Explore every episode of the podcast The Podcast Report
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| Publish, Pair, Promote: The Strategic Framework for Podcast Success | 07 Feb 2025 | 00:06:30 | |
Discover how understanding the purpose, byproducts, and long-term goals of publishing, pairing, and promoting your podcast can unlock new levels of success. Paul Colligan breaks down this strategic framework, revealing how these three essential activities contribute to building an audience, creating a substantial body of work, and establishing a strong presence in the podcasting world. Key Takeaways: • Purposeful Publishing – Learn why meeting the specific needs of your audience through consistent content is crucial for building social proof and a dedicated following. • Strategic Show Notes and Titles – Understand how pairing your episodes with SEO-friendly titles and detailed show notes enhances discoverability and provides valuable support to your listeners. • Effective Promotion – Discover strategies for rising above the noise by promoting your podcast, giving you a reason to be social and amplifying your reach across platforms. • Leveraging Byproducts – Explore how the byproducts of your efforts, such as creating a comprehensive body of work and fostering audience engagement, contribute to long-term podcast growth. • Achieving Long-Term Goals – Uncover the importance of defining purposes, recognizing byproducts, and setting goals to build your audience, establish pathways, and maximize your podcast's impact. Call to Action: Ready to see extraordinary results with your podcast? Focus on the purpose, byproducts, and long-term goals when you publish, pair, and promote your show. Don't forget to subscribe, leave a review, and follow The Podcast Report for more expert insights into podcasting success. Thanks for listening! For more info, check out podcastpartnership.com Thanks for listening! For more info, check out https://podcastpartnership.com/ | |||
| Don't Use AI to Do Your Show—Use AI to Make It Better | 01 Feb 2025 | 00:05:05 | |
How podcasters can harness the power of AI to enhance their shows rather than just replace the human element. He emphasizes shifting the focus from what AI can do for you to what you can achieve with AI tools, encouraging podcasters to consider new possibilities that were previously out of reach. Key Takeaways: • Rethink AI's Role in Podcasting – Use AI not to automate your podcast but to unlock new capabilities and improve your content. • Leverage AI for Innovation – AI can help bypass limitations, allowing you to do things that were too time-consuming or costly before. • Prepare for Rapid Advancements – With AI technology evolving quickly, thinking ahead about how it can serve your podcast will keep you ahead of the curve. Resources Mentioned: • Podcast Movement Conference – podcastmovement.com • The Podcast Partnership – podcastpartnership.com • Paul On X – twitter.com/colligan Call to Action: Join the conversation! Share your ideas on how AI can enhance your podcast. Don't forget to subscribe, leave a review, and follow The Podcast Report on social media for the latest insights. Thanks for listening! For more info, check out https://podcastpartnership.com/ | |||
| The Podcast Promise Of Value For Value | 22 Sep 2021 | 00:10:50 | |
There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it. In this episode, I chat about the concept of "Value For Value." It's pretty exciting. Here are some of the links that matter. I'll update the notes and webpage as/when needed:
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| Your Message Is Bigger Than iTunes (Another Look At Multicasting) - The Podcast Industry Report With Paul Colligan Episode #105 | 18 Oct 2016 | 00:21:15 | |
How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Big Idea – Your message is bigger than iTunes (Click To Tweet) Links – VidSummit – http://vidsummit.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App
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| What's The Problem With Most Podcasting Consultants ? - The Podcast Industry Report Episode #104 | 11 Oct 2016 | 00:15:13 | |
We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways. If you are looking for a podcast consultant, look for expertise over experience. If you are looking to become a podcast consultant, promote your expertise over your experience. Big Idea – Don't confuse experience with expertise. Links –
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| What Should Podcasters Think Of Apple iTunes Spoken Editions? The Podcast Industry Report Episode #103 | 27 Sep 2016 | 00:10:53 | |
Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet) Podcasting doesn't end at the smartphone (Click To Tweet) Links – The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/ Audible Channels - http://www.audible.com/mt/getchannels $50 Alexa - http://amzn.to/2d1NddA How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit – http://vidsummit.com
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| John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102 | 20 Sep 2016 | 00:37:52 | |
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing his audience than he is growing his sponsorship revenue. Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us. Big Idea – It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet) Links –
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| The Podcast Industry Report: Navigating Apple's Dominance in Podcasting | 13 Sep 2016 | 00:20:04 | |
In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essential strategies to help podcasters navigate Apple's dominance, optimize their presence on the platform, and ultimately reach more with their message while profiting more from their content. Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impact your podcast's visibility and success on Apple Podcasts, and ignore myths and outdated tactics. • Optimize Your Podcast's Appearance in Apple Podcasts – Ensure your show looks professional and appealing to attract and retain listeners within the Apple ecosystem. • Regularly Monitor Your Podcast on Apple Podcasts – Check your show's listing frequently to catch and resolve any issues promptly. • Maintain Your Associated Email Address – Keep the email linked to your Apple Podcasts account active to ensure continued access and communication. • Adhere to Apple's Rating Guidelines – Properly categorize your podcast's content rating to avoid misclassification or penalties. • Embrace Video Podcasting – Recognize the growing importance of video podcasts and consider incorporating video content, especially with platforms like Apple TV gaining traction. • Consider Forking Your Feed – Explore the option of creating separate podcast feeds for different platforms to tailor content and optimize distribution. Resources Mentioned: • Download the Seven Strategies PDF – thepodcastreport.com/101 • Todd Cochrane's Podcasting Book • Tom Webster's Infinite Dial Report • VidSummit Conference – vidsummit.com • Paul's Books: – How to Podcast 2016 – How to Stream Video Live 2016 – YouTube Strategies 2016 • Libsyn's Approach to Google Play Podcasts If you enjoyed this episode, please subscribe to The Podcast Industry Report on your favorite platform, leave us a review, and share it with fellow podcasters. Follow us on social media for more insights and updates! | |||
| Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100 | 19 Jul 2016 | 00:17:40 | |
Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience. Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy (Tweet This) Leadership in Podcasting is a myth (Tweet This) Links - How To Podcast Training – http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Podcast Podcast Cooperative Event (Episode #100) –http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/ Click To Grab The Slides And Video Bonus!!! | |||
| The Fact And Fiction To Making It To #1 In iTunes - The Podcast Report Episode #99 | 12 Jul 2016 | 00:11:46 | |
Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond. Big Idea
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| Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98 | 05 Jul 2016 | 00:15:13 | |
Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audience Embrace The Monetizers Differentiate Between Your Agenda And The Industry's Agenda Stop The Passive-Aggressive Junior High Digs Big Idea
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| Podcast Problems That Keep Me Up At Night - The Podcast Report With Paul Colligan Episode #97 | 28 Jun 2016 | 00:13:20 | |
Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix them. Big Idea
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| Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96 | 21 Jun 2016 | 00:11:56 | |
We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts. | |||
| Impact Versus Downloads And The Mindset Scorecard | 24 Feb 2021 | 00:10:18 | |
You want MORE than downloads from your Podcast - here's why. Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com CLAIM=4069214ba7668f856f4ad7484e76619967f115b6=CLAIM | |||
| Why Is Podcasting Better? - The Podcast Report With Paul Colligan Episode #95 | 14 Jun 2016 | 00:12:48 | |
There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all. Big Idea
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| What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94 | 07 Jun 2016 | 00:12:02 | |
Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report. Big Ideas
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| When Podcast Stats Do More Damage Than Good - The Podcast Report With Paul Colligan Episode #93 | 31 May 2016 | 00:12:01 | |
Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number. In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's really important in their Podcast - and to remember, most of the time, it's not about the numbers everyone else is talking about. Big Ideas
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| When Does The Solo Show Make Sense For The Podcaster? The Podcast Report With Paul Colligan Episode #92 | 25 May 2016 | 00:11:36 | |
Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model. Get The Podcast Production Models Matrix >>> Big Ideas
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| What Is The Role Of Remote Interviews And The Podcaster - The Podcast Report With Paul Colligan Episode #91 | 17 May 2016 | 00:12:15 | |
Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews, but you don't want to let the technology get in the way either. This episode of The Podcast Report explains how you can do both. Get The Podcast Production Models Matrix >>>
Big Ideas
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| Should The Podcaster Batch Their Episodes - The Podcast Report With Paul Colligan Episode #90 | 10 May 2016 | 00:11:13 | |
For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2nd of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas
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| Is Live To Streaming Video A Smart Idea For The Podcaster? The Podcast Report With Paul Colligan Episode #89 | 03 May 2016 | 00:13:59 | |
Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these questions and more in episode #89 of The Podcast Report. This is the first of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas
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| Google Has Entered The Podcasting Game - The Podcast Report With Paul Colligan Episode #88 | 19 Apr 2016 | 00:14:50 | |
Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space. Get On The Google Podcasting Update List! Links:
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| What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87 | 12 Apr 2016 | 00:13:32 | |
Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution model not called Podcasting. What business are you in? Links: | |||
| Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86 | 30 Mar 2016 | 00:08:46 | |
Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them. At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional training video and worksheet on the topic. Claim Your Instagram Marketing Video And PDF Worksheet Big Idea
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| Assets Versus Episodes And The Mindset Scorecard | 26 Oct 2020 | 00:11:33 | |
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content. Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com
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| Why Downloads Might Be The Worst Possible Metric For Your Podcast - The Podcast Report With Paul Colligan Episode #85 | 22 Mar 2016 | 00:13:12 | |
In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast. More information can be found at http://ThePodcastReport.com/85 | |||
| 7 Surprising Benefits Of The Simple Podcast - The Podcast Report With Paul Colligan Episode #84 | 15 Mar 2016 | 00:14:59 | |
When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast" and offers a few ideas as to why simple might just be best. Maybe a fancy/complicated Podcast isn't the best thing for you ... Click For The 7 Surprising Benefits Worksheet Big Idea:
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| Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83 | 08 Mar 2016 | 00:15:30 | |
We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report. Click For The Simple Podcast Checklist Big Idea: Every minute you spend on the Podcast tech is a minute you take away from the Podcast content. (Tweet This) Links:
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| Why The Podcast Interview Is The Perfect Podcast Prescription - The Podcast Report With Paul Colligan Episode #82 | 01 Mar 2016 | 00:17:34 | |
Yes, Paul Colligan (author of the How To Podcast books) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include:
Click For The Podcast Interview Worksheet The Big Ideas
The Links
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| Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81 | 24 Feb 2016 | 00:24:16 | |
Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81
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| What Does The New Podcast iTunes Submission Process Mean For Podcasters? – The Podcast Report With Paul Colligan Episode #80 | 17 Feb 2016 | 00:13:37 | |
iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ... Links | |||
| What Podcast Stats Should I Track? The Podcast Report With Paul Colligan #79 | 09 Feb 2016 | 00:17:08 | |
With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster should track - and then answer questions from whatever audience happens to be attending live. The worksheet mentioned in this Episode and the recording of the Blab that remains can be seen at http://ThePodcastReport.com/79 NOTE: As this was a grand Blab experience, I didn't know I had to hit the record button to record the entire thing. As a result, only the last 15 minutes or so of the event was actually recorded (on Blab). Good thing is, the Podcast audio was recorded and you can click to listen below, or as per usual subscribe to the show in all of the familiar places. How To Podcast 2016 - $2.99 Digital Versions - http://GrabTheBook.com | |||
| 5 Essentials To A Profitable Podcast - The Podcast Report With Paul Colligan Episode #78 | 02 Feb 2016 | 00:15:02 | |
Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that. In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience. Links:
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| A Smart Process For Dealing With Podcast Criticism - The Podcast Report With Paul Colligan Episode #77 | 26 Jan 2016 | 00:14:32 | |
As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves. Big Idea Podcasters who care more about their critics than their audience are serving the wrong people. Links
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| How To Get More Listeners For Your Podcast - The Podcast Report With Paul Colligan Episode #76 | 19 Jan 2016 | 00:13:55 | |
There are 4 places that Podcast audiences come from - and 4 places they more certainly do not. Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience. Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying. We're not into that here at the Podcast report. Links
Podcast Releases: 1/19/2016 Early Release On The Podcast Report App | |||
| Content Versus Sound Quality And The Mindset Scorecard | 10 Oct 2020 | 00:10:10 | |
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio. And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard. Grab your Scorecard at http://HeadsUpTuesday.com. | |||
| Podcast Predictions For 2016 - The Podcast Report With Paul Colligan Episode #75 | 09 Dec 2015 | 00:20:04 | |
In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions). This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.
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| What's The State Of Podcasting? - The Podcast Report Episode #74 | 01 Dec 2015 | 00:16:32 | |
As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours). Big Idea - Don’t assume your favorite podcast has a solid monetization plan (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com The Startup Episode - https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/ Podcast Upfronts - http://fortune.com/2015/09/11/serial-podcast-revenue/ The Episode About Serial - http://thepodcastreport.com/72/ The Episode About Google Play - http://thepodcastreport.com/70/ | |||
| What's Next For The Podcast Report? - The Podcast Report Episode #73 | 24 Nov 2015 | 00:11:52 | |
It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast. Big Idea - The Unexamined Podcast Isn't Worth Recording. (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com | |||
| What Does Season 2 Of Serial Tell Us About Podcasting? - The Podcast Report Episode #72 | 17 Nov 2015 | 00:10:28 | |
The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. | |||
| He Hit iTunes New And Notable About 175 Episodes In - Meet Andrew Lock From HelpMyBusiness.com - The Podcast Report Episode #71 | 10 Nov 2015 | 00:18:37 | |
Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen. | |||
| How Does Google Play Embracing Podcasts Change Things? - The Podcast Report Episode #70 | 03 Nov 2015 | 00:12:32 | |
Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Links How To Podcast 2015 - http://grabthebook.com/ Subscribe On Android - http://SubscribeOnAndroid.com Podcast Portal For Google Play - http://g.co/podcastportal Pandora On Podcasting - https://plus.google.com/107254847750371936612/posts/JPUctgorV4C | |||
| 3 Podcast Mistakes That Just Make Me Kind Of Sad - The Podcast Report Episode #69 | 27 Oct 2015 | 00:12:21 | |
The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Dave Jackson Episode - http://schoolofpodcasting.com/four-podcasting-tools-reviewed/ | |||
| The Two Skills Of Podcasting - The Podcast Report With Paul Colligan Episode #68 | 20 Oct 2015 | 00:05:03 | |
Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ... Big Idea The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This) Links
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| What Kind Of Downloads Does iTunes New And Noteworthy Bring You? A Case Study From The Field - The Podcast Report Episode #67 | 13 Oct 2015 | 00:13:06 | |
How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience.
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| About My Unique Podcasting Concepts - The Podcast Report Episode #66 | 06 Oct 2015 | 00:14:57 | |
A recent review of my "How To Podcast 2015" book said that the book “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.” There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the goal of getting them Podcasting, quickly. So, I thought I'd take this episode of The Podcast Report to answer some of the questions brought up in this review - and, as always, ask a few of my own. Big Ideas
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| Effort Versus Strategy And The Mindset Scorecard | 25 Sep 2020 | 00:10:19 | |
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins. | |||
| What Should Podcasters Do About YouTube? - The Podcast Report Episode #65 | 29 Sep 2015 | 00:13:41 | |
Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has authored a series of books on YouTube as well and offers a few choices of what Podcasters can do to leverage YouTube for more listeners - without doing damage to their status with YouTube. | |||
| What Ad Blocking Means To Podcasters - The Podcast Report Episode #64 | 22 Sep 2015 | 00:15:32 | |
Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend. Big Idea Ads They Don't Want To Block Are The Future Of Your Podcast (Tweet This) Links Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://LegalPodcastMusic.com The Podcast Report At Patreon - http://Patreon.com/PaulColligan Marco's Bit - http://www.marco.org/2015/09/18/just-doesnt-feel-good Pocketcasts - http://www.shiftyjelly.com/pocketcasts Back To Work Podcast - http://5by5.tv/b2w Flintsones Cigarette Ad - https://www.youtube.com/watch?v=NAExoSozc2c Michael Stelzner Interview - http://thepodcastreport.com/31/ | |||
| Why Apps And Apple TVs Matter To Podcasters - Even If You Are An Android User - The Podcast Report Episode #63 | 16 Sep 2015 | 00:14:59 | |
Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take. Big Idea - The Future Of Podcasting Can’t Be The Podcast App (Tweet This) Links Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://LegalPodcastMusic.com The Podcast Report At Patreon - http://Patreon.com/PaulColligan Today In Podcasting Returns To Blab - http://blab.im/uvkhrq The Apple TV Keynote - http://www.apple.com/apple-events/september-2015/ More Apps Than TV - http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/ What Made Steve Change His Mind - https://www.youtube.com/watch?v=yiPhzSDiuz8 Apps More Than Search - https://www.youtube.com/watch?v=trmKYm_IXxY
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