Explore every episode of the podcast The Practice Marketing Podcast

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at www.practicepromotions.net

Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who already know and trust your practice.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down three practical strategies PT owners can use to successfully market a new clinic location and start generating patient opportunities from day one.

With experience helping more than 1,400 physical therapy clinic locations across North America—and practices grow from one location to 10 or more—Neil shares the new-location marketing playbook and what separates clinics that ramp up quickly from those that struggle to gain momentum.

We cover:

• How to get your new clinic location found on your website and Google
• Why every location needs its own dedicated website page and Google Business Profile
• What to include on a location-specific page to help patients find and choose your clinic
• How to optimize your Google Business Profile for local search
• Why consistent business information across online directories matters
• How Google Ads can help generate patient opportunities before and after your new clinic opens
• How to build a location-specific Google Ads campaign that targets the right patients
• Why your new location's ads should send patients to a dedicated location page
• How to use your existing patients to promote your new clinic location
• What to include in a postcard campaign to drive awareness and referrals
• When to start marketing your new location before opening day
• The three key marketing moves PT owners should make when opening their next location

If you're opening your second, third, or even tenth PT clinic and want to build patient volume faster, this episode gives you a practical roadmap for getting your new location noticed and generating appointments from the start.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

Why is physical therapy still operating like it did 30+ years ago?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy industry has been slower to evolve than many other industries and what needs to change. With more than 23 years of experience spanning clinical practice, rehabilitation operations, digital health, product strategy, and healthcare technology, Alex brings a unique perspective on the intersection of clinical care and innovation.

Together, Neil and Alex explore how technology, AI, and modern workflows could reshape the way PT clinics operate — while keeping the human side of patient care at the center.

We cover:

• Why physical therapy is still operating in many ways like it did 30+ years ago
• The outdated processes and workflows that are still common in PT clinics today
• Why healthcare and physical therapy have been slower to adopt and integrate new technology
• Whether the real challenge is a lack of technology or trying to fit new technology into outdated clinical workflows
• What clinicians actually want from technology and where current solutions fall short
• How AI could genuinely improve physical therapy beyond the hype
• How technology and AI can support clinicians without replacing the human side of healthcare
• What the PT clinic of the future could look like over the next 5–10 years
• What needs to change across technology, education, leadership, reimbursement, and mindset
• How PT owners and clinicians can prepare for the next decade of technology and innovation
• Alex's advice for PT professionals looking to embrace change and build more modern practices

If you're a PT owner, clinician, or healthcare leader wondering what the future of physical therapy will look like, this episode will give you valuable insights into the technology, workflows, and mindset shifts that could shape the next generation of rehab therapy.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at Practice Promotions!

Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss how he grew his independent practice from a single clinic to six locations across Lancaster County, Pennsylvania. With 25 years of experience as a practice owner, Brian shares the lessons he learned along the way, the challenges nobody prepares you for, and what he wishes he had known before expanding.

We cover:

• How HARTZ Physical Therapy grew from one clinic to six locations
• How to identify new markets and decide when it's time to open another clinic
• The biggest differences between running one clinic and managing a multi-location practice
• Why PT owners need to transition from thinking like a clinician to thinking like a CEO
• How to delegate responsibilities, build trust, and develop a strong leadership team
• How marketing strategies need to evolve as your practice expands to multiple locations
• How to maintain a consistent company culture and patient experience across different clinics
• The mistakes, setbacks, and growing pains that shaped Brian's approach to running his business
• What PT owners often underestimate about the financial, operational, and personal demands of expansion
• What you should have in place before opening your second clinic

If you're a PT owner thinking about expanding your practice, this episode will give you valuable insights into the realities of multi-location growth, the challenges to prepare for, and the lessons that can help you build a stronger, more sustainable business.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions, to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve.

We cover:

• How patient search behavior is changing with ChatGPT, Gemini, and Google AI Overviews
• Why AI search is changing the way patients discover and evaluate PT clinics
• Why local SEO is more important than ever for growing your clinic
• What Google’s evolving search landscape means for physical therapy practices
• How traditional SEO and AI search optimization work together
• What PT clinics need to do to improve their visibility across Google and AI platforms
• How to future-proof your clinic’s online presence as AI continues to transform search
• What Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscape
• The key steps PT owners can take now to make sure their clinic gets found by the patients looking for them

If you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search—this episode will give you the insights and strategies you need to stay ahead.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

Your PT clinic already has valuable patient data, but are you using it to drive growth?

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare, to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and growth.

We cover:

• Why PT clinics often struggle to turn patient data into marketing opportunities
• How your EMR can become a growth asset—not just a clinical documentation tool
• What the new Spry × Practice Promotions integration does and how it works
• How patient data like last visit, last eval, total visits, and gender can power targeted campaigns
• How automated campaigns can help reactivate patients and improve retention
• Why securely connecting patient data matters for privacy, security, and compliance
• What Phase II of the integration means for website lead capture and new patient intake
• What PT owners using—or considering—Spry should know about the partnership

If you want to get more value from the patient data your practice already collects and connect your clinical and marketing systems more effectively, this episode will show you what’s possible.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow.

We cover:

• How Scott went from treating patients to leading marketing and growth at MovementX
• Why stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketing
• The stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presence
• Why authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patients
• The minimum effective approach to blogging and website optimizationThe email automation every PT practice should have running
• How storytelling changes when marketing to patients, recruiting PTs, and building referral relationships
• How marketing a mobile PT company differs from a traditional brick-and-mortar clinic
• One marketing experiment that failed—and the lesson it taught

If you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media.

We cover:

• How to optimize your social media profiles for search
• Why social media is becoming a search engine
• How Google Business Profile can support local visibility
• Why video and storytelling are essential for engaging content
• How to showcase your staff and patient success stories
• How often PT clinics should post—and how to batch content
• How UTM tracking can measure which posts drive website traffic
• The difference between PR, marketing, and sales

If you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started.

Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients.

We cover:

• How much PT clinics should actually spend on Google Ads
• The key numbers every clinic owner should track
• Why promoting specific specialties can outperform generic campaigns
• What to look for when choosing a Google Ads agency
• Why asking patients “How did you hear about us?” isn't reliable tracking
• How AI Call Intelligence can connect ad spend to booked appointments
• How to turn Google Ads data into smarter marketing decisions

If you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities.

Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones.

This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth.

We cover:

• Eric's #1 piece of financial advice for PT owners
• What financial strength really means for a practice
• The biggest financial challenges owners face in 2026
• Key metrics every owner should track (including labor efficiency ratio)
• Common financial mistakes that hurt long-term stability
• How to improve cash flow and build the right reserves
• Warning signs of financial trouble — and how to balance growth with stability

If you want a healthier, more resilient practice this year, this one's worth your time.

Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/! 

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026.

In this episode:

•  What SEO actually is, and why every PT clinic still needs it 
•  How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews 
•  The difference between using AI tools and having a real SEO strategy 
•  The biggest SEO mistakes physical therapy clinics are making today 
•  The most important SEO priorities for attracting more qualified patient leads 
•  Why local SEO is critical for growing your clinic 
•  How long SEO takes to produce results, and what clinic owners should realistically expect 
•  What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions 
•  How to future-proof your clinic's online visibility in the age of AI 
•  Amy's top advice for PT owners who want to dominate Google and AI search 

Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams.

In this episode:

•  Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners 
•  The reimbursement trap that's keeping many practices focused on the wrong growth strategy 
•  Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance 
•  How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more 
•  Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue 
•  How recurring wellness services can keep patients engaged long after they finish rehab 
•  The real-world success story of a PT clinic using Google Ads to grow its massage therapy services 
•  One simple question every clinic owner should ask to uncover their next major growth opportunity 

Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.

 Visit PracticePromotions.net to learn more and request pricing.

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials. 

In this episode:

•  Why Rebound invested in Google Ads for speech therapy and the opportunity they saw 
•  The biggest marketing challenges speech therapy practices face and how to overcome them 
•  How to create Google Ads that focus on patient outcomes instead of just listing services 
•  How Facebook Ads build trust and awareness before patients even need therapy 
•  Why Google Ads and Facebook Ads work best together, not against each other 
•  What it's like working with Practice Promotions and why ongoing optimization matters 
•  Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing 

Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net 

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell.

In this episode:

• The #1 marketing tactic driving results for PT owners in 2026
• Why solo clinicians are often better off DIY-ing it, and what to focus on
• Clear signs it's time for an agency: 4-6+ providers, a new location, $500K+ in revenue, feeling overwhelmed, or not showing up on Google
• Why even clinics with an in-house marketing director shouldn't do everything themselves
• What a real marketing agency should deliver: tracked results, ROI, the fundamentals (website, SEO, ads), and patient marketing
• How AI is changing PT marketing, and where it falls short
• The top 3 things holding PT owners back from growth

Ready to hire a marketing agency? Practice Promotions is the PT-specific agency you'll WISH you hired first! View our Marketing Plans & request pricing at PracticePromotions.Net! 

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation.

In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities into patients.

You'll learn:

• Why marketing generates opportunities—not patient growth
• The hidden cost of poor phone conversion rates
• Why buying more leads won't fix a conversion problem
• How patients compare clinics before choosing where to schedule
• Why your front desk should be viewed as a growth asset, not just an administrative role
• Simple ways to improve the patient experience from the very first phone call

Before investing more in marketing, discover how improving your front desk's conversion process could unlock significant growth already sitting in your pipeline.

Need more new patients? Want BETTER marketing that gets you the patients you really want?

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Check out our services at PracticePromotions.Net. 

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side?

In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built. 

With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over.

We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it.

Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective.

In this episode:

• Why Andrew decided to rebrand and what the process really looked like
• The fears he had going in — and how he moved through them
• The real impact on patient perception, team culture, and referrals
• How Google Ads fits into Full Strength's growth strategy
• The milestone Andrew says wouldn't have happened without consistent marketing investment
• His advice for PT owners sitting on the fence about a rebrand or paid ads

View their new website at FullStrengthPT.Com!

Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net! 

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...

• Rank for Knee Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more ACL patients!

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!

Matt is a physical therapist and a former practice owner. 

At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.

 Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!

Is your website quietly costing you patients?

Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely.

In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients.

Each problem is more common than you'd think — and every single one is fixable.

If your website was a front desk employee, would you keep them? Tune in to find out.

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. 

• We're a Google Ads Premier Partner
• Owned by PTs, for PTs
• Our goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!

Learn more about our services at https://practicepromotions.net/

Want your clinic to feel warm, personable, and human?

Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!

In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human.

In this episode:

• Staff Spotlights — Let patients meet your team before they ever walk through the door
• Patient Win Spotlights — Show the transformation, not just the service
• Behind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachable
• A Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you own

Need a new PT website? Want to grow & scale your clinic?

Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!

Most physical therapists are getting underpaid...and you don't even know it!

This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement. 

After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned. 

Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it. 

Connect with Andrew on LinkedIn!

Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first. 

View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar recording, you'll learn... 

• Simple tweaks to your website and layout that turn more visitors into booked appointments
• The most common PT website mistakes that drive away new patients (and how to fix them)
• How to make your website visible to both Google and AI tools like ChatGPT

View winning Physical Therapy Website designs at https://practicepromotions.net/! 

Want more post-surgical rehab patients? Here's how to get them.

With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.

In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:

1. Dominate Google search with surgery-specific landing pages and targeted SEO
2. Run Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"
3. Offer prehab content to build trust before patients even have surgery
4. Build an email nurture sequence with recovery guides and FAQs to stay top of mind
5. Cultivate surgeon referrals with outcome reports and easy referral tools
6. Showcase real patient outcomes — timelines, case studies, and video testimonials
7. Share athlete return-to-sport milestones on social media to tell compelling recovery stories

Whether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.

🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic? 

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

• Why home-based care changes the patient relationship for the better
• The #1 marketing channel and referral strategies fueling Covell Care's growth
• How to manage and empower a mobile PT team
• Key operations to nail before going mobile
• Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn. 

What does the future of physical therapy actually look like — and who's fighting to shape it?

In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.

We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.

We cover:

• Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it right
• The biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itself
• How expanding autonomy and direct access could reshape the PT's role in the broader healthcare system
• The future of private practice and what the APTA is doing to support independent owners over corporate consolidation
• Why PT has historically struggled to market itself — and what needs to change at scale
• The rise of hybrid and cash-based models: temporary trend or permanent shift?
• What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field faster
• How "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinics

If you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about. 

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!

This walks you through a simple 5-step funnel we use to help PTs get more new patients online:

1. Build a massive online presence with SEO
2. Skip to the front of Google's line with Google Ads PPC
3. Convert patients with an attractive website 
4. Build trust by getting regular 5-star Google Reviews
5. Fill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media 

Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?

In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.

In this conversation, Eric breaks down:

• How his journey as a PT led him to identify a massive gap in the diagnostic space
• What EMG/NCS testing actually is — and why most PTs are leaving it on the table
• How diagnostics reduce clinical guesswork and improve patient outcomes
• Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
• What PT owners need to know before adding ancillary diagnostic services to their business model
• How insurance factors in — and what's cash-pay vs. covered
• Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
• How PT practices can partner directly with Integrity Diagnostics

Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.

Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/. 

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?

In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S. 

Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.

Here's what we cover:

• Why trying to "do it all yourself" is the most expensive mistake in private practice
• How to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investment
• The #1 fear clinic owners have about overseas team members — and why Will says the data tells a different story
• The first role a $1–3M practice should outsource (the answer might surprise you)
• How a Virtual Rockstar can directly drive new patient growth and marketing
• What clinic owners say changes most in their lives once they finally delegate the right tasks
• How to make a virtual team member feel like a true part of your culture — not just "remote help"
• In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growth
• What your clinic could realistically look like 12 months after your first virtual hire
• How AI is reshaping the role of virtual assistants — and what that means for the future of your practice

If you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.

Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?

In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.

From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.

Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.

You’ll learn:

•  The #1 marketing channel driving real ROI 
•  How to brand and market after an acquisition 
•  A “big brand” move any small clinic can make today 
•  The most overlooked growth opportunity in PT 
•  How to scale your team and your impact 

If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world.  Here's what he learned that PT Owners need to know!!!

Key Takeaways:

• AI is accelerating fast—use it to enhance your team, not replace them
• Map out your processes (SOPs) to get real value from AI tools
• Automate admin tasks to free your team for patient care
• Focus on the full patient journey: discovery, booking, treatment, follow-up
• The clinics that blend technology with human connection will stand out
• Strong business fundamentals still win—AI just amplifies them

The future is full of opportunity—if you lead with people and power it with AI.

1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/! 

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...

• Rank for Shoulder Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more rotator cuff patients!

View the video here: https://youtu.be/_f3xJUSh3I4

And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.

We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.

In this episode, you’ll learn:

• Why Annie started a mobile PT practice and how it has grown
• Differences in patient compliance and scheduling with in-home care
• The #1 marketing channel bringing in new patients
• Valuable local partnerships and referral sources
• How she markets pelvic health vs orthopedic and sports injuries
• Tips for clinics considering adding mobile therapy services
• Why she chose Practice Promotions and the results she’s seen since becoming a client in 2024
• Her growth plans for 2026

If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.

Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing. 

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. 

Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.

Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. 

Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.

In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.

Connect with Rick & Soroush on their Clinic Accelerator website!

You can also follow them on Instagram: @thericklau and @soroush.phyzio

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT!

David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.

We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.

Inside this episode, you’ll learn:

• The #1 simple tax move most PT owners miss
• 2–3 commonly overlooked expenses that cost clinics real money
• When it makes sense to switch to an S-Corp
• The biggest bookkeeping mistakes that create tax headaches
• What numbers to review monthly to catch profit leaks early
• How to structure owner pay (salary vs. draws) correctly
• A simple financial habit that makes year-end stress-free
• Where to find $10K in savings without seeing more patients

If you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.

Connect with David on his website: https://www.healthcareaccountingllp.com/

Or via LinkedIn! linkedin.com/in/david-light458157

This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.

Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:

• Why they started their own PT practice—and the challenges they faced early on
• Lessons learned about leadership, people management, and marketing
• The transition from PT owners to marketing agency founders
• Early wins, setbacks, and defining moments at Practice Promotions
• How the company scaled and what it took to build a strong team
• Advice for PT owners navigating growth and change

They also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.

Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.

What we cover:

• How Rehab2Perform grew a 100,000+ follower social media presence
• What makes their content engaging, educational, and shareable
• Key principles for building trust and brand recognition online

This episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics.  I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!

And due to fewer PT graduates, it's only going to get more difficult. 

On this webinar replay, you'll learn ...

• How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
• Career page hacks
• How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings

We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?

In this podcast, you'll find out. 

Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. 

We'll cover...

• Misalignment between PT owners & staff
• Biggest challenges for small, medium, growing, and enterprise clinics
• Opportunities for growth

Download the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!

In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.

Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! 

Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!

We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...

• How patients search online in 2026
• What's more important: SEO vs AI Search
• Which "AI Marketing Agencies" you can trust
• What PT Owners really need to know to stay #1 on Google
• What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. 

Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:

1. Where do you want to go in 2026?
2. Who do you need to get you there?
3. What do you need to invest to reach your goals?

After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. 

Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?

Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! 

You'll learn....

• What physician liaisons do
• Stats to track their progress 
• What messaging and tactics work best for physician marketing

Let's boost your doctor referrals!

Learn more about Movement For Life at https://www.movementforlife.com/

Are holiday cancellations stressing you out?

Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! 

Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...

• How much money PTs lose from the front desk
• Scripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is full
• Common objections patients give during the holidays

This is one episode you'll want your front desk to listen to!

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. 

That’s just wrong.

Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:

1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you.

 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth.

 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.

So be honest...is it time to hire a new agency? 

If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”

We’ll dive into how Greendale has...

💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy

💚 Built deep community roots

💚 Turned patient wins into powerful marketing. 

From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net. 

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. 

He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!

Today, you'll learn...

• The benefits to the mobile + franchise model
• How to take action NOW to get where you want to be in 5 years!
• Reduce your reliance on physician referrals

We're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

⛰️ Has your growth hit a PLATEAU?

The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. 

They are having a GREAT year at Alpine. 

✅In October, Alpine hit an all-time HIGH of patient visits. 

✅Plus, in the past six months, their annual growth has gone from 6% to 20%.

✅ They are also a delight to have as a Practice Promotions client. 

Today, Zach and Brett will share how they’ve used MARKETING to grow!

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.

Plus, you will learn...

💌 Subject lines that get patients BOOKING like crazy
💌 Email marketing MISTAKES
💌 What you need to do to start emailing patients THIS WEEK

Watch the recording: https://go.practicepromotions.net/workshop-recordings

Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. 

Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. 

He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. 

Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision. 

He'll share how he got...

15% website conversion rate – that’s 5x the industry average!

Average cost per lead - $12.13!

PLUS the great work he's doing for Physiotherapy advocacy!

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?

Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. 

That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...

- How we run Google Ads for Canadian Physios

-What keywords and campaigns are working right now

- How to determine the RIGHT budget for you!