Explore every episode of the podcast The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

Are you thinking of switching to the W2 employee model? What is making you sit on the fence? What are the main differences between 1099 and W2 models, and how does the W2 model benefit both you and your clinicians more on average than 1099?  In this HR Basics series podcast episode, Joe Sanok and […]

The post HR Basics – Why You Should Be Moving to a W2 Model with Andrew Burdette | POP 1117 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you panicking with slow referrals? Do you need a quick tip to change and ramp up referrals? Are you interested in trying out Google Ads?  In this podcast episode, Joe Sanok discusses pushing through slow times and what you can do to change the tide quickly with Nicole Ball.  Podcast Sponsor: Alma As a […]

The post What To Do When Referrals Are Slow: Pushing Through Slow Times with Nicole Ball | POP 1116 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you using the correct search terms to help your ideal clients find you? Why is SEO still something you should utilize in your marketing strategies? To boost your referrals, have you considered connecting with your local big employers, and if not, why should you?  In this podcast episode, Joe Sanok discusses understanding and knowing […]

The post What To Do When Referrals Are Slow: Knowing Your Community with Nicole Ball | POP 1115 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do the ebbs and flows of referrals stress you out? What should you – and should you not – do during the referral ebbs? How can you use data wisely to make informed decisions that could be helpful to you in the future?  In this podcast episode, Joe Sanoks speaks with Nicole Ball about what […]

The post What To Do When Referrals Are Slow: Time to Evaluate the Data with Nicole Ball | POP 1114 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you run a practice without having to do everything alone? How do you choose and train your management layers? What is the adequate payment plan for management staff?  In this Level Up Series podcast episode, Joe Sanok answers the question, “What Layers of Management Should I Plan for with a Practice with 5-20 […]

The post LUW Series: What Layers of Management Should I Plan for a Practice with 5-20 Employees with Melissa Schneider | POP 1113 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the ultimate baseline necessities you need to start with for a successful and functioning private practice? Why do great leaders and owners of powerful practices celebrate successes? How can you change your mindset to one of gratitude and appreciation?  In this Level Up Series podcast episode, Joe Sanok discusses how to unlock growth […]

The post LUW Series: Unlock Growth – Joe’s 5 Steps to Boost Your Practice No Matter Where You Are | POP 1112 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the potential markers that you need to look out for to move from a solo practice to a group practice? How do you find and hire great clinicians? What are the simple tricks to hugely boosting your marketing efforts?  In this podcast episode from the Level Up Series, Joe Sanok speaks about how […]

The post LUW Series: How to Start a Group Private Practice Panel | POP 1111 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is the step-by-step process for going from a successful solo practice to a successful group practice? Do you want some ideas on how to improve your client retention? Can you structure your practice journey with Joe’s LAUNCH formula? In this Level Up Series podcast episode, Joe Sanok discusses how to go from a solo […]

The post LUW Series: From Solo Practice to Group Success | POP 1110 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you thinking of switching from a 1099 to a W2 employee model? Which system is better for private practices? If you want to build a practice with a strong culture, why is W2 better than 1099? In this Level Up Series podcast episode, Joe Sanok speaks about smooth shifts transitioning from 1099 to W2 […]

The post LUW Series: Smooth Shifts Transitioning from 1099 to W2 with Andrew Burdette | POP 1109 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What happens during the six months before a therapist opens their solo practice? What is the first game-changing step that you can take to help boost and support your new practice? How do you manage personal and professional time when you’re running a new business? In this Level Up Series podcast episode, Joe Sanok speaks […]

The post LUW Series: How to Start a Private Practice Panel | POP 1107 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you consider a group practice? Can you market for clinicians similarly to how you market for new clients? At what point should you start delegating tasks?  In this Level Up Series podcast episode, Joe Sanok discusses going from solo to group practice success with Joe’s Blueprint for Therapists.  Podcast Sponsor: Heard It’s never […]

The post LUW Series: From Solo to Group Success – Joe Sanok’s Blueprint for Therapists | POP 1106 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you looking at opening additional locations? How can you quickly rank high once you have opened a new practice location? Which golden-rule marketing strategies work across the board for maintaining and increasing public awareness of your practice? In this Level Up Series podcast episode, Joe Sanok discusses scaling success by mastering multi-location practice operations […]

The post LUW Series: Scaling Success: Mastering Multi-Location Practice Operations with Nicole Ball | POP 1105 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you want some tips on how to be more productive and effective with your time? Where are you getting the most – and the least – returns on your time investment throughout the day? Can you experiment and try to give yourself less time to do things – and track the evidence?  In this […]

The post LUW Series: Maximize Your Productivity – Joe’s Guide to Effective Time Management | POP 1104 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you bring your unique story and life experience and transform it into authentic yet respectful marketing? Have you instilled the foundation of your brand, beyond the necessary colors and fonts? What is the clear difference between a vision, mission, and value statement? In this Level Up Series podcast episode, Joe Sanoks speaks with […]

The post LUW Series: Defining your Group Practice’s Unique Brand Purpose and Vision with Ashley Mielke | POP 1103 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you pay your clinicians; a percentage split or a flat fee? What do seasoned group practice owners wish they had known before starting? Are you looking for some classic practice advice and some step-by-step advice? In this Level Up Series podcast episode, Joe Sanok speaks with a panel of group practice bosses about […]

The post LUW Series: A Panel of Group Practice Bosses – What I Did Right and Wrong in Group Practice | POP 1102 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are some general and niche tips to marketing well to fill your practice? Why do you need to get your website right? Do you need tips on taking care of your referral systems?  In this Level Up Series podcast episode, Joe Sanok speaks about uncovering the keys to a full practice by removing barriers […]

The post LUW Series: Uncover the Keys to a Full Practice by Removing Barriers and Boosting Success | POP 1011 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you have a goal of opening additional sites for your private practice? How can you build strong and dependable leadership teams? When is a good time to open up a new site? In this Level Up Series podcast episode, Joe Sanok speaks about the ups and downs of multi-site practices with Isaac Smith.  Podcast […]

The post LUW Series: The Ups and Downs of Multi-Site Practices with Isaac Smith | POP 1100 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How is fear mucking up your marketing efforts? Why is consistency so important in building up a strong marketing campaign? What are the four pillars of what makes great marketing for your practice? In this Level Up Week Series podcast episode, Joe Sanok speaks about marketing a private practice with Steve Turney.  Podcast Sponsor: Gusto […]

The post LUW Series: Marketing a Private Practice with Steve Turney | POP 1099 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you want to go from “empty to overflowing” with your private practice? What are the common struggles that new practitioners face, and how can you overcome them? Are you looking for some ways to streamline your practice’s processes? In this Level Up Week Series podcast episode, Joe shares his formula for a full practice.  […]

The post LUW Series: From Empty to Overflowing – Joe’s Formula for a Full Practice | POP 1098 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you a recovering people-pleaser? Has people-pleasing been a systemic issue in your family? What do therapists need to keep in mind when working with clients who want to stop people-pleasing for good? In this podcast episode, Joe Sanok speaks about people pleasing with Dr. Ilene Cohen.  Podcast Sponsor: Alma As a clinician, you probably […]

The post How to Stop People Pleasing with Dr. Ilene S. Cohen | POP 1097 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you often find yourself playing things safe and trying to always make people feel good, instead of addressing what needs to be addressed? What is the real purpose of being mindful? How can parents encourage emotional regulation skills in their kids? In this podcast episode, Joe Sanok speaks about regulating emotions with Dr. Caroline […]

The post How To Regulate Your Emotions with Dr. Caroline Buzanko | POP 1096 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

As the CEO and practice owner, do you have help? Why is having help paramount to the sustainable success of your business? How can you notice burnout in your staff and help them to snuff it out quicker? In this podcast episode, Andrew Burdette speaks about preventing and managing burnout in a group practice with […]

The post Preventing and Managing Burnout in a Group Practice with Cait Donovan and Sarah Vosen | GP 244 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why is it more important to be an inside-out leader? What is the most crucial part of making leadership effective and positive? Why is becoming comfortable with uncertainty a crucial part of being a great leader? In this podcast episode, Joe Sanok speaks about how to be a better leader with Chris Thyberg.  Podcast Sponsor: […]

The post How to Be a Better Leader with Chris Thyberg | POP 1095 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you spotted a way to change your life for the better? How can you take one life-changing experience and actually let it change the rest of your life for the better? Are you willing to step up to the table and commit to your goal?  In this podcast episode, Joe Sanoks speaks about Hiking […]

The post Hiking My Feelings and Living in a Van with Sydney Williams | POP 1094 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is it like to have other therapists as your therapy clients? How do you handle the confidentiality aspect of working in group therapy with other therapists as clients? Why – and how – should you encourage yourself to develop the skill to simply try? In this podcast episode, Joe Sanok speaks about offering therapy […]

The post Offering Therapy to Therapists with Nate Page | POP 1093 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you find yourself getting stuck continually when you want to create positive change in your life? Why is having a “why” not always enough to maintain change? What is the key to unlocking your potential and making consistent change “EASIER”? In this podcast episode, Joe Sanok speaks about “Change Made Easy” with Paul Levitin.  […]

The post Change Made Easy with Paul Levitin | POP 1092 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you raising young kids? Do you want to raise them outside of limiting beliefs around gender conformity? How many of your personal beliefs are influenced by societal messaging and what can you do to release them?  In this podcast episode, Joe Sanok speaks about Take Back Your Brain and How A Sexist Society Gets […]

The post Take Back Your Brain: How A Sexist Society Gets in Your Head – and How to Get It Out with Kara Loewentheil | POP 1091 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you nervous to network? Would you like a mindset shift around networking to make it much easier and less stressful for you to do? Why should you practice thinking about what you can give first before you try looking for how much you can get? In this podcast episode, Joe Sanok speaks about making […]

The post Making Networking Less Painful with Charlotte Haigh | POP 1090 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you create visual authority? Have you been wanting to create content that feels much more authentic to you, suited to your audience, and isn’t awkward to do? What are the basic steps to curating your professional online presence, both on websites and social media? In this Ask the Expert podcast episode, Joe Sanok […]

The post Ask the Expert: How to Have Amazing Video & Audio in Your Home Studio with Michael Kent | POP 1089 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you get your practice to be known via word of mouth? Have you distinguished your marketing objectives before putting the marketing tactics into practice? Why should you always take the leap and differentiate your practice? In this podcast episode, Joe Sanok answers the query, “Why is my marketing not working?” with Gee Ranasinha.  […]

The post Why is my marketing not working? with Gee Ranasinha | POP 1088 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you been nervous about using AI? Why could avoiding AI potentially be detrimental to the success of your practice? Do you want to learn more about AI and how it can help you – and understand that it won’t take your job? In this podcast episode, Joe Sanok speaks about the AI mindset and […]

The post The AI Mindset and Owning Your Story with TEDx speaker, Erik Seversen | POP 1087 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

TRIGGER WARNING: CONTAINS A DISCUSSION REGARDING SUICIDE Have either you or your clients ever struggled with major depression? How did a person with depression overcome suicidal ideation? Why should you give your clients reminders to help them, more than advice? In this podcast episode, Joe Sanok speaks with Brian Zhang about his journey with depression […]

The post Brian Zhang’s Journey with Depression and Music [Trigger Warning: Contains discussion regarding suicide] | POP 1086 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you want to increase your revenue? What are the basic building blocks of efficient teams? Are you looking to free up more of your time? In this podcast episode, Joe Sanok speaks about the ultimate roadmap to scaling your group practice in 2025 with strategies, insights, and actionable steps.  Podcast Sponsor: Psychology Tools Whatever […]

The post The Ultimate Roadmap to Scaling Your Group Practice in 2025: Strategies, Insights, and Actionable Steps | POP 1085 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How will your first few great hires completely change the game of your practice’s growth trajectory? Why should you not hire only for experience? Are you letting your employees be their best selves at work? In this podcast episode, Joe Sanok speaks about when and how to hire team members who will support scaling with […]

The post When and How to Hire Team Members That Will Support Scaling with Dr. Michael Neal | POP 1084 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What do most people do wrong when it comes to creating and sustaining workplace culture? How can you shift these and start to do them right? What do good leaders do as they level up?  In this podcast episode, Joe Sanok speaks with Chris Dyer who was named the #1 leadership speaker on culture.  Podcast […]

The post Level Up Series: Inc Magazine named Chris Dyer the #1 Leadership Speaker on Culture | POP 1083 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you ever felt guilt at being too angry or frustrated with your kids? Are you worried that you may be yelling too much or feeling overwhelmed by your kids’ needs? What is the secret to changing your parenting so that your kids feel seen and that you are regulated and happy as well? In […]

The post Level Up Series: Parenting with Less Anger with Michelle Puster | POP 1082 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why is polyvagal theory important to consider in cognitive psychology and CBT? How can a stuck or anxious body disrupt talk therapy benefits or progression? What are the steps to learning more about your body feeling safe within it, and helping your clients do the same? In this podcast episode, Joe Sanok discusses the book […]

The post Level Up Series: Treating Trauma and Addiction with the Felt Sense Polyvagal Model with Jan Winhall | POP 1081 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you find new opportunities beyond the standard clinical working hours? What is the process of developing great content into a TEDx Talk? Why should you always remember your brand when saying “yes” or “no” to new offers? In this podcast episode, Joe Sanok speaks about Amy Morin’s TEDx Talk “The Secret of Becoming […]

The post Level Up Series: Amy Morin’s TEDx Talk “The Secret of Becoming Mentally Strong” Got 24 Million Views | POP 1080 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can parents nurture their children’s growing confidence and sense of self? Why does commenting on your child’s clothing impact them so much? Are you willing to take a step back and let your kid become a young adult? In this podcast episode, Joe Sanok speaks about body image and your kids with researcher, author, […]

The post Level Up Series: Body Image and Your Kids with Researcher, Author, and Psychologist Dr. Charlotte Markey | POP 1079 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you have the classic “busy brain”? Are you constantly swinging between needing coffee and sugar to work and then a glass of wine at night to unwind? How can you approach your work and the aspects of your life without anxiety, mental stress, or burnout?  In this podcast episode, Joe Sanok speaks about The […]

The post Level Up Series: The Busy Brain Cure with USA Today Bestseller Dr. Romie Mushtaq | POP 1078 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you noticed a real, true human need that you feel called to care for? Why should you commit to looking at people as just people, and not numbers? Does your practice really reflect the needs of your clients? In this podcast episode, Joe Sanok speaks with Alix Lebec who worked for the World Bank […]

The post Alix Lebec Worked for The World Bank in Cambodia and Everything Changed | POP 1077 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you think of your energy as a finite resource? How do successful leaders of both small and big teams care for their people? What are the most common pitfalls that new leaders can fall into and how can you get out of them? In this podcast episode, Joe Sanok discusses with Laurie Smith […]

The post You’re Probably Thinking About Leadership Wrong with Laurie Smith | POP 1076 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Can you change your mindset to consider rates as impersonal? What are the initial steps to building new generational wealth for your family, starting with you? Why – and how – should you double your rate? In this podcast episode, Joe Sanok speaks about how to raise your rates high with Dr. Brittany McGeehan.  Podcast […]

The post How to Raise Your Rates Really High with Dr. Brittany McGeehan | POP 1075 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you think about AI like an eager assistant? What is the basic cybersecurity protection that you should have? How has AI shifted in the past, and what does the future look like?  In this podcast episode, Joe Sanok speaks about better IT and AI practices to grow your practice with Nathan Whittacre. Podcast […]

The post Better IT and AI Practices to Grow Your Practice with Nathan Whittacre | POP 1074 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why do we get distracted? How can we slowly build up a resistance to distraction? How can we help our kids to become indistractable? In this podcast episode, Joe Sanok speaks about how to be less distracted with Nir Eyal.  Podcast Sponsor: Heard Please don’t DIY your accounting! It’s like relying on a self-help book […]

The post How to Be Indistractable with Nir Eyal | POP 1073 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you been developing physical symptoms of stress? Are you perpetually sweeping things that bother you under the rug, waiting for a “better time” to deal with them? Why should you be proactive to minimize and eradicate stress instead of avoiding it? In this podcast episode, Joe Sanok discusses burnout with Julie Bee.  Podcast Sponsor: […]

The post How to Build Habits to Prevent Burnout with Julie Bee | POP 1072 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Where does someone’s fear of public speaking come from? What are the first steps that you can take to overcome public speaking fear? Are you conflicted about whether or not you should go on TikTok? In this podcast episode, Joe Sanok speaks about delighting in the limelight and how to improve public speaking with TikTok […]

The post Delight in the Limelight and How to Improve Public Speaking with TikTok sensation Linda Ugelow | POP 1071 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are your pressing concerns about marketing your new private practice? How should you approach properly optimizing your website? Which easy steps can you take to slowly integrate AI into your approach to marketing? In this podcast episode, Joe Sanok answers your questions about marketing strategies for solo practice owners.  Podcast Sponsor: WellReceived Do you […]

The post 6 Essential Marketing Strategies to Leverage Your Practice | POP 1070 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is the best use of your time as the practice owner and the one who maintains the vision? Which common group practice owner habits should you be cultivating? How can you effectively divide up your time?  In this podcast episode, Joe Sanok speaks about running, growing, and a physical therapy practice with Michael Silva.  […]

The post Running and Growing a Physical Therapy Practice with Michael Silva | POP 1069 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why do you need to come out of industrial-age thinking and approaches to work? How are you spending your attention and focus? Why should you regularly “Marie Kondo” your work?  In this podcast episode, Joe Sanok speaks about leadership in a post-AI world and the age of wonder with Terence Mauri.  Podcast Sponsor: Gusto Something […]

The post How to be a Leader in a post-AI World and The Age of Wonder with Terence Mauri | POP 1068 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.