Explore every episode of the podcast The Profitable Accountant Podcast

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.

This one is raw. Practical. And a glimpse into where things are heading.

You’ll discover:
→ How I’ve used AI to help accountants generate leads within weeks, not months
→ Why knowing what “good” looks like is the real unlock with AI
→ The tools and systems I’ve built to shortcut execution for my clients
→ How AI is helping me build and launch a SaaS product from scratch

I also talk about:
→ The reality of building software, from fast wins to frustrating bugs
→ How to identify processes in your firm that AI can improve immediately
→ Why most people still aren’t using AI properly (and what to do instead)
→ Practical ways to automate admin, data entry, and client workflows

And towards the end, I break down:
→ How to safely use AI with client data (and what to check)
→ Simple prompts to get started if you’re unsure where to begin
→ Where AI agents and automation are heading next

If you want to save time, move faster, and actually implement what you already know you should be doing, this episode will open your eyes.

Message me “Reza’s Brain” if you want access to the AI tool I’ve built from my own content.

And if you’re ready to go deeper, keep an eye out for the next cohort of the accelerator.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.

I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days.

And it’s opened my eyes.

You’ll discover:

→ Why the AI hype is not hype at all and what most people are getting wrong.
→ The different levels of AI users and where you currently sit.
→ How I built a full software product, website, and marketing system without developers.
→ Why traditional roles like developers and even parts of the legal profession are under threat.

I also walk you through my latest project, Power Pricing.

From idea to live product.

From sales and pricing to onboarding and automation.

You’ll hear how I’ve embedded everything I’ve learned over the years into one system that saves time, removes friction, and improves client experience.

This isn’t theory.

This is real, happening now.

If you’re not leaning into AI yet, you risk being left behind.

If you are using it, this will show you what’s actually possible.

And why this might be the biggest opportunity you’ll see in your lifetime.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.

You’ll discover:

→ Why I believe KPIs should help you make better decisions, not just create more admin.

→ Why I don’t believe timesheets tell you anything useful.

→ How I think about measuring team output and capacity properly.

→ The revenue allocation method I use to work out whether team members are generating a real return.

→ The team-wide KPIs I track to drive the right behaviours, like Google reviews and referrals.

I also share a behind-the-scenes update on the accelerator, the results members are getting, and the progress I’m making with the Power Pricing tool.

If you want a more practical way to think about performance in your firm, this episode will give you plenty to work with.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t.

I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks.

I’ll walk you through:

💥 How I’ve used AI to build a pricing, proposal and onboarding tool far quicker than traditional developers

💥 Why this could become one of the biggest leverage points in your firm

💥 How I’m using AI in marketing to create content, lead magnets and positioning tools

💥 The way I’m using transcripts to give AI real context so the outputs are actually useful

💥 How AI is helping with hiring, interviews, job specs and team feedback

💥 Why I now see AI as more than just a tool and more like a senior team member

💥 What I think is coming next with AI agents and how that could reshape bookkeeping and lower-level workflows

If you’ve been curious about AI but haven’t properly got stuck in yet, this episode should give you plenty of practical ideas.

Let me know what lands with you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down the real reason most accountants stay stuck on low fees.

It is not your market.
It is not your clients.
It is your pricing confidence.

I share a simple story from home that proves the point.
If you do not ask for a higher price, you will never get it.

You’ll discover:
→ Why pricing is emotional first, logical second
→ How your self belief sets your fee ceiling
→ The question that changes everything: have you actually asked
→ Why “people in my area won’t pay that” is just a limiting belief
→ What happens when you reprice properly and who usually leaves

I also explain why higher paying clients buy peace of mind, not cheap compliance.
And why the clients who pay the least often create the most noise.

If you want more profit, less stress, and a clearer path to a freedom firm, this one is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved.

You’ll hear:

→ Why culture, not contracts, is what keeps great people around
→ How our business model shift changed the roles we could offer
→ What to focus on post-7 figures when you’re no longer the accountant
→ My approach to attracting A-players without using job boards

I also share:

→ The two levers to grow your firm and why people is the harder one
→ A behind-the-scenes look at the frameworks I use to build culture
→ How to align your team’s goals with your firm’s purpose

This episode is all about people — leading them, losing them, and creating a place where they can thrive. If you're serious about building a firm that makes you proud (and runs without you), this one's for you.

Tune in, take notes, and let me know your biggest takeaway on LinkedIn.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think.

You’ll discover:
→ Why carving out thinking time will change everything
→ How to find the real bottleneck holding your firm back
→ What to work on first if you’re drowning in admin, delivery or pricing
→ Why it’s not about doing more, but doing what actually matters

If you want to make serious moves this year without burning out or staying stuck in busy work, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off.

You’ll discover:

→ Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t).
→ The one thing you must get right before any marketing tactic will deliver ROI.
→ The most important ratio in your business: LTV to CAC – and how to use it to grow with confidence.
→ The AI-powered systems I’ve built to create content at scale and dominate one platform at a time.

I also share what’s working right now in my firms – from YouTube to in-person events – and how we’re using AI meeting transcripts to turn sales calls into magnetic content.

If you're serious about building a firm that grows on autopilot, without you chasing leads, this one’s for you.

-----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me.

You’ll discover:

→ Why fixing client acquisition is the one domino that knocks everything else down
→ How to finally price live on sales calls with confidence
→ The real reason you’re not converting high-value clients
→ The Power Positioning framework behind my 8-week accelerator

I also share what’s working right now inside my own firm. What’s generating leads on autopilot. And the exact system we built that lets the firm grow without me.

If you want your time, freedom, and profits back, this one’s for you.

🎯 Want my help to build your marketing and sales system once and for all?
DM me the word Accelerator and I’ll send you the full details.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026.

You’ll hear:
→ Why I flew out to meet content creators and what I learned from them
→ How to position yourself as the expert in your niche
→ Why most accountants are hanging out in the wrong rooms
→ The surprising power of WhatsApp for client communication and referrals

Plus:
→ The new referral system we launched (that actually works)
→ How to build meaningful relationships faster, online and offline
→ Why getting clear on your WHO is still the #1 thing to fix this year

I also talk through a brand new offer: my Accelerator Program for firm owners who want to finally build the 3 core systems that bring in high-quality leads and clients on autopilot.

If you’re tired of chasing work and ready to grow with clarity, confidence and speed, this one’s for you.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm.

This episode is for you if:
→ You want to scale your firm without burning out.
→ You’re tired of shiny tactics and want strategies that compound over time.
→ You’re serious about building a business that can run without you.

You’ll hear:
→ Why “boring stuff done consistently” beats every shiny object.
→ How to invest in yourself and take action that actually moves the needle.
→ The power of repeating your message even when you’re tired of it.
→ Why targeting people with money is just better business.
→ How hiring A-players (and keeping them) is your biggest growth lever.
→ And my favourite one… the “hat, haircut, or tattoo” decision-making framework that’ll help you stop overthinking and start doing.

Plus – I share what’s coming in January and how I plan to help a small group of firm owners implement the Power Positioning System at speed.

If you’re ready to make 2026 your most profitable and purposeful year yet, start here.

Take a listen, then message me your favourite takeaway on LinkedIn.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them.

You’ll discover:

→ The entrepreneur’s curse: why good ideas can be dangerous
→ How I deal with distraction (and remind myself of the bigger picture)
→ A practical analogy to help you niche down and build a freedom firm
→ Why you don’t need thousands of clients to hit your dream number

I also talk about the real reason your marketing might not be working, and what to do about it.

If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters.

Let me know your biggest takeaway on LinkedIn, I’d love to hear it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too.

In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time.

You'll discover:

→ Why I protect at least 2 weeks of white space in my diary every month (and what I use it for)

→ The real math behind paid ads, and why I've spent £10k+ without a return yet

→ A simple framework for diagnosing underperformance: What, How, When, Motivation

→ Why your best hires won't come from job boards, and what to do instead

→ The only two activities that actually move the needle in your firm

I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it.

If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate.

Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let’s be honest — most accountants wing their sales calls. I used to be one of them.

In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers.

You’ll discover:

→ The 3-step framework I use to filter, run, and close sales meetings
→ Why giving a price live in the meeting changes everything
→ How to position yourself as the expert (so you’re not haggled on price)
→ Why your marketing needs to do the heavy lifting before the call

I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value.

If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away.

Take a listen — and let me know what you think on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm.

You’ll discover:

→ Why deep niche expertise beats generalism every time.
→ The danger of being too far removed from client relationships.
→ How client transcripts can become your most powerful content asset.
→ The difference between responsiveness and proactiveness (and why both matter).

I also talk about:
→ My Arabic lessons and the power of accountability.
→ Cold email wins – and why everything works when your positioning is spot on.
→ Why views don’t pay the bills (and what to focus on instead).

If you’re serious about building a business that runs without you, this one’s for you.

Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14.

You’ll discover:

→ How failure in other businesses led him to double down on accounting
→ The moment one yes changed everything — from a bar to a breakthrough
→ What it's really like building a practice from scratch with no clients, no team, and no clear path
→ How partnerships (and sheer grit) fast-tracked his growth

We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game.

If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you.

Josh’s story proves what’s possible when you keep showing up — even when it’s hard.
-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you go from zero clients and no accounting experience...
To running a 7-figure practice with a 20-person team?

In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family.

You’ll hear:
→ How he survived the first 6 months with zero clients
→ The marketing tactics he used before he could afford a shop
→ Why getting out of a “little office” changed everything
→ How he grew to £250k in 3 years and 7 figures after that

This is a raw, real, and honest look at the early hustle of practice building.
If you're in the grind or thinking of starting, you’ll take a lot from this.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you regain momentum and build consistency when life throws off your rhythm?

In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans.

You’ll discover:
→ Why habits matter more than motivation.
→ How Capture Accounting Dubai came to life.
→ The magic of in-person meetings after building online connections.
→ Why evergreen content is a long-term marketing asset you can’t ignore.

I also talk about team challenges, hiring mistakes, and offshoring hurdles – plus how I’m building systems to reduce reliance on me.

If you’re an accountant juggling growth, clients, and life – this one’s for you.

Let me know your takeaway. Message me on LinkedIn or WhatsApp – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

What’s the final system that gives you true freedom in your firm?

In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart.

You’ll discover:

→ The resource I built to transparently manage pay and progression in the team
→ Why documenting expectations is the key to long-term growth and team culture
→ How to shift from ad-hoc hiring to a systemised, proactive approach
→ What to include in your hiring toolkit to free yourself from being the bottleneck

I also break down:

→ Our latest wins from a cold email strategy targeting content creators
→ How to position yourself as the expert even before a sales call
→ What it really takes to build a team that runs your firm without you

If you’re serious about turning your practice into a freedom firm, you’ll love this episode.

Let me know what you think over on LinkedIn – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Client Chaos to Firm Flow: Structuring for Scale

How should you structure your firm as you grow?

In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck.

You’ll discover:

→ The role of a client manager and why it’s the first hire you need to make
→ How to structure your team for both delivery and development
→ When to recruit offshore and when to scale with more managers
→ Why not every “manager” should be managing people

I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff.

If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals.

Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How to Retain Top Talent Without Losing Sleep Over Client Poaching

You want more time, more freedom, and less stress.

But handing over client control to your team feels like a risk, right?

In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore.

You'll learn:

→ Why giving autonomy is risky—but not giving it is riskier
→ How to keep entrepreneurial team members from walking away with clients
→ What big corporates do that accounting firms should copy
→ The leadership books that shaped how I build loyalty and culture

I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it.

This one’s all about trust, vision, and building a team that stays with you for the long haul.

If you’ve ever worried about team members jumping ship with your clients, this episode is for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you protect your fees, justify your value, and stop discounting under pressure?

In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around.

You’ll discover:
→ Why clients push back on price (hint: it’s rarely about the money)
→ The simple value register you can use to remind clients what they’re getting
→ How to position subscription services like insurance — peace of mind, not paperwork
→ Why bundling your prices avoids awkward conversations at renewal time

I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask.

If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you.

Take a listen and let me know what you think on LinkedIn. I'd love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

It’s been a while, but I’m back. And this episode is a bit of a brain dump.

I talk you through:

→ Why moving countries forced me to reassess my routines
→ The power of systems to free up your time (even during a major life move)
→ How to build habits with zero friction
→ What it really takes to grow a remote-first, freedom-focused firm
→ The marketing system that brings in leads — even when I’m off-grid

I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to.

Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it.

If you’ve ever dreamed of building a firm that works without you, this one’s for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.

You’ll hear:

• Why your specialisation is your secret weapon for attracting high-quality referrals

• How hiring and personal branding connect to finding great people

• The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting

• Practical steps to make yourself memorable to your network

Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first.

🎧 Listen now and learn how to get more of the right referrals.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

The Final Bottleneck: Building the Last System That’ll Free Me

After years of refining systems, there’s still one area I’ve been the bottleneck in — until now.

In this episode, I reveal:

→ The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day
→ The exact process I use to hire top talent without wasting time
→ How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring
→ And a little personal update — something big is happening behind the scenes 👀

If hiring is eating up your time, this one’s a must.

🎧 Hit play and let’s get into it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From 50p an Hour to Building a Global Accounting Firm
How do you go from earning £80 a month to running a thriving offshore accounting business?

In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice.

You’ll discover:
→ The key decision he made early on that shaped his entire career
→ Why choosing low pay and high learning was his smartest move
→ How his mother’s home business shaped his mindset
→ What makes his offshoring team different — and why top firms trust them

We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up.

If you’ve ever felt stuck or questioned your path, this episode will reignite your fire.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From WhatsApp Groups to £50k Clients
Why Webinars Still Work and How to Nail Them

This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting.

You’ll discover:

→ How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees.
→ Why going niche (and then even more niche) is the key to building trust fast.
→ How to get your clients to do your marketing for you inside WhatsApp groups.
→ The simple mindset shift that turns a small room into a big opportunity.
→ Why visual teaching helps you stick in your audience’s memory.

I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop.

Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one.

If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you.

Let me know your thoughts on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Get Clients or Get People: The Only Two Things That Matter

What should you really be focusing on as an accounting firm owner?

In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm.

You’ll discover:

→ Why 90% of your time, money and attention should go to just two things
→ The real value of your time – and how to buy it back
→ How to use lifetime value to reframe your entire marketing approach
→ The single most important decision you can make to attract the right clients

I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds.

If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle.

Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race

Still stuck doing all the work in your firm?

In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week.

You’ll hear:
→ Why 50% profit margins aren’t a dream — they’re a system
→ How I used digital workflows to scale without burnout
→ The real reason clients are leaving the UK for Dubai
→ How niching helped me charge premium fees
→ Why your "team culture" is killing your profits
→ The mistake most accountants make when pricing

If you’re serious about building a firm that works without you, not just for you, this episode is a must-listen.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Garage to Growth: Building a 7-Figure Niche Firm
What happens when you trade rugby dreams for spreadsheets?

In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue.

You’ll hear:
→ Why Wes left a safe career path to serve startups
→ The mindset shift that led him to go all-in on a niche
→ How he scaled his team, set up pods, and built systems
→ The biggest lessons from going from generalist to tech specialist

We also talk:
→ Starting with no clients and no clue
→ Building confidence through proof points
→ Why clarity in messaging changed everything

If you’re thinking about niching, or wondering what it really takes to grow fast without losing your soul – this one’s for you.

Take a listen and message me on LinkedIn with your biggest takeaway.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you.

I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out.

You’ll discover:

→ How we’re creating marketing content at scale that still sounds 100% like me
→ Why AI-powered note takers are a goldmine for personalised content and internal knowledge
→ The one framework every team member needs to know before prompting ChatGPT
→ How we’re building a chatbot for internal use to replace Slack back-and-forths

I also give you a look behind the scenes at our upcoming software – Power Pricing – and how it’ll replace GoProposal for good.

If you’re serious about building a leaner, smarter, faster firm using AI, this episode is a must-listen.

Take a listen, then message me on LinkedIn and tell me what blew your mind the most.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Burning Money on Ads: What I’ve Learnt the Hard Way

Tried paid ads and felt like you threw cash down the drain?

You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next.

You'll learn:

→ Why AI note-takers are the most underused goldmine in your firm
→ What paid ads are really good for (and when to avoid them)
→ The one simple tactic we’re now testing that might beat Meta at its own game
→ How to think clearly about CAC vs. lifetime value (and how to calculate yours)

I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands.

If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress.

--------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.

I’ll walk you through:

💥 Why I’m happy to let go of a client worth nearly 5% of turnover
💥 The real reason we’re growing faster (hint: it's not referrals)
💥 How niching has helped our team deliver better and charge more
💥 The 5-year plan to take the firm to £5M and beyond
💥 What you need to build influence in your sector (even without a big audience)
💥 And the tough lesson I learned after getting banned from LinkedIn

If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus.

--------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office.

This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in.

Here’s what I cover:

💬 The power of asynchronous communication and why it’s a game-changer
📲 How I use tools like Slack, Notion, and Frame to run everything from my phone
📦 How I manage 1,000+ pieces of content with just one assistant
🎥 Why context-driven systems save time and reduce errors
💡 The mindset shift that made freedom my #1 business goal

If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner.

You'll hear:

• Why one of our biggest clients might be leaving—and why I'm okay with it

• The mindset shift that allows you to stop fearing client loss

• How to protect your time like your most valuable asset

• Why focus and saying “no” leads to faster growth

• A behind-the-scenes look at our highest-revenue month yet

I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex.

But that stressful journey turned into a powerful lesson.

In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated.

I talk about:

• The mindset shift that helped me go from overthinking to taking bold action

• Why waiting until everything is “perfect” will keep you stuck

• How to build momentum even when you don’t have clarity

• Why caring what others think is holding you back more than you realise

• And a simple way to create accountability to follow through

If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign.

You don’t need to be great to start.
But to be great, you have to start.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat?

You get real talk. No fluff.

In this episode, Jeri from Smooth Accounting and I dive into:

• The hiring mistakes that cost us time and sanity

• How we've built lean, flexible teams using AI and results-only work environments

• Why setting high standards isn’t “harsh” — it’s the fairest thing you can do

• What KPIs actually matter when you’re managing people remotely

• How marketing isn’t just for clients — it’s how you attract the right team

Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai.

If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage?

In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed:

• Why getting out of your comfort zone is the only way to grow

• How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners

• Why you don’t need to be a “natural” to create content or become known

• The power of long-term thinking and what’s possible in just a decade

• A reminder that marketing still matters — even in the age of AI

Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue.

We dive deep into:

💥 The exact moment Amy decided to launch her firm (on a train, with a book!)
💥 How she found the courage to leave her senior job and go all in
💥 Why she picked recruitment as her niche — and how it’s paid off
💥 What she did to attract her first clients and land a £38K/year fee
💥 How she’s building a full outsourced finance team for her clients
💥 Why niching has helped her stand out, price confidently, and scale faster
💥 The steps she’s taking now to bring in her first team members and move into an office

If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways.

Let me know what stands out to you — I love hearing which part hits home.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m giving you a behind-the-scenes look at what’s been going on this past week — including a new client win (closed after one call) and some powerful insights from my own learning and coaching.

I’ll walk you through:

💥 How one podcast episode led to a £10k+ per year client — and why long-form content is so powerful
💥 The 7 habits I see highly successful entrepreneurs consistently practice
💥 How I structure my health, learning, and mentorship to keep scaling
💥 Why thinking in decades (not months) is the secret to compounding growth
💥 The real reason building a personal brand feels uncomfortable — and why you need to do it anyway

If you’ve been wondering how to stay consistent, keep growing, and build something meaningful over the long term, I think you’ll find this one packed with practical takeaways.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing why podcasting (or vodcasting) is one of the highest-leverage strategies I’m doubling down on — and why you should seriously consider it too.

I’ll walk you through:

🎙 Why I flew to Dubai for just 24 hours to record 4 episodes
🎙 How podcasting is helping me grow both my accountancy firm and coaching business
🎙 What makes podcast content so powerful (and how it stacks up to social media)
🎙 The easy way to get started — even if you don’t know what to say or feel uncomfortable on camera
🎙 Why podcasting works even better before you niche down
🎙 How to turn a single episode into weeks of marketing content

If content creation feels overwhelming or inconsistent — but you know you need to build authority, trust, and visibility — this episode is packed with simple ways to do it with minimal time investment.

Let me know if it sparks something for you — and if you record your first episode, send me the link. I’d love to give it a watch.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck.

I’ll walk you through:

💥 Why most accountants avoid marketing (and what it’s costing them)
💥 The one system I built that means we win new clients every week — even when I’m abroad
💥 How niching into content creators opened the door to expansion in Dubai and now Qatar
💥 Why referrals stop working (and what to replace them with)
💥 The psychology behind pricing fears — and how to overcome it
💥 Why ads can work for accountants — and the math that proves it
💥 What to focus on each week if you want to build a system that brings in clients on autopilot

If you know marketing is the thing you keep avoiding — but also the thing that would change everything — this episode is your permission slip (and the game plan) to finally take action.

Let me know what you think — I always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m giving you a full behind-the-scenes look at how we’ve just restructured our team — now 15 people strong — and what that means for how we run the practice day to day.

I’ll walk you through:

💥 Why we split the team into Compliance and Client Services
💥 How we made 3 key hires (including our first qualified chartered accountant)
💥 The exact structure of the team — who's reporting to who and why
💥 When hiring apprentices does and doesn’t make sense
💥 Why I don’t believe in practice managers anymore
💥 Our gross margins and how we’re planning to maintain them as we grow
💥 The mindset shift that helps me hire confidently — even when it feels risky

If you’re thinking about growing your team (or feeling stuck with the one you have), I think you’ll find this one really useful.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

AI is moving fast — but are you keeping up?

In this episode, I share how I’m using tools like ChatGPT and Claude in my firm (and coaching business) to:

✅ Draft emails, reports, and even legal replies
✅ Supercharge my team’s productivity
✅ Handle tax research and onboarding in minutes
✅ Move away from report-based pricing to something way more valuable

I also reveal the one new feature that blew my mind — and how it's changing how I approach complex tax planning.

If you’ve been meaning to experiment with AI but haven’t quite got around to it… this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Tried every marketing tactic and still not seeing results?

In this episode, I reveal the real reason your SEO, ads, cold emails, and networking efforts aren’t working—and how to fix it.

You'll learn:

✅ Why every marketing tactic works (and doesn’t)

✅ The one shift I made that transformed my results

✅ How positioning trumps all when it comes to winning better clients

If you’re tired of throwing spaghetti at the wall and want a marketing strategy that actually works—this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

I just hit 201 podcast episodes—that’s over 4 years of weekly content!

But here’s the thing… I wasn’t always a content creator. A few years ago, I hadn’t even recorded a single video.

Now? My content brings in leads on autopilot, builds trust at scale, and helps me grow my businesses without chasing clients.

In this episode, I share:
✅ How to start creating content (even if you hate being on camera)
✅ Why video, podcasts & blogs help you stand out from the competition
✅ My simple system for turning content into clients

If you’ve been hesitant to put yourself out there, this is your sign to start. You don’t have to be great to start, but you have to start to be great.

🎧 Listen here

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

How to Onboard Employees Without the Headache

Bringing in new employees is exciting—but it can also feel like a massive headache. The admin, the training, the constant hand-holding… it’s enough to make you put off hiring altogether.

But what if you could completely remove yourself from the onboarding process?

That’s exactly what I’ve done in my firm. In this episode, I break down:
✅ The step-by-step system I use to onboard employees seamlessly
✅ How I ensure new hires hit the ground running—without me being involved
✅ The tools I use to automate and document training, so I never repeat myself

If you’re growing your firm and want to make hiring easy, this episode is for you.

🎧 Listen now

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

This week, I’m recording from the Qatar Airways lounge in Doha—just wrapping up a week at the Web Summit and setting up a new business entity in Qatar.

Why? Because niching down has opened doors I never expected.

In this episode, I break down:
✅ How focusing on one niche (content creators) led to massive growth
✅ Why specializing in relocations to Dubai created even more opportunities
✅ The surprising business incentives in Qatar—and why we’re expanding there
✅ The simple strategy that will help you stand out, attract clients, and charge more

Most accountants make the mistake of trying to be everything to everyone. The truth? That keeps you stuck as a commodity. When you become the go-to expert in one area, clients come to you.

Listen now

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

One of the biggest fears I hear from accountants is, “What if I hand off client relationships and my team leaves with my clients?”

I get it—I used to think the same way. But over time, I realized that holding on too tightly was actually holding me back.

In this episode, recorded from the Heathrow lounge before I head to the Web Summit in Doha, I break down:
✅ Why the fear of losing clients is overblown
✅ How trusting my team gave me more freedom and a stronger firm
✅ The key to creating a practice that runs without you
✅ The 3 drivers of employee motivation (and how to use them)

I’ve built a firm where I no longer check emails, take client calls, or manage day-to-day work—and my business is stronger than ever. If you want that kind of freedom too, you need to hear this.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

🕒 How to Buy Back Your Time – And Get More Done 💡

Ever feel like there’s never enough time in the day? 😩 You’re juggling client work, admin tasks, and trying to grow your business—but nothing really moves the needle.

🎙️ In this episode, I share a simple framework from Dan Martell’s Buy Back Your Time and explain how I’ve applied it to buy back hours every week so I can focus on high-value work (without burning out).

🔑 Here’s what we cover:
✅ The Time & Energy Audit: How to track where your time goes
✅ The DEA Method: Delegate, Eliminate, Automate
✅ Your First Hire: Why hiring an admin assistant is the game-changer you need
✅ The £25 Rule: How to decide what tasks you should never do again

🚀 Plus, I share how this approach has helped me build a firm that runs without me—and how you can do the same.

Don't miss this episode

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0