Explore every episode of the podcast The Profitable Accountant Podcast

In this episode, I share what's been happening inside my firm this week.

A hiring decision, a tough conversation about accountability, and a simple AI idea that could change how your firm reviews work.

I break down:

• Why your average performance drops to the level of your lowest performer
• What tolerating mediocre work quietly does to your best people
• Why you should strip a process back to the bare bones before you automate anything
• Whether your clients actually read the PDF pack you send them, and what to send instead
• How I got a team leader who was sceptical about AI to say "that was pretty clever"
• The Loom trick that turns your senior reviewer's knowledge into an AI skill
• How juniors can review their own work before it reaches you
• Why AI should be your second brain, not your first
• The calendar rule I use to protect my deep work every morning
• The one alarm most firm owners never set, but should

I also share why I'm flying 20 hours to Las Vegas for Alex Hormozi's scaling workshop, and why investing in yourself has been the best return I've ever had.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever felt like the whole firm still runs through your head, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, three people left my firm within weeks of each other.

A client manager. An onboarding manager who didn't last two months. A bookkeeping manager.

All while we're trying to grow.

So I got dragged back into the one thing I try hardest to stay out of: hiring.

I break down:

• Why you will only ever have two real problems in your firm, no matter how big you get
• The reason finding good people feels impossible (and why that has nothing to do with the market)
• How I used AI to write the job spec, post the ad on Indeed and screen every application that came in
• The LinkedIn outreach campaign I'm running for talent, exactly like I'd run one for new clients
• Why I deliberately exclude PAC members and coaching clients from that search
• The one qualifying question I ask every candidate before I'll give them an interview link
• Two answers from real applicants this week, side by side, and what they told me about each person
• Why the remote role attracted a completely different calibre of applicant
• How to think about the cost of a hire so you stop procrastinating over the decision
• The restructure we're making: back to a pod model, led by client managers

I also share what I'm doing instead of timesheets to measure the team, using a revenue allocation tracker that gives every person in the firm a number they own.

Mentioned in this episode: I'm running a live Claude workshop on Wednesday at 1pm UK time, building a website from scratch and deploying it on the web by the end of the session. One firm owner on the call gets their site built live and handed over on the day. PAC members are already included. Everyone else can grab a ticket here.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever told yourself it's too hard to find good people, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I give my take on the Xero advert that set the whole profession off last week.

The one where an influencer said she'd stopped paying her accountant £800 a month because she'd connected her cloud accounting.

I'm not angry about it. I think it's a useful mirror.

I break down:

• Why the software houses were never really "accountant first", and why that shouldn't surprise anyone
• The reason Excel, cloud accounting and OCR didn't kill accounting, and why AI won't either
• What clients are actually buying from you, and why it isn't the deliverable or the time
• The single highest value thing you offer, which almost nobody puts on their proposal
• Where you will genuinely lose clients to AI, and why you probably shouldn't want those clients anyway
• Why AI being confidently wrong matters more for your clients than it does for you
• The radiologist, the pilot and the £5m share sale: three analogies that explain why expertise still gets paid
• Why positioning is your real protection, and what "inch wide, mile deep" looks like in practice
• How to treat AI like a new employee, including the Loom trick for building skills your whole team can use
• Why the efficiency gains are yours to bank, providing you've got your pricing right

I also talk about what I'm seeing inside the accelerator, including the member who went from nothing to being the go-to expert in children's care homes.

[SPONSOR CREDIT LINE GOES HERE: This episode is sponsored by [Name](clean link), wording as supplied.]

If you've been quietly anxious about what AI means for your firm, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week I'm talking about the pillar most firm owners ignore until it starts costing them money.

People.

I've just got back from two and a half weeks in South Africa, and the firm carried on perfectly well without me. That doesn't happen by accident.

But I'm not going to pretend it's all perfect. We've had people leave because they couldn't handle their roles, we're recruiting again, and we're pulling apart our structure because what worked at a team of four doesn't work at a team of twenty.

I break down:

• The three real drivers of employee motivation, and why money is rarely one of them
• Why hiring junior in the early days is a false economy that makes your bottleneck worse
• The fear that stops firm owners hiring people better than them, and how often it actually plays out
• The four questions to run through before you complain that your team hasn't delivered
• Why your internal targets get missed when external deadlines never do
• Why nobody ever trained you to manage, and what that costs you as you scale
• How I get a process out of my head in the time it takes to do the job once
• The one button that turns a screen recording into a full written SOP
• Why increasing the speed of your check-ins gets work finished faster
• The growing pains that hit at 200k, 500k and a million, and why they keep coming back

I also share the exact list of questions I send candidates before I'll even take an interview call with them, and how to get a copy for your own recruitment.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever wondered why your team isn't doing what you asked them to do, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode I sit down in a Southampton studio with Alex Norian of IWN Accountancy.

Five years ago he was made redundant, had no savings, a newborn daughter and a wife who had stopped working.

He's now on track for seven figures in his fifth year of trading, with a team of 12 and not a single office.

Inside this episode you'll discover:

• Why being made redundant in the middle of a pandemic turned out to be the best thing for his career
• Why his first hire was a mistake, and the hire that changed everything
• Why he'd rather his head of accounting prepared his firm's accounts than do them himself
• How niching into property landlords let him win clients nationwide instead of within a 20 mile radius
• The video system that's non-negotiable for every team member, and why it beats an hour-long sign-off meeting
• Why he wrote his core values before he had a single employee, and the document that now runs to 50 pages
• The three pillar framework that replaced timesheets and drives performance related pay
• Why professional introducers have outperformed every other route to new business he's tried
• What he did when growth doubled year on year, then suddenly stalled at half a million
• The hiring mistake he says quietly damages the whole business if you cling on too long

We also get into why the post-pandemic shift to remote working created an opportunity most firm owners still haven't taken, and how a remote firm can charge premium fees rather than compete on price.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever wondered how a firm grows this fast without an office, a big team or a decade of grind, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, I'm talking about something I rarely cover on here.

Not how to win clients.

How to keep them.

We spend so much time obsessing over pricing, positioning and winning new work that we forget the thing that quietly makes or breaks a firm: whether our existing clients stay, and whether they shout about us to everyone they know.

I break down:

• Why "we get their stuff in on time" is the bare minimum, not a selling point
• The difference between customer service and customer experience (and why most firms only do one)
• The two reasons clients actually leave their accountant
• Why losing a client costs you far more than their annual fee
• The Maya Angelou line that sums up client experience better than any textbook
• The car hire company that gave me a genuine "wow" experience, and what accountants can steal from it
• How to build proactivity into your team so it doesn't vanish the moment things get busy
• The simple one-letter tracker I used to measure client contact (and why we binned timesheets for it)
• How to give your team a bank of proactive ideas so they're never stuck for what to say

I also share a bit behind the scenes on this month's PAC deep dive into pricing compliance profitably, and why compliance is still the most scalable, most profitable foundation your firm has.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever taken a long-standing client for granted, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will.

Fear.

Specifically, the fear of putting yourself out there. Sending the message. Posting the content. Being seen.

I've just finished a 10 week accelerator cohort, and the last two weeks were all about activation, which meant outreach. I hadn't realised quite how hard people find it to press send.

I break down:

• Why you only ever have two problems in an accounting firm, whether you're a sole practitioner or PwC
• Why "this feels icky and salesy" is your brain protecting you from discomfort, not telling you the truth
• The networking event test that instantly fixes bad outreach
• Connect, compliment, question: the sequence that starts real conversations in the DMs
• The three C's that turn strangers into booked calls
• Why posting once or twice a week makes you invisible, and what I've actually done for five years
• The order you have to get right before outreach will work at all
• What happens when you send 50 to 100 DMs every single week
• The worst thing that has ever come back to me from a cold message, which is not what you're imagining
• Why we let what other people might be thinking cost us the things we say we want

I also share what's been going on behind the scenes, including a few weeks back in the UK with family, and a studio interview coming soon with a firm owner who went from a standing start to seven figures in five years.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've known for months that you should be doing outreach but haven't been able to bring yourself to press send, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening.

And I explain exactly why the podcast disappeared.

It wasn't discipline. It was friction.

I break down:

• The real reason I stopped recording for weeks (and why it had nothing to do with motivation)
• The four criteria every habit needs before it will ever stick
• Why environment design beats willpower every single time
• The reason your to do list guarantees you'll never feel finished
• Why nobody can book a call with me before 1pm, and what that time is for
• The difference between deep work and busy work your brain will lie to you about
• Why your inbox is a place for other people's agendas
• How I now run my businesses from my phone by talking to Claude instead of typing
• The two high leverage activities you should be working on every single week
• Why I stopped going to my own office and started working in a coffee shop

I also share what's been going on behind the scenes: the PAC LIVE event in Newbury on the 1st of July, our team day and the 2030 growth plan for Capture, and the Power Positioning Accelerator cohort that's just wrapped up.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever struggled to find time for the work that actually moves your firm forward, this episode is for you.

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, I'm tackling a question I get asked more than almost any other.

Which social media platform should you actually be on?

And what on earth should you post once you're there?

I break down:

• Why a podcast feels lonely while social media doesn't, and what that taught me about marketing
• The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch
• Why "when you confuse, you lose" should shape every post you write
• The one platform I'd tell any accountant to start with, and why the algorithm is on your side
• Why your audience is on LinkedIn even when you're convinced they're not
• How to create content that gets a booked call, not just likes
• The contrarian truth about using AI to write your posts, and why I ignore the people who say don't
• Why video will make you stand out, especially if you're a female accountant
• How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever stared at a blank screen wondering what to post or where, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns.

More importantly, I explain what this means for accountants and firm owners.

Inside this episode you'll discover:

✅ Why I believe many accountants are still only scratching the surface of AI

✅ How I'm using Claude to save hours every week

✅ The AI-powered client acquisition system we're building inside Power Positioning Accelerator

✅ How AI can help you create content, dashboards, lead magnets and outreach campaigns

✅ Why LinkedIn remains the fastest route to winning new clients

✅ Practical examples you can start using immediately

If you're wondering how AI will impact your firm over the next few years, this episode is essential listening.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

This week, I’m diving into one of the biggest bottlenecks inside accounting firms.

Pricing.

More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.

I break down:

• Why charging by the hour makes less sense than ever in the AI era
• Why your real value is not the tax return or accounts
• The hidden value accountants forget to charge for
• Why access to you is the most valuable thing clients buy
• How pricing systems remove you as the bottleneck
• The variables that should drive pricing
• Why clients should pay upfront and monthly
• How to stop “making up fees” on the fly
• The psychology behind premium pricing and client choice
• How AI and agents are changing the future of accounting firms

I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.

If you’ve ever struggled with pricing confidently, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession.

I share my thoughts on:

• Why most accountants still feel stuck despite working harder than ever
• How joining the right community changes your standards and beliefs
• Why human relationships still matter in an AI world
• The real reason some firms grow fast whilst others stay trapped in the weeds
• How I used Claude AI to prepare accounts, working papers, and financial statements
• Why the pace of AI change is much faster than most people realise
• What firm owners should actually focus on over the next few years

I also talk about buying back your time, building a business that gives you more freedom, and why the future belongs to accountants who learn to combine technology with strong business skills.

This one is part mindset, part strategy, and part glimpse into what’s coming next for the profession.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you want a firm that gives you more time, money, and freedom, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down what actually moves the needle in your firm.

The fundamentals that drive money, time, and freedom.

You’ll discover:

→ Why AI only works when you have a proper system behind it
→ The 3 core systems every firm must build first
→ How to attract high-quality clients without relying on referrals
→ Why pricing systems unlock serious profit (especially with existing clients)
→ The conversion mistakes keeping your fees stuck at low levels

I also share how I’m using AI daily to build, fix, and run systems faster than ever.

But more importantly, why sales and marketing are still your biggest leverage points.

If you’re distracted by tools but struggling to grow, this will refocus you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.

But the real topic today is something I see holding so many accountants back…

Money mindset.

If you’re struggling to raise your prices, it’s rarely about tactics.

It’s about belief.

I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything:

👉 Money is just a “thank you token”.

We also touch on:

• Why different clients value things differently
• Why you must give pricing options
• The link between investing and actually taking action
• Real examples of how we’re using AI in the firm to save serious time

If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Inside this episode:

• Why you don’t need to be “special” to build a freedom firm
• The real skills that actually grow a business (hint: not accounting)
• How AI is changing everything and why now is the best time to build
• The hiring ladder and how to buy back your time step by step
• The trap of chasing too many ideas (and how to stay focused)
• Why most accountants are racing to the bottom… and how to avoid it
• The shift to VFO and how to land higher-value clients

And a big one:
You’re holding yourself back more than you think.

Not because of skill.
But because of what you think other people might say.

This episode will get your head straight and your focus back where it needs to be.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.

This one is raw. Practical. And a glimpse into where things are heading.

You’ll discover:
→ How I’ve used AI to help accountants generate leads within weeks, not months
→ Why knowing what “good” looks like is the real unlock with AI
→ The tools and systems I’ve built to shortcut execution for my clients
→ How AI is helping me build and launch a SaaS product from scratch

I also talk about:
→ The reality of building software, from fast wins to frustrating bugs
→ How to identify processes in your firm that AI can improve immediately
→ Why most people still aren’t using AI properly (and what to do instead)
→ Practical ways to automate admin, data entry, and client workflows

And towards the end, I break down:
→ How to safely use AI with client data (and what to check)
→ Simple prompts to get started if you’re unsure where to begin
→ Where AI agents and automation are heading next

If you want to save time, move faster, and actually implement what you already know you should be doing, this episode will open your eyes.

Message me “Reza’s Brain” if you want access to the AI tool I’ve built from my own content.

And if you’re ready to go deeper, keep an eye out for the next cohort of the accelerator.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.

I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days.

And it’s opened my eyes.

You’ll discover:

→ Why the AI hype is not hype at all and what most people are getting wrong.
→ The different levels of AI users and where you currently sit.
→ How I built a full software product, website, and marketing system without developers.
→ Why traditional roles like developers and even parts of the legal profession are under threat.

I also walk you through my latest project, Power Pricing.

From idea to live product.

From sales and pricing to onboarding and automation.

You’ll hear how I’ve embedded everything I’ve learned over the years into one system that saves time, removes friction, and improves client experience.

This isn’t theory.

This is real, happening now.

If you’re not leaning into AI yet, you risk being left behind.

If you are using it, this will show you what’s actually possible.

And why this might be the biggest opportunity you’ll see in your lifetime.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.

You’ll discover:

→ Why I believe KPIs should help you make better decisions, not just create more admin.

→ Why I don’t believe timesheets tell you anything useful.

→ How I think about measuring team output and capacity properly.

→ The revenue allocation method I use to work out whether team members are generating a real return.

→ The team-wide KPIs I track to drive the right behaviours, like Google reviews and referrals.

I also share a behind-the-scenes update on the accelerator, the results members are getting, and the progress I’m making with the Power Pricing tool.

If you want a more practical way to think about performance in your firm, this episode will give you plenty to work with.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t.

I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks.

I’ll walk you through:

💥 How I’ve used AI to build a pricing, proposal and onboarding tool far quicker than traditional developers

💥 Why this could become one of the biggest leverage points in your firm

💥 How I’m using AI in marketing to create content, lead magnets and positioning tools

💥 The way I’m using transcripts to give AI real context so the outputs are actually useful

💥 How AI is helping with hiring, interviews, job specs and team feedback

💥 Why I now see AI as more than just a tool and more like a senior team member

💥 What I think is coming next with AI agents and how that could reshape bookkeeping and lower-level workflows

If you’ve been curious about AI but haven’t properly got stuck in yet, this episode should give you plenty of practical ideas.

Let me know what lands with you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down the real reason most accountants stay stuck on low fees.

It is not your market.
It is not your clients.
It is your pricing confidence.

I share a simple story from home that proves the point.
If you do not ask for a higher price, you will never get it.

You’ll discover:
→ Why pricing is emotional first, logical second
→ How your self belief sets your fee ceiling
→ The question that changes everything: have you actually asked
→ Why “people in my area won’t pay that” is just a limiting belief
→ What happens when you reprice properly and who usually leaves

I also explain why higher paying clients buy peace of mind, not cheap compliance.
And why the clients who pay the least often create the most noise.

If you want more profit, less stress, and a clearer path to a freedom firm, this one is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved.

You’ll hear:

→ Why culture, not contracts, is what keeps great people around
→ How our business model shift changed the roles we could offer
→ What to focus on post-7 figures when you’re no longer the accountant
→ My approach to attracting A-players without using job boards

I also share:

→ The two levers to grow your firm and why people is the harder one
→ A behind-the-scenes look at the frameworks I use to build culture
→ How to align your team’s goals with your firm’s purpose

This episode is all about people — leading them, losing them, and creating a place where they can thrive. If you're serious about building a firm that makes you proud (and runs without you), this one's for you.

Tune in, take notes, and let me know your biggest takeaway on LinkedIn.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think.

You’ll discover:
→ Why carving out thinking time will change everything
→ How to find the real bottleneck holding your firm back
→ What to work on first if you’re drowning in admin, delivery or pricing
→ Why it’s not about doing more, but doing what actually matters

If you want to make serious moves this year without burning out or staying stuck in busy work, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off.

You’ll discover:

→ Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t).
→ The one thing you must get right before any marketing tactic will deliver ROI.
→ The most important ratio in your business: LTV to CAC – and how to use it to grow with confidence.
→ The AI-powered systems I’ve built to create content at scale and dominate one platform at a time.

I also share what’s working right now in my firms – from YouTube to in-person events – and how we’re using AI meeting transcripts to turn sales calls into magnetic content.

If you're serious about building a firm that grows on autopilot, without you chasing leads, this one’s for you.

-----

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me.

You’ll discover:

→ Why fixing client acquisition is the one domino that knocks everything else down
→ How to finally price live on sales calls with confidence
→ The real reason you’re not converting high-value clients
→ The Power Positioning framework behind my 8-week accelerator

I also share what’s working right now inside my own firm. What’s generating leads on autopilot. And the exact system we built that lets the firm grow without me.

If you want your time, freedom, and profits back, this one’s for you.

🎯 Want my help to build your marketing and sales system once and for all?
DM me the word Accelerator and I’ll send you the full details.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026.

You’ll hear:
→ Why I flew out to meet content creators and what I learned from them
→ How to position yourself as the expert in your niche
→ Why most accountants are hanging out in the wrong rooms
→ The surprising power of WhatsApp for client communication and referrals

Plus:
→ The new referral system we launched (that actually works)
→ How to build meaningful relationships faster, online and offline
→ Why getting clear on your WHO is still the #1 thing to fix this year

I also talk through a brand new offer: my Accelerator Program for firm owners who want to finally build the 3 core systems that bring in high-quality leads and clients on autopilot.

If you’re tired of chasing work and ready to grow with clarity, confidence and speed, this one’s for you.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm.

This episode is for you if:
→ You want to scale your firm without burning out.
→ You’re tired of shiny tactics and want strategies that compound over time.
→ You’re serious about building a business that can run without you.

You’ll hear:
→ Why “boring stuff done consistently” beats every shiny object.
→ How to invest in yourself and take action that actually moves the needle.
→ The power of repeating your message even when you’re tired of it.
→ Why targeting people with money is just better business.
→ How hiring A-players (and keeping them) is your biggest growth lever.
→ And my favourite one… the “hat, haircut, or tattoo” decision-making framework that’ll help you stop overthinking and start doing.

Plus – I share what’s coming in January and how I plan to help a small group of firm owners implement the Power Positioning System at speed.

If you’re ready to make 2026 your most profitable and purposeful year yet, start here.

Take a listen, then message me your favourite takeaway on LinkedIn.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them.

You’ll discover:

→ The entrepreneur’s curse: why good ideas can be dangerous
→ How I deal with distraction (and remind myself of the bigger picture)
→ A practical analogy to help you niche down and build a freedom firm
→ Why you don’t need thousands of clients to hit your dream number

I also talk about the real reason your marketing might not be working, and what to do about it.

If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters.

Let me know your biggest takeaway on LinkedIn, I’d love to hear it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too.

In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time.

You'll discover:

→ Why I protect at least 2 weeks of white space in my diary every month (and what I use it for)

→ The real math behind paid ads, and why I've spent £10k+ without a return yet

→ A simple framework for diagnosing underperformance: What, How, When, Motivation

→ Why your best hires won't come from job boards, and what to do instead

→ The only two activities that actually move the needle in your firm

I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it.

If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate.

Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let’s be honest — most accountants wing their sales calls. I used to be one of them.

In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers.

You’ll discover:

→ The 3-step framework I use to filter, run, and close sales meetings
→ Why giving a price live in the meeting changes everything
→ How to position yourself as the expert (so you’re not haggled on price)
→ Why your marketing needs to do the heavy lifting before the call

I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value.

If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away.

Take a listen — and let me know what you think on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm.

You’ll discover:

→ Why deep niche expertise beats generalism every time.
→ The danger of being too far removed from client relationships.
→ How client transcripts can become your most powerful content asset.
→ The difference between responsiveness and proactiveness (and why both matter).

I also talk about:
→ My Arabic lessons and the power of accountability.
→ Cold email wins – and why everything works when your positioning is spot on.
→ Why views don’t pay the bills (and what to focus on instead).

If you’re serious about building a business that runs without you, this one’s for you.

Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14.

You’ll discover:

→ How failure in other businesses led him to double down on accounting
→ The moment one yes changed everything — from a bar to a breakthrough
→ What it's really like building a practice from scratch with no clients, no team, and no clear path
→ How partnerships (and sheer grit) fast-tracked his growth

We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game.

If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you.

Josh’s story proves what’s possible when you keep showing up — even when it’s hard.
-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you go from zero clients and no accounting experience...
To running a 7-figure practice with a 20-person team?

In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family.

You’ll hear:
→ How he survived the first 6 months with zero clients
→ The marketing tactics he used before he could afford a shop
→ Why getting out of a “little office” changed everything
→ How he grew to £250k in 3 years and 7 figures after that

This is a raw, real, and honest look at the early hustle of practice building.
If you're in the grind or thinking of starting, you’ll take a lot from this.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you regain momentum and build consistency when life throws off your rhythm?

In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans.

You’ll discover:
→ Why habits matter more than motivation.
→ How Capture Accounting Dubai came to life.
→ The magic of in-person meetings after building online connections.
→ Why evergreen content is a long-term marketing asset you can’t ignore.

I also talk about team challenges, hiring mistakes, and offshoring hurdles – plus how I’m building systems to reduce reliance on me.

If you’re an accountant juggling growth, clients, and life – this one’s for you.

Let me know your takeaway. Message me on LinkedIn or WhatsApp – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

What’s the final system that gives you true freedom in your firm?

In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart.

You’ll discover:

→ The resource I built to transparently manage pay and progression in the team
→ Why documenting expectations is the key to long-term growth and team culture
→ How to shift from ad-hoc hiring to a systemised, proactive approach
→ What to include in your hiring toolkit to free yourself from being the bottleneck

I also break down:

→ Our latest wins from a cold email strategy targeting content creators
→ How to position yourself as the expert even before a sales call
→ What it really takes to build a team that runs your firm without you

If you’re serious about turning your practice into a freedom firm, you’ll love this episode.

Let me know what you think over on LinkedIn – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Client Chaos to Firm Flow: Structuring for Scale

How should you structure your firm as you grow?

In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck.

You’ll discover:

→ The role of a client manager and why it’s the first hire you need to make
→ How to structure your team for both delivery and development
→ When to recruit offshore and when to scale with more managers
→ Why not every “manager” should be managing people

I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff.

If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals.

Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How to Retain Top Talent Without Losing Sleep Over Client Poaching

You want more time, more freedom, and less stress.

But handing over client control to your team feels like a risk, right?

In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore.

You'll learn:

→ Why giving autonomy is risky—but not giving it is riskier
→ How to keep entrepreneurial team members from walking away with clients
→ What big corporates do that accounting firms should copy
→ The leadership books that shaped how I build loyalty and culture

I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it.

This one’s all about trust, vision, and building a team that stays with you for the long haul.

If you’ve ever worried about team members jumping ship with your clients, this episode is for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you protect your fees, justify your value, and stop discounting under pressure?

In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around.

You’ll discover:
→ Why clients push back on price (hint: it’s rarely about the money)
→ The simple value register you can use to remind clients what they’re getting
→ How to position subscription services like insurance — peace of mind, not paperwork
→ Why bundling your prices avoids awkward conversations at renewal time

I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask.

If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you.

Take a listen and let me know what you think on LinkedIn. I'd love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

It’s been a while, but I’m back. And this episode is a bit of a brain dump.

I talk you through:

→ Why moving countries forced me to reassess my routines
→ The power of systems to free up your time (even during a major life move)
→ How to build habits with zero friction
→ What it really takes to grow a remote-first, freedom-focused firm
→ The marketing system that brings in leads — even when I’m off-grid

I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to.

Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it.

If you’ve ever dreamed of building a firm that works without you, this one’s for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.

You’ll hear:

• Why your specialisation is your secret weapon for attracting high-quality referrals

• How hiring and personal branding connect to finding great people

• The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting

• Practical steps to make yourself memorable to your network

Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first.

🎧 Listen now and learn how to get more of the right referrals.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

The Final Bottleneck: Building the Last System That’ll Free Me

After years of refining systems, there’s still one area I’ve been the bottleneck in — until now.

In this episode, I reveal:

→ The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day
→ The exact process I use to hire top talent without wasting time
→ How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring
→ And a little personal update — something big is happening behind the scenes 👀

If hiring is eating up your time, this one’s a must.

🎧 Hit play and let’s get into it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From 50p an Hour to Building a Global Accounting Firm
How do you go from earning £80 a month to running a thriving offshore accounting business?

In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice.

You’ll discover:
→ The key decision he made early on that shaped his entire career
→ Why choosing low pay and high learning was his smartest move
→ How his mother’s home business shaped his mindset
→ What makes his offshoring team different — and why top firms trust them

We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up.

If you’ve ever felt stuck or questioned your path, this episode will reignite your fire.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From WhatsApp Groups to £50k Clients
Why Webinars Still Work and How to Nail Them

This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting.

You’ll discover:

→ How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees.
→ Why going niche (and then even more niche) is the key to building trust fast.
→ How to get your clients to do your marketing for you inside WhatsApp groups.
→ The simple mindset shift that turns a small room into a big opportunity.
→ Why visual teaching helps you stick in your audience’s memory.

I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop.

Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one.

If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you.

Let me know your thoughts on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Get Clients or Get People: The Only Two Things That Matter

What should you really be focusing on as an accounting firm owner?

In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm.

You’ll discover:

→ Why 90% of your time, money and attention should go to just two things
→ The real value of your time – and how to buy it back
→ How to use lifetime value to reframe your entire marketing approach
→ The single most important decision you can make to attract the right clients

I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds.

If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle.

Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race

Still stuck doing all the work in your firm?

In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week.

You’ll hear:
→ Why 50% profit margins aren’t a dream — they’re a system
→ How I used digital workflows to scale without burnout
→ The real reason clients are leaving the UK for Dubai
→ How niching helped me charge premium fees
→ Why your "team culture" is killing your profits
→ The mistake most accountants make when pricing

If you’re serious about building a firm that works without you, not just for you, this episode is a must-listen.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Garage to Growth: Building a 7-Figure Niche Firm
What happens when you trade rugby dreams for spreadsheets?

In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue.

You’ll hear:
→ Why Wes left a safe career path to serve startups
→ The mindset shift that led him to go all-in on a niche
→ How he scaled his team, set up pods, and built systems
→ The biggest lessons from going from generalist to tech specialist

We also talk:
→ Starting with no clients and no clue
→ Building confidence through proof points
→ Why clarity in messaging changed everything

If you’re thinking about niching, or wondering what it really takes to grow fast without losing your soul – this one’s for you.

Take a listen and message me on LinkedIn with your biggest takeaway.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you.

I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out.

You’ll discover:

→ How we’re creating marketing content at scale that still sounds 100% like me
→ Why AI-powered note takers are a goldmine for personalised content and internal knowledge
→ The one framework every team member needs to know before prompting ChatGPT
→ How we’re building a chatbot for internal use to replace Slack back-and-forths

I also give you a look behind the scenes at our upcoming software – Power Pricing – and how it’ll replace GoProposal for good.

If you’re serious about building a leaner, smarter, faster firm using AI, this episode is a must-listen.

Take a listen, then message me on LinkedIn and tell me what blew your mind the most.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Burning Money on Ads: What I’ve Learnt the Hard Way

Tried paid ads and felt like you threw cash down the drain?

You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next.

You'll learn:

→ Why AI note-takers are the most underused goldmine in your firm
→ What paid ads are really good for (and when to avoid them)
→ The one simple tactic we’re now testing that might beat Meta at its own game
→ How to think clearly about CAC vs. lifetime value (and how to calculate yours)

I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands.

If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.

I’ll walk you through:

💥 Why I’m happy to let go of a client worth nearly 5% of turnover
💥 The real reason we’re growing faster (hint: it's not referrals)
💥 How niching has helped our team deliver better and charge more
💥 The 5-year plan to take the firm to £5M and beyond
💥 What you need to build influence in your sector (even without a big audience)
💥 And the tough lesson I learned after getting banned from LinkedIn

If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus.

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If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office.

This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in.

Here’s what I cover:

💬 The power of asynchronous communication and why it’s a game-changer
📲 How I use tools like Slack, Notion, and Frame to run everything from my phone
📦 How I manage 1,000+ pieces of content with just one assistant
🎥 Why context-driven systems save time and reduce errors
💡 The mindset shift that made freedom my #1 business goal

If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner.

You'll hear:

• Why one of our biggest clients might be leaving—and why I'm okay with it

• The mindset shift that allows you to stop fearing client loss

• How to protect your time like your most valuable asset

• Why focus and saying “no” leads to faster growth

• A behind-the-scenes look at our highest-revenue month yet

I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me: 

Free stuff 

Get a free copy of my book   The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group 

My inner-circle 

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675