Explore every episode of the podcast The Poodle to Pitbull Pet Business Podcast

Are you spending a fortune trying to attract new dog daycare clients while overlooking the ones you've already got?

What would happen if you started recognising, rewarding and communicating with your best customers more consistently?

And could a few simple changes to your customer journey generate more repeat business, more referrals and more profit without needing to squeeze another dog into your facility?

In this episode, I'm taking you behind the scenes of our recent Dog Daycare Success Academy Immersion Event in Milton Keynes, where we spent two days exploring how to build a smarter, more responsive pet business.

You'll hear directly from DDSA members as they share their biggest breakthroughs, the gaps they've discovered in their customer journeys and the changes they're planning to make when they get back to their businesses.

And one thing quickly becomes obvious. Most pet businesses are sitting on a goldmine of opportunities with the clients they've already got. There are dozens of simple ways to improve the experience your customers receive. The problem is that most of these things never happen consistently because they're left to chance, memory or an already busy member of staff.

In this episode, you'll discover:

• The Hidden Value of Your Existing Clients – Why recognising and rewarding your best customers can be more valuable than constantly chasing new ones.
• How to Build Your Future Bank – Why birthday cards, milestone celebrations, customer appreciation and thoughtful follow-up can create more opportunities for future revenue
• Automate the Predictable, Humanise the Memorable – How to use automation to trigger personal touches, handwritten cards, gifts and videos without relying on someone remembering to do them.
• The Customer Journey Doesn't End at the Sale – Why your customers' needs, concerns and expectations change over time, and how your business should respond at every stage.
• The Power of Paper and Ink – Why physical newsletters, birthday cards and personalised communications can help you stand out in an increasingly digital world.
• Why Good Businesses Still Need a Kick Up the Backside – How even experienced, successful pet business owners discover missed opportunities when they get together, share ideas and challenge each other's thinking.

Listen to the cameraderie my members share and ask yourself if you would benefit from being part of a powerful mastermind like this?

If the answer is 'YES!' you are in luck because the doors to the Dog Daycare Success Academy are NOW OPEN!

If you're a dog daycare or pet resort owner who wants to build a more profitable business, improve your customer experience and stop leaving so much money on the table, I'd love to help you.

Inside DDSA, you'll get monthly asset training, weekly Mission Control Q&A sessions and quarterly immersion events alongside ambitious pet business owners from the UK and US.

Find out more and join at:

petbusinessmarketing.com/successacademy

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations and deliver an exceptional customer experience.

Find out more at tailpro.uk

Why is it so easy to spend thousands on new kennels, software or equipment, but so difficult to invest in becoming a better business owner?

Could the real reason you're avoiding coaching or a mastermind be that you're afraid of what happens AFTER you've handed over the money?

And what's scarier: investing in yourself today, or getting to this time next year and discovering you're still dealing with exactly the same problems?

In this special Halloween episode, I'm talking about something that genuinely frightens the life out of many pet business owners. Investing in themselves. And I think I've figured out why. You see, buying a new booking system, upgrading your kennels or getting a fancy new website feels like progress. You hand over the money, receive something tangible and tick another job off your list.

But investing in yourself is different. When you pay for coaching, join a mastermind or put yourself in a room full of successful business owners, handing over the money is only the beginning. Because now you've got to do the work. Make the uncomfortable decisions. Confront the weaknesses in your business. And potentially have someone like me asking why you STILL haven't put your prices up!

In this episode, I share some personal stories about the investments that have had the biggest long-term impact on my life and business, from a coffee machine and a ridiculously comfortable mattress to the dog training courses and masterminds that completely changed the direction of my career.

And I explain why the most expensive decision you make this year might be the decision to do absolutely nothing.

In this episode, you'll discover:

• Why Investing in Yourself Feels So Scary – The difference between buying something for your business and paying someone to challenge your thinking, expose your weaknesses and hold you accountable.
• The Investment That Keeps Paying You Back – Why improvements to things you do every day can deliver enormous long-term value, and why the same principle applies to developing yourself as a business owner.
• Why I Still Pay for Coaching – How dog behaviour courses and business masterminds helped transform my business, and why I continue investing in mentors more than a decade later.
• The Power of the Mastermind – What Napoleon Hill understood about bringing ambitious people together, and why the right room can help you make breakthroughs you'd struggle to achieve on your own.
• The Three Pillars of Business Growth – How monthly asset training, weekly Mission Control calls and in-person immersion events combine inside the Dog Daycare Success Academy to help owners build more profitable, valuable businesses.

The doors to the Dog Daycare Success Academy are NOW OPEN!

If you're a dog daycare or pet resort owner who wants to stop putting off the changes you know you need to make, I'd love to help you.

Join now and we'll get straight to work identifying the quick wins in your business and creating a roadmap to finish the year strong and start 2027 with a bang.

But enrolment is only open for a short time.

Find out more and join at:

petbusinessmarketing.com/successacademy

Are you looking for someone to tell you what you want to hear… or what your pet business actually needs?

Have you invested in courses, attended events and collected hundreds of ideas, but still struggle to turn them into meaningful progress?

And could the biggest thing holding your business back be that you're trying to fix the wrong problems in the wrong order?

In this episode, I'm joined by my good friend Eve Molzhon, founder of Dog Handler Academy, for a conversation we recorded at her recent Business Leadership Summit in Chicago. Eve wanted to know what actually happens inside my Dog Daycare Success Academy, who it's designed for, and why so many successful pet business owners keep coming back for more.

And we get into something I think is hugely important when it comes to coaching. Sometimes the most valuable advice you can receive is the advice you don't particularly want to hear.

Because I've lost count of the number of business owners who come to me wanting to introduce memberships, launch new services or implement some fancy new marketing strategy, when the first thing they actually need to do is fix their pricing, improve their existing offers or sort out their business model.

Giving people another exciting idea is easy. Helping them make the right decisions, in the right order, and holding them accountable for actually doing the work is where the real value lies.

In this episode, you'll discover:

• Why Good Coaching Isn't Always Comfortable – Why having someone challenge your thinking and call you out when necessary can be far more valuable than another round of encouragement.
• The Importance of Doing Things in the Right Order – Why memberships, automation and new revenue streams aren't always the first things your business needs.
• Why Accountability Accelerates Progress – How regular coaching, clear priorities and someone checking you're actually doing the work can transform the pace of change.
• Why Cookie-Cutter Advice Doesn't Work – How a brand-new daycare and a 20-year-old multi-location pet resort can both benefit from coaching, but need very different strategies.
• The Value of Having Someone in Your Corner – Why having an experienced coach, a roadmap and a community of ambitious owners makes the difficult decisions much easier to navigate.

We also talk about the incredible community we've built inside DDSA, our upcoming immersion events in San Francisco and Edinburgh, and why I'm such a big believer in bringing together ambitious business owners from both sides of the Atlantic.

If you're a dog daycare or pet resort owner who wants to make more money, enjoy more freedom and finally start making the changes you've been putting off, you can add your name to the Dog Daycare Success Academy waitlist at:

petbusinessmarketing.com/successacademy

The doors will reopen in November, around the Hershey Pet Boarding & Daycare Expo.

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations and deliver an exceptional customer experience.

Find out more at tailpro.uk.

Are you brilliant at looking after dogs… but still working seven days a week?

Have you collected qualifications, improved your handling skills and become better and better at your craft… without your income increasing or your freedom improving at the same rate?

What if the next big breakthrough in your pet business has absolutely NOTHING to do with becoming better with dogs?

In this episode, I'm sharing something I've become increasingly passionate about after 15 years in the pet industry: Being brilliant with dogs is only part of what it takes to build a brilliant pet business.

I share some of the lessons from my own journey, from launching Pack Leader Dog Adventures as a deliberately premium-priced service in 2011, through to the painful failure of my online pet store and the realisation that passion, expertise and hard work simply weren't enough. That failure sent me down the rabbit hole of direct response marketing, copywriting, pricing, positioning, customer psychology, systems, upsells and all the other stuff nobody teaches you when you decide to start a pet business. And I dive into some of that good stuff here.

I also take you behind the scenes of our recent Operation Codebreaker DDSA Immersion Event in Milton Keynes, where members worked on automation, systems and creating businesses that are less dependent on them. And you'll hear from US DDSA members Tara and Skylor, who travelled across the Atlantic to join us, share ideas with the UK members and experience first-hand the cross-pollination that happens inside the academy.

In this episode, you'll discover:

Why Being Great With Dogs Isn't Enough – The uncomfortable reason passion, qualifications and technical expertise don't automatically create a successful business.
The Expensive Failure That Changed My Business – How my disastrous online store taught me more about business than many of my successes.
Why You Don't Need Another Gold Star – How constantly chasing qualifications can become a substitute for making the commercial changes your business really needs.
Why Premium Pricing Changed Everything – What I learned from charging twice as much as my competitors when I launched Pack Leader Dog Adventures.
The Shift From Operator to Business Leader – Why learning about pricing, marketing, leadership, systems and wealth creation gives you MORE opportunity to make an impact, not less.

If you're a dog daycare or pet resort owner who knows you're brilliant at what you do but wants to become equally brilliant at building the BUSINESS around it, you can join the Dog Daycare Success Academy waitlist at:

petbusinessmarketing.com/successacademy

Are you adding enrichment activities to your services… or actually building a business where your whole team understands enrichment?

Could there be dozens of opportunities inside your facility to create calmer, happier and more stimulating experiences for the dogs in your care?

And what happens when your staff finally understand the why behind enrichment, rather than simply being told what activities to do?

In this episode, we're just THREE DAYS away from the 2026 Pet Care Enrichment Summit, so I'm giving you another sneak peek at some of the incredible training we've got coming your way.

First, you'll hear from DDSA member Alex Varney, who'll be speaking at this year's summit about something slightly different: creating enriching experiences for your employees. Alex shares a brilliantly simple way she combines positive reinforcement, team education, core values and a bag full of cheap, silly prizes to make learning more engaging for her staff.

Then we go behind the scenes with Enrich U Dean Tim Jackson, who recently spent two days at Royvon Dog Training carrying out an enrichment audit, training the team and helping them identify ways to weave more enrichment into the services they already provide. And this is where enrichment starts to become much bigger than a lick mat, snuffle mat or occasional activity.

It becomes part of the culture of the business.

In this episode, you'll discover:

• Why Enrichment Starts With Your Team – How getting staff excited, educated and involved makes it far easier to improve the experience you provide for the dogs.
• How to Conduct an Enrichment Audit – Why walking through your facility with fresh eyes can uncover hidden opportunities to improve your environment and services.
• The Importance of Understanding the "Why" – How teaching the principles behind enrichment creates better decision-making than simply handing staff a list of activities.
• How to Enrich the Employee Experience – Alex Varney's simple positive-reinforcement approach to making staff training, core values and education more fun.
• How to "Disnify" an Existing Service – Why enrichment doesn't always require completely reinventing what you do; sometimes it's about fine-tuning an already great service and making the experience even better.

You'll also hear directly from the Royvon team about what they learned from Tim's visit, including the five pillars of enrichment, scent, creating calmer environments and how the training reignited their enthusiasm for putting enrichment into practice.

The 2026 Pet Care Enrichment Summit starts in just THREE DAYS, with speakers from dog training, daycare, scent work, pet sitting and the zoo world all sharing their expertise.

Click here to grab your ticket now!

Thanks to our amazing show sponsor Tailpro, learn more about their amazing booking app here 

Remember those goals you set at the start of the year?

Are you on track to hit them… or did they quietly disappear somewhere around March?

And with just 90 days of the year remaining, what could you still change if you got some proper momentum behind you?

In this episode, I'm talking about one of the most valuable — and underrated — forces in business: momentum. I've just returned from another coaching event in London with a notebook full of ideas, reminders and things I want to implement in my own business over the next 90 days.

And yes, despite having been in business for years, coaching pet business owners for more than a decade and having invested a small fortune in my own education, I still pay other smart people to coach, challenge and teach me. Because I believe you should practise what you preach.

More importantly, I know how difficult it is to keep moving forward when you're trying to do everything on your own. The right coach, mastermind, event or group doesn't just give you more information. It gives you fresh ideas, accountability, shortcuts, perspective and — crucially — the momentum to keep moving when business inevitably throws something unexpected at you.

I also catch up with puppy specialist Adam Delderfield, who gives us a preview of his upcoming Pet Care Enrichment Summit session on completely rethinking the traditional puppy class. Adam explains how he uses enrichment to create a better learning experience for BOTH puppies and their owners — because people might forget exactly what you taught them, but they remember how you made them feel.

In this episode, you'll discover:

Why Momentum Matters So Much – How progress can quickly accelerate when you're moving forward — and how easily it can disappear when you start sitting back.
Why I Still Invest in Coaching – What I continue to get from mentors, masterminds and events despite having spent years building my own successful business.
Why You Should Practise What You Preach – If you expect clients to invest in themselves and their dogs, you should be willing to invest in becoming better at what you do too.
The Power of the 90-Day Reset – Why the final quarter of the year is a perfect opportunity to reassess your goals, regain focus and build momentum heading into 2027.
Why Action Still Matters Most – Coaching can provide the ideas, accountability and shortcuts, but none of it works unless you actually implement what you learn.

If you want to join us for the Pet Care Enrichment Summit, grab your ticket at:

enrichmentsummit.com

And if you're a dog daycare or pet resort owner who wants more momentum, accountability and help moving your business to the next level, you can join the Dog Daycare Success Academy waitlist at:

petbusinessmarketing.com/successacademy

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations and deliver an exceptional customer experience.

Find out more at tailpro.uk

What can a dog daycare owner learn from someone enriching a polar bear, giraffe or chimpanzee?

Are your enrichment activities actually designed to encourage natural behaviours… or are you just giving dogs something different to do?

And could looking outside the pet care industry completely change the way you think about enrichment?

In this episode, I'm giving you a sneak peek inside the upcoming Pet Care Enrichment Summit, including highlights from one of my favourite sessions from last year's event: our Zookeepers Roundtable.

One of the things we've always done differently with the Enrichment Summit is deliberately bring in experts from outside traditional pet care. Because if you want to get better at enrichment, there are few better people to learn from than professionals whose entire job involves creating stimulating environments and experiences for animals in captivity.

You'll hear fascinating examples involving servals, polar bears, Arctic foxes, parrots and giraffes, and discover why great enrichment isn't about randomly chucking an activity into an enclosure and hoping the animal enjoys it.

It starts with the animal, the behaviours you want to encourage and the experience you're trying to create.

In this episode, you'll discover:

Why Enrichment Should Be Goal-Based – How zookeepers start with natural behaviours rather than simply dreaming up activities.

What Happens When Enrichment Doesn't Work – Why an animal completely ignoring your intended outcome doesn't necessarily mean the activity failed.

The Importance of Species-Specific Enrichment – What polar bears, parrots and giraffes teach us about designing experiences around the animal in front of you.

Why "Use It or Lose It" Matters – How animals need opportunities to practise natural behaviours and develop important physical and mental skills.

How the Environment Becomes Enrichment – Why food, movement, scent, other animals and even unexpected changes can all create valuable experiences.

I also preview this year's Pet Care Enrichment Summit seminars, where we have 12 presentations across six days, including dog trainer and daycare owner roundtables, breed-specific enrichment, scent work, behavioural workflows and another brilliant line-up of zoo professionals.

Remember, this years enrichment summit brings you more learning opportunities than ever with 12 sessions over 6 years. 

And you can get a LIVE ticket and lifetime access to the recordings by clicking here now

Thanks to our amazing show sponsor TailPro click here to find out more about their amazing booking app

Click here to grab an early bird ticket to the this years Pet Care Enrichment Summit now!

Is your dog daycare still relying on all-day group play as the main reason clients bring their dogs to you?

Are you giving enrichment away for free because you don't know how to package, position or sell it?

And as costs continue to rise, could enrichment be one of the keys to building a better experience for the dogs AND a more profitable business?

In this episode, I'm joined by Enrich U Dean Tim Jackson for a special preview of the 2026 Pet Care Enrichment Summit, which takes place from October 12th–16th.

This is the third year we've run the summit, and we've assembled our biggest line-up yet, bringing together dog daycare owners, trainers, enrichment specialists, scent work experts, zookeepers and animal welfare professionals for an entire week dedicated to doing pet care differently.

Because here's the big thing… Enrichment isn't the future anymore. It's the present.

The old pile-'em-high, cram-in-more-dogs, low-priced, all-day-play daycare model is becoming increasingly difficult to operate profitably. Costs are rising. Payroll is getting BIGGER. Clients expect more, but simply squeezing another ten dogs into the building ISN'T a sustainable growth strategy. Modern pet care businesses need to create better, more personalised experiences for the animals in their care — AND learn how to communicate, package and sell those experiences to pet parents.

In this episode, you'll discover:

• Why Enrichment Is No Longer Optional – Why the changing economics of dog daycare mean facilities need to rethink the traditional all-day-play model.
• What Pet Businesses Can Learn From Zoos – How zookeepers approach enrichment, welfare and animal environments — and the lessons you can bring back into your own facility.
• Why Your Team Needs to Understand the "Why" – How deeper enrichment knowledge helps your staff confidently educate clients and sell your services.
• How to Turn Enrichment Into Revenue – Why giving enrichment away for free makes the transition harder, and how to start creating experiences clients actually want to buy.
• Why One Activity Doesn't Fit Every Dog – How breed, age, personality and individual needs should influence the enrichment experiences you provide.

We also reveal some of what's coming at this year's Pet Care Enrichment Summit, including dog daycare and trainer round tables, breed-specific enrichment, zoo enrichment, behavioural workflows, scent work and much more.

If you want to immerse yourself in modern enrichment, steal ideas from some incredibly smart people and - importantly - learn how to actually make money from implementing them, grab your early bird MEGA discounted ticket now at: enrichmentsummit.com

The 2026 Pet Care Enrichment Summit runs October 12th–16th, and I highly recommend grabbing the VIP ticket so you get lifetime access to all the recordings.

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations and deliver an exceptional customer experience.

Find out more at tailpro.uk.

Is your dog daycare still running on a business model that worked five or ten years ago?

Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter?

And what happens if the pet industry changes faster than your business does?

In this episode, I'm officially announcing IMPACT 2027 and laying out the big idea behind this year's event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event.

For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a fair price, and looked after your customers, you could usually build a successful business. But the market has changed.

Competition is more sophisticated. Corporate operators and franchises are expanding. Costs are rising. Staffing is harder. Margins are shrinking. And dog owners are becoming more selective about where they spend their money.

As a result, I believe the industry is splitting into two very different camps: pet care "muggles" still playing by yesterday's rules, and pet business "wizards" building more premium, experience-led, affluent-attractive businesses designed for the future.

In this episode, you'll discover:

• The Great Dog Daycare Divide – Why the next few years will separate businesses that adapt from those that get left behind.
• Why the Warehouse Model Is Breaking – How more dogs, more staff, more hours, and more hustle eventually lead to thinner margins and burnout.
• What the New Model Looks Like – Why personalised care, premium pricing, automation, authority, and better leadership are becoming essential.
• The Signs You're Stuck in a Muggle Mindset – The phrases, assumptions, and habits that reveal your business needs an upgrade.
• Why IMPACT 2027 Is Different – How two days in Florida can help you rethink pricing, marketing, systems, customer experience, and the future of your facility.

You'll also hear from Paul Paradis and Eve Molzhon, who share why deeper, more specific business education, better customer experience, and being surrounded by ambitious people can completely change the trajectory of your business.

If you want to join me at IMPACT 2027 in Florida, head to: petbusinessmarketing.com/impact27

The early bird offer is live now!

Thanks to our amazing show sponsor Tailpro, click here to find out more about their amazing booking app.

Do you know your pet business could be better… but you keep putting off the uncomfortable decisions?

What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing?

And how much could change in just 90 days if somebody actually held you accountable?

In this episode, I'm sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action.

You'll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first immersion event and then went home and immediately got to work. Within a week she had increased prices, improved staff wages, introduced new benefits, made team changes, created new customer service systems, and started planning the next phase of expansion.

I also share a conversation with Allison Jacobs and Kristen Perrus from Scouts Honour, who explain how their business has changed since working with me — including a 40% price increase in one year with almost no pushback, rapid growth across training and grooming, and a complete shift in how they think about pricing, positioning, and what's possible.
This episode is really about one thing: there is always another level to unlock, but getting there requires action, uncomfortable decisions, accountability, and the willingness to keep asking, "What's next?"

In this episode, you'll discover:

• What Happens When You Act Fast – How one immersion event led to immediate pricing, staffing, leadership, and expansion decisions
• Why Accountability Changes Everything – How deadlines, coaching, and 90-day goals turn good intentions into actual progress.
• The Pricing Confidence Shift – How business owners go from being terrified of increases to confidently charging 40% more.
• Why Your Biggest Roadblock Might Be You – How hesitation and second-guessing quietly slow growth more than almost anything else.
• The "What's Next?" Mentality – Why successful owners never stop improving, even when things are already going well.

The Dog Daycare Success Academy is open now, but the doors close on September 30th, and this is the final enrollment window of the year.

If you want to find out more and join, head to:
petbusinessmarketing.com/successacademy

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations, and deliver a better customer experience.

Find out more at tailpro.uk.

Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest...

Who can you talk to who understands the business critical challenges you face each week...

And how much faster can you move when you're surrounded by people who are willing to share what's working?

And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make?

Well, in this episode, I'm taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme was world-class customer service, and we had two brilliant special guests join us. Vance Morris shared lessons from his Disney background on creating better customer experiences and memorable magic moments, while Leonard Raskin from Raskin Global helped the room think more seriously about building and protecting both business and personal wealth.

But the real power of these immersion events comes from the people in the room.

You'll hear directly from DDSA members about the changes they've made over the last 90 days, the ideas they picked up from their peers, and the breakthroughs they're taking back into their businesses. 

In this episode, you'll discover:

• Why Peer Learning Is So Powerful – How sharing ideas with other ambitious owners can shortcut years of trial and error.
• The Customer Experience Gap – Why thinking you provide great service and actually delivering it are two very different things.
• What 90 Days of Focus Can Achieve – From record revenue months to writing a book and making major operational changes.
• The Value of Getting Outside Your Bubble – How other owners can challenge assumptions, expose blind spots, and help you make better decisions.
• Why DDSA Feels Different – How coaching, accountability, community, and collaboration combine to help good businesses become exceptional.

If you need helping taking your business to the next level then you'll be pleased to know the Dog Daycare Success Academy is now OPEN, and this is be the final opportunity to join this year...

Don't watse any more time. Our next Immersion event is happening in San Francisco in October, then we'll be in Edinburgh in December. 

If you want to find out more, head to: petbusinessmarketing.com/successacademy

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations, and deliver a better customer experience.

Find out more at tailpro.uk.

Are you busy, fully booked… and still wondering where all the money goes?

Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself?

And what if the biggest thing holding all of that back is simply that your prices are too low?

In this episode, I'm talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate.

After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and commands premium prices, I decided to create something I've never done before: Top Dollar Dog Daycare – The Pet Resort Profit Boosting Bootcamp.

I explain why the old high-volume, warehouse-style model is becoming harder to sustain, how underpricing eventually impacts everything from staff wages and facility improvements to your own stress levels, and why burnout can ultimately turn into something even worse — resentment towards the business you once dreamed of owning.

I also walk you through the six areas we'll be tackling inside the bootcamp, from Pricing Power and hidden revenue to premium experiences, authority, automation, and building long-term business assets.

In this episode, you'll discover:

• The Real Cost of Staying Cheap – Why low prices affect your staff, your facility, your freedom, and eventually how you feel about the business itself.
• How to Activate Your Pricing Power – The five levels of Pricing Power and how to start moving your business towards thriving and dominating.
• Where the Hidden Money Is – How to uncover overlooked revenue opportunities inside the clients and services you already have.
• How to Become Worth More – Why premium experiences, better onboarding, and expert positioning make higher prices easier to command.
• The Bigger Pricing Picture – How authority assets, automation, memberships, and signature systems create a business that gets more profitable and valuable over time.

If you want to join Top Dollar Dog Daycare – The Pet Resort Profit Boosting Bootcamp, head to: petbusinessmarketing.com/profitbootcamp

The bootcamp starts Tuesday and runs across six live sessions over two weeks.

A huge thank you to this week's podcast sponsor, TailPro, the all-in-one management platform helping pet business owners save time, streamline operations, and deliver a better customer experience.

Find out more at tailpro.uk

Are your prices attracting the wrong kind of clients?

Could charging more actually make your pet business more desirable?

And how much is fear costing you every month you remain underpriced?

In this episode, I'm tackling one of the biggest and most expensive problems in the pet industry: undercharging.

After coaching more than 3,000 pet business owners over the last decade, I've seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy.

I explain why low prices don't necessarily make your services more attractive, especially to affluent dog owners who want the absolute best care for their pets. In fact, being too cheap can create doubt, damage the perception of your service, and actively repel the premium clients you want to attract.

You'll also discover the psychology behind the Chivas Regal effect, why doubling the price of a product can increase its perceived value, and what your business needs to build if you want to command premium prices year after year.

In this episode, you'll discover:

Why Fear Is Dictating Your Prices – How complaints, Facebook groups, and bad advice convince owners they've reached an imaginary pricing ceiling.
The Hidden Cost of Being Cheap – Why low prices attract more difficult clients while pushing affluent prospects towards your competitors.
The Canine Chivas Regal Effect – How increasing a price can improve perceived quality, desirability, and status without changing the product itself.
What Makes a Business Premium – The authority assets, signature systems, client experiences, and social proof that make higher prices believable.
Why One Price Increase Is NEVER Enough – How to become the kind of pet business that can confidently increase prices year after year.

Remember, every day you remain underpriced, you aren't only losing money.

You're attracting more of the clients you don't want and building a business that becomes increasingly difficult to escape.
A huge thank you to the podcast sponsor, TailPro, the all-in-one management platform helping pet business owners save time, reduce admin and deliver a better customer experience.

To find out more and book a free discovery call, visit tailpro.uk.


To join my free live webinar, How to Build a Highly Profitable Dog Daycare That Attracts Affluent Clients and Commands Premium Prices, head to:

petbusinessmarketing.com/webinar

Are you drowning in ideas but struggling to decide what deserves your attention?

Do you keep consuming more information without actually making meaningful progress?

And what are the three things your business genuinely needs from you over the next 90 days?

In this episode, I'm sharing the highest-return investment I've ever made in my business: hiring a coach.

After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn't need more information. I needed someone who could help me ignore the noise, identify the right opportunities, and hold my feet to the fire until I took action.

I explain why good coaching is about far more than sharing ideas, and introduce the first of five hidden benefits of working with a coach: clarity. Because when you know exactly what you want, what is standing in your way, and which three projects matter most, progress can happen frighteningly fast.

You'll also hear how one mastermind hot seat helped me systemise my dog adventure business, launch my coaching company, write my first pet business book, and achieve more in one year than I had in the previous several.

In this episode, you'll discover:

• Why More Information Isn't the Answer – How endless books, podcasts, programmes, and Facebook advice can leave you even more stuck.
• The Real Value of a Good Coach – Why clarity, challenge, accountability, and objective feedback create such a powerful return
• How to Escape the Idea Phase – What happens when you stop analysing every opportunity and finally commit to the right priorities.
• The Power of a 90-Day P.O.A (Plan Of ACTION!) – How identifying three high-leverage projects creates focus, momentum, and measurable progress.
• What Clarity Feels Like – Why the right plan lifts the fog, removes second-guessing, and makes the next step obvious.

Thanks to out amazing show sponser Tailpro, check out Tailpro Booking app by going to tailpro.uk

If you have a successful pet care business but lack clarity about how to take it to the next level, add your name to the Dog Daycare Success Academy wait list at:

petbusinessmarketing.com/successacademy

Is your marketing full of facts, features, and offers… but completely lacking in personality?

Are you letting AI-generated beige gruel make your pet business sound like everyone else?

And could the stories already sitting inside your business become your most valuable marketing assets?

In this episode, I'm sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security.

The tapestry survived revolutions, wars, occupation, and almost a millennium of change because somebody understood a fundamental truth about human nature: the best way to preserve an idea is to wrap it inside a story.

I explain why this matters more than ever during the current AI slopocalypse, when millions of businesses are using the same tools to produce the same polished but soulless content. Your competitors can copy your services, prices, offers, and website structure. What they cannot copy is your journey, your experiences, your failures, your victories, and the moments that shaped how you run your business.

In this episode, you'll discover:

• Why Stories Outlast Advertising – How storytelling helps ideas, businesses, and brands remain memorable for generations.
• The Problem With Feature-Led Marketing – Why clients care less about your facilities and qualifications than the meaning behind them.
• How to Escape the AI Slopocalypse – Why your real experiences and emotions are impossible for competitors or technology to commoditise.
• The Stories Already Inside Your Business – How origin stories, client transformations, mistakes, and victories become powerful marketing assets.
• From Content Creation to Story Selling – How to repurpose your core stories across email, podcasts, videos, articles, and social media.

Another huge thank you to our fantastic sponsors Tailpro, whose amazing services you can find out more about by going to tailpro.uk

If you want to join my free Premium Pricing Pet Care Blueprint masterclass, head to:
petbusinessmarketing.com/webinar

Are you creating content that actually builds trust… or just chasing likes, views, and followers?

Why do some businesses last for centuries while others disappear almost overnight?

And what if the real purpose of your marketing isn't visibility, but risk reduction?

In this episode, I'm sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You'll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet business owners from both sides of the Atlantic.

I also unpack the bigger lesson I took from spending two days inside a 600-year-old castle: longevity doesn't come from staying the same. It comes from evolving, adapting, restoring, and strengthening what matters most.

Using lessons from Steven Inalareedi's content training, the history of Lumley Castle, and long-lasting businesses like Kongō Gumi, Lloyd's of London, and The Royal Mint, I explain why every email, review, video, client story, article, and testimonial should become another stone in your fortress of trust.

In this episode, you'll discover:

• Why Visibility Isn't Enough – How familiarity creates confidence, but trust is what creates sales.
• Content as Risk Reduction – Why your marketing should make prospects feel safer choosing you.
• The Fortress of Trust – How reviews, stories, testimonials, and useful content build long-term authority.
• Why Long-Lasting Businesses Evolve – What centuries-old organisations teach us about adapting without losing identity.
• The Real Goal of Content – Why every post, email, podcast, and video should make someone trust you more.

If you want to join the Dog Daycare Success Academy wait list, head to:
petbusinessmarketing.com/successacademy

Another huge thank you to our fantastic sponsors PawPal, whose amazing services you can find out more about here.

Are you trying to push through the second half of the year on fumes?

When was the last time you properly stepped away from the noise of your business?

And could pressing pause actually be the thing that helps you move faster when you return?

In this episode, I'm sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic "just checking in" nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year.

I explain why downtime is not a luxury, but essential business maintenance, and how the best coaches, athletes, and business owners understand the power of planned recovery. From Phil Jackson and the Chicago Bulls to Andy Reid, Steve Kerr, and Carlo Ancelotti, there's a reason elite performers build pauses, resets, and review points into their working rhythm.

I also share why we meet every 90 days inside the Dog Daycare Success Academy, and how quarterly immersion events help owners step out of the chaos, clear the noise, and build a sharper plan for the next phase of growth.

In this episode, you'll discover:

• Why Rest Is Strategy – How planned downtime gives you the energy and clarity to make better decisions.
• The Power of the Halftime Reset – What elite sports teams can teach business owners about stopping, reviewing, and adjusting.
• Why 90 Day Sprints Work – How quarterly planning creates urgency, focus, and momentum without burning you out
• How to Protect Your Reset Time – Why stepping away from your business should be treated like an essential appointment
• The DDSA Rhythm – How weekly execution and quarterly immersion events keep owners focused, supported, and moving forward.

Another huge thank you to our sponsors PawPal, who's amazing services you can find out more about here.

If you want to join the Dog Daycare Success Academy wait list, head to:
petbusinessmarketing.com/successacademy

Are you winging your accounts and hoping everything is in the right box?

Do you know whether you should be a sole trader, limited company, or something else entirely?

And could one bad finance decision quietly cost your pet business thousands?

In this episode, I'm joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted.

We talk about the biggest accounting mistakes pet business owners make, why DIY finances can quickly go wrong, and why copying advice from random Facebook comments is usually a terrible idea. Vicky also shares how The Pet Accountant started almost by accident, why choosing the right business structure matters, and how one client nearly overpaid HMRC by more than £13,000 because her tax return had been completed incorrectly.

We also dig into Pet Pro Expo, why Vicky created the event, and why UK pet business owners need more proper business education if they want to stand out, charge more, and build something sustainable.

In this episode, you'll discover:

•    Why DIY Accounting Can Cost You – How getting figures wrong can lead to huge tax mistakes and missed savings.
•    The Sole Trader vs Limited Company Question – Why choosing the wrong structure can create expensive problems later.
•    Why Facebook Isn't Your Accountant – How bad advice from random groups can leave pet business owners exposed.
•    The Value of Proper Business Support – Why working with people who understand the pet industry makes a real difference.
•    Inside Pet Pro Expo – How Vicky's business conference is helping UK pet business owners improve pricing, mindset, marketing, finance, and growth.

If you want to find out more about The Pet Accountant, head to:
petaccountant.co.uk

And if you want to grab one of the remaining tickets for Pet Pro Expo, go to:
petproexpo.co.uk

Thanks to our amazing show sponsor Pawpal. Find out how Pawpal can make your life easier by going to www.pawpal.uk

If you want to join Dom's Dog Daycare Success Academy got to www.petbusinessmarketing.com click here now

Where do your best business ideas actually come from?

Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else?

And could one strange book, old advert, or random story spark the next big idea in your business?

In this episode, I'm sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books, advertising collections, money history, and vintage magazines.

I walk you through four very different books I picked up and the lessons each one offers for pet business owners — from stepping outside your comfort zone, to using mascots and characters in your marketing, to the power of storytelling, to why old adverts are still some of the best marketing teachers around.

The bigger lesson is simple: if you only ever consume ideas from inside the pet industry, your business will eventually look, sound, and feel like every other pet business in town.

In this episode, you'll discover:

• Why Curiosity Creates Better Ideas – How stepping outside your industry gives you fresher, stronger business inspiration.
• The Power of Business Exploration – Why getting out of your comfort zone can lead to bigger opportunities and better growth.
• Why Characters Still Work – How mascots, hidden details, and recurring brand icons make your business more memorable.
• Stories Make Lessons Stick – Why the best marketing teaches through stories, not bland AI-generated content.
• Better Inputs, Better Outputs – How books, museums, restaurants, hotels, and old adverts can spark ideas your competitors will never see coming.

If you missed the Boston immersion event and would like to be at our next quarterly mastermind then you need to join the Dog Daycare Success Academy wait list, head to:

petbusinessmarketing.com/successacademy

Thanks to our amazing show sponsor Pawpal. Click here to find out more 

Is your daycare safe, professional, certified… yet completely forgettable?

Are you losing attention because your business looks and sounds like every other pet resort in town?

And what would change if you stopped playing it safe and started making your business more interesting?

In this episode, I'm asking a blunt but important question: is your dog daycare too boring? After recent Dog Daycare Success Academy trainings around goal setting, vision, and building more fun into your business, I'm digging into why fun, personality, entertainment, and experience matter more than most pet business owners realise.

I share the story behind BMFI — Be More F@cking Interesting — a lesson I originally taught dog owners in my first book, How to Be Your Dog Superhero. Back then, the message was simple: if you want your dog's attention, stop being dull. Today, I'm turning that same mirror onto your business. Because most daycares are beige, predictable, and clinical, and "safe supervised play" is no longer enough to stand out.

We also explore why affluent dog owners crave experiences, why boring businesses become vulnerable, and how premium pricing gives you the breathing room to create a daycare people actually talk about.

In this episode, you'll discover:

Why Safe Isn't Enough – How "we love dogs" and "supervised play" became the bare minimum, not a USP.
The BMFI Business Lesson – Why being more interesting applies just as much to your daycare as it does to dog training.
What Affluent Owners Really Want – Why premium clients are looking for stories, experiences, emotion, and validation.
The Danger of Being Forgettable – How indifference quietly kills client loyalty and opens the door for competitors.
Why Premium Pricing Funds Creativity – How better margins allow you to create themed experiences, better marketing, stronger staff, and real wow moments.

If you want to get my world famous weekly emails then go here to sign up now 

And if you want to join the Dog Daycare Success Academy wait list, head to:
petbusinessmarketing.com/successacademy

Another huge thank you to our sponsors PawPal, who's amazing services you can find out more about here.

Are you creating content that actually moves people closer to buying… or just posting because someone told you to?

What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business?

And could one properly planned content system finally stop you staring at a blank screen wondering what to post?

In this episode, I'm taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You'll hear from attendees who left with clear content plans, new frameworks, and a far better understanding of how to create social media that connects, converts, and actually shows off what makes their businesses different.

I also explain why the DDSA immersion events have become such an important part of the programme, how the asset-building curriculum works, and why business owners get the biggest results when they stop coasting and fully commit to doing the work.

Then, in the second half of the episode, I'm joined by Vicky Clark from The Pet Accountant and Pet Pro Expo. We talk about why she created the event, why UK pet business owners desperately need more business-focused education, and what's coming up at this year's Pet Pro Expo in Birmingham — including the special bonus day I'll be running.

In this episode, you'll discover:

• Why Better Content Matters – How stronger, more personal marketing helps you stand out from boring, beige competitors.
• The Content in the Castle Takeaways – What DDSA members learned from Steven Inalareedi's content frameworks.
• Why Immersion Events Work – How in-person masterminds create clarity, accountability, and proper action plans.
• The Problem With Copycat Marketing – Why relying on generic posts, AI slop, and bland industry advice makes your business invisible.
• Inside Pet Pro Expo – Why this UK event is helping pet business owners finally learn the business skills they were never taught.

If you want to join the Dog Daycare Success Academy wait list, head to:
petbusinessmarketing.com/successacademy

And if you want to attend Pet Pro Expo in Birmingham on October 3rd, head to:
Petproexpo.co.uk

Another huge thank you to our sponsors PawPal, who's amazing services you can find out more about here.

Do you know your business needs to change… but keep putting off the big moves?

What happens when you put ambitious dog daycare owners in a room and force them to think bigger?

And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth?

In this episode, I'm sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You'll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more affluent clients, adding premium tiers, and finally taking proper action on pricing.

I also explain why the DDSA doors are closing again, what new members go through during onboarding, and why the programme is designed to help serious dog daycare and pet resort owners stop drifting and start building a more profitable, valuable, and focused business.

If you've been sitting on the fence, wondering whether this is the right room for you, this episode gives you a real feel for the people, the energy, and the results inside the academy.

In this episode, you'll discover:

Why Big Goals Matter – How clearer one-year, three-year, and five-year thinking changes the way you run your business.
The Power of Pricing Confidence – Why raising prices is often the first serious step toward better clients and better profits.
What Happens in the Room – How peer feedback, hot seats, and 90-day accountability create faster action.
Why Premium Positioning Works – How targeting affluent clients changes your marketing, service, and revenue.
Who DDSA Is Really For – Why this programme is built for owners who want to do more, make more, and actually implement.

Want to know more about how the Dog Daycare Success Academy can help you dramatically grow your dog daycare or pet resort? Then you need to enroll before the deadline on June 7th. Click here to enroll now!

Thanks to our amazing show sponsor Pawpal. Click here to find out more about how their amazing booking app can help save you time and money. Find out more here

Why do so many dog daycare owners stay busy… but still feel broke?

Why do some facilities make more money with fewer dogs than others?

And what happens when you stop thinking like a warehouse and start thinking like a premium pet business owner?

In this episode, I'm taking you behind the scenes of the very first Dog Daycare Success Academy immersion event in Boston — aka the "Boston Profit TEA Party." See what I did there....

The theme was simple:

Profit First. Profit Always. Profit Every Time.

Over two days we deep dived into pricing psychology, money mindset, profit stacking, customer development systems, aggressive follow-up, and the practical strategies that help dog daycare owners dramatically increase profits without cramming more dogs into the building.

I'm also sharing some of the biggest breakthroughs members had in the room — from confidence around raising prices to understanding why affluent dog owners are the key to building a calmer, more profitable business.

In this episode, you'll discover:

• Why Pricing Affects EVERYTHING – From staff retention and hiring to marketing, client quality, and long-term growth.
• The "Profit Per Dog" Philosophy – Why more dogs isn't always the answer to making more money.
• How To Move Clients Up The Value Ladder – Simple ways to increase customer value through upsells, enrichment, and better systems.
• Why The Traditional Meet & Greet Is Broken – And how induction programmes are transforming profitability and customer experience.
• The Power of Aggressive Follow-Up – Why most dog daycares leave a fortune on the table by failing to communicate properly with clients.
• What Profit Stacking Really Means – How layering multiple profit moves together can create rapid transformation in your business.

I also share details about the upcoming DDSA immersion events including:

Content In The Castle at Lumley Castle with Steven Inala-Reedy in June

And

World-Class Customer Service in Annapolis in August with Vance 'Disney Guy' Morris

And if you want to attend my upcoming FREE live workshop:

The New Rules of Profitable Dog Daycare: How Smart Operators Are Making More Money With Fewer Dogs — WITHOUT Scaling The Chaos

Head to: petbusinessmarketing.com/workshop 

And if you want to learn more about the Dog Daycare Success Academy: petbusinessmarketing.com/successacademy

Are you giving your best clients the kind of experience that makes them stay, spend, and refer?

What can Disney, Club 33, and world-class direct marketers teach you about premium pet care?

And how do you build a daycare that doesn't just supervise dogs — but removes worry from their owners' lives?

In this episode, I'm talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and members-only experiences for some of their most valuable guests.

I unpack how Brian's RFM principle can help you identify your best clients, reward them properly, and create higher-priced services around what they already want. Then I dive into Barry's Disney-style lesson that luxury isn't really about piling on more stuff — it's about removing worry, creating certainty, and making people feel genuinely looked after.

If you want to build a more premium, experience-led pet business, this episode will help you rethink what "overdelivering" really means.

In this episode, you'll discover:

• The Power of RFM – How recency, frequency, and monetary value help you identify your best clients.
• Why Best Clients Deserve More – How rewarding loyal clients creates more referrals, retention, and revenue.
• What Luxury Really Means – Why premium service is less about fancy extras and more about removing worry.
• Building a Fortress of Trust – How great daycare experiences give dog owners peace of mind all day long.
• Where the Industry Is Heading – Why smart operators are moving away from warehouse-style daycare and toward personalised, experience-led service.

If you want work with Dom and join the Dog Daycare Success Academy wait list, head to:
petbusinessmarketing.com/successacademy

Thanks to our amazing show sponsor Pawpal. Find out how their amazing booking platform can save you time and money with your own company branded app! Click here to find out more

Are you creating content that actually attracts the right clients… or just posting because you feel you should?

Do affluent dog owners really spend more on everything — or only on what matters to them?

And how can your daycare become one of those things they see as worth paying premium prices for?

In this episode, I'm joined by Steven Inala-Reedy from A Content Space, who'll be the special guest at our upcoming Dog Daycare Success Academy immersion event at Lumley Castle. We talk about consistency, content mistakes, why follower count matters less than most people think, and how pet business owners can create meaningful content without spending their entire life glued to a phone.

Then, after the break, I dig into what affluent dog owners are really looking for in a dog daycare. Using Tyson Fury, private jets, Asda shopping, Dan Kennedy's affluent marketing lessons, and my own experience helping pet businesses reposition themselves, I explain why wealthy clients don't spend more on everything — they spend more on what matters.
And your job is to make your daycare matter.

In this episode, you'll discover:

Why Content Consistency Wins – How showing up regularly beats chasing viral hits and follower counts.
The Real Content Mistake – Why most business owners post without research, structure, or strategy.
What Affluent Buyers Value – Why premium clients care about time, expertise, status, convenience, and experience.
How to Be Seen As a Pet Pro Expert – Why books, guides, frameworks, awards, and authority assets help you claim top dog status.
The Power of Membership and Experience – How exclusivity, themed enrichment, and "velvet rope" positioning attract better clients.

If you want to join the waiting list for the Dog Daycare Success Academy, head to:
petbusinessmarketing.com/successacademy

Thanks to our amazing sponsor Pawpal. To find out more about how Pawpal can help your business go to Pawpal.uk

Are you trying to fix your profit problem by adding more dogs through the door?

What if the money you need is already sitting inside your existing client base?

And how could a few simple offers create a quick cashflow surge without adding more chaos to your facility?

In this episode, I'm sharing a practical training on how to find the hidden money in your dog daycare. After the first Dog Daycare Success Academy immersion event in Boston, where we focused heavily on profit, pricing, labour costs, and 90-day goals, I wanted to give you three simple ways to increase revenue without chasing more new clients.

I explain why most daycare owners default to the "more dogs" solution, why that often leads to more stress rather than more profit, and how existing clients are usually the fastest and easiest route to extra cash. From sending direct offers to your current list, to increasing attendance, to creating a proper value ladder, these are simple moves that can unlock money already sitting inside your business.

If you're busy, full, and still struggling to make payroll, this episode will help you stop looking only at volume and start pulling the profit levers that actually matter.

In this episode, you'll discover:

• What Hidden Money Really Means – Why your existing client base is often your fastest route to extra profit.
• The Three Ways to Grow – How price, frequency, and client value drive revenue without adding more chaos.
• The $1,000 Email – Why one simple direct offer can create a fast cashflow bo
• Getting Clients to Come More Often – How increasing attendance from existing clients creates easy money.
• Building a Value Ladder – Why good, better, best services help affluent clients spend more with you.

If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: petbusinessmarketing.com/successacademy

Thanks to PawPal our amazing show sponsor! Check them out here 

Are you stuck in the middle of the market… busy, stressed, and still not making enough money?

Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them?

And what if the fastest way to grow your profits wasn't to take more dogs… but to deliberately attract more of those better clients?

In this episode, I'm recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I'm unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog owners. Every time I get a room full of daycare and pet resort owners together, the same truth shows up — dramatic change usually comes from pulling just a few key levers, and it's almost never the lever owners think they should be focused on.

Using a recent article about Disney's pricing strategy as a backdrop, I explain why trying to stay in the middle of the market is one of the most dangerous places to run a dog daycare. Disney has moved away from mass accessibility and toward higher spend per guest, fewer people in the parks, and a better overall experience. I believe the same shift is happening in dog daycare and pet resorts — and the owners who understand it early will be the ones who thrive.

If you've been wondering whether premium positioning is really worth it, or whether it's time to move away from the "warehouse-style" model, this episode lays out exactly why the future belongs to businesses that do more with fewer, better-fit clients.

In this episode, you'll discover:

• Why the Middle of the Market Is So Dangerous – How being "average" keeps you busy, stretched, and underpaid.
• What Disney Can Teach You About Profit – Why fewer customers spending more can create a far stronger business.
• The Power of Intentional Targeting – How attracting affluent dog owners changes the quality of your clients and your margins.
• Why Volume Isn't the Answer – How more dogs often leads to more pressure, more stress, and less profit.
• What Premium Really Creates – Why a more experiential, personalised model makes your business more enjoyable, profitable, and valuable.

If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: petbusinessmarketing.com/successacademy

Thanks to PawPal our amazing show sponsor! Check them out here 

Are you busy, fully booked… and still not making the money you expected?

Have you built a business that looks successful on the outside but feels exhausting on the inside?

And what if the real problem isn't your marketing… but the client model you've built your business on?

In this episode, I'm unpacking what I believe is one of the biggest lies in the dog daycare industry — that being busy equals being successful. Fresh back from a couple of days away in Spain, I found myself reflecting on why so many daycare owners struggle to take time off, and it led me down a rabbit hole of conversations, comments, and patterns I've seen repeated over the last decade.

We dive into the ongoing debate around pricing, premium positioning, and marketing to affluent dog owners — including some pushback I've had online — and I break down why sticking with a low-price, high-volume model is one of the fastest ways to stay stuck, stressed, and underpaid.

I also share lessons from my own journey building a premium pet business, why the market is shifting whether you like it or not, and what you need to do if you want to future-proof your business and actually enjoy the lifestyle you set out to create.

In this episode, you'll discover:

• The "Busy = Successful" Myth – Why being fully booked doesn't automatically mean you're building a profitable business.
• The Real Cost of Low Pricing – How attracting price-driven clients leads to more stress, less loyalty, and weaker margins.
• Why the Market Is Changing – How competition, rising costs, and smarter operators are forcing a shift in the industry.
• The Premium Positioning Advantage – Why targeting affluent dog owners leads to better clients, higher profits, and a more stable business.
• What Needs to Change First – Why this isn't a marketing problem… it's a business model problem.

If you're ready to rethink your pricing, positioning, and overall business model, you can learn more about the Dog Daycare Success Academy, and add your name to the waitlist by clicking here now

Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to Pawpal

Do you need more revenue in your business… but feel like everything takes too long to implement?

What if you could flick a few simple "money switches" and see results this week?

And are you avoiding the simple actions that would actually bring more cash into your business?

In this episode, I kick things off by sharing what's been happening inside the Dog Daycare Success Academy, including a brand-new bonus training I delivered called the "Profit Booster." The goal? To help owners make more money fast by using simple, practical actions that can be implemented immediately.

I break down the idea of "money switches" — small changes, offers, or conversations that can unlock revenue quickly — and why most business owners avoid them, even though they're often the fastest route to growth. Then I'm joined by Eve Molzhon, who shares insights into her upcoming Leadership Summit in Chicago, where the focus is firmly on the business side of pet care. Eve touches on staffing strategies and securing legal protection, as well as working to build new revenue streams.

In this episode, you'll discover:

• The "Money Switch" Mindset – How small, fast actions can unlock immediate revenue in your business.
• Why Owners Avoid Selling – The real reason you hesitate to ask clients for money (and how to fix it).
• Quick Wins That Actually Work – Practical ideas you can implement this week to boost cash flow.
• The Power of Accountability – Why setting deadlines and challenges forces action and results.
• Building Smarter Revenue Streams – How memberships and recurring income can stabilise and grow your business.

If you want to join the waitlist for the Dog Daycare Success Academy, head to:
petbusinessmarketing.com/successacademy

And if you want to level up your business knowledge even further, check out Eve's upcoming Leadership Summit at: doghandleracademy.com

Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to Pawpal

Who are the unsung heroes in your business… and are you doing enough to recognise them?

Could the real growth in your company be coming from people, systems, or decisions you've started to take for granted?

And what happens when you build a business where everyone wins — not just the owner?

In this episode, I'm joined by Alison Jacobs, one of the new success coaches inside the Dog Daycare Success Academy, and we talk about what made IMPACT 2026 so powerful, what makes the new academy different, and why in-person learning still delivers breakthroughs you simply can't get any other way. 

But before that, I open up a wider conversation about the "unsung heroes" in business — the people behind the scenes, the systems quietly doing the heavy lifting, and the premium pricing strategies that often make the biggest difference without getting the credit.

I share some reflections from my own business too, including the huge role Beth has played behind the scenes over the years, the systems that help keep things moving, and why recognising your key people matters if you want to build a stronger, more motivated team.

In this episode, you'll discover:

• Who the Unsung Heroes Really Are – Why your biggest business assets may be the people and systems working quietly in the background.
• Why Recognition Matters – How shining a light on key team members boosts morale, trust, and long-term performance.
• The In-Person Learning Advantage – Why live events and immersive coaching create faster breakthroughs than passive learning.
• Systems That Deserve More Credit – How CRM, onboarding, and premium pricing quietly drive growth and stability.
• Why Client Success Fuels Everything – How helping your clients win creates a ripple effect that strengthens your whole business.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

Do you know what you want from your business… or are you still trying to keep too many plates spinning at once?

What happens when you finally get ruthless about focus?

And could the next breakthrough in your business come from letting go of something that's still "working"?

In this episode, I'm recording from the clifftops near home after a few days away in Spain, a Sunderland derby win, and a big push toward the first Dog Daycare Success Academy immersion event in Boston. With the Academy launching strongly and the first live curriculum sessions just around the corner, I've been reflecting on one of the biggest shifts I've made in my own business this year: getting crystal clear on what I want to build, who I want to serve, and what I need to let go of in order to do it properly.

I share why I made the decision to shut down coaching programmes that were still profitable, why I streamlined everything around dog daycare and pet resort owners, and how that clarity has already changed the way I think, plan, and operate. I also read a message from a long-time client that captures what this journey has really been about over the years — not just growth, but community, confidence, and building a business that fits your life.

In this episode, you'll discover:

• Why Clarity Changes Everything – How getting clear on what you want makes decision-making faster and easier.
  The Cost of Keeping Too Much – Why profitable offers can still hold your business back if they no longer fit the vision.
• Business Should Fit Your Life – How to shape your business around the future you actually want, not just what's working today.
• The Power of Community – Why aligned clients and a shared journey make business growth more enjoyable and more sustainable.
• What Real Focus Looks Like – How streamlining your offers and audience creates momentum, energy, and better results

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

Do you know your business could be better… but keep telling yourself you're too busy to fix it?

Are you still relying on word of mouth and hoping things somehow improve on their own?

And what's the real cost of staying stuck in the same indecisive place for another year?

In this episode, I'm sharing part two of my Q&A with Tim Jackson all about the new Dog Daycare Success Academy. We dig deeper into who this programme is really for, who it definitely isn't for, and the kind of transformation owners can expect if they actually implement the systems, assets, and training inside it.

We talk about the missing marketing systems most dog daycare owners still don't have, why being "too busy" is often just focusing on the wrong things, and how the academy is designed to help owners stop drifting, start building real business assets, and finally create the kind of profitable, well-run facility they've always wanted.

If you've been circling this programme, wondering whether now is the time to jump in, this episode will help you make that decision.

In this episode, you'll discover:

• Who The Academy Is Really For – Why this programme is built for ambitious daycare and pet resort owners ready to act.
• The Cost of Staying Stuck – What wasted time, missed opportunities, and outdated systems are really costing you.
• Why "Too Busy" Isn't the Problem – How better focus and the right priorities unlock progress fast.
• The Missing Marketing Engine – Why most facilities still lack lead generation, onboarding, follow-up, and testimonial systems.
• What Transformation Looks Like – How stronger assets, better pricing, and clearer systems lead to more profit, more freedom, and more fun.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

Are you ambitious about growing your pet business but feel like you're missing the systems to actually make it happen?

Have you been to the big industry conferences but walked away thinking, "That was interesting… but what do I actually do next?"

And what if the real key to growth isn't more information — but better structure, accountability, and the right people around you?

In this episode, I'm doing something a little different. Rather than me interviewing a guest, I'm the one in the hot seat. Tim Jackson — my Enrich U partner, Elite member, and Dean of Enrich U — turns the tables and interviews me about my brand-new programme, the Dog Daycare Success Academy.

We recorded this during day one of an Elite Mastermind meeting here in Sunderland, just after I presented the new programme to the group. Naturally, there were plenty of questions — about why I'm evolving the Elite Mastermind, what problems the new academy is designed to solve, and why the pet industry is entering a new era where the old ways of running a daycare simply won't cut it anymore.

This episode is part one of a longer Q&A where we dig into the thinking behind the programme, the changing landscape of the pet industry, and the marketing assets modern dog daycare businesses need if they want to compete and grow.

In this episode, you'll discover:

• Why Elite Needed to Evolve – The thinking behind transforming the mastermind into the Dog Daycare Success Academy.
• The Missing Marketing Assets – The systems most daycare owners don't have (but desperately need).
• Why the Industry Is Changing – How increased competition and smarter operators are raising the bar.
• From Ideas to Implementation – Why structured curriculum and immersion events accelerate progress.
• Building a Business Asset – How the academy helps owners make their facilities more valuable, scalable, and profitable.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

Do you have the drive and ambition to take your business to the next level but struggle with consistency and accountability?

Have you been to the bigger industry conferences but feel like you've outgrown the content being preached?

And what if being a business owner didn't make you feel more like a business loner?

In this episode, I'm walking you through my brand new coaching programme, The Dog Daycare Success Academy, an evolution of my Elite level mastermind which will now combine the magic of a tight-knit mastermind group with the content-heavy, implementation-focused coaching of my annual IMPACT events. This really is the best of both worlds and is suited to dog facility owners who are prepared to take action on the concepts being taught and take their business to the next level in the company of like-minded individuals.

The DDSA is a complete, plug-in coaching program designed to give you the modern marketing assets, sales training, and promotional systems required to turn your facility into a premium destination. DDSA also gives you the accountability, focus, and structure you need to keep you on track and 'winning'. The programme also includes a complete, step-by-step Asset-Building System that moves you away from the 'pile-em-high' volume mindset, and installs a marketing engine that attracts, onboards, and retains affluent clients on autopilot.

In this episode, you'll discover:

• Why Drive Without Structure Fails – How accountability and focus turn ambition into measurable growth.
• The Mastermind Advantage – Why being in the right room accelerates action and sharpens decision-making.
• From Volume to Premium – How to escape the "more dogs, more problems" trap and increase profit properly.
• The Asset-Building System – What it takes to build a business that's scalable, saleable, and less dependent on you.
• Modern Marketing That Converts – The promotional engines that attract, onboard, and retain affluent clients consistently.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

Ever wondered what a consultant such as myself could really offer to your business?

Have you worked with a coach previously and think they're all the same?

And how do other business owners move from "thinking about growth" to actually implementing it?

In this episode, I'm fresh back from Orlando after an incredible IMPACT 2026 where I handed the mic to the people whose opinion on my services matter most — my coaching clients. Rather than me telling you what my coaching, Elite Mastermind, Accelerator programme, or the brand-new Dog Daycare Success Academy can do for your business, you'll hear directly from the owners inside the room who use them.

You'll hear from multi-location operators aligning leadership teams and rolling out induction programmes across six stores, alongside single-site daycare owners raising prices by 30%, cutting capacity, and increasing profits as a result. 

You'll also hear how enrichment add-ons increased average customer spend for one owner from $50 to $75 (and even $95+ per visit), how 90-day customer value jumped from $150 to $900 for another, and why documenting systems, raising prices, and stepping into the CEO role completely shifted how each of them felt about their businesses.

In this episode, you'll discover:

• From Analysis to Action – Why accountability inside a mastermind collapses months of hesitation into real progress.
• The Induction Programme Impact – How structured onboarding dramatically increases customer lifetime value.
• Raising Pet Biz Prices with Confidence – Why revenue can rise while occupancy drops — and profits soar.
• Operator to Owner Shift – How stepping out of "worker bee" mode unlocks scalability.
• The Power of the Room – Why being surrounded by ambitious, like-minded owners accelerates growth.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

What really happens when you get 60+ ambitious pet business owners in a room together and get to work?

Can two days away from work genuinely change the direction of your business?

And why do so many owners leave events like IMPACT 2026 with clarity – and the action plan – they've been chasing for years?

In this episode, I'm recording LIVE from Orlando after an incredible week that included a mastermind meeting, theme parks of both the Disney and Universal varieties, and — most importantly — IMPACT 2026: How to Disnify Your Dog Daycare. After months of preparation, ticket pushing, and speaker sorting-out, the event delivered in every possible way.

You'll hear directly from attendees as they share their biggest takeaways such as launching induction programmes that are guaranteed to boost retention, finally understanding the keynote speaker's EBITDA framework to prepare their businesses for sale, and the importance of stepping out of "worker bee" mode and into true CEO leadership. The room was packed with engaged, growth-focused owners who truly committed to taking action on what they learned.

I also share details about the launch of the Dog Daycare Success Academy, the next evolution of my coaching programme, and why this new structure is designed to help serious daycare owners build stronger, more scalable, systemised businesses.

In this episode, you'll discover:

• The Induction Programme Breakthrough – How better onboarding increases retention and revenue.
• From Operator to Owner – Why stepping into the CEO role unlocks growth and freedom.
• EBITDA and Exit Strategy Thinking – How building for sale makes your business stronger today.
• Systems for Everything – Why documenting what's in your head is critical for scalability.
• The Power of the Live Event Room – What happens when ambitious pet pros challenge and inspire each other.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

If you want to be the first to find out when tickets are released for IMPACT 2027 then click here now

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

Is "luck" really holding your pet business back — or are you simply missing the right systems and opportunities?

What can Disney teach you about making more money while creating better client experiences?

And how can small tweaks to your offers dramatically increase client spend, loyalty, and retention?

In this episode, recorded while I'm preparing for IMPACT 2026, I'm continuing my deep dive into business and marketing lessons from the House of Mouse. Using real examples from Disney parks, hotels, and dining experiences, I break down how world-class businesses maximise customer value without it feeling pushy or salesy.

I explore why offering premium upsells isn't about squeezing more money out of clients — it's about giving them better choices. I also unpack how perks and incentives drive repeat business, why testing promotions is critical for growth, and why many pet business owners accidentally become the bottleneck in their own marketing by assuming clients "won't go for it."

In this episode, you'll discover:

• The Power of Premium Upsells – Why offering higher-tier services increases revenue and improves client satisfaction.
• Perks That Drive Loyalty – How small, strategic bonuses encourage repeat bookings and memberships.
• Give Clients Options, Not Limits – Why combining add-ons and service ladders maximises lifetime value.
• You Are Not Your Client – How assumptions about what clients want can hold your business back.
• Storytelling That Sells – Why detailed, emotional service descriptions dramatically increase perceived value.

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then my Elite Pet Business Mastermind is what you need.

If you want to be the first to find out when tickets are released for IMPACT 2027 then click here now

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What can a theme park teach you about building a more profitable, memorable, and sellable pet business?

Why do some companies create loyal fans while others struggle to hold attention?

And how can small experience-driven details dramatically increase client loyalty and lifetime value?

In this episode, I'm deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I'm sharing some of the biggest marketing and business lessons I've picked up from my visits to Walt Disney World — and how these same ideas can transform the way you attract, wow, and retain clients in your pet business.

I dive into the concept of building anticipation before clients experience your service, why successful businesses are designed to last long after the owner steps back, and how creating special moments for your most loyal clients builds deeper emotional connections and stronger word-of-mouth marketing.

In this episode, you'll discover:

• The "Beyond the Berm" Effect – How building anticipation before clients enter your world increases perceived value and excitement.
• Built to Last Systems – Why sustainable marketing, staffing, and operational systems create long-term profitability and business stability.
• Designing for the Future – How building assets and infrastructure now increases your business value and saleability later.
• Creating Superfans – Why rewarding and recognising your most loyal clients builds deeper relationships and stronger referrals.
• Experience Layers that Drive Loyalty – How small, thoughtful touches create unforgettable client experiences.

Tickets for IMPACT 2026: How to Disnify Your Dog Daycare Business are almost gone, with sales closing soon.

Tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What separates pet businesses that are simply "good" from those people talk about, remember, and proudly recommend?

Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could?

And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients?

In this episode, I'm just hours away from the early-bird deadline for IMPACT 2026, and I'm joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson.

Together, we dig into one of the most powerful — and most overlooked — growth tools in the pet industry: live experiences.

I share how events have shaped every major turning point in my own business journey, from handing out leaflets in a pet store in the early days, to touring the UK with seminars, to running masterminds, summits, and experiential business events today. Tim shares why attending Impact and other events like it consistently leaves business owners more confident, more inspired, and more ready to take decisive action.

We also explore why, in an era of AI, automation, and digital noise, real human connection, storytelling, and shared experiences are becoming the ultimate differentiator for premium pet businesses.

In this episode, you'll discover:

• The Experience Advantage – Why live events build stronger client and community loyalty.
• Information and Implementation – How interactive environments turn ideas into action.
• Human Connection in a Digital Age – Why real-world engagement is becoming more valuable, not less.
• Brand Elevation Through Experience – How standout businesses create stories clients share.
• What Makes Impact Different – Insights from inside the room with past attendees and speakers.

Early bird tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

Do you feel like you're doing everything "right" — yet still progress in your pet business is slow and frustrating?

What if business growth didn't have to be a long, slow climb, but a sprint to the top of the pile?

And what would change if you could skip the line and position your pet business at the front of the pack?

In this episode, I'm back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional "do your time and wait your turn" approach to success is outdated.

I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer.

In this episode, you'll discover:

• The Fast Pass Principle – Why speed of progress matters more than years of experience.
• Marketing Over Mechanics – Where real business growth happens once your service is "good enough".
• Positioning at the Front – How premium brands avoid price-driven competition.
• Authority Assets – Why books, media, events, and storytelling accelerate trust.
• Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth.

Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens when ambitious pet business owners step away from their facilities
and into a room built for growth?

How do these businesses move faster in three months than others do in three years?

And what changes when you stop trying to solve problems alone and start tapping into
collective experience?

In this episode, I'm back home at Town Farm after a whirlwind trip to the U.S., sharing
behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin,
Texas. You'll hear directly from members as they walk out of the room admittedly tired, fired
up, and already implementing serious changes. This meeting, new facility plans were being
redrawn in days, there were pricing breakthroughs, and business expansions taking shape on
the spot.

I also unpack the recurring themes that surfaced across the two days: why most owners still
default to chasing volume instead of raising value, why pricing must become a standing
agenda item in any serious business, and how decisive action, even when something doesn't
work out, is a hallmark of high-performing operators.

If you've ever wondered what Elite actually looks like inside the room, this episode gives you
a front-row seat.

In this episode, you'll discover:

• The Speed of Leverage – How the right inputs can collapse months of decision-
  making into days.
• Pricing as a Growth Lever – Why increasing prices is still the most underused tool in
  pet business.
• The Power of the Room – What happens when experienced operators openly share
  what's working.
• Decisive Leadership – Why fast, clear action beats waiting for perfect conditions.
• Cross-Pollination of Ideas – How fresh perspectives unlock opportunities you can't
  see alone.

Before our next Elite meetings, we've got IMPACT 2026 coming up in Florida on February
16th and 17th — two days dedicated to Disneyfying your dog daycare and building a
premium, future-ready business. Half-price tickets are available until January 31st.

Go to www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

When was the last time you actually stopped to look at how far you've come in your business?

What would change if you judged progress over three or five years — not the last three months?

And how different would your goals be if you truly believed the next chapter could be bigger than anything you've built so far?

In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term.

And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve.

The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business.

In this episode, you'll discover:

• Why Perspective Matters – How looking back three to five years changes how you view today's problems.
• The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum.
• Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back.
• Resilience Through Experience – Why you're far better equipped now than you were a few years ago.
• Designing the Next Chapter – How to think intentionally about where you want your business to be heading next.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually happens during a full, in-person pet business consultation day with Dom Hodgson?

How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day?

And how can one focused conversation save you years of trial, error, and frustration?

In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you'll hear raw audio recorded at the end of an intensive strategy day — capturing exactly what clarity, relief, and momentum sound like when the fog finally lifts. 

Adam and Stella walk through what the day actually involved: stepping back to define what they do and don't want, tightening systems that were already working well, uncovering easy leverage points, and identifying a bigger "business within the business" opportunity that could reshape their future. Dom explains why these breakthroughs don't come from doing more — they come from seeing the business differently.

In this episode, you'll discover:

•    What a Consultation Day Really Looks Like – Hear from Adam and Stella as they digest their BIG takeaways from the consult day.

•    Fix Before You Scale – Why optimising what you already have beats chasing the next bright shiny object (or idea!) 

•    Finding the Business Within the Business – What hidden assets do you have in your existing business that could become your biggest growth lever.

•    The Power of Fresh Eyes – Why clarity often comes from someone seeing what you've normalised. This is Dom Hodgsons Superpower. 

•    Why Direction Matters More Than Speed – How knowing what you don't want accelerates everything else.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens when you build a successful pet business… but forget to build a life around it?

Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically "doing well"?

And how can you stop reacting to the year ahead… and start designing it on purpose?

In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. 

For me this was a year filled with travel-heavy months and packed event schedules but it was also the year I finally got intentional about rest, recovery, and building a business that supports the life you want, not one that consumes it. 

I share why having a clear vision has been the single biggest driver of momentum in my own business, how losing that clarity temporarily made progress harder than it needed to be, and you'll discover why most pet business owners aren't stuck because they lack the right tactics — but because they lack a compelling picture of where they're heading.

Do you have such a vision? You will after this epsode

In this episode, you'll discover:

•    Why Downtime Is a Strategy – How scheduled breaks improved focus, energy, and decision-making.
•    Vision Creates Momentum – Why clarity pulls you forward faster than discipline ever will.
•    Busy Isn't the Goal – The difference between growing revenue and building freedom.
•    Leverage Over Labour – Why the next phase of growth must rely on systems, not more hours.
•    Designing Your Year Ahead – How intentional planning beats reactive hustle every time.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What actually separates businesses that blend in with the crowd… from the ones that stand out?

Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed?

And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare?

In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn't work in pet care, the lessons he shares land squarely where dog daycare owners need them most: positioning, differentiation, pricing confidence, and future-proofing in a changing market.

Mike breaks down why generalists always compete on price, why AI is forcing businesses to move beyond just "words on a page," and why the real value today lies in insight, strategy, and clarity. With Mike's help I then translate those ideas directly into the pet care world, showing how daycares that position themselves as trusted partners (not just service providers) escape comparison, retain better clients, and build stronger businesses.

In this episode, you'll discover:

•    Why Generalist Daycares Get Squeezed – And how clearer positioning instantly reduces price pressure.
•    What AI Is Really Changing – Why insight and experience matter more than ever in a crowded market.
•    The Power of Niching Properly – How being a "big fish in a small pond" applies directly to dog daycare.
•    Why Behaviour Beats Tactics – How understanding human decision-making improves sales, retention, and loyalty.
•    What Happens in the Room – Why masterminds and in-person events accelerate clarity and confidence far faster than online learning alone.

You can find out more about what Mike does by following him on Instagram: @thecoffeeshopcopywriter

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk 

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do?

How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on?

And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered?

In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well.

You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour.

Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? 

Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days.

You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive.

In this episode, you'll discover:

• Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same.
• AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead.
• Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later.
• What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content.
• Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical.

If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave?

What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days?

And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs?

In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered.

Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year.

Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition. 

In this episode, you'll discover:

•    The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you.
•    The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led.
•    How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running.
•    Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams.
•    Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

What would happen if you stopped for a moment and actually looked at how far you've come
in your business?

How much easier would things feel if you recognised the wins, the lessons, the mistakes, and
the mentors who helped you get here?

And what breakthroughs might you unlock if you took stock of everything you should be
thankful for as a pet business owner?

In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to
reflect on the major moments, decisions, and people that have shaped my business journey.
From leaving Imperial Tobacco, to finding the right clients, to building a team I trust, I lay
out the unfiltered truth about what it really takes to create a business that grows, evolves, and
keeps moving forward even when an unstable economy, government changes, or other people
make it feel harder than it needs to be.

You'll hear my gratitude list (with a few surprises on it), the pitfalls I've learned from, and
why I credit much of my success to the mentors and masterminds who helped me skip years
of pain and fast-track real progress. I also dive into the importance of pricing courage,
innovation, better boundaries, and attracting the right clients – the ones who make the work
feel like fun rather than friction.

In this episode, you'll discover:

• The Power of Being a Business Owner – Why choosing this path (and sticking with
  it) is something to be proud of.
• Clients Worth Protecting – How the right customers make your business lighter,
  happier, and far easier to grow.
• Mentors & Masterminds – Why fast progress happens when you stop guessing and
  start listening to people who've done it.
• Learning From Mistakes – How failures like the online store became fuel for better
  systems, smarter pricing, and stronger positioning.
• Courage, Growth & Innovation – Why pushing out of your comfort zone is the key to bigger breakthroughs in 2026.

If you've been head-down, grinding through the chaos of Christmas bookings, staffing
headaches, or end-of-year admin, this episode is your reminder to zoom out, breathe, and
acknowledge the progress you've already made, and the opportunities waiting for you.I

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

Ever wondered what actually goes into launching a book that could reshape the way dog
daycares think about enrichment?

What happens when you return from a whirlwind U.S. expo, jump straight into coaching
calls, and then dive headfirst into recording your next audiobook?

And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving
rave reviews within days?

In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story
behind the launch of Mission Enrich, my newest (and most unusual) pet business book.

Fresh
off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of
Enrich U sign-ups, I break down why this book is different — and why it's already making
waves with daycares across the UK, US, and the rest of the world.


You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback
flooding in from readers, why writing remains my most important business tool, and why
now is the perfect time for daycare owners to rethink what enrichment really means.

I also
share the opening chapter of the audiobook, plus a special offer for podcast listeners who
want early access to the full audio version.

In this episode, you'll discover:

The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it
matters for modern dog daycares.

Why This Book Is Different – How a parable can teach deeper lessons than any how-
to manual.

Real Reviews – What early readers are saying about how the story is already
reshaping their teams, dogs, and daycares.

The Power of Writing – Why learning to communicate through story is one of the
most profitable skills a pet business owner can develop.

A Special Launch Bonus – How to get the audiobook version for free — before it's
available anywhere else.

If you've been thinking about implementing enrichment, this episode is a window into the
next evolution of the industry — and the mindset shift that will define the best-run facilities
in 2026 and beyond.

To grab a copy of Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

What really happens when you take your business across the pond and into one of the biggest
pet care expos in the world?

How do you turn an event stand into a sales machine, attract 20+ new members, and launch a
brand-new book in the middle of it all?

And what does it take to keep your energy (and sanity) when you're juggling clients,
speaking gigs, and international travel all in one week?

In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable
week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the
Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack
the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip.

You'll hear how the expo became a living showcase for experiential marketing, why Enrich U
continues to grow faster than ever, and how consistency (plus the right prep) turns potential
chaos into predictable success. Me and Tim also reflect on the importance of downtime,
balancing business and life, and how structured storytelling can help any pet pro sell more —
without relying on social media guesswork.

Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and
Ross, who reveal why the program's time-saving structure and ready-to-use marketing
materials were a no-brainer for their daycare.

Tune in to discover:

• Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new
  members in two days.
• From Stage to Stand – The real story behind Dom's premium pricing and enrichment
  presentations that wowed Hershey attendees.
• Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of
  something bigger).
• Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and
  turns regular emails into real revenue.
• Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider
  community is fuelling industry growth.

Grab your 2026 Pet Business Promotional Calendar NOW by clicking here 

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now