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	Title	Pub. Date	Duration
	S5 119. Your Content From Three Years Ago Is Someone's Perfect Starting Point — Don't Touch It	22 juil. 2026	00:20:06
"Fake it till you make it" has always bothered me — not because the sentiment behind it is wrong, but because the framing removes power from the person saying it. It positions your current knowledge as a performance you're hoping no one notices, rather than a genuine stage of expertise that has real value for the people who are one step behind where you are now. This episode started as a memory — something my guest Denise Duffield-Thomas said in our season four conversation that I kept coming back to while thinking about content creation, expert positioning, and the particular exhaustion that comes from feeling like you always need to know more before you publish. I'm playing a short clip from that interview, and then unpacking what it means for how you think about your podcast catalog, your current level of knowledge, and the question of what actually makes a podcast episode worth publishing. Something I come back to often in my work with podcasters is the gap between what they know and what they believe they're allowed to say. The knowledge is there — compounding with every episode published, every client conversation, every industry shift they've tracked and responded to. What holds them back isn't expertise, but the story they're telling themselves about whether that expertise is enough yet. Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-119-your-content-from-three-years-ago-is-someones-perfect-starting-point-dont-touch-it 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: • 01:45 The Hamster Wheel of Content Creation — and What It Costs You • 03:30 Your Podcast Catalog as a Record of Compounding Knowledge • 05:00 Guest Clip: Denise Duffield-Thomas on Leaving Your Past Work Alone • 07:00 Do It Until You Make It — Reframing "Fake It Till You Make It" • 09:30 Two Types of Podcast Listeners — and Why Both Matter for Your Back Catalog • 11:00 The Real Question: Is Your Content Strategic, or Just Easy? • 13:30 Roman Mars on Editing — Can We Get There Faster? (CGTF) • 15:30 What You Know Right Now Is Enough to Publish • 17:00 The Podcaster Meetup in London + A Note on Being Present
	S5 118. Three Quotes That Will Reframe How You Think About Your Podcast and Where It's Taking You	08 juil. 2026	00:11:49
There's a particular kind of drift that sets in around the middle of the year. The energy of a January reset has worn off, the goals that felt motivating in Q1 are either achieved, abandoned, or quietly deprioritised, and what's left is the question of whether you're still doing this with intention or just doing it because it's what you do. For podcasters, that question is worth sitting with. In this episode, I'm sharing three quotes that came up again and again in client conversations this week, because they're about dreaming and daring, about the purpose a podcast should serve in your life, and about what it means to actually pay attention to who you're becoming as you build. If you've never let yourself imagine how far the show could take you, you'll always be working inside limits you set without realising it. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-118-three-quotes-that-will-reframe-how-you-think-about-your-podcast-and-where-its-taking-you 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 - Introduction to Podcast Goals 01:57 - Dreaming Big: The Limitations of Growth 04:13 - The Podcast's Purpose: Enhancing Your Life 06:05 - The Journey of Growth: Who Are You Becoming? 09:04 - Recap and Reflection on Key Quotes
	S5 117. To Be or Not to Be a Podcast Episode: 10 Formats That Will Expand What You Think Is Possible	01 juil. 2026	00:27:51
What counts as a podcast episode is a more open question than most people realise. The medium has evolved — from RSS-only audio on Apple devices (iTunes) to video-first vertical content filmed in a bedroom — and with that evolution, so has the range of what a podcast episode can actually look like. A three-minute focused answer, a segment clipped from a longer interview, a repurposed coaching hot seat: all of these qualify. Most podcasters just haven't given themselves permission to try them. In this episode, I'm walking through 10 formats that are consistently underused by podcasters I work with — and it’s not because they're complicated, but because they challenge the default assumption that a podcast has to be long, polished, and produced from scratch every single time. Plus, the episodes that tend to stick with listeners — the ones they remember, the ones they go back to — are rarely the ones that covered everything. They're the ones that nailed one thing, clearly, in exactly the time it took to say it. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-117-to-be-or-not-to-be-a-podcast-episode-10-formats-that-will-expand-what-you-think-is-possible-contentcontent-strategycontent-repurposing 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Timestamps: 00:55 — What a Podcast Actually Is (and How It's Evolved) 02:38 — What Counts as a Podcast: The Identity Crisis Debate 04:58 — Length: From 3 Minutes to 3 Hours 07:21 — Expected Formats: Conversational, Solo, Scripted, Live 09:43 — High Effort vs. Low Effort — and Thinking Like a Listener 12:06 — Format 1: Break Episodes Into Multiple Parts 14:26 — Format 2: Repurpose and Lightly Edit Live Streams 16:45 — Format 3: Repurpose Hot Seats or Coaching Calls — Format 4: On the Go Episodes 19:08 — Format 5: Get Ready With Me — Format 6: Repurpose Successful Newsletter or Social Content 21:29 — Format 7: Segments From Interviews as Standalones — Format 8: Ask the Host One Question 23:54 — Format 9: Short Episodes on Recent News or Industry Updates — Format 10: Edit Episodes You Were a Guest On 26:19 — When to Play a Full Guest Episode (and the Upcoming Mini-Series) 27:00 — Quick Recap: All 10 Formats + CTA
	S5 116. Why Your Podcast Feels Harder Despite Using the Same Systems (7 Reasons)	24 juin 2026	00:10:28
You haven't changed your podcasting system. So why does it suddenly feel so much harder to create? The honest answer usually isn't the tools — it's that your life, your goals, or your business changed around a system that never did. In this episode, I'm breaking down the seven most common reasons podcasters hit this wall — from outgrowing a hobbyist mindset to mistaking constant reinvention for innovation — and how to diagnose which one is actually slowing you down. One of the most useful insights? The system that worked when your podcast was a hobby is often the exact thing holding it back now that you're treating it like a business. As a podcast coach and strategist, one of the first things I look at with clients is whether their current systems still make sense for the goals they're working toward today — not the goals they had when they built the system. Here are the seven reasons I see most often. Your life looked different when you built this system. A lot of shows started as a hobby, often during or before the pandemic, when time and routines looked completely different. Even if you're using the same process today, the life around that process has changed — and that shift shows up in how hard the work feels. You blindly followed a successful podcaster's system. It's common to model your process after someone who was clearly doing well — without asking whether their approach fits how your brain actually works. Whether you create as a neurodivergent or neurotypical creator changes what feels sustainable versus what feels exciting in theory and exhausting in practice. Your personal or work time has shrunk. New responsibilities — a new role, new caregiving demands, a promotion — change your bandwidth more than most people expect. It's not that your system stopped working; it's that the time and mental space available to run it disappeared. You keep reinventing the wheel. Constantly switching tools, templates, and workflows feels like innovation, but it's often a way of avoiding boredom that ends up creating stress instead of consistency. Mastery takes repetition — and you can't feel competent at something you never stop changing. Your hobbyist system doesn't hold up as a business. Treating a podcast as a monetizable product introduces requirements a hobby never had — strategic guest outreach, follow-up emails, pitching for press. The same effort that worked before now has to stretch across more moving parts. You're bored, and the system no longer challenges you. If you've been running the same formula for years, it's worth asking whether you've simply outgrown it. The hard part is making space to notice that — which is exactly why batching shorter episodes during certain seasons can free up the mental bandwidth to actually evaluate your strategy. Strategic content creates more friction than spontaneous content did. When you first started, talking about whatever felt fun was easy. Becoming more intentional — staying within your area of expertise, asking questions that lead back to your products — naturally adds friction. That's not a sign something's wrong. It's a sign you're up-leveling. Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-116-why-your-podcast-feels-harder-despite-using-the-same-systems-7-reasons 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 The Habit-Goal Gap: Why Sustainable Systems Matter 01:30 Reason 1: Your Life Changed Since You Built This System 02:09 Reason 2: You Blindly Followed Someone Else's System 03:30 Neurodivergent vs. Neurotypical Content Creation 04:28 Reason 3: Your Personal or Work Time Has Shrunk 05:30 Reason 4: You Keep Reinventing the Wheel 06:47 Reason 5: Your Hobby System Doesn't Work for a Business 07:45 Reason 6: You're Bored and No Longer Challenged 08:58 Reason 7: Strategic Content Creates More Friction 09:45 How to Stop Creating on Autopilot
	S5 115. I Tried to Record a Podcast in an Airport. Here's What Season 5 Experiments Will Look Like	17 juin 2026	00:10:37
Deciding to take your podcast on the road is one of those ideas that feels obvious in theory and complicated in practice. The vision is clear — new exciting environments, vertical content, a lean setup, a fresh format. What nobody tells you is that the airport corner that looked quiet on camera sounds like a construction site in post-production. This is season five of The Podcast Space, and I'm doing something different. I'm recording while traveling through four countries — with just a phone, a tripod, and a pair of mics — and turning the entire experiment into a case study for you. Every format decision, every mistake, every moment of "I'll just fix it in post" that didn't get fixed: it's all going in here for you to see. One of the most useful insights from this season's launch? The question that stopped me from publishing a subpar episode is the same one I tell my clients every single time: does this last piece of content you published reflect your values, your ethics, and how you want to be perceived? Chapters: 00:00 Welcome to Season 5 — and Take Two 01:30 Why I'm Taking the Podcast on the Road 01:46 Lesson 1: The Airport Recording That Didn't Make the Cut 02:45 Lesson 2: Always Pre-Record Content Before You Travel 03:31 How to Set Audience Expectations When You Change Formats 04:14 Platform-Agnostic Listeners and What That Means for Your Show 05:44 What Season 5 Looks Like: Formats, Experiments, and the Lean Setup 05:52 Episode Formats I'm Testing: Clips, Mini-Episodes, Q&As 06:09 The Question Every Episode Should Answer 07:48 Stress in Podcasting on The Go What Season 5 Actually Covers For more focused guidance, book a discovery call to plan a content strategy that suits your goals and minimizes the overwhelming noise. Alongside the format experiments, here's what I'm planning to dig into this season. This is not in any particular order — I'm giving myself some flexibility to follow what's most relevant as the season unfolds, including three bonus episodes. 1. Are systems overrated for podcast success? I'll be examining what's actually driving consistent output versus what just feels productive. 2. What makes a podcast description work for both humans and machines? A practical look at how to write descriptions that serve your listener and the algorithm at the same time. 3. The social media strategy most podcasters skip. And why skipping it is costing them reach they could be capturing with almost no extra effort. 4. What the biggest podcasters do — that you shouldn't copy. This one will challenge some common assumptions about what success looks like at scale. 5. What no one tells you about podcast seasons — and the specific thing that blindsided me and created a lot of unexpected stress. I'm turning it into a short, focused episode because it deserves its own space. 6. Why your podcast listeners aren't buying. I've been getting this question from clients consistently, and the answer isn't what most people expect. 7. Reframing the value of your podcast in your business. An episode I'm genuinely excited about — it will shift how you think about what your show is actually doing for you. 8. Live from The Podcast Show. Field recordings and conversations from the conference, with a heads-up that the audio will have some background noise — it's a live event, and that's part of it. 9. Incorporating listener feedback into your show. Testimonials, quotes, voice messages, and how to use them as content without it feeling awkward. I also have one episode recorded at an undisclosed location that I'm not ready to reveal just yet. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-115-i-tried-to-record-a-podcast-in-an-airport-heres-what-season-5-experiments-will-look-like 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 114. Counterintuitive Podcast Advice That Makes Audiences Want to Buy, with Denise Duffield-Thomas	31 déc. 2025	01:10:29
Becoming a podcaster that people want to buy from rarely comes down to endless script revisions, long ads, or a more polished delivery. The shows that convert consistently tend to feel clear, intentional, and trustworthy long before an offer is ever mentioned. When listeners understand what you stand for and what to do next, buying stops feeling like a decision and starts feeling like a natural step. In this episode, money mindset mentor, three-time author, and OG podcaster Denise Duffield-Thomas reveals the podcast choices that supported the growth of her multi-million-dollar business. Her approach challenges common assumptions about monetization and highlights how sustainable success is built through consistency, transparency, and systems that respect how people actually make decisions. One of the most useful insights? How the 8 Money Archetypes decide when to buy. This episode explores something I see come up again and again with podcasters: how our internal relationship with visibility and money quietly shapes every outward decision we make. Long before we talk about offers, those beliefs influence how clearly we communicate value, how confidently we frame our episodes, and whether listeners feel invited in or kept at a distance. Talking this through with Denise made it clear how much trust is built at this level, often without us realizing it. Understanding Money Archetypes To Drive Sales One of the most fascinating parts of our conversation explored the eight money archetypes - a money personality framework developed by Kendall Summerhawk, in which Denise is certified - and how understanding these archetypes helps podcasters design content and offers that align with how their audience actually makes buying decisions. Understand why Accumulators need clarity, reassurance, and an easy path to action - and how small friction points in your content or website can quietly block conversions. Discover why Maverick podcasters often abandon shows or offers that are already working, and how building flexibility into your content strategy prevents self-sabotage. See how Nurturers can shift from feeling guilty about selling to confidently monetizing their podcast by framing offers around impact, service, and care for others. Reframe “too many ideas” as a strength for Alchemists, and learn how creating simple containers for content turns creativity into consistent momentum. Learn why Rulers don’t need motivation, but clear systems - and how a podcast becomes a scalable business asset when efficiency and leverage are prioritized. Understand how Connectors build trust through stories, humanity, and transparency - and why showing your process helps listeners feel safe engaging and buying. Positioning also plays a key role here. Showing up as a contributor rather than an all-knowing authority creates a different kind of relationship with an audience. Listening to Denise reflect on learning alongside her listeners reminded me how trust deepens when people feel included rather than instructed. Reassurance emerges as an important and often overlooked element. Some listeners need time, repetition, and confirmation before making decisions, and that isn’t hesitation to overcome - it’s a reality to design for. Clear messaging, consistent language, and social proof (incorporating listener voice messages as episode breaks, pre-roll ads, or even talking about their pain points frequently) help create that sense of safety. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-114-counterintuitive-podcast-advice-that-makes-audiences-want-to-buy-with-denise-duffield-thomas Subscribe to Denise Duffield-Thomas’ podcast, Chill and Prosper: Learn more about the 8 Money Archetypes: https://denisedt.com/quiz Denise’s lessons in buying 60+ courses: https://www.denisedt.com/blog/i-bought-64-info-courses-here-s-what-i-learned 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 Introduction to Limiting Beliefs and Content Creation 04:23 Overcoming Self-Doubt in Content Creation 09:34 Navigating the Trust Recession in Audience Engagement 12:41 Listener Behavior and Sales Optimization 15:34 The $5,000 Experiment: Learning from Customer Experience 18:47 Understanding Money Archetypes in Business 21:35 Tailoring Marketing Strategies to Different Archetypes 37:07 The Power of Using Client Language For Conversions 37:28 Understanding Client Needs and Testimonials 38:39 Sales Page Essentials 39:37 Client Archetypes and Their Motivations 44:43 Batching Content for Efficiency 46:38 Authenticity in Podcasting 53:10 The Importance of Valuing Your Services 56:06 Avoiding Burnout in Business
	S4 113. Inside Apple Podcasts & Spotify: How Listeners Actually Pick Their Next Show	17 déc. 2025	00:29:30
Most podcasters assume discovery happens through social media, word of mouth, or being featured by the editorial teams at Apple Podcasts or Spotify. But the data tells a very different story. In this episode, I sit down with Jennifer Han, CMO at Ausha, to unpack how listeners actually choose their next podcast, and why most creators are optimizing for the wrong behaviors. What surprised even me is how dominant in-app search has become. According to the industry discovery research we discuss, one in two podcast listeners discover new shows directly inside podcast apps, and 70% of them use the search bar. Editorial features and charts? They account for a fraction of discovery. If you want to grow sustainably, understanding how Apple Podcasts and Spotify search really work it’s truly foundational to surpass your competitors. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/s4-113-pso-and-ranking-on-podcast-platforms Try PSO [affiliate link]: https://ausha.co/?fpr=psothepodcastspace 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:46 - Meet Jennifer Han: Chief Marketing Officer for Ausha 01:33 - Understanding Podcast Search Optimization 06:45 - Practical Tips for Podcast Metadata 15:05 - Optimizing for Apple Podcasts and Spotify 23:07 - Tracking and Analyzing Podcast Performance 28:13 - Conclusion and Additional Resources
	S4 112. What 300+ Podcasters Reveal About Podcast Growth in 2025 (Podcast Marketing Trends Report)	10 déc. 2025	00:40:16
If you ask most podcasters what they’re doing to grow their show, the answers sound familiar: posting clips on social media, chasing consistency, experimenting with video, and hoping the algorithm finally notices them. But when you look at the data - real, self-reported data from creators who’ve been at this for years - a different story emerges. Growth isn’t evenly distributed, and effort doesn’t automatically translate into momentum. Some podcasts with massive audiences are shrinking, while smaller, focused shows are quietly compounding month over month. The gap isn’t about talent or effort but it’s truly about strategy. That’s why my conversation with Jeremy Enns stopped me in my tracks. As the researcher behind the Podcast Marketing Trends Report, Jeremy looks past tactics and into patterns. What stood out most wasn’t what podcasters should be doing, but what actually correlates with sustainable growth and what doesn’t. Even more striking: his personal recommendation for podcasters who want to grow without ever touching social media. Not as a contrarian take, but as a data-informed one. Chapters: 03:10 – Who took the Podcast Marketing Trends Report 2005 05:30 – Why Big Podcasts Are Shrinking While Small Shows Grow 07:20 – You Don’t Need a Large Audience to Build a Profitable Podcast 09:55 – The Reality Behind Declining Podcast Growth Rates 12:45 – Audio vs. Video: How Metrics Are Being Distorted 16:50 – Do Social Platforms Actually Drive Podcast Growth? 20:00 – Short-Form Video Builds Brands, Not Downloads 28:40 – Why Email Is the Most Underrated Growth Channel 37:05 – How to Grow a Podcast Without Social Media Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-112-what-300-podcasters-reveal-about-podcast-growth-in-2025-podcast-marketing-trends-report 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Check out the Podcast Marketing Trends Report.
	S4 111. The Simplest End-of-Year Podcast Audit You’ll Ever Do (Just 3 Questions)	03 déc. 2025	00:25:32
Reflecting on the annual impact of your podcast can often feel like never-ending numbers and charts, trends, and internet buzz. Downloads, comments, views - it's easy to get overwhelmed by the metrics that are supposed to define your success. What if I told you that you could bypass this chaos by focusing on just three crucial questions to audit your podcast effectively and strategically? In my 15+ years of working as a podcast marketer and content strategist, I've seen creators get analysis paralysis over podcast analytics, forgetting the core reasons they started in the first place. My goal with this episode is to help you reclaim clarity and purpose for your podcast with a simple, focused audit before the end of the year. Ready? Just hit play. 📝 Reflect back on these three vital questions: Did your audience grow meaningfully? Did the podcast align with your larger business goals? Were your processes conducive to effortless and effective content creation? By keeping a pulse on these areas, you're equipped to go into the new year with a renewed focus and determination. For more focused guidance, book a discovery call to plan a content strategy that suits your goals and minimizes the overwhelming noise. Chapters: 00:00 Introduction to the Simplest Podcast Audit You'll Ever Make 00:12 The Importance of Strategic Podcast Audits 00:37 Equipping Yourself for Podcast Success 02:23 Understanding Podcast Metrics 06:16 Evaluating Podcast Impact on Goals 13:17 Tools and Processes for Podcast Efficiency 24:00 Final Thoughts and Invitation Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-111-the-simplest-end-of-year-podcast-audit-youll-ever-do-just-3-questions 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 110. Your Unconventional Background Is the Most Interesting Thing About Your Show	19 nov. 2025	00:27:11
If having a small audience is the number one insecurity podcasters face, the second biggest is this one: “My background isn’t traditional enough… so who am I to host a podcast?” Maybe you’ve wondered the same. Maybe you’ve questioned whether your experience “counts,” or whether you’re allowed to call yourself an expert. Here’s the truth — the podcasters who stand out aren’t the ones with the most formal credentials. They’re the ones who understand how their lived experiences, soft skills, and natural strengths help them connect with listeners in a way no traditional path ever could. And in this episode, I’ll show you exactly how to tap into that. You don’t need decades of experience or a perfect résumé to have a meaningful presence behind the mic. Listeners connect to shows that feel human — and humanity comes from perspective, not perfection. When you really think about the shows you love, it’s rarely about textbook expertise. It’s about how the host makes you feel understood. Your past roles (even the unexpected ones) have given you tools you might not realize you have. Retail jobs? They train you to read emotions, understand insecurities, and create comfort — all skills that help you put guests at ease and show up confidently on camera or audio. Hospitality teaches you to anticipate needs, calm nerves, and guide people through new experiences. If you’ve ever worked a service job, you’re already equipped to create a welcoming recording environment and a listener experience that feels intentional. Maybe you’ve had communications, journalism, or content roles. Those experiences help you sharpen your hooks, verify information, tell stronger stories, and structure episodes that actually fulfill the promise of the title. These are transferable skills — not prerequisites you need to “earn.” If you've worked in nonprofit or mission-driven spaces, you already understand how to do a lot with limited resources. That ability to be scrappy, collaborative, and strategic is gold when building a sustainable podcasting workflow. Your personal passions matter, too. Your interest in design, aesthetics, or visual storytelling? That’s exactly what helps you create a coherent brand and a recording setup that communicates trust and personality before you say a single word. If you geek out on psychology or human behavior, that becomes the backbone of your listener journey — guiding people from “I found this episode interesting” to “I want to learn more,” and eventually “I want to work with this host.” And when you look at other podcasters with non-traditional backgrounds — like Hetal, who used her curiosity as a biomedical engineer to break down global health topics, or Dani (Danilea), who built a wellness show rooted in inclusivity — you’ll see proof that you don’t need the “right background.” You need the right angle. Your life, your perspective, your interests, and even your quirks make your show memorable. These elements shape your show’s promise and help listeners feel like they’re learning from someone who gets them — not someone performing expertise. As AI-generated content becomes more common, the shows that win will be the ones rooted in lived experience, real stories, and genuine connection. Everything that makes you “different” is exactly what helps you stand out. Chapters: 00:00 - Overcoming Podcasting Insecurities 07:06 - The Importance of Hospitality Skills in Podcasting 13:42 - Marketing Strategies for Podcasters 18:57 - Connecting Personal Interests to Podcasting 24:08 - Final Thoughts on Unique Show Premises Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-110-why-your-non-traditional-background-creates-a-more-loyal-podcast-audience 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 109. Social Media for Podcasters: Dedicated Accounts vs. Personal Profiles for Maximum Engagement and Growth Strategies	12 nov. 2025	00:25:23
Are you torn between creating a dedicated social media account for your podcast or integrating it into your personal brand? You're not alone! In this episode of The Podcast Space, we’ll break down the critical decision many podcasters face regarding social media as a podcaster. With my extensive experience in podcast marketing, I’ll guide you through the nuances of this dilemma that keeps so many podcasters paralyzed and help you find the best path forward for your unique situation. As an award-winning podcast marketer, I’ve worked with podcasters and small business owners around the globe, and I’ve seen firsthand how your approach to social media can significantly impact your podcast's success. I emphasize that the choice between a dedicated account and your personal brand hinges on several factors: your personal goals, the resources at your disposal, and how you want to engage with your audience. Understanding these elements is essential for crafting effective podcasting strategies and achieving your podcasting goals. Throughout the episode, I'll present five critical questions that every podcaster should consider when deciding their social media strategy: What is the main goal of your account? How many platforms can you realistically manage? Are you ready to develop a comprehensive strategy? Do you want to go beyond the bare minimum? And how can your listeners publicly share and discuss your show? These questions are pivotal in shaping your podcast content strategy and ensuring that your social media efforts align with your overall podcast growth strategies. I also explore the pros and cons of both approaches. A personal account can be a powerful tool for those looking to build their personal brand, while a dedicated account can offer a clearer focus and more targeted marketing opportunities. Throughout this episode, I share tactical podcast advice and podcast marketing tips to help you make an informed decision that aligns with your vision. Ultimately, my goal is to encourage you to be intentional in your social media strategy for your podcast. By doing so, you can forge meaningful connections with your audience, enhance your podcast visibility, and increase listener engagement. Join me in this episode, as we navigate the world of social media for podcasters and equip you with the insights needed to avoid common podcasting mistakes and leverage your online presence effectively. Chapters: 00:00 -Introduction to Social Media Strategies for Podcasters 01:01 - Key Questions to Determine Your Social Media Strategy 05:40 - When to Use Personal Accounts for Podcast Promotion 09:53 - When to Create a Dedicated Podcast Account 16:24 - Common Mistakes Podcasters Make on Social Media 23:20 - Conclusion and Call to Action Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-109-social-media-for-podcasters-dedicated-accounts-vs-personal-profiles-for-maximum-engagement-and-growth-strategies 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Tags: social media for podcasters, podcasting strategies, podcast marketing, social media strategies for podcasters, podcast growth strategies, podcasting for personal brand, social media, listener engagement strategies, podcast visibility
	S4 108. How to Turn Your Podcast From a Time Sink Into a Sales Engine	07 nov. 2025	00:24:00
For years, business owners have been told that starting a podcast is the ultimate marketing move — the one strategy that magically solves everything. And while I genuinely believe podcasts are among the most powerful visibility tools available, I’ve also seen how they can become a money-draining hobby instead of a high-ROI business asset. After working with podcasters across four continents, I’ve realized that many are unknowingly leaving money on the table — not because their show isn’t great, but because their monetization strategy isn’t aligned with their business model. Let’s break down the five biggest ROI mistakes that could be quietly costing you growth and revenue. Chapters: 00:00 - The Power of Podcasts in Business 00:53 - Common Mistakes in Podcast Monetization 02:11 - Exclusive Deals vs. Broad Reach 05:07 - The Importance of Product Promotion 08:48 - Ad Breaks: A Missed Opportunity 13:42 - Selling Without Being Salesy 17:17 - The Fallacy of Affiliate Marketing 1. Exclusive Distribution Without a Data-Backed Return Many business owners see creators landing “exclusive” deals with Spotify or Samsung and think that’s the ultimate success metric. But here’s the reality — exclusivity limits your reach unless the platform can prove it will drive revenue or audience growth. Unless they can show data, testimonials, or client case studies that back up the ROI, you’re better off being everywhere (including YouTube)! 2. Misalignment Between What You Sell and What You Say This is one of the most expensive mistakes I see. Too many podcasters are producing content their ideal clients don’t actually need. If your episodes aren’t directly connected to the problems your business solves, you’re building awareness with the wrong audience. 3. Skipping Ad Breaks (and Missing Sponsorship Readiness) Here’s a simple test: can someone listen to your show and instantly visualize where their ad could go? If not, you’re missing out. Even if you’re not running ads yet, including clear ad breaks (“We’ll be right back after this quick message…”) signals to brands that you understand structure. 4. Educating Endlessly — and Forgetting to Sell A lot of purpose-driven creators fear that selling will make them sound pushy. But education without goal connection will lead to creator burnout. Today’s content landscape is noisy, and subtlety doesn’t pay the bills. 5. Prioritizing Affiliate Links Over Your Own Products Affiliate links can be tempting, but they rarely create meaningful income for small, niche shows. Let’s do the math: promoting a $30/month tool with a 10% commission might earn you $3. Promoting your own $500 coaching session or $95 digital product could earn you hundreds or thousands. The Real ROI Shift: Treating Your Podcast Like a Business Tool When you start structuring your podcast like a revenue engine — not a random content platform — everything changes. You create episodes intentionally. You align your call-to-actions. You attract sponsors who share your values. And suddenly, your show isn’t an expense — it’s an asset. Podcasting is still one of the most effective visibility tools for service-based business owners. The difference between a show that drains your energy and one that drives consistent ROI is strategy. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-108-how-to-turn-your-podcast-from-a-time-sink-into-a-sales-engine 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 107. The YouTube Features Podcasters Can’t Live Without in 2026 (and What’s Just Hype)	29 oct. 2025	00:26:48
If you’re serious about growing your podcast in 2026, YouTube is no longer a “nice to have”—it’s a core part of your podcast marketing strategy. This year, YouTube rolled out a wave of new tools that make the platform friendlier than ever to creators who want to grow sustainably without burnout. From AI-powered analytics to auto-dubbing in 20+ languages, these updates are transforming how podcasters reach global audiences, collaborate smarter, and monetize content more effectively. But here’s the real question: which of these features actually move the needle for podcasters—and which are just shiny distractions? In this episode of The Podcast Space, I welcome video strategist Yesenia Bocanegra to break down what’s essential for growth, what to experiment with, and what you can safely ignore (at least for now). The Must-Try Features for Podcasters on YouTube The new AI analytics in YouTube Studio are one of my favorite additions. They make it so much easier to understand how each episode performs, which content connects most with listeners, and where new subscribers are coming from. I’ve always loved data, but let’s be honest—it can be overwhelming. This update finally makes analytics feel approachable, even for creators who aren’t data nerds. Then there’s the collaboration feature, which has been an absolute game changer for me. I tested it by tagging past guests in older videos, and after collaborating with sponsorship coach Justin Moore, I saw a 700% increase in views in just two weeks. It’s one of those “low effort, high reward” features that breathe new life into your back catalog. I now see collaborations as part of my passive marketing strategy—a simple but powerful way to extend reach without constantly creating new content. Chapters: 00:00 - Introduction to YouTube's New Features for Podcasters 00:07- Leveraging YouTube’s New Collaborations Tool for Audience Growth 00:38 - AI Tools and Studio Upgrades for Content Creation Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-107-the-youtube-features-podcasters-cant-live-without-in-2026-and-whats-just-hype 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 106. Analyzing Podcast Content Strategies from Top Business Podcasters That You Can Replicate	23 oct. 2025	00:44:24
Ever wondered what are successful business owners who podcast doing in 2025 that regular podcasters can replicate? The answer lies in how these entrepreneurs treat their shows as part of a larger, data-informed ecosystem—not just as a content stream. This year, podcasting for business growth is about alignment, experimentation, and audience intimacy. To find out what’s actually working, I analyzed two powerhouse podcasters—Jasmine Star and Chris Do—both of whom have a catalog of over 300 episodes, and built thriving businesses before launching their shows. Their podcasts don’t make their brands; they amplify them. Here’s what 2025’s most strategic business podcasters are doing differently—and how you can borrow their best moves. Chapters: 00:00 Introduction to Podcasting Strategies from Successful Business Owners 12:49 Analyzing Episode Formats and Best Practices used by Jasmine Star 21:47 Maximizing Show Notes and SEO 27:44 Podcast Structure and Episode Formats used by Chris Do 40:14 Treating Your Podcast Like a Business Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-106-analyzing-podcast-content-strategies-from-top-business-podcasters 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
	S4 105. Season 4 Preview and Summer Podcast Marketing Experiences Revealed!	25 sept. 2025	00:20:13
Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guests The behind-the-scenes of my summer growth experiments What worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to take action. What’s coming in Season 4 This season, I’ll be mixing solo episodes with a few interviews to give you a broader podcasting perspective. Our two core content pillars are content strategy and marketing, so you can expect episodes on monetization, avoiding ROI mistakes, how to make the most of YouTube’s new features, and creative formats that fit busy entrepreneurs. I’m also thrilled to welcome dream guest Denise Duffield-Thomas, a money mindset coach whose show has been one of my personal favorites for years. It’s a reminder that persistence pays off — this was my third pitch to her team, and it worked. If you’ve been hesitating to reach out to your own dream guests, let this be encouragement not to give up. Chapters: 00:01:00 — Content pillars + what’s new this season 00:04:00 — Dream guest announcement (and reminder not to give up pitching!) 00:06:00 — New formats, tools, and industry shifts to watch 00:08:00 — Growth experiments recap: newsletter, YouTube, guesting, and more 00:14:00 — SEO shifts, AI tools, and website optimization 00:16:00 — Lessons from Podcast Movement & multilingual strategies 00:18:00 — Writing a book? Early market research insights 00:19:30 — Why flexibility is key to podcast growth in 2025 00:20:00 — Wrap-up and call to action Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-105-season-4-preview-and-summer-podcast-marketing-experiences-revealed Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)	04 juin 2025	00:14:16
How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out. Before promoting in between seasons, ask yourself ‘why’ Let’s start with the “why.” Promoting your podcast between seasons is key if you want to maintain listener engagement, attract new audiences, and keep your show top of mind. People forget content fast, and even your best episodes get buried in the feed. Resurfacing those episodes gives them new life — especially for new followers who haven’t heard them yet. One misconception I hear often is, “If I stop publishing, I’ll lose my audience forever.” That’s partly true — people fill their routines with other content, and if you’re absent, they’ll move on. But here’s the fix: give them a place to stay connected. Use your email list or social media to let them know when you’ll be back. Communicate. Create reminders. Set expectations. Chapters: 00:00:00 – Why your show still needs visibility even when you're not publishing new episodes 00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter 00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch 00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience 00:05:00 – How to repurpose past episodes with new context, visuals, and formats 00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively 00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups 00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back 00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media 00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch Resources mentioned in this episode: Get your Newsletter Guide: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-104-ways-to-promote-your-podcast-in-between-seasons-plus-grow-listener-engagement-and-downloads 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show	28 mai 2025	00:12:51
If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now. The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep. Chapters: 00:01:30 – Embracing authenticity and longevity in podcasting, even when episodes aren’t perfect 00:03:00 – Key takeaways from YouTube’s session at The Podcast Show 00:03:30 – Stats reveal that more UK listeners are consuming podcasts on YouTube from their smart TVs 00:04:00 – UK listener data that shows mixed podcast listener preferences 00:05:00 – YouTube and AI innovations may soon help podcasters reach multilingual audiences 00:06:00 – Choosing hosting your podcast on RSS vs. YouTube 00:07:00 – Best practices for using AI to enhance productivity without losing creative or strategic control 00:08:30 – Industry leaders push for more accurate podcast growth metrics to reflect modern listening habits 00:09:30 – A creator who sold two podcasts, and what those figures were 00:10:00 – Email marketing, newsletters, podcast swaps as ways to grow a podcast Resources mentioned in this episode: GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-103-the-podcast-show-2025-recap-highlights-to-grow-your-show 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail	21 mai 2025	01:00:56
As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified perfectly by Monica Lewinsky’s newest podcast, Reclaiming with Monica Lewinsky. Chapters: 00:00 Introduction to Embracing Mistakes in Podcasting 00:17 Meet Eman Ismail: Multi-Award Winning Podcast Host 02:06 The Power of Vulnerability and Overcoming Shame 07:07 Cultural Differences in Business Openness 14:58 The Importance of Email Marketing for Podcasters 26:19 Behind the Scenes: Voice Care and Content Creation 29:01 Dealing with Intellectual Property Theft 29:45 Overcoming Challenges as a Podcaster 32:45 The Importance of Authenticity and Openness as Creators 39:56 Navigating Revenue Transparency 47:29 Effective Email Marketing Strategies 50:46 Creating Engaging Quizzes for Your Audience 58:16 Conclusion and Final Thoughts Eman and I also explored what type of email marketing podcasters can use to grow more intentionally, her online quiz, and the emotional toll of having her copy stolen. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-102-the-power-of-embracing-mistakes-in-storytelling-email-sequences-and-quizzes-with-eman-ismail Learn more about Eman Ismail and her award-winning podcast Mistakes That Made Me: https://www.emancopyco.com/podcast Take Eman’s quiz ‘What’s Your Perfect Newsletter Style?’: https://www.emancopyco.com/quiz Connect to Eman on Instagram: https://www.instagram.com/emancopyco 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation	14 mai 2025	00:27:37
The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth? Jay Clouse is the host of Creator Science and a trusted voice in the creator economy. His work empowers digital creators to think differently, work smarter, and become trusted voices in their industry. During our conversation—recorded amidst the clamor of real-life home construction—I was reminded that high-level thinking doesn’t need a flawless backdrop. In fact, embracing the messy middle might be one of the most powerful things a creator can do. Chapters: 00:02:30 – What it truly means to be a creator vs being an artist. 00:04:30 – The stages of the creator journey and why mapping the audience’s emotional arc matters. 00:07:00 – Embracing imperfect content and showing the messy middle. 00:08:30 – Sharing vulnerabilities while maintaining audience trust. 00:11:30 – Redefining success and the question of what "enough" looks like. 00:14:30 – Why YouTube was a long game and when it finally became worthwhile. 00:16:30 – How publishing less but with higher quality led to rapid YouTube growth. 00:25:30 –"Experimentality" as a mindset for growth through experimentation. 00:26:30 – How small, consistent improvements lead to big creator success. So, if you’ve been feeling overwhelmed, stuck, or unsure about your next step as a creator, this episode is your permission slip to keep going—but with more intention and curiosity. Let this be your reminder: growth is rarely linear, and clarity comes through action. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-101-embracing-experimentation-the-creators-path-to-success-with-top-05-podcaster-jay-clouse Connect to Jay Clouse: http://creatorscience.com 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility	07 mai 2025	00:54:09
Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up, lead, and grow my business. If you’ve ever asked, “Is this even working?” or felt the weight of burnout and self-doubt, this conversation is for you. Chapters: 00:00 – Kicking Off 100 Live: Why This Milestone Matters 03:20 – Scrapped Episodes & When to Start Over 06:40 – The One Shift That Changed Everything 11:15 – Out of Ideas? Try This First 13:30 – Burnout & Imposter Syndrome: The Overlap You’re Ignoring 18:00 – The Joy Factor: Why Podcasting Stopped Being Fun (And What I Changed) 22:00 – My Most Unexpected Win from Podcasting 25:45 – Growing Your Audience Without Chasing Vanity Metrics 32:00 – If I Had $1,000 to Grow This Podcast, Here’s What I’d Do 36:45 – Final Reflections & Ideas to Celebrate Your Own Milestones Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-100-100-episodes-later-growth-strategies-that-worked-or-failed-live-qa-impact-on-business-visibility 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore	30 avr. 2025	00:59:57
Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet. In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen. You just need the right mindset, the right strategy, and a more creative approach to what you’re offering. Chapters: 00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach 01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why) 04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow 07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals 10:10 – How to Pitch Brands Using the R.O.P.E. Method 13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines 17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show 21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 2025 25:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions 28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes 36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts 39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience) 42:05 – How to Handle Follow-Ups Without Feeling Pushy or Annoying Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-moore Get Justin Moore’s book Sponsor Magnet: https://www.sponsormagnet.com 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts	23 avr. 2025	00:42:54
It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior. The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact. But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women. While video podcasts are gaining traction, audio still leads: 52% of women overall consume podcasts 45% listen to audio-only shows 33% watch video podcasts The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube. Chapters: 00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever 01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity 04:35 – Audio vs. Video Podcasting: What the Data Really Says 06:30 – Who Is the Female Podcast Listener in 2025? 08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges 11:00 – What Genres Are Women Really Listening To? 14:05 – Social Media and Discovery: How Women Find New Podcasts Now 17:10 – Representation Matters: Why Female Hosts Connect More Deeply 21:25 – How Listeners Take Action: From Follows to Subscriptions 25:40 – What You Should Do With This Data 27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool 30:20 – Monetization Insights: How Female Listeners Support Creators 33:45 – Final Thoughts Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities	16 avr. 2025	00:12:12
Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen. 🎧 Perfect for: Podcasters who are ready to grow their platform, attract professional opportunities, and get unstuck from comparison or imposter syndrome. Chapters: 00:00 – Feeling Behind While Others Get Ahead 01:45 – Why Mindset Keeps Podcasters Stuck 03:20 – How Fear of Rejection Impacts Your Actions 04:33 – Reaching Out Strategically (Email + LinkedIn Tips) 06:18 – What Consistent Action REALLY Looks Like 07:12 – Building Credibility Over Time (Not Overnight) 09:00 – How to Stay Generous Without Getting Bitter 10:25 – Quick Recap & Next Steps Stop Waiting—Start Pitching There’s a common thread among podcasters who land deals, grow visibility, and get big wins: they ask for it. Most awards, sponsorships, and speaking spots are not invitations—they’re self-submitted. Ana shares why waiting for permission is keeping you small, and how your next opportunity might be one pitch away. Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-97-feeling-stuck-while-others-thrive-heres-how-to-actually-land-podcast-opportunities Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley	09 avr. 2025	00:44:26
When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear! Chapters: 00:00 Introduction to Branding for Podcasters 00:20 Meet Liz Mosley: Design and Brand Expert 01:57 Key Considerations for Effective Branding 05:14 The Importance of Consistency and Trust 07:56 DIY Branding vs. Professional Help 13:10 Launching Your Podcast: Practical Tips 16:02 Liz Mosley's Podcast Journey 20:22 Standing Out with Unique Branding 24:23 Poking Fun at Yourself 24:50 The Power of Sonic Branding 25:43 Elevating Your Podcast with Sound Design 26:21 Merchandising for Podcasters 27:29 Creative and Practical Merch Ideas 29:25 Sustainable and Thoughtful Merch 34:51 The Importance of High-Quality Swag Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosley Subscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/ View Liz's Website: https://www.lizmosley.net/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox	02 avr. 2025	00:50:29
Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share. Chapters: 00:00 Introduction and Common Podcasting Questions 01:14 SEO and Content Strategies for Podcasters 03:29 Website Strategies for Podcasters 07:36 Optimizing Episode Pages for SEO 13:08 Leveraging Backlinks and Internal Links 16:40 Monetizing and Promoting Your Podcast 21:10 SEO Maintenance and Optimization Tips 24:50 Boosting Local SEO for Your Podcast 25:08 Maximizing Sponsor Visibility 25:34 Creating Helpful Links and Pitching Guidelines 26:51 Importance of Sponsorship Packages and Media Kits 28:41 Debating Podcast Landing Pages vs. Hosting Platforms 31:10 SEO Benefits of Podcast Content 32:59 Using Transcripts and Show Notes for SEO 34:38 Recommended Tools for Podcasters 37:08 Investing in a Professional Podcast Website 38:36 Using 'We' vs. 'I' in Your Brand 49:00 Conclusion and Final Thoughts Why Your Podcast Needs Its Own Space One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website. The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business. Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-cox Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit	26 mars 2025	00:25:37
When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018. The insights I'll share come from my experiences, conversations with industry experts, and a strong focus on women, multilingual individuals, and underrepresented communities in podcasting. Since launching my company in 2020, I’ve worked with podcasters globally, from Australia to South Africa, Sweden, and Mexico, which has provided me with a truly international perspective on the medium. Many strategies have been tested across cultures, so let's dive in: Chapters: 00:00 Introduction: When to Hire a Podcast Coach 00:22 Understanding Podcast Coaching 01:14 Collaborative Insights and Listener Feedback 02:11 Types of Podcast Coaches and Their Approaches 03:38 Overcoming Misconceptions About Podcast Coaching 05:52 Identifying the Need for a Podcast Coach 14:15 Budgeting for Podcast Coaching 16:21 The Value of Investing in a Podcast Coach 20:20 Free Advice vs. Professional Coaching 22:12 Conclusion: The Importance of Collaboration Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-94-is-it-time-to-hire-a-podcast-coach-clearing-up-myths-and-finding-the-right-fit Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority	19 mars 2025	00:11:22
As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Chapters: 00:00 Introduction: Leveraging Your Podcast for Good 00:47 What is Podcasthon? 01:26 The Impact and Growth of Podcasthon in the Podcast Community 02:32 How to Participate in Podcasthon 03:58 Best Practices for Highlighting Nonprofits 05:36 Creating Engaging Content for Podcasthon 07:45 Promoting Your Podcasthon Episode 09:55 Recap and Invitation to Join Podcasthon What is Podcasthon? Launched by French entrepreneurs Jeremie Mani and Yves Delnatte, Podcasthon is an initiative that doesn’t require you to raise funds but rather focuses on generating awareness. The idea is simple: select a nonprofit close to your heart, create a podcast episode, and release it during the week of March 15 to 21. This initiative creates a wave of awareness for nonprofits, leveraging the strong connection between podcasters and their audiences. Resources mentioned in this episode: Learn about Podcasthon at podcasthon.org 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-93-maximize-your-podcasthon-episode-do-good-boost-engagement-build-authority Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!	14 mars 2025	00:21:37
Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapters: 00:00 Introduction to Email Marketing for Podcasters 01:36 The Power of Email Marketing 03:10 Common Misconceptions and Challenges of Podcasters 06:33 Effective Newsletter Formats for Podcast Hosts 09:57 Creating Consistent and Engaging Content 17:36 Tools and Strategies for Success for Podcast Hosts 19:33 Conclusion and Special Offer The Hidden Gem in Podcast Marketing Many podcasters shy away from email marketing, overthinking its complexities and harboring misconceptions about what a successful newsletter entails. But here’s the truth: email marketing can drastically increase your chances of monetization and help grow your podcast audience. I've tested the strategies I’m about to share not only for my brand, The Podcast Space, but also for my clients who have longed to start a newsletter but felt defeated by the dreaded "empty page syndrome." Why Email Marketing Matters Did you know email marketing offers one of the best returns on investment? For every dollar you spend, you're likely to gain $36 back. That’s a staggering 3600% ROI! Despite being one of the oldest marketing tools, it’s highly effective in connecting with audiences and driving sales. One of the biggest advantages for brands is its trackability, which can be murkier in the podcasting realm. The Power of Connection For podcasters, newsletters offer a level of intimacy and directness that social media often cannot. Unlike the noise on social media feeds, where only about 1-4% of your audience sees your content, emails land directly in your subscribers’ inboxes, offering a distraction-free way to engage with your content. This direct line to your audience is invaluable. Resources mentioned in this episode: GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-92-think-newsletters-are-too-hard-try-these-5-easy-formats-for-podcasters Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 91. Podcast Listening Trends: New Edison Research Data (2025)	05 mars 2025	00:09:00
Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and the results might surprise you. Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcasters Chapters: 00:00 Introduction to Podcast Listener Insights 00:58 Understanding Your Audience 01:56 Key Findings from Edison Research 04:52 Actionable Tips for Podcasters 05:57 Engaging with Your Listeners 07:50 Conclusion and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-91-where-are-podcast-listeners-tuning-in-new-edison-research-data-2025 Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage	26 févr. 2025	00:23:38
What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all. Chapters: 00:00 Welcome to Season Three 00:42 Setting the Stage for 2025 01:21 Leveraging AI in Podcasting 03:11 Diversifying Beyond Social Media 04:47 Understanding Podcast Statistics 06:21 Sustainable Podcast Strategies 07:38 The Power of Video Content 11:09 Podcast Tours and Product Launches 12:21 Navigating Technical Changes 14:04 Podcast Advertising Insights 19:17 Finding Joy in Podcasting 22:23 Final Thoughts and Resources The Role of Video in Podcast Growth In 2025, video has become an indispensable part of podcasting. Whether it’s for enhancing audience engagement or expanding your reach, understanding how to effectively integrate video into your podcast strategy is crucial. Aim for authenticity and simplicity by using easy, conversational video formats. This can be as simple as recording on your walk or delivering insights in a relaxed, informal manner. Remember, you don’t need high production value to make a significant impact. Resources mentioned in this episode: Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcasters 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-90-how-to-succeed-in-podcasting-in-2025-the-power-of-video-data-driven-decisions-small-courage Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 89. Spilling the Tea On My Big Season Finale Oops and What's Coming in 2025	17 janv. 2025	00:23:53
The Unexpected Pause Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. Stay tuned until the end of the episode as I'll share insights for other podcasters facing similar challenges and offer a glimpse into what's coming in Season 3. Chapters: 00:00 Introduction and Unexpected Podfading 00:39 Overcoming Burnout and Finding Joy 01:12 Challenges of Moving and Podcasting 03:08 Shifting Focus and Serving Different Audiences 03:58 Battling Burnout and Strategic Actions 06:37 Listener Feedback and Season Three Tease 08:11 Reflecting on Achievements and Struggles 13:57 Plans and Goals for 2025 19:32 Final Thoughts and Encouragement Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-89-spilling-the-tea-on-my-big-oops-season-finale-and-whats-coming-in-2025 Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting	04 déc. 2024	00:15:42
I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring. Turning a ‘once in a lifetime opportunity’ into a recurring one Having moved countries twice and successfully moved states in the past 30 days, I can confidently say podcasting is one of the most powerful tools for building influence and securing opportunities - no matter where you are in the world. It’s not about waiting for the right chance to stumble upon your path or waiting for gatekeepers to reply to your emails. Instead, it's about being proactive, visible, and intentional with your podcast to reach your business goals and connect to highly coveted decision-makers. Chapters: 00:00 Introduction: Challenging the Scarcity Mindset 01:13 The Power of Podcasting 02:16 Visibility and Proactive Action 04:24 Leveraging Public Speaking and Networking 07:42 Creating and Sharing Impactful Content 11:08 Building a Community and Taking Bold Actions 13:03 Conclusion: Turning Opportunities into Reality Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth	27 nov. 2024	00:12:30
As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow. As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen. Chapters: 00:00 Introduction to Feedback in Podcasting 01:11 Understanding the Fear of Feedback 03:56 The Importance of Being Coachable 05:53 Overcoming Feedback Deflection 08:22 Embracing Constructive Criticism 11:51 Final Thoughts and Invitation Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-e87-blind-spots-and-breakthroughs-the-role-of-feedback-in-podcast-growth Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide	20 nov. 2024	00:15:05
As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities. Why Should Business OwnersTrack Podcast Metrics? Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption. Download numbers aren't the only metric worth checking. In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you. Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best! Chapters: 00:00 Introduction to Podcast Metrics 00:56 Why Business Owners Should Track Podcast Metrics Quarterly? 02:57 Quarterly Check-ins: The Key to Success 05:24 Analyzing Trends and Making Decisions 08:27 Aligning Podcast with Business Goals 13:27 Conclusion and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients	13 nov. 2024	00:15:08
Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers? It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic. 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 Introduction: Why Your Podcast Isn't Growing 00:28 Identifying Content Strategy Problems 00:45 Taking Calculated Risks on Your Podcast 01:29 Avoiding Repetitive Topics on Your Content Planner 02:49 Diversifying Guest Selection To Grow Your Podcast 05:36 Effective Content Strategy for Podcasters 07:07 Collaborating with Other Hosts 08:26 Improving Podcast Interview Techniques To Stand Out 09:46 Connecting Products and Services 11:24 Going In-Depth with Podcast Content Strategy 14:18 Conclusion and Call to Action Broadening Your Guest Base Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 84. The Truth About Why Your ‘Unique Podcast’ Isn't Growing	06 nov. 2024	00:14:00
Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think. As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles. Chapters: 00:00 Introduction: Overcoming Podcast Growth Challenges 00:49 Common Fears in Podcast Growth 04:37 The Importance of Consistency 06:21 Engaging Your Audience Effectively 09:01 Avoiding Overcomplication in Your Podcast 10:23 Promoting Your Podcast with Confidence 13:00 Conclusion: Embrace Imperfect Content Resources mentioned in this episode: https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategies 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network	30 oct. 2024	00:12:32
Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means. How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network. Want to be an influential podcaster? Start with high quality content The quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value. Chapters: 00:00 Introduction: Can Podcasts Improve Your Network? 00:53 Understanding Network Quality 02:47 Measuring Connection Quality Through Your Podcast 04:55 Building High-Quality Relationships 07:10 Leveraging Podcast Influence and Visibility 10:45 Practical Tips for Network Growth 11:36 Conclusion and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-Network Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 82. What is a podcast content strategist and why does your podcast need one?	23 oct. 2024	00:20:49
As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play. What is a Podcast Content Strategist? A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends. Understanding Your Demographics: The Key to Podcast Success A podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes. Chapters: 01:22 Role of a Podcast Strategist 03:14 Data-Driven Podcast Strategies 05:36 Maximizing ROI and Listener Engagement 07:48 Effective Marketing and Platform Optimization 09:58 Reviewing Marketing Actions and Accessibility 11:34 Content Mismatch in Podcasting 13:12 The Role of a Podcast Strategist 13:32 Navigating Podcast Platforms and Tools 14:01 Best Practices for YouTube Podcasts 15:55 Monetizing Your Podcast Effectively 17:06 Leveraging Expertise Over Volume 19:09 Crafting a Unique Podcast Strategy 19:47 Conclusion and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-one Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 81. The roadmap to becoming the go-to leader without needing a big following	16 oct. 2024	00:23:40
Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now? While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online. Chapters: 00:00 Changing Things Up 01:50 Taking Action and Overcoming Fears 03:45 Honoring Your Future Self 05:49 Mindset and Achieving Goals 08:57 Understanding Strengths and Weaknesses 11:27 Becoming Visible and Proactive 13:39 Showcasing Your Expertise 14:08 Sharing Client Success Stories 14:49 Emphasizing Values in Content 15:53 Simplifying Content Creation 16:58 Leveraging Peer Content 18:35 Becoming a Thought Leader by Association 19:20 Building Relationships for Opportunities 20:52 Encouraging Proactive Leadership 21:43 Taking Courageous Action 23:22 Invitation to Collaborate 23:37 Final Thoughts and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-self Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead	09 oct. 2024	00:14:44
In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact. Chapters: 00:00 Introduction to Podcasting Power 00:26 The Importance of Tracking ROI in Podcasting 01:08 Key Metrics for Podcast Success 01:46 Understanding Your Podcast Dashboard 03:15 Evaluating Overall Trends in Podcast Growth 05:43 Analyzing Episode Consumption 08:47 Identifying Top Traffic Channels 14:07 Conclusion and Call to Action 14:37 Outro and Final Thoughts Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Platforms	02 oct. 2024	00:17:15
Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show. Passive Marketing Success: Optimizing Your Podcast Using Your Profile Perception is Everything You’ve heard the saying, "Don't judge a book by its cover." But the reality is, we do. As a business owner, your podcast plays a huge role in how people perceive your brand. Often, when people launch their podcast, they overlook the perception a new listener has when they see their branding for the first time. Oftentimes, we are used to people coming to us because someone else recommended our work. Yet, there is real untapped potential for SEO and appearing in search results. Thus, I want to focus on the elements that most people perceive, not just the vibe. So, if you are a business owner, think about how you present yourself to your community. How does your brand look and feel? A big element we sometimes forget is how people perceive our brand in a quick, snap judgment. The five elements in your profile can be detrimental or beneficial to your brand when done right. Let’s explore these elements: the title, cover art, description of the show, episode titles, and episode description. Chapters: 00:00 Intro: Passing the Vibe Check 00:21 Understanding Passive Marketing Strategies 00:44 Brand Perception and Podcasting 01:59 Five Key Elements to Optimize Your Podcast 03:46 Crafting Effective Podcast Titles 06:38 The Importance of Cover Art 09:29 Optimizing Episode Titles and Descriptions 13:29 Enhancing Audio Quality for Engagement 16:33 Conclusion: Continuous Improvement in Podcasting Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-79-passing-the-vibe-check-passively-marketing-your-podcast-through-platforms Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
	S2 78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss	30 sept. 2024	00:11:44
Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes. The Consequences of Not Promoting Your Podcast What happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened? I looked at the data right before recording this episode and here's what I found: Shift in Platform Use: There was a notable shift in platform use. While Spotify has seen growth among users, especially where Android is more prevalent, my US-based audience primarily uses Apple devices. This shift was surprising and suggests behavioral (or audience) changes among listeners, with Spotify launching new features contributing to this change. Analysis of the Data: Comparing an almost 90-day period of not promoting my podcast to the previous 90-day period, I saw a 30% drop in downloads and unique listeners. This number is interesting as it held consistent across downloads and unique listeners. Impact on Video Content: The impact was also felt on YouTube, where I had lower view durations and 40% fewer views compared to the previous period. Google continued to drive traffic to my podcast pages due to SEO optimizations, ensuring a steady stream of new traffic. However, without promotion, this viewership decreased. Consumption Impact: There was also a decline in consumption, with listeners not engaging as deeply with the episodes. This is consistent with attracting "cold traffic" – new audiences unfamiliar with my content. Inactive Status on Platforms: My podcast showed as inactive on some platforms, which could discourage potential sponsors or new listeners who want active content creators. Despite this, I continued to receive numerous pitches for guest spots, despite not featuring guests for a while. Embracing Major Changes Now, let's discuss some exciting news I previously shared on Instagram. Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you’re trying to create a professional image of your show. The Three M's: Marketing, Metrics, and Mindset The theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here’s a peek into the topics we’ll cover: Passively Attracting and Converting Listeners: Learn how to enhance your podcast profile and attract listeners without aggressive promotion. Crucial Podcast Metrics: Discover the top three podcast metrics that every business owner should track to grow their show—and no, it isn't just about the downloads! Overcoming Limiting Beliefs: Understand how limiting beliefs can stifle your podcast’s growth and what steps to take to overcome these barriers. This season will feature ten episodes. I invite you to sign up for The Podcast Space newsletter to receive these episodes directly in your inbox through our RSS automation. Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast	03 juil. 2024	00:23:11
Can podcast seasons boost your business? Or do you start from scratch every time a new season releases? Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content. Well, in this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons. Chapters: 00:00 Introduction: Can Podcast Seasons Boost Your Business? 00:56 Misconceptions About Podcast Seasons 04:12 Cons of Podcast Seasons 07:43 Pros of Podcast Seasons 15:40 Why I'm Transitioning to a Seasonal Podcast 19:16 Listener Testimonial: Embracing Seasonal Podcasting 21:35 Conclusion and Next Steps Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/77-10-pros-and-cons-of-podcast-seasons-for-business-owners-plus-why-im-pivoting-my-own-podcast Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast	26 juin 2024	00:28:33
Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling overwhelmed? As podcast hosts, we have so much to think about, and sometimes, we don't have the time to think strategically about our show, and determine which actions will drive us forward or hold us back. In this podcast episode, I'm thrilled to recount my experience working with my Podcast Power Hour Retainer client Fanny Dunagan, a LinkedIn content strategist for people in tech through her company, Pathlinks. Even though Fanny is an experienced content creator, her struggles and successes are shared by less experienced podcasters so if you’re still in the early months of your podcast journey, take a listen. Chapters: 00:00 Introduction to Podcast Optimization 00:30 Meet Fanny Dunagan: LinkedIn Content Strategist 02:01 The Power of Podcast Audits in Optimizing your Podcast 04:46 Overcoming Overwhelm with Podcast Coaching 05:46 Top Takeaways from Coaching Sessions 11:47 The Importance of Delegation as a Host and an Entrepreneur 15:55 Leveraging Metrics for Podcast Sponsorship 19:33 Applying for Awards and Recognitions 27:19 Final Thoughts and Contact Information Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/76-how-podcast-coaching-and-strategy-helped-my-client-fanny-dunagan-win-an-award-reduce-overwhelm-and-scale-the-podcast Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 75. How to create a podcast that is relevant all year long + 1 secret strategy	19 juin 2024	00:14:49
What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This episode will dive into exactly that. Embrace Imperfection and Consistency When you're creating a podcast, remember that conditions don’t need to be perfect to create value. Consistency is key. Your listeners value reliability; they appreciate knowing when to expect new episodes and what kind of value they will get. Focus on the content and its value to your audience over perfect conditions or settings. This thought process will help keep your podcast relevant and build a loyal audience. Timestamps: 00:00 Introduction: Moving the Needle in Podcasting 00:16 Overcoming Technical Issues and Staying Consistent 01:08 The Importance of Value and Consistency 02:21 Creating Exciting and Relevant Content 04:10 Adapting Your Podcast Strategy 08:40 Balancing Evergreen and Timely Content 09:17 Evaluating Your Podcast's Success 11:24 Visibility and Promotion 13:05 Reducing Overwhelm and Tailored Support 14:06 Conclusion and Resources Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Content Pillars: https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide How to anticipate and increase listener engagement: https://www.thepodcastspace.com/podcast/21-anticipate-listeners-needs https://www.thepodcastspace.com/podcast/17-listener-trust-connection Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 74. Podcast Audiences' Listening Habits Revealed: Insights to better grow your show	12 juin 2024	00:22:19
Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?" That's exactly what we'll dive into today. I'm Ana Xavier, a podcast marketing expert, here to break down actionable insights you can apply to your show and understand your audience better. Evaluating Audience Listening Habits If you’re listening to this in real time, it's June, and summer is knocking on the door. You might be asking, "Should I release new episodes or take a break to optimize my processes and learn more about my audience?" The answer hinges on understanding where your listeners are and how to keep them engaged. In this episode, I delve into two reports: the Podcast Consumer Report by Edison Research (released in May 2024) and the 2023 Podcast Edition of the Fan Study by Spotify for Podcasters. Audience Behavior Across the Year Research indicates that podcast consumption is influenced by specific times of the year. Key periods for gaining new listeners include January, March, July, and October. These months coincide with specific life events and seasonal changes, making them prime times for listener engagement. Research also advises against releasing new shows in November due to the busy holiday season, which can make acquiring new listeners more challenging. Timestamps: 00:00 Introduction to Podcast Audience Behaviors 00:45 Understanding Podcast Audience Behavior 01:07 Key Reports and Studies about Podcast Audiences 02:31 Seasonal Podcast Listening Trends 07:28 Optimizing Content for New Podcast Listeners 08:01 Using Social Media to Grow Podcast Audiences 10:27 Cross-Promotion Strategies for Podcasters 11:12 Creating Engaging Show Notes 12:02 Weekly Podcasting Listening Patterns 18:58 Recap and Final Thoughts Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast74-podcast-listening-habits-revealed-insights-to-better-grow-your-show Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 73. How in-person events can help you increase your downloads & influence by 10-25%	05 juin 2024	00:28:35
Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media? Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play! How to optimize your profiles before events: https://www.instagram.com/reel/C41a-r6ptig/ How to Prep for an Event Optimizing your presence before the event is key to getting those download numbers. Here are some steps: 1. Profile Setup: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find. 2. Links: Include links to your social media, website, and podcast. 3. Engage Early: Engage with others on the event's app or platform. Reach out to attendees and set meeting times. 4. Use Hashtags: Promote your presence with the event’s hashtag. This can boost your visibility on social media. 5. Business Cards: Collect business cards or take screenshots. Follow up after the event to solidify connections. 6. Merch and Outfits: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression. Timestamps: 00:00 Introduction: Are In-Person Conferences Worth It? 00:42 Personal Experience and Event Attendance 02:09 Networking Opportunities at Conferences 03:07 Educational Benefits of Conferences 05:02 Marketing Yourself at Events 07:55 Influence and Impact of Your Work 11:31 Prepping for Conferences 19:19 Is It Worth the Money? 22:06 How Conferences Boost Podcast Downloads 27:27 Conclusion and Final Thoughts Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/73-how-in-person-events-can-help-you-increase-your-downloads-influence-by-10-25 Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 72. Should You Transition Your Podcast to Video? A Quick Guide	29 mai 2024	00:12:19
As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online. Timestamps: 00:00 Introduction: Should You Convert Your Podcast to Video? 00:59 Recording Challenges and Capacity Considerations 02:12 Evaluating the Need for Video Content 04:14 Content Strategy: When to Use Video 05:28 Case Study: Summer Spark Series 07:12 Strategic Podcasting Tips 11:32 Final Thoughts and Resources Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/72-should-you-transition-your-podcast-to-video-a-quick-guide Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 71. How podcasts can turn hosts into agents of change for themselves and their communities	22 mai 2024	00:25:31
Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content? Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this episode of The Podcast Space, I invited Yesenia Bocanegra, host of the Focus and Bloom podcast to dive into the concept of fostering community through podcasts and the ripple effects of even the smallest actions. Yesenia shares her personal journey of overcoming limiting beliefs and the power of authenticity in content creation. The conversation also touches on the importance of encouragement and support among creators, especially women. The biggest takeaway of this episode is perhaps the significance of pursuing one's (podcast) passion and the unexpected positive impact it can have on others. Timestamps: 00:00 The Power of Podcasting in Times of Crisis 00:32 Introducing Yesenia Bocanegra: A Conversation on Empathy and Change 01:29 The Ripple Effect of Your Podcast 07:30 Personal Growth Through Podcasting 09:11 Empowering Women and Minorities Through Podcasting 13:41 The Legacy of Content Creation 18:05 Overcoming Limiting Beliefs and Creating Impact 22:08 Closing Thoughts: The Importance of Starting Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/71-how-podcasts-can-turn-hosts-into-agents-of-change-for-themselves-and-their-communities Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
	S1 70. The Dos and Don’ts of giveaways to grow your podcast audience	15 mai 2024	00:30:15
Can Giveaways really lead to healthy podcast audience growth? This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for maximum impact. Chapters: 00:00 How Giveaways can be used for Audience Growth 00:52 The Don'ts of Running a Giveaway 09:27 Strategic Do's for Successful Giveaways 21:42 My Personal Giveaway Experience: Insights and Outcomes 27:49 Recap and Final Thoughts on Giveaways 29:30 Podcast Growth Strategies and Closing Remarks Resources mentioned in this episode: 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/70-the-dos-and-donts-of-giveaways-to-grow-your-podcast-audience Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a Word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10

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