In this episode, I chat with Renee Shea about how we can build our self-promotion muscles - the ability to share and communicate what we do and what we’re great at.  We as women often get stuck in putting our hands up for leadership positions, through internalised beliefs and societal pressure; and yet holding back keeps us from grasping opportunities that we want and rightfully deserve.  Join us for a conversation that looks a bit deeper into self-confidence, visibility, and why promoting yourself is good for you, your brand, and your bank account.

Renee is a passionate personal brand coach and facilitator dedicated to empowering women, especially those from diverse backgrounds, to become influential leaders in their respective fields.  She has over 20 years’ experience in delivering impactful programs for private and public sector organisations, and has made it her mission to create a more inclusive and equitable workplace where every woman’s voice is heard and valued.

Want to get in touch with Renee? Here’s how:

Instagram: @reneeshea_au & @promoteher.au

Website: www.reneeshea.com.au

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

In this episode, I chat with Mel Wojtas about  why applying for awards is important and essential for your business, no matter your stage or industry. We cover the basics of awards, how it can help you grow your business, and ways to use awards to improve the way you run your business (even if you don't win).

Mel is  a multi-award-winning B2B Awards Writer, Global Awards Judge and a multi-published Author based in Darkinjung Country, Australia.

In high demand since launching in 2021, she has written over 100 awards entries with a success rate of 93% shortlisted as Finalists or Winners.

She assists entrepreneurs in translating their business achievements into award-winning submissions and stands out as a topic expert on LinkedIn.

Want to get in touch with Mel? Here’s how:

FB:  https://www.facebook.com/melwroteit
LinkedIn: https://www.linkedin.com/company/melwroteit/

Instagram: https://www.instagram.com/melwroteit/
Website: https://www.melwroteit.com/

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY takeaway was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

In this episode, I chat with Paula Maidens - Hiring & Leadership Coach.

In this episode, I chat with Nicole de Larzac, a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses. She has over 20 years of marketing and consulting experience, having worked with large global brands, such as Coca-Cola and Kraft Foods, where she built new brands and scaled mature brands. In addition, she started a product business in Australia, growing it to $2 Million in sales. In this episode we talk about how to start, grow, and scale a product business - though the principles can be applied to service businesses too. Some of the topics we cover include: •How to come up with a profitable idea •Market research •Willingness to pay •Scaling •Outsourcing/how to know when you need help •Value Based Pricing •And more! If you'd like to reach out to Nicole, you can connect with her here: Website: https://nicoledelarzac.com/ Instagram: https://www.instagram.com/nicoledelarzac/ Facebook: https://www.facebook.com/nicoledelarzac/ LinkedIn: https://www.linkedin.com/in/nicolemarketer/ The Productpreneur Podcast https://podcasts.apple.com/ca/podcast/the-productpreneur-podcast/id1487256801 Book a free strategy session here: https://calendly.com/ndelarzac/strategy-session *** Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I take you through the 6 steps you should take at the end of a year/quarter/period, to ensure the NEXT period is even more profitable. This episode is sponsored by Path to Profit. This is my group coaching membership for women, who want to move away from overwhelm, confusion, and fear, to a place where they are confident and clear, turning their business into a profitable asset that gives them the income + freedom they want in life. If you did enjoy this episode, subscribe to hear more content around growing a profitable business, confidently. And if you have a business buddy or someone you think would benefit from this episode, please share it with them - you never know how it may help someone. If you'd like even MORE free content, then I'd love to invite you to join my FREE Facebook group, the pricing on the cake - it's a beautiful and bustling community of women who, like you, are growing their business, and growing themselves. JOIN HERE: https://www.facebook.com/groups/pricingonthecake

In this episode, I chat with Jasmine Norrie - Owner and Founder of Wicker Darling. From 2019 to 2021, Wicker Darling grew its revenue from $50K to well over $500K. Such massive growth in a short space of time is a rare thing to see in small businesses, so I wanted to talk with Jasmine about the strategies we've implemented in her business to achieve such monumental growth and change. As a marketing manager and coach for Jas, I couldn't be more proud of her - and love that I get to consider her not only a client, but a good friend. You can find out more about Wicker Darling at: https://wickerdarling.com/ *** Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I tell you a story about a kebab shop, Subway, and a very hungry man (who happens to be a friend of mine). It was a great example of price sensitivity at play, and why there are DEFINITELY wrong ways to introduce a price increase.

In this episode, I chat with business coach Georgina Bowden. George comes from an extensive background in corporate over in the UK, and when she moved to Australia, she needed to hone in on her key strengths to rebuild a business from scratch. We talk about: - The most common mistakes women make in business in the first few years - The most common challenges that hold women back from success - How to overcome fear, imposter syndrome, and lack of confidence - And so much more! You can contact Georgina Bowden here: https://www.facebook.com/groups/entrepreneurialhearts hello@georginabowdencoaching.com *** Don't forget, you can find more free pricing resources here: My website: https://www.courtneydeagon.com/​​​ My free Facebook community for women in business: https://www.facebook.com/groups/347966906093691 If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

Want to charge higher/high end prices? First you need a high end brand! If you want your clients to think of your product/service as high quality, high value, and worth good money - then you need to create a brand of high quality and value. In other words, a high-end brand (and yes, this is different from a luxury brand!). In this episode, I talk about: - How your customers think - How your own upbringing around money can stop you from having profitable pricing - Key things you need to implement to build a higher perceived value into your brand - that is, to build a brand that your customers look at and go "I trust her, she gives great value, I want to work with her!" *** Don't forget, you can find more free pricing resources here: My website: https://www.courtneydeagon.com/​​​ My free Facebook community for women in business: https://www.facebook.com/groups/34796...​ If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, my guest Jo Hodges - a leadership coach - and I talk about leadership, emotional intelligence, and the entrepreneurial journey. We chat about her own journey to becoming a business owner, the highs and lows, and why developing yourself as a leader of your own business is crucial for your business's success. About Jo, the Extraordinary Executive: Having Extraordinary Executive presence is intrinsically linked to better business results. Our mission is to create positive, productive and profitable workplaces by showing you how to leverage your leaders, engage your teams and create an incredible company culture. *** Don't forget, you can find more free pricing resources here: My website: https://www.courtneydeagon.com/​​ My free Facebook community for women in business: https://www.facebook.com/groups/34796...​ If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

A friend recently sent me this article about a Boticelli painting that sold for $120 Million. In this episode, I talk about WHY something like art might be valued at such a high price, and how you can implement the same principles in your own business, to create a high perception of value in the minds of your customers. *** Don't forget, you can find more free pricing resources here: My website: https://www.courtneydeagon.com/​ My free Facebook community for women in business: https://www.facebook.com/groups/347966906093691 If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I talk to business coach Sarah Luthy about her journey from freelance wedding florist, to high-end business coach for women with creative businesses. We talked about: - The business journey - How to navigate massive business changes - How to know how much your clients/audience values you - How to grow confident in yourself so you can charge higher prices - And more! If you want to get in touch with Sarah, you can find her in these places: https://www.facebook.com/sarahluthycoach https://www.instagram.com/sarahluthy/ https://sarahluthy.com/ Don't forget, you can find more free pricing resources here: My website: https://www.courtneydeagon.com/ My free Facebook community for women in business: https://www.facebook.com/groups/34796... If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I chat with Bec Dillon-Hensby about money - but not the things we normally associate with money.  We go deeper into why women struggle with money, the messages we receive from society, and, even more importantly, how we CAN achieve our financial dreams - even if we’re starting from scratch.

Bec is a financial planner and wealth coach with over nine years of industry experience.  She is passionate about helping people create a plan for their money so they can live life on their own terms.  She also specialises in combining the practical aspects of money with the behaviourial, which helps her clients connect with why they do what they do.

Want to get in touch with Bec?  Here’s how:

Contact Information

Website - www.becdillonhensby.com.au

email - hello@becdillonhensby.com

Socials

https://www.instagram.com.au/becdillonhensby

https://www.facebook.com/becdillonhensby

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

One of the most common questions I get asked is around DISCOUNTS! - Should I use them? - How much should I discount by? - Should I discount once, or at certain times of the year? In this episode, I share how business owners should think about discounts, how to use them strategically, and the dangers they can pose to a business (particularly a newer or micro business). Don't forget, you can find more free resources at places like: My website: https://www.courtneydeagon.com/ My free Facebook community for women in business: https://www.facebook.com/groups/347966906093691 If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I talk to Michelle Marks - founder of Laptops and Lattes. We talked about Michelle's journey into business, the insights she gained from her former businesses, and the business-saving lessons she's learned about pricing on the way. As a former VA and graphic designer, Michelle knows all too well the struggle when it comes to pricing and charging hourly rates. An hourly rate can create resentment on both sides - for the business owner and the customer - we talked about why this is, and how to price more positively and profitably. Michelle, the stationery obsessed founder of Laptops and Lattes. Secretly she is a hot chocolate drinker, but I know you won't hold that against her. As a solopreneur, working from home. One thing she misses about working in an office with other humans is the camaraderie. And gathering around the boardroom table with a cuppa and biccies to brainstorm ideas for the next project. Being a mum to small kids, availability was always an issue when it came to attending networking events. So Laptops and Lattes was my answer to both of those issues. You can reach Michelle at her free Facebook community for women in service-based businesses here: https://www.facebook.com/groups/laptopsandlattes

In this episode, I share 7 insights from psychology that you can use in your business to influence your customers' decision to buy from you. This is based on a blog I wrote recently, called "5 Hacks from Psychology that Make Customers Say Yes": https://www.courtneydeagon.com/articles/5-hacks-from-psychology-that-make-customers-say-yes Found this helpful? Don't forget to share this with a friend! Remember to like and subscribe to stay up to date with future episodes. Don't forget, you can always access more free resources in my free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691/

This episode is the 2nd half of my chat with SEO specialist, Averi Melcher. In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge. A little more about today's guest: Averi is an SEO Strategist, Content Marketing Expert, and full-time digital nomad. She began her career as a ghostwriter for marketing executives of brands like Pepsi, Princess Cruises and The Home Depot before working in marketing agencies like Neil Patel Digital and Siege Media. In early 2019, she sold all her things and bought a one-way ticket to Colombia to follow her dream of seeing the world. Since then, she's built a multiple 6-figure earning content agency and launched The Complete SEO Blueprint, a course designed to help small business owners and aspiring women entrepreneurs master SEO and build their organic traffic. She continues to tick destinations off her bucket list while sharing weekly SEO tips in her Private Facebook group Savvy SEO with Averi Melcher and on Instagram at @averimelcher

In this episode, I chat with SEO specialist, Averi Melcher. In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge. A little more about today's guest: Averi is an SEO Strategist, Content Marketing Expert, and full-time digital nomad. She began her career as a ghostwriter for marketing executives of brands like Pepsi, Princess Cruises and The Home Depot before working in marketing agencies like Neil Patel Digital and Siege Media. In early 2019, she sold all her things and bought a one-way ticket to Colombia to follow her dream of seeing the world. Since then, she's built a multiple 6-figure earning content agency and launched The Complete SEO Blueprint, a course designed to help small business owners and aspiring women entrepreneurs master SEO and build their organic traffic. She continues to tick destinations off her bucket list while sharing weekly SEO tips in her Private Facebook group Savvy SEO with Averi Melcher and on Instagram at @averimelcher

In this episode, I go through 7 reasons why "Cover Your Costs" is the worst pricing advice EVER. It's one of the most common responses to questions in business groups/forums when it comes to pricing. The people who share this advice are well-intentioned, but aren't pricing experts. There are many potential dangers to cost-plus pricing that especially apply to smaller businesses. This video/podcast came about from a blog post I wrote by the same title, which you can read here: https://www.courtneydeagon.com/articles/7-reasons-why-cover-your-costs-is-the-worst-pricing-advice If you'd like more resources on why cost plus pricing is fallible, check out these resources: 1. Why Profit Doesn't Matter (podcast) https://artofvalue.com/why-profit-does-not-matter/ 2. Why Cash Does Matter (podcast) https://artofvalue.com/why-cash-does-matter/ 3. Cost Plus Conundrum (how cost plus pricing loses you money - 3 minute video) https://www.youtube.com/watch?index=2&list=PLkDIy0CN_ftIATD1HyYiKe7rgN_5O9RUn&v=kr6hTW9zgHU 4. Cost Plus Death Spiral (how cost plus pricing can kill your business - 2 minute video) https://www.youtube.com/watch?index=3&list=PLkDIy0CN_ftIATD1HyYiKe7rgN_5O9RUn&v=7RoNLbQhG_8 5. Why Cost-Plus is a flawed concept (podcast) https://www.thesoulofenterprise.com/tsoe/simmons

In this video, I use the criteria for a good pricing metric to talk about why you shouldn't use hourly rates in your business. This is based on a blog post I wrote last week on this very topic - give it a read! https://www.courtneydeagon.com/articles/why-you-shouldnt-use-hourly-rates You can also watch the video version of this episode here: https://www.youtube.com/watch?v=82-FQsnOcSQ&t=6s If you liked this episode, be sure to subscribe, give a 5-star rating, and leave a review :)

In this episode, my good friend Sally (from Fit With Sally) go through an exercise known as the Stiving Value Table. This is a framework designed by world-renowned pricing expert, Mark Stiving. This framework can be used by any business, and can be done on your own, or with your team. Please enjoy - and if you liked it, please 'like' the video, and subscribe to our channel to stay updated for future episodes! Fit With Sally: https://www.fitwithsally.com/

The Pricing on The Cake Podcast is almost here! Set to drop in September, 2020. This show is hosted by Courtney Deagon, a pricing expert with a passion for helping women price profitably and confidently. Episodes will feature tips and insights from Courtney, inspiring entrepreneurs, and other pricing experts. Be sure to listen in each fortnight so you can gain the knowledge, insights and skills you need to have healthy, profitable pricing in your business. Don't forget to subscribe so you don't miss out on any episodes!

In this episode, I chat with Lucrezia from Blogging for New Bloggers.  Purely by accident during her struggles getting pregnant, Lucrezia started blogging as a creative outlet.  It quickly turned into a business, and she shared with me about what she’s learned, the challenges, and the benefits of being an entrepreneur.

Dr Lucrezia Iapichino is the founder of  Blogging for New Bloggers®,  Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® community (36K+ members). Lucrezia has worked as an international lawyer and university lecturer in different countries for over 15 years and has helped 30K+ bloggers, course creators, coaches, podcasters and other online entrepreneurs start and grow their business and protect it legally with her courses and legal templates.

Want to get in touch with Lucrezia? Here’s how:
Contact email address

info@bloggingfornewbloggers.com

- Website link

https://bloggingfornewbloggers.com/

- Social Media

https://www.facebook.com/groups/bloggingfornewbloggers

https://www.instagram.com/lucrezia.iapichino/

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

In this episode, I chat with Lauren Prideaux who is a myotherapist.  She shares her journey in business and expanding her business to become a feminine embodiment coach.  Lauren touches on how experiencing the deeper emotions physically can transform us and how we operate in business.

Lauren Prideaux is a certified Myotherapist and Feminine Embodiment coach. Lauren helps people reduce pain levels, sleep better, and feel relaxed and calm through a combination of physical and emotional release in the body. Feminine Embodiment Coaching is a body based and intuitive led practice that gently guides women through their felt experience of the world. It can help bring awareness and clarity to situations you are struggling with, and increase your intuition leading to greater personal power and ultimately a reclamation of who you are.

• Email: massagewithLT@gmail.com
• Website: www.massagewithLT.com
• Facebook: https://www.facebook.com/massagewithLT and
• Instagram : @lauren.prideaux

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.

In this episode, I chat with Ginger Zephyr, a travelling stripper/dancer in Australia. We talk about how she developed confidence through her career in stripping, its impact on her as a business owner, and how she is now using the lessons she's learned to help others gain confidence in their business, spirituality, and life.  Confidence in business is a HUGE lesson, and one we should all prioritise as business owners; Ginger shares the lessons that have helped her create a successful career she loves.

Ginger Zephyr is an Australian traveling stripper who documents her experience within the adult entertainment industry on her Youtube Channel. Her prime purpose is to lead by example and create an impact on the world that is encouraging, inspiring, and life-changing. She strives to show her audience that anything is possible. Ginger also uses her education in reiki, tarot reading, coaching, and mindset mentoring in order to positively influence her audience. She is passionate about the power of personal development, conscious living, and reducing the stigma around sex work.

Want to get in touch with Ginger? Here’s how:

YouTube:https://www.youtube.com/channel/UCas2IdDCcXFDKAx9QiV2xMg

Instagram: https://www.instagram.com/highvibehustler/

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

In this episode, I chat with Emma McQueen about her book Go-Getter.  She shares her insights with us about being a woman in business, how we can easily get lost in our direction, and how her book sheds light on getting us back on track.

Emma McQueen is a Melbourne-based executive, leadership, and business coach who has worked in the realm of human resources for over twenty years.  She passionately believes that the success of any business rests entirely on the success of their people. Her coaching has a core focus – supporting her clients to unlock their potential and achieve results.  Interested in learning more about her and her book? Click the link below.

Go-Getter by Emma McQueen:  https://www.emmamcqueen.com.au/product/go-getter/

Insta:  @emmarmcqueen

Facebook:  https://www.facebook.com/emmarmcqueen

Website:  https://www.emmamcqueen.com.au

In this episode, I chat with Rosie Shilo about the ins and outs of the VA industry.  In the last few years there’s been a massive increase in VA businesses ranging from generalist work to specialising in a niche.  Rosie shares with us insights into why so many women have started their own VA businesses, the difficulties they face but, more importantly, how they can build their confidence and create a business and income that allows them to thrive.

Rosie owns and runs ‘Virtually Yours’, a network for over 190 Australian Virtual Assistants which she founded in 2004.

She has mentored many new and experienced VAs in their business, and seen them overcome many hurdles to achieve amazing goals.  She is the author of two books VA VA Voom: How to become an amazing VA and every client's most Valued Asset and Reaching for the Stars: a woman’s guide to becoming a Stellar Virtual Assistant.

Want to get in touch with Rosie? Here’s how:
FB:  https://www.facebook.com/VirtuallyYoursVirtualAssistance/

Instagram: https://www.instagram.com/thevaadvocate/
Website: https://www.virtuallyyours.com.au/

***

Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake

If you found this helpful, let me know in a comment below what your KEY take away was!

Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.

I chatted with Sarah Makris about building our personal brand and how it's crucial for us as entrepreneurs. Tune in to hear expert tips from Sarah, who has helped thousands of women in professional settings and small businesses build a personal brand that makes an impact on their income.

In this episode, I chat with Mel Daniels about all things CONTENT. Content is like cash flow for business growth. If it isn't being produced, growth stagnates. In this episode, Mel and I talk about content strategy, how to find your voice, and why prioritising great content is vital for growing the business of your dreams. Mel Daniels is a Content Strategist and Coach (she's also a powerlifter - how effing cool is that!). She loves to connect with, teach, and inspire women to create content with ease so that they can grow their business. Want to get in touch with Mel? Here's how: FB: https://www.facebook.com/meldbusiness FB group: https://www.facebook.com/groups/thecontentproject Website: https://www.meldbusinessservices.com.au/ *** Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake If you found this helpful, let me know in a comment below what your KEY take away was! Don't forget to like, subscribe, and share with a friend - it could be just what they need for their business right now.