My guest today is Dr Hane Aung Co-Founder of GroovSense - a leading global UK MusicTech company on a mission to automate the social music playing experience

via their AI Music Selection App. 

In this episode, Dr Hane and I discuss the ins and outs of automating the social music playing experience. Using artificial emotionally intelligent technologies

to create the perfect playlist.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites:

#1 Dr. Hane Aung’s career journey from breakdancer, to Behavioural Computer Scientist to the Co-Founding GrooveSense.

#2 How GroovSense is combing Artificial Emotionally Intelligent technology to automatically analyze the mood of the party crowd as it changes. (12:50)

#3 Now music fans around the world can create the perfect real-time ‘hosted’ party playlist with GroovSense. (23:46)

#4 The ABBA Journey - how GroovSense scientifically learns about the crowd (30:28)

#5 The GroovSense DJ Dashboard helps DJs make the best music selections based on the crowd’s tastes. (43:23)

#6 How businesses such as restaurants, clubs, and retail can utilize GroovSense to automatically measure the behavior of customer sentencing to maximize their in-store music. (49:05)

#7 GroovSense App vs. Social Jukebox App (56:35)

#8 Dr. Hane Aung’ predicting the future of real-time behavioral sensing technology and GroovSense. (1:01:39)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#musiclicensing #chantalepp #ClicknClear #audiobranding #musicindustry

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is Chantal Epp, an award-winning Entrepreneur, World Champion cheerleader, pioneer of ParaCheer and last but not least, the founder and the CEO of ClicknClear.- the music rights tech and licensing company in the performance sports and fitness space.

In this episode, Chantal Epp and I discuss the ins and outs of enforcing music licensing and the power of music in the performance sports and fitness space, making sure artists get fairly paid for their amazing work of art.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites:

1# Chantal Epp uses the power of music as a way to release her inner emotions. (02:40) 

#2 From dreaming to becoming a Pop Star to successfully disrupting the music industry with ClicknClear. (08:15) 

#3 Chantel Epp also holds the title “World Champion Cheerleader”. (09:27) 

#4 From studying classical music to starting a career in commercial music (11:36) 

#5 Synergy Sounds was founded due to the lack of professional cheerleading music mixes in the UK. (13:08) 

#6 It was Chantal Epp’s passion for cheerleading and music that became the creation and innovation of ClicknClear. (15:30) 

#7 Chantal Epp and her team have managed to sign, and clear music licence deals with 720 record labels and publishers, including Sony, Warner, Universal Music Publishing Group and BMG. (18:11) 

#8 ClicknClear’s technology solves and serves the entire sporting ecosystem. (25:52) 

#9 How clients use and benefits from ClicknClear services to increase the value of music in their sports activities. (28:35) 

#10 How Chantal Epp successfully secured investment in the creative industry. (36:22) 

#11 ClicknClear future goal is to continue building a healthy licencing technology system that pays artists fairly. (42:37) 

#12 Chantal Epp’s biggest music industry learnings (44:17) 

#13 Chantal Epp’s tips to other female and diverse entrepreneurs that would like to get into and succeed in the music industry (48:17) 

#14 ClicknClear’s future innovation strategy (49:19) 

#15 Chantal Epp featured in the Kindness & Leadership 2020. (50:12) 

#16 Chantal Epp’s motivation behind advocating for ParaCheer (disability-inclusive cheerleading). (53:33) 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#musiclicensing #chantalepp #ClicknClear #audiobranding #musicindustry

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

- Leona Lewis (performed by Chantal Epp)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.

Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound

content to offer consumers an unforgettable full-body audio experience.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites

#1 What is augmented audio technology? (4:09)

#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)

#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)

#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)

#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)

#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)

 #7 Feeling is believing.How does music feel like? (38:11)

#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#flexound #AugmentedAudio #MerviHeinaro #cinema

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?"

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” -  Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks  (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of  Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft?  (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "For instance the music preference of the employees were really not in line with the music of the brand identity".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the best research job in the world.  

#2 Meet Sweden’s coolest hard rock and heavy metal professor.

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

#4 The successful music strategy of Starbucks - what brands should learn.

#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

#6 Why randomized music experiment is the key to capture the causal effects.

#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!

#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales? 

#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.

#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience. 

#11 Can sound decrease store theft? 

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "He realized after a while he couldn't continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” -  Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks  (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of  Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft?  (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Sven-Olov Daunfeldt: "Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters".

Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft? (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

Soundbite #1 

Sven-Olov Daunfeldt has the best research job in the world.   

Soundbite #2 04:00

Meet Sweden’s coolest hard rock and heavy metal professor.

Soundbite #3 08:22

“The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

Soundbite #4 14:13 

The successful music strategy of Starbucks - what brands should learn.  

Soundbite #5 19:40

“The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

Soundbite #6 34:05

Why randomized music experiment is the key to capture the causal effects.

Soundbite #7 35:11 

It’s proven - music has a huge effect on store employees. Shoot me! Literally!

Soundbite #8 41:58

Choose between the store employees' happiness of influencing the in-store music, or losing sales?

Soundbite #9 53:03

Stop turning on the radio, your choice of in-store music makes or breaks your business. 

Soundbite #10 58:51

Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.

Soundbite #11 1:02:00

Can sound decrease store theft? 

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.

Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound

content to offer consumers an unforgettable full-body audio experience.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites

#1 What is augmented audio technology? (4:09)

#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)

#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)

#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)

#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)

#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)

 #7 Feeling is believing.How does music feel like? (38:11)

#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#flexound #AugmentedAudio #MerviHeinaro #cinema

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft? (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.

My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.

Soundbites:

#1 Sven-Olov Daunfeldt has the Best Research Job in the World.  

#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)

#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)

#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)

#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)

#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)

#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)

#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)

#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)

#10 Experiential Marketing is the Next Big thing Post COVID-19 where the Music Stands in the Center of the Experience. (58:51)

#11 Can Sound Decrease Store Theft? (1:02:54)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

Guest:

Sven-Olov Daunfeldt

Head of Research

Handelnsforskningsinstitut.se/en

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski : "I think music allows the brands to access consumers that otherwise can be hard to reach".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.   

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski's successful journey in the music business and career advice.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.   

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski: "What we've really noticed is the rise in music and listening to music from Africa".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.   

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski: "The rise in nostalgia and comfort genres is the type of music that people wanted to listen to".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.  

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinsk: "Last year billboard launched two new global charts, one global 200 song charts and then one global excluding the US".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.  

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski: "A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.  

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski: "Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn't say that".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.  

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Helena Kosinski: "Then continuing to use different types of streaming services. On the film and TV side that's seen the biggest increase was Netflix and Disney plus launched".

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.  

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.

Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound

content to offer consumers an unforgettable full-body audio experience.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites

#1 What is augmented audio technology? (4:09)

#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)

#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)

#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)

#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)

#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)

 #7 Feeling is believing.How does music feel like? (38:11)

#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#flexound #AugmentedAudio #MerviHeinaro #cinema

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my dear friend Helena Kosinski. In this episode, Helena and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report which provides an overview of the music industry's leading trends, data and insights from the past 12 months. The report is in collaboration with Billboard and outlines the powerful role music continues to play in consumers’ lives.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.

Soundbites

#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”.   

#2 Consumers' interest in virtual concerts.

#3 Key take away - MRC Data's 2020 U.S. Year-End report.

#4 Billboard and MRC launch two new global music charts; ‘Billboard Global 200' and the ‘Billboard Global Excl. US'. 

#5 The top US genre of 2020: a comfortable, escapist space, and a wave of nostalgia during Covid-19. 

#6 2021 Music industry trends & the future of music.

#7 Helena Kosinski's successful journey in the music business and career advice.

#8 Music x Brands: music marketing opportunities.

Helena Kosinski

VP Global

MRC Data

MRC Entertainment

www.mrcentertainment.com

🔴👉 Download report from: https://www.billboard.com/p/u-s-music-year-end-report-2020/

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#Billboard #audiobranding #MRCData #Musicindustry #HelenaKosinski #musicmatter #podcast #livestream #audiostreaming #music

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just take care of the acoustic part".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became  Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.  

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We say that is not going to be very good in that position because the sound is going to bump, and you're going to have an acoustic problem". 

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "When we started there were no sound systems that fit the need, so we had to develop our own".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We managed to do this sound event with directional speakers as navigation direction".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "We had a really brave customer, because the whole idea of mood Stockholm from the beginning was that they wanted to create something that wasn't existing".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "In open office spaces of co-working spaces  I would recommend to build different sections depending on staff task and mood".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.

Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound

content to offer consumers an unforgettable full-body audio experience.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites

#1 What is augmented audio technology? (4:09)

#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)

#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)

#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)

#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)

#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)

 #7 Feeling is believing.How does music feel like? (38:11)

#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#flexound #AugmentedAudio #MerviHeinaro #cinema

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Margareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is my new friend Margareta Andersson, a passionate woman that thrives on challenges, creativity and positivity. Just like me, she has a true entrepreneurial spirit and loves everything with sound. It was her passion for sound that landed her in the Sound Architecture industry. Margareta is now the Section Manager at Efterklang, a Scandinavian company with dedicated experts in engineering, architectural, music and academia. In this episode, Margareta and I are going to discuss the ins and outs of Sound architecture.

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project. 

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they're playing it legally now for the first time".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.

Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound

content to offer consumers an unforgettable full-body audio experience.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites

#1 What is augmented audio technology? (4:09)

#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)

#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)

#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)

#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)

#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)

 #7 Feeling is believing.How does music feel like? (38:11)

#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai

#flexound #AugmentedAudio #MerviHeinaro #cinema

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by:

- Aurora by tubebackr | https://soundcloud.com/tubebackr

- Jarico - Island (8D AUDIO)

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.

Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.

Soundbites

#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden

www.soundtrackyourbrand.com

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.

Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson.

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity.

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.

Efterklang

www.afconsult.com

Host: 🔥 Follow Jasmine Moradi on 🔥

🔴👉 Website https://jasminemoradi.com

🔴👉 Twitter https://twitter.com/JasmineMoradi

🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi

🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/

🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/

#audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness

Approval:

Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

Support this show http://supporter.acast.com/the-power-of-audio-science-ai.

Hosted on Acast. See acast.com/privacy for more information.