The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Discover shows related to The Power of Audio + Science + AI with Jasmine Moradi , based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
There is no related content for this show.
27. AI Music Selection: How GroovSense is utilizing Emotion AI to automate the social music playing experience to create the perfect playlist. | Dr Hane Aung, Co-Founder GroovSense
Episode 27
Tuesday, February 22, 2022 • Duration 01:12:46
My guest today is Dr Hane Aung Co-Founder of GroovSense - a leading global UK MusicTech company on a mission to automate the social music playing experience
via their AI Music Selection App.
In this episode, Dr Hane and I discuss the ins and outs of automating the social music playing experience. Using artificial emotionally intelligent technologies
to create the perfect playlist.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
#1 Dr. Hane Aung’s career journey from breakdancer, to Behavioural Computer Scientist to the Co-Founding GrooveSense.
#2 How GroovSense is combing Artificial Emotionally Intelligent technology to automatically analyze the mood of the party crowd as it changes. (12:50)
#3 Now music fans around the world can create the perfect real-time ‘hosted’ party playlist with GroovSense. (23:46)
#4 The ABBA Journey - how GroovSense scientifically learns about the crowd (30:28)
#5 The GroovSense DJ Dashboard helps DJs make the best music selections based on the crowd’s tastes. (43:23)
#6 How businesses such as restaurants, clubs, and retail can utilize GroovSense to automatically measure the behavior of customer sentencing to maximize their in-store music. (49:05)
#7 GroovSense App vs. Social Jukebox App (56:35)
#8 Dr. Hane Aung’ predicting the future of real-time behavioral sensing technology and GroovSense. (1:01:39)
26. Music Licensing: How ClicknClear enforces music licensing and the power of music in the performance sports and fitness space. | Chantal Epp, Founder & CEO ClicknClear
Episode 26
Sunday, January 16, 2022 • Duration 58:49
My guest today is Chantal Epp, an award-winning Entrepreneur, World Champion cheerleader, pioneer of ParaCheer and last but not least, the founder and the CEO of ClicknClear.- the music rights tech and licensing company in the performance sports and fitness space.
In this episode, Chantal Epp and I discuss the ins and outs of enforcing music licensing and the power of music in the performance sports and fitness space, making sure artists get fairly paid for their amazing work of art.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
1# Chantal Epp uses the power of music as a way to release her inner emotions. (02:40)
#2 From dreaming to becoming a Pop Star to successfully disrupting the music industry with ClicknClear. (08:15)
#3 Chantel Epp also holds the title “World Champion Cheerleader”. (09:27)
#4 From studying classical music to starting a career in commercial music (11:36)
#5 Synergy Sounds was founded due to the lack of professional cheerleading music mixes in the UK. (13:08)
#6 It was Chantal Epp’s passion for cheerleading and music that became the creation and innovation of ClicknClear. (15:30)
#7 Chantal Epp and her team have managed to sign, and clear music licence deals with 720 record labels and publishers, including Sony, Warner, Universal Music Publishing Group and BMG. (18:11)
#8 ClicknClear’s technology solves and serves the entire sporting ecosystem. (25:52)
#9 How clients use and benefits from ClicknClear services to increase the value of music in their sports activities. (28:35)
#10 How Chantal Epp successfully secured investment in the creative industry. (36:22)
22.8 Soundbite | How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. | Mervi Heinaro, CEO at FLEXOUND
Episode 22.8
Monday, August 30, 2021 • Duration 04:33
Mervi Heinaro CEO at FLEXOUND, - The Finnish Augmented Audio™ start-up that combines high-quality sound with physical vibrations, allowing you as a consumer to both hear and feel music and sound at the same time.
Full Episode 22. Augmented Audio Technology: - Let Your Skin Do The Listening. FLEXOUND sets the standard on how brands can add the sensation of touch to any entertainment, automotive & healing sound
content to offer consumers an unforgettable full-body audio experience.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites
#1 What is augmented audio technology? (4:09)
#2 How FLEXOUND Augmented Audio™ enhance the entertainment, automotive and healing enjoyment. (12.09)
#3 Asian cinema companies are in the front edge implementing augmented audio technology to meet customers demand for new experiences. (17:49)
#4 The FLEXOUND Smile: Consumer's never want to experience normal cinema after their augmented audio experience. (21:54)
#5 The HUMU Augmented Audio Cushion™ experience vs. normal headphones. (30:30)
#6 How FLEXOUND Augmented Audio™ is used in therapy to increase wellness and self-care (34:45)
#7 Feeling is believing.How does music feel like? (38:11)
#8The future of FLEXOUND Augmented Audio™: replacing loudspeakers in automotives noise reduction in game arcades (41:28)
13.11 Soundbite | Can Sound Decrease Store Theft? | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.11
Monday, February 22, 2021 • Duration 03:28
Sven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?"
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the Best Research Job in the World.
#2 Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. (04:00)
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. (08:22)
#4 What Brands Should Learn from the Successful Music Strategy of Starbucks (14:13)
#5 “The Impact of Music in Restaurants” - Why the Sound of Ed Sheeran Helps Sell Fries. (19:40)
#6 Why Randomized Music Experiment is the Key to Capture the Causal Effects. (34:05)
#7 It’s Proven - Music has a Huge effect on store employees. Shoot me! Literally! (35:11)
#8 Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? (41:58)
#9 Stop Turning on the Radio, Your Choice of In-Store Music Makes or Breaks Your Business. (53:03)
13.10 Soundbite | Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience. | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.1
Monday, February 22, 2021 • Duration 06:40
Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
13.9 Soundbite | Stop Turning On The Radio, Your Choice Of In-store Music Makes Or Breaks Your Business. | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.9
Monday, February 22, 2021 • Duration 05:54
Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
13.8 Soundbite | Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.8
Monday, February 22, 2021 • Duration 11:11
Sven-Olov Daunfeldt: "For instance the music preference of the employees were really not in line with the music of the brand identity".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
13.7 Soundbite | It’s Proven - Music has a Huge Effect on Store Employees. Shoot me! Literally! | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.7
Sunday, February 21, 2021 • Duration 06:52
Sven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
13.6 Soundbite | Why Randomized Music Experiment is the Key to Capture the Causal Effects. | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.6
Sunday, February 21, 2021 • Duration 01:12
Sven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
13.5 Soundbite | The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries. | Sven-Olov Daunfeldt, Institute of Retail Economics
Episode 13.5
Sunday, February 21, 2021 • Duration 14:35
Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
