The PR Breakdown with Molly McPherson

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https://www.prbreakdown.media/
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https://substack.com/@mollymcpherson
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https://www.mollymcpherson.com/speaking
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https://www.youtube.com/mollymcpherson
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https://www.youtube.com/channel/UCVdhPt0G3XwlXK2PlXniICQ
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https://youtu.be/g2KKhmgelEw
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https://www.tiktok.com/@mollybmcpherson
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https://www.tiktok.com/@mollybmcp
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https://www.tiktok.com/@mollybmcpherson/video/7132427671933439274
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281: Scandal, Power, and Abuse: RFK Jr., Sean Combs, and Muhammad Al-Fayed

Wednesday, September 25, 2024 • Duration 27:23

What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.

We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won’t want to miss.

Mentioned in this episode:

The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

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280: The Hidden Meanings Behind Kate Middleton's Cancer Journey Video

Wednesday, September 18, 2024 • Duration 25:51

In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.

Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.

Mentioned in this episode:

271: 2023's Biggest Public Relations Fiascos: A Year in Review

Tuesday, December 12, 2023 • Duration 51:16

Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what went down, who got hit the hardest, and what it all means for their reputation and bottom line. This episode really digs into the nitty-gritty of PR and crisis management.

The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

182: Public Speaking Tips No One Ever Tells You

Tuesday, April 5, 2022 • Duration 22:00

There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word.

Here are the lesser known tips on public speaking to help set you up for success. Tune in to hear a series of practical tips from an experienced speaker who isn’t afraid to dish out the inside scoop. Learn how to get the best out of your relationship with the tech team, how to cover your bases with a rehearsal run-through, and what to put on the monitor at your feet. We talk about wardrobe faux pas, and how to choose an outfit that will make you feel comfortable while you look the part.

Key Points:

• A snippet from Molly’s introduction at a recent conference she spoke at.

• How she felt while the host was setting the stage for her to speak.

• What we will discuss during today’s conversation: public speaking tips nobody tells you about.

• Tip number one: listen to the tech people’s advice, but don’t let them run your presentation.

• Why she recommends having a backup deck with you in case of last minute changes.

• Tip number two: have a rehearsal run-through.

• Tip number three: don’t have bullets or anything you have to read on the monitor.

• Why it’s a great idea to have a buffer slide.

• Tip number four: don’t make your wardrobe a part of your talk.

• Tip number five: dress for the temperature.

• This week’s indestructible tip: have a person in the crowd who is going to manage your reputation.

Tweetables:

“You should have a backup deck with you. Sometimes in the transfer they could lose fonts, perhaps video, didn't make its way onto the deck, and you're going to have to make those last minute adjustments.” — [0:06:10]

181: When Will Smith Slapped Chris Rock at the Oscars in Real Time

Tuesday, April 5, 2022 • Duration 29:40

By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has clearly stolen the headlines and overshadowed the entire night.

The situation provides a great opportunity to look at how a crisis unfolds in real-time in the contemporary climate and the role of social and digital media in the process of public response. One of the main questions that arise, especially through the lens of PR, is around the short- and long-term effects that this will have on both of the actors' careers.

Tuning into this episode, you can expect a brief look at what actually happened, why it might have happened in the way that it did, what this will mean for those involved, and some thoughts on the best ways that the PR teams can help their clients respond.

Key Points From This Episode:

• A quick replay and recap of the event in question on Oscar night.

• The different strengths of TikTok, Twitter, and Instagram for posting content.

• Some of the responses and comments online to Will Smith's actions.

• A clip of Will Smith's acceptance speech after winning the Best Actor Oscar.

• Thoughts on the effects of the incident on Chris Rock's career and reputation.

• What this means for Will Smith going forward for the rest of award season, and his career.

• Putting the event in the context of the last two years and the Black Lives Matter movement.

• The PR teams that will be helping both actors with their responses.

• A theory on Will Smith's mindset going into the award show and how this played out.

• Final thoughts on the aftermath of Oscar night for the two actors.

• Today's Indestructible PR Tip: the dangers of out-of-control emotions, and the importance of accountability.

180: The Real Scoop on How to Get a Wikipedia Page

Monday, March 28, 2022 • Duration 40:02

Ever wondered what it takes to get your own Wikipedia page?

Here's the short answer: it's not as easy as you think.

In this episode, we get into the details about one of the most visited websites in the world and why outsourcing might be your best option for getting a Wikipedia page of your own.

Andrew Burnett, co-founder of Lumino Digital, talks about why many people struggle with the rules and guidelines for creating a Wikipedia page, as well as why many people are even eligible to have a Wikipedia page.

This week's episode:

Who are the people behind Wikipedia?
The wrong way to use Wikipedia
Sourcing: How does it work?

Listen + Subscribe on Spotify or Apple Podcasts

The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. . This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data.

179: TikTok: Waste or Worth Your Time?

Tuesday, March 22, 2022 • Duration 10:47

Let's start here: TikTok is not for everyone.

One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information.

However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.

Listen to tikTok in 10 minutes (or close to it).

Follow me on TikTok.

Listen + Subscribe on Spotify or Apple Podcasts

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia

Monday, March 14, 2022 • Duration 15:03

President Zelensky knows how to work a medium to his advantage.

Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone.

In this episode, why the 'selfie' is a powerful weapon for anyone in battle.

Mention in the Episode

Molly McPherson on TikTok @mollybmcp
"I think I have found my favorite clip ever for media training." - @mollybmcp

Listen + Subscribe on Spotify or Apple Podcasts

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data.

177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict?

Tuesday, March 8, 2022 • Duration 08:35

Wondering if it's okay to keep marketing during times of unrest?

Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from Russia's attack on Ukraine. But it turns out, people are still interested in your products and services - they just need them delivered in a different way right now.

We know it's hard to stay positive watching, but that doesn't mean your business has to stop. In fact, we think it's more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.

In this episode, how you can keep marketing during times of unrest.

Listen + Subscribe on Spotify or Apple Podcasts

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data.

176: How to Write a Royally Good Media Advisory

Monday, February 28, 2022 • Duration 09:59

When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory.

Even if a media advisory isn't necessary for your organization, knowing how to handle it is always helpful for communicators.

In this episode, we'll discuss how to craft a media advisory: What is the point of writing an advisory and how to structure it.

Listen + Subscribe on Spotify or Apple Podcasts

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly:

The PR Breakdown with Molly McPherson – Details, episodes & analysis

Podcast details

Recent rankings

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Shared links between episodes and podcasts

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Apple Podcasts

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The PR Breakdown with Molly McPherson – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Youtube73

Tik Tok49

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Youtube73

Tik Tok49