information:

 

Jeremy Fain - LinkedIn

Cognitiv - LinkedIn | Website



Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Timestamps

 

00:00 - Podcast Intro

00:32 - Guest Introduction

03:58 - All About Deep Learning

12:13 - Deep Learning in Marketing
13:34 - Deep Learning - Industry Perspective

18:14 - It's All About Messaging

24:09 - Impact of Deep Learning

29:08 - Self Development

32:53 - Advice for Newbies

34:08 - Hidden Layers

 

79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges29 Mar 202200:24:39

This podcast was made in partnership with WorkReduce



Join the Reach & Frequency Course Now - Module #1 on Us

 

Click here to learn more

 

Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad



78. Digital Audio with Christina Franciosi22 Mar 202200:56:44
This podcast was made in partnership with WorkReduce

 

Guest Information:

 

Christina Franciosi - LinkedIn

Magnite - LinkedIn | Website



Join the Reach & Frequency Course Now - Module #1 on Us

 

Click here to learn more

 

Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

77. How Canela Media Reach Latin Audience Authentically15 Mar 202200:35:20

This podcast was made in partnership with WorkReduce

 

Guest Information:

 

Isabel Rafferty Zavala - LinkedIn

Canela Media - LinkedIn | Website

 

Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

76. Kathleen Booth Shares Success And Lessons In Her Leadership Journey09 Mar 202200:38:26

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our listeners and YouTube viewers as much as it did us. 


"Look to surround yourself with people that will allow you to be you and will support you"  - Kathleen Booth - 

Connect with:

Kathleen Booth: LinkedIn | Website 

Tradeswell: Website 

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter 

Learn and Uplevel Your Skill Set With The Reach and Frequency Course:

 

74. Introducing The Reach & Frequency Course24 Feb 202200:25:23

This podcast was made in partnership with WorkReduce

 

Meet Our Team: Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint Davis - LinkedIn

 

Social Media Manager

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

Email us at Info@heleneparker.com

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad



73. Permission.IO - The First Crypto Reward DSP15 Feb 202200:32:40
This podcast was made in partnership with WorkReduce



Guest Information:

 

Charlie Silver- LinkedIn

Permission.IO - LinkedIn | Website



Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad




72. The Open Internet Will Never Be The Same08 Feb 202200:32:15

This podcast was made in partnership with WorkReduce

 

Guest Information:

 

Mattia Fosci - LinkedIn

 

ID Ward - LinkedIn | Website

 

Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

71. Why You Need FouAnalytics?01 Feb 202200:31:55

Guest Information:

 

Dr. Augustine Fou - LinkedIn 





Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

70. How To Grow A Global Team Successfully25 Jan 202200:30:35
This podcast was made in partnership with WorkReduce

 

Shownotes:

 

This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. We start off the conversation by talking about how MonetizeMore was able to keep up with its company culture throughout the pandemic. Julio gives us his Strategy on Diversity & Inclusion when recruiting for his company and how it has changed as the company has grown. He also goes in-depth on how the company has put fun things in place to encourage and promote employee engagement. Julio gives us the inside scoop on what specific interview question answers he and his team look for when hiring new employees. We wrap up this week's conversation by talking about some goals and exciting things MonetizeMore is for in the coming year.



Guest Information:

 

Julio Monzon - LinkedIn 

 

MonetizeMore - LinkedIn | Website



Meet Our Team:

Chief Programmatic Coach

 

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

 

Cint Davis - LinkedIn

 

Social Media Manager

 

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

 

Email us at Info@heleneparker.com



Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Timestamp:

 

00:00 - Podcast Intro

01:30 - Guest Introduction 

03:49 - Company Culture

05:05 - WorkReduce Advert

10:15 - Employee Engagement

13:10 - Explosive Growth

16:20 - Interview Questions

18:01 - DiSC Assessment

25:00 - Closing Remarks

29:10 - Podcast Outro



176. Choosing The Right Data Partner In The Crowded Programmatic Market29 May 202500:43:25

This is the first episode in a special 3-part series sponsored by Drako!

In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company.

Stewart shares what it's like to work in ad tech as a former trader and why it's so important for media buyers and data partners to work closely together. You'll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers.

We talk about:

  • How to choose the right data partner (and why it's often confusing)

  • The biggest myths about using custom data in campaigns

  • Why location data is key for reaching the right audience and beating competitors
    How to use geo-targeting and data signals to improve campaign performance

Stewart also gives great advice for marketers: Ask questions, dig into your data, and don't just stick with what's familiar.

This episode is packed with tips for making smarter programmatic decisions — and it's just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset  and 3 on Data Measurement and Attribution of this special series with Drako. 

Sign up to the Live podcast Episode 178 via LinkedIN Live: 

Audience First, Attribution Always: A Practical Workshop for Traders

https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/



About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

 

 

 

 

Timestamp:

(00:00) - Choosing Data Partners in Programmatic

(07:48) - Choosing the Right Data Partner

(17:05) - Optimizing Data Onboarding and Segmentation

(26:16) - Customizing Data Signals for Campaign Success

(37:54) - Customizing Data Segments for Success

 

 
Meet Our Guest:


Meet The Team:

 

 

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 



Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

 

69. It's A Minority Report Takeover!18 Jan 202200:52:18

This podcast was made in partnership with WorkReduce 

 

Guest Information:

Erik Requidan - LinkedIn

Kerel Cooper - Linkedin

Minority Report Podcast - LinkedIn | Website

 

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint Davis - LinkedIn

 

Social Media Manager

Latasha Niang  - LinkedIn


Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Want to Sponsor the Podcast: 

Email us at Info@heleneparker.com

68. Video Consumption Habits with Frank Maguire11 Jan 202200:35:45

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Guest Information:

 

Frank Maguire - LinkedIn 

Sharethrough- LinkedIn | Website



Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint Davis - LinkedIn

 

Social Media Manager

Latasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

See podcast kit 

 

Email us at Info@heleneparker.com

67. What do S.P.O. and D.E.I. Have In Common?04 Jan 202200:30:37

We are excited to welcome Sonja Kristiansen to the Sensei's Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week's conversation, we're discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side's perspective. She also breaks down some best practices for using S.P.O in our day-to-day, by giving us TripleLift's expertise on both the publisher's and buyer's views. Sonja also shares her take on Google's 3rd Party Deprecation announcement and how her team is working around it. 

We wrap up this week's conversation by discussing Diversity, Equity, and Inclusion, and Sonja elaborates on how she went about diversifying her team and how much of a positive impact it has had on Triple Lift. 

Sonja is truly the epitome of living authentically both professionally and personally. 

 

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.


See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Guest Information:

Sonja Kristiansen - LinkedIn 

Triple Lift - LinkedIn | Website

 

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint Davis - LinkedIn

 

Social Media Manager

Latasha Niang  - Website | LinkedIn

 

Want to Sponsor the Podcast: 

See podcast kit 

Email us at Info@heleneparker.com

 

66. 2021 Was The Year of Discovery and Possibility28 Dec 202100:53:05

We have made it through another amazing and challenging year🎉

This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year.

After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field. 

From February 2021 to November 2021, we've recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We've been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022. 

By the Numbers, it looks like:

  • 200-300 downloads per episode
  • 12,000 downloads total YTD 
  • 1,750  IG Followers 
  • 3,500  LI Followers 
  • And more 

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Meet Our Team:

 

Chief Programmatic Sensei

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint Davis - LinkedIn

 

Social Media Manager

Tasha Niang  - Website | LinkedIn



Want to Sponsor the Podcast: 

See podcast kit 

Email us at Info@heleneparker.com

 

Key Takeaways of this Weeks Episode:

  • 2021 Takeaways
  • ​​The mission of the podcast
  • Being Consistent
  • Knowing When to Delegatee
  • Being Purpose-driven
  • Branding Challenges
  • Our Internal Processes
  • Our Podcast by the numbers
65.Psychological Safety In The Programmatic Industry21 Dec 202100:50:26

We are super excited to welcome Ali Manning to the Sensei's Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article," realizing the true potential of machine learning" and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry.

Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it! 



Connect with:

 

Ali Manning: LinkedIn

Chalice Custom Algorithms: Website | LinkedIn



Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter 

Timestamp:

 

00:00 - Podcast Intro

01:35 - Guest Introduction

11:28 - The Programmatic Meetup

13:34 - Tools to avoid burnout 

18:49 - Realizing the Potential of Machine Learning

19:31 - How to utilize machine learning

34:07 - Last Remarks

45:15- Podcast Outro 

64. Programmatic In-Housing and On Demand Talent14 Dec 202100:30:51

We are excited to welcome Brian Chap to the Sensei's Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week's conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian's lay it all out with his expert advice and recommendation. We wrap up this week's conversation with Brian's industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand's abilities to solve complex problems because of the difference in culture and background.



Connect with:

 

Brian Chap: LinkedIn

Tech Recipes: Website | LinkedIn



Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter 

Timestamp:

00:00 - Podcast Intro

00:57 - Guest Introduction

02:41 - What is TechRecipes?

06:50 - The Programmatic Meetup

09:07 - Moving Programmatic In-House

10:34 - The Uber Effect

15:18 - Agency Productivity

24:09 - Industry Projections

26:53 - Last Remarks

30:08 - Podcast Outro

63. Globalization in Programmatic Talents07 Dec 202100:50:31
This week in the Sensei's corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week's topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it's made an impact on their businesses, and how social media has positively impacted them. We wrapped up this week's conversation with the discussion on if language is still considered a barrier of entry. 



Connect with:

 

Brian Dolan: LinkedIn

WorkReduce: Website | LinkedIn

 

Leo Faya: LinkedIn

Above Zero, LLC: Website | LinkedIn

 

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker:  Programmatic Meetup | Website | LinkedIn | Twitter 

Timestamp:

00:00 - Podcast Intro

01:26 - Guest Introduction

04:23 - The Great Resignation

09:58 - The Programmatic Meetup

12:09 - How To Follow Through

16:15 - Investing in People 

18:21 - Talent Investment

26:40 -  Talent Globalization

30:15 - Impact of Social Media

32:30 - Is Language Still A Barrier Of Entry?

39:22 - Last Remarks

49:13 Podcast Outro

 

62. Mental Advantage with Coach Bryn Drescher30 Nov 202101:02:31

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker. 

We did it a bit differently this week and focused on mental health and awareness. 

Learning about Bryn's identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone.  Bryn gives us some tips and advice on how not to let your mistakes define your career. 

Join us in this conversation especially where she explained how to combat the new "B" word (#burnout)!
Coach Bryn is changing the world with the most charismatic and contagious energy we've experienced!
I know you will enjoy focusing on something outside of our "job" and that is absolutely within our control: being Mentally Advantageous!

 

Connect with:

Bryn Dresher: LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter 

 

Time stamp:

00:00 - Podcast Introduction

02:32 - Guest Introduction

04:26 - What is a Mental Performance Coach?

06:33 - Who is Bryn Dresher?

12:25 - Implementing your Framework

20:17 - How to Make your Vision a Reality

24:07 - Don't Let Mistakes Define your Career

31:06 - Join the Programmatic Meetup

33:13 - Identifying and Tackling Burnout 

45:22 - Last Remarks

1:01:27 - Podcast Outro

61. Live Podcast Panel: The Women In Programmatic Network23 Nov 202100:41:15

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more.

Guest Speakers:
Jaden Grant: https://www.linkedin.com/in/jadegrant/
Amelia Carter: https://www.linkedin.com/in/iamameliacarter
Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

61. Live Panel The Women In Programmatic Network23 Nov 202100:41:15
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power14 May 202500:38:36

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience.

Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively.

Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways.

But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market.

Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.

🚨 New cohort kicks off next week! Just a few seats left in the Reach and Frequency™ program—designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence.

Don't miss your chance to join this hands-on, expert-led experience.

👉 Secure your spot now: https://reachandfrequencycourse.thinkific.com/courses/program 

 

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

 

 

 

 

Timestamp:

(00:03) - Video Technology Partnership in Media

(09:00) - Hispanic Audience Engagement Through Premium Partnerships

(23:28) - Building Authentic Partnerships for Brand Engagement

(36:10) - Direct Contact Information for Partners

 

 
Meet Our Guest:


Meet The Team:

 

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 



Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

 

61. Live Panel The Women In Programmatic Network23 Nov 202100:41:15
61. Live Panel The Women In Programmatic Network23 Nov 202100:41:15
60. Live Podcast Panel: eCommerce Advertising16 Nov 202100:46:59

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025.

Join us to talk about all things eCommerce and best practices for this holidays and beyond with
Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert
Stacy Reed: 7-Figure eCommerce Businesses Strategist

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