Explore every episode of the podcast The PPC Cave
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Google Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85 | 03 Nov 2025 | 00:29:08 | |
In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025. 2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklist Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:39 Setting The Stage For Q4 (All of these tips will be on my website) 05:06 BFCM Prep 08:56 Google Ads Strategy 20:06 Target & Retarget Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Using P-Max for Lead Generation? | EP 84 | 27 Oct 2025 | 00:24:10 | |
In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets 09:32 Audience Signals 10:36 Conversion Tracking 11:48 Call Tracking Software 14:24 Landing Page Experience 17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83 | 20 Oct 2025 | 00:15:14 | |
In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results. Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82 | 13 Oct 2025 | 00:11:37 | |
In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing 05:00 Importance of lifestyle images on Google Ads 07:26 Black Friday + Cyber Monday 07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Everything You Need to Know About ChatGPT Ads I EP 81 | 06 Oct 2025 | 00:23:57 | |
In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| September 2025 Google Ads News I EP 80 | 29 Sep 2025 | 00:10:49 | |
In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile 03:52 Auto Created P-Max? 05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Ads Audit Checklist I EP 79 | 22 Sep 2025 | 00:22:45 | |
In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture 06:11 Conversion Tracking & Attribution 07:02 Campaign Settings 11:44 Keywords & Search Terms 13:15 Ad Copy & Extensions 13:48 Landing Page Experience 15:02 Performance Metrics Deep Dive 15:48 Opteo: Making Auditing Easier 21:03 Quick Wins You Can Apply TodayGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78 | 15 Sep 2025 | 00:22:33 | |
In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| 6 Questions Before Hiring a Google Ads Agency I EP 77 | 08 Sep 2025 | 00:44:53 | |
In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:50 Define Your Goals First 10:25 Look for Transparency in Reporting 18:40 Test Their Process, Not Just Their Pitch 25:50 Check Their Fit With Your Business 29:54 Start With a Short Commitment 33:57 What is their compensation structure?Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Don’t Obsess About Google Ads Attribution I EP 76 | 01 Sep 2025 | 00:18:24 | |
In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:22 Intro01:54 The 3 Big Pitfalls in 202504:00 Last-Click Bias Still Persists10:33 Performance Max = Black Box12:13 Don’t Obsess Over Attribution15:37 Key Takeaways16:44 Closing ThoughtsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Ads for Business Owners: Where to Start? I EP 75 | 25 Aug 2025 | 00:13:08 | |
In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:18 Intro02:41 The Beginner Crossroads (DIY, Freelancer, or Agency?) 07:56 YouTube/Podcast 08:30 Consultant vs. Manager 09:56 Beyond Ads Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Learning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74 | 18 Aug 2025 | 01:11:52 | |
In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:17 Intro 08:18 What is Opteo? 13:09 The Wasted Spend Problem 21:52 Core Features & How They Work 32:43 Technical Deep Dive 59:43 The Future of Opteo 01:08:17 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Using Google Ads as Your Only Marketing (Smart or Not?) I EP 73 | 11 Aug 2025 | 00:41:52 | |
In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro 02:59 We are ppc Managers, Not CMOs 12:00 All-In Mindset Pressure 17:52 Omni Channel 27:30 Opteo! 30:38 Demand Capture vs Positioning Your Brand to Create DemandGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Should I Bid On Brand Keywords? I EP 72 | 03 Aug 2025 | 00:30:32 | |
In Episode 72 of the PPC Cave, Gene Villanoz addresses the strategic considerations of bidding on brand keywords.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:42 Why Not? 06:45 Why Should I? 09:52 Snoopy Dog Food Example 18:25 What I Would Do 19:28 Client Example 28:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| How To Create Negative Keywords On P-Max I EP 71 | 28 Jul 2025 | 00:27:52 | |
In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Opteo free 28 day trial! Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro05:50 Why Need Negative Keywords P-Max 10:10 P-Max Negative Keywords 12:22 P-Max Negative Keywords Opteo VersionGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Creating Negative Keyword Lists In Chat GPT | Episode 70 | 21 Jul 2025 | 00:10:35 | |
In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:33 My Chat GPT Prompt 03:08 Why This Prompt Works Best 06:40 Make It Work Around YOUR Niche 08:04 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Signs You’re Out of Touch With Google Ads | EP 69 | 14 Jul 2025 | 00:19:59 | |
In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro 01:38 You're obsessed with exact match 06:04 You mistrust automation instead of feeding it 09:16 You think your job is inside the platform only 12:49 You Silo Campaigns by Channel 14:22 You Only Care About ROAS or CPA 17:29 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| How I Use Chat GPT To Create Google Ad Copy | EP 68 | 07 Jul 2025 | 00:13:24 | |
In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro 00:40 Google Ads Tool Series 02:37 Step 1: Get The Paid Version 03:40 Step 2: Create a new project 06:27 Step 3: Use Deep Research 11:58 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| 3 On-Site Fixes to Boost Google Ads Conversions | EP 67 | 30 Jun 2025 | 00:35:10 | |
In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro06:48 Tip 1 (Speed Up Your Site) 10:19 Tip 2 (Improve Product Page Trust Signals) 15:16 Tip 3 (Email Marketing) 20:04 Tip 4 (Streamline Checkout/Submit Form UX) 25:24 Bonus (Cross Sell & Up Sell) 33:14 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Ads Reddit Q&A for Beginners | EP 66 | 24 Jun 2025 | 00:21:02 | |
In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast Referral of $100 for a signed Client!Timestamps00:00 Intro01:16 Question 111:28 Question 214:20 Question 320:05 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| 3 Common Google Ads Mistakes in 2025 | EP 65 | 16 Jun 2025 | 00:16:22 | |
In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:40 Not Using Negative Keywords 05:20 No Conversion Tracking 08:42 Broad Match Keywords Without Control14:50 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| The Most Common Google Ads Myth... | EP 64 | 09 Jun 2025 | 00:14:35 | |
In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast Referral of $100 for a signed Client!Timestamps00:00 Intro01:01 Myth: Set It & Forget It02:15 Why People Believe It 05:14 Why It’s Dangerous 11:02 My Story Currently With P-Max 13:20 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Answering Reddit Google Ads & P-Max Questions | EP 63 | 03 Jun 2025 | 00:12:17 | |
In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Our Reactions to Google Marketing Live 2025 I EP 62 | 26 May 2025 | 00:56:05 | |
FREE TRIAL for Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the key announcements from Google Marketing Live 2025. They explore the introduction of Smart Bidding Exploration, the significance of AI Overviews in advertising, and the increasing integration of video ads across platforms, including YouTube and Google Search.Timestamps00:00 Intro 05:33 Smart Bidding Exploration 10:09 ADS In AI Overviews (Desktop) Above Google Shopping 11:29 Will an AI/LLM be the premier search engine? 14:26 More YouTube Placements, Video Ads, Etc.17:14 Asset Studio 35:25 Ask A Freelancer, How do you manage burnout? 43:49 $100 Referral for signed client 46:57 "Only Way To Win in the new era of search is with AI-powered campaigns-” 53:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Navigating Google Ads: Best and Worst Niches I EP 61 | 19 May 2025 | 00:46:02 | |
In this episode, Ryan Fenton discusses the best and worst niches for Google Ads. He provides insights into the costs and competitiveness of various niches, emphasizing the importance of understanding these factors for freelancers and agencies. Timestamps00:00 Intro 02:54 Exploring the Worst Niches for Google Ads 27:11 Identifying the Best Niches for Google Ads 42:51 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google News: AI Max + P-Max Channel Reporting I EP 60 | 12 May 2025 | 00:40:26 | |
In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max.Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| The Truth About Limited By Budget I EP 59 | 05 May 2025 | 00:17:55 | |
In this episode, Gene Villanoz discusses the implications of the 'limited by budget' notification in Google Ads. He emphasizes the importance of understanding what triggers this notification, which is often based on potential growth rather than actual performance. Timestamps:00:00 Intro01:34 When Can This Trigger & Why?06:28 When To Ignore?11:39 When To Increase?15:42 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| How To Scale Your Digital Marketing Business I EP 58 | 28 Apr 2025 | 00:49:15 | |
In this episode, Gene Villanoz and Ryan Fenton discuss the intricacies of scaling a digital marketing business, focusing on the importance of financial management, tax strategies, and building a supportive team. Timestamps00:00 Intro03:33 Taxes 15:08 Get A Team 23:55 Ask a Freelancer: One Thing We've Changed Our Minds On 36:32 Clients 48:03 OuttroGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Ads Reddit Q&A | EP 57 | 21 Apr 2025 | 00:37:30 | |
In this episode, Gene Villanoz and Ryan Fenton discuss their experiences in PPC management, share a humorous client story, and answer Reddit questions about PPC challenges and red flags when taking on new clients.Timestamps 00:00 Intro 01:07 Ryan's Fiverr Client Story 08:15 Reddit Question 1 16:14 Ask a Freelancer Segment 20:07 Reddit Question 2 35:02 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| What To Do When Things Go Wrong? EP 56 | 14 Apr 2025 | 00:44:35 | |
In this episode, Gene Villanoz and Ryan Fenton discuss the challenges faced in managing Google Ads PPC accounts, particularly when performance issues arise. They explore the importance of understanding budget constraints, ensuring proper conversion tracking, and the significance of open communication with clients. Timestamps00:00 Intro01:35 What to Do When Things Go Wrong03:55 Performance Issues After Changes09:50 Understanding Budget Restraints11:07 The Importance of Conversion Tracking18:03 Evaluating Data Over Time22:53 Client Communication and Honesty30:40 Navigating Client Relationships in Performance Marketing42:44 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| What We Know About Search Max | EP 55 | 07 Apr 2025 | 00:48:45 | |
In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro 01:53 What is one piece of advice as a PPC Manager 08:31 What Is Search Max? 42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Merchant Center In 2025 I EP 54 | 31 Mar 2025 | 00:20:09 | |
In this episode, Gene goes in depth on using Google Merchant Center effectively in 2025.Timestamps:00:00 Intro01:07 AI Image Testing04:58 Building Out Store Profile06:00 Linking Socials7:08 Merchant Promos7:55 Store Quality18:16 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| The New Way TROAS Works | Episode 53 | 24 Mar 2025 | 00:45:03 | |
In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| STOP Using Search Impression Share in 2025 | Episode 52 | 17 Mar 2025 | 00:10:41 | |
In this episode, Ryan discusses a shift in Google Ads strategy, focusing on key performance metrics rather than search impression share. He uses a real client example in the plumbing niche to illustrate his points. Timestamps:00:00 Intro00:39 Challenges in the Plumbing Niche03:33 Search Impression Share Issues06:37 New Metrics to Focus On08:38 Final Thoughts & Recommendations10:02 Closing Remarks & Engagement Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanoz | |||
| Lead Gen Metrics That Actually Matter in 2025 | Episode 51 | 10 Mar 2025 | 00:32:51 | |
In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025. Timestamps: 00:00 Intro 02:23 New Addition to PPC Cave Team 04:47 Gene Entering the Lead Gen World 06:25 Is Search Impression Share Still A Valuable Metric? 13:06 Smart Bidding and Broad Match 20:14 Ryan Client Testimonial Plumbing Niche 30:43 Wrap Up Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCavetiktok.com/ @ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Scaling Google Ads in 2025 Without Wasting Budget | EP 50 | 03 Mar 2025 | 00:42:42 | |
In this episode, we’ll break down how to grow your ad spend while maintaining (or improving) ROAS. Scaling your Google Ads campaigns sounds great—but doing it profitably is another challenge altogether. In 2025, Google’s automation, AI-driven optimizations, and rising CPCs make scaling tricky. Timestamps: 00:00 Intro 00:41 Common Mistakes in Scaling Google Ads 10:51 Scaling Slowly & Strategically 17:13 Adjust Bidding Strategies for Scaling 31:01 Final Thoughts & Takeaways For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and follow The PPC Cave today! | |||
| Reddit Questions Scaling & Low impressions I EP 49 | 24 Feb 2025 | 00:17:27 | |
In this episode we continue our Q&A Series, and jump on Reddit to answer some questions.We speak about low impressions and how to get impressions and clicks faster along with scaling an account or campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Google Ads Reports 2025: The Right & Wrong Way I EP 48 | 17 Feb 2025 | 00:35:40 | |
In this episode we continue our series, How to Get Started As a Freelancer/Agency. We talk reporting, reporting is important to build trust, communication, and set the tone for future longevity with a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today! | |||
| Top 2 Reasons to Run Google Ads I Short EP 8 | 10 Feb 2025 | 00:10:23 | |
In this episode of PPC Cave Short Episodes, Ryan and Gene discuss the top two reasons to run Google Ads, measurability and (local) intent. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! | |||
| 2025 Big Performance Max Updates I EP 47 | 03 Feb 2025 | 00:34:07 | |
In this episode we continue our series "Google Ads For Beginners" and review the new Performance Max updates here in January 2025. Have you seen any of the betas roll out in the accounts you manage? Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| 4 Mistakes That Could Ruin Your Campaigns I EP 46 | 27 Jan 2025 | 00:29:09 | |
In this episode we continue our series "Google Ads For Beginners" and go on about 4 items/default settings that could absolutely be runining your future campaigns or current campaigns. Some of these settings are defaulted by Google Ads themselves, with no way to change until after creating a campaign. Very sneaky Google! Check this full episode out. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| 2 Important Google Merchant Center Tips I EP 45 | 17 Jan 2025 | 00:33:20 | |
In this episode we start an ongoing series, Google Merchant Center Optimizations. Ryan and Gene both give you one tip about Google Merchant Center and explore applicable stories on why these things are important. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Everything You Need To Know About Target ROAS I Short EP 7 | 13 Jan 2025 | 00:14:06 | |
In this episode of PPC Cave Short Episodes, Ryan and I discuss TROAS, when to use it, how to optimized it, and when to move on from it. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Secondary Bid Adjustments vs Automated Bid Strategy I Short EP 6 | 06 Jan 2025 | 00:06:27 | |
In this episode of PPC Cave Short Episodes, we get specific and compare when to continue to optimize your secondary bid adjustments vs switching all-together to an automated bid strategy. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| How Important is Conversion Tracking? I Short EP 5 | 30 Dec 2024 | 00:12:38 | |
In this episode of PPC Cave Short Episodes, we break down the importance of conversion tracking, not only for eCommerce but for lead-gen also. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| 2024 Recap Learnings & Next Year Predictions I EP 43 | 21 Dec 2024 | 00:59:24 | |
2024 has been a wonderful year. We want to express gratitude to everyone a part of this journey. In this episode we discuss what we learned in 2024 and what we expect out of 2025. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Why Should I Hire A Google Ads Freelancer I Ryan Case Study | 16 Dec 2024 | 00:10:02 | |
In this episode of The PPC Cave, Ryan shares his thoughts on whether hiring a Google Ads freelancer is worth it. He discusses the potential benefits, such as improved ROI, better ad performance, and saving time. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Managing Clients In Q4, Lead-Gen Vs eCom I EP 42 | 09 Dec 2024 | 00:29:04 | |
Since Q4 has been upon us, we provide client-management tips for both lead generation and eCommerce. We discuss, why Q4 matters to clients, challenges advertisers may face, and what you can do to communicate effectively in this high stress season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Search Impression, Lost Due to Rank, and Budget I Short EP 4 | 30 Nov 2024 | 00:07:51 | |
In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success. He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility. Ryan shares insights on how to analyze your impression share, improve your rank through better ad quality and bidding strategies, and determine if your budget is limiting your reach. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||
| Common Mistakes for BFCM I Short EP 3 | 25 Nov 2024 | 00:17:46 | |
Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today! | |||