The Product Makers' Lab Podcast – Details, episodes & analysis

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The Product Makers' Lab Podcast

Olivia Ratten

Business

Frequency: 1 episode/22d. Total Eps: 4

We all dream of creating products that fly off the shelves because customers love them. But what does it truly take to develop these winning products, sustain that momentum, and keep your product lines ahead of the competition? In this podcast, I interview leaders from small-to-medium enterprises (SMEs) in the consumer packaged goods industry to uncover how they innovate for lasting success. Drawing from my own experience in the industry, this is more than just a passion—it’s my obsession.

oliviaratten.substack.com

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🇬🇧 Great Britain - marketing
29/07/2025
#83

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https://oliviaratten.substack.com?utm_medium=podcast&#38
4 shares
https://oliviaratten.substack.com?utm_medium=podcast
1 share
https://malenycuisine.com.au
1 share

https://www.linkedin.com/in/olivia-ratten/
3 shares

https://www.instagram.com/living_koko
1 share

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RSS feed quality

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Score global : 48%

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Episode #2 - Modernising a Legacy Food Brand with Will Nicholl

Tuesday, May 13, 2025 • Duration 39:48

In this episode of Product Makers Lab, I talk with Will Nicholl, owner of Maleny Cuisine—one of Queensland’s oldest condiment brands. What started as a leap of faith, buying an existing business and moving a young family across the ditch, has grown into a resilient, values-led food business with deep local roots.

Will’s story is a masterclass in practical innovation: from tweaking product names to resonate with customers, to making smart use of seasonal gluts and staying ahead of cost surges through strong supplier relationships.

We explore the subtle but powerful moves that have helped Maleny Cuisine thrive, including the decision to innovate after talking to customers, rather than before, and the role of family and food in sparking great product ideas.

This conversation is a must-listen if you’re growing a legacy brand, managing retail and food service channels, or trying to balance innovation with commercial practicality.

Highlights include:

* Taking over and evolving one of Queensland’s oldest condiment businesses

* Why, sometimes, the smartest innovation is a simple name change

* Leveraging trade shows and chef feedback to shape the NPD pipeline

* The hidden power of supplier relationships (and how they saved the brand during Covid)

* How international travel and family meals can feed product ideas

* The realities of pricing, distribution, and scaling a food product sustainably

* Why customer-first thinking beats internal hunches every time

* Will’s consulting work with emerging food brands through FAN

Learn more about Will and Maleny Cuisine:

Website: malenycuisine.com.au

Email: get in touch with will via the Maleny Cuisine Website

Follow Product Makers Lab for more real-world stories and lessons from makers building standout product businesses:

Website: Product Innovation Coaching with Olivia Ratten

LinkedIn: Olivia Ratten

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit oliviaratten.substack.com

The Product Makers' Lab Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Apple Podcasts

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Related Shows Based on Content Similarities

The Product Makers' Lab Podcast – Details, episodes & analysis

Podcast details

Recent rankings

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Spotify

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Other8

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