Explore every episode of the podcast The Podcaster's Guide to a Visible Voice
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Facts and Myths About Copyright Law for Podcasts - EP 122 | 02 Nov 2026 | 00:35:24 | |
Just how legally protected is your show’s theme music, really? As a podcaster, chances are you have your dream theme music. A song that fits the vibe and topic to a T. If it’s a popular Top 40 song, you probably already know you can’t just use it for free. But what about random music you found on YouTube? Surely, you can pull just 12 to 30 seconds of that catchy tune—right? Unfortunately, it’s not that simple. In this episode, Mary chats with copyright lawyer Mike Anderson, who works with podcasters, musicians, and other creatives to make sure they’re protected both by and from the many rules around ownership. From contracts written on napkins to the two unique types of music copyright (“Dolly” and “Whitney”), Mike will walk you through the basics of keeping yourself—and your creation—safe from cease and desist letters and other uncomfortable and costly legal missteps. While Mike offers up lots of helpful tips and things to think about, remember: this episode does not constitute legal advice. Always hire your own expert to deal with your specific case! Stay on the right side of copyright law with Mike’s professional insight:
Links worth mentioning from the episode:
Engage with Mike Anderson:
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Show Credits:
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| The Habits That Keep You Podcasting (and the Ones That Don't) - EP 121 | 19 Oct 2026 | 00:26:29 | |
What sort of podcasting traps do you fall into? When’s the last time you were scrambling as an episode date drew near? Maybe a rambling recording took hours to review, the next one was still sitting in that batch-edit stack, or you hadn’t even settled on a topic 24 hours before the scheduled drop. Podcasting is a lot of work—that’s no secret—but the right mindset can keep you feeling excited for your show, not stressed and resentful, and keep it from fading out. Drawing from her own podcast missteps and numerous client experiences, Mary walks you through three concepts to ponder when you need a boost to keep creating. The world, or at least your audience, deserves to hear your voice and perspective. Don’t let perfectionism, a murky distinction between urgent and important, or a distaste for marketing turn your passionate idea into a hard drive of unedited recordings that never see the light of day. Take inventory and meet yourself where you’re at to build a show that sticks:
Links worth mentioning from the episode:
Support the Show! Love what you're hearing? Support the show by donating to the tip jar! http://visiblevoicepodcast.com/support Connect with Mary!
Show Credits:
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| When to Ask for Help Building Your Podcast with Paul Rosenblum - EP 120 | 05 Oct 2026 | 00:40:50 | |
What if a bit of help could take your show from pipe dream to passion project? When you think about your reason for podcasting, maybe your mind jumps straight to listener and download numbers, guest appearances, and episodes in the bank. But even more is the “why” of creating your show in the first place. For Paul Rosenblum, the host of “The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast”, the foundational reason is a desire to keep teaching the younger generation of business owners about accounting and all the other essential financial details that are so hard to find. When his initial podcasting assistant fell through in 2022, just 10 episodes in, Paul had to decide whether to shutter his fledgling show or keep pushing through. When he stumbled upon Stephanie Fuccio, a friend, former guest of the pod, and fellow podcast producer, it felt like kismet. Backed by Paul’s innate ability to keep listeners engaged and Stephanie’s ongoing insights and assistance, the show has celebrated 100 episodes and gives no sign of slowing down. Some day, Paul won’t be a bookkeeper and podcast host anymore, but his lighthearted and informational teachings will persist as the helpful legacy he envisioned from the start. Take a deeper look at your own podcasting why and how:
Links worth mentioning from the episode:
Support the Show! Love what you're hearing? Support the show by donating to the tip jar! http://visiblevoicepodcast.com/support Connect with Mary!
Show Credits:
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| Choosing the Best Podcasting Events for Your Time and Budget - EP 119 | 21 Sep 2026 | 00:21:18 | |
How do you weigh conference pros and cons when there are so many options? Industry events are happening constantly in this age of global connection, and podcasting is certainly no exception. But when budget, travel, and work and family responsibilities all factor into our available time, how do we narrow down which conferences are worth it? Live events are exciting. Meeting in real life the people you’ve heard in your ears for so long is invigorating and comforting—so how do you possibly narrow it down? To help you curb the FOMO, Mary walks you through her process for selecting yearly events: where, who, and how much are all essential considerations. From weighing the data to confirming the details, this episode provides a checklist to help you pare down the possibilities, so you get the most out of the educational and networking opportunities, without draining your bank account or your energy. Start planning your podcast conference experience:
Links worth mentioning from the episode:
Support the Show! Love what you're hearing? Support the show by donating to the tip jar! http://visiblevoicepodcast.com/support Connect with Mary!
Show Credits:
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| When Do I Stop? Existential Questions for the Hobby Podcaster - EP 118 | 29 Jun 2026 | 00:20:11 | |
How do I figure out if my show is still working for me? Summer is a great time to take a break and reflect on your podcast so far. When that reflection leads to questioning whether it's time to stop producing your show or go on hiatus, a lot of tough queries and existential dread can surface. In the final episode of the season, Mary guides you in a thought exercise to help clarify this decision for you. Especially when you're working on a passion project—something that developed from a hobby or avocation—it can be difficult to balance the capacity and financial demand of prepping, recording, producing, and publishing with the rest of your life. By identifying stand-out episodes and any shifts in the deeper why behind your project since it launched, you can design a future that fits. Whether you decide to stop cold turkey, continue as usual, or take a more manageable, stripped-down approach, this episode is required listening for all podcasters wondering whether to shutter their show or stay the course. Reflect on these existential podcasting questions:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| How Your Podcast Can Help Dismantle the "Minority" Narrative with Jerry Won - EP 117 | 15 Jun 2026 | 00:50:31 | |
Why is it so important for Asian Americans to keep loudly sharing their stories? Jerry Won launched Dear Asian Americans, an interview-style podcast, in 2020. He used this growing permissions-free platform to highlight the often overlooked and "unmarketable" stories of Americans from a vast range of backgrounds. Jerry's deliberate volume-based approach—producing 100 episodes in the first year—aimed to get as close to "sufficient coverage" of Asian American experiences as possible and led to cross-country work as a speaker and presenter. It's impossible to tell every story, Jerry acknowledges in his conversation with Mary, since new ones are being created every day and everyone not featured on his show is just as worthy of sharing their life's account. His overarching goal reflects the significance many Asian cultures place on their ancestors, with a future-focused twist: by speaking up, he strives to be the kind of ancestor his kids will be proud to remember. Six years ago, Asian Americans faced backlash from the pandemic's supposed origins. Today, the tear down of DEI in the western world is another source of stifling. That's why Jerry encourages "minority" storytellers to get loud and not stop, "especially on days when the world is trying to silence you." Raise your voice to tell as many diverse stories as possible:
Links worth mentioning from the episode:
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Show Credits:
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| Filler Words: Authentically Human or Unprofessional? - EP 116 | 01 Jun 2026 | 00:21:44 | |
How do you decide which um's and er's to keep and which to cut? You probably grew up hearing that too many "um"s and "like"s when you speak means you aren't educated or eloquent enough. The truth is, these filler words have an important job to do in our speech and conversation: they contribute to emotional impact and authenticity, and generally don't detract from authority at all. Despite the research supporting this, the past decade or so has seen a push by some podcasters and platforms to eradicate filler words from published episodes. Today, there are even one-click AI-driven options that claim to cleanly pull selected "er"s and "uh"s from your recordings. Spoiler alert: they aren't very good at it. All this serves to reinforce the narrative that filler words are "bad," but Mary pushes back on that erroneous assumption. In this episode, she discusses the disconnect between speaker and listener that comes from over-editing. Striking a balance between a stilted monologue that distracts your audience and authentic human connection isn't always easy, but it's always worth the effort. Fight for the right to keep your conversations natural:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| What Publishing 2000+ Episodes Will Teach You with Dave Campbell - EP 115 | 18 May 2026 | 00:36:31 | |
What keeps you podcasting in the margins of your days? For Dave Campbell, the answer to this question is, "having nine regular shows, including one that puts out daily episodes." As a podcaster, you probably have other responsibilities—a full-time job, kids, the continuous task list of being an adult. But when building connection or, as Dave says, "collecting people" is your calling, your podcast is an uplifting and resonant platform for exploring your interests, learning from brilliant and engaging guests, and fine-tuning skills that will serve you on and off the mic. Dave has published more than 2000 episodes across his shows, and he's become something of an expert at squeezing podcasting into the margins. He self-identifies as "curious and improperly supervised," and the results are inspiring: he's building a community of interesting and interested people everywhere he goes. In their conversation, Dave and Mary talk about the experiences and impacts that come with passionate podcasting. Whether you're brand new to hosting or decades in, this consummate storyteller and enthusiastic host will remind you why you launched your show in the first place. Reignite or reaffirm your enthusiasm for podcasting:
Links worth mentioning from the episode:
Engage with Dave Campbell:
Connect with Mary!
Show Credits:
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| Headphones are Non-Negotiable in Podcasting - EP 114 | 04 May 2026 | 00:19:24 | |
How important is it, really, to wear headphones when you record your show? These days, people immediately associate a person with a mic and headphones with podcasting. And yet, some hosts still push back against the idea—after all, their laptop speakers work just fine for video chats, right? If Mary can convince you of anything this season, it will be to start wearing headphones when podcasting. In this episode, she acknowledges all the reasons you might be hesitant to pop on a pair before you hit record. But when you learn about echoes, feedback, voice monitoring, and the problem with Bluetooth, you'll probably come around. As it turns out, this particular piece of audio gear is so much more than just visual branding for your medium. Turn up the volume on your headset (but not too loud) to find out:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| Stop Broadening Your Podcast: How Super-Niche Podcasts Win with Susan Thompson - EP 113 | 20 Apr 2026 | 00:41:28 | |
What happens when your podcast topic gets super specific? The temptation to broaden your podcast subject matter, to capture a wide range of both guests and listeners, is understandable. But often, something magical happens when you narrow down your focus to the super-specific sub-sub-topic you're most passionate about: your fellow mega nerds find you and become your most loyal following. Susan Thompson proves this point perfectly. For the last several years, she and her cohost, Holly, have produced "The Voices of the Ancestors", a podcast dedicated to an extremely niche topic: polyphonic folk songs of Georgia (the country, not the state) and the women who sing them. Susan went from not even knowing what a podcast was to speaking with conviction on microphone preferences and the rise of video in the industry. Her show has connected her with a global community of fellow devotees, uncovered numerous opportunities to speak at events all around the world, and elevated underacknowledged voices—precisely because she chose to project her niche passion full-throated across the airwaves. Get inspired to double down on your specialized expertise in your podcast:
Links worth mentioning from the episode:
Engage with Susan Thompson:
Connect with Mary!
Show Credits:
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| Why Video is More Challenging for Podcasts - EP 112 | 06 Apr 2026 | 00:25:45 | |
As a woman, should you consider adding video to your show? Video podcasting is on the rise. The trend is being driven by huge celebrity players and, most recently, Apple Podcasts, who released HLS video support in late March 2026. And while there are benefits to this evolution, there's also a lot to unpack if you're considering adding video to your show. In this episode, Mary shares a deeply personal take on this shift, interspersed with her podcasting expertise. There are two sides to every coin: video raises the barrier to entry beyond simple audio recording, and it provides an improved experience to people who are hard of hearing. Video gives you the opportunity to show and tell, and it requires a lot more work to edit. Most significantly, podcasting's visual evolution heaps the same unfair standards on women that the film and television industry has for generations. Unpack the heavy demand of video, as a woman in podcasting:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| Priority Production Tasks for the Solo Podcaster with Emma Krebs - EP 111 | 23 Mar 2026 | 00:44:11 | |
How many different hats do you wear as host and producer of your own podcast? If you actually wrote out everything you do for your podcast besides speaking into the microphone, the list would be extensive. Podcasters often get asked what it means to be a podcast producer. As Emma Krebs explains, that's because "producer" is an umbrella term that encompasses a ton of different roles. Emma is a seasoned podcast and YouTube producer who currently produces celebrity doctor Mark Hyman's show. While she's lucky enough today to have a robust team and suite of tools at her disposal, she remembers what it was like to fly solo. In this episode, she breaks down what her current role looks like and which of the many, many steps every hybrid host–producer should prioritize. From heavy guest research to tracking spreadsheets to really perfecting that intro, Emma's tips and tricks will help you position your podcast as a meaningful contributor to the medium and to positive change across the industry. Dust off the countless hats of a solo showrunner:
Links worth mentioning from the episode:
Engage with Emma:
Connect with Mary!
Show Credits:
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| Start Strong with a Purposeful Intro - EP 110 | 09 Mar 2026 | 00:15:41 | |
How do you draw in your listener, right from the very beginning? Don't lose your listener before you even have them. An overly lengthy, unintentional, or boring introduction at the top of an episode is a great way to do just that. Much like in radio and newspaper, the lede is your opportunity to seize and delight your audience, so it's important not to squander it. Mary knows the pain of sitting through a dry, repetitive podcast intro. In this episode, she brings you the details you need to avoid that pitfall. There's a difference between show and episode intros, and all too many pods air what should actually be a stand-alone trailer at the top, every time. Discover the ingredients that deliver an impactful and purposeful lede and the factors that should guide your intro style choice. Now, the question is: what will you tweak or try in your next episode to land your listener right away? Avoid boring beginnings with Mary's quick, high-impact tips:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| How to Create Transcripts That Benefit Accessibility and SEO with Jess Schmidt - EP 109 | 23 Feb 2026 | 00:51:51 | |
How are you creating impactful transcripts for your show? You've probably seen a bad podcast transcript. Maybe the creator was lazy in their transcription, maybe the AI was flummoxed by the proper nouns, punctuation, or audio labels—whatever the reason, such sub-par writing begs the question: is there even a point to having transcripts if they aren't very good? That's one of the queries Mary poses to podcast producer and consultant Jess Schmidt. It turns out Jess isn't just an expert in the industry, she's also a font of historical transcript knowledge, thanks in part to her past career generating closed captions for live television. Jess and Mary get into the importance of timestamps, SEO, and accessibility. They tackle the many issues facing platforms and creators alike as automated transcripts take centre stage and the continued importance of human eyes when it comes to rendering written versions of human speech. If you're not already a transcript nerd, you will be after this episode! Learn about the future of transcripts from the industry's storied past:
Links worth mentioning from the episode:
Engage with Jess Schmidt:
Connect with Mary!
Show Credits:
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| Pause, Plan, Publish: A Podcaster's Blueprint for Slowing Down - EP 108 | 09 Feb 2026 | 00:22:48 | |
How do you make your podcasting hours really count? You know the feeling—you plan to sit down and record your episode, and before you know it, that day has completely gotten away from you. There's a plan to make, research to conduct, and stretch breaks to squeeze in. It usually takes longer than expected to record, and afterwards, there's editing, marketing, design…if you don't have a robust team behind you, it's one heck of a job! Inspired by the Chinese Year of the Fire Horse, full of intense energy and rapid transformation, Mary welcomes 2026 with a call to action for every podcaster: Slow down! Sure, you can create a podcast episode quickly—you can use the ever-transforming generative AI to write, record, and edit. You can blurt out whatever pops into your head as it comes. But a show that really lands with the target audience needs to be intentional. This year, take the time to pause, strategize, and make meaningful decisions. The likely result? A rock-star show worthy of all the fiery passion you put into it. Slow down and consider what you want out of your podcast:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| Reduce Impostor Syndrome By Listening Back to Your Voice - EP 107 | 15 Dec 2025 | 00:21:20 | |
When's the last time you replayed your old episodes and really listened? It's the end of another year of podcasting, and that means looking back on how far you've come and planning the next steps. Whether you're taking some time off for the holiday or plugging away between the eggnog and the family time, Mary has one non-negotiable for you: you need to start listening back to your old episodes—and not just at 2X speed. For a medium that celebrates the voice, podcasters are way too lax about auditing their primary instrument. Yes, it's awkward, and chances are you'll sound weird to yourself. You might even get a hint of that imposter syndrome you thought you quashed. But trust Mary: give yourself the gift of perspective and growth this year by running some personal airchecks. It really does get easier the more you do it, and you'll unlock so much potential for your show in 2026 and beyond. Put aside the mic and queue up some past episodes. Discover:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| Accessibility and Ethics in Podcasting with Meg Wilcox - EP 106 | 01 Dec 2025 | 00:47:48 | |
What assumptions are holding you back from creating a more accessible show? If you knew more about your listener's accessibility needs, how would that change your show? Podcasting borrows so much of its policy and practice from more traditional forms of media, and while that's given us a great place to start, it's also slowed down innovation in this unique medium. Meg Wilcox is a journalist and professor at Mount Royal University. Her research focuses on where podcasting could improve in terms of accessibility and ethics. In this episode, she shares how her experience producing an audio memoir for a woman with vision impairment prompted her to reconsider how we approach everything from recording and publishing to promoting our shows. You'll learn about the ethics of copyright ownership, the slow adoption of accessibility tools, and the ongoing barriers that, if dismantled, would give anyone with a podcasting dream the tools to make it come true. Reframe how you think about your show's accessibility and availability:
Links worth mentioning from the episode:
Engage with Meg Wilcox:
Connect with Mary!
Show Credits:
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| Simplify Your Podcast Production with a Show Map - EP 105 | 17 Nov 2025 | 00:17:04 | |
How can a solid structure make your podcast process easier? Your podcast starts with a great idea—a topic that fires you up, that you can passionately go on about at length. That's a great place to begin a show, but without some structure, producing episode after episode can become tedious and stressful. That's why Mary advocates for building a show map. Think of it as Google Maps directions that help guide both you and your listener on a journey that's just predictable enough to make it feel comfortable and familiar. If the thought of "structure" makes you think of strict rules for every episode, think again! Mary explains how to create a show map that guides you from intro to outro with lots of wiggle room and just enough direction to prevent decision fatigue. You'll keep your options open and speak with confidence because you know just where you need to go. With tips for identifying your existing structure and drawing on the expertise (or mistakes) of other shows, this episode is a must-listen for new and established podcast hosts alike. Map out your show to simplify your process:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| The Perks of Being (or Having) a Co-Host with Darren Dukes and Jamie Weiss - EP 104 | 03 Nov 2025 | 00:44:22 | |
How do you find the perfect podcast host to share airtime with? If a podcast is your passion project but you don't have a technical background, an audio-savvy partner could help make your dream a reality. That's what Darren Dukes, a Vancouver Island physiotherapist and running enthusiast, discovered when he convinced fellow runner and former radio broadcaster Jamie Weiss to be his co-host. Darren's vision and Jamie's recording prowess have resulted in a podcast that's drawing in avid runners and jogging-curious listeners alike. Darren and Jamie chat with Mary about podcast partnerships, the importance of strong show structure, and the challenges and skill-building opportunities they've already encountered as they forge a new touchpoint for the vibrant West Coast running community. Keep your show—and your motivation—running smoothly:
Links worth mentioning from the episode:
Engage with Jamie and Darren:
Connect with Mary!
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| How to Handle Listener Feedback - EP 103 | 20 Oct 2025 | 00:16:45 | |
What's the worst piece of feedback you've received about your podcast? We all have one—that cringe-inducing review or comment that fires up our impostor syndrome. The one that makes us question our hosting skills, our topic selection, and our whole show. And yet, feedback, even the negative kind, doesn't have to get you down. In this episode, Mary takes on trolls and seasoned listeners alike to suggest a very different relationship between host and reviewer: one of thoughtful collaboration. Find out how to filter and process your feedback in a way that improves its production value and boosts your confidence—in your show and your unique voice. Convert your podcast comments into actionable intel:
Links worth mentioning from the episode:
Connect with Mary!
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| How to Keep Fear From Overpowering Your Voice with Kat Stewart and Kevin Ribble - EP 102 | 06 Oct 2025 | 00:38:06 | |
What are you afraid of when you're recording your podcast? Training your voice doesn't start with what comes out of your mouth—it starts with what's going on in your head. Mary learned this 25 years ago from her radio school instructors, Kat Stewart and Kevin Ribble. In this episode, her former teachers take the mic to talk about finding your charisma and confidence as a podcaster and the vocal impact of fear and judgment. Kat and Kevin want to make the world a better place, one confident, impactful podcast host at a time. Their insights stem from decades of experience and will have you reflecting on your podcast's ability to inspire change. It's time to go back to school and learn:
Links worth mentioning from the episode:
Engage with Kat and Kevin:
Connect with Mary!
Show Credits:
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| Voice Prep for a Personality-Driven Podcast That Pops - EP 101 | 23 Sep 2025 | 00:11:32 | |
How do you make your personality shine through as soon as you hit record? The podcast world is always evolving—that's what happens when a baby industry grows up! For better or worse, audio-first media is changing constantly, and the latest shift involves Amazon's decision to shut down the Wondery podcast studio. This kicks off a move away from those shows heavy on the music, sound effects, and research, toward more personality-driven podcasts. Like yours! This is great news, because that special kind of pod that people tune in to for the host (which recent research shows is the listener's favourite part) will get more space on their app. It also means you'll have to work even harder to make sure your on-air personality is unique and your show stands out from the crowd. With that in mind, Mary shares three tips for getting your voice ready to resonate. Get your #1 instrument prepped to steal the show:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
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| Finding Joy in the Serious Work of Podcasting - EP 100 | 30 Jun 2025 | 00:22:08 | |
How can reflecting on your podcast journey spark delight in your success? The process of podcasting is serious business. You have to be laser-focused on all the pieces of the spiral—from brainstorming topics to marketing the published episode to starting the next one—and sometimes the subject matter gets dark, especially in the daunting uncertainty of our modern world. But at the end of the day, if you don't enjoy what you're creating, the overwhelm that will come up eventually is going to keep you from coming back. That's why Mary is dedicating her 100th episode (woo-hoo!) to reflecting on the genuine joy of podcasting and inspiring you to do the same. It's time, once again, to check in with that big, overarching Why. Turn up the gratitude for all the opportunities your show has afforded you, the connections you've cultivated, and the support of the people who listen in. Let this episode be your reminder to take the time—look back, laugh out loud, and bask a bit in the joy of your creation. Consider the journey so far with storytelling and reflection prompts:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: Podcasting is serious work. Sure, most of the time we're just having a conversation with someone or hearing stories, and yet when it comes to the making of podcasts, you know, the tasks that take you from an idea to actually publishing the episode, right, the recording, the editing, and then the promoting when it's all done, it's not always rainbows and unicorns. And even in some cases where podcasts are talking about very serious topics, I've worked on episodes that talk about food insecurity, war torn countries, child abuse, trauma, relationship issues, there still can be joy, when you're talking about serious issues and creating your show. The light and the joy that actually comes from sometimes being in these really dark spaces can brighten even more. I mean, to the lack of a whole cliche thing, you really need to be in the dark and to be in that seriousness, to really enjoy and know what it means to be appreciative of being in that light. So, podcasting is serious work. But like I always say, podcasting is meant to be fun. So as we celebrate 100 episodes of this very show, I want us both to reflect on how much work podcasting really is. Through the struggle to complete and publish episodes. That struggle is real, and yet how there's actually so much joy that it can bring. Podcasting is serious work, yes, but it's also fun. So, this is episode number 100, oh yeah! On the Podcaster's Guide to a Visible Voice. > Here we are, episode number 100. This is where you throw that, bah bah bah bah [HORN NOISE MADE WITH VOICE], celebrating horns confetti, right? [MUSIC ENDS] I don't know. I'm not usually that type of a person. And numbers are just numbers. I mean, yes, 100 is a milestone, but I decided for this episode that I just want to be very grateful. Grateful that I've created this many episodes for this particular show, but that you are here with me today and finding a bit of joy in whatever you've been up to so far and also by choosing to listen to this episode. So, first of all, thank you. Thank you for being here. [MUSIC IN] As I said on the top of the show, creating a podcast is not easy. And if you have a detailed checklist like I do, you can also see how much work it actually takes to get from idea to publish and even more work after that with the premiering and then planning for the next episode. It's a never ending spiral of stuff to do. One of the things I wanted to focus on for this episode was actually reflecting back on our whys. Why? Why are we doing this? So if you're not familiar. You'll always hear me talk about your why. That's the point of your podcast. Why do you want to create one? Because, like I said, it's a lot of work, so you have to know why it should exist in your world. It's not a matter of if, but when you'll be overwhelmed or when you'll be burnt out. So knowing your why will bring you back to your joy and the joy of creating a podcast. [MUSIC ENDS] I actually had this very conversation with a potential podcaster the other day. I was asking them about their goals for the podcast, and usually this is where I figure out if we're in alignment in how they think, what they want their podcast to do, and if I'm a good partner for that. And they talked about how they wanted to build a community, and I'm like, yep, bang on. Okay, this is it. It's not going to be about the numbers, right? It's not going to be about growing your listenership, which comes with it anyway, but, she wanted to build a community. But the thing was, she works in the beauty industry, and usually all the beauty stuff, it's your typical physical side of things, right? Looking perfect. So all those stereotypes of the beauty industry, she wanted to showcase how the work she does is actually outside of all these stereotypes. What she does is really transformational and also restorative because it's about the confidence, the confidence within. I know, it's such a cliche, right? And in this case, it does kind of work, because her work can also deal with cancer patients losing their hair and the struggle of not only dealing with the cancer diagnosis, but then also the journey of going through all the therapies and all of that. But in amongst that, all beauty comes into play, right? What happens when you no longer have hair and you lose that part of you? So, long story short, it's not about the beauty. So her podcast isn't really about that either. She has another why for her podcast and the work she does. [MUSIC IN] As for myself, I've had these moments of overwhelm, too. You know, we're celebrating episode 100, so I'm walking down that memory lane, and I'm always glad that I have my breaks to set up what I do for this podcast and the joy it brings. So I know this is my last episode before my summer break. That was the plan. And actually it just lucked out that it was episode 100. That was all serendipity right there. I can't wait to do all the summer adventures that we have lined up as a family. But to reflect on the past 100 episodes, I've had a very busy first part of the year this year with work, new clients, lots of podcasts to listen to. There was voice coaching clients as well. And then also now setting up for the remainder of my year having some speaking gigs. And there's lots of personal things too, right? Like, work and personal stuff intertwines. You can't really separate the two. So I was caring for my mom. I was away from home and my family for a bit, but then also coming back and being with my kiddo with her very first events, like her first track meet, and for me to volunteer with her. I was so grateful to be able to do that. So with all of these responsibilities, there was always time to put the podcast on the back burner, right? You don't have to create the podcast in all the things that you... | |||
| Canadian Identity in the Indie Podcasting Ecosystem with Kattie Laur - EP 99 | 16 Jun 2025 | 00:46:42 | |
What differentiates Canadian podcasters from their American counterparts, eh? If you think about the first podcast that comes to mind, there's a pretty good chance it's American. That's because podcasting tends to feel—and in many ways actually is—pretty U.S.-centric. But that certainly doesn't mean there aren't a ton of fantastic, groundbreaking Canadian podcasters in the industry. From the struggle to identify Canada-specific resources to the future of marketing metrics, join Mary for a must-listen episode for every podcaster seeking to set their show apart. Listen to fellow Canuck Kattie Laur as they dig into all things Canadiana and pods. Kattie is an award-winning podcast producer and the editor of Pod the North, a popular newsletter that keeps subscribers in the know about everything happening in our country's podcast ecosystem. Kattie takes a refreshingly optimistic perspective on creating and marketing shows in Canada. She and Mary explore the unique Canadian culture built around celebrating difference and how traits like this truly set them apart from American showmakers. Make your podcast stand out, in Canada and beyond. Find out:
Links worth mentioning from the episode:
Engage with Kattie:
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| Improve Your Interviews With Open-Ended Questions - EP 98 | 02 Jun 2025 | 00:15:34 | |
What kinds of questions do you ask your podcast guests? The most engaging podcast episodes—the ones that make for the best conversations and the best listening—are the ones that contain great stories. As the host, you're always aiming to draw all those details and deep disclosures from your guest. So why does getting the full picture sometimes feel like pulling teeth? Mary recently taught her nine-year-old daughter how asking more specific questions will get her the answers she wants, and that conversation prompted this episode's exploration. An open-ended question—the kind that requires a more thorough answer than "yes," "no," or some other short word or phrase—is always going to elicit a stronger response. In return, you as the host don't have to work as hard; your guest's fascinating story, the whole reason they're chatting with you, stands a much better chance of tumbling out of them with the passion every podcaster (and podcast listener) is looking for. Ask yourself these impactful interview-question questions:
Links worth mentioning from the episode: Episode 32, "Bad Interviewing Habits" - https://www.organizedsound.ca/bad-interviewing-habits-episode-32/ Connect with Mary!
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: How do you ask questions? I guess specifically on your podcast, maybe when you do interviews, how are those questions being asked? I know it's still quite a broad question, but have you ever gone back to your episodes, listen to them again to review how you have been asking questions? And if you want to get even more specific, I'm actually talking about open ended questions versus close ended questions. So today I'm going to explore those types of questions with you and show you how open ended questions can make your interviews and your podcast more enjoyable. Not just for you as a host, but maybe as a guest as well if you're on someone else's show, but more importantly for your listener. This episode actually stemmed from my conversation with my daughter. So, you know, lots of real life experience can come onto the podcast as well. And this idea of what it's like to pull stories from someone by asking them the different types of questions. So, how does your curiosity with these open ended questions play a significant role in your interviews? So there you go. The next generation of podcasters, through my daughter, is already teaching me about something that I can share with you on this very podcast. This is episode number 98 on the Podcaster's Guide to a Visible Voice. > MARY: Hey, welcome to the show. And yeah, things in real life this happens in radio all the time. It's just called show prep. [MUSIC ENDS] What's happening in your life as you go about your day that can help impact what you do on air. So in this case behind the mic on your podcast. And there are some real life situations that go on in my life that go behind the scenes on this podcast which you might not always know about, but this one I'm gonna share very much all the details of how I realized that this conversation that I had with my daughter is, I'm going to translate here on this episode today about open ended questions for you to ask during an interview with your guest. And in fact I talked a lot about bad interviewing habits actually, that was episode 32 if you have not listened to that one. So definitely go back to that episode. It is a great companion to this one. Lots of details there on episode 32, bad interviewing habits. But briefly for this episode, a close ended question essentially closes the conversation very quickly. This type of question will either get a yes or no type of answer and if you don't want to elaborate more, you don't have to. It's really quite the conversation killer. But I know, when people come on a podcast, they're actually here to share stories. So even if you do ask those close ended questions, they will elaborate a bit more. However, it will be more enjoyable if you have open ended questions. But back to the close ended questions. As an example, do you like chocolate? It's going to be a yes or no answer. Yep, chocolate's good. Or maybe a little bit more expanded, right? You don't have to go into details but you're like, maybe, it depends, I don't like milk chocolate, I like a dark chocolate. But then that's, that's really it until you come up with a follow up question. And there's a lot more interview techniques to go into this. However, if you start with an open ended question, you don't have to do as much of the hard work, you're already asking for more, all in that one question. So the guests can't just say yes or no. What kind of chocolate do you like? What are your favorite chocolate bars? Why is that your favorite chocolate bar, right? These type of questions are very specific and they can help the listener jog in their mind a story they want to share. And it makes your job just that much easier. [MUSIC IN] So as I alluded at the start of the show, my nine year old daughter sparked this idea for the episode. And if you've got some young ones in your life, like most kids, you might know that they do ask a lot of questions. And most of these questions are close ended aside from the ones that always ask, but why, but why, but why? Those kids already are on the uh, open ended question train. However, my daughter does ask a lot of questions and not always the and why. Sometimes they are just emulating the adults in their lives, right? So for example, sometimes I'll say to her, did you have fun at school today? Or she doesn't always eat her lunch. So I'm like, did you finish eating your lunch today? Did you play with so and so, or who did you play with? And they'll just list off a bunch of names, right? So these are very much close ended questions and it gives a very short answer or one word answer. So what parents or you as a podcaster, you know, what you want are actually stories, not short answers. In this audio format, you need the stories to shine. So for them to share in conversation, whether that is your guest, or your child, or a young one in your life. For them to share, and also so that it's not so hard getting those kids to talk to you, right? So like I said, this whole thing started when my daughter asked me actually about specifically working at a petting farm in my teens. Now think of my daughter in this story, in this scenario I'm going to share with you as the podcast host and me as the guest to help you relate. Okay? So I'm going to share this little conversation that from my memory, what I remember she said, it kind of goes something like this. My daughter says to me, do you have any stories from when you worked at the petting farm? Yes, yes, I have lots. And then she'll say, okay, tell me. I'm like, oh, which one? As I guest I'm like, wow, I got so many. Which one do I pull from? I can't just think of a story off the top of my head. So I ask her, what are you actually curious about? What do you want to know? And she's like, did you do anything gross or did the animals do anything gross? I'm like, well, yeah, I scooped poop for a living when I worked at the petting farm. And I kind of just ended it at that. I'm like, yeah, of course, of course there was lots of gross stuff. And I didn't really elaborate on that more either. So, she got a little frustrated with me. But do you see what's going on here? She wasn't getting any stories. She was wondering why she had to keep asking questions. She just wanted me to tell a story. But I was just answering her questions and her questions were close ended. I mean, I could have... | |||
| Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97 | 19 May 2025 | 00:37:23 | |
How can curiosity and commitment to your listener drive your show's growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances. That's exactly what Chidinma Azubuike discovered when she started "But What Do I Know?" back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners. Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you're just starting your podcast or have been working away for years, Chidinma's perspective is sure to have you taking notes and making plans to take your show to the next level. Learn an exploratory approach to creating an award-winning podcast:
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: When looking at new podcasts for something to listen to on your podcast player, sometimes one just stands out. For me, it was quite a few years ago when the title But What Do I Know grabbed my attention. It was nominated for a podcast award and it really resonated with me because, the imposter syndrome behind that question, my need for continual learning, and also learning from a fellow Canadian, which was rare at that time. When I saw the show, Canadian podcasts weren't really highlighted as Canadian, but really it was all about that imposter syndrome part. That little girl's uncertainty that I have that still lingers inside of me even as I am a 45 year old woman today. Right. Like all of this stuff comes up, and it came up through that one question, the title of her podcast. So I added But What Do I Know? to my list, even though I didn't listen to it, not in the beginning at least, because I wasn't ready to face my inner struggles with that little girl that I was talking about, right? That struggle of, ooh, I actually have to look at this now. Nah. But I'll still save it on my podcast player because you just never know, right? And then I fast forward to last year, 2024, and the podcast was rebranded and it spoke to me even more. I was like, wait a minute, why did this rebrand happen? What's different? What's going on? And it piqued my curiosity. So I was like, okay, leaning towards the curiosity versus, ooh, do I have to face my inner demons? And that was the change for me. And I decided to hit play because I realized, yeah, what do I know? Because I could learn from Chidinma Azubuike. Chidinma and I chat about her podcasting journey and what success looks like for her now. Because as we know, podcasting is a lot of work. So how does her curiosity and drive to build community work for her podcast today? This is episode number 97 on the Podcaster's Guide to a Visible Voice. > MARY: Chidinma, thank you so much for joining me on the show, because when I saw the title of your show, But What Do I Know? I say that to myself all the time. It's like, but what do I know? What do I know? And I just really connected with you on that. And then the fact that we're both Canadian, like you, a lot of Canadian shows don't get highlighted as Canadian. So I'm really, really glad that you agreed to come on and chat with me today. CHIDINMA: Yes, no, thank you so much for having me, Mary. I really do appreciate it. And yes, But What Do I Know?, is the story of my life and the story of the phase of life that I'm currently in. And when I landed on that name for the podcast, I was like, this is so good. MARY: Yeah. Cause I mean, when I started my podcast production and consulting company, I had almost 20 years of radio background, but still I was doing the whole. But what do I know? It's podcasting, it's different, it's not radio. What can I do? What can I share? I don't know, I don't know. It's just, I kept saying that, so. Oh, uh, so connected with you over this. CHIDINMA: Yeah, like it just so represents just all the questioning. I think it's been a really good place for me to like all the questions about any aspect of life. Like my main pillars for the podcast are, you know, like finances, wellness, and relationships of all different types. So whenever, you know, whatever, I'm sort of thinking, I honestly think of my episodes based on that. Like, you know, I'm going through a period of like, questioning my finances. Then I'm like, oh, let's have a conversation about that. But what do I know about how to build up my savings, but what do I know about how to invest more and stuff like that? So, yeah. MARY: Oh yeah. So walk me through that process. You're like, okay, I'm having this trouble or challenge in my life. CHIDINMA: Yeah. MARY: What does that look like in terms of then building out a podcast episode and like figuring out who a guest to bring on and all of that? Walk me through the whole process. CHIDINMA: So it's really like curiosity driven, I guess, and what I usually do and now it's become, I guess a well oiled machine, if I do say so myself. And so what I'll do is at the beginning of every season, so in January. My seasons typically run from March to December. Now I have an editor on the team, so thankfully I won't have to take that two month break. We can cut it down to one month. But what I do is in January I will, you know, just sit, kind of reflect, journal a bit and think of the different topics that I want to cover for that season. So, you know, and again, it's related to whatever I'm going through. It's related to life. It's related to something maybe my girlfriends are asking me about. Like right now, I had a little bit of like a pre-launch event with a couple of women and the common themes were hair. Especially for black women, it's hair and hair extensions, braid in hair. Can you get someone to talk about that? And I was like, okay, cool. Questions have been like hair care or balancing or how to build a sustainable creative business. Like, stuff like that are comments that I get. And of course people love conversations around relationships. Whether it's relationships, your family or, you know, dating is always going to pull people's attention. So when I kind of brainstorm them, I also have sort of like, an admin coordinator slash social media coordinator as well. She helped me sort of brainstorm some ideas and helps me manage socials right now as well. So the team is growing, but yeah, so we'll make a list of topics and then we'll start searching up guests through either Google or socials are really good, especially TikTok and IG because they help me to get a | |||
| Podcast on Pause? How To Restart or Reimagine Your Show - EP 96 | 05 May 2025 | 00:18:33 | |
What does coming back strong from a podcast hiatus look like? In the day-to-day chaos of our lives—balancing work, family, personal time, household upkeep, etc, etc—it's perfectly understandable if it feels like a bit much to plan, record, publish, and market a podcast on top of that. If you're thinking about pressing pause on your show, or you already have, rest assured, you can take that step without derailing your past progress. In this episode, Mary talks you through how to put your show on hiatus and set yourself up to return strong. Whether you plan to reimagine the whole thing or just take a break before diving back into business as usual, you'll want to ponder the goals of your podcast, your ideal workflow, and—maybe most importantly—the fact that taking breaks is a natural and healthy part of continuing to enjoy your podcasting journey! Start preparing for your pause and your return right now:
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: With all this uncertainty in the world, podcasting is, spoiler alert, not going to be your number one priority in your life. Okay, I know. Maybe it's already on the back burner for you, actually, and you feel this nagging feeling to do something. It's like, oh, I have my podcast. I should put out an episode, or, oh, I want to talk about these things, but, oh, I don't know, how do I have time? It's kind of nagging you. But the overwhelm of everything else in your life either A, doesn't give you the time to record, or B, the mental capacity to say a coherent sentence at this time is truly, truly lacking. So what is it like to take a pause from your podcast and also then come back too, with that intention? How do you restart or maybe reimagine your podcast if you're in a season of overwhelm or busyness? Or you know what, it's been on the back burner for a while and you're like, I want to come back now. So what can you do either to prep for this pause or figuring out what it can look like when you want to come back? This is episode number 96 on the Podcaster's Guide to a Visible Voice. > Hey there, welcome to the show. This is episode number 96, as I said. [MUSIC ENDS] But you know what? If you go back to episode 87, about doing less for your podcast, if you haven't listened to that one yet, do go and listen to that one, because it'll be a great companion episode for this one. It'll give you some ideas on shifting your podcast workflow and just giving you a few more details and expansion on what I'm going to talk about today. So, yeah, bookmark that. If you haven't listened to episode 87 yet, that is the one to get to after this one. All right. [MUSIC IN] So today we're going to talk about, hey, maybe somewhere along the way of your podcasting journey, you paused the show, or you, uh, plan to pause it now, or maybe you want to come back from your show. What does this all look like? Will you be getting back to the old workflow that you used to do? What worked for you then, and what would you change now? Another question could be, what did you never liked about that podcast workflow? So you would like to get rid of it or approve upon it altogether, right? Getting rid of it could just mean, like, skipping that step or passing it off to somebody else. So we're going to deep dive into some of these things today. To maybe even reimagine what it could look like to restart that podcasting journey of yours. So, the foundational question, really, I'm going to ask you is, is this the same podcast that you want to create, or is there a new iteration for you right now in your podcasting journey? So if you're in that season of overwhelm right now and you want to reimagine what your podcast can look like in the future, we're definitely going to take a look at that in this episode. So what does restarting a podcast look like? But before we even get to that, let's take a look first at the pause. [MUSIC ENDS] So maybe you're in that overwhelm season right now, and you're like, I just have to stop cold turkey. I don't have time for this. But if you do have the bandwidth, if you do have that mental energy to create one more episode, it's best not to ghost your listeners. You know, as a listener myself, I always wonder, oh, is this person coming back? Or maybe I've noticed, you know, they used to have a weekly show, but they haven't published this week. Oh, sometimes I might not notice the first week, but then the second week, third week, fourth week a month, two months go by, and I was like, oh, yeah, I used to like listening to this show. What happened to it? It's not coming up on my feed anymore. So if you have the bandwidth, create a final episode and provide them with what your plan is so that, you know, a few months down the road, they can still think, oh, yeah, what happened to that show? I wonder if they're back yet. Or, you know what? Even if you don't have a plan, let them know that you don't have a plan, [LAUGHTER] that you'd like to come back. Just depends on what the situation is, right? So it just depends on your transparency and what you want to share. Some of the things that you can share are your hopes for the podcast. What do you love best about creating the show for your ideal listener? Share that as well, because they want to know what's going on in your head. So could be a short solo episode that you share this, or you can create one of your regular episodes. Especially if you do interview episodes, you can tag it onto your intro and outro for the next episode that you create. The point of all of this is the intention and making sure that your listener is on that plan as well. You don't want to just leave them in a lurch, right? Especially if you've been creating a show for quite some time. They want to know where you are on that journey and go alongside with you. So, you might not have all your plans ironed out right now, but maybe this is also a good way to verbalize those ideas. I've had people do a solo episode and just start with a few bullet points and then just riff on that and figure out, okay, is this what I want to do? If I say it out loud, it might create a different meaning for you. So your episode doesn't have to be pre-planned and scripted, freestyling it as a brainstorming session out loud can really be beneficial as well. However, if you do have a plan, great. Let your listener know. I know for me, I've always scheduled in breaks, so I talk about those pauses in my last episode before I do the break. And I'll also let my listener know when I'm back. Like, I could have an exact date or I could just say like, mid-September or something like that, right? But right now, let's take a step back, back. So we're taking a step back even further and think about some options that you have when you come back from your break. Whether it's a couple of months or it's been a whole... | |||
| Generative AI: Understanding the Future of Podcasting with Amanda Cupido - EP 95 | 21 Apr 2025 | 00:42:38 | |
How are you using or avoiding artificial intelligence in your podcast? AI is a shiny new offering with loads of possibilities, but a lot of people are also understandably threatened by its wide-reaching and ever-growing abilities. On today's episode, Mary connects with Amanda Cupido, an adjunct professor, TEDx speaker, podcast producer, and author of the book "Let's Talk Podcasting." Amanda has her finger firmly on the pulse of all things new in the world of podcasts, and she shares her deeply researched insights on the pros and cons of welcoming generative AI into our shows—just how wide should we be opening that door? From concern around the inherent biases of AI outputs to the tool's potential to build the confidence of new voices in audio, Amanda's hot takes might just change the way you incorporate artificial intelligence into your podcast. Learn to navigate generative AI from a 100% human expert:
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: AI, artificial intelligence. People love it or they're afraid of it. On one hand it's this shiny new object, people flock to it. It's been helping us write better, maybe give us ideas and do that basic level of tasks that sometimes we don't want to do. But then on the other hand, it's the thought of robots taking over the world, making decisions that might be wrong, or even, gasp, replacing actual humans. So yes, I too all those fears and the shiny new object syndrome more so the fears though. So I haven't really been jumping on the AI bandwagon. And yet when I look at the nitty gritty side of things that I do, a lot of it is AI involved. You know, there's a lot of automations and workflows that are just always happening in the background for me. So why are we so scared? Amanda Cupdio tells us that it's the generative AI that has us all fearful. The generative part, that's the AI that's gotten very, very good lately. So I wanted to know more about it to A, calm my fears, but also my curiosity to it for the whole side of podcasting. Amanda came into my world through a mutual podcasting friend shout out to Aaron Johnson. Not only is Amanda an award winning podcast producer, TEDx speaker, and an entrepreneur, founder and CEO of Lead Podcasting, Amanda is also the author of the Amazon number one bestseller Let's Talk Podcasting: The Essential Guide To Doing It Right and now a kids' version of that book too. And if all of that wasn't enough to keep her busy, to top it all off, she's helping the next generation of podcasters as an adjunct professor to redefine the radio courses at both Seneca Polytechnic and Toronto Metropolitan University. To top it all off yet again is also teaching a new generative AI course at Seneca, which is the thing that piqued my interest and why I really wanted to get her thoughts on how AI can be good for podcasting, so that we're not so afraid of what's to come. I also have such a love for her because we both are former radio people and she was the first woman to be a program director at a talk radio station in Toronto. Which really blows my mind because Toronto is the biggest market in Canada and this milestone is actually relatively new in our recent history, so how is that still possible? But kudos to her. Congrats on that one. Okay, back to the topic at hand. Whether you are using AI or not in your podcast, in your podcast workflow, in the creation of your show, you are really going to enjoy this chat because, like I said, AI is a part of our podcasting world. So we need to be aware of how it's impacting our space and what unfolds for the industry itself and for the next generation of podcasters. This is episode number 95 with Amanda Cupido on The Podcaster's Guide to a Visible Voice. > Amanda, thank you so much for taking time out of your, [MUSIC ENDS] You're so busy, you've got so much going on to talk with little ol' me here. AMANDA: Thank you. It's a true pleasure. Happy to be here. MARY: One of the things that you're so busy with is this new class at Seneca Polytechnic… AMANDA: Yep. MARY: …out in your east coast, Ontario, from me, West Coast, BC. AMANDA: Yes. MARY: Brand new class, Generative AI for Communicators. AMANDA: That's it, Yes. MARY: I was like, whoa, what is this? AMANDA: Yeah. MARY: So, you know, I'm, I'm not a big AI fan. I'm still a little afraid of it. But when you think more about it, it's like, you know, back in the day when I remember when I was in high school, teachers were like, don't use your calculator. No calculators in math class. AMANDA: [LAUGHTER] Yep. MARY: And now look at us, right? So I feel like AI is similar to that so broadly. Tell us, especially for us who are fearing that AI, what is this class all about and why is it so important right now? AMANDA: Well, the class is brand new and it's part of also a brand new program. So it's, it's all just spanking new. [LAUGHTER] It's a bachelor's program from Seneca for Communications Management. And they're teaching the students in general in this program about storytelling, content creation, communication strategies for corporate communication, strategies for individuals, brand building, personal thought, leadership development, right? So it's trying to paint this picture of like, what that, that whole, where this fits into the bigger picture of the, of the actual degree they're earning. And this course comes now in, and this is the first cohort of students coming through this new program. So this is why it's all. I love this stuff. This excites me. I like, you know, building and testing and just experimenting. And so I am using AI in my podcast production company, Lead Podcasting, and I also have a certificate from the University of Oxford. And so they reached... | |||
| Be More Choosy About Your Podcast Guests - EP 94 | 07 Apr 2025 | 00:17:55 | |
How can you take your guest episodes beyond a basic Q&A? When you think of a podcast, what comes to mind? If "a mic and two people talking" is your first thought, you're in good company, but in this episode, Mary encourages you to expand that definition. Your show is about so much more than the interview. That one-time guest isn't the person who keeps listeners coming back week after week—that's you! So, how can you use strategic guest selection to leverage the values, interests, and timing of both the host and the listener? When you bring on not just the most popular guest but the one who is truly the best fit, you gain a stronger episode, a more dedicated listener base, and a more cohesive show. Get picky about your guest picks with these helpful tips:
Links worth mentioning from the episode:
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: When you think of a podcast these days, what do you envision? Like, what is a podcast? Most people I talk to tend to say that if there's a microphone and there's two people talking, you've got a podcast. So, yes, that could be a good barometer. Like, a lot of the celebrity type podcasts are going that route. But podcasting is more than just interviews. I mean, this episode alone is a solo episode where there is no guest, but it still is a podcast. With the exceptional growth in podcasting since the pandemic, when we were all at home listening away, connecting to other humans through our earbuds and headphones, we've seen this interview style show get replicated over and over and over again. And I see the allure you want to emulate your favourite thought leaders. It's an easy route to get started, and we want to have a connection with someone. So an interview style show is definitely the way to go. However, what if we can make interview style shows better? What if it's more than just two people talking? On this episode, we're going to take a look at what we can be doing differently for our podcast and how being choosy about your guests will actually make a better show for you as the creator and for your listeners. This is episode number 94 on the Podcaster's Guide to a Visible Voice. > Over the years, as I created my show, this very podcast, almost at 100 episodes, yay, I'm gonna get there. [MUSIC ENDS] I've evolved based on my interests, capacity, and curiosity too, like wanting to experiment for myself and for my clients, using this podcast as a testing ground. Some of the things I did was change up my branding, my frequency, and even my format. So if you actually look back on the history of this very podcast, you'll see in my first year, I did only solo episodes every single week. And that was tough. It was a slog to get through, but it was my goal because I wanted to see what that felt like, to do an episode every single week, because that's what everybody was saying. You had to produce content every single week. And I'm glad I met that goal. But I totally knew that path was not for me. I am not a weekly content creator in that sense. Proud to have done it, but glad it didn't stick. And then when you look back, my second year, I went to rotating guest and solo episodes. That publishing every two weeks format, which I still have today. And it's a pace that really challenges me, yet gives me the pauses I need during the summer and winter and so, this every two weeks with the little mini breaks in between. I really fell into this and really loved this frequency and really loved what this gave me in terms of joy of creating the podcast, yet still something that I could do in my capacity with running my business. And still actually at that time when I was starting recovering a lot from my traumatic brain injury from my accident that I had and you know, having a family and life and all that stuff too. So that was great to figure out in my second year. My third year, I refreshed my branding to see what that impact was like, because like with all things, you know, things evolve and you want to change how things look a bit. So why not? Tried that out in my third year, which is still the branding that you see today. Year four, I was more particular about my guest choices. This is where I was experimenting more about this theme for this episode, about strategic interviews and how do I choose my guests and what does that really entail in the whole grand scheme of things and the value of my podcast and in the industry too. I started seeing trends towards guesting companies popping up like those matchmaker type things, and I wanted to see how those worked and why some guests were always not such a great match for your show. I really wanted to experience what that was like. And then that takes us to last year and now this year. Years five and six, I've gotten into a really good rhythm, at least from this recording, right? Like, I feel very in line with what I'm doing with my guests and making sure that the ones that I choose to come on the show are aligned with certain themes or my curiosities. And you know, your curiosities too, because you asked me questions about podcasting and sometimes those themes are very timely or sometimes they're just have been simmering in the background for a while and I've just been waiting for the right person to show up. My point is everyone grows and learns and so does your podcast. So looking at how you choose your guests can also change. And that is okay. [MUSIC IN] As I said earlier, many of the big name shows we want to emulate because we look up to them. They look like they're doing something right. Right? So if they're doing X, why can't we, they have success with guests on their show, so why can't we have guests as well? Many of the big name talk shows are big names because of the very fact that they have a talk show. An interview style podcast, of course, is very similar and in line with that same structure. You pretty much have your own talk show. But what many people don't realize is that those huge big name shows also have a huge team behind them, whether that's for the actual production and editing of the show or for things like guest coordination. And this is where my episode here is really landing. I'm getting tired of that guest coordination side of things on podcast episodes. On one hand, I get it, you are the star of your show. You don't have time to schedule guests for those big name talk shows. That makes sense. But on the other hand, it smells like they're only focused on the publicity cycle. You know, like A, these guests are an easy land as long as you talk about what they want to promote, that's the whole promotional publicity cycle. B, makes it easy for you to fill a spot on your publishing schedule. Nothing like some easy guests to have, right? And C, they are on all the other big name shows already, so they're doing a publicity circuit, the cycle or in the podcast world, usually it's a podcast book tour, instead of in person book tours.... | |||
| Get Serious About Being a Podcast Guest with Julie Fry - EP 93 | 24 Mar 2025 | 00:37:05 | |
What's the right way to go about being a guest on other podcasts? When's the last time you went on another show as a guest? As a podcast host, it's easy to get bogged down in the day-to-day requirements of running a podcast. After all, you're expected to find guests, record episodes, edit episodes, post everything online, and find fresh ways to get the word out. Here's the good news: being a guest on other podcasts is an excellent way to market your own show. Need more convincing? In this episode, we spell out the benefits with Julie Fry, the CEO of Your Expert Guest. Julie and her team are dedicated to finding their clients opportunities to be podcast guests. Turns out, there are plenty of reasons for podcast hosts to moonlight as guests, from positive impacts on your mission and messaging to growing your mailing list. Julie is brimming with tips for streamlining your pitch and plan, highlighting your call to action, and building lasting relationships with hosts and audiences alike. Guest better (or better yet, start guesting) with Julie's practical, insightful suggestions:
Links worth mentioning from the episode:
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Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: How do you figure out what success looks like when you're a guest on another podcast? What is that return on investment of your time? You know, a lot of people might think, is it really worth it, or is it something I can really do? Is that possible? Spoiler alert. Yes. In this episode, we're going to talk all about that, but we're also going to focus on what's changing today in the podcast guesting landscape that can really affect you and your podcast. So in this episode, you're going to hear from Julie Frey, the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending hours on social media. We're talking effortless visibility by using strategic podcast guesting to grow your own podcast. This is episode number 93 with Julie Fry on the Podcaster's Guide to a Visible Voice. > MARY: Julie, thank you so much for coming on the show. I'm so glad we get to reconnect and have this time together. [MUSIC ENDS] JULIE: Me too. Thank you so much, Mary. I'm really excited for this conversation. MARY: Yes. Because I think there's a lot of, like, myths and things that people have just been doing because it's stuff that is kind of, like, secondhand now. They're like, oh, yeah, I'm a guest, or, oh, if I want to be a guest, I just do XYZ and ta da done. [LAUGHTER] But I feel like it's more than just that. There's strategy involved. And so I was like, ooh, you're the person that needs to come on to talk about podcast guesting. JULIE: I love that. Yes. There is a lot more to just saying, okay, I'm in a guest on podcasts. MARY: Yeah. I'm just gonna ask and everything will be okay, but okay. In the work that I do, there's two sides of being a guest. That's just being a guest and not having your own show. And so you're just going on different shows and talking about your message and promoting your work and stuff like that. But there's also the other side of it when you are a host and you have guests. So there's like, the hosting side of it, but in your line of work, you kind of have to deal with both. You know, you're working with people who want to be guests and those that also have their own shows to host them. So I want to first dip into why it's really important for hosts who have their own shows to also be a guest, because sometimes I feel like hosts are doing all this work, and then they're like, well, I don't have time to be a guest. So lay that out a little bit about that importance of why it is important to also be a guest when you have your own show. JULIE: I am often surprised at how frequently I talk to podcasters who tell me that, one, it never occurred to me to guest on other podcasts to grow my own audience, or two, that they have a lot of imposter syndrome around reaching out to other podcasters to be a guest on their show. I'd be curious to see what you find in talking to other podcasters, but those are two of the main things that I hear podcasters saying. So I can definitely speak to both of those. We work with clients that have their own podcast and guests on other shows, and then we also have clients that do not have their own show. For the folks that have their own podcast, usually they come to work with us. And because they either don't have the time nor do they have the desire or the they feel like they're just not well equipped… MARY: Yeah. JULIE: …to pitch themselves to be a guest. It is fascinating, this peek behind the curtain into human psychology, [LAUGHTER] but in terms of why a host would want to guest on other podcasts, and I'm sure you talk to a lot of your clients about this, is it is a tremendous way to reach new audiences for your own podcast, which, again, if you're guesting, if you have a podcast because you have a business, can ultimately end up driving more referrals or relationships or revenue into your business. If you have a passion project, and that's your podcast, it still helps you connect with new listeners, new potential listeners, potential guests for your show. There's just a multitude of reasons of why you would want to do it if you have a show. But those are really kind of the driving factors. MARY: I totally agree with that. Especially when you were saying how people have, like, maybe that imposter syndrome where they're like, I didn't know I could be a guest. I'm like, yes, you already have all your equipment. I mean, you might as well go and be a guest as well. And to showcase your own show, you can talk about your own podcast on other people's podcasts. And I feel like there's, yeah, that piece that's missing from host's mind, where they're like, oh, that is a way of promotion. And I never, ever thought about that. JULIE: Yeah, I mean, it's really because you're already doing your own podcast, which is an investment of time and or money to keep it going. So if you are committing to that marketing strategy, then this is a really great way to run alongside of it and really maximize what you're doing in the podcasting space. MARY: Okay, so let's say someone's decided, alright, I'm going to be a guest. But you know, it's nice to go out and have a conversation with someone... | |||
| Add Video To Your Podcast with Intention - EP 92 | 10 Mar 2025 | 00:19:35 | |
Video has taken podcasting by storm, but how do you know if it's right for your show? As a podcaster, how are you interacting with and utilizing video? More and more, we're hearing about creators tacking on this visual element, and platforms like YouTube and Spotify are eagerly showcasing all the success stories of podcasters giving their audience a fresh way to consume content. Sure, it's relatively easy and inexpensive to get your hands on video recording equipment these days, and it's straightforward to drop the final video into platforms like YouTube. But what about editing, and lighting, and additional preparations like your hair, outfit, and background? Video requires a lot of moving parts, and you still have to generate high-quality audio on top of all that. In this episode, Mary breaks down the meteoric rise of video podcasts and encourages you to really ponder how adding video would affect your workflow and your budget. How will video get you closer to your podcasting goals, or is it a timesuck you just don't need? Dig into the pros and cons of tackling this extra format:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: Video. It's one of the biggest things that people talk about these days for podcasting, because it feels like video is all the rage in the digital world. For podcasting you see clips of those interviews on social media. You hear of big names creating a studio and filming their podcast. You also see people talking with microphones. Like that visual aspect of a podcast is people with microphones. So the lines of audio first podcasting versus video podcasts are kind of blurring. But are they really? What's driving this need for video? And is it worth it for you as a podcaster to create a video for your podcast? I touched on this a little bit in episode 89, that's the episode on Your Podcasting Questions Answered as my last episode of 2024. But I wanted to bring this topic back up for an entire episode of its own because, like I said, there's so much talk about video these days that I wanted to address it. But like anything in tech, things change quickly. So know that this is recorded in March of 2025, and I may have a new episode in the future for more video talk, because I'm sure this isn't the end of it, and I'm sure that there's a lot more things I want to add, but there's only so much that can go into this short little solo episode. So as of today, I figure, let's talk video podcasts as of right now, and are they right for you and how you can potentially integrate video into your podcasting workflow if you choose to record visuals as well. This is episode number 92 of the Podcaster's Guide to a Visible Voice. > Hey, welcome to the show. Thanks for listening. Yeah, we're going to talk about video. [INTRO MUSIC ENDS] The appeal of video for podcasting is growing. It's making a huge shift. And you know what? It actually started a while ago, too. Spotify started to offer video podcasts in 2020. So that's five years ago now. Toward the end of last year, Spotify reported that more than 50% of their creators are actively publishing videos monthly on Spotify. But video for podcasting isn't new. There's been a version of that called vidcasts, or videocasts that have been around since the early 2000's. So why the push now? Why video podcasts today? And it all has to do with tech, right? With the rise of TikTok, YouTube focusing on podcasting, which they started in about 2023, so two years ago now. And of course, the integration of easily recording video, it's so accessible for everyone now. Cameras on laptops, your devices, your phones, right? Easily bought camera gear that is, you know, accessible. You can go to a store and just pick up some stuff and it's a pretty good price point for the pretty good quality. Video's point of entry has gotten easier and easier over the years. So that brings us to today. It is easy to record your podcast online with platforms like Riverside, Squadcast, Zencastr, you know, even straight into your phone, and then easily take that video and drop it into YouTube, video podcast done, right? Check. But in fact, many of those platforms come with AI as well, so they can cut your interviews into bite sized little clips. And some of my clients seeing all this on those video platforms like Riverside, Squadcast, Zencastr, et cetera, they're asking me about video for their podcasts. Should I be recording video too? They used it mainly just to facilitate the conversation with that video portion, but they never published the video, but now they're asking about doing that. So with all these new tools, it sounds like a no brainer. I mean it's already there. You can easily just record it with a hit another button, right? But is it really that easy? Or maybe the question is, is video really that effective for your podcast? [MUSIC IN] So I want to make my first argument here that making a video podcast is not as easy as it sounds. It's not like, okay, we're hitting record anyway, might as well just record video for it. Bang, you're done. Video podcast isn't easy, especially in terms of creating one that is engaging. Because today in our world of video zoom conferences, all that stuff, are we really excited to see talking heads talk back and forth, does that make for a good video? So sure, anyone can record video, but to have video of a certain quality that also has good audio, because if video doesn't have good audio, people are going to turn that off. So a good video with good audio doesn't come easily. There's a lot of setup and different workflow flows to make sure that not only are you recording your audio, but you are also going to be recording your video now, it's an additional step or multiple steps as, uh, you'll hear. You have to think about camera. Are you going to use more than what that camera is already on your laptop? Do you have to get a separate webcam? The quality of that webcam, the tech aspects of it all. Better lighting, especially when we're getting into daylight savings and it's darker later in the day and you might be recording episodes later in the day as well. Lighting is great. You need that. What's your background gonna look like? Some people are still recording their podcasts in their closet. Do they want to have their closet in the background? And then talking about closets, what are you gonna wear? You gotta wear something from like, waist up at least, right in your video. So you gotta put on some decent clothes and if you're inclined to also put on some makeup and even wash your hair, make sure it's a hair washing night the day before you do your podcast, right? That's a lot of extra effort. You might not have thought about all... | |||
| Podcast Marketing Without Social Media with Amanda Laird - EP 91 | 24 Feb 2025 | 00:46:36 | |
How do you know if social media is really worth it? Social media inundates almost every aspect of our lives these days, from communicating with friends to deciding what to listen to, watch, or buy—all the way down the line to actually listening to, watching, and buying it. So, of course, many podcast creators worry that leaving social media behind is an enormous marketing faux pas. But what if it isn't? Amanda Laird is the marketing pro behind Slow and Steady Studio. She wields more than two decades of PR and management experience to help small businesses and non-profits do just enough marketing to reach their goals in ways that make sense for them. In this episode, Amanda shares plenty of tips for figuring out whether that social media slog is paying off. You'll discover the link between podcasting and social media, as well as the first steps to determining exactly how social media marketing serves your podcast—and how your podcast serves you—so you can make strategic decisions that drive success rather than drive you crazy. Hear Amanda's insights on how essential social media really is to podcast marketing:
Links worth mentioning from the episode:
Connect with Mary!
Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: There's no shortage of distraction these days. We are digitally connected, and there's so much we can learn or be entertained by, especially from the world of social media. And today it's even more heightened because of all the research into how social media is playing a negative role in our mental health, and especially with kids growing up in this digital, like, hyper digital age. You know, recently, last year, there was Jonathan Haidt's wildly popular book called The Anxious Generation, how it connects social media to the epidemic of teen mental illness. Yet, as podcasters, we use social media without thinking much about it sometimes. We use it to promote our show. And if you have a business or organization that's tied to the podcast, that you need to talk about your message too, and it's all done on our screens, and it feels as if social media is the number one way to market the show, or sometimes even, like, the only way to market your show. So as a podcaster, we might think without social media, your message might sink without it. However, there really are alternatives. We marketed way before social media even existed. And so I've always thought, why can't we still market today like we did back in the day before social media existed? So on today's episode, we're talking about marketing without social media with Amanda Laird. Amanda is the Founder of Slow and Steady Studio and a marketing communications strategist. She has more than 20 years of experience in communications and PR and management, and now helps solopreneurs, small businesses, and nonprofit organizations do what she calls "just enough marketing to reach their goals their way". And I love the idea of just enough marketing because I worked with her on one of her Clarity Sessions about two years ago. You know, my side of the story, which I tell briefly on the episode, is basically realizing how social media actually plays a role in my business and podcast, or actually the lack of a role social media actually plays and what I can be doing instead of social media. But also knowing it might play a little part in what I do. So I am still on it. So it's about talking about how to best use my time and stop that doom scrolling. Amanda and I also get into Substack. I really wanted to highlight this with her because it's the new shiny object for podcasters and the Internet. So Substack is heavily using podcasting and video on their platform. So if you're wondering about Substack, listen through to the whole episode and how that can or cannot integrate with your podcast. So, yeah, if you're curious or just wondering if you should be giving up on social media or even figuring out if you want to do less on these social platforms. Today's episode is for you. This is episode number 91 with Amanda Laird on the Podcaster's Guide to a Visible Voice. > MARY: Amanda thank you so much for coming on the show and rescheduling with me due to my sick brain fog. You know how it is. [INTRO MUSIC ENDS] AMANDA: Thank you for having me, Mary. I will always find the time to chat with you. MARY: Oh, thank you. I know, like, we were, I was thinking back before this, I was like, oh, when did we first, like, meet online? And it was like, when I first started my podcast production business, was it freelance? I was like, I don't know what I'm doing. And I don't remember how we were connected, but we were connected. And I was like, oh, sparks are flying. AMANDA: That was many, many years ago, too. MARY: Yeah, that was like, 2018, I believe. AMANDA: I think it was. MARY: Anyway, things have shifted in more ways than one between, like, what we do and social media these days. And that's what we're going to talk about. So I always say podcasting is not social media because sometimes people are like, well, isn't it social media? So I just want you to give the lay of the land, first of all, and help us define, what is social media? AMANDA: Oh, is this not the question of our times Mary? Okay, so I went to Wikipedia. Wikipedia defines social media as, interactive technologies that facilitate the creation, sharing, and aggregation of content among virtual communities and networks. So in simple terms, that's your Facebook, your Twitter, your X, your Blue Sky threads, Instagram. These platforms that have become, like, the backbone of our communications personally and professionally. Where we are logging on and posting, there's text, videos. Oh, I can't believe I forgot TikTok on that list. MARY: Oh, yeah. AMANDA: Videos, images, whatever content we're posting on these platforms that's then distributed to our friends, followers, whatever the platform calls it. MARY: So then would podcasting be under that category? AMANDA: I don't think so. Okay. I'm taking a pause. MARY: Yeah. [LAUGHTER] AMANDA: I mean, okay, in some ways, I guess you could argue that perhaps it's social media, but at the same time, I don't think it is. Because podcasting is distributed to a lot of different channels, right?Like, when I upload my podcast to my podcast host, then it's going out to Apple podcasts. It's going to, you know, all the places where people... | |||
| Your Podcast As Your Own Media Platform - EP 90 | 10 Feb 2025 | 00:19:02 | |
What shifts in podcasting have you noticed in the last few months? In the first episode of 2025, Mary dives right into the changes we've seen in podcasting just since last fall. More and more hosts are leaning into partisan politics and using their shows to share their thoughts and concerns with a huge audience. This has further legitimized the industry, similar to when celebrities started to don the mantle of podcast host several years back. This mainstream growth has a real impact on your show, even if you aren't interviewing Canada's Prime Minister or the Democratic presidential candidate. Mary explores how you, as a podcast creator, can seize this opportunity to transform or elevate your show—ultimately your own media platform—to refresh stagnant formulas and revisit the most essential question: how does your podcast align with your values? Whether you're brand new or years into podcasting, let's think about:
Links worth mentioning from the episode:
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Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: Although it's February, and this is my first episode back from my year end break. Welcome back. It feels like a lifetime ago because so much has changed in this short little bit of time from my last episode that I published in early December. It's amazing what a few months can do for you. And toward the end of last year, too, in episode 87, called Find Podcast Success While Doing Less, that episode is a good one to listen to before this one, because it's kind of a continuation or maybe like a little addendum to that episode. Where are you on your podcasting journey to make your podcast more integrated with what you do and your values, especially in today's world when, yeah, we're still trying to figure out what to do with less time, less money, less capacity, all of that sort of stuff. So if you haven't listened to episode 87 yet, make sure you go find that one and then continue on to this one. Because, yeah, the world has changed. It doesn't matter which part of the world you live in. And I usually don't get very political. This podcast isn't political at all. And I don't slide into that realm. But I feel like with everything that I do, whether that is my personal life, my podcasting life, my business life, everything is all intertwined. So what does that political landscape actually mean for podcasting as a whole? And then more specifically, what does it mean for your show? A few things, actually. So listen in. This is episode number 90 of the Podcaster's Guide to a Visible Voice. > Hey, welcome back to the show. Oh, my gosh. This is episode 90. [INTRO MUSIC ENDS] And as I usually start my year, I like to go back on, okay, what did I do on my podcast? What do I want to talk about this year? And things like that? And I realized I'm going into my sixth year of this particular podcast. I've done podcasting before with a different show, but this one, this is my sixth year for this. And that also means I'm going into my eighth year in my podcast production company. Who would have thought when I started this adventure? So thank you so much. Whether you are a longtime listener, whether you've known me from the beginning of my podcast production company or even before then, if I'm lucky enough to have a few listeners that are from before that time, or if you're relatively new here, or this is your first episode, you know, it also still feels, very much new to me, because every time I produce an episode, every time I come up with an idea, I take it from that curiosity and learning angle, what can I learn in this moment and how can I share that learning piece with you? So thank you so much for coming on this ride, listening to this specific episode, and we're going to talk a lot about what's shifted in the past few months since I last recorded an episode from December and what is going on right now in February and into the future of podcasting, of course, for your show. [MUSIC IN] So what is shifting in podcasting? Like I said at the top of the show, I don't usually go political, but podcasts as an industry have gone political. It really has taken that mainstream effect because of the U.S. election back in November and we're starting to see like how that all played out with the podcasting space. So the way I see things is in some ways this is all a good sign for the podcasting industry as a whole. Just like when celebrity podcasts were starting to be a big thing, that started to drive the industry even more. I'm thinking maybe like Dax Shepard has this podcast, Armchair Experts, that started in 2018 and then a few years after that you're starting to see like, podcasting mention in TV shows. And in fact there are shows that are based on this idea of podcasting, like Only Murders in the Building, which I love, love, love. And what are they just finished their fourth season or they're going into their fourth season. Either way it's a hilarious show and there's all these goofs on like how the podcast is actually made and as an audio person I'm like, oh, you can't do that. But whatever, it's a TV show, it doesn't matter, right? And it's fun, but it's good to see it in mainstream. There's also Based On A True Story, which is about podcasting as well, and how do you make money and that celebrity status of a podcast and stuff like that. So it's really good to see that the podcasting industry as a whole, because of these celebrity type podcasts, has made it more accessible for you, an independent podcaster. Like, why do you care that there are celebrity podcasts? Why do you care that there are politics in podcasting now? As an independent and someone who is not on a network show, how does this really impact you? And the whole bottom line is that it legitimizes the platform, meaning if your show is produced well and it stands out in your industry, you become the leader. I mean even before the U.S. election, being Canadian, myself, Justin Trudeau, our Prime Minister in June of 2024, he was on Adam Grant's podcast ReThinking. Love Adam Grant. And I'm not saying to, like, listen to this episode because, oh, my gosh, Justin Trudeau was on and politics and this stuff, but it was just that Adam is also using this podcast as a little bit of behind the scenes of how he even got the Prime Minister onto his show. Like, he's an American going to Ottawa to meet Justin Trudeau. Like, I don't think that would have normally happened in an everyday scenario. But now, 2024, 2025, into the future, podcasting is a legitimate media platform. So taking this into consideration for your podcast, how are you using your podcast as a media platform? Meaning, what is it doing for you? Whether that is having a business behind it or you're... | |||
| Your Podcasting Questions Answered and a Year End Break - EP 89 | 09 Dec 2024 | 00:25:23 | |
How are your values guiding your voice, schedule, and future plans for your show? The holiday season is upon us, and that makes this the final 2024 episode of The Podcaster's Guide to the Visible Voice! Throughout the year, Mary fields tons of questions about all things recording, speaking, and producing. So, here's a round-up of some of the impossible-to-Google questions most podcast creators ask at some point. From embracing the volume of your voice to easy-to-implement recording hacks for guest episodes, wrap up your year and feel empowered to launch or continue your show in 2025 with these practical tips from a seasoned podcast strategist and voice coach. Get inspired for your upcoming podcast season:
Listen to this year's guest episodes:
Connect with Mary!
Show Credits:
Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: Over the course of the year, I get plenty of podcasting and audio or voice related questions, as you could guess from the work that I do. And like we've talked about on the podcast before, no question is a dumb question. Podcasting questions come up all the time. Whether they might be a bit more foundational, like, what mic do you buy? How do you record online, how do you get the best sound? Those are more technical questions, but for this episode I wanted to go beyond that, because if you can google it, does it really make for an interesting or exciting podcast episode? Probably not. So I wanted to get under those almost superficial layers. So as we wrap up the year, I'm going to answer three very common questions that I get a lot. And as always, touch upon your podcasting values as we close out this year. This is episode number 89, the last episode for 2024, on the Podcaster's Guide to a Visible Voice. > Hey, thanks for listening to the show, but before we get to the questions, a little Q&A. I wanted to share a voice note with you first, from someone's voice story. [INTRO MUSIC ENDS] This is back in episode 85 about your voice health and treating your podcasting instrument with care. I asked you to say and complete the following sentence stems. The first time someone said something about my voice, it made me feel, dot, dot, dot, fill in the blanks, and then end with the second sentence stem, today, what I love about my voice is, dot, dot, dot, so this is one of the voice notes I got. [VOICE NOTE AUDIO]: I'm calling from New York City, New York. The first time someone said something about my voice, it made me feel very self conscious. Today, what I love about my voice is that I've learned to speak slower. My ideal voice is that of many hosts on NPR public radio, which I listen to all day. And I've often been reprimanded by friends and family for having a very loud voice when I become excitable. And I don't notice that I have such a loud voice. So I'm always really thrilled to listen to voice coaches and experts when it comes to voice. Thank you so much. [VOICE NOTE AUDIO ENDS] MARY: Thank you so much for sending the voice note. I love it. I wish more people would send voice notes. Honestly, I talk about them all the time and a lot of people don't have that bravery. And so the voice notes that do come into my inbox, I love them. So thank you so much for sharing. Now, when I heard that voice note, I do have to say I heard the words loud voice, and I too was reminded about how when I was a kid or, you know, even when I was working in radio, when other people use their voices for a living, I was told I was too loud. My coworkers would do that, if you kind of squish your fingers trying to pinch together with your thumb that pinching together to tell me to be quiet, softer, I'm like, no. Because that's when, you know, I am passionate about something. [LAUGHTER] But what I have to say is that it's okay to be loud because it is that passion coming through. It can be. When I get loud that way, I am passionate about something. But that doesn't mean you have to speak that way all the time, right? It's when we can play with our voice to be loud and passionate, but also soft and vulnerable when we need it. So thanks again for your note. Thank you so much for recording it and sending it. I'm glad you have a loud voice when you need it, as I do as well, because loud doesn't always equal bad. [MUSIC IN] So this leads to my first question for this little Q and A episode. How do I sound more professional? I get this one all the time because, yes, I worked in radio, as you know, and so when people hear my voice, they're like, oh, you've got a great radio voice. And I'm like, yeah, well, been in the business for | |||
| Accessibility in Podcasting for Hard-of-Hearing Listeners with Kellina Powell - EP 88 | 25 Nov 2024 | 00:32:17 | |
How can you make your podcast more accessible to people who are deaf and hard of hearing? It goes without saying that we don't know what we don't know. When it comes to how people with auditory differences—such as those who are deaf and hard of hearing—interact with our podcasts, the only way to learn how to do better and make those episodes more accessible is to ask. And that's exactly what this episode does. Kellina Powell is an author and speaker who helps deaf and hard-of-hearing women express themselves with confidence in a hearing world. Tuck in your earbuds and get ready to listen and learn as Mary and Kellina discuss the nuances of engaging with podcasts as a hard-of-hearing listener. How big a role does video play? Is all the effort we put into creating transcripts paying off? Kellina weighs in with helpful transparency from first-hand experience about the accessibility questions you've always wanted to ask. Learn from Kellina's unique perspective of the audible world:
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| Find Podcast Success While Doing Less - EP 87 | 11 Nov 2024 | 00:23:49 | |
What could doing less look like for your podcast? Life is chaos these days. The hours often seem to fill up instantly with all the things on your plate, so don't feel bad if publishing podcast episodes start to slide to the bottom of your to-do list. Stumbling on the podcasting flow is totally normal—and totally fixable. The good news is that you can cut back on your workload and still release an impactful, exciting show. Curbing the number of hours you spend prepping, recording, editing, publishing, and promoting doesn't have to result in lower-quality episodes. By circling back to your original goals and finding ways to trim, rearrange, and even cut tasks that don't serve you, a process emerges that keeps you excited to create but not bogged down for hours and hours you just don't have. Yes, you have the potential to balance more rest and a meaningful show:
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| Warm Up to a Healthier, More Confident Voice with Nic Redman - EP 86 | 28 Oct 2024 | 00:42:48 | |
What can you do to keep your voice in tip-top shape? As podcasters, we use our voices a lot. Chances are, that essential instrument of yours has temporarily abandoned you in the past. Whether the symptom stems from getting sick or from overuse, waking up to croaks, rasps, or silence is an awful feeling, especially if deadlines or interviews are looming. In this timely episode, Mary returns to the mic on the heels of her own voice loss to talk swollen vocal folds and slug tongue with Nic Redman, a vocal coach and voiceover artist who has spent almost 20 years helping professional speakers hone their voices. Nic is a font of healthy voice inspiration, sharing everything from the importance of hydration (and the truth about which beverages count) to warmups that will get your tongue trilling, your lips flapping, and your vocal cords folding. Come to terms with what you can and can't control about your listener's reaction to your unique voice and be reminded about what a privilege it is, literally and figuratively, to have a voice. This episode is packed with light science and exaggerated facial expressions you can practically see, all in the interest of keeping you talking for years to come. Join Nic and Mary for interactive vocal warmups and other voice health tips:
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| Voice Health: Treat Your Podcasting Instrument With Care - EP 85 | 14 Oct 2024 | 00:15:38 | |
How much do you prioritize your vocal health? Most of us, even if we work in the voice acting, podcasting, or broadcast industries, don't think too much about our voices. But remember: if you don't have a voice, you don't have a podcast! In this episode, Mary breaks down what we can all do to take better care of our most important business asset. The solution can't be to never speak or raise your voice except while you work, but preemptive planning, some mind-body connection, and a little (or a lot of) self-love go a long way to keeping those chords healthy for when you need them. Give your voice the TLC it deserves! Listen in to find out:
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Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL "LET'S GO" BEGINS] MARY: Your voice is your number one instrument. This is something I talk about a lot. I mean, it's also one of the first things you see on my website, because without your voice, and take it from me, I lost my voice in the middle of September for almost a whole week. Without your voice, you don't have a podcast. So why is it, as podcasters, we don't think about our voice as much as, say, the person we want to interview, or the titles, the artwork, those aspects always get a lot of focus. But your voice, not so much. So in this episode, we're talking voice. Why it's not exactly what you hear in your head and how we can move forward to record more episodes with more love for your vocal cords and your heart. This is episode 85 of the Podcasters Guide to a Visible Voice. > Welcome back to the show. And like I said at the start, I did lose my voice in the middle of September, [INTRO MUSIC ENDS] and I still feel like it's a little dry and scratchy. So bear with me. But I do sound so much better even my daughter was like, you sound like a grumbly bear. Before I was kind of talking like this, and I actually didn't do any talking because I couldn't talk. So when you're a podcaster, it's like, your worst nightmare, losing your voice. [MUSIC IN] You know, it's funny how most people, even those who work in the industry, like voiceover artists or broadcast media, they don't always think about their voice until they lose it, like I did. I remember one of my coworkers back in the radio days. She hosted a four hour Monday through Friday show, but she lost her voice because she was screaming and having fun at a concert the night before. Long haul voice usage, so talking to people is one thing, but when you're a podcaster, you're actually performing with your voice. That's a totally different thing. That's like presenting, or teaching, or voicing audiobooks, and, yeah, like I said, when we're podcasting, this is when we are being intentional with our voice. Whether you are actually thinking about that on purpose or not, it isn't just about having a conversation. In the back of your mind, you want to make an impact with your podcast episode. So before you get to the, oh, my God, I've lost my voice like I did. Let's talk about prevention. I know, my version of getting sick and losing my voice, that's harder to prevent. You know, you can't prevent the fact that my daughter brought home a cold and then she passed it on to me. That's just part of the September back to school blues. But what I'm talking about is maybe that concert that my coworker was screaming at or talking all night at a loud dinner party, that part, we can do more to nurture our voice. And just whenever we use our voice on a day to day process, we can nurture our voice at any point in time. [MUSIC ENDS] I think more and more people these days are more aware of hydrating. So drinking water, you know, those Stanley tumblers that have been out on social media, huge water bottles that people are drinking out of, because they want to stay hydrated. But what podcasters might not realize is that you're just not hydrating your body. That also means you're hydrating your voice. But when you drink, the interesting thing that most people often think is that drinking water will immediately hydrate your vocal cords. But really, your vocal cords live in the same world as where you breathe air makes them work, not your digestive system. So when you drink fluids, the water actually isn't coating or washing out your vocal cords. You actually need to hydrate, meaning drink well before you speak in order for that hydration to reach your vocal cords, because what we drink or eat, those fluids need to be transported through the body system in order to be absorbed by cells for it to work, and that could take 24 hours. If you're more of a science nerd, you can read more about it in an article called The Effects Of Hydration On Voice Acoustics from the American Speech Language Hearing association. I'll put that link in the show notes. But, yeah, when we're breathing, we're using our vocal cords, but when we hydrate, we need to drink well in advance. Stay hydrated is what that means. You gotta drink well in advance to make sure that your vocal cords are hydrated. [MUSIC IN] So the Internet myth of lemon and honey or gargling salt water won't actually fix your voice. Oh, the Internet. We love busting myths. Rest is also key, and I know you can't just not talk. You know, we still have to do our day to day work. But with some advanced planning, rest could help. For example, you know, you're heading out to a loud restaurant for dinner one night. When you plan your podcast recordings, make sure you give your voice a break. So don't schedule any recordings the day after or even first thing the next morning. Give your voice time to get back to normal. You have to think of your voice like other | |||
| Simplify Your Workflow to Keep Your Podcasting Passion Alive with Craig Constantine - EP 84 | 30 Sep 2024 | 00:41:19 | |
How do conversation skills make your podcast process more enjoyable? Even if we're lucky enough to "do what we love," work tends to have tedious aspects we don't like. Craig Constantine is a passion podcaster who, through the creation of thousands of episodes and rigorous reflection, has built a workflow that simplifies every step of his method, from prep to publication. A consummate conversationalist, Craig's overarching goal is to use understanding and compassion to have exciting exchanges that inspire listeners to dive directly into meaningful dialogues. In this episode, he gets into the nitty-gritty of the personal process that led him to discover his devotion to podcasting. Let Craig's passion inspire you to:
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| Podcast Manners Matter: Setting Guest Expectations - EP 83 | 16 Sep 2024 | 00:16:34 | |
How do you create clear and open communication with your podcast guest? Every podcast—and every episode, for that matter—has a lot of moving parts. As podcast hosts, we know that in order to stay organized, we need systems in place. But those systems should extend to more than your recording and editing tools, and how you publish your episode. You need systems in place for your guest interactions, too. An unfortunate experience shared by a fellow podcast host prompts Mary to explore podcast etiquette and guest/host interactions. She outlines how to approach this important relationship before, during, and after the interview to make sure you're setting the clearest possible expectations. Consider how you could fine-tune your own podcast guest etiquette:
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| How to Audit Your Podcast Effectively - EP 82 | 08 Jul 2024 | 00:23:57 | |
How do you make sure your show evolves along with your listener? As an independent podcast creator, chances are you wear a lot of hats. You're the host, of course, as well as the producer, the audio editor, the marketer, the designer… When you're so focused on doing all the things for your show, it can be easy to forget that your podcast isn't about you at all. It's about your listener. Being a podcaster means you're responsible not just for putting out a show you think your ideal listener will connect with, but for diving deep into your current listener and making sure that your episodes evolve alongside them. In the last episode before the summer break, Mary takes you through the many steps she follows when she conducts a podcast audit, so that your show can evolve to serve your audience better. Take these pro tips on a test drive to guide the evolution of your podcast:
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| Start a Ripple Effect of Continuous Learning with Beth Cougler Blom - EP 81 | 24 Jun 2024 | 00:39:57 | |
How can activating your beginner's mind help you facilitate an authentic podcast experience? For many podcast hosts, the draw of creating a show is two-fold: we are eager to engage with and educate our listeners on topics we're passionate about, and we look forward to the personal learning and professional development our interviews and solo episodes can foster. Beth Cougler Blom is a facilitator, learning designer, and author crafting impactful learning experiences for organizations making a difference in the world. She also funnels her passion for transformational learning into her own podcast, Facilitating on Purpose. In this episode, she and Mary discuss the challenges, joys, and vast potential of kicking "Instagram Perfect" to the curb and creating an authentic podcast. Explore how your podcast facilitates learning for yourself and your community:
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| Level Up Your Listening Skills to Improve Your Podcast - EP 80 | 10 Jun 2024 | 00:23:35 | |
How has being a podcaster changed how you listen? There are plenty of ways AI can make podcasters' lives easier, but there's one human ability Mary firmly believes AI will never be able to replicate (or at least not for a very long time): true listening. We humans have the incredible potential to distill the emotional impact underlying the words a person speaks. Artificial intelligence bots, on the other hand, can only record the words themselves and "react" with whatever follow-up is programmed into their databanks. As podcasters, we learn to hear and listen differently than other people. We hone in on the nuances in our guests' voices, which enables us to strengthen that shared connection in our interviews. We also pick up on background sounds that wiggle in around our recorded words, affecting the quality of our episodes in a big way. So, when you're podcasting—what are you listening for? Explore the emotional nuances of the human voice:
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| Making Accessibility Possible in Podcasting with Joel McKinnon - EP 79 | 27 May 2024 | 00:34:40 | |
How can we make sure your podcast is accessible to everyone? Everyone in the podcasting world is talking about accessibility these days, as more and more platforms release improved transcription services aimed at making the process easier for creators and meeting growing expectations around equitable access. Of course, AI tools are leading this charge, and simply publishing whatever that tool spits out—misspelled guest names, garbled industry terms, and all—just doesn't cut it. Joel McKinnon is a podcaster and an accessibility engineer—the ideal expert to discuss the future of podcasting accessibility. The creator of two podcasts and a rock opera, Joel turns his expertise to exploring the future role of AI in all things podcasting and websites. He has an inspiring take on striking a balance between making the most of robot efficiency and maintaining that essential humanity. Gaze off into the fantastic future of podcasting and explore:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Podcast Transcripts and the Future of Accessible Audio - EP 78 | 13 May 2024 | 00:19:23 | |
How can transcripts positively impact your podcast? Podcasts have always had an audio-first following, but as-is, audio isn't accessible for everyone. In the wake of Apple Podcasts' announcement to begin including transcripts with their latest update, it seems likely other platforms will begin to follow suit. This raises an important question for podcast creators: is it worth preparing transcripts for each of your episodes? After two years of exploring transcripts for her and her clients' productions, Mary dives into their potential to transform both creator and listener experiences. You'll hear (or read!) about everything from SEO (search engine optimization) and AI to the proven benefits of many other accessibility initiatives. If you've been considering taking the leap and creating text alternatives for your episodes, or you want tips on fine-tuning your transcript process, add this episode to your queue. Get a better grasp on how transcripts can impact your show:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Why We Need To Highlight Our Humanity In Podcasting with Erin Moon – EP 77 | 29 Apr 2024 | 00:44:24 | |
How do you bring your humanity to your podcast? Sharing your voice isn't always easy. Factor in the painstaking writing of your script or copy, all those edits and revisions, and some nerves about speaking into the mic, and even the most heartfelt story can wind up either flat and unemotional or encased in that "reporter voice" from the dawn of radio. Unlock some podcasting inspiration through this conversation with Erin Moon, a classically trained actor who has narrated more than 450 audiobooks. To deliver the sincere and evocative narration for which she's known, Erin centers her humanity in every character she adopts, embracing both the muse that first inspired the author and the physical reactions—the literal human responses—the writing evokes. Because connecting to the text means connecting to the listener and, as Erin says, "we don't exist without each other." Align your true self with Erin's thought-provoking insights:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Audiobook Inspiration to Master Your Microphone - EP 76 | 15 Apr 2024 | 00:20:56 | |
What's the connection between audiobooks and podcasts? You already know the right tone and voice is essential for building a connection with your listeners. It just makes sense, then, that you can turn to different kinds of audio media for inspiration when looking to further hone your skills behind the mic. Take, for example, audiobooks. Especially in the last year or so, the connection between audiobooks and podcasts has expanded beyond the shared audio medium. Platforms like Spotify are putting a lot of their chips on audiobooks, and podcasters need to start considering this angle more closely from a marketing perspective. Luckily, plenty of the takeaways Mary has gleaned over years of working in the biz of spoken audio apply to both podcast and audiobook narration, and in this episode, she's sharing her tips. Uncover the secrets to speaking more engagingly no matter which spoken audio platform you use:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Writing For Your Podcast with Shannon Kirk - EP 75 | 01 Apr 2024 | 00:43:24 | |
How do you create the written content for your podcast? You've probably heard actors say that they can't bring themselves to watch their own films. As a podcast host, maybe you relate to the cringe factor that comes from listening to your episodes after you've recorded them, but if you've decided to write episode-accompanying blog posts and show notes yourself, you don't have that luxury—you have to tune back in. And if you don't consider yourself A Writer, this process can feel a bit overwhelming. Shannon Kirk is the writer behind the blogs and show notes for the podcasts Mary produces. She shares what goes into crafting the written portion of a podcast episode. From engaging in active listening while taking notes to preserving the parts of speech that are essential to your authentic voice, she and Mary discuss professional writer tricks and tips to help you create captivating blogs and show notes that add a readable and search-friendly layer to your audio offerings. Build confidence in your podcast's written components:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Better Writing For Podcasting: Takeaways From Radio School - EP 74 | 18 Mar 2024 | 00:21:15 | |
How do you write for your podcast when you're "not a writer"? A lot of podcast hosts are drawn to the audio medium because they have always felt they can express themselves better and more easily through speaking than through writing. In this episode, Mary shares how a lackluster introduction to writing in her youth spurred her into radio—she wanted to speak instead of write! Then, she discovered that radio and podcasting still call for a fair bit of writing. Facing that demon created the a-ha moment that led Mary to fine-tune a writing-for-speaking approach that works and doesn't leave you dreading every keystroke. Your podcast writing doesn't have to be clunky, like grammatically correct prose so often sounds when read aloud. If you use your awesome speaking skills to craft your written words, then the writing you need to do for audio projects can elevate your creation and enable you to speak with spirit. Let Mary talk you through these podcast writing insights:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||
| Crafting a Consistent Brand Story with Brigitte Bojkowszky - EP 73 | 04 Mar 2024 | 00:40:17 | |
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it's the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition. Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she's also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice. Discover Brigitte's secret sauce for successful brand integration:
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Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com | |||