Explore every episode of the podcast The Profitable Baker Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EPISODE 45: Inside Cake International: A Conversation with Melanie Underwood | 07 Oct 2026 | 00:36:29 | |
What really happens behind the scenes at the world's biggest cake show? And what does it mean for your business if you enter? This week I'm joined by Melanie Underwood, head of Cake and Bake International, for the first episode in our Cake International Guests series. We talk about how the show started, and how it has developed over the years. Cake International returns to the NEC Birmingham from 6th to 8th November 2026. All information about Cake and Bake International: https://www.cakeinternational.co.uk/ Coming next week: Natalie Porte of Immaculate Confections. Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 44: Why Competitions Are Great for Visibility (Even If You Don't Win) | 30 Sep 2026 | 00:15:09 | |
Could a cake competition be the most underused marketing tool in your business? In this episode, Annie makes the business case for entering competitions, and it has very little to do with medals. It's the opening taster for our Cake and Bake International series, leading up to the show at the NEC Birmingham, 6 to 8 November. In this episode, you'll learn:
Coming next week: Episode 45 with Melanie Underwood, head of Cake and Bake International. Join The Profitable Baker Academy for weekly live sessions on visibility, pricing, selling and more, for £30 a month: anniebennett.co.uk Links: Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 43: Why Saying No Is a Business Strategy, Not a Personality Flaw | 23 Sep 2026 | 00:09:09 | |
Struggling to turn down rush orders, discount requests, or endless revisions? This episode makes the business case for saying no, and gives you the exact language to do it without the guilt spiral. You'll learn:
Ready to build the habits and confidence to run your business on your terms? Join The Profitable Baker Academy membership, link below. The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 42 with special guest Suzanne Booth | 16 Sep 2026 | 00:43:47 | |
Suzanne Booth is a Craft Business Mentor & Strategist for makers. After 20+ years of selling textile-based craft to teaching in schools, she now helps and mentors makers who already sell their work to build more sustainable craft businesses. Looking in particular at ways to add income streams beyond the making itself with things like workshops, courses and digital products, using a combination of her own creative experience and teaching knowledge. Connect with Suzanne here: Website: https://suzannebooth.co.uk/ @suzannebooth.creative Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 41: with special guest Claudia Sheena | 09 Sep 2026 | 00:25:31 | |
Claudia Sheena FCA is a Chartered Accountant with over 25 years’ experience, providing hands-on, proactive financial leadership to growing businesses. Claudia believes accountancy should be about far more than filing accounts and telling business owners what happened last year. She works closely with her clients throughout the year, helping them understand their numbers, plan ahead and make confident decisions about growth, profitability, cash flow and the future of their business. Having built and grown her own accountancy practice, Claudia understands first-hand the challenges that come with running and scaling a business. Known for her approachable, plain-English style and responsive service, she aims to become a trusted financial partner to her clients, supported by her experienced UK-based team. Her focus is simple: helping business owners feel in control of their finances and giving them the financial insight and support they need to build the business they want. Claudia Sheena FCA Claudia Sheena Accountancy Services Ltd 07973 504 511 Please book a call with her here or have a look at her website.
Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 40: The Q4 Reset: Why Your Best Quarter Starts With Looking Back | 02 Sep 2026 | 00:10:59 | |
If the last few weeks have felt a bit foggy, school runs, no headspace, admin piling up, this episode is your reset. Annie walks through why looking back briefly (not a deep post-mortem, just a 15-minute audit) sets you up for a much stronger Q4 than jumping straight to goal-setting. She also busts the "Q4 = Christmas" myth and shares three questions to get your own plan started today. In this episode:
Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity Annie’s Best seller Food Hygiene Record book, recommended by EHOs https://anniebennett.co.uk/the-home-baking-business-books/ For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 39: Test It Before You Trust It: What Makes It Yours | 26 Aug 2026 | 00:10:42 | |
Two ideas, one thread: this episode brings together experimentation and identity — because you can't build a genuine signature style without testing, and testing without direction just gives you a scattered range. In the first half, Annie breaks down how to test new ideas properly — small, cheap, low-risk — before you ever put them on the menu or announce them to customers. She shares a simple three-question filter for deciding when an idea's ready to become a permanent product, and when it's just a lesson. In the second half, she turns to signature style: what actually makes a baker's work recognisable, why it's usually already there waiting to be spotted rather than invented from scratch, and why trend-chasing quietly works against it. This episode draws on two Academy sessions, Innovation Without Overwhelm and Signature Style Development. For the full working exercises behind both, find out more about The Profitable Baker Academy Membership, link below. The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 38: With special guest Dawn Butler | 19 Aug 2026 | 00:38:03 | |
Hello, I’m Dawn Butler — the cake artist behind Dinkydoodle. I’ve spent my career helping cake makers of all levels grow their skills and confidence. Over the years, I’ve earned multiple gold medals, won Best in Show at Cake International in 2016, been named International Cake Artist of the Year, and recognised as one of the UK’s Top Ten Cake Artists. In 2024, I was honoured to be inducted into the DMA Hall of Fame for my contributions to the sugar industry. But my proudest achievement is the community we’ve built inside the Dinkydoodle Cake Academy. I’m also dyslexic and have ADHD — something I’m always open about. While it occasionally means a spelling slip, it also gives me the ability to break complex techniques into simple, accessible steps. It’s part of what shapes how I teach, create, and connect with others. If you’ve ever doubted your abilities or felt unsure about trying something new, you’re not alone. I believe in learning with honesty, encouragement, and a good dose of fun, helping my students build confidence and creativity one cake at a time. Here are the links for the Dinkydoodle webpages and social media: Dinkydoodle Designs: https://www.dinkydoodle.co.uk/ Dinkydoodle Cake Academy: https://www.dinkydoodle.academy/ Facebook: https://www.facebook.com/DinkydoodleDawn Instagram: https://www.instagram.com/dinkydoodlecake/ Connect with Annie: The Free Profitable Baker Bundle: 21 free resources to support your baking business: https://anniebennett.co.uk/the-profitable-baker-bundle/ Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 37: Stop Guessing What They Want | 12 Aug 2026 | 00:10:43 | |
Most bakers design products for themselves — not for their customers. Annie breaks down how to close that gap: reading real demand signals, treating declined enquiries as a training curriculum (especially for bespoke-only bakers), planning seasonally instead of reactively, and making simple bakes feel premium through presentation, not complexity. In this episode:
This episode is based on this month's Academy session, Designing Products That Sell Themselves — inside the session, we went deeper with real examples and built an actual seasonal plan together. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 36: with special guest Emma Stewart | 05 Aug 2026 | 00:50:46 | |
Emma Stewart is a wedding cake designer and business coach based in Northern Ireland. She is a judge for Cake International and is called on internationally to judge and give tuition. Listen as we talk about the cake industry, the importance of getting good foundations… and also how Emma delivered a wedding cake to Italy! Connect with Emma here: instagram: www.Instagram.com/emmastewartcakedesign TikTok: www.TikTok.com/emmastewartcakedesign Facebook group: https://www.facebook.com/share/g/189V3Ph9Rx/?mibextid=wwXIfr Website: www.emmastewartcakedesign.com/academy Connect with Annie: Free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 35: The Sprint, Unpacked — Mindset, Formula, and the Fear of Raising Your Prices | 30 Jul 2026 | 00:07:22 | |
This week I ran Busy But Broke, a free 4 day pricing sprint inside The Profitable Baker Community. This episode brings together everything we covered… the mindset behind underpricing, the formula to fix it, and how to raise your prices without losing customers. You are very welcome to join my new free Facebook Community: https://www.facebook.com/groups/theprofitablebakercommunity For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 34: "Busy But Broke?" | 22 Jul 2026 | 00:11:10 | |
The Profitable Baker Community opens this Friday, 24th July — and its first event is Busy But Broke, a free 4-day live sprint (Mon 27th–Thurs 30th July) on working out your true cost price, building a pricing formula, and raising your prices without losing customers. In this episode, Annie goes deeper than the announcement — sharing why she built the Community, and answering the questions that have landed in her inbox since the launch:
She also breaks down who the VIP option is really for, and why joining early gives you a head start before day one. The Profitable Baker Community opens this Friday, 24th July — and its first event is Busy But Broke, a free 4-day live sprint (Mon 27th–Thurs 30th July) on working out your true cost price, building a pricing formula, and raising your prices without losing customers. Sign up for the group here:https://anniebennett.co.uk/busy-but-broke-sprint-2026/ The VIP option will pop up once you’ve signed up! For her website with all this and more: | |||
| Episode 33 With special guest Cristina Arevalo | 15 Jul 2026 | 00:43:44 | |
Cristina Arévalo is a creative business coach, educator, and founder of The Art Cake Coach. After more than 20 years of having her own cake business and teaching cake decorators from all over the world, she now helps home-based creative entrepreneurs create simple systems, manage their time with intention, and grow successful businesses without burnout. Her philosophy challenges hustle culture and cookie-cutter business advice, encouraging creatives to build businesses that support both their ambitions and their well-being. Through coaching, her podcast, and her online community, Cristina empowers creative entrepreneurs to work with greater clarity, confidence, and purpose, all while protecting the creativity that makes their business unique. Connect with Cristina: https://www.instagram.com/theartcakecoach/ Her Podcast: The Art Cake Coach https://open.spotify.com/episode/2yIZD4J00nf3dmNLDeZUBs?si=PpRxmF3WRfWBfy9OZbk5SA And website: https://www.theartcakecoach.com/ Connect with Annie: For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 32: Does Your Brand Look Like Your Business Feels? | 08 Jul 2026 | 00:11:43 | |
Here's a question worth sitting with: when someone lands on your Instagram for the first time, do they feel what your business actually is, or does it feel like it could be anyone's bakery? In this episode, I'm talking about the gap that quietly exists in most baking businesses: the space between how your business feels and how it actually looks to the outside world. And why closing that gap matters more than any individual design decision you'll ever make. We cover:
This is the first episode in our July brand identity series, and it's the foundation everything else builds on. This month inside The Profitable Baker Academy, we're going deeper… a full guided brand audit, real-world brand observation, product descriptions that sound like you, and a content rhythm that's actually sustainable. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: FREE GUIDE: Starting a Baking Business: https://www.subscribepage.com/stepstocakebusiness For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 31: With special guest Kate Tynan. | 01 Jul 2026 | 00:41:50 | |
Kate Tynan is an award winning Cake Business Coach and has worked with over 10,000 cake designers in the last three years. She is the founder of 'The Cake Business Club' - a monthly business membership for cake businesses around the globe. Kate is also a certified positive psychology coach and weaves that into her 1:1 coaching so her guidance builds upon her clients' strengths, values and personality type. She has over a decade of experience running her own multi award winning wedding cake business 'Little Button Bakery', but closed that business in October 2023 to focus solely on 'The Cake Business Club'. Kate has built a name for herself in the cake industry with her no-nonsense, straight-talking style - always with an injection of fun. Her clients say she is their biggest cheerleader and will always tell them what they need to know to grow - even if a bit of tough love is needed. Kate values inclusivity, honesty, fun and respect and always goes above and beyond for the cake designers who work with her. Find more about Kate and The Cake Business Club here: https://www.thecakebusinessclub.co.uk Follow Kate on Instagram here: https://www.instagram.com/thecakebusinessclub/ If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ And if you’re looking for a different income stream… let Annie help you publish a book: https://anniebennett.co.uk/the-profitable-baker-book-programme/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 30: Learning to Look: How to Be Inspired By Brilliance Without Copying Anyone | 24 Jun 2026 | 00:15:32 | |
Scrolling past a brand or a bake that stops you in your tracks is one thing — knowing what to actually do with that admiration is another. In this episode, Annie unpacks why so many bakers slide from inspiration into imitation, and gives you a simple framework for borrowing the principle behind a brand you love without copying the look. In this episode:
Mentioned in this episode:
For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 29: With special Guest Jenny Gilson | 17 Jun 2026 | 00:35:40 | |
Jenny is a multi award winning business woman with over 25 years experience in the cake industry. Originally trained as a pastry chef, Jenny worked in some of the UKs top establishments, honing her skills before establishing her cake business which went from kitchen table to 6 figures within 3 years. Jenny created cakes for Royalty (making HRH Charles and Camilla’s first wedding anniversary cake) appeared on TV (Britain’s Best Bakery, The Alan Titchmarsh show, amongst others) and featured across the national press. Jenny sold the cake business after selling over £2 million worth of cakes and trained as a coach and hypnotherapist. Jenny is an expert in not only creating beautiful cakes but growing a cake business, gaining press and the mindset needed to create a successful cake business. Jenny coaches with passion, making it fun, whilst being results driven. Jenny prides herself in being cake business owners biggest cheerleader in business, working with them on their mindset to help them achieve their goals and dreams. When not working, Jenny can be found in the forest or at the beach, swimming in the sea (when it’s warm enough!) Get in touch with Jenny on Insta: https://www.instagram.com/sweet_as_success/ Connect with Annie: For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 28 Knowing Your Worth Isn't Enough. You Have to Be Able to Say It. | 10 Jun 2026 | 00:16:48 | |
Most home bakers don't have a pricing problem. They have a delivery problem. In this episode, I'm talking about the moment — that specific, uncomfortable moment when someone asks how much your cakes cost and you feel that familiar tightening in your chest. Why it happens, what it's costing you, and what to actually do about it. This episode builds on Episode 27 (if you haven't listened yet, go back — today's episode picks up where that one left off), so if you've been following the June sales confidence series, this is the practical next step. In this episode:
Ready to keep working on this? Inside the Profitable Baker Academy this month, we're going deep on sales confidence — from showing up online to handling real enquiries. For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 27: You're Not Bad at Selling. You've Just Never Been Shown How. | 03 Jun 2026 | 00:15:15 | |
If selling feels uncomfortable, this episode is for you — and the good news is, it's not a personality problem. It's a skills gap. And skills can be learned. Annie breaks down what selling actually looks like in a small, values-led baking business — and it's nothing like the pushy, high-pressure version that's been putting you off. In this episode you'll learn:
Want to take part in The Sales Confidence Challenge? Sign up here: https://anniebennett.co.uk/the-hbba-sales-challenge-2026/ For structured support, training and accountability: https://anniebennett.co.uk/the-profitable-baker-academy-membership/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/theprofitablebakeracademy/ https://www.facebook.com/theprofitablebakeracademy https://www.tiktok.com/@profitablebakeracademy https://www.linkedin.com/in/annie-bennett-pba/ For her website with all this and more: | |||
| Episode 26 Why Selling Feels So Hard (And What to Do About It) | 27 May 2026 | 00:17:09 | |
If talking about your work, following up on enquiries, or asking for the sale makes you want to quietly look the other way, this episode is for you. This week I'm getting into something that doesn't get talked about enough in the home baking world: the discomfort around selling. Not pricing, not finding customers… the actual act of putting yourself and your work forward with confidence. I talk about the three beliefs that keep brilliant bakers stuck, why the version of selling most of us are afraid of isn't the version we actually need to do, and what the reframe is that changes everything. There's also one practical task, something you can do today, in about ten minutes, that will start to shift how you talk about your business. And at the end, I share details of the Sales Confidence Challenge, a free five-day challenge I'm running from Monday 1st June. One email a day, one short video from me, one task. Link below if you'd like to join. Sign up for the Sales Confidence Challenge: https://anniebennett.co.uk/the-hbba-sales-challenge-2026/ Connect with Annie: For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 25: When They Say 'That's Too Expensive' — What to Do Next | 20 May 2026 | 00:20:17 | |
Those four words. You know the ones. You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears. In this episode, I'm talking about what's actually happening in that moment, what it means (and what it doesn't), and what to do next that isn't immediately reaching for a discount. We cover:
If you've ever said yes to a price you knew was too low just to make the discomfort stop — this one's for you. Connect with Annie: For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 24: Stop Covering Costs and Start Building a Business | 13 May 2026 | 00:15:08 | |
Most home bakers price to survive. In this episode, Annie makes the case for pricing to build — and explains why that shift changes everything. If you've ever set a price by working out what your ingredients cost and adding "a bit on," this episode is for you. Because covering costs is the floor, not the goal. And if you've been pricing from the floor, it explains why you're busy but not building. In this episode Annie covers:
Plus: a practical exercise to find the gap between what you're charging and what you should be charging — and what to do about it. If your prices haven't been looked at in a while, this is the episode to listen to with a notebook nearby. For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start. | 06 May 2026 | 00:16:55 | |
Are you working hard, making beautiful products, and still not earning what you should be? In this episode, Annie gets honest about the very common — and very costly — ways home bakers get their pricing wrong. Not slightly off. Wrong in a way that keeps skilled, dedicated bakers stuck. This isn't just a maths problem, and Annie doesn't treat it like one. Pricing is a mindset problem too, and until you address both, the numbers alone won't fix it. In this episode:
If you've been avoiding the calculation because the answer feels uncomfortable — this episode is for you. For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 22: Self Assessment Doesn't Have to Be Scary — Here's Why Bakers Dread It More Than They Should | 29 Apr 2026 | 00:16:43 | |
We're wrapping up finance month with the topic that sits underneath all of it — the two words that make even the most confident bakers go quiet: Self Assessment. In this episode, Annie unpicks exactly where the fear comes from and, one by one, dismantles it. Because the dread around Self Assessment is real — but it's rarely about the form itself. In this episode:
Key takeaway: Self Assessment is a form. An annual form. If you know your numbers, it's an afternoon — maybe not a fun one, but an afternoon. Links & resources:
This podcast is for informational purposes only and does not constitute financial or tax advice. Please consult a qualified professional for advice specific to your circumstances. For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 21: The Tax Bill That's Actually Two Bills — And Why Most Bakers Don't See the Second One Coming | 22 Apr 2026 | 00:18:53 | |
Ever filed your Self Assessment and found yourself staring at a number that's much higher than you expected? You're not alone — and in this episode, Annie explains exactly why that happens. The short answer: your tax bill isn't one bill. It's two. And if you don't know about the second one, it can feel like a real shock. In this episode, Annie covers: When your first tax bill actually arrives — especially if you're newer to self-employment. The tax year runs April to April, and your first return isn't due until the January after that year ends. If you started your business in autumn 2026, your first deadline is January 2028, not January 2027. National Insurance for sole traders — how Class 2 and Class 4 NI work, why they show up inside your Self Assessment total rather than separately, and why it matters for your State Pension. Payments on account — what they are, when they kick in (when your Self Assessment bill exceeds £1,000), how they're calculated, and why the first time you encounter them can feel like a double hit. Plus: why they're not extra tax, and how the rhythm evens out over time. How to prepare — including setting aside 20–30% of income throughout the year, and when it's legitimate to apply to reduce your payments on account. This is the final episode in the April finance series. If you've been listening along, you now have a solid grounding in expenses, record-keeping, tax changes, and what your Self Assessment bill actually looks like. Well done for showing up for your business finances. Want to go deeper? The Home Baking Business Academy has a full financial programme this April covering everything discussed across episodes 18–21 — in the practical detail that's actually relevant to running a baking business from home. https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: Please note: this episode covers general information for sole traders in the UK and is not financial or tax advice. If you're unsure about your specific circumstances, speak to a qualified accountant or tax adviser. | |||
| Episode 20: Is Your Record-Keeping HMRC-Ready — Or Just a Shoebox of Hope? | 15 Apr 2026 | 00:20:24 | |
In episode 20, Annie talks about what HMRC actually expects from you as a sole trader when it comes to record-keeping. Because most bakers have a vague sense they should be keeping records without really knowing what that means in practice — or quite how long they need to keep them. The episode covers:
This isn't about having a perfect system. It's about having one that exists and works for your real life. Want to go deeper? April is finance month inside the Home Baking Business Academy. We're covering record-keeping and expenses, tax changes and MTD in practice, National Insurance and payments on account, and a full step-by-step Self Assessment walkthrough — designed specifically for home bakers, in plain language. https://anniebennett.co.uk/the-home-baking-business-academy/ The start up guide which includes the finances guide: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 19 The Tax Rules That Are Changing, And What You Need To Do Right Now | 08 Apr 2026 | 00:21:34 | |
If you've been anywhere near a small business forum or Facebook group recently, you've probably come across a lot of noise about MTD and the trading allowance, and possibly come away feeling like everything is about to change and you're already behind. In this episode, Annie cut’s through that noise to give you a calm, clear picture of what's actually happening, when it's happening, and most importantly, whether any of it changes anything for you right now. Because for most home bakers, the urgent action list is a lot shorter than the headlines suggest. In this episode:
Want to go deeper? April is finance month inside the Home Baking Business Academy. We're covering record-keeping and expenses, tax changes and MTD in practice, National Insurance and payments on account, and a full step-by-step Self Assessment walkthrough — designed specifically for home bakers, in plain language. https://anniebennett.co.uk/the-home-baking-business-academy/ The start up guide which includes the finances guide: https://anniebennett.co.uk/#subscribe Glossary: HMRC: His Majesty's Revenue and Customs GROSS INCOME Your total income before anything is deducted. For a home baking business, this is everything you've been paid for your orders, before you subtract any expenses or tax. NET INCOME (also called PROFIT) What's left after your allowable business expenses have been deducted from your gross income. This is the figure HMRC uses to calculate your tax bill — not your gross. MTD: Making Tax Digital For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 18: Why Many Home Bakers Are Leaving Money on the Table at Tax Time | 01 Apr 2026 | 00:20:51 | |
If you've been tracking your ingredient costs to the penny but haven't given much thought to your other business expenses — this episode is for you. In this episode, Annie breaks down why so many home bakers end up paying more tax than they need to, and what to do about it. In this episode:
For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ The start up guide which includes the finances guide: https://anniebennett.co.uk/#subscribe Glossary: HMRC: His Majesty's Revenue and Customs GROSS INCOME Your total income before anything is deducted. For a home baking business, this is everything you've been paid for your orders, before you subtract any expenses or tax. NET INCOME (also called PROFIT) What's left after your allowable business expenses have been deducted from your gross income. This is the figure HMRC uses to calculate your tax bill — not your gross. For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 17: The Baking Business CEO | 25 Mar 2026 | 00:11:13 | |
Are you running your baking business, or just reacting to it? In this episode, Annie breaks down what it actually means to be the CEO of your own business — and why that shift changes everything, from your pricing to your boundaries to the way you make decisions. In this episode:
The Profitable Baker Live — 31st March, 7pm A practical live session covering 5 shifts to make your business more profitable, with mini tasks, checklists, and a workbook. Just £7. book your place : https://anniebennett.co.uk/register/the-profitable-baker-live/ Join the Home Baking Business Academy The March programme covers high performance habits, boundaries that protect your profit, and the full identity shift from skilled baker to confident business owner. Find out more and join: https://anniebennett.co.uk/the-home-baking-business-academy/ Enjoyed this episode? Share it with a baker who needs to hear it — and leave a review to help more bakers find the show. For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 16: Why Skilled Bakers Stay Underpaid (And How to Stop) | 18 Mar 2026 | 00:15:21 | |
You're good at what you do. Your customers love your work. You might even be fully booked. So why aren't you making the money you deserve? In this episode, we get into the real reason — and it's not your skill level, your location, or whether the market will pay. It's identity. And that's actually good news, because identity is something you can change. You'll learn:
Want to go deeper? Week 3 of the March membership at The Home Baking Business Academy is dedicated entirely to this — the Identity Shift. You'll create your own Professional Identity Statement, identify one boundary to implement straight away, and get a decision filter you can use every single week. 👉 https://anniebennett.co.uk/the-home-baking-business-academy/ The Profitable Baker Live: A live training session happening on Tuesday 31st March at 7pm. In one evening we'll work through the five key shifts that take a baking business from a source of stress to a source of real, sustainable income. Just £7 to secure your place. Find out more and register at anniebennett.co.uk/register/the-profitable-baker-live/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 15: The Hidden Cost of Being Too Nice in Your Baking Business | 11 Mar 2026 | 00:16:25 | |
EPISODE 15: The Hidden Cost of Being Too Nice in Your Baking Business The late-night replies. The last-minute squeeze-ins. The discount you give every time someone pushes back. Each one feels small, but played out week after week, they add up to a significant amount of unpaid time, undercharged work, and energy you don't have to keep giving away. In this episode we look at why so many skilled bakers default to over-accommodating, what it's actually costing you in real terms, and what to do about it, without becoming a different person. You'll learn:
Want to go deeper? The March membership at The Home Baking Business Academy includes a full session on Boundaries That Protect Profit, with a boundary checklist, five written non-negotiables, and scripts you can use straight away. Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ If today's episode resonated with you, I'd love to see you at The Profitable Baker Live. A live training session happening on Tuesday 31st March at 7pm. In one evening we'll work through the five key shifts that take a baking business from a source of stress to a source of real, sustainable income. Just £7 to secure your place. Find out more and register at anniebennett.co.uk/register/the-profitable-baker-live/ _________________________________________________________________________________________________ If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First) | 04 Mar 2026 | 00:11:34 | |
Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First) Positioning isn't a corporate marketing concept — it's the instant impression customers form about your business before they've even messaged you. And whether you've thought about it or not, you already have a position in the market. In this episode we cover what positioning actually means for home bakers, and the three signals that are quietly shaping how customers see you: your price, your communication style, and how clearly you define what you offer. All three are within your control. And small shifts in each one can change who shows up in your inbox, what they expect to pay, and how easy they are to work with. After listening, ask yourself: if someone landed on your page for ten seconds, what would they think you're known for? If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! The Profitable Baker Toolkit is back — and it's better than ever. I've added the Complete Bakery Business Audit to the toolkit — four in-depth scorecards covering every area of your business, so you know exactly where you are, where the gaps are, and where to focus first. The toolkit includes a pricing calculator and training, finances and tax guidance, a social media planner with AI prompts, training on workshops and passive income — plus a 4 week Academy membership pass where you'll find your audit waiting. Same price. More value. Just £30. 👉 anniebennett.co.uk/register/the-profitable-baker-toolkit/ Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 13: Why Bakers Underprice (and What’s Really Behind It) | 25 Feb 2026 | 00:18:21 | |
Why Bakers Underprice (and What’s Really Behind It) Many bakers think underpricing is a calculation issue, but it’s usually a belief issue. In this episode, Annie explores the real reasons bakers charge less than their work is worth, including fear of losing customers, wanting to be helpful, comparing yourself to other bakers, and pricing based only on ingredients. She also looks at the hidden cost of being fully booked but exhausted, and how your own money mindset influences the customers you attract. If pricing has ever felt uncomfortable or uncertain, this episode will help you understand why — and how to start building prices that support a sustainable, profitable business. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 12: The Ideal Client – And Why Getting This Right Changes Everything | 18 Feb 2026 | 00:19:57 | |
The Ideal Client – And Why Getting This Right Changes Everything Defining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable. In this episode, Annie explains why the right clients usually share the same problem, how solving that problem clearly improves your marketing and pricing, and why trying to serve everyone often leads to overwhelm. You’ll also learn a simple way to identify your ideal client using your recent orders, so you can attract better-fit enquiries and build a more sustainable business. If you want help refining your positioning, pricing, and systems, you can find details of The Home Baking Business Academy below. For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 11: Creating Repeat Customers: Why They Matter More Than You Think | 11 Feb 2026 | 00:12:55 | |
Creating Repeat Customers: Why They Matter More Than You Think In this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones. She shares how simple follow-ups, customer tracking, and gentle reminders can turn one-off orders into repeat bookings, without being pushy or salesy. If you want a calmer, more sustainable baking business, this episode shows how building loyalty can do the heavy lifting for you. For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability, including privacy notice template: https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: GDPR: information Commissioners Office (ICO) Find out if you need to register: | |||
| Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business | 04 Feb 2026 | 00:12:02 | |
Why Moving Out of Your Comfort Zone Is Good for Business If your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue. In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business. In this episode:
Annie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: | |||
| Episode 9: Social Media Wins and Wobbles | 28 Jan 2026 | 00:23:54 | |
Social Media Wins & Wobbles Social media is changing, and if it’s been feeling harder or less predictable lately, you’re not imagining it. In this community episode, Annie shares real social media wins and wobbles from business owners navigating content as platforms evolve. Instead of chasing trends or hacks, this conversation focuses on clarity, sustainability, and adapting your content so it still works now. You’ll hear:
If you want calmer systems, clearer messaging, and a content approach that fits your life, you’ll find details about the Academy below; Please follow us/subscribe on which ever platform you are listening on…and give us a review, it would be most appreciated. Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 8: Conversation with Claire Paylor, EHO | 14 Jan 2026 | 00:35:43 | |
I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire. Claire tells me a little of how she became an EHO, and then answers these questions: - Can you tell us what an EHO does? - What do you look for in a kitchen inspection? - What things will mark a baker down from a 5 rating? - Why do different EHOs seem to have different priorities/criteria? - Where should we store eggs? - What changes does a baker need to report to their EHO? E.G. new kitchen? moving house? making new products i.e. cheesecakes? savoury foods? - What illnesses might prevent a baker from trading? i.e. baker’s child has chicken pox or covid? - What should food traders do at markets when the weather is very hot or very cold? - What about handwashing at markets? - Would having a dog in the house prevent me from home baking? - Can I run a business with an open plan kitchen and lounge? - What happens when an EHO gets a complaint? - What do we put in the ‘prove it’ section of the SFBB? - Can we use food gels and sprinkles past their Best Before Date? - Does a baker need a different set of equipment for allergen free bakes? Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is | 07 Jan 2026 | 00:13:07 | |
Why Your Content Isn’t the Problem, Your Strategy Is If you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content. Most bakers don’t have a content problem. In this episode, Annie breaks down the 5 biggest reasons your content isn’t working — and the simple system profitable bakers use to attract the right people, build trust, and convert enquiries without burning out. In this episode, you’ll learn: • Why posting more isn’t the answer Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 6: Looking Back and Looking Forward. | 19 Dec 2025 | 00:14:50 | |
In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026. Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 5: Choosing A Business Name | 12 Dec 2025 | 00:19:37 | |
In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community. To check names: If it’s trademarked: https://www.gov.uk/search-for-trademark Limited Company Search: https://find-and-update.company-information.service.gov.uk/ Domain name searches Most website providers will tell you if your chosen name is available, here are a few: https://www.ionos.co.uk/domains/domain-names https://www.godaddy.com/en-uk/domains https://www.wix.com/domains/domain-name-search Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker. | 05 Dec 2025 | 00:35:58 | |
Ziggy Li, the Flowering Baker I’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside. My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way! Website: https://thefloweringbaker.co.uk/ IG: https://www.instagram.com/thefloweringbaker/ FB: https://www.facebook.com/thefloweringbaker/ TIPS: Shows: Don’t be afraid to ask for a specific location or spot at the event - make it work for you! See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales! Suppliers: Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences! TFP links: https://www.facebook.com/groups/1919130158350620 https://www.facebook.com/groups/2913759308876359 https://www.facebook.com/groups/1976528095939154 Ziggy Mentioned…. The Home Baking Business Bible (previously the Home Baking Business handbook) The Home baking Business Food hygiene Record Book: Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 3: Goals | 28 Nov 2025 | 00:18:21 | |
Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business. Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 2: Hindsight Is A Wonderful Thing | 21 Nov 2025 | 00:25:20 | |
Episode 2: Hindsight Is A Wonderful Thing Join Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: https://www.subscribepage.com/stepstocakebusiness Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Episode 1: Starting Up | 14 Nov 2025 | 00:27:51 | |
Episode 1: Starting Up Join Annie as she chats about starting up a baking business. She’ll tell the story of her own baking business, Leading Lady Cakes, and those of some of her fellow bakers. With stories, and some hints and tips, learn more about starting up. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: https://www.subscribepage.com/stepstocakebusiness Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy | |||
| Podcast Trailer | 04 Nov 2025 | 00:01:33 | |
The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November! You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. | |||