In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.  

Together, they dive into Gini's impressive career and discuss the future of PR across an expanding digital landscape, including the changes brought on by the rise of AI and the challenges associated with the increasing fractionalization of the news media.

Plus, in this week’s PR News segment, the hosts tackle a recent news story about a Colorado man who was left behind by co-workers on a corporate hiking retreat, and had to be rescued. April and Laura break down how this incident played out in the media and discuss what this unfortunate situation reveals about workplace culture today.

Follow Gini’s work here: https://spinsucks.com/ 

Read the PR  News of the Week here: https://www.si.com/onsi/adventure/hiking-feed/colorado-man-rescued-after-being-left-behind-by-co-workers-on-hiking-retreat 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

⁠Visit the TR website here.: https://trustrelations.agency/ 

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists. 

First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles’ decision to retire its print monitoring services, PRophet’s integration of new Google AI models, and Meltwater’s newest AI features.

In the “What’s Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries. 

Read the PR  News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/

Read this week’s Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Visit the TR website here.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.

This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.

Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today's guest to weigh in on a bold move in PR news from Burger King.

Contact the hosts at contact@prwinedown.com

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

Connect with Aaron at: https://doublezebra.com/ 

Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura about cultural differences, reporter relationships and how product development plays into PR. Our hosts also discuss how to navigate expectations at work, the wildest marketing campaigns from Orbit Gum, and a PR Horror Story that runs the gamut of challenges with traditional agency structures.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Contact the hosts at contact@prwinedown.com

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.  

Learn more about Gallium Ventures at https://galliumventures.com/.

PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the reins in your career. Our hosts also share their reactions to Donald Trump's handling of his recent 60 Minutes interview and advice for hitting the ground running with media wins for a new client.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can find Jon on LinkedIn at https://www.linkedin.com/in/jon-kasle-94b5416/

Welcome to the PR Wine Down Halloween Special! 

Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down any publicist's spine. We’ve also pulled the scariest news in the media this week for an analysis that’s sure to be a scream. Wine down with us as our hosts share their industry insights and advice for navigating tough situations at work, questions in office ethics and the strategies behind the latest round of election news headlines.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com. 

Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.

You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/

You can learn more about Beekeeper here: https://www.beekeeper.io/en

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share a Silicon Valley PR horror story from an anonymous listener.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can contact Todd Merkow’s agency, Three Screens Media, on LinkedIn here: https://www.linkedin.com/company/three-screens-media/

Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and Laura also deliver their weekly PR news update, share an anonymous listener story and chat about censorship, social media, and how the value of PR stacks up in terms of ad dollars.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can find Natalie’s design studio: https://www.pixetal.com/

You can also follow her work on social.

Facebook: https://www.facebook.com/pixetal

LinkedIn: https://www.linkedin.com/company/pixetal/

Twitter: https://twitter.com/pixetal

Instagram: https://www.instagram.com/challenge/38683439207/mMv7i4FVTu/

April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also chat about tips to avoid sounding “Clueless” during client calls and putting your best professional foot forward. Of course, out hosts will also tackle the latest PR news and fails of the week, with an early Halloween headline in the mix.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each other. They also dish about their firsthand experiences working with clients and colleagues across the gamut of the communications world. April and Laura deliver the latest news happening in PR this week, discussing Jelly Belly's recent Willy-Wonka-style campaign, the controversy surrounding Netflix's ad campaign for the film "Cuties" and more. 

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC's "finger lickin' good" campaign, The FDA's blood plasma PR blunder and more.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast. 

Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand’s PR goals.  

For this week’s PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt. 

Learn more about Daniel & Tricia’s work here: https://www.werockdm.com/ 

Listen to April’s interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/ 

Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of staying engaged in social media discussions – especially those around your brand. 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to break through a busy news cycle. Your favorite hosts also talk about how to regain trust within your organization's culture and what to do when your client doesn't have any "hard news" to pitch.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, how to use market research to create products that resonate with customers, how to get on the Joe Rogan podcast, a PR slip up from presidential candidate Joe Biden and what the heck is going on with TikTok. 

Have a question for Suzy? Contact the Suzy team at Suzy@trustrelations.agency or Abel.flint@suzy.com

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence legislation. April and Laura also have discussions around the Trader Joe's controversy, racial sensitivities and what Matel is doing to push the brand towards the future.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around the importance of media training, knowing that anyone can be listening at any time and how to handle conflicting personalities in an agency setting.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can also connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a discussion with client, colleague and friend Mike Bush about what to look for when hiring a PR agency and how and when to respectfully push back on client expectations to create the ideal client/ agency dynamic. 

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website: https://www.trustrelations.agency/

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 plus years of PR experience, how the industry has changed and the truth about a PR degree,  

Find Chris' book on Amazon here: https://www.amazon.com/Honest-Days-Work-True-Tales-ebook/dp/B00O5TWBHC

Connect with Trust Relations on our website: https://www.trustrelations.agency/ 

or on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

April and Laura welcome you to the first-ever episode of the PR Winedown. Your hosts chat about why they decided to start the podcast, what's wrong with the traditional PR agency structure, what's going on in sports PR and more. Connect with us at www.trustrelations.agency.

Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”

The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals. 

As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.

The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them. 

In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.

Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.

You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

This month, Trust Relations is celebrating five years in business! 

In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If  you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow’s PR pros, through PR Girl Manifesto.

Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April’s decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more. 

In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?” 

Learn more about Fatou’s work here: https://www.fatoubarry.com/ 

Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en 

Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Longtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1.  

Also in this episode, April and Laura discuss a recent viral video in which a former Cloudflare employee was laid off. The conversation includes the common messaging mistakes companies make when facing layoffs, and how brands can use empathy and strategic communications to avoid these pitfalls when sharing difficult news with their staff.

Read the PR News of the Week here: https://www.morningbrew.com/daily/stories/2024/02/11/companies-use-every-term-in-the-thesaurus-to-avoid-saying-you-re-fired?mbcid=34314159.1258026&mid=21d46d16783f109d631ad3b58fdb2827&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

April and Laura are chatting 1:1 this week about two lesser-known issues a PR practitioner might face: a use case of anti-brand messaging, and how to manage feedback that isn’t constructive.

The PR News of the Week features an update on Tesla’s PR strategy, with a critical look at The Dawn Project’s anti-Tesla Superbowl ad back in February. April and Laura also weigh the consequences of Elon Musk’s longtime rejection of investing in a formal PR team for himself or his business and discuss whether a brand can be successful without a strategic communications infrastructure.

This week’s Anonymous PR Horror story features a write-in from a listener whose last manager shared a series of overly-personal pieces of feedback, and how to bounce back from non-constructive criticisms at work. Your favorite hosts also candidly share their own personal experiences with targeted personal criticisms in the workplace.

Read the PR News of the Week here: https://www.businessinsider.com/super-bowl-ad-tesla-boycott-tech-ceo-2024-2 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

In light of the recent and tragic passing of Mikal Reich, our team is taking a walk down memory lane to re-release this interview with Mikal, originally released in January 2021. Mikal's intelligence and exuberance are fondly remembered and appreciated by those who knew him.

Episode Description: The PR Wine Down podcast welcomes Michael Reich, Executive Creative Director and Co-Owner at ⁠Dead As We Know It⁠ creative agency and Laura’s personal friend. With hosts Laura and April, Mikal discusses his career path into the advertising industry, reminisces about his favorite ads and career milestones, and shares advice for navigating common client challenges and leveraging creative ideas to generate press coverage. 

You can learn about Mikal and his work at ⁠https://deadasweknowit.com/⁠

Send your Anonymous PR Horror Stories to contact@prwinedown.com, anytime.

Connect with Trust Relations on our website at ⁠https://www.trustrelations.agency/⁠

Follow us on social media, too!

⁠https://www.linkedin.com/company/trustrelations/⁠

⁠https://twitter.com/trustPRelations⁠

⁠https://www.facebook.com/trustrelations⁠

⁠https://www.instagram.com/trustrelations/?hl=en⁠

Sound effects obtained from ⁠https://www.zapsplat.com⁠.

April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets. 

This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to share feedback. In PR News of the Week, our hosts discuss the rise of “challenger” PR firms and the role of independent practitioners and mid-sized agencies as the PR landscape continues to shift. Together, they discuss how economic concerns and shrinking marketing budgets are impacting big brands and the agencies that serve them, and how newer, more disruptive firms can provide an alternative.

Read the PR News of the Week here: https://www.axios.com/2024/01/18/the-rise-of-challenger-firms?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioscommunicators&stream=business 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!

Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey "Goodbye Pies" and P.F. Chang’s Dumplings for customers who have recently been... well, dumped.

Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/ 

Learn about PlayWise Partners here: https://www.playwisepartners.com/ 

PR NEWS OF THE WEEK:

• Read about Pizza Hut’s Goodbye Pies promo here: https://www.marketingdive.com/news/pizza-hut-goodbye-pies-valentines-day-free-pizza/706932/ 

• Read about P.F. Chang’s Break-Up Dumplings here: https://www.delish.com/food-news/a46663011/pf-changs-free-dumplings-valentines-day/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Season three of the PR Wine Down is officially here! Today, we’re introducing a new episode format called “April’s Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive.

Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.

Today’s episode features an article that April wrote for the Forbes Agency Council, “How Does AI Fit Into The Future Of Good PR?” and includes some additional advice about the impact of AI on crisis communications.

You can read the article here: https://www.forbes.com/sites/forbesagencycouncil/2023/06/14/how-does-ai-fit-into-the-future-of-good-pr/?sh=698352ae2f77 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in as April and Laura share their advice to help this listener navigate her current role successfully — with the ultimate goal of finding a position elsewhere.  

Later, our hosts discuss a recent initiative from Outlier Media in Detroit, which allows local readers to text the newsroom directly, access critical information, and talk directly to a reporter. April and Laura share their thoughts about the program, and why it might be the first step in preserving local news outlets as a critical community resource.

Check out the Outlier Media initiative here: https://outliermedia.org/txt-outlier/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

April and Laura discuss an Anonymous PR Horror Story from a listener who is feeling the pressure of agency ownership. They also offer advice to help the writer reconcile his/her relationship with a manager after a tense moment on an internal call and move forward with a more positive approach to management. 

In PR News of the Week, April and Laura analyze a recent report from Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications, which found that a shocking one-third of U.S. newspapers (as of 2005) will be gone this year. Together, they chat about the state of local news, the rise of news deserts in the U.S., and the role of social media in and subscription content in the decline of local newspapers.

Read the PR News of the Week here:  https://www.axios.com/2023/11/16/newspapers-decline-hedge-funds-research?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosam&stream=top 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today, April and Laura are ringing in the new year with a one-on-one conversation about the ethical issues facing PR practitioners as we enter 2024. 

The conversation covers some familiar challenges that everyone in the PR industry faces  – from new graduates entering the industry to seasoned practitioners with decades of experience. Topics include:

• navigating the high-pressure realities of the PR industry

• avoiding common mistakes and insights as a young PR pro

• what to do when you’re struggling to secure coverage for a client

• evaluating ethical gray areas in PR 

• how to avoid (or repair) PR relationships after you’ve made a misstep

If you enjoyed this expanded discussion about PR ethics, or if you missed the Anonymous PR Horror Story April referenced in this episode, make sure you go back and listen to our 2023 HOLIDAY SPECIAL. Find it on the platform where you’re listening now, or on our website here: https://trustrelations.agency/podcasts/holiday-special-your-2024-guide-to-agency-ownership-and-pr-ethics-feat-doug-spong/ 

Read the PR News of the Week: https://www.prdaily.com/exploring-prs-ethical-gray-areas/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today, April and Laura welcome our annual honored guest, Doug Spong, to discuss the defining trends of PR past, present and future. Thank you for joining us! 

Pour some nog and tune in for an episode that’s jam-packed with information that’s sure to keep your spirits bright. In this episode, we’ll discuss advice to help PR pros navigate: 

• the long-term implications of generative AI for the PR industry

• widespread return-to-office mandates

• the economic challenges facing agencies today 

• identifying productive client partnerships

• ethical practices in media relations

Today’s Anonymous PR Horror Story comes from a listener who was accused of an ethics misstep — and was put on blast by a reporter in a few industry forums as a result. Doug, April and Laura share advice to help that PR practitioner move through this semi-viral incident, preserve his reporter relationships, and confront the often-toxic culture of tearing other publicists down online. 

About Our Special Guest: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). He is also April’s longtime mentor, former colleague and dear friend. You can follow Doug’s work and get in touch here: https://www.dougspong.com/ 

Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

Today, April and Laura welcome Jenna Guarneri, CEO & Founder of JMG Public Relations. She is here to discuss her book, “You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies.” Tune in for a conversation about this go-to guide for rookie PR practitioners and startup brand leaders alike. Also in this episode, April and Laura chat about the rise of super commuting —  and the impact it will have on the future of work and internal communications at large companies.

Get “You Need PR” here: https://www.youneedpr.co/ 

Follow Jenna’s work here: https://www.linkedin.com/in/jennaguarneri/ 

Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today, we are celebrating 100 episodes of the PR Wine Down podcast! To our long-time listeners and newcomers alike — thank you for “wining down” with us! 

On today’s episode, April and Laura welcome Clayton Fletcher, acclaimed comedian and Chief Comedy Officer at Peppercomm. He is here to discuss the book he recently co-authored with Peppercomm CEO Steve Cody, “The ROI of LOL.” Tune in for an interesting discussion about what PR professionals can learn from best practices in comedy — and why Peppercomm makes it a requirement that new team members take a stand-up class. Tips include: how to use best practices from stand-up and improvisation to improve communication skills, how comedy tricks can improve client relations and workplace culture, and why it’s important to have fun in the workplace. 

Later in this episode, April and Laura take a walk down memory lane by revisiting our first-ever Anonymous PR Horror Story, to see if they still have the same advice, 100 episodes later.

Get “The ROI of LOL” here: https://roilol.com/

Follow Clayton’s work here: https://www.linkedin.com/in/clayton-fletcher-88625b52 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today on the PR Wine Down, April and Laura welcome Rhiannon Ruff to the show! As Founding Partner & Wikipedia Expert at Lumino, Rhi is here to deliver a crash course in Wikipedia tips, tricks and policies for PR pros to know. In today's episode, Rhi discusses: what it takes to have a new Wiki page created or updated for a brand; what brands should do if their page contains false information; how brand crises can play out on the Wikipedia platform; and more. Later in this episode, April and Laura discuss a PR ethics conundrum with an analysis of the recent scandal involving Anita Dunn, White House advisor and co-founder of the communications firm SKDK. Tune in for a chat about conflicts of interest, crisis (mis)management, and how to avoid ethical missteps as an agency owner or PR practitioner.

Learn about Rhi’s work with Lumino here: https://www.kitehillpr.com/ 

Learn more about CommsWeek 2023 here: https://www.commsweek.com/ 

Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today on the podcast, April and Laura welcome special guest Tiffany Guarnaccia! Tiffany is the CEO of Kite Hill PR — which recently celebrated its 10-year anniversary. She is also the Founder of Communications Week, which takes place this year from November 6-10. Tune in as Tiffany discusses her journey to agency ownership, with advice to help up-and-coming PR practitioners find the most fulfilling career path. She also shares an inside look at her decision to found the first-ever Communications Week. Tune in to get the scoop on this year’s event, including a line-up of webinars, workshops, panel discussions, networking, research, industry forecasts, Ragan’s Future of Communications Conference, and more!

Later in this episode, April and Laura discuss the latest PR theory to take social media by storm with a look at the possible SEO strategy behind Taylor Swift’s recent appearance at the Kansas City Chiefs vs. New York Jets at MetLife stadium.

Learn about Tiffany’s work and Kite Hill PR here: https://www.kitehillpr.com/ 

Learn more about CommsWeek 2023 here: https://www.commsweek.com/ 

Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It’s time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week’s PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency’s office snack supply.

As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we’re featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends. 

Today’s guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream!

Follow Jen Berson’s work here: https://www.jenerationpr.com/

Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since the time of this recording, Katya has also taken on a marketing & communications management role at CAE Healthcare. She’s here with April and Laura to discuss how marketing and PR professionals can leverage AI to make their work more efficient and more creative, and why learning to be a “super-prompter” is a crucial skill for integrated communications professionals today. They also cover a recent headline from Axios, about why AI is a threat to the billable hour revenue model most PR agencies use. They’re also covering the impact of AI on hourly billing rates for independent communications consultants, and how to set a fair price for your time and expertise. Today’s PR News segment features WorkLife’s coverage of a new report from Blind, which found that nearly half of office workers say they actually work only 4 hours per day.

Follow Katya’s work here: https://www.linkedin.com/in/katyaallison/ 

Read “AI Threatens the Billable Hour Revenue Model: in Axios: https://bit.ly/3PZ61gQ 

Read the PR News of the Week in WorkLife: https://bit.ly/45d328y 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

On the show today, April and Laura welcome Andrea Holland! She’s the CEO & Founder of Remote PR Jobs and Dialed PR, and she’s joining us to discuss: the state of remote work in the PR industry today, her unique founder story, how PR professionals can find the right remote position, managing client expectations, illustrating media relations ROI, and more! This is an information-packed episode you won’t want to miss. In the Anonymous PR Horror Story segment, April and Laura share advice for a listener whose first agency position seems shockingly disorganized — and lacks the mentorship required to help a rising PR pro learn the ropes. 

Learn about Andrea’s work here: https://www.andreaholland.com/ 

Remote PR Jobs offer code: Use code TRUSTRELATIONS at checkout for 20% off! 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut back on their “Summer Fridays” perk. Tune in as April and Laura discuss the shifting power dynamics between employers and employees, why companies are cutting back on workplace wellness initiatives, and what these changes might mean for PR pros.

Also in this episode, we’ll introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums to discuss the recent topics trending for PR pros online. This week features a post requesting help with media list building, and includes our hosts’ expert tips for success.

Read about PwC’s announcement here: https://www.businessinsider.com/pwc-reduces-half-day-friday-benefit-for-uk-staff-2024-7?[%E2%80%A6]edium=social&utm_campaign=business-sf&utm_source=facebook

Read the Reddit thread referenced in this episode here: https://www.reddit.com/r/PublicRelations/comments/1e3yx3t/having_trouble_building_a_media_list_would/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Today’s podcast guest comes to us from the fascinating world of radio reporting in New York City! Jody Fisher is the host of The PR Podcast and founder of Jody Fisher PR, where he leverages his background in radio news to enact effective client strategies. He’s here to chat with April and Laura about his transition from the news desk to a PR career, best practices for building lasting media relationships, hallmarks of good reporting, and the state of the media today. In the Anonymous PR Horror Story segment, April and Laura share advice for a listener who received backlash from their HR manager after handing in their two weeks’ notice.

Learn about Jody’s work here: https://www.jodyfisherpr.com/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today on the show, April and Laura discuss two common issues for PR professionals: explaining the benefits of PR for established brands and navigating toxic workplace trends.

First, today’s Anonymous PR Horror Story comes from a listener whose boss bailed on a major industry conference — leaving her coworker to take the blame. April and Laura share advice for listeners to identify red flag behaviors in the workplace and discuss how PR professionals can either manage those tricky situations or know when to move on. Next, the PR News of the Week features an analysis of a recent opinion piece in Forbes, as April and Laura analyze why news-maker brands like Tesla can benefit from the strategic eye of a skilled PR team.

Read the PR News of the Week here: https://www.forbes.com/sites/forbesagencycouncil/2023/05/30/are-companies-better-off-without-pr/?sh=7c88729370db&utm_source=www.theexclusivenewsletter.com&utm_medium=newsletter&utm_campaign=pr-am-5-30-23 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura welcome special guest Jennifer Cloer. Jennifer is the founder and CEO of Story Changes Culture — and she was recently a co-panelist alongside April at the 2023 Women|Future Conference! In today’s discussion, April and Jennifer chat with Laura about some key takeaways from their recent panel session, “Storytelling: Your Engine for Business Success.” They also discuss how brands can improve their messaging in today’s busy news cycle and crowded economic landscape. Later, April and Laura analyze an article from Fortune, detailing the decline of Millennial “Girl Boss” culture as Gen Z seeks to reimagine the role of work-life balance in their careers.

Learn more about Jennifer here: https://www.storychangesculture.com/ 

Read the PR News of the Week here: https://fortune.com/2023/07/23/what-is-a-lazy-girl-job-gen-z-tiktok/?utm_source=email&utm_medium=newsletter&utm_campaign=ceo-daily&utm_content=2023072410am&tpcc=NL_Marketing 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the  executive editor at Ragan Communications and PR Daily. We’re thrilled to welcome Allison to discuss ethical use of AI for PR professionals, tips and tools for using AI responsibly, and the role of brands in an increasingly polarized social landscape. Later, in PR News of the Week, April and Laura dive into a recent opinion piece from Insider, to discuss the future of remote work for agency professionals and how it can positively impact PR industry culture.

Learn more about Allison and reach out to PR Daily here: https://www.prdaily.com/ragan_speakers/allison-carter/ 

Read the PR News of the Week here: bit.ly/470KU4b

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura are chatting one-on-one about common issues many PR practitioners face. First, they discuss the pervasive issue of toxic office cultures in the PR and marketing industries — from agencies to in-house teams — and share advice and personal experiences to help listeners exit the negative workplace cycle. Today’s PR Horror Story comes from a listener who is facing difficulty in navigating media relations during a persistently tumultuous news cycle. Tune in as April and Laura share tips to help PR practitioners advise their clients, time their pitches and generate meaningful press coverage despite the unpredictability of breaking news events.

Read the PR News of the Week about toxic workplaces here: https://www.fastcompany.com/90886566/keep-winding-up-in-a-toxic-workplace-heres-how-to-break-the-cycle 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Our special guest on the show today is Kayley Hamilton. She’s the CEO and founder of KAYLEY Media and a 2X Emmy-Award-winning celebrity news reporter, journalist and producer.  She’s chattin with April and Laura about her career story, from a self-described “shy girl” to eventually breaking into the Hollywood media scene as a red carpet reporter. She also shares what it was like behind the scenes at A-list events, and why she shifted focus to found her own agency. She also shares tips for rising professionals to build their personal confidence and become adept at interviews, public speaking and more. In our PR News segment, April and Laura discuss The Wall Street Journal’s recent announcement that the global news outlet will be eliminating the routine use of honorifics, or courtesy titles, in its news pages.

Follow Kayley’s work here: https://www.kayleymedia.com/  

Read the PR News of the Week here: https://www.wsj.com/articles/a-note-to-readers-from-editor-in-chief-emma-tucker-cc1b1dd2 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA and the Cruise Line International Association and is the author of the book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.’ She also runs a popular TikTok account, where she analyzes the latest PR crisis news. 

With Molly, our hosts April and Laura are discussing the latest trends shaking up the PR industry, including: actionable advice for brands to confront (and avoid) a crisis; tips for rising PR industry professionals seeking to level up their skills; and the role of AI in PR. 

In today’s PR News segment, April and Laura dissect the ethical implications of using AI as a PR tool, with advice to leverage platforms like ChatGPT to improve efficiency and creativity without sacrificing quality.

Follow Molly’s work here: https://mollymcpherson.com/ 

Read the PR News of the Week here: https://www.prdaily.com/behind-the-scenes-on-the-pr-councils-guidelines-on-generative-ai/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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Send in a voice message here: https://anchor.fm/prwinedown/message 

Today’s podcast interview features two guests. Meet Megan Redzia and Patrick Brightman, the partners at 3E Public Relations! Tune in as they chat with our hosts, April and Laura, about the evolving landscape of PR, including how the business world has changed due to the forces of digital marketing and social media. They also discuss what young PR professionals should know as they enter their first internships and agency positions. Later, April and Laura cover the recent MillerKnoll scandal, with an analysis of CEO Andi Owen’s controversial statements, the public backlash that ensued, and how brands can avoid similar crisis situations during difficult economic times.

Learn more about 3E Public Relations here: https://www.3epr.com/ 

Read the PR News of the Week here: https://www.npr.org/2023/04/19/1170669245/millerknoll-ceo-andi-owen-video-bonuses 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message