Explore every episode of the podcast The Product Boss with Jacqueline Snyder
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 779. Why a Profitable Product Business Can Still Feel Broke | 29 oct. 2026 | 00:28:10 | |
Are you making sales and growing your business but still wondering why there isn't more cash in the bank? In this episode, I break down why profitability doesn't always mean having cash readily available, especially when money has to go back into inventory, production, and growth before customer payments arrive. I share ways to navigate cash flow challenges, consider financing options, evaluate business investments, and plan for seasonal changes. Tune in to learn how to manage your cash flow and make intentional decisions that support your business's growth. In This Episode, You Will Learn: 00:00 Why can you run a profitable business and still feel broke? 02:00 What makes cash flow different for product-based businesses? 03:45 How cash flow can become a bottleneck as your business grows. 06:45 The upfront costs of trade shows and the wait for wholesale payments. 08:00 How to protect profitability during slow months and busy seasons. 09:30 Ways to leverage money, from lines of credit to short-term financing. 12:00 How buy-now-pay-later options can help customers purchase higher-priced products. 15:45 What should you consider before making a major business investment? 17:15 The mindset shift from seeing every expense as a cost to evaluating its potential return. 18:45 How can you measure ROI, including the value of time saved? 20:00 Why paying for help can free you up to focus on higher-value work. 21:15 Why being cash-strapped doesn't automatically mean your business is broken. 22:00 How factoring may help cover production costs while waiting for customer payments. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 778. How to Turn Dead Inventory Into Cash and Finally Pay Yourself More with Catherine Erdly | 22 oct. 2026 | 00:54:03 | |
Your product business is making sales, so why does it feel like there's never enough money in the bank? The problem might not be how much you're selling, but how much cash is trapped in your inventory! I'm joined by retail strategist and author Catherine Erdly, who has spent over 26 years helping retailers understand what actually drives profitability. We're breaking down the hidden profit leaks that even million-dollar product businesses overlook, how to know if you're carrying too much inventory, and the strategies big retailers use to turn slow-moving stock back into cash without damaging their brands. If you're ready to stop pouring every dollar back into inventory, increase your cash flow, and finally build a business that pays YOU, this episode is a must-listen! In This Episode, You’ll Learn: 00:00 Why making more sales doesn't always mean more money in the bank. 02:30 How Catherine turned decades of big retail experience into strategies for independent product businesses. 05:45 Why even million-dollar product businesses can struggle to make a profit. 09:00 The hidden pricing and profit margin mistakes draining your business. 11:00 How discounts, advertising costs, and overlooked expenses eat into your profits. 15:30 What big retailers know about managing cash flow during Q4. 19:00 Why inventory investments can create cash flow challenges before your biggest sales season. 21:30 How to know if you have too much inventory and money sitting on your shelves. 26:00 The inventory management mistake that keeps product businesses overstocked. 29:00 How to clear dead stock without damaging your brand. 32:30 Which products you should discount and which ones you should protect. 36:00 How to use strategic promotions to increase sales without discounting everything. 39:00 The inventory targets big retailers use to protect cash flow. 42:45 Why promoting your existing products could be more profitable than creating something new. 45:15 How one inventory strategy helped businesses grow sales with 45% less stock. 48:00 Why focusing on fewer bestsellers can help you make more money. 50:00 Where to find Catherine's resources and get help optimizing your inventory. Resources + Links Check out Catherine’s Podcast, The Resilient Retail Game Plan HERE! Have inventory that's not moving? Learn how to turn slow-selling products into cash without hurting your brand with Catherine's free PDF and video training. Want more sales with less stock? Get done-for-you help from retail pros with Stock Doctor, who run your numbers and help you optimize your inventory. Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Catherine on IG: @resilientretailclub | |||
| 777. Beyond Black Friday: Unlock All 4 Q4 Sales Seasons for Your Product Business | 15 oct. 2026 | 00:23:42 | |
Black Friday isn't your only opportunity to make big sales in Q4. Treating the entire holiday season like one big promotion could be costing your product business serious revenue. In this episode, I'm breaking down the 4 distinct buying windows between October and January and how to strategically market your products during each one to maximize sales, move inventory, and protect your profit margins. You'll discover opportunities your competitors may be overlooking, how to keep customers buying beyond Black Friday, and how to create offers that drive revenue without relying on constant discounts. If you've already built a successful product business and you're ready to stop guessing what to promote next, this episode will help you think more strategically about your busiest season and build a business that grows with intention, not just more work from you. In This Episode, You’ll Learn: 00:00 Why treating Q4 as one big sales opportunity could be costing you revenue. 02:00 How to capitalize on early holiday shoppers before Black Friday. 04:45 Creating compelling seasonal offers without relying on discounts. 06:00 What you need to know about the biggest Black Friday buying window. 08:00 How major retailers are changing the holiday shopping timeline. 09:45 Creating Black Friday promotions that make sense for your business. 11:00 Why timing your product launches matters for maximizing sales. 13:15 How to capture last-minute holiday shoppers without extending your discounts. 15:00 Making the most of shipping deadlines, Super Saturday, and gift cards. 16:45 The overlooked post-Christmas buying window that can drive more revenue. 18:15 Turning leftover inventory into cash and bringing customers back in January. 19:45 How to keep sales moving beyond the holiday season. 20:45 Why strategy, mentorship, and accountability matter when you're ready to scale. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 776. Less Posting, More Sales | How to Grow Your Product Business with Wholesale | 08 oct. 2026 | 00:25:54 | |
Are you spending all your time trying to create more content when there are other ways to get your products in front of more customers? In this episode, I break down why I believe wholesale is one of the most powerful growth channels for product-based businesses and why I would prioritize it if I were starting a brand today. I share how wholesale can put your products in front of other people’s audiences, why your pricing and margins need to be built for retail from the beginning, and how packaging and point-of-sale make the difference between a product sitting on a shelf and actually selling. Tune in to learn how to build a wholesale strategy that creates more distribution, visibility, and revenue for your brand. In This Episode, You’ll Learn: 00:00 Why posting more content isn't the only way to grow your product business. 01:15 How wholesale lets you leverage other people’s audiences. 04:15 How retail exposure created major opportunities for my brand. 06:45 Are your products priced for wholesale and profit? 08:45 How to build wholesale and retail margins into your product pricing. 12:15 What makes a product easier to understand and buy from a shelf? 15:15 Ways to help your products sell through in a retail environment. 18:00 What’s the difference between landing a wholesale account and growing one? 20:00 How to support retailers and create more reorders. 21:15 Why wholesale can create more opportunities for distribution, visibility, and revenue. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 775. Big Brands Are Coming Back to In Person and Here’s Why | 01 oct. 2026 | 00:21:30 | |
Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these experiences to grow your email list and bring customers back to your website. Tune in to see how you can use in-person opportunities to create more visibility and reach new customers. In This Episode, You’ll Learn: 00:00 E.L.F. Cosmetics and Levi’s are investing in state fairs. 02:30 What the shift from digital to in-person experiences means for product brands. 05:00 Why state fairs, festivals, and in-person events are becoming valuable again. 08:00 Finding the right event where your ideal customer is already shopping. 11:30 How in-person events create exposure without you paying to acquire every customer. 13:30 Turning in-person discovery into sales and long-term customer relationships. 17:15 Ways to get your product in front of new customers this holiday season. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 774. What Gen Z Bringing Back the Mall Means for Your Product Business | 24 sept. 2026 | 00:09:11 | |
What if one of your biggest sales opportunities isn’t online at all? In this episode, I break down why Gen Z is heading back to physical stores and what that means for product-based businesses. I talk about why in-person experiences still matter, how getting your products in front of real people can create opportunities beyond your website, and why your website and email list should still be the hub of your business. Tune in to see where you can create more opportunities to sell in real life, especially as the holiday season approaches. In This Episode, You’ll Learn:
Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 773. The Temu Pricing Shift Every Product Business Owner Should Know | 17 sept. 2026 | 00:18:14 | |
Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also affecting the costs of some imports. I talk about why you shouldn’t compete on price, how your brand and customer experience can set you apart, and why raising your prices could actually help you sell more. I also share what to look at now to protect your profitability and prepare for what’s ahead. Tune in to learn how to protect your profitability, strengthen your brand, and build a product business that doesn't depend on being the cheapest option. In This Episode, You’ll Learn: 00:00 What the end of the $800 de minimis exemption means for competition. 04:15 Could raising your prices actually help you sell more? 08:30 What customers consider beyond the price of your product. 09:00 How import costs could affect your product business. 10:15 Is it time to look for domestic suppliers? 12:15 3 moves to make as competition and costs change. 15:30 How to prepare now for a stronger, less reactive Q4. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 772. The 15-Minute Weekly System That Helps You Focus and Grow Your Business | 10 sept. 2026 | 00:23:18 | |
Are you constantly working in your product business but still feel like there’s never enough time to get everything done? In this episode, I share how to stop letting your to-do list and daily demands control your schedule. I break down how to create a weekly rhythm around your goals, choose where to focus your time and energy, and build more consistency into the work that actually moves your business forward. I also talk about my 15-Minute CEO Review and the questions you can use to get clear on what’s working, what needs your attention, and what can help move sales forward. Tune in to discover how a 15-minute weekly review can change the way you run your business. In This Episode, You’ll Learn: 00:00 Why doing more isn't always helping your product business grow. 02:00 How to reset when you're exhausted before the holiday season. 04:00 How to build a business plan around the income, time, and life you want. 06:30 Ways to turn seasonal goals into weekly sales priorities and actions. 08:30 How assigning recurring tasks to specific days can bring more focus to your business. 11:00 Why using your most productive hours for your biggest priorities matters. 13:00 The 4 questions to ask during your 15-Minute CEO Review. 15:00 How to organize your week around making, marketing, and sales. 17:00 Why a consistent system can help you stay focused and avoid burnout. 19:00 How to get coaching, accountability, and support inside The Product Boss Collective. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Watch on YouTubeThe Product Boss Workshops Follow Jacqueline on IG: @theproductboss | |||
| 771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli | 03 sept. 2026 | 01:02:20 | |
Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break down how co-warehousing can give you dedicated space for inventory, access to shipping and fulfillment resources, and flexible support as your order volume changes. Tune in to discover what your next operational step could look like and how to scale without letting fulfillment take over your business and your life. In This Episode, You’ll Learn: 00:00 When does your product business start taking over your home? 03:00 What co-warehousing gives you beyond extra space for your inventory. 06:45 Could dedicated operational space help you fulfill orders more efficiently? 09:15 How getting fulfillment help can give you more time for sales and product development. 12:00 Have you outgrown your garage, spare room, or kitchen table? 18:00 How to get help packing and shipping orders without giving up control of your business. 21:00 What makes co-warehousing different from renting a warehouse or using a 3PL. 24:00 How can flexible operational support help you prepare for more orders? 28:00 How Saltbox handles busy seasons without your fulfillment workload taking over. 32:15 What happens when your order volume changes and you need more or less support? 35:30 When is it time for more operational support? 40:00 How the right operational setup can support your business as it grows. 46:30 How building the right team gives you more capacity as a leader. 51:00 Why growing your business shouldn't mean doing everything yourself. 54:30 How a Saltbox tour can help you decide if co-warehousing fits your business. Resources + Links Get the space and support your growing product business needs. Book a Saltbox tour HERE + get a $1,000 sign-on bonus toward your third month when you book through my link. Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Katerina on LinkedIn: @katerina-cirilli | |||
| 770. 3 Systems That Let Your Product Business Run Without You | 28 août 2026 | 00:11:59 | |
Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails, build a CEO dashboard that lets you quickly see how your business is doing, and create sales processes that keep revenue moving without you being the person responsible for every sale. Tune in to learn how to build the systems that give you more freedom, create more ownership across your team, and create a business that can support the life you built it for. In This Episode, You’ll Learn: 00:00 The 3 systems that help your business run without you. 03:30 The money metrics you need to understand the health of your business. 05:45 How does your business keep selling when you step away? 07:45 The 5 numbers you need to know before taking a vacation. 08:15 How to document the work you're still the only person who knows how to do. Resources + Links Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 769. What QVC’s Bankruptcy Teaches Us About Growing a Product Brand | 20 août 2026 | 00:25:42 | |
How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, and what product-based business owners can learn from it. I dive into the warning signs to watch, the customer metrics that can reveal a shift early, and why diversification matters before you need it. Tune in to learn how to stay agile, diversify before you need to, and build a brand that can keep growing wherever your customers go. In This Episode, You’ll Learn: 00:00 What happens when the company that pioneered live selling files for bankruptcy? 03:15 The customer shift that took nearly 900,000 shoppers away from QVC. 04:15 The Blockbuster and Netflix lesson about adapting before the market forces you to. 06:45 Is your customer aging out of the sales channel you depend on? 09:00 The early live-selling model that helped sellers generate millions before today’s platforms existed. 11:00 What QVC could have done to follow its customers onto new platforms. 13:00 The first business metric to watch when you want to spot a customer trend early. 15:15 Why customer count can tell you something revenue alone cannot. 19:00 The financial numbers and obligations you need to understand as your business grows. 20:15 What gives small businesses an advantage when the market suddenly shifts? Resources + Links Join us in person at our Phoenix event this September HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 768. The Sales Channel Strategy That Protects Your Product Business | 13 août 2026 | 00:28:34 | |
What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change. In This Episode, You’ll Learn: 00:00 What happens when 400+ Amazon bestsellers push back against the platform? 02:15 Why building your business on someone else's platform comes with risk. 03:30 How healthy profit margins give you more flexibility when the rules change. 05:15 What Amazon’s advertising business means for sellers dealing with rising fees. 08:45 Why your business shouldn’t depend too heavily on one sales channel. 10:00 How to build a brand that can move when a sales channel changes. 11:45 How much of your business is built on rented land? 14:30 Ways to start growing your email list across different sales channels. 16:00 What happens when you have an email list but never use it? 17:45 The numbers to look at when evaluating your sales channel profitability. 20:30 How much of your revenue should come from a single sales channel. 22:00 The 2 assets every product business should keep building. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 767. How to Build a Product Business That Gives You Your Freedom Back | 06 août 2026 | 00:14:29 | |
Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that helped me stop treating my business like a job I owned, why chasing balance isn't the answer, and the exercise that can help you start creating more space for the life you built your business for. Tune in to discover how to build a business that gives you the freedom you wanted from the very beginning. In This Episode, You’ll Learn: 00:00 What happens when the business you built for freedom no longer feels freeing? 03:00 Why doing more doesn't give you more control over your business. 05:45 The Blend framework that helps you make room for business and life. 07:00 5 questions to help you see what your business has been costing you personally. 09:00 The lesson from a $5 million business owner who finally took a real vacation. 10:15 3 reminders to help you lead your business instead of letting it lead you. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 766. Why Business Success Won’t Make You Feel Like You’re Enough | 30 juil. 2026 | 00:21:00 | |
Are you building a successful product business but still feeling like you have something to prove? In this episode, I talk about the “not enoughness” wound and why more revenue, bigger opportunities, and business success won’t automatically make that feeling disappear. I share how this belief can show up in your pricing, your profit margins, the opportunities you avoid, and even the constant pressure to create more products. Tune in to find out where you’re still trying to prove you’re enough and how to stop letting that belief make decisions about your pricing, your opportunities, and the future of your business. In This Episode, You’ll Learn: 00:00 Why success doesn’t always stop you from feeling like a fraud. 03:15 Why more revenue or recognition won’t make you feel like you’re enough. 05:30 How not feeling “enough” can lead to chronic underpricing. 07:30 Are you over-delivering at the expense of your profit? 08:30 Is feeling “not ready” keeping you from bigger opportunities? 09:15 Why do you keep adding new products instead of selling what already works? 11:30 The 3 shifts that can help you start breaking through “not enoughness.” 13:45 How to use the Performance Audit to separate strategy from proving yourself. 15:00 The one thing to stop and one thing to start in your business this week. 16:00 Why inner work and business strategy need to happen together. Resources + Links FREE Weekly Training: Learn How to Build a Million-Dollar Product Business Without Becoming the Bottleneck - Grab Your Seat HERE Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 765. How to Overcome Fear of Success in Your Product Business | 23 juil. 2026 | 00:13:24 | |
Could the biggest obstacle to your next level be the version of yourself you're holding onto? In this episode, I answer a question that many entrepreneurs think but rarely say out loud... what if you're actually afraid of succeeding? I talk about why this fear is more common than you think, how it creates invisible ceilings in your business, and share a mindset exercise to help you become the CEO your growing business needs. Tune in to start becoming the version of yourself your next level is waiting for. In This Episode, You’ll Learn: 00:00 What if you're not afraid of failure… but success? 02:30 Why fear of success is more common than most entrepreneurs realize. 03:30 How success changes your identity, responsibilities, and role as CEO. 04:45 What's the difference between being capable of more and being willing to hold more? 06:15 The "Bigger You Inventory" exercise for your next level. 07:45 The breakthrough that helped one founder grow to a $2 million business. 09:45 3 shifts in thinking to help you move beyond fear of success. 10:30 This week's challenge to step into your next-level self. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop: Discover How to Scale Your Product Business to $1M HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 764. How to Pay Yourself Consistently From Your Product Business | 16 juil. 2026 | 00:11:58 | |
Do you ever wonder why your business is thriving on paper, yet you still can't pocket a consistent paycheck? In this episode, I answer a question from a product business owner facing this exact dilemma, even though the numbers show her business is profitable. I share why profit and cash flow tell two very different stories, the money habits that keep founders feeling stuck, and the weekly financial check-in that can change how you lead your business. Tune in to learn how paying closer attention to your cash can help you build a stronger, healthier, and more sustainable business. In This Episode, You’ll Learn: 00:00 Why a profitable business can still leave you without a consistent paycheck. 02:15 Why profit and cash flow are two very different numbers. 03:45 What's really keeping many founders disconnected from their finances? 05:30 The 3 financial numbers you should review every week. 06:45 How one weekly habit helped improve a business owner's cash flow. 08:00 Lessons every product business owner should remember about money. 08:45 The one financial habit I want you to start this week. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop (Every Monday | Next Session: July 6): Discover How to Scale Your Product Business to $1M HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 763. The 4-Step Q4 Planning Framework for Product Businesses | 09 juil. 2026 | 00:15:11 | |
Do you wait until fall to think about Black Friday and the holiday season? In this episode, I share why the most successful product-based businesses don't wait until fall to prepare for Q4. Instead, they use the slower summer months to build the inventory, marketing, operations, and team they'll need when holiday demand arrives. I break down my 4-part planning framework. I teach my clients so you can avoid last minute chaos, maximize holiday sales, and head into Q4 with confidence. Get ready to build your strongest holiday season before it even starts. In This Episode, You’ll Learn: 00:00 Why Q4 success is determined long before October arrives. 03:15 The 4-step framework to prepare your business for Q4. 05:00 How to prepare your holiday marketing before the busy season begins. 06:45 Why your fulfillment systems need to be ready before September. 07:45 When should you hire and train seasonal support? 09:15 How one founder transformed her holiday sales by planning ahead. 11:45 What should you prioritize this week to get ahead for Q4? Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 762. Sales DON’T Have to Slow Down In The Summer. Here’s The Playbook | 02 juil. 2026 | 00:17:52 | |
Are slower sales making you question everything you've built? In this episode, I talk about why June and July are some of the toughest months for product-based businesses and why that doesn't mean your business is broken. I share the buying patterns behind seasonal slowdowns, why successful brands create demand instead of waiting for customers to start shopping again, and the strategies you can use to create momentum even during quieter months. Get ready to stop reacting to slow seasons and start using them to build a stronger, more profitable business. In This Episode, You’ll Learn: 00:00 Why are your product sales slowing down this summer? 02:30 The "J-month" pattern every product business owner should understand. 05:45 What Amazon Prime Day teaches you about creating demand during slow seasons. 08:00 How can a Christmas in July promotion boost summer sales? 09:45 Why bundles often outperform discounts alone. 11:00 Ways to reconnect with past customers and generate new sales. 13:15 Why slow months are the best time to prepare for a successful Q4. 14:45 Which strategy should you implement before Monday? Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop on July 7: Discover How to Scale Your Product Business to $1M HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 761. The Hidden Belief Keeping Your Product‑Based Business from Scaling | 25 juin 2026 | 00:15:23 | |
Are you the person your business relies on for everything? In this episode, I answer a question from a founder who feels like her business only works because she’s constantly holding it together. I share why hustle, control, and doing everything yourself can keep your business stuck, even when revenue is growing. I also break down how to identify where you're still operating like the founder of a smaller business and what needs to change if you want to build a company that can thrive without your constant involvement. Get ready to trust your team and create more space for sustainable growth. In This Episode, You’ll Learn: 00:00 Why business growth can sometimes feel more exhausting than rewarding. 02:45 The moment successful founders outgrow their old way of operating. 03:45 What beliefs are keeping you stuck as the bottleneck? 06:45 The audit that shows what you should (and shouldn’t) be doing. 07:45 Which tasks are taking up time that should no longer be yours? 09:15 The shift that helped a multi-million-dollar founder step away. 11:00 How to recognize when your business has outgrown your current leadership style. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 760. How Do I Make $10k Without Launching Something New | 18 juin 2026 | 00:12:08 | |
Do you immediately start thinking about a new product every time you want more sales? In this episode, I share where I would look first if I needed to make an extra $10,000 in my product business without creating anything new. I break down the 7 places where product-based business owners commonly leave money on the table and explain why growth is often about activating what's already working instead of constantly chasing the next thing. Tune in to learn how to generate more revenue by making the most of what you already have. In This Episode, You’ll Learn: 00:00 What’s the biggest mistake founders make when revenue feels tight? 04:45 The 7 places to look for untapped revenue. 05:45 The opportunity many founders miss with wholesale buyers. 06:15 Can maximizing your best-sellers and tweaking your pricing increase revenue without increasing sales? 08:00 The 3 lessons every product business owner should remember. 08:30 The one action step I want you to take this week. Resources + Links DM "Dear Jaclyn" on Instagram @theproductboss to submit your question for a future episode! Register for the FREE Live Workshop on June 22: Discover How to Scale Your Product Business to $1M Without It Breaking, Stalling, or Running You Into the Ground HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 759. How to Get Your Product Brand Found by AI with Gloria Chou | 11 juin 2026 | 00:31:42 | |
Are you still relying on Google and social media to help customers find your products? In this episode, I’m joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from. In This Episode, You’ll Learn: 00:00 Why AI is changing the way customers discover products. 03:45 How is AI influencing purchasing decisions today? 05:15 How PR creates the trust signals AI looks for. 08:30 How can small brands compete with larger companies? 10:00 The PR strategy that helps brands get discovered. 12:00 How can Perplexity help you find media-worthy angles? 15:30 5 ways product business owners can use AI for PR. 17:45 How competitor research can strengthen your marketing strategy. 19:15 How media coverage successfully improves AI discoverability. 24:15 How PR helps reduce reliance on platforms you don't own. 25:30 The first AI prompt Gloria recommends trying today. 28:30 How to start building AI visibility for your brand right now. Resources + Links Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Gloria Chou: @gloriachoupr | |||
| 758. The Products You Need to Kill Before You Can Grow Your Business | 04 juin 2026 | 00:26:09 | |
Do you have products in your business that are creating more work than growth? In this episode, I share why one of the smartest ways to scale your product business isn’t adding more products… it’s knowing what to let go of. I break down the 3 categories of products that may be holding your business back, how to identify them using both data and strategy, and why letting go of the wrong products can create more clarity, stronger sales, and a more profitable business. Tune in to learn how to build a focused product line that supports your business's future rather than slowing it down. In This Episode, You’ll Learn: 00:00 Why some products are preventing your business from growing. 03:00 The danger of believing that more products automatically create more sales. 05:15 How off-brand products weaken your positioning and confuse customers. 07:45 How clarity helps customers buy faster and remember your brand. 10:00 Which products drain profit and operational capacity? 13:30 What are the costs of carrying too many SKUs? 15:45 What data should you review before eliminating a product? 17:00 Are you keeping products because of strategy or emotion? 21:30 The question every product business owner should ask before keeping a product. 22:00 The 3 types of products you may need to eliminate before you scale. 23:15 Why growth sometimes comes from simplifying instead of adding more. 24:30 How product pruning creates stronger sales, better margins, and easier growth. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 757. Scaling Your Product Business Shouldn’t Cost Your Life (Why Your Business Needs You LESS) | 28 mai 2026 | 00:28:16 | |
What if your business feels heavy not because you need to do more, but because you’re still carrying too much? In this episode, I talk about the cost of being overly involved in every part of your product business and why constantly being needed can become the thing limiting your growth. I share the mindset shifts, leadership changes, and operational decisions that will help you step out of daily operational overwhelm and build a more profitable business with less dependence on you. Tune in to learn how to create a business that can thrive without your constant presence. In This Episode, You’ll Learn: 00:00 Are you too involved in your business? 05:30 The decision I made to create more profit with less involvement. 07:30 Why control and care are not the same thing in leadership. 11:30 Which standards and systems free you from daily control? 12:30 How to help team members take ownership of outcomes and results. 17:30 The leadership mindset needed for sustainable scaling. 22:15 The question every business owner needs to ask themselves. 24:45 The 3 shifts that help you become less necessary in your business. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 756. “I Hit 7 Figures…So Why Do I Still Feel Broke?” | 3 Changes to Stop Running A Heavy, Complicated Business | 21 mai 2026 | 00:22:38 | |
Are you making more sales but feel more stressed and less free? Let’s fix what scaling (gone wrong) is costing you. In this episode, I talk about one of the biggest misconceptions product-based business owners have: believing that more revenue automatically creates a healthier business. I share the operational and financial issues that keep entrepreneurs feeling constantly stressed, even at higher revenue levels, and how to start identifying what’s weighing your business down. Tune in to learn how to build a product business that feels lighter, stronger, more profitable, and sustainable. In This Episode, You’ll Learn: 00:00 Why a million-dollar business can still feel financially stressful. 04:45 Why weak profit margins create bigger problems at scale. 07:15 What happens when you keep feeding an unprofitable business model? 09:30 How too much complexity drains your time, money, and energy. 11:45 Why focus and simplification are critical for sustainable growth. 13:30 What should you stop carrying in your business? 16:45 Why control is not the same thing as leadership. 19:45 The question every product business owner needs to ask. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale | 14 mai 2026 | 01:08:50 | |
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storytelling, and wholesale relationships today. Get ready to position your brand in a way that elevates everyone involved. In This Episode, You’ll Learn: 00:00 Why products alone are not enough to build a successful brand. 09:00 Lessons from heritage brands like David Yurman and Patek Philippe. 19:00 How customer behavior influences pricing, branding, and product decisions. 22:45 How regional buyer preferences influence successful product collections. 28:45 Why experiential retail is the future of product-based businesses. 35:45 What should founders fix before scaling through wholesale? 39:30 Is social media really the best way to grow a product business? 48:00 How wholesale partnerships help legitimize your brand. 54:15 Why entrepreneurs shouldn’t build businesses alone. 01:00:15 What it really takes to grow a product-based business today. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Gale Studio on IG: @shopgalestudio | |||
| 754. How 7-Figure Product Businesses Manage Inventory for Predictable Growth | 07 mai 2026 | 00:19:18 | |
Are you constantly playing catch-up in your business instead of feeling in control? If you’re making inventory decisions based on what’s running low or what just sold, it’s not a time problem, but a planning problem. In this episode, I break down why your business feels reactive and how that’s costing you growth, profit, and peace of mind. I share how to shift from last-minute decisions into proactive, backwards planning, how to create a clear production timeline, and why your calendar should guide your decisions. Tune in to learn how to plan smarter and get out of reactive mode. In This Episode, You’ll Learn: 00:00 Why does reactive inventory keep you stuck? 03:00 What the fashion industry taught me about planning ahead. 06:45 The Lead, Run, Grow framework for scalable systems. 07:30 The 4 signs your business is running reactively. 11:00 How to map your production timeline using Anchor Dates. 13:00 Why relying only on platforms like Faire can keep you reactive. 15:15 Why implementation matters more than more information. Resources + Links Want to join us in person? DM “Chicago” on @theproductboss to get details on our upcoming live event. Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams | 30 avr. 2026 | 01:09:37 | |
What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to build a business that supports your life instead of consuming it. Ann also shares how her breast cancer diagnosis at 37 reshaped her leadership and redefined success in a way no business strategy ever could. Get ready to rethink how you grow, lead, and let go. In This Episode, You’ll Learn: 00:00 Why scaling isn’t just about more sales. 03:00 How Ann turned a simple family tradition into a high-revenue product model. 08:45 What rapid growth really looks like behind the scenes. 11:00 Why underpricing will always catch up with you. 13:30 The identity shift required to grow beyond the maker stage. 15:00 What happens when you don’t delegate? 20:00 Lessons learned from a Stage 1 diagnosis at age 37. 27:30 What it really takes to shift your perspective and ambition. 30:45 Why your business won’t fall apart if you take time off. 34:45 How to navigate rising costs without panicking. 39:15 What to do when your business model needs to shift. 45:15 Why 80% of your revenue comes from 20% of your products. 48:30 What your business actually needs from you right now. 53:15 How to hire and build the right team. 01:00:15 How to handle hard leadership decisions. Resources + Links Shop Ann Williams’ brand, Yearly Co HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Ann Williams on IG: @annbrennanwilliams Yearly Company: @yearlycompany | |||
| 752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business | 23 avr. 2026 | 00:26:58 | |
What if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying it all drains your health, your energy, your relationships, and even your ability to grow your business. Tune in to learn how this pattern shows up in your life and business, and how to start receiving support so you can scale your business without sacrificing yourself. In This Episode, You’ll Learn: 00:00 The pattern high-achieving women fall into without realizing it. 05:00 How ignoring your body becomes a dangerous habit. 08:15 A wake-up call about not asking for help. 10:00 The physical toll of always putting yourself last. 12:45 Why being needed is not the same as being supported. 15:30 The identity trap of being “the one who handles everything.” 17:00 What’s the difference between real strength and self-abandonment? 19:45 What does real support actually look like in life and business? 22:00 Ways to start asking for help today. 24:45 The question you need to ask yourself to stop the cycle. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 751. The SKU Problem That’s Killing Your Profit (And How to Fix It Fast) | 16 avr. 2026 | 00:15:27 | |
Thinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when your product line is actually working against you and how to fix the problem before it costs you. Tune in to learn how to stop managing mess and start focusing on the hero products that drive clarity and sustainable profit. In This Episode, You’ll Learn: 00:00 Why adding more products is not the answer to your business. 03:30 Why product businesses end up with too many SKUs. 05:30 The profit and margin problem no one talks about. 07:00 What happens when your marketing tries to sell too many things? 08:45 Why do customers get confused and stop buying? 09:15 How to identify your hero products and what to let go of. 11:00 The shift from managing more to simplifying smarter. 12:00 The fastest way to simplify and become more profitable. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 750. Growing a $2M Product Business While Working Full-Time with Caroline Gilman | 09 avr. 2026 | 01:05:47 | |
Thinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control, trusting others, and learning how to “fire yourself” from the things holding your business back. Caroline shares what made her leave corporate, the identity shift that had to happen first, and why hitting a revenue milestone alone isn’t what gives you the confidence to go all in. Tune in to learn what it actually looks like to scale, let go, and step into your next level. In This Episode, You’ll Learn: 00:00 The uncomfortable truth about success no one tells high achievers. 05:30 How did you turn a hobby into a multimillion-dollar product business? 09:00 When do you start outsourcing? 15:45 How to grow your business even if you still have a full-time job. 21:00 The financial benchmark that tells you you’re ready to go all in. 26:00 Why waiting for the “perfect time” is costing you more than you think. 34:45 The fastest way to stop being the bottleneck in your business. 41:30 A product launch strategy that increases sales without more traffic. 48:00 What to prioritize early so you don’t waste time or money. 50:00 Why hiring sooner can actually make you more profitable. 54:00 How to build a team that supports your life. 01:02:15 The mindset shift that helps you scale faster and with less burnout. Resources + Links Shop Atlantic Blue Canvas HERE + use code PRODUCTBOSS20 for 20% off! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Atlantic Blue Canvas: @atlanticbluecanvas | |||
| 749. The Smarter Way to Grow Your Product Business to 7 Figures (Hint: It’s NOT More Products) | 02 avr. 2026 | 00:32:32 | |
Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more pressure, and more cash tied up in the wrong places. I talk about what’s really happening when you hit this stage of growth and why your next revenue leap likely won’t come from adding more products. Tune in to learn how to simplify your business, make cleaner decisions, and scale in a way that actually supports you. In This Episode, You’ll Learn: 00:00 What most business owners do when sales slow down. 02:45 Why creating new products feels productive. 04:15 What actually drives growth beyond 6 figures? 11:30 What’s actually holding your revenue back? 15:00 Why not all bestsellers are worth keeping. 18:45 What happens when you don’t evolve with your business growth? 21:00 3 questions to ask before adding another product. 23:45 Can your business actually support another product right now? 25:00 How to get more from what’s already working. 27:00 What's the difference between busy businesses and scalable ones? 29:15 How to identify the real constraint in your business. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 748. The Identity Shift Required for Your Next Level of Business with Tina Tower | 26 mars 2026 | 00:50:59 | |
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning that no amount of strategy can outwork self-doubt. Get ready to shift how you see your business, your growth, and what’s possible for you. In This Episode, You’ll Learn: 00:00 Why this episode is different and more personal than usual. 05:15 What it really looked like to take over the business solo. 10:30 How do you know when it’s time to reset everything? 14:30 How simplifying the business increased profitability. 19:15 How comparison keeps you stuck and second-guessing. 24:00 Why is it essential to ask for support in life and business? 28:30 Why many women stay stuck at lower revenue levels. 34:00 A mindset tool to break through your next level. 39:30 Are you chasing the right version of success? 43:45 What to do when your identity no longer matches your business. Resources + Links Listen to Her Empire Builder by Tina Tower HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Tina Tower on IG: @tina_tower | |||
| 747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy | 19 mars 2026 | 00:20:10 | |
How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for. In This Episode, You’ll Learn: 00:00 Meet Alannah Connealy, founder of Raena Health. 03:30 How identifying your ideal customer shapes product design and packaging. 07:30 The type of content that converts best for product brands. 10:30 Advice for entrepreneurs starting their first product business. 13:00 Did you start with one product or multiple products? 16:30 Tips for physical product business owners who are just getting started. Resources + Links Learn more about Raena Health HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Alannah on IG: @alannahconnealy Alannah on LinkedIn: @alannahconnealy | |||
| 746. What If Your Business Will Only Grow as Big As You Do? | 12 mars 2026 | 00:13:03 | |
What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and success, and an exercise you can use to break through your next growth edge. Tune in to discover why raising your personal ceiling is often the key to raising your revenue. In This Episode, You’ll Learn: 00:00 Why strategy alone will not unlock your next level. 03:15 Why your business often mirrors your beliefs and mindset. 05:00 Is fear creating an invisible ceiling in your business? 07:15 A mindset tool to break through your next growth edge. 08:45 The exercise to identify the strengths that carried you through. 09:30 How to create your personal power choice statement. 11:00 The question that can remove the ceiling from your business. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 745. Retail and Wholesale Pricing Math That Makes You Profitable | 05 mars 2026 | 00:31:18 | |
Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you. In This Episode, You’ll Learn: 00:00 The 3 pricing foundations every product owner needs. 03:30 What does the cost of goods include per unit? 05:15 Why labor causes the biggest pricing mistakes. 08:15 The 2x2 pricing method explained step by step. 11:30 What to do when your calculated price feels “too high.” 14:00 The 2 ways to reduce costs without lowering quality. 18:00 Why some businesses are not wholesale-ready yet. 20:15 How brand positioning impacts pricing power. 24:00 The mindset blocks that cause underpricing. 26:15 Questions to help you evaluate your pricing decisions. 29:00 How to get support with pricing inside The Product Boss. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber | 26 févr. 2026 | 00:37:09 | |
What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. Get ready to rethink what’s possible for your product idea and see how small niches can lead to big opportunities. In This Episode, You’ll Learn: 00:00 Meet Ethan Haber, CEO & Founder of Happy Habitats. 04:30 How Ethan discovered an overlooked niche opportunity in the pet market. 08:30 Why niche markets can still become highly profitable businesses. 15:00 How to use online communities for customer research and product validation. 18:30 What persistence looks like during difficult growth stages. 21:00 How trade shows and relationship-building led to major retail opportunities. 23:15 The biggest product development mistake that costs time and money. 26:30 Trade show booth strategies that attract buyers. 29:00 Why “everyone is accessible” and how to connect with decision-makers. 31:15 The mindset shift that helped Ethan scale to 6-figures and beyond. 35:00 Where to find and support Happy Habitats products today. Resources + Links Learn more about Happy Habitats Store HERE! Ready to stop guessing and follow a proven system? Book your strategy call HERE! Find and close your next buyer with AI & automation HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Happy Habitst on TikTok: @happy.habitats | |||
| 743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!) | 19 févr. 2026 | 00:48:58 | |
Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls. I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to scale your physical product business without burning out. If you want to grow your handmade business (whether you make candles, jewelry, pottery, or any other handmade product) to $1M and beyond, it’s time to stop doing more and start building differently. In This Episode, You’ll Learn: 00:00 What is the “Breaking Point”? 05:45 Why every product-based business eventually hits a capacity ceiling. 08:00 The revenue levels where structure typically breaks. 12:00 Why what got you here won’t get you to your next level. 17:15 The sand-in-your-hand exercise that shows how control shrinks capacity. 22:00 How a $2M pottery brand still operates as handmade with 20 potters. 25:00 The identity shift from maker to creative director. 26:30 The 2 areas product businesses should consider hiring for first. 28:00 How to decode where you must stay and where you must get out of the way. 34:15 How to identify the one area that breaks when you get busy. 42:30 The 3 decisions to make when you hit your Breaking Point. 45:45 What would change if you stopped carrying it alone? 47:00 How to download the free Do, Delegate, Delete training. Resources + Links Download the free Do, Delegate, Delete training and workbook HERE! Ready to SELL MORE products without the hustle of building a following? Join Sales Accelerator HERE! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 742. If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust | 12 févr. 2026 | 00:42:21 | |
Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fear underneath your pivot. Get ready to trust yourself enough to take the next step. In This Episode, You’ll Learn: 00:00 The fear that sounds like strategy but isn’t. 04:15 Why every level of business requires a mindset upgrade. 06:15 How scarcity disguises itself as logic and responsibility. 08:30 How early conditioning impacts your business decisions. 12:15 What are you really afraid will happen if you pivot? 15:15 The difference between certainty and self-trust. 18:45 How to use the “Then What?” ladder to uncover your core fear. 24:30 The 24-hour sales stretch that created instant breakthroughs. 28:30 Is your worst case scenario actually survivable? 33:45 3 self-trust statements to help you move forward. 36:00 The one question that reveals your next level. 39:00 How to get support inside The Product Boss programs. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart | 05 févr. 2026 | 00:34:16 | |
Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and major life transitions without pretending I’m fine or disappearing from my life and work. Here’s what I’ve learned about leading when life gets heavy. In This Episode, You’ll Learn: 00:00 What surprised me most after losing my parents. 03:15 How high-capacity women use busyness as a coping mechanism. 09:15 What happens when your nervous system forces a business reset? 13:00 The 4 moves for navigating hard seasons without abandoning yourself. 15:00 Why hard seasons require fewer commitments. 21:30 Why support is not weakness and lone-wolf leadership leads to burnout. 23:00 How businesses survive hard seasons through systems and support. 26:00 What surrender actually means when life feels out of control. 29:15 The shamash metaphor and servant leadership through grief. 31:00 Do you need to be healed to keep living and leading? Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 740. Do You Really Need Social Media to Sell Products? Here’s the Truth! | 29 janv. 2026 | 00:37:49 | |
Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are! In This Episode, You’ll Learn: 00:00 I told a client to stop doing social media. 03:15 Why performing online creates a “performance tax” that drains your energy. 07:00 Why social media is not a marketing plan for product-based businesses. 09:00 What can you be known for? 13:00 How to stop waiting for customers to “find you”. 16:15 Why most people skip focus and fix and rush straight to scaling. 19:30 How my students double and triple revenue without new customers. 21:00 The biggest lie product business owners believe about social media. 24:45 Why you must own your website and your email list. 26:45 How to build visibility without depending on an algorithm. 28:15 Proof that followers do not equal revenue. 33:00 What is the OPA Method? 35:15 How to get support inside the Sales Accelerator. Resources + Links Join the Waitlist of The Product Boss Sales Accelerator HERE! Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 739. Focus Fix Multiply: The Product Business Framework for Consistent Sales | 22 janv. 2026 | 00:22:43 | |
Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity. In This Episode, You’ll Learn: 00:00 How to identify whether you’re in Focus, Fix, or Multiply right now. 03:15 What to sell, who it’s for, and what you’re known for. 04:00 How the Best Seller Secrets Challenge helps you find your focus fast. 07:00 Why you can’t multiply on an unstable foundation. 10:15 A quick diagnostic to know if you need Focus. 11:30 How to tell if you’re in the Fix stage. 12:30 The signs you’re ready to multiply and scale what’s working. 14:15 How students jump from $300 to $35K months using this cycle. 19:30 What to work on if something is already selling. 21:00 How to join the Best Seller Secrets Challenge for guided support. Resources + Links Join the free LIVE Best Seller Secrets Challenge HERE Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 738. Product Business Goals: Why Revenue Goals Fail (and What to Do Instead) | 15 janv. 2026 | 00:38:40 | |
When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose. Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce website, I’m breaking down the 3 standards that drive predictable sales: promotion, follow-up, and offers. I’ll share the mindset and action shift that helped me grow from a $90K side hustle to a million-dollar business, and I’ll tell you how to join my free Best Seller Secrets Challenge (linked in the show notes) so you can get clear on what to sell, how to promote it, and map out a simple 30-day promotional plan to help you sell more products. In This Episode, You’ll Learn: 00:00 Why revenue goals without weekly action steps are just wishes. 05:00 How I went from a $90K side hustle to a million-dollar product business. 08:00 What consistent sales actually require (and why goals don’t create consistency). 15:15 What a promotion standard is (email marketing, product launches, and weekly offers). 19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase). 24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer). 28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up). 30:00 How standards helped build a $10M women-owned business. 33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism). 36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar). Resources + Links Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You | 08 janv. 2026 | 00:45:55 | |
Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business. In This Episode, You’ll Learn: 00:00 Why your business is a mirror for your mindset. 03:45 How old identities cap your growth. 06:30 How perfectionism hides fear of being seen. 11:00 Why does fear of success show up as avoidance? 15:30 What you’re really avoiding when you say “I don’t know”. 21:15 Being known for something is better than being invisible. 23:15 The cost of avoiding a hero product. 30:30 One thing that’s hiding your visibility. 33:00 Why avoiding numbers keeps your profit stuck. 40:45 How to identify your biggest avoidance right now. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 736. Sell Premium Products Faster: Clarity, Visuals, Wholesale Prep | Live Coaching Call with Caprice Ericson | 01 janv. 2026 | 00:20:57 | |
If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play. In This Episode, You’ll Learn: 00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity). 01:45 Simple merchandising fixes to make your packaging work with you, not against you. 03:00 The retail packaging trick Target uses when customers can’t see the product. 05:15 How to set up your booth like a boutique so shoppers understand your line instantly. 07:30 Why customers buy the mannequin (and how to use that to increase conversions). 10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers. 12:45 How to test what sells in real time at markets before you scale. 15:15 The mindset shift that will unlock your wholesale growth faster than you think. 17:30 What retailers actually want to see (hint: not 300 prints). 19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?” Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss Shop Pajama Mama shop-pajama-mama.com | |||
| 735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session | 25 déc. 2025 | 00:39:08 | |
Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results. In This Episode, You’ll Learn: 01:05 How to clarify what you actually sell (beyond the physical product). 02:15 How to define your ideal customer so your messaging lands faster. 03:40 Simple ways to get more traffic without relying on paid ads. 05:15 How to measure real progress and stop discounting your growth. 06:35 The “success leaves clues” method: finding what’s working and doing more of it. 08:10 SEO basics that drive steady sales. 10:00 How to create content that the algorithm wants to push. 11:40 The visibility strategy that’s working right now. 13:40 How to build a brand identity people instantly recognize and want to share. 15:30 How to simplify your product line so you stop wasting time on low-performers. 17:30 The mindset shift: selling a feeling, an identity, and a point of view. 19:00 How to make your brand recognizable with a signature element. 20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time. 22:10 How to do seasonal products without drifting off-brand. 23:30 How to reduce imposter syndrome by separating you from the brand. 25:10 How to leave this episode with a clear “do this next” plan. 26:15 The challenge: identify what’s gaining traction and double down this week. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 734. How to Make More Sales in January (Using Only What You Already Have) | 18 déc. 2025 | 00:33:59 | |
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum. In This Episode, You’ll Learn: 00:00 The biggest mistake product owners make when sales dip. 04:15 How being known for one thing leads to faster growth. 06:30 Proof that simple products can sell year-round with the right strategy. 09:00 How to continue to sell your products throughout the year. 13:15 How to identify what product to focus on using sales data. 20:30 Ways to reposition products for the New Year (without reinventing them). 24:45 Tips to create January-ready offers using bundles and kits. 27:30 4-week promotion plan to drive January sales. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 733. The 3 Numbers That Will Shape Your 2026 Sales | 11 déc. 2025 | 00:37:54 | |
Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker. In This Episode, You’ll Learn: 00:00 The 3 numbers that predict your next season of growth. 04:30 How to identify your true bestseller using the 80/20 rule. 11:30 Why creatives must stop reinventing and start repeating. 16:30 How to calculate and raise your average order value. 23:00 How to increase revenue without finding new customers. 26:00 What sales strategy is worth doubling down on next year? 32:00 How to use data to lead with confidence into 2026. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 732. How To Run a Product Business in 15 Minutes a Day (Yes, Really) | 04 déc. 2025 | 00:23:39 | |
Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom. In This Episode, You’ll Learn: 00:00 Why “doing more” isn’t growing your product business the way you hoped. 02:00 How to reverse burn-out before the holiday season. 04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision. 06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities. 08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping). 11:00 Why willpower is not a renewable resource and how to use your best hours wisely. 13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday. 15:00 Example weekly schedule for makers, manufacturers, and online shop owners. 17:00 How structure actually protects your creativity and prevents feast-or-famine sales. 19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective. Resources + Links Ready to stop guessing and follow a proven system? Book your strategy call. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself) | 27 nov. 2025 | 00:31:23 | |
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence. In This Episode, You’ll Learn: 00:00 Why seeing sales but not money in the bank is happening to so many makers. 04:00 Where most money leaks start in product businesses. 08:00 How to price so the product can actually bear its costs. 12:30 What to do when your market doesn’t match your price. 15:00 Why selling in the “easy” places might be sabotaging profit long term. 19:00 Math trick to price for wholesale and retail. 21:30 How do you increase average order value? 23:30 Why a free shipping threshold beats sitewide free shipping for most businesses. 25:45 The 10-week plan to lower costs and pay yourself. Resources + Links Book a FREE STRATEGY SESSION with our team HERE The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||
| 730. Why Scattered Products Kill Repeat Sales (and What to Do Instead) | 20 nov. 2025 | 00:32:02 | |
Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow. In This Episode, You’ll Learn: 00:00 Why customers bounce when your categories are scattered. 05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels. 08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist. 13:15 How to use sales data from the last 6–12 months to identify best sellers. 17:45 Where sells best, website vs. Etsy vs. markets? 19:30 Can a 90-year-old tell what you sell in three seconds? 23:00 Your next steps to go from scattered to stand out in the next 90 days. Resources + Links Get customized coaching for your business - join the 60 minute qualification call! Get business tips sent right to your inbox - join the newsletter! Follow Jacqueline on IG: @theproductboss | |||