Explore every episode of the podcast The PR Playbook Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep 161 - Managing The Media In 2024, Ronjini Joshua's Advice | 03 Jul 2024 | 00:44:59 | |
Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. www.thesilvertelegram.com | |||
| Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact | 09 May 2024 | 00:30:36 | |
In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare. https://revelantwriting.com/ Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading healthcare companies looking to differentiate themselves in a competitive industry. Expect to explore various facets of content marketing, including crafting impactful case studies and developing targeted content strategies that resonate with both providers and patients. Listeners will gain a deeper understanding of how strategic content can influence public relations and drive business growth in healthcare. For more thought-provoking discussions and expert insights into the world of public relations and healthcare marketing, visit our website at www.thesilvertelegram.com. www.thesilvertelegram.com | |||
| Ep 151 - Social Media Trends: A Comprehensive Guide for 2024 | 04 Jan 2024 | 00:36:15 | |
Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram. Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social. www.thesilvertelegram.com | |||
| Ep. 61 - How to optimize your digital marketing efforts in a pandemic. An interview w/ Kerry Guard, COO of MKG Marketing | 09 Mar 2021 | 00:41:51 | |
Everything we thought we knew about marketing and PR has been affected during the last year. PR now encapsulates more marketing and social activities than ever before. However, Digital marketing is another beast. Today, we speak with Kerry Guard, COO of MKG Marketing on what to focus on what’s changed and what cues you can incorporate into your digital marketing plan during the pandemic and tricks to help optimize your digital marketing program. Get in touch with Kerry: Click for details www.thesilvertelegram.com | |||
| Ep. 60 - 5 Tips to get into the Media for Cannabis & Hemp brands | 05 Mar 2021 | 00:06:18 | |
So you’re a new business in a sea of budding cannabis and hemp brands that span industries of recreation, wellness, fitness, beauty, edibles and so much more. How can you jump into the spotlight to get some brand awareness among potential NEW customers? Here are five tips on how to get into the media (basically your favorite print/online magazines and blogs). For PR help with your Cannabis brand visit: www.GreenSeedPR.com www.thesilvertelegram.com | |||
| Ep. 59 - The secrets of standing out on social over big-budget competitors (Interview with Arjun Rai) | 19 Feb 2021 | 00:34:40 | |
Today we are interviewing Arjun Rai the Founder and CEO of HelloWoofy.com. I love their tagline, which is Smart Marketing for Underdogs, so we’ll chat a little bit about what that means. www.thesilvertelegram.com | |||
| Ep. 58 - How to create a killer email subject | 16 Feb 2021 | 00:10:47 | |
You may not realize how important copywriting is in the public relations world but our currency is communication and language so its the most important daily thing that we do. Also the best way for us to get journalists to open our emails. Today, I want to quickly walk you through the process of creating a killer email subject for press. www.thesilvertelegram.com | |||
| Ep. 57 - Newsjacking: What it is and how to do it. | 06 Feb 2021 | 00:09:55 | |
You may or may not have heard the term "newsjacksing" before, but only the elite of the elite PR people can do this. Just kidding! You can do it too, however, you should get a debrief on what it is, why you use it and when it’s probably not ok. Take a listen as I walk you through the art of Newsjacking and how you can leverage this fun tactic to get your brand more news. www.thesilvertelegram.com | |||
| Ep. 56 - Starting a career in PR and what to expect. | 06 Feb 2021 | 00:14:21 | |
It’s not always clear what you expect if you’re diving into a new job or industry. In this quick podcast I talk about some of the critical things that you need to know before you dive into the world of public relations. It’s not an easy or glamourous job but can be extremely rewarding for the right creative people. Take a list to see if you have what it takes. www.thesilvertelegram.com | |||
| Ep. 55 - Six Storytelling Tips for Brands (Conversation with Megan Alba) | 21 Jan 2021 | 00:20:12 | |
Storytelling is a critical part of establishing brand identity, awareness and credibility. Telling the right story can sometimes be tricky and it doesn’t always land, but that’s ok. As PR professionals and with our focus in media relations, we are laser focused on developing stories that will resonate with the media and with your audience. In this podcast, I speak with friend and colleague Megan Alba about developing your story in 6 easy steps. www.thesilvertelegram.com | |||
| Ep. 54 - Current state of the media. Interviews w/ Anthony Ha, Jennifer Jolly, Rich Demuro and Milton Santiago | 15 Jan 2021 | 01:02:26 | |
A fire side chat with media & public relations experts covering topics from CES 2021 to the current state of the media. Listen to this informative one hour presentation that was recorded during our PR Essentials Summit event. Jenifer Jolly: an American consumer technology journalist and TV broadcaster. She is a Wired Well columnist for The New York Times, tech-life columnist and host of Tech Now for USA Today, and a digital lifestyle contributor for The Today Show. Rich Demuro: a technology reporter for KTLA-TV Channel 5 in Los Angeles and appears on the No. 1-rated KTLA 5 Morning News. Viewers know him as “Rich on Tech” and his segment are seen on various TV stations across the nation. Milton Santiago: Freelance cinematography and media expert. And, he's the host of the YouTube channel EBPMAN Reviews. www.thesilvertelegram.com | |||
| Ep. 53 - How to Pitch the media in 2021 | 15 Jan 2021 | 00:09:59 | |
The pandemic has changed the way we do everything, especially the way we pitch. It’s important to note that the media landscape has changed quite a bit in the last year. In this podcast I’ll talk about the changes that the media has gone through in 2020 and what to expect when pitching the media this year (at least for now) and best practices. Reference for layoff stats: www.thesilvertelegram.com | |||
| Ep 52 - What to expect when marketing in 2021 | 07 Jan 2021 | 00:10:48 | |
Even though no one wants to admit it, it seems that erasing 2020 from our lives is not happening sooner than later. Some say that with the emergence of new strains of the virus popping up around the world, we can brace ourselves for another year inside. Listen to this podcast to hear the five major areas that will support your growth and make sure that 2021 is a winning year for you and your brand. www.thesilvertelegram.com | |||
| Ep 150 - Unveiling Truths: Navigating Media Censorship and Building Credible PR Strategies in the Digital Age | 10 Dec 2023 | 01:03:05 | |
In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency. Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience? PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry. Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today. Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals. www.thesilvertelegram.com | |||
| Ep. 51 - Auditing your social media. An interview w/Danielle Foley, principal of Foley Marketing Advisors. | 01 Jan 2021 | 00:38:41 | |
Did you know Social Media is part of the PR mix? Social media is a critical part of customer acquisition and communication today. That’s why it’s important to factor that in when developing your PR strategy, as it relates to earned versus paid relationships. Often the content that comes from your social media posts, can also be leveraged for PR. Today, I’m speaking with Danielle Foley, principal of Foley Marketing Advisors with more than 20 years experience developing and implementing a wide range of successful marketing, public relations and social media strategies. www.thesilvertelegram.com | |||
| Ep 50 - Multicultural marketing and PR - Considerations to make when approaching specific groups. An interview w/ Elizabeth Barrutia, CEO of Barú Marketing. | 01 Jan 2021 | 00:40:45 | |
If the target market for your brand is diverse and has a specific influence with different cultures, then you can’t come up with a mainstream marketing strategy and expect it to work. Today we will interview, Elizabeth Barrutia, Founder and CEO of Barú Marketing + Media, a multicultural marketing agency. With a 20-year career in general and Hispanic markets, she is an industry innovator in multi-cultural marketing and media. www.thesilvertelegram.com | |||
| Ep. 49 - How and when to use influencer + paid media. An interview w/ Laura Knapp, CEO and Founder of Uplift Unlimited | 01 Jan 2021 | 00:32:22 | |
Do you wonder how, when or if you should be using influencer marketing? If you are a brand that wants to leverage influencer marketing or has wondered about why a program didn’t work, this interview is for you. Today, I’m speaking with Laura Knapp, a strategic digital and influencer marketing professional of more than a decade. Laura is the CEO and founder of Uplift Unlimited, a digital marketing consultancy group and co-founder of Lex + Park, an influencer management agency. www.thesilvertelegram.com | |||
| Ep 48 - Thought Leadership and building your brand. An interview w/ Omar Hamdi, Director at Pathos Communications. | 01 Jan 2021 | 00:34:08 | |
Have you ever wondered how “experts” get their status? Do you consider yourself an expert in something? If you’ve trained in something or established a career, there is no reason why you shouldn’t be the expert in your field, it’s all about being visible, saying interesting things and getting exposure. There are stepping stones to every part of the PR process and today, I’ll speak with Omar Hamdi, Director at Pathos Communications in addition to being a TV host, producer, writer and media advisor. For more than a decade he has worked with entrepreneurs and brands to establish recognition in the media. www.thesilvertelegram.com | |||
| Ep 47 - Developing your strategic brand message. An interview w/ Fabian Geyrhalter, creative director of FINIEN | 31 Dec 2020 | 00:39:05 | |
Do you know what your brand’s vision, mission and message is? What actions do you want your audience to take? Are you communicating something meaningful? What short and long term impact do you want your brand to have. This is all one of the most critical components of building a brand, a brand strategy and executing successful marketing and PR campaigns. Today, I’m speaking with Fabian Geyrhalter a brand strategist and creative director of FINIEN. Fabian has deep expertise in guiding companies through their brand transformations and has written and published international Amazon best-sellers, now go-to resources for entrepreneurs and marketers alike including How to launch a brand, Bigger than this and The Brand Therapy Book. www.thesilvertelegram.com | |||
| Ep 46. Non-profit PR and how to get started. An interview w/ Mercy Chikowore. | 30 Dec 2020 | 00:42:19 | |
Whether you are looking to educate the public, increase donations or find volunteers. Public relations can support the growth of your nonprofit effort, event or organization in various ways, however, you may not know how to get started. Today, I’m speaking with Mercy Chikowore a PR Maven with over a decade of experience creating communications strategies for nonprofit, entertainment and private sector clients, Mercy has secured an impressive portfolio of local and national media placements, landing clients in the Associated Press, The Washington Post, The New York Times, The Root, Business Insider, and more. www.thesilvertelegram.com | |||
| Ep. 45 - When, How and Why of Press Releases. An interview w/ Mickie Kennedy, Founder of eReleases. | 29 Dec 2020 | 00:29:12 | |
Have you ever wondered why you need a press release? Moreover, what to write in it or even who to send it to? Most people can build their own PR campaigns for under $2,000. That's good news for businesses with limited cash flow (especially startups) at their disposal for a full PR campaign. PR Professionals have held the keys on PR distribution for a while in this conversation, but today we’ll go through the dynamics of how to pull together a winning press releases and how to distribute it to top outlets. www.thesilvertelegram.com | |||
| Ep. 44 - Is there a wrong time to start PR + what you should do to prepare. Interview w/ Scott Brovsky - Director, EPIC SBDC at UC Riverside | 17 Dec 2020 | 00:41:47 | |
One of the most basic questions before starting a public relations program as a startup is: am I ready? Well are you? What do you need to be ready for a PR program? Today, I’m speaking with Scott Brovsky, an entrepreneur, founder, investor and startup advisor at the University of California Riverside mentoring entrepreneurs and tech startups since January 2017. Scott is a director at EPIC SBDC mentoring promising tech startups both on campus at UC Riverside and in the regional community of Riverside and San Bernardino Counties. www.thesilvertelegram.com | |||
| Ep. 43. - What are we expecting for CES 2021? An interview w/ John Biggs, EIC of Gizmodo | 08 Dec 2020 | 00:13:26 | |
In this impromptu interview, I have a candid discussion with John Biggs, EIC of Gizmodo and prominent tech journalist, about CES 2021, the state of the media and virtual events in general. And while we may not want to be in the chaos of CES, there is a little piece in all of us that is missing one of the biggest Tech events of the year. Tune in to this quick interview with John Biggs to hear more. www.thesilvertelegram.com | |||
| Ep. 42 - Cutting through the digital clutter, how do you get your brand through all the digital noise? | 23 Nov 2020 | 00:13:11 | |
The digital marketplace for everything has become very noisy. One of the most common questions we are getting asked is, how do we sift through the digital clutter to get noticed. This... my friends is what PR was made for. Listen to this podcast to give you some quick tips and reference points on what you need to plan into your strategy to cut through the digital clutter. www.thesilvertelegram.com | |||
| Ep. 149 - Social Media Decoded: Leveraging Content Creation For Business Success | 05 Dec 2023 | 00:37:07 | |
Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online. In today's episode, we're thrilled to have Karlyn Ankrom, the visionary founder of Oh Snap! Social, join us. This is part II of our conversation from the previous PR Playbook Podcast Episode # 142. Key Highlights of Today's Episode:
Everything you need to get noticed, gain traction & take charge of your socials — without adding anything extra to your plate. Don't miss out on these invaluable insights! Make sure to hit the follow button to get notified about our upcoming episodes. Loved this episode? Show your support by hitting the like button and sharing it with your friends. Your engagement is what fuels our growth and enables us to bring more content like this to you. Thank you for tuning in, and here's to your success in the ever-evolving world of social media! www.thesilvertelegram.com | |||
| Ep. 41 - The basics of DIY PR | 11 Nov 2020 | 00:12:23 | |
There are times when I speak with people and explain what I do with the media that they ask me why they wouldn’t be able to do it themselves. The truth is, they can. PR is an essential skill that I believe everyone should have. However, it is the experience of a PR professional that does it successfully day after day that makes them valuable. It’s just as if you are a recreational tennis player versus a pro. Sure you can play, but can you win? In this podcast, we’ll discuss the core essentials of what you need to consider for your PR program. www.thesilvertelegram.com | |||
| Ep. 40 - How to get quoted in the media | 30 Oct 2020 | 00:09:54 | |
Being an expert is not as easy as it looks. If you see someone on TV or quoted in an article, it’s most likely that their PR person created a relationship with a producer or journalist to get them there. In today’s podcast you’ll get some quick tips on how to position yourself and be asked to provide commentary, insights or advice on the news or in articles in the future and build your personal expert profile.
Check out the Virtual summit at: www.thesilvertelegram.com | |||
| Ep. 39 - How to start and market your podcast. An interview w/ Cole Raven co-founder of Podchaser. | 27 Oct 2020 | 00:26:31 | |
Podcasts are becoming one of the most popular mediums. You can find podcasts for just about anything these days, whether you are trying to better yourself or pass the time, podcasts are a great way to listen to new topics, build a brand and generate leads. In this conversation, i’ll be chatting with Cole Raven from Podchaser about How to Start and Market your podcast! www.thesilvertelegram.com | |||
| Ep. 38 - Five things to know before you jump into crowdfunding | 22 Oct 2020 | 00:09:00 | |
Crowdfunding has seen many outrageous successes over the last decade of its infamous rise in the consumer products industry. Everything from the Pebble Watch, to the Coolest Cooler to Potato Salad has funded successfully on Kickstarter giving people hope that anyone can be a winner on this intensely popular platform. However, it ain’t that easy. Merely 22.4% of crowdfunding campaigns across all platforms are successful. Check out these 5 things before you jump into crowdfunding chaos. www.thesilvertelegram.com | |||
| Ep. 37 - How to get into holiday gift guides | 08 Sep 2020 | 00:11:07 | |
Yes, it is already time for Holiday Gift Guides, despite how insanely early it seems to think about the holidays. However, your reason is purely professional at this point. Make sure you’re ready for Holiday Gift Guide season with these key tips from us and our journalist friends. www.thesilvertelegram.com | |||
| Ep. 36 - Why you should consider the PESO model in your PR plan in a post-COVID era. An interview w/ Jacob Crompton Schreiber - Account Manager at Publicize | 04 Sep 2020 | 00:24:30 | |
Today we are interviewing with Jacob Crompton Schreiber on Why you should consider paid, earned, shared and owned media in your PR plan in a post-COVID era. www.thesilvertelegram.com | |||
| Ep. 35 - Why influencer marketing will sink your business. An interview w/ Jim Malcolm - CEO of Xiality LLC | 21 Aug 2020 | 00:30:38 | |
Is it a scam or worth the investment? Most people feel like influencers can add credibility to a brand, but this interview with Jim Malcolm may change your mind. Hear what you need to know before going into the murky world of influencer relations and five things that you absolutely MUST do for it to work for you. www.thesilvertelegram.com | |||
| Ep. 34 - How can you leverage your customers for PR? | 21 Aug 2020 | 00:04:50 | |
There are many ways to do PR and when you don’t have news it may seem that you don’t have anything noteworthy to say. Hopefully you have customers that love you and if you do, why haven’t you leveraged them for PR yet? There are a few ways that you can do that and we’ll talk about that in this quick pod. www.thesilvertelegram.com | |||
| Ep. 33 - How to prepare for approaching investors. An interview w/ Johnny Lam from LA’s ScaleHealth. | 04 Aug 2020 | 00:23:00 | |
This podcast is geared towards our startup friends or anyone that is looking to fundraise and get investors for their business. It’s not that easy to ask for funding, you have to be prepared to develop your business plan, answer and ask the right questions. The business and investor relationship also needs to be able to be mutually beneficial. What will you get out of the relationship and what can you expect. Johnny Lam from LA’s ScaleHealth, will discuss How to prepare to approach investors. www.thesilvertelegram.com | |||
| Ep. 32 - Thoughtfully addressing social + cultural crisis through PR. An interview w/ Mike Johns - Founder of Digital State Of Mind. | 30 Jul 2020 | 00:22:10 | |
Sometimes it’s challenging to navigate the news, media and even social media during volatile times like we are having in 2020. I think it would be remiss if we did not address how to be socially conscious and sensitive through PR. Today’s interview covers how to address socially sensitive issues through PR and other social media. www.thesilvertelegram.com | |||
| Ep. 148 - The Tech Hotlist: The best e-Commerce podcasts | 28 Nov 2023 | 00:09:58 | |
Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment. Some tips to remember when pitching Podcasts:
Our “Hot List” of eCommerce Podcasts (and then some) Beyond the Inbox | The eCommerce Fuel Podcast www.thesilvertelegram.com | |||
| Ep. 31- What is the difference between a press release and a media alert? And when to use them. | 28 Jul 2020 | 00:04:29 | |
I’ve been covering a lot around the basics of PR and I think this question of Press release versus media alert is one of those things where people can’t really tell the difference. While they seem really similar a press release and a media alert actually serve two different functions. In this episode I'll go over the differences and when to use them. www.thesilvertelegram.com | |||
| Ep. 30 - How to create great expert content for publication. An interview w/ Brian O'Connell - founder of The Kitchen Table Economist | 25 Jul 2020 | 00:23:51 | |
Content creation has become a big part of public relations programs over the past five years. Establishing yourself as an expert in the industry has become a critical way to develop the online profile for brands and executives. In this podcast, we’ll chat with Brian O'Connell, Journalist and writer about how to create great content people want to read and that you should be proud to publish. www.thesilvertelegram.com | |||
| Ep. 29 - What you need to know about Regulation crowdfunding | 20 Jul 2020 | 00:07:27 | |
Crowdfunding is a complex space. First you have to determine whether rewards based crowdfunding or equity crowdfunding is the right place for you. In this podcast we dive in the Regulation (or equity) crowdfunding to give you quick insights on the different types of crowdfunding and what they entail. www.thesilvertelegram.com | |||
| Ep. 28 - How To Write An Effective Press Release | 10 Jul 2020 | 00:07:17 | |
Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how it’s used. If you check way back to Episode 4, you’ll learn the when and why to do a press release and the things to consider. You should remember that a press release should be designed as a resource for media and is part of a larger multi-channel strategy. A solid press release will be able to relay your important news, keep you visible and even support sales. www.thesilvertelegram.com | |||
| Ep. 27 - Increase your business revenue 10X by diversifying your marketing efforts | 07 Jul 2020 | 00:18:44 | |
Do you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it may give you a high return if it's right for your brand. In this conversation with Plural co-founder, Ryan Cooper, he’ll tell us if Direct Response marketing can be a silver bullet to your sales funnel. www.thesilvertelegram.com | |||
| Ep. 26 - Crowdfunding Best Practices for Kickstarter and Indiegogo | 27 Jun 2020 | 00:07:29 | |
Crowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful crowdfunding campaign. Listen carefully and get ready to launch your most successful campaign yet. www.thesilvertelegram.com | |||
| Ep. 25 - How does thought leadership help your PR profile? | 18 Jun 2020 | 00:10:46 | |
Thought Leadership is a buzzword that’s floating around, but what does that really mean? In public relations programs over the past 5 years, thought leadership has played an essential role in elevating the profile of executives in their industry, which helps them get visibility in the public, visibility for their brand and credibility as someone who knows what they are talking about. This episode explains thought leadership, when you should do it and how to get started. www.thesilvertelegram.com | |||
| Ep. 24 - How, when and why to build in SEO. An interview w/ Ryan Rivard, Founder and CEO of Bespoken Management | 16 Jun 2020 | 00:34:39 | |
There are a lot of parts to communicating with the public, but how can you communicate to them if they can’t find you. Today we’ll dive into the world of SEO for a quick primer on what you need to know, why you should use SEO strategies and how to get started. www.thesilvertelegram.com | |||
| Ep. 23 - Media Relations 101: Reaching out and connecting with media | 11 Jun 2020 | 00:11:53 | |
There are many small nuances to public relations, but probably the most famous is media outreach. PR and media outreach are like peanut butter and jelly. I’ve been called by 100’s of startups in my career now to get featured in the biggest publications. My most memorable placement to this day was an article about a popular video game in the Arts section of the Sunday New York Times. It’s strange how and why these things stick in your head, but take a quick listen if you want to work your way to media rockstardom. www.thesilvertelegram.com | |||
| Ep. 22 - Where to look for funding opportunities during a pandemic | 09 Jun 2020 | 00:29:41 | |
It’s a crazy time and any fundraising thoughts that you had in January have been long derailed by now. If you’re a startup looking for your first funds or even a more established startup that is extending its network, you may be wondering “Where should I be looking for investors right now?” There are plenty of displaced startups that are looking for funding. www.thesilvertelegram.com | |||
| Ep 147 - Creating a winning PR strategy. Is your business ready for 2024? | 21 Nov 2023 | 00:07:19 | |
It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year.
Be sure to tune into this episode to learn the best practices to get ready for 2024. Start the year off with a bang and launch your PR Campaign January 1st! You can reach out to The Silver Telegram and schedule a 30-minute virtual meeting to get expert one on one advice with Ronjini Joshua - CEO/Founder.
www.thesilvertelegram.com | |||
| Ep. 21 - Trendspotting and how to break through the noise. An interview with Mashable’s Sasha Lekach | 04 Jun 2020 | 00:38:46 | |
Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable. Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape, its typically all hands on deck for staff reporters. www.thesilvertelegram.com | |||
| Ep. 20 - The power of content creation | 28 May 2020 | 00:23:46 | |
You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways. What should people and brands do? How do you generate content that people want? How does it impact the receiver? This episode is for anyone who’s been looking to create or has been creating news, blogs, articles, podcasts, and videos. www.thesilvertelegram.com | |||
| Ep. 19 - Five Ways to connect with the media without a PR person | 26 May 2020 | 00:08:02 | |
That’s right you don’t need a PR person to get in contact with the media. You just need a few hand investigative skills to get started and before you know you, you’ll be generating media lists with any target you’re looking for. Listen to this short and sweet podcast on where to find the media information you need to connect and start pitching. www.thesilvertelegram.com | |||