Explore every episode of the podcast The Product Biz Podcast by Monica Little Coaching
Dive into the complete episode list for The Product Biz Podcast by Monica Little Coaching. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
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Five things that won’t save your business in 2025 (The honest truth)
18 Dec 2024
00:38:42
Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.
And I’m here to tell you that most of what those people say… is a bunch of BS.
The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overworked, wondering why NONE of them work for you… when the truth is that without the right foundation, they won’t work for ANY small business.
In today’s episode, you’re going to learn:
Why just collecting emails and sending random email campaigns WON’T magically boost sales no matter what people tell you… and what you need to master FIRST so that email marketing ACTUALLY works for you.
How affiliates and brand ambassadors may expose new customers to you and do 50% of the work… but specific parts of your business need to do the remaining 50% of the work so these new customers ACTUALLY get to the finish line and buy.
Why SEO won’t save a website with a subpar marketing experience no matter how much money or keywords you throw at it – and the 3 pieces your website NEEDS to have to turn shoppers into buyers before you even consider SEO a worthwhile project.
How Facebook Ads CAN be used to expand your business… but how they WON’T fix a broken marketing strategy and can instead turn into an expensive bill with no results… and what to focus on instead.
These strategies will only amplify your EXISTING results… so the goal is to increase your EXISTING results before we add fuel to the fire so that you can see ANY sort of impact.
And that’s exactly what we’ll be diving into today.
The importance of trademarks for business owners: what you need to know with Joey Vitale
20 Nov 2024
00:32:46
In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.
Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.
As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.
Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I didn't have anyone to turn to that actually understood what it meant to run a product based business, and the only “people” I had to talk to were Google, random blog posts, and other random insights from the internet.
When I left my full time job to focus on Plant Based Beauty fully, I KNEW that sitting behind my laptop and bring my phone by myself 24/7 was NOT going to be the most conducive environment to growth.
And I KNEW that when people want to run a faster mile, they join a running group that runs FASTER than them.
What I am sharing with you during today’s podcast episode is the reason WHY it’s so important to be around those that are “running faster than you”. We talk about borrowing the belief of others, how this can shift your perception of what’s even possible for you, the importance of being in an environment that uplifts you (rather than those Facebook groups that just complain about how hard it is to run a business, how Etsy is evil, and how social media is impossible...), how community prevents self-sabotage, and SO much more.
Because the truth is, if you are not surrounded by people who are contributing to your evolution, consider that part of why your evolution may feel more like a self-fulfilling prophecy.
3 hacks for your Etsy description to convert favorites into sales
28 Sep 2022
00:19:29
Have you ever wondered why you get views and "favorites" on certain listings on Etsy, but they don't lead to sales?
If you're experiencing this with your Etsy shop, listen to this quick episode of The Product Biz podcast to learn 3 hacks for your Etsy description that you can easily implement today to convert those favorites into sales!
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Top 4 ways to get more holiday orders this holiday season
21 Sep 2022
00:27:18
The holiday season makes up 20-30% of the TOTAL sales that a small business makes during the entire year. With the holiday season being so important to small businesses, we are starting to make our way into the few months of the year that can make or break us and that determine IF we show up the following year, too.
With how important the holiday season is to us, it's important to go into it with a clear strategy on how to make the most of it. There are a few key, EASY marketing tactics that we can implement to make sure we are bringing in MORE holiday orders and BIGGER holiday orders this year.
In today's episode, I'll be sharing with you the top marketing tips for the upcoming holiday season so you are prepared and ready to have your best holiday season yet!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to increase the order amount that customers are buying during the holiday season by creating best seller bundles and gift sets
How to create a marketing experience with pre-wrapped holiday gift sets to get people into the feeling of buying and giving a gift
The best time to start selling holiday items for this upcoming holiday season
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Etsy marketing 101: Photos that turn Etsy viewers into buyers
14 Sep 2022
00:36:11
For most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place!
But in order for our products to get in front of more people and for them to WANT to buy our products, we have to understand how marketing and selling actually works... and then put it into practice. And if marketing and selling isn't your strongest skill, you're in luck!
In today's episode, I'll be sharing with you the top marketing tips with Etsy photos that lead to more views AND more sales so you feel confident that you have the right photos in place to APPEAR in the search results and CONFIRM the customers' expectations for the sale!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How your photos on Etsy can be the differentiator to show up on the first page of search results
Why Etsy photos are one of the most important marketing tactics to convert Etsy viewers into actual buyers
The top types of photos to include in your Etsy listings - and why these photos lead to sales!
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too. LEARN MORE FROM MONICA LITTLE
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
What's stopping you from reaching your goals?
07 Sep 2022
00:48:07
One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels.
Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to get anything else done with all of the inventory I have to make this week?"
The truth is, we all have the same 24 hours in a day... so what makes certain successful small business owners reach their goals faster than others? And why do most small business owners struggle to make any REAL progress, week after week after week?
In today's episode, I'll be sharing with you what separates the successful small business owner from the struggling small business owner and what allows them to create the time to show up for their business each and every day.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The difference (and hard truth) between strategically growing & running a business vs having a hobby
Why procrastination is one of the biggest forms of self-sabotage that can prevent your progress - and what you can do about it
How to make fast progress by focusing ONLY on THIS TRICK each day (listen to learn what this trick is!)
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Overcoming the fear of failing
31 Aug 2022
00:37:37
If you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily.
But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? What if you step WAY out of your comfort zone... and it doesn't work?
Dealing with failure is something that ALL small business owners deal with - but there's a RIGHT way to look at failure to make it easier to process so we don't take it personally, so we don't start to think that something is wrong with our products or with us.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to let go of failure so it doesn't affect how we show up in our business
The truth behind the cliche saying that "everything happens for a reason"
How to see taking risks, failure, wins, AND losses as the determination of your success
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, follow me so you can see behind the scenes how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
How to get out of a sales slump
24 Aug 2022
00:41:21
When I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get…
But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse and getting back on - it's a matter of how QUICKLY you get back on the horse and what TOOLS you have in your pocket to help you do exactly that.
So if you're going through a sales slump, starting to question everything, feeling like you have fallen off track and just don't know what to do to get back on track - then this episode is for you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
3 unconventional ways to get out of a sales slump and get back into action
How to change your mindset during a sales slump so you can grow from it and become a better business owner that accepts the challenge
How to show the universe that you are READY for more sales by mastering each project you work on
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Why you shouldn't be paying for Ads on Etsy
11 Aug 2022
00:31:54
Most small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy...
Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if that will bring in any sales… And all you hear is crickets
The truth is, paying for ads on listings that AREN'T attracting orders in the first place, won't fix your sales problem!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What ads are used for and WHEN they actually make sense in your business
The 5 different phases of running a business so you can determine exactly where you are at in your business at this point in time
What it means to be a small business owner and how we should view problems
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
3 things holding back your success on Etsy
04 Aug 2022
00:47:31
If you think that your success on Etsy isn't possible or likely because it's too saturated, because everyone is selling their items for SO much cheaper than you, or because you just can't get the titles, tags, and keywords right no matter how much you've tried...then this episode is for you!
Most small business owners are focusing on the wrong things with Etsy - which is why they haven't seen the results that they want. The top 3 things I'll be sharing with you that are holding back your success on Etsy are NOT what you think...
These unconventional tips will change the way you view and run your Etsy shop AND your business!
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
How to build VELOCITY (momentum and power) in your business to get faster and easier results
Why the beliefs and stories that we tell ourselves effect the results that we see with our Etsy shop and our business
What taking "radical responsibility" for the success of your business really means - and why doing something NEW is a requirement
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicalittlecoaching.com/etsywebinar
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Making money fast or making a machine for consistent sales - which is better for your business?
21 Jun 2022
00:29:05
Did you know that 30% of small businesses don't make it past their second year? In my second year of Plant Based Beauty, I almost became a figure in that statistic when I was started to ask myself "when is it time to throw in the towel and go back to a full time corporate job?"
The truth is, most struggling small business owners aren't growing because they are focusing on making money fast…but instead of focusing on making money FAST, what we REALLY want is to make money CONSISTENTLY and with less effort over time.
And the ONLY way to do that is by building your business like a machine that brings in consistent sales for you that you can rely on.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
Why focusing on fast money leads to burnout, exhaustion and inconsistent sales
How you can go from focusing on making money fast… to building a machine that makes money CONSISTENTLY and with less effort over time
How Etsy can EASILY become one of the foundations of your machine to create consistent passive income
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Sign up for the FREE one-time webinar event I'm hosting, How to Get Your Products Seen on Etsy on June 29th at 11:00am CDT, by registering at etsy.theproductbizpodcast.com Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Why the number of followers on Instagram DOESN'T matter
31 May 2022
00:20:01
But most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”.
Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you decide to show up… and you end up waiting for ever.
The truth is, a small following does not mean small sales… Because it's not a matter of how many followers you have… it's a matter of knowing WHO they are and HOW to connect with them to create loyal customers that constantly buy from you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why he number of followers you have does not impact your sales
Why some small business owners use this as an excuse for inaction
How to define, connect and speak to YOUR target audience
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
2 POWERFUL practices that will transform your business AND life
04 Sep 2024
00:52:40
Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle or burnout or brain fog. Today, we're taking this topic and diving deep into 2 POWERFUL practices that will transform the results you see in business... and in life.
🎙️ In this episode, you'll learn:
How your subconscious mind works and how it can either ALIGN you to your goals or move you AWAY from your goals... and how to get your subconscious and conscious mind to work together to make progress so much easier.
The reason why having a clear VISION is detrimental to your success, vs. aimlessly working towards an undefined goal which only leaves you spinning in circles.
How to overcome the fear of setting and NOT reaching big goals... and the mindset shifts needed to handle setbacks.
Why asking the RIGHT questions can drive your business forward, instead of making statement that LIMIT your potential, and a daily practice to help you become the master of your business and life.
The real reason why discounts and coupons DON'T work with your audience - and how to fix it
31 May 2022
00:16:18
Most business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount.
But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have had times where you practically gave your products away for FREE and people STILL weren't buying.
The truth is, it’s not a matter of how low your prices are… It’s a matter of attracting and connecting with the RIGHT audience that actually WANTS to buy.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why discounts and coupons don't work
Why it's important to attract and CONNECT with the right audience
How to go from forcing and pushing sales, to connecting and ALLOWING sales
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The key to working on MONEY MAKING projects within your business!
31 May 2022
00:33:31
Have you ever worked an ENTIRE day but when you sat down to think about it, you end up asking yourself WHAT did I even do? Chances are, if you frequently feel like this, then your business probably ALSO isn't at the state that you want it to be in.
Most small biz owners work ALL day - without ever looking to see WHAT they are actually working on - and they end up ONLY focusing on busy work that does NOT lead to more sales.
That’s because most small business owners think "If I work all day, then I'll be successful". But that’s not the true - it's a matter of WHAT you work on, not HOW LONG you work.... Being “BUSY” isn't going to grow your business…but being intentional with WHAT you work on and where you spend your time, will.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What your DREAM sales goal is and how to stay motivated towards reaching it
The top 3 projects you should focus on - and the projects that you should AVOID - to reach progress
How to free up your time to focus on money making projects instead of being stuck with busy work every day
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 05: Why working harder is NOT the key to success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Why coming out with new products is disruptive for small businesses
31 May 2022
00:30:08
A lot of struggling small business owners make the mistake of thinking that coming out with new products will increase their sales.
They get in a cycle where they come out with a new product every week or every month. They buy new raw materials, experiment, take photos, edit photos, post on their website, post on social media....
Some sales come through when they announce their new product, but after the hype dies down they jump right into creating the NEXT new product because it's the only way they know how to make money. Does that sound like you?
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why going all in with your BEST SELLERS is the best plan of action for your business
How having LESS products equals MORE money
How to connect with your target audience to increase your H*LL YES sales, instead of trying to be everything to everyone
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 05: Why working harder is NOT the key to success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Are you a chronic creative?
31 May 2022
00:22:01
Most handmade small business owners make the common mistake of spending most of their time making inventory... they think that creating is the “meat” of their business and that everything else is just busy work.
The truth is, inventory is necessary - we need to have a product to sell and fulfill orders - but it’s not going to grow your business on it’s own… having inventory does not equal sales. Spending all week making inventory does not equal sales.
Creating consistent sales with your business is not a matter of how much time you spend on making inventory… It's a matter of how much time you spend on GROWING and BUILDING your business to GET more sales.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The 2 types of roles in your business, and the one most people get stuck in
The role that we ALL need to step into, no matter how big or small, new or established our business is
The difference between working IN your business vs working ON your business
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Why working harder is NOT the key to success
31 May 2022
00:29:04
If reaching success was as simple as working more hours, we would ALL be massively successful and no one would be feeling like they're stuck.... because the answer would be simple - just work more and problems are solved!
But we all know that's not true... The REAL truth is that reaching the next level of your business is not a matter of working more hours…It's a matter of becoming WHO your business needs you to be.
If you aren't reaching new growth with your business… you've just reached the limit of your own SELF at this point in time… and the next level of your business requires the next level of you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why the amount of hours you work or how hard you work does NOT guarantee your success
How to define WHO your business needs you to be to reach the next level of success in your business
3 big changes I made that led to my first 6 figure year with my organic skincare small business
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 02: The top mindset shift that every small business owner needs to embrace for success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Is the fear of rejection holding you back?
31 May 2022
00:25:35
The fear of rejection... the fear of getting a "no"... the fear of thinking our products aren't good enough... these fears can hold us and our small business back.
Can you relate? Maybe you received a no from a store you reached out to, so your hesitant to reach out to more...Maybe you applied for Faire and got waitlisted, so you wonder if your business is good enough for these larger platforms... Or maybe you applied for a market and got rejected, so you wonder what's wrong with your products...
In today's episode we'll be talking about how to OVERCOME the fear of rejection so it doesn't STOP your business from growing.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to start looking at rejection as REDIRECTION and what to DO when you get a rejection
The ONLY thing that matters when you get a rejection
How I overcame being rejected from the first store I pitched my products... to having my products in over 100 stores across the US and Europe
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
How to overcome thinking your products are too simple
31 May 2022
00:28:16
So many small business owners think that because their products are simple, it means their products aren't good enough.
And if you're like me, then chances are you may have had someone straight up tell you that they could "just make it themselves"... so you shy away from promoting and talking about your products, because you think they are too simple...and deep down you might feel like a fraud selling such a "simple" product.
But this is one biggest fears that small business owners have to overcome. And if you don't realize the VALUE your products bring.. then you'll be stuck in the same spot I was. Scared to talk about your products. Scared to hear people's reaction...and how likely is your business to grow with this mindset?
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why we, as makers, have this specific fear of our products being too simple and not good enough BECAUSE we are makers
The VALUE that YOU actually bring with your products and the problem that YOU solve for your customers (yes, YOU!)
How you can CONFIDENTLY sell your products, no matter how simple or complex they are
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The top mindset shift that every small business owner needs to embrace for success
31 May 2022
00:37:59
Right now, in this moment, you are either fully believing in yourself or fully doubting yourself. There’s no in between. They are opposites - like being asleep or being awake - and you can only be one or the other.
So in this moment, where do you fall? Do you fully believe in yourself and that you can do anything you set your mind to… or do you doubt yourself and feel like you're struggling to reach the goals and dreams that you have with your small business?
The truth is, the more belief in yourself that you bring to your current circumstances, the faster things begin to work out the way you want and the faster you reach your goals... and in Episode 2 of The Product Biz Podcast, I'll be showing you EXACTLY how to do that.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What's REALLY stopping you from making progress with your small business
How to build belief in yourself to the point that the mantra "I can do ANYTHING I set my mind to" becomes TRUE for you
How to start taking simple action today in your personal life AND business life to build proof that anything is possible... so you see the results you've always wanted
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot when you're listening, share it to your Instagram stories and tag me @monicalittlecoaching or send me a DM!
While you're there, make sure you follow me so you can see the behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The #1 mistake that's sabotaging your small business
20 Apr 2022
00:33:56
The biggest myth we buy into is that the successful small business owners we look up to are fearless and somehow free of all fear, worry and doubt...
Newsflash: they all have the same fears that you do, they just choose not to let fears stop them.
Because it's not a matter of being fearless…. it's a matter of being brave enough to face your fears and let your dreams lead the way, instead of your fears leading the way.
In the very first (!!!!) episode of The Product Biz Podcast, I'm going share with you the top mistake small business owners make when growing their business...
and after this episode you'll have a clear path on how to look out for this mistake, how to handle it, and how to grow from it to differentiate your business from ALL others so you can reach your true potential.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Exclusive access: Live Q&A on how to grow your business
28 Aug 2024
01:34:01
This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too:
"What are your thoughts on AI? I see lots of people using it."
"What do you think is the best platform to sell handmade products?"
"What do you think about Amazon handmade? Do people expect bargain pricing?"
"I am wondering what your best suggestion is as to how to find the right audience/buyers."
"Should I run Facebook ads and try to get some sales in the interim?"
And MORE!
Overcoming the small business owner's curse
21 Aug 2024
00:30:56
In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down weeky by week by week and are struggling to achieve something MORE, this episode is for you.
In this episode, you'll learn:
What the Small Business Owner's Curse is... and how it can lead to frustration as your business grows and eventually plateaus, which can start to feel like quicksand that is swallowing you no matter what you try
The Transition Phase: the crucial shift from quick wins, quick hacks, quick tips... to DECIDING to take on more complex projects and skills as your business evolves in order TO see new results.
Overcoming burnout and reactivity: why doubling down on old strategies or jumping from one idea to another can lead to burnout... and how to avoid this pitfall so your business is NOT in the same place it was last year, going through the same hurdles, with the same frustrations.
The Importance of intuition and creativity to make the RIGHT decisions (instead of fear-based decisions) that guide you to and through the next phase in your business.
From Cancer Survivor to Healthy Snacks Small Biz Owner: The Fit Mama Foods Journey
14 Aug 2024
00:43:08
In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allowed her to get her story AND healthy snacks in the hands of more people.
In this episode, you'll learn:
How Kimberly's personal cancer journey led to healthy homemade snacks which led to the start of Fit Mama Foods
The importance of avoiding commercially manufactured products that are filled with chemicals and opting for dairy-free, gluten-free, truly HEALTHY snacks (that taste good, too!)
Kimberly's shift from a reactive business owner to a business owner with a proactive and organized strategy that allowed her to say NO to what was no longer serving her in business so she could say YES to preparing for long term growth
How focusing on minset, community support, and personal development contributed to Kimberly's success, including her highest summer sales season YET!
Kimberly Fritz is the passionate founder of Fit Mama Foods, a Phoenix-based company dedicated to providing wholesome, delicious snacks to busy folks on the go. As a mom of twins, and someone who has the utmost commitment to supporting healthy lifestyles, Kimberly has built Fit Mama Foods into a beloved local brand known for its fresh, organic ingredients and convenient daily solutions. Join us as Kimberly shares her journey and insights on balancing entrepreneurship with motherhood and how the invaluable tool of Product Biz Academy has helped her in today's episode.
From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy
07 Aug 2024
00:27:53
In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.
In this episode, you’ll learn:
Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
The transition from hobbyist to business owner and the decision to join Product Biz Academy.
Navigating the ups and downs of in-person markets and online sales.
How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
How Michelle reached her first four-figure month on Etsy and then doubled it the following month
Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states
Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.
Lessons from a million dollar Etsy seller with Dylan Jarhaus
11 Jul 2024
00:29:05
On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.
By the time you finish listening to this jam packed episode, you’ll learn:
How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M!
How to decide what to sell on Etsy that will be successful (or, how to decide what new products to come out with)
What it takes to succeed on Etsy in 2024
What Etsy sellers need to do to stand out against the competition
Easy tips for your titles and tags to get more views on Etsy now!
The major differences between Etsy and Amazon… and when to approach each platform
How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?"
In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business.
We’re talking the type of sales that come when someone opts in to your email list for your 20% off code… and then they actually use that coupon code and buy from you AND come back to buy AGAIN… from having the right sales funnel in place.
And the type of sales that come from SMS text message marketing and how to do it RIGHT - either in a very personal way or in a more scalable way.
And the type of sales that come from turning your first time customer into a REPEAT customer.
These are all sales that you can build out to become automatic when you learn how to leverage the sales funnels that Tracy shares with you today.
Tracy Matthews is the founder of Flourish & Thrive Academy and several companies in the jewelry and creative space. She supports hundreds of thousands of small business owners through her programs, best-selling book [The Desired Brand Effect}, and weekly podcast {Thrive b y Design] to help them stand out in a saturated market with their products.
Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.
As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare that turned into a business without ever expecting it to. And then before I knew it, I took the leap to leave my full-time job, focused entirely on Plant Based Beauty, and grew it to multiple 6 figures. Somewhere along the way I realized that I had MORE purpose to uncover during this one life of mine... And I realized that I went through all the hardships, challenges, trial and error to learn how to grow and scale my small business in order to help other small business owners do the same. And that's exactly how Etsy Algorithm Secrets and Product Biz Academy were born.
One of the most impactful decisions I made to be able to grow my coaching business to where it is now, was signing up to work with James Wedmore as my own business coach. The reason Product Biz Academy and Etsy Algorithm Secrets are programs that my members LOVE, that get my members RESULTS, and has allowed me to become a better coach each and every day to GUIDE my members to reach THEIR dreams... has been from the mentorship and guidance from James.
In this episode, I share my journey, more details about James’ program (Business by Design) for online coaches and course creators, a mini interview with James, and a special bonus I am offering - the Authority Bootcamp - for coaches who sign up for Business by Design during enrollment this week!
James Wedmore is an 8-figure per year online entrepreneur that teaches coaches and online course creators how to skyrocket their online business. With over 14 years of experience running his own online business, he now runs Business By Design to help Digital CEOs all over the globe live their dream of massive income and impact, and has served over 8,000 members in his programs. He’s also the host of The Mind Your Business Podcast where he shares how to create lasting success from the inside out.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
My journey from corporate career, to full-time small business owner, to full-time coach, and the resources and support that led me to working with over 160 members across my 2 coaching programs
How my coach, James Wedmore, and his program Business By Design transformed my business and specifically how it can help you grow your own coaching business
Advice directly from James for coaches who are coming out with multiple new offers over and over that AREN'T working and what makes Business By Design different than any other coach or program out there
The Authority Bootcamp BONUSES you receive from me if you enroll in Business By Design before doors close on June 20!
Do you feel like you're bothering people when you talk about your products on social media?
12 Jun 2024
00:32:11
One of the BIGGEST pieces of feedback I hear from small business owners is…
“I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.”
“I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.”
“I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what I have to say if I say the same things or show the same things over and over.”
“I don’t want to talk about my products or business too much on Instagram because people will unfollow me.”
If you’ve ever had these thoughts or other variations of these thoughts, I can almost guarantee that you love to come out with new products. (Am I right or am I right?)
Why can I almost guarantee this?
Because when we come out with new products, we no longer feel like we are bothering people. Because it’s something new! Something that hasn’t been done before! It’s exciting! And your brain starts to convince you that you could hardly be bothering people with something new, exciting, and never been done before.
So here’s what happens: before you know it, your bank account isn’t growing because you are constantly coming out with new products (hello raw ingredients, new labels, new packaging) and because all of your time is going towards launching something new and something else new and something new again.
And the cherry on top is that you’ve lost the chance to learn good old-fashioned marketing and selling… because your only strategy is newness, excitement, and never-been-done-before-ness. Which turns into a rinse and repeat cycle that can get pretty expensive and pretty exhausting.
What if I told you that constantly coming out with new products is a sign of being a people pleaser? A sign of not wanting to bother people or disrupt the piece? And a sign of self-sabotage that you might not even be aware of?
We’re getting deep today. And if this sounds anything like you, play special attention to this week’s episode so I can guide you through this and show you what’s on the other side of authentically owning what you speak about and how you show up for your business so you can make more money in your business.
The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it)
15 Nov 2024
00:22:39
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.
During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.
Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.
Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.
And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.
Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.
The simplest hack to get comfortable talking on your Instagram stories for more sales
05 Jun 2024
00:34:22
What’s the main reason why you DON’T talk on your stories consistently?
Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?
Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?
Is it because you don’t know what to say and are worried about being judged by others for not saying the right thing?
During today’s episode, I share with you a simple and FUN hack to get you comfortable with showing up on your Instagram stores. And this is a hack that I even recently started to do, to make showing up on Instagram easier and easier for me (even after years of already being front and center on IG!) And believe it or not, talking about your products is how you can sell more products. So, the sooner you get comfortable and confident talking loud and proud about your products on social media, the sooner you will make more money! And here's how you can make it easier on your starting today.
How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio
22 May 2024
00:23:44
In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!
Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.
Laura then started her own business and was worried about selling products at a high price point ($350 - $550) in a saturated market (jewelry).
But in the year after joining Product Biz Academy, Laura has sold 51 necklaces, has made $21,000 in sales on Etsy, and has her products sold in 2 stores.
Laura shares how she feels like anything is possible; not only from having the step-by-step processes inside Product Biz Academy, but also by learning how to believe in herself, show herself commitment, celebrate the wins, be accountable, how to enjoy the journey every step of the way, and more.
Doors to Product Biz Academy close THIS Thursday at midnight. Enroll now at www.monicalittlecoaching.com/join
The best way to use Chat GPT in your business
15 May 2024
00:18:47
How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?
How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?
The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... the reason this is amazing is because the small business owners who DON'T hand over the reins of their entire marketing to Chat GPT will actually see massive success over the next 12 months.
Here's what I mean:
Your customers, your email subscribers, your followers, your blog post readers, and the rest of the human population can subconsciously tell when a piece of content was created by Chat GPT.
That's because Chat GPT is not a human. It's kind of obvious when you really think of it.
And when small business owners rely on Chat GPT for all of the WORDS in their business (aka the marketing in your business), they are removing the human aspect of their business. And one of the main reasons small businesses actually become success is BECAUSE of the human aspect - that is now being removed!
Unfortunately, what will happen to those small business owners is that their audience will get desensitized to their content... which means they will stop reading. Soon engagement goes down, email open rates go down, website visits go down, and once you lose people, it's pretty dang hard to get them back.
This is what Chat GPT truly is leading to.
If you are one of the small business owners who doubles down on AUTHENTIC, human to human marketing during this time when most are looking for an easy way out and quick fix, you will see incredible success.
And that's exactly what today's podcast episode is about. And if you didn't catch on just yet, this podcast episode is a little bite of satire. You're welcome.
4 TOP traits of highly successful people... that you can learn from being a beginner
08 May 2024
00:37:01
Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it.
Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something new and it DOESN’T come easy to you?
Well, let me ask you this… How much more likely would you see results if you had fun with the skills you were shitty at, so you kept at them and actually enjoyed the process and finally became good at them to the point that it led to results?
Business is a lot like sports. And when you play a sport, you usually start out as a beginner and work your way to expect status while having fun along the way. But most business owners look at their business in the complete opposite way.
Today you’re going to learn some of the top lessons from being an all-star high school sports benchwarmer and how these lessons translate into being a SUCCESSFUL small business owner.
During today’s episode, we’ll chat about: - How to leave everything at the door when you step foot on the court - How to show up every day, even IF you aren’t “good” at what you are working on, UNTIL you get better - How to be a team player and cheer others on even when things AREN’T going your way - How to have FUN with your evolution – rather than only having fun when you are good at something – even if you are a type A perfectionist - How to get back to foundations when you lose a game
When should you expect to consistently start paying yourself with your business?
01 May 2024
00:37:36
Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business.
The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use on whatever you want in life.
Building a business with longevity – a business that will last, a business with results that will compound, a business that is set up for success in the long run, a business that you can scale with less of your time while it grows more and more – will require time, energy, resources, and money for it to get set up in that way.
And the first 2-3 years of your business are the most critical for the type of foundation needed that LEADS to the growth and success that most small business owners DO want.
In today’s episode, we talk about when to expect to start paying yourself and why investing back into your business with a long-term vision is critical in the first 2 years so your business CAN catapult in growth.
How to get featured in news media for more exposure WITHOUT paying a dime with Gloria Chou
24 Apr 2024
00:32:09
Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.
Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide this year… or next year… or the following year… they may come across YOUR feature in a gift guide on the internet.
And the more gift guides and product features you are in across each season, holiday, and topic that’s relevant to your product, the more exposure you get! So, the main question becomes… how do you GET this type of exposure and get featured in gift guides and more? And today’s episode with special guest Gloria Chou will show you exactly how to do just that.
Gloria Chou is an award-winning Small Business PR coach, helping product owners, get more profitable, invisible by leveraging the power free media features. Her number one mission is to make PR accessible for diverse small businesses so that everybody can be seen and valued.
By the time you finish listening, you'll learn:
The difference between gift guides and product roundups and how they can help you get more exposure to your products
How to find the contact email of editors to pitch your products to where your products will be a perfect match for them
How to turn your email pitch into ones that editors will love so they decide to feature you
How this former teacher & current mom is now making $1,700 in ONE day with her small business
17 Apr 2024
00:39:51
This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.
During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teaching career… and what she had to let go of within her business in order to make her business growth actually happen.
We talk about letting go of safety nets and “plan B”, and how to free up your time to GROW your business for MORE sales by making backstock, removing porch pickup, doing LESS markets, NOT coming out with new products, and hiring help… and you’ll hear first-hand how you have to let GO in order to let IN.
Erin has been in Product Biz Academy for the last year so you’ll hear directly from her how much being inside of a coaching program with support and community has helped along the way, too.
Erin Davis is the founder and owner of No Poo Products. She has a passion to help busy moms be able to simplify their morning routine by providing clean dry shampoo and other hair and body products that are safe for the entire family.
Website marketing & homepage strategy to CONNECT with your audience
10 Apr 2024
00:27:21
What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?
Does this experience embody your brand, or does it give off a mismatched vibe?
Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?
Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase.
During this episode, we’re doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you’ll learn top website marketing strategy including:
How your website content should be sequenced on your homepage to tell the full story of your business
What customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products
How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your website
What your top menu items should say to encourage the sale
How to turn these simple marketing ideas into followers and sales
01 Apr 2024
00:41:17
We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.
And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.
During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:
How to determine a marketing budget for the year so you have specific funds set aside to get in front of new people
How to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO choosey
How to encourage your retailers to buy OTHER products that they haven’t bought yet for larger orders
How to uplevel your Faire/Etsy/website listings if you’ve hit a plateau
How to tell if your business is at a ceiling of the current stage and what’s required of you to get to the next stage
How to know if you should be prioritizing marketing strategies over coming out with a new website
Top marketing mistakes on your product labels that PREVENT online sales
26 Mar 2024
00:31:43
One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person...
And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.
Have you ever had that thought?
Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.
Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.
And this type of marketing magic can be done through your product labels and product photos.
Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.
You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.
THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!
And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Mastering your holiday promotion strategy for Black Friday 2024
07 Nov 2024
00:39:48
In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.
Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.
During this episode, you’ll learn: - How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales). - How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales. - The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live. - The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth. - The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.
Overcoming the need to prove yourself with Megan Blacksmith
29 Feb 2024
00:52:39
The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?
These are common limiting beliefs of business owners.
When I prove myself to THIS person, then I will be happy. When I am productive, then I can be happy with my day. When I get rejected, it means I’m a failure. When things aren’t working out for me, it means I’m not capable or it’s not possible.
These limiting beliefs lead us to feelings of self doubt, overwhelm, frustration… and they also lead us to constantly stay in busy mode.
Because being busy means we can avoid the uncomfortable work, being busy means we can avoid the courage that is needed, being busy means we can avoid disappointment or rejection or any negative emotion.
And before you know it, being busy has stopped progress from happening in your business. And this is what we call self-sabotage.
Today’s special guest, Megan from @becomingzesty, shares with you how to overcome these limiting beliefs, why language is so important for success, and how you can start to create habits and act as if you already have what you want, in order to shake these limiting beliefs for good.
Megan Blacksmith is a speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
2 hidden, universal principles that determine your success in business
14 Feb 2024
00:33:27
Most small business owners say they want more sales, more opportunities, more orders, more money…
But in reality, they don’t have any additional SPACE for more orders.
And I don’t mean physical space.
I mean energetic space.
If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…
I hate to break it to you, but the reason your sales aren’t increasing is BECAUSE you are stressed out, burned out, and spending all of your time on busy work.
When there is SPACE, it will be FILLED.
So how are you creating space with your business?
How are you SHOWING the universe that you are ready for more?
How are you running your business to be ABLE to actually HANDLE more orders?
What activities are you focusing on to make your business EASIER on you so you CAN handle more?
During today’s episode of The Product Biz Podcast, we dive into 2 universal principles that, when applied, will lead to more sales.
If you master these, you WILL see an increase in sales… and a decrease in stress, burnout, and busy work.
These universal principles govern WHAT happens to us and the sooner you understand them, the sooner you see results.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
What's the true reason why you are running your business?
07 Feb 2024
00:35:17
Here’s one of the biggest mistakes that small business owners make.
When thinking about the reason WHY they want to grow their business…
Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…
When asking “what is it all for?”
Most small businesses list all of the things they would buy, experience, or get when they become successful. The new car, new house, Disney vacation, Mexico vacation, get out of debt, and more.
Or they think of all the people they want to prove wrong when they become successful. The husband, the mom, the friends, the people who doubted them.
I hate to break it to you… but money (and validation from others) is one of the worst motivators out there.
We THINK that reaching our MONEY goals and the potential new car will motivate us to wake up 2 hours early to get the things down that we DIDN’T get to yesterday in order to give our business the dedication it needs to grow… yet we hit the snooze button and let our to-do list grow longer and longer each day.
We THINK that reaching our money goals and the potential vacation will encourage us to work efficiently when our kids are at school to make the most of every second so we get closer to that goal… yet we spend so much time aimlessly picking up our phone and scrolling social media and we just can’t seem to break the bait.
We THINK that aiming toward our money goal and the potential debt payments will motivate us to do what is required, to be committed, to be dedicated to our business… yet we do the same thing over and over, wondering why nothing has changed.
That’s because money is NOT a great motivator.
That doesn’t mean we SHOULDN’T have tangible money goals. It simply means that there’s ANOTHER part to the equation.
And when you understand the second part of the equation, it’ll give you the drive and purpose and WHY behind your business to change how you show up, which changes the results that you see, which coincidentally gets you closer to that monetary goal.
During this week’s episode of The Product Biz Podcast, I walk you through an exclusive exercise that I shared with my Product Biz Academy members during our 2024 PBA kickoff call.
This exercise that YOU have access to led my members to say:
“I've had a personal breakthrough. For the first time EVER I am ALLOWING myself to feel like this business is truly mine and ALLOWING myself to open up and bring this one to my heart. I have had 3 other businesses and never ever felt like I do right now about this one.” – Andria
“This exercise made me dig deeper and actually made me start to cry. It created such a powerful connection. It further solidified that it’s not just a skincare product or skincare company that’s just making things for profit. I am actually helping people make healthier choices in their healing journey. Very powerful moment.” – Daisy B.
“It feels like my business has a purpose and it’s not just a hobby anymore.” – Daisy C.
Now it’s your turn to experience the same, so you can show up in a new way for your business to reach ALL of the dreams you have with a PURPOSE that drives you forward.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Beat burnout and ignite performance with Jimmy Burroughes
31 Jan 2024
00:49:34
Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high performer - how you manage yourself, your energy, your priorities - is the only thing that will take you as far as you want your business to go. And today's special guest, Jimmy Burroughes, will be sharing with you how to beat burnout and ignite performance.
Jimmy is an Ex-Army Officer, MBA grad, and former corporate high-flier now on a mission to change the way Leaders create bottom-line results without burning out.
By the time you finish listening, you'll learn:
How to become a high performer and prevent burnout by focusing on your purpose, a mindset of abundance, and by prioritizing connection, exploration and downtime
The ways that burnout presents itself through feelings of anxiety, exhaustion, isolation, overwhelmed and unmotivated
What to do if you are feeling unmotivated with the projects you have going on in your business
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The POWER of an outside perspective for your business to keep growing
10 Jan 2024
00:27:51
Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).
That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.
Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…
But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your brain, which is geared towards survival, keep you safe today?
It’s by this silly little thing called your comfort zone.
And an outside perspective is the ONLY thing that can combat a warm, fuzzy, comfort zone that just DOESN'T want to let you go otherwise.
Think of it this way - if you DON'T have outside perspective, you will fall to the trap of your own thoughts.
You may THINK of making a big move or taking that next step…
But you may also start to question if you are doing it right.
Or if you are “good enough” to even do it.
You may start to question "Who am I to think this is possible? Who am I to go out of my way to do this big scary thing?"
And as soon as your brain starts to question in this way… you stop taking action. And when you stop taking action, you stop growing.
In today’s episode, we talk about how to break this habit of self sabotage.
By the time you finish listening, you'll learn:
How your brain was MEANT to keep you safe in the caveman age when threats were present... and how it keeps you safe and comfortable in today's day and age when there are NO active threats present
Where thoughts like "who am I to think this is possible?" and " I'm not cut out for this" and "they are so much more smart, bold, confident, extroverted, X Y Z more than me" originate from so you can stop them from sabotaging your dreams
Why NOT having an outside perspective will make you fall into the trap of playing small, preventing your growth
What you can do TODAY to help you grow if you DON'T have someone with an outside perspective to turn to for support
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
How to tell if you're building your business on top of quicksand
03 Jan 2024
00:26:17
If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?
Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.
Common sense, right?
Well, my question for you is on that same topic… are you building your business with a solid, stable foundation… or are you building your business on top of quicksand?
Most small business owners are trying to build a business on top of quicksand, and then they wonder why it’s not growing, why it’s not leading to consistent sales, why it’s just not working, and why they are exhausted, burned out, and stressed along the way.
So in today’s episode of the Product Biz Podcast, we're diving into what it means to build a business on quicksand and what it means to build a business with a solid foundation, so you can start 2024 on the right path to creating your best sales year yet.
By the time you finish listening, you'll learn:
What it means to focus on growth, longevity, and ACTUAL progress in your business… instead of shiny object syndrome
Why business growth is NOT a matter of doing more or working harder… and why it’s a matter of working on the right things that actually move the needle forward
What it means to be reactive and urgent in your business vs. having a solid foundation in your business… and which one leads to consistent sales
How to become the leader of your business, or the “captain of the ship” so you are directing your business to its end destination by setting the course on the RIGHT path - instead of being below deck, stuck in the day-to-day busywork
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Taking the stress out of finances with Staci Millard
20 Dec 2023
00:46:42
The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, struggling to even think about hiring help... and it all stems from one sneaky issue, which is your product pricing. In today's episode, Staci Millard shares how to use numbers to grow your business and how to take the stress out of finances so you are truly making money and making an impact and growing your business for the long run.
Staci Millard is a mom of 2 and multi-passionate entrepreneur. She grew and sold her first seven figure business before she was 35 while raising her daughters. She believes in three non-negotiables for every successful business- making money, heart-led impact on those we serve, and having a great life because of our businesses not in spite of it. Staci works as a fractional CFO and business mentor for entrepreneurs helping them scale and have the success she knows we can all achieve.
By the time you finish listening, you'll learn:
What terms like profit, revenue, cost of sales, overhead, break even REALLY mean
How to look at your numbers to know if you are ready to come out with new products or not
How to add in the cost of labor and the cost of overhead to your business to make sure you are covering your expenses on every single sale of your products
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live