Explore every episode of the podcast THE PODCAST with Annelise Worn

Most of us don’t start businesses or step into new roles dreaming of being a leader. We start because we’re great at what we do.

But here’s the kicker: being great at what you do isn’t enough to grow a business. At some point, the work shifts from doing the thing to leading the people who do the thing. And that’s a whole different skill set.

In this episode, I sit down with Natalie Lincolne, leadership coach and CEO of Incredible People, to unpack what that transition really looks like.

We cover:

• The critical difference between managing tasks and leading people (and why your team needs both).

• The hardest (and most freeing) shift for founders: letting go of being the best technician and learning to create the environment where others can shine.

• Why feedback and purpose are the two most underrated leadership superpowers.

• How to approach hiring in small businesses where every choice counts.

• The Momentum Framework—a simple 3-part structure to help you grow into the kind of leader people actually want to follow.

If you’ve ever felt like you’re winging it as a leader, or you’ve realised being excellent at what you do won’t take you to the next level, this conversation will give you both clarity and practical steps to grow into the leader your business - and your team - needs.

Click here to connect with Natalie on LinkedIn.

Click here to learn more about LEAD LAB ™

Want More?

• DM "CEO" on Instagram: @anneliseworn

• Download the 6-Figure Freelancer Guide: anneliseworn.com/6ff

• Book a Free Strategy Call: anneliseworn.com/consult

Episode Title: They Told Me I Was Crazy

Note: you can totally hear the cicadas in this episode - noted - I’ll move inside for the next one! 

Yes, people told me I was crazy when I…

• Let go of 75% of our revenue

• Restructured my team

• Shutting down a profitable branch of the business

• Pulled my kids out of school

• And said goodbye to winter - for good

Yes, people told me I was crazy.

But I wouldn’t have it any other way. 

Right now, I’m writing this from Greece, where I am all summer - in our rental at the beach.

In this raw and real episode, I’m sharing the story behind how I got here - and guide you through a process to start walking towards your own version of freedom too.

This is your permission slip (not that you need one!) to dream bigger, choose differently, and design a life that feels like living.

Want More?

DM "CEO" on Instagram: @anneliseworn

Download the 6-Figure Freelancer Guide: Anneliseworn.com/6ff

Book a Free Strategy Call: anneliseworn.com/consult

Still doing everything yourself in your freelance business?

Want to (and know you need to) delegate but can’t afford it?  

I’ve been there. 

In this episode, we dive into how to delegate (even with a teeny tiny budget), why you don’t need to wait, and how buying back just a few hours a week can unlock serious business growth.

You’ll learn exactly what to outsource, how to find affordable help, and—most importantly—how to use that freed-up time to upgrade your marketing, craft high-ticket offers, and build a sales system that connects you with the right clients.

Because it’s time to stop having just a job… and start building a real business.

What You’ll Learn:

• Why doing everything yourself is keeping you stuck

• How to hire help for under $100 per month

• 10+ examples of what to delegate first (especially for social media freelancers)

• How to use your free time to raise rates and attract better clients

• What a “4x ROI hire” looks like—and how it fuels growth

• How to shift from freelancer with a job to CEO with a business

  
  

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Get my free 6 Figure Freelancer Guide: https://a.anneliseworn.com/6ff

(Or DM me the word CEO on IG)

Claim your free Strategy Call here: http://anneliseworn.com/consult

In this episode, Annelise sits down with Shaye Thyer, founder of Pallas, a financial consultancy helping women turn their businesses into profitable assets. Yes, ASSET.

Content like this is important, because when we know our numbers, we can reverse engineer our goals, and make better business decisions. When we do - absolutely anything is possible!

If you're ready to stop winging it with your pricing, get real about your revenue goals, and unlock a business that actually serves your life - instead of consuming it - this episode is for you.

 What You’ll Learn:

• Why pricing based on your old job salary is keeping you stuck

• How to define your Enough Number (and why it changes everything)

• The real reason women undercharge - and how to shift that story

• What metrics actually matter when you're scaling sustainably

• How to design a business that fits your season of life

• Why your business is an asset (even if it doesn’t feel like it yet)

• The financial team every business owner needs—and how to make them work for you

Episode Highlights:

– What a “financial feminist” is (and why it matters)

– The biggest pricing mistake women make

– Self-worth, value, and the emotional side of money

– Group coaching, inner critics, and collective breakthroughs

– Your Enough Number and how to hit it

– What financial independence really looks like in business

– Stop letting your accountant surprise you at tax time

– Building your finance support crew with confidence

– Aligning your model to your season (yes, you can scale without burnout)

– Why working less doesn’t mean earning less

– How women can build and sell businesses on their terms

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Get my free 6 Figure Freelancer Guide: https://a.anneliseworn.com/6ff 

Book a free Strategy Call: http://anneliseworn.com/consult

Ever wondered if your side hustle could turn into an 8-figure national brand? 

In this episode, Annelise sits down with Susan Toft, the powerhouse behind Laundry Lady - a business that started in her spare room and now spans over 300 teams across Australia and New Zealand.

From doing laundry herself as a new mum to pitching on Shark Tank, Susan shares the gritty truth about growing a purpose-led, flexible business that empowers others while juggling single motherhood, self-doubt, and scrappy start-up solutions.

This one’s a must-listen if you’re building a business on your terms and dreaming of scaling - without losing your freedom.

• How Susan turned a $5K grant into a national business model

• What actually prepared her for Shark Tank

• Why building systems from the ground up was her secret weapon

• What investors look for (and what they don’t say out loud)

• The power of mission-driven marketing when you’re talking to two audiences

• 01:15 – What is Laundry Lady? (And why everyone needs it after a family trip!)

• 04:00 – How Susan became the “OG Laundry Lady” after leaving corporate life

• 07:40 – Scaling from local to national with a bootstrap budget

• 10:50 – The reality of juggling growth, divorce, and full-time work

• 15:00 – Building a team and learning to lead (while letting go)

• 20:30 – The myth of “balance” and the truth about flexible business models

• 26:15 – Behind the scenes of Shark Tank – and what came after

• 33:00 – Raising capital, founder self-belief, and standing strong in your values

• 39:45 – Marketing to two audiences with the same story

Overworked and underpaid?

Here’s the brutal nutshell: You’re stuck on the Freelancer Treadmill Trap.

It looks like this… overcommitting and saying YES to everything … charging too little so you end up doing everything solo … filling your diary but still scraping by … letting delivery crush your marketing and strategy time … burning out and resenting the work … watching revenue dip when projects end … and spiraling into self-doubt when you’re too drained to fix any of it. 

Without a clear Map, you’re guessing at what matters; without a solid Vehicle, you’re stuck manually chasing every lead; and without a trusted Crew, you’re carrying the entire load alone. 

It feels like this … exhaustion, occasional wins, and a nagging sense that something’s fundamentally off.

In this episode, I guide you through stepping off the treadmill and into a CEO mindset. You’ll hear exactly how to draft your Map, assemble the Vehicle that runs on autopilot, and recruit the Crew that lightens your load. 

Tune in to discover how to break the burnout cycle and finally get on a path where your income matches your effort! 

Ever feel that sinking feeling when you see that client’s name pop up in your inbox? You’re not alone. Some clients just aren’t worth the stress—no matter how much they pay.

In this episode, I’m breaking down the 5 biggest red flags that tell you it’s time to cut ties and move on. Because your business (and your sanity) deserve better.

Inside this episode, we cover:

🚩 The DM Dread – If waking up to their messages stresses you out, you’re starting the day on the wrong foot.

🚩 The Repeated Questions – Repeating yourself 10x? They’re either not listening or not respecting your time.

🚩 The Scope Creep Monster – When “just one more thing” becomes a never-ending to do list.

🚩 The Revision Spiral – Work gets approved, then changed, then changed again… and again.

🚩 The Payment Problem – Late invoices? “Forgetting” to pay? Uh no - you don’t work for free.

If you’re constantly dealing with one or more of these things - bending over backward for clients who drain your energy, it’s time to make a change.

You are not a pretzel. You deserve better.

I’ll walk you through how to spot these red flags early, set better boundaries, and confidently (and kindly) let go of clients who just aren’t the right fit.

Tune in now and let’s talk about how to protect your time, energy, and business growth.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In this episode, I sit down with Kehla G to delve into the intriguing topics of Human Design and Gene Keys and their potential impact on business strategy. 

As someone who holds an alternate belief system to human design, I asked Kehla in depth questions to understand how these concepts play into my own belief, and determine if human design could play a role in shaping your business decisions. 

Kehla brought insightful perspectives and answered each challenge with clarity and depth.

Whether you're a believer, a skeptic, or somewhere in between, this conversation will give you valuable takeaways on how understanding your unique design can shift or complement the way you approach your business.

Tune in to hear us discuss:

• The basics of Human Design and Gene Keys

• How these concepts relate to decision-making in business

• The potential for using these tools to align your business with your personal strengths

• And some real-world examples of how they've been applied - including Kehla speaking into my own human design and gene key charts.

If you're looking to rethink your business strategy for alignment or just curious about these alternative frameworks, this episode is for you!

More about Kehla:Based in Victoria, BC, Kehla G is a bold 6/2 Sacral Generator and a leading Human Design & Gene Keys Business Coach for entrepreneurs. She empowers business owners to elevate and expand by integrating their unique energetic blueprint into business strategies, ensuring every move aligns with their natural gifts. Known for her raw, edgy, and no-BS approach, Kehla cuts through the noise of the online world, sparking real, courageous transformations. Her work bridges spirituality with practical business strategy, helping entrepreneurs create scalable, purpose-driven businesses rooted in fair exchange. You can catch her 2.5% top-ranked podcast, Living in Fierce Alignment, where she’s released over 430+ episodes and hosted more than 120+ powerful interviews.

Connect with Kehla:

Instagram:https://www.instagram.com/kehlag/Podcast: living in fierce alignment

Apple:https://podcasts.apple.com/gb/podcast/living-in-fierce-alignment/id1456420158

Spotify:https://open.spotify.com/show/4iBwSg4GewcnyfSZyZvpO6?si=6e1234a5231b42bb

• Decode Your Genius Masterclass (Live on Feb 24th 12pm PST):https://www.kehlag.com/decodeyourgenius

• Actualize Your Genius with the Pearl Sequence eBook:https://www.kehlag.com/actualizewithyourpearl

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here:http://freeceo.tech  

Ever feel like you need to be someone else to show up confidently online? You're not alone.

In this podcast episode, I chat with Jacqui Maloney, expert speaker coach, about stepping into confidence, building influence, and playing a strategic role both on social media and within your business.

We dive into:

• How to show up with confidence—even when you don’t feel it

• The difference between authenticity and performance on social media

• Why influence isn’t just about visibility—it’s about owning your voice

• How speakers and creators use strategic personas to connect with their audience

• Practical tips to develop a magnetic online presence

If imposter syndrome, self-doubt, or fear of being too exposed is holding you back, this episode will shift your mindset and help you own your influence.

Check out the episode and let me know your biggest takeaway by DMing on Instagram. 

Connect with Jacqui:

www.jacquimaloney.com/

www.instagram.com/jacquimaloneycoaching/

Create your own speaker bio:

https://jacqui-maloney.mykajabi.com/speakers-template-opt-in

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

How much should you REALLY share on socials?

Personal branding can feel like a tightrope walk. You want to be authentic, but you also need to be strategic—so where's the line?

In my latest podcast episode (The Podcast with Annelise Worn), I sit down with Personal Brand Strategist, Belle Rape to tackle this and much more about personal branding. 

We dive into:

• The biggest mistakes people make when building their brand

• How to decide what and how much to share

• Why your brand isn’t just about you

• How to craft a brand presence that builds trust & drives business

If you're trying to strike the perfect balance between showing up as YOU and staying intentional, this episode is a must-listen.

Then hop into my DMs and let me know what you think. 

Connect with Belle: Website: www.blueprintbybelle.com/

Instagram: www.instagram.com/bellerape/

LinkedIn: www.linkedin.com/in/bellerape/

Facebook: www.facebook.com/belle.darden WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Building a self-led agency team starts with giving them the freedom to own their roles, make decisions, and drive results. It’s about creating a clear vision and setting up systems that empower your team to work independently while ensuring they hit the key metrics that matter most.

When your team knows exactly what’s expected of them—backed by training, mentoring, and accountability—it’s easier to step back and let them take the reins. But it’s not just about trust; it’s about structuring roles and KPIs to deliver results that 4x your investment. Plus, tying their success to personal goals like bonuses or flexibility adds a layer of motivation that fuels growth.

Learn how to create a team that doesn’t need constant oversight to achieve amazing outcomes, while giving you the space to scale your business with confidence.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

I get asked a lot how I manage to run 2 successful businesses, homeschool four kids, and do it while travelling the world. So in this episode of The Podcast, I'm sharing the systems and strategies that make it all possible, allowing me to work just 3-5 hours a day, have time for exercise and with hubby, plus lots of time having fun.

I’ll take you behind the scenes of my exact daily schedule this year. I’m all about simplicity and systems. I’ll share how I’ve set up my businesses that allow me to work just 3-5 hours a day and still keep everything running smoothly.

We’ll dive into:

• My Worldschooling Schedule: How I balance homeschooling with running my business while traveling.

• Monthly, Weekly, and Daily Business Systems: How I’ve broken down my tasks into manageable chunks to create maximum efficiency.

• Time Blocking: How I plan ahead and block time for key areas of my business: marketing, sales, service delivery, finance and legal, wellbeing, and impact.

• Planning for Success: How staying organized and intentional about my time allows me to achieve big goals without overworking myself.

Tune in to learn how you can apply these systems to create more freedom and flow in your own business, so you can live life on your terms. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

We talk about marketing and sales a lot. 

But the truth about running an agency - or any business  is that once you crack the code - marketing and sales become the easiest part of running your business.

The harder part is maintaining excellence and delivering quality results. 

The way we make this simple is to productise your service. 

That is, create a consistent framework for strategy, implementation, analysis and optimisation that you can repeat for every client. 

You’ll love it because it’s clear, and simple - goodbye crazy mental load!! 

Your team will love it because they know what good looks like and can get on a roll with clients.

Your clients will love it because they feel supported, and get fantastic results. 
And there you have it - the win win win of beautiful business. 

Tune in.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Didn’t get as much time off as you wanted this Christmas / NY break?

Then it probably feels like you can’t grow. 

Like there’s never enough profit.

You need to oversee everything,

You need to check all the work.

Or … clients won’t get results. 

Clients will be mad.

Clients will leave.

You won’t even have a business anymore. 

If that’s where you’re at... The truth is, you’re the bottleneck that’s keeping you small. 

Ouch. 

The other truth is, there is a way to grow without sacrificing your profit, the quality, your clients OR your sanity. 

Tune in to learn how. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Running your business without systems is like baking a cake with no recipe—it’s gonna be a mess. (Speaking from experience on both counts - eek!)

Today, we’re talking about streamlining, automating, and building processes so you can focus on what you do best: delivering results. 

No more flying by the seat of your pants fighting fires, let’s get your business working like a well oiled machine. 

You’ll learn … 

• Why processes matter, and how they simplify your day-to-day so you’re not reinventing the wheel for every client.

• A breakdown of the 7 key systems every freelance agency needs—from marketing and sales to people and finances.

• Simple steps to create sub-systems that keep you organised and consistent, freeing up time for what really matters.

• How focusing on wellbeing and impact ensures that growth doesn’t come at the cost of your health or your values.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In this episode, we’re diving into the process of creating a CEO-level schedule that supports your biggest goals—both in business and life.

We’ll explore how to use your North Star vision as a guide, plan key events and sales activities throughout the year, and ensure your well-being is a top priority. 

Remember, perfection isn’t the goal; this is about building a flexible map that can adapt as you move forward.

You’ll learn how to:

• How to solidify your North Star and use it as a compass for your entire year.

• Strategies for planning your calendar with essential milestones, events, and revenue-generating activities.

• The importance of integrating well-being blocks into your weekly and annual schedule.

• How to map out recurring tasks, creative work time, and team calls in a way that supports sustainable growth.

• Why it’s okay to pivot, adjust, and take the scenic route as your goals and circumstances evolve.

Enjoy the episode!

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In today’s episode, we have a fantastic and very informative chat with Stacey Hanke.

Being a pioneer in influential communication strategies, with 20 years research behind her, we discuss the things that really matter and how we can communicate as a leader, including:

• Building trust before we have influence

• Mindful listening

• Understanding our approach

• External perceptions

• Being authentically visible in a way that builds trust and influence.

Stacey Hanke, began her career in voice-overs, learning that every word matters and delivery is the key to being remembered. After twenty years of research, Stacey learned that titles don’t matter. Real influence requires trust and credibility—two factors determined by how we show up, communicate, and connect. Because of this, professionals at any level can influence action, motivate decisions, and drive momentum in every conversation.

Stacey empowers Fortune 500 executives to raise their awareness and see themselves through the eyes and ears of their listeners. By doing so, she helps leaders uncover distractions that keep them from achieving unparalleled success.

Stacey’s transformative, humor-filled presentations teach audiences to replace modern communication hurdles with proven strategies that capture attention, authentically connect, and move people to action. From high-stakes presentations to casual conversations, prepare to

elevate your communication skills and raise your level of influence, Monday to Monday®.

Connect with Stacey:

Website: www.staceyhankeinc.com 

LinkedIn: linkedin.com/in/staceyhanke 

Facebook: facebook.com/StaceyHankeInc 

Instagram: instagram.com/staceyhankeinc 

Twitter: https://twitter.com/staceyhankeinc 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

I sat down with Anna Brambilla from Time Maximizers to talk all things virtual assistants (VAs)—why you might need one, how to find the perfect fit, and what to do once they’re on board.

We cover:

• The challenges that lead coaches & solopreneurs to hire a VA

• Mistakes to avoid when hiring

• How to prepare your business for a VA

If you’re ready to reclaim your time and considering hiring your first team member - this one is for you! 

Anna’s mission is to show coaches and consultants how they can reclaim their time, and grow their businesses by outsourcing the right support.

With 20+ years as a recruiter and job search coach, Anna has helped hundreds of professionals uncover opportunities and navigate career transitions with clarity and confidence. She empowers others to see their potential and take bold steps forward.

As a business owner, Anna mastered the art of leveraging virtual assistants to scale her operations and focus on what matters most. This inspired her to launch Time Maximizers, a VA recruitment company that connects entrepreneurs with perfect-fit assistants through a simple, personalized process.

Connect with Anna:

https://www.linkedin.com/in/annabrambilla/

www.maxyourtime.com 

instagram.com/timemaximizers 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech 

Ever wondered what it really takes to give a TEDx talk? 

In this episode, I'm sharing my personal journey from the initial idea spark to standing on that iconic red circle. 

We'll explore the challenges of finding a TED-worthy idea, the refining process, the struggles with memorization, and the importance of performance. 

This experience took way more from me than I’d imagined, and also gave me so much more. 

Enjoy!

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Ever dreamt of ditching the daily grind and travelling the world with your family?  

Me too! 

In this episode, I'm sharing how I’ve set up my business to travel for six months with my husband and 4 children next year - working and schooling along the way.  

I discuss the key elements of a freedom based business that can thrive even while you're travelling the world. 

All through the lens of Strategy, Systems and Support. 

So let’s talk about creating a solid foundation of recurring revenue, the power of solid systems, and how to structure your dream team to make that adventure you've been dreaming about a reality.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

This conversation is a part of the Worldschool Summit (Nov 11-13)

On this episode, prepare to be inspired by the incredible Kelly Roach!  Kelly is a former NFL cheerleader, Fortune 500 executive, and an 8-figure entrepreneur who runs 6 companies.  She's also recently started homeschooling her daughter. 

We dive deep into her journey, exploring her decision to homeschool, and how she balances running a thriving business while prioritising family and faith. 

Kelly also shares how she supports entrepreneurs at all levels, her predictions for the future of education and entrepreneurship, and her inspiring definition of success. 

Get ready for a conversation packed with actionable advice and motivation to pursue your own version of success!

You can connect and learn more about Kelly Roach here:

Website: https://kellyroachinternational.com/

Instagram: https://www.instagram.com/kellyroachofficial/?hl=en

https://go.virtualbusinessschool.com/members?am_id=ashlyn&fbclid=PAZXh0bgNhZW0CMTEAAaY5JQQkyvlPhg28J9cQCOwPOjc46SWbrj4OWal71_ULtXU4JhzKunEFMMQ_aem_2vYIsksLlPBrZisjzroJow

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

So much to do and… not enough hours in the day?

I feel you.

And time management? What does that even mean?

If you feel like to-do list is laughing at you, it’s time to get serious about managing how you spend your time.

Tune in and let me show you how to prioritise like a pro and actually get things OFF YOUR LIST.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Sick of the inconsistent income seesaw? 

One month you're drowning in projects, the next you're refreshing your inbox over and over … waiting for clients to materialise. 

The problem? Your marketing system. Or lack of. 

But it’s an easy one to fix. Phew! 

Tune in and I’ll show you how to create a pipeline that keeps the projects rolling in, so you stop living month-to-month.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Tatiana Tsoir, CPA, MBA is an award-winning author and accountant, 3 times TEDx speaker and business turnaround advisor. A fervent believer that the key to happiness lies in entrepreneurship, Tatiana empowers entrepreneurship at every age.

Over the last 19+ years, Tatiana has used her expertise in tax planning and price psychology to help hundreds of businesses uncover hidden revenue, build resilient systems, skyrocket their profit, empower a resilient team and pay less in taxes along the way through a combination of business growth strategies, operational planning, and commitment to excellence.

Tatiana now focuses on helping women, moms, teens and immigrants build practical skills and change the trajectory of the accounting industry at the same time.

I met Tatiana when she was writing her first book about 3.5 years ago. She was a guest on the podcast previously where we spoke about tax planning, finance, business and price psychology. Tune into Episode 69 - https://anneliseworn.com/podcast/episode-69-how-to-start-smart-with-your-bold-dream/

Today we discuss team, culture and the fact business is personal. She also shared her experience as a freelancer and her realisation that she did not have a business as she was selling time for money. It takes bravery to go out alone however we unravel the difference between time for money vs freedom in your business.

Enjoy the episode.

Connect with Tatiana:

www.linzaadvisors.com

https://www.instagram.com/tatianatsoir/

Get your 2 FREE Chapters of "Dream Bold & Start Smart" - https://programs.tatianatsoir.com/2chapters

WANT MORE? Connect with Annelise:

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In this episode, we're busting the myth that good marketing needs to be flashy, viral, or trendy to work. If you're a B2B service provider like a freelancer, marketer, or virtual assistant, the truth is simple: good marketing isn't sexy—and that's a good thing! We dive into why consistency, trust, and relationship-building beat the glitz every time, and I’ll give you actionable strategies to focus on what really moves the needle in your business.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Did you know less than 2% of women have broken the million dollar mark in business? My guest today is on a mission to change that.

Victoria Hajjar from Ugli Ventures, says business can be a little ugly. Victoria specialises in helping female founded startups scale from 6 to 7 figures through sales optimisation, team building and leadership development to establish sustainable and profitable 7 figure enterprises. She is the host of the popular podcast The Scalable Marketing Machine and has been featured on CNN.

Victoria is a marketer and we unravel what it means to be the person wearing all the hats and how she supports marketers and founders, see the blind spots and help them master the basics. 

With so many topics we are both passionate about, you are going to love this value packed  conversation.

Connect with Victoria:

www.ugliventures.com

Download these Free Guides to help business owners get marketing optimized and systemized:

www.ugliventures.com/resources

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

I see you! Hustling to post socials in the hope to ‘get the word out’.

But here’s the deal: posting on social media is *not* the answer. What works for coaches and personal brands is not the answer for B2B service providers. You’re lucky if 5% of your followers see your posts, and let’s be real, they’re not always your target clients, right? 

Spending hours brainstorming clever captions and creating *oh-so-stunning* graphics only to get crickets is *not* how you should be using your time. There’s nothing worse than feeling like you’re working *so hard* for zero results.

It’s time to rethink where you're putting your energy. Instead of hoping that an Instagram post might land you a client, let’s shift gears to strategies that will actually move the needle. And spoiler alert, it’s not just about getting likes—it’s about getting paid.  

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Elizabeth Dewar - Lizzy - is an Advertising Creative Director who branched out with her sister to start Violet Rae, a Brand Strategy and Communications Consultancy. They specialise in empowering SME’s and startups to build their brand.

Being quite a new business, I love that we chatted about, and reflected on the early stages of business, taking the leap and doing all the things.

Lizzy has stepped away from working with big brands, with big teams and big budgets to support startups.

Tune in as we unravel the world of mindset, business and the journey of entrepreneurship.

Visit: https://violet-rae.com/

WANT MORE?

Connect with Annelise on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Maraya Brown is a Yale and Functional Medicine Trained Women’s Health Expert (CNM, MSN).  She runs The Women’s Vibrancy Code and is a Podcaster, Retreat Host and Facilitator, Mom, Wife, Keynote Speaker and Founder.

She helps ambitious women build a legacy without burnout by helping them fine tune their nutrition, supplementation, mindset, passion and ascension from the past to a vibrant future. She is a mom of 3 young children 11 and younger and a wife to an amazing man with heart.

On this episode we uncover:

• How we, as busy, ambitious women can look after our health as we approach perimenopause [35yrs+]

• The changes that happen in our body

• How we can continue to perform as we get older

• Tips to manage stress holistically

• How we can support ourselves to be the best version of ourselves in all our roles.

We had such a valuable conversation, you’re going to love it.

Tune in and enjoy!

Connect with Maraya:

Podcasts: https://www.marayabrown.com/podcast

IG: https://www.instagram.com/_marayabrown_/

LinkedIn: https://www.linkedin.com/in/maraya-brown-2914292ba/

TikTok: https://www.tiktok.com/@_marayabrown_

YouTube: https://www.youtube.com/channel/UClFktw3TpnSzo5Pkgm2us8A

FB:  https://www.facebook.com/energyhormoneslibido

FB Group: https://www.facebook.com/groups/1603969509778639

Is Marayas program right for you: https://www.marayabrown.com/get-started

FREE Adaptogenic Elixir Recipes https://marayabrown.com/resources/

WANT MORE?

Connect with Annelise on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Overworked, overwhelmed and underpaid?

In this episode of The Podcast, we dive deep into this common issue and explore practical strategies to help you regain control of your schedule, increase your income, and rediscover the freedom that comes with freelancing.

You don’t have to settle for living a chaotic, crazy busy schedule. 

You get to choose. And yes, you really can have it all. 

Tune in as we talk about the 7 steps to take control of your schedule and live life on your terms! 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

I often get asked how I do alllll the things.

• Agency CEO

• Coach

• Homeschooling mumma

• Board member

• Wife

And learn Greek, exercise, have time for hubby and travel. 

Well - in this episode I’m spilling the tea on my best time management tips for busy business mummas. 

Let me know which one you’re going to try! 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

In this episode of The Podcast with Annelise Worn, we debunk the common myths that you need a large audience, hours on social media content, an email list, ads, more qualifications, or a website to start a successful freelance business. 

Instead, we focus on what you do need:

• The skill you already have
• An irresistible offer
• A stand-out proposal
• A way of talking to your ideal clients

Let’s not over complicate this. 

IG is drowning in marketing tips for coaches. But marketing your B2B service biz is very different.

Tune in to learn how you can get your first client, fast - without a website, social media or ads. 

WANT MORE?

Connect on Instagram:⁠ http://instagram.com/anneliseworn⁠

Book a free Strategy Call:⁠ http://anneliseworn.com/consult⁠

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: ⁠http://freeceo.tech⁠  

I realised something this week. 

My business model isn't the norm. 

It's not even something I hear talked about. 

I hear a lot about scaling your coaching company. 

The truth is, you need either a big audience, or a big budget to grow fast. 

I hear a lot about building an agency. 

If you don't want to work all the time, you need a big team. 

The sweet spot is a little of both. 

Tune in to this episode of the podcast to hear how I built my business to give me time, money and location freedom  - and how you can too! 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Overwhelmed, overworked and underpaid. 

I know we hear these words thrown around a lot, but the reality of this is heavy. Really heavy.

And unfortunately, this is where so many B2B service providers find themselves a couple of years into business. 

Drowning in client work, not charging enough and trying to do it all themselves. 

But you know - there’s actually just ONE THING that makes all of this go away?

Focussing on just one, irresistible high ticket offer. 

One that makes your clients say, ‘That’s exactly what I need!’

Your OFFER is the domino that makes everything else fall into place. 

Ready to stop undercharging, raise your rates, and close the sale with confidence? 

Tune in.

Connect on Instagram:⁠ http://instagram.com/anneliseworn⁠

Book a free Strategy Call:⁠ http://anneliseworn.com/consult⁠

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: ⁠http://freeceo.tech⁠  

How do you realllllly feel about sales?

Are you 100% confident in your offer?

Do you know what energy to bring to a sales call?

How do you respond when you get a ‘No’?

We dive into all this and more in my conversation with Dr Nadia Brown, and I cannot wait to share it with you. 

Sales is the one thing we truly NEED in our business. 

No sales, no income, no business. Just a seriously expensive hobby. 

So how can we get good at it? 

And can we even, possibly, ENJOY this part of our business?

Tune in to dive into all things sales, numbers, confidence and mindset. 

You’re going to love the energy and honesty in this episode!

Connect with Dr Nadia Brown:

Discover your sales blind spot: https://www.selllikealady.com/sales-persona-quiz

Learn more:

https://thedoyenneagency.com/

Instagram:

https://www.instagram.com/iamdrnadia

LinkedIn:

https://www.linkedin.com/in/drnadia/

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Can you scale an agency without hiring a big team? 

When you’re the expert, and you work 1:1 with clients on their business … well, more clients means more hours. 

And - you only have so many of those. 

So can you grow your agency - without working more?

Yes, yes you can. 

And maybe the ‘how’ will surprise you. 

Tune in to find out more. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

One of the biggest problems that freelancers who want to grow and scale their business face is... complete overwhelm.

One minute, you’re on a call with a client, and wearing your service provider hat

The next you’re working long hours to deliver the work and to get them fantastic results. 

And you’re still not earning enough to hire, so you’re trying to find time to bring in new clients … mostly just posting on socials  … because that's what you're "meant" to do right?

Buuut, wasn’t the whole point of starting your business, to choose your work hours, and NOT burn out?

And instead, you find yourself working all the time. With massive effort, that doesn’t match your income.

You’re fantastic at what you do, but you feel totally stretched trying to maintain the current workload … let alone trying to grow.

I’ve been there. It’s exhausting!

But it doesn’t have to be. 

You really only need a simple framework, with simple systems to scale.

They are:

1. Strategy to design a highly profitable business that fits your life, not the other way around.

2. Systems to help you get a predictable client flow, and get excellent results.

3. Support so you can stop drowning in the day to day and free up time to work on the business, or work less.

Tune in to learn more.

On today's episode we are talking about 4 key things you can do to manage your workload more effectively as a freelancer. 

If you're feeling overworked and like you need more time in your day, this episode is for you.

We are speaking about:

• Project management software
• The power of a plan
• Time spent in your inbox
• The best to use your calendar.

Tune in as we unravel how these can transform your workload, give you more time and set you up for success.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

For those of us who are working mummas, we have a lot we’re juggling. Even if we have support at home, and in our businesses. 

I’ve been doing this for almost 7 years now and I’ve learnt a lot about the juggle. When I started my business I had 2 children. I became the sole income earner of our household around a year in, had 2 more children, moved house twice, owner built a house, began homeschooling my kids, and travelling for months at a time internationally with my family. 

That’s a lot of seasons. 

I definitely made a lot of mistakes, backpedalled, tried new things, and learnt a lot. 

The absolute best advice I can give you is: Be where you are. 

But what does that mean for where you are?

Tune in, you're in the right place.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Today we are talking about the 9 common mistakes freelancers make and how to fix them. I know I made so many of these mistakes and probably more than once. Working in the B2B space for over 6 years now, and for the past 2 years in my coaching, training and mentoring of freelancers, virtual assistants and service providers, I've seen it time and time again. The one thing these 9 mistakes do, is slow us down and make life harder. In today’s episode I will take you through these 9 things so that you can make things easier in your life, get to your dream business and make things less expensive and less painful.

Here are the 9:

Say yes to everything

Undercharge

Don't niche

Cobble together free software for too long

Don't have a people plan to grow their business

Don't think big enough

Don't set aside money for tax

Try and do everything themselves

Talk about what they do, not the result of what they do

Now, tune in to fix them. Let's go.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?Claim your free 10 day trial of Freeceo here: http://freeceo.tech

There’s a lot of talk about Strategy online. 

There’s a lot of talk about Systems. 

But there is not a lot of talk about how to actually HAVE it all, without DOING it all. 

This is that conversation. 

The 5 types of support I want to talk about today are.

1 - Support at home

2 - Support from behind

3 - Support from beside you

4 - Support from in front of you

5 - Support from within

Support comes from many places. From my husband, team, my automations, with my mindset practise, with my learning and from my mentors. I’m going to wind back the clock a little because support has looked different in every phase of my business and life. And by talking through each stage, I hope you can see yourself in some of these and how you can lean on support no matter where you are on your journey.

Let's get into it!

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

This week I finished re-recording the new version of Business Bootcamp.

And honestly I think this is my best work.

I’ve refined everything I’ve learnt over 7 years, and synthesised everything we cover in our 6 month program the Agency Academy into just 3 sessions.

Of course there’s a 50 page workbook and templates and tools to go along with it - but it’s everything you need to be able to implement the 3S CEO Framework.

This version of Business Bootcamp is now a paid program which you can purchase on my website for under $100. But throughout this process of recording this, and filtering the most important info

Today I want to zoom out even further and give you the birds eye view of each element so you can see how this might be able to be applied in your business. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Today I’m going to give you a peak behind the curtain into my world. 

For context - for those of you who don’t know much about me - I’m a wife and mumma of 4 children. We’ve been homeschooling our children for 2 years now. 

I will be sharing with you;

• Why I started homeschooling
• The trade off for what may appear selfish
• The perks of our freedom

So let’s dive into what it actually looks like to maintain this, run a business, and give them a rich education, and not go insane.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Nicole Trick Steinbach is the International Bravery Coach and host of the Celebrate Brave podcast. She helps women build their bravery and coaches them towards their way of both stressing and working less.

Nicole coaches women to view all of their successes, mistakes, and even failures as equal stepping stones to building their brave life and career.

I had such a fabulous time speaking with Nicole and I cannot wait to share her perspective with you. Please enjoy!

Connect with Nicole:

https://tricksteinbach.com/

https://tricksteinbach.com/work-less/ https://www.linkedin.com/in/nicoletricksteinbach/

WANT MORE?

Connect on Instagram:⁠ http://instagram.com/anneliseworn⁠

Book a free Strategy Call:⁠ http://anneliseworn.com/consult⁠

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: ⁠http://freeceo.tech⁠  

If you're ready to land high-paying clients and elevate your freelance game, you're in the right place.

On this episode of The Podcast, I’m sharing three powerful tips that will help you secure contracts with clients you love.

We'll discuss how to choose the right niche, craft messaging that clearly communicates your value, and develop a sales process that showcases your outcomes.

Get ready to transform your freelance business and attract clients willing to pay you top dollar for your expertise. 

Let's get into it. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

For many entrepreneurs, hiring a team feels challenging and overwhelming.

So today I'm going to show you how to do it.

Objections I hear when it comes to hiring:

• Easier to do it myself

• Too expensive to hire

• Have to check their work

• Clients want me

• Clients won't like it 

But if you stay doing the client work - you’ll be stuck on an income rollercoaster and you can never take time off. 

So how do we do it? 

Training - Coaching - Mentoring. 

To create a roadmap for yourself on how to get more money and more freedom in your business - let’s chat.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Marketing and sales are like water to a garden. 

Without marketing and sales, your business will not grow the way YOU want it to. 

You may get referrals but you cannot control the tap on that. 

Business is simple:

How do you get in front of new people?

How do you nurture them?

How do you sell to them?

What's your sales and onboarding process?

How do you upsell people?

How do you resign people?

Marketing is having a strategy. 

Implementing the strategy for 30-90 days, tweaking it and refining it. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech 

Today I want to talk to you about something a little chewy. The interrelation of personal growth and business growth, because it will always be mindset before mechanics.

Very few people will take the action or take the action for long enough to see the results.

So many stories come up around people pleasing, scarcity, worthiness and more which keep us from taking the action that will actually get us the result that we want.

I often hear these common objections:

• Easier to do it myself

• Too expensive to hire

• Have to check their work

• Clients want me

• Clients won't like it 

• Lack of investment

• Doesn’t feel aligned

• It’s hard so it must be wrong

• I just need to work harder

Now all that’s fine except that they are stories you’re telling yourself. 

Your business will not grow if you do not grow. 

So it’s time to bust some myths around here!

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech

When you build out your team you’ll find the freedom you started your business to achieve. But HOW do you go from solo to CEO?

It all starts with a plan. 

A plan where we Zoom out, before we can Zoom in. 

In this episode we look at a 3 Step Process that’s so simple, you’ll shake your head a little. 

Ready? Let’s go. 

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech 

Your business needs to work for you. 

What does that mean? 

You want more money. More freedom. More impact. More fun.

Your business can be the vehicle to get you there. 

How do we do that?

We design our business to support our life. 

What does that mean? 

We get crystal clear on what we want and we reverse engineer what we need to make that happen. 

We map out when we want to work and what we want to do, and how much we want to earn.

And most likely your answers involve doing interesting, high quality work with awesome people, and not having to work 100 hours a week. 

To do that, we need to charge a premium. We just do. 

So - how do you get client’s that are happy to pay a premium? That’s what we’re talking about today.

WANT MORE?

Connect on Instagram: http://instagram.com/anneliseworn

Book a free Strategy Call: http://anneliseworn.com/consult

Looking for easy to use, all in one marketing software?

Claim your free 10 day trial of Freeceo here: http://freeceo.tech