Explore every episode of the podcast The Phorest Blog
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 7 Things To Put On Your Year-End Salon Financial Checklist | 19 Dec 2024 | 00:05:39 | |
As a salon, clinic, or spa owner, it can be difficult to navigate the tax world, especially at year-end, when financial reporting and planning are paramount. To help you streamline the process and reduce this stress, this bite-sized, year-end financial checklist is designed to help you organise your taxes coherently and identify where you can take advantage of legal tax breaks to reduce costs. Bookmark this guide as your financial year-end approaches and make things easier for yourself! Having a plan in place can save time, money, and frustration in the long run. To read the blog, click here. Published on December 12, 2024 by Gloria Murray Phorest helps make financial planning easier! Click here to find out how. | |||
| Salon Visual Marketing: The Golden Rules To Stand Out | 17 Dec 2024 | 00:11:39 | |
In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. For salons, clinics, and spas, visual marketing isn’t just about pretty pictures – it’s about creating an experience that resonates with your audience. Visuals can make or break clients’ first impressions of your hair and beauty business, whether it’s a stunning Instagram feed, eye-catching retail displays, or cohesive branding across all touchpoints. But with so much competition, how do you ensure your business stands out? The power is in the visuals. To read the blog, click here. Published on October 25, 2024 by Steph Fernandez Interested in learning more salon management tips & tricks like these? Subscribe to the Phorest Blog or hit the follow button on the Phorest Blog podcast today! | |||
| 7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure | 29 Oct 2024 | 00:08:33 | |
In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them. At Phorest, we’re committed to safer software solutions for the professional hair and beauty industry, allowing you to focus on serving clients and running a business that thrives without having to worry about whether your system and data are safe and secure. To read the blog, click here. Published on October 4, 2024 by Avril Kealy Want to partner with a salon software that takes your data and security seriously? Book your no-obligation Phorest demo today! | |||
| 5 Signs You Should Invest in a Salon Software Solution | 27 Mar 2019 | 00:07:02 | |
In today’s fast-paced world, where more and more consumers are turning to social media, apps and other technological advancements such as artificial intelligence, it makes a case for businesses to also go down the digital road. The hair and beauty industry is no different. Change is scary, but if you find yourself stuck with any of the 5 challenges listed in this short podcast, it’s probably time you invested in a salon software solution. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/invest-salon-software-solution/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 3 Successful Salon Mother’s Day SMS Campaigns You Can Steal | 26 Mar 2019 | 00:05:38 | |
What are you doing to celebrate and recognise the mothers in your salon or spa’s client database this year? Find out how 3 Phorest Salon Software clients' Mother's Day SMS campaigns provided on average, a 21X ROI in previous years. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/mothers-day-sms-campaigns/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Everything Your Salon Needs to Know About Instagram’s IGTV App | 22 Mar 2019 | 00:06:33 | |
Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV app, which gives us the power of sharing videos up to 1 hour in length. But what does this mean for your salon or spa? Is it worth putting time into marketing your business on a new platform? And how is it different from the regular Instagram app? Who wrote the article? Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart and fun marketing ideas. Full link https://www.phorest.com/blog/salon-instagrams-igtv-app/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Important Ways Your Salon Accountant Should Be Helping You | 21 Mar 2019 | 00:04:22 | |
Managing a salon or spa business is a handful and staying on top of the numbers is hard work, but essential. Make your salon accountant should be your best ally! Who wrote the article? Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/salon-accountant/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How to Deal With Bullying & Harassment in the Salon or Spa | 20 Mar 2019 | 00:05:40 | |
There is no definitive way to deal with bullying & harassment, but you must protect your employees' safety & wellbeing. By law, you owe them a duty of care. Learn more about how to deal with and prevent the issue. Who wrote the article? Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry. Full link https://www.phorest.com/blog/bullying-harassment-salon-spa/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Who’s Your Bernie? Attracting the Right Clients to Your Salon | 19 Mar 2019 | 00:11:25 | |
You don’t need to put up with nightmare clients. The pain of working with them isn't worth the return. Working with the right clients is worth every second. Learn more about how to attract the clients you want to your salon or spa. Who wrote the article? Pamela Laird is a short cuts hairstylist & colourist, speaker and owner of Fin&Co Salon in Scotland, which she opened in 2005. With over 30 years of experience, Pamela is passionate about seeing people develop, grow and work well together. She strives to create salons in which stylists are inspired to go to work every day to reach their goals, both professional and personal. Full link https://www.phorest.com/blog/attracting-right-clients-salon/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Steve Gomez: Interdependent Leadership to Improve Team Culture & Profits | 15 Mar 2019 | 00:07:41 | |
Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. In his 2019 #salonsummit workshop, Steve tried to distil all his years of expertise on interdependent leadership down to 30 minutes – no easy feat! Here’s what we learned. Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Full link https://www.phorest.com/blog/steve-gomez-interdependent-leadership/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Introducing Phorest’s Email Marketing Editor Complete Redesign | 14 Mar 2019 | 00:05:24 | |
Learn more about Phorest's latest email marketing editor redesign! Includes access to a library of images, spell check and full ROI performance tracking. Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success. Full link https://www.phorest.com/blog/phorests-email-marketing-editor-redesign/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Making Charity & the Act of Giving Your Salon Business Culture | 13 Mar 2019 | 00:05:31 | |
There’s always a period shortly prior and after the holidays that makes it hard not to notice new opportunities to give to charity. After all, bell-ringers with red coin buckets are so ingrained into the holiday landscape that it’s hard to imagine Christmas without them. With so many beauty businesses already taking up collections of toys or other goods at the holidays, what if you built your business culture around charitable giving year-round? Who wrote the article? Katt Philipps is a licensed esthetician, master makeup artist, beauty business coach, and the Owner of Gräfin Skin + Beauty and Petalandherb.com in Oakbrook Terrace, Illinois. Katt has appeared on CNN, the BBC, Forbes Magazine, and Phorest FM episode 91. Full link https://www.phorest.com/blog/charity-salon-business-culture/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Making Tax Digital for UK Salons: Helping You Prepare | 12 Mar 2019 | 00:05:09 | |
New rules being introduced by the UK government, under the term ‘Making Tax Digital’, mean that UK-based businesses with a turnover exceeding £85,000 over a period of 12 months will have to keep VAT records in digital format, and do VAT returns using software from April 2019. Learn more about how you can prepare for this new government initiative. Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Full link https://www.phorest.com/gb/blog/making-tax-digital-for-uk-salons/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Using AI and Smart Features in Phorest to Boost Salon Operations | 24 Oct 2024 | 00:09:11 | |
You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools that help build your business – optimising bookings, re-engaging lost clients, and providing insights that drive growth. With Phorest working behind the scenes, you can streamline operations and elevate your salon, clinic, or spa’s success, without the extra workload. To read the blog, click here. Published on September 27, 2024 by Steph Fernandez Ready to see how Phorest can take your salon to the next level? Explore our powerful features and unlock the full potential of your business today. Book your free, no-obligation demo here! | |||
| Creating Exquisite Salon Email Subject Lines | 08 Mar 2019 | 00:04:04 | |
Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say in your salon email subject line to make them open the said email? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-email-subject-line/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How to Get Your Salon Facebook Business Page to Rank High on Google | 07 Mar 2019 | 00:05:48 | |
If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. But your website isn’t the only thing to make sure ranks on Google. In fact, Facebook has, over time, pretty much become the second home page for your business. During this short podcast, you will learn how to optimise your salon Facebook Business Page and inherently, make it rank higher on Google. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-facebook-business-page/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Should You Have a Salon Employee of the Month Program? | 06 Mar 2019 | 00:05:31 | |
Implementing a salon employee of the month program might stem from a desire to inspire motivation, but be wary, it can quickly undervalue hard work. Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/salon-employee-of-the-month-program/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Building Your Salon or Spa’s Online Presence? Mind Your Manners! | 05 Mar 2019 | 00:03:09 | |
Whether it be on Twitter, Instagram, Facebook or any other social media platform, rules can change overnight. You have to be attentive, or you could quickly end up going against etiquette, which is something you want to avoid at all costs. Over time, however, some of the rules for conversational platforms such as Instagram and Twitter, seem to have stuck. Here are some of them. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Full link https://www.phorest.com/blog/online-presence/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 3 Tips to Strengthen Your Salon Retail Sales Rep Relationship | 01 Mar 2019 | 00:04:43 | |
Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. But how do you do that? How do you develop that strong relationship? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-retail-sales-rep-relationship/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 4 Salon Reports That Will Help Your Business Grow | 28 Feb 2019 | 00:05:46 | |
As a business owner, it is vital to know about the inner details of your business. Salons can be complicated businesses to run. They are one of the only industries that combine creativity, leadership, retail, customer service and admin work, to name a few. Trying to juggle such a multitude of skills can get messy, so organisation is key. Salon reports are a quick and effective way of staying on top of this. Who wrote the article? Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners. Full link https://www.phorest.com/blog/salon-reports/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| The Legalities Around Salon Staff Holiday Entitlement | 27 Feb 2019 | 00:04:53 | |
Holidays. It’s one of those words that excites and irritates. If you employ a person to work for you – whether it be part time, full time, casual, fixed term, zero hours in your business or home – you are obligated to pay holiday pay. But what exactly are the legalities around salon staff holiday entitlement? Who wrote the article? Joseph L. Bolger is Managing Director at ESA Consultants. For more information on salon staff holiday entitlement or to get in touch with him, visit www.esa.ie/ or contact bolgerj@esa.ie. Full link https://www.phorest.com/blog/salon-staff-holiday-entitlement/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How to Write Irresistible and Simple Salon Press Releases | 26 Feb 2019 | 00:06:07 | |
Contrary to popular belief, writing press releases isn’t all that hard. However, there is a certain format to it. Master the craft with our 5 easy steps and ensure your efforts are seen, shared and clicked on! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/write-simple-salon-press-releases/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| David Barnett on Salon Culture and Recruitment: Top Insights | 22 Feb 2019 | 00:05:11 | |
David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home. In his presentation, he talked about how he and his wife created a 7-figure business with multiple 6-figure stylists and how they focused on culture and recruitment to build a business that every stylist wanted to be a part of! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/david-barnett-culture-recruitment/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| The Importance & Benefits of Having a Salon/Spa Business Plan | 21 Feb 2019 | 00:06:35 | |
It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there is no profit left. A salon/spa business plan helps to clarify your thoughts and ideas and can act as working document that you refer to (and tweak) during both the initial set up and the day-to-day running of your business. It can help you spot potential problems, mitigate their risks and act as a useful benchmark to track your progress. Developing your business plan once you’re up and running helps you to step back and look at what’s working in your business and what you can improve on. Who wrote the article? Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses. Full link https://www.phorest.com/blog/salon-spa-business-plan/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How an Accountant Can Help Your Salon Business | 22 Oct 2024 | 00:08:39 | |
Running a successful salon, spa, or clinic business involves more than providing outstanding services to your clients. Behind the scenes, business owners often overlook the importance of solid financial management. This is where an accountant can step in, transforming your salon, clinic, or spa’s financial health and setting it up for growth and economic sustainability. Accountants do much more than just process financial data. They can also provide insights and strategies to help propel your business forward. From analysing your business’ financial performance to optimising cash flow, accountants play a pivotal role in navigating the financial complexities of running a salon. To read the blog, click here. Published on August 30, 2024 by Chris Cheeney Interested in learning more about all things salon accounting? Get in touch with Chris Cheeney at +01978 861196. | |||
| Christina Kreitel on Building a Personal Brand: Top Insights | 20 Feb 2019 | 00:05:25 | |
After teaching on all the main stages of North America, travelling internationally, and completing hundreds of private tutoring and classes with stylists and salons across the world, native of Utah and owner of Intrepid Studio Salons, Christina Kreitel was more than ready to speak at the 2019 Salon Owners Summit. The topic of her talk? Getting the perfect clients, becoming more profitable and building a personal brand. Here’s what we learned. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/christina-kreitel-personal-brand/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| What You Need to Know About Salon Mystery Shopping Visits | 19 Feb 2019 | 00:04:57 | |
You can't be in your salon 24/7... that's why mystery shopping visits exist! How do you go about them? Who do you get in? What should you expect from them? Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/salon-mystery-shopping-visits/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Ryan Holiday on Stoïcism & Overcoming Obstacles: Top Insights | 15 Feb 2019 | 00:06:31 | |
At the 2019 Salon Owners Summit, Ryan Holiday gave attendees a snippet of his wisdom and a new perspective on dealing with adversity. Inspired by a set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart and Steve Jobs, his talk made attendees take stock of their lives and careers through the timeless lens of stoicism. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/ryan-holiday-stoicism-obstacles/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Failing Salons: 5 Warning Signs & Fixes for Continued Success | 14 Feb 2019 | 00:08:48 | |
While one salon flourishes, the other flounders. Could you spot common warning signs of failing salons? Get the fixes before the cracks become crevices. Who wrote the article? Susan Routledge has been involved in the beauty industry as a salon owner for over 30 years. As a consultant, she specialises in helping salon owners to achieve cash rich businesses, which give you ultimate freedom. Winner of over 10 National Business Awards, including both Salon and Employer of the Year for her current businesses, she is the founder of the trademarked STABLE BusinessFormula, as well as a sought after Business Turnaround Consultant and Author of ‘The Little Book of Client Retention.’ Her down to earth, light hearted approach has made her a trusted industry advisor, engaging speaker and awards judge. You can book a free mentorship consultation with Susan over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/failing-salons-5-warning-signs-fixes/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Jo Fairley on Building a Beautiful Business: Top Insights | 13 Feb 2019 | 00:05:26 | |
Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before Cadbury bought it in 2005. Today, a lot of her work focuses on her recent ventures which include an organic bakery, natural food store and a nine-room salon and wellbeing centre. Also a brand consultant, award-winning author and journalist, Jo has written for a wide range of newspapers and magazines. As the first speaker to take the main stage at the Phorest Salon Owners Summit 2019, she shared her secrets to building a beautiful business, recounting the rollercoaster journey Green & Black’s took her on and lessons she’s learned from the experience. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/jo-fairley-beautiful-business/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Good, Better, Best: Introducing the Predictive Rebooking SMS Feature | 12 Feb 2019 | 00:04:32 | |
From looking at the data from the 5000 clients using Phorest, it is clear that salons who rebook their clients on the day tend to outperform those that don’t. And sometimes, it’s the small things that make the biggest difference. Introducing the predictive SMS Rebooking feature. Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success. Full link https://www.phorest.com/blog/introducing-rebooking-sms-feature/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 5 Ways a Brand New Salon or Spa Can Look Established | 08 Feb 2019 | 00:05:45 | |
There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, have a business plan, did a market research, etc. But once that’s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when you’re just about to open your doors for the first time? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/new-salon-look-established/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How You Can Get 1,200 Salon Customers to Hate You (And Not Even Know About It) | 07 Feb 2019 | 00:05:46 | |
Don't treat salon customers who complain as a minority. They're just open enough to give you feedback. Master your online reputation and get them back in! Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Full link https://www.phorest.com/blog/how-a-salon-can-get-1200-haters-and-not-even-know-about-it/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Salon Reception: Body Language Speaks Louder Than Words | 06 Feb 2019 | 00:04:10 | |
In an ultra-competitive climate in which 78% of customers don’t come back because they perceive an attitude of indifference in the service they receive, you need to consider that all the small things matter. First and foremost, acknowledging a client in your salon reception area is crucial – and in some cases, body language speaks louder than words. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-reception-body-language/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 3 Tips That Will Make Your Salon Employee Bios Stand Out | 05 Feb 2019 | 00:03:38 | |
Employee bios posted on your salon’s website – along with an ability to book online – are a great way to initiate that first contact. In fact, based on our data, we know that one of the most popular features our Salon Branded App is the Staff Profiles section. But apart from making them short and sweet, what should you be writing in these bios? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-employee-bios/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Growth Lessons From the Award-Winning Hott Salons in New York | 17 Oct 2024 | 00:09:39 | |
Join us as we delve into the growth lessons stemming from the inspiring journey of Lia Hakim, the visionary founder of Hott Salons in New York. Hear about how she followed her instincts to create a thriving business that empowers her team, how identifying a gap in the market led to transforming Hott Salons into a full-service beauty destination and much more! To read the blog, click here. Published on October 2, 2024 by Aubree Calderwood Want more stories from the Phorest community? Listen to industry voices amplified on the PhorestFM podcast. Available wherever you get your podcasts. | |||
| Building a Great Salon and Spa Culture: Ideas & Resources | 01 Feb 2019 | 00:05:06 | |
When you hear the business and entrepreneurial buzzword ‘culture’, you might think of Google, Facebook, Apple or literally any company where everyone is happy and can bring their pets to work, right? Well, if there’s one thing you should take away from this post, it’s that you don’t need to be a huge company to develop and implement a great working culture. You don’t even need the fancy perks you might already be thinking about. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/building-salon-spa-culture/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Last-Minute Valentine’s Day Promotion Ideas for Your Salon | 31 Jan 2019 | 00:04:50 | |
There are plenty of opportunities to bring in extra revenue – even with the most straightforward Valentine’s Day promotion ideas. The key is to be creative and give plenty of added value to the client. Special days like these can be an excellent opportunity to bring in new clients, pamper your existing ones all the while increasing that till float. Here are some of our top last-minute Valentine’s Day campaign ideas to get you started. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Full link https://www.phorest.com/blog/valentines-day-promotion-ideas/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| The True Costs of Opening a Salon That Will Thrive | 30 Jan 2019 | 00:05:40 | |
Opening a salon is exciting – especially if it’s your first – but it’s important to get it right from the very start. Too many salons open up only to go out of business within six months to a year. Find out what essential things you must think about before opening a salon. Who wrote the article? Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/opening-a-salon/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 7 Daily Habits of Happy and Successful Salon Owners | 29 Jan 2019 | 00:05:29 | |
How do you define happiness? When do you know you’ve found it, and what can you do to maintain it? Significant events such as getting a promotion, a new job, going on a holiday – they all bring you moments of joy, but they’re also proven not to last, as we often overestimate the emotional impact of future events. So - what’s the secret? Building habits? Carpe diem and living in the now? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/happy-successful-salon-owners/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 9 Subtle Signs an Employee Is Thinking of Leaving Your Salon | 25 Jan 2019 | 00:08:33 | |
A stylist or therapist who’s thinking of leaving your salon will scatter breadcrumbs without realising it. If you can catch them doing so before they’re too disengaged, you’ve got a chance at turning things around. The following nine signs aren’t by any means a foolproof way of telling if someone’s about to quit, but they certainly should be a cause for concern. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others. Full link https://www.phorest.com/blog/employee-leaving-your-salon/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How Much Salon Retail Products Should You Stock? | 24 Jan 2019 | 00:06:49 | |
Have you ever asked yourself why you keep professional products in your salon? Or why it's important for your business to sell retail? There is a simple answer. It's because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows your clients to be able to take care of themselves when they leave your premises. Selling retail can significantly increase your profits - in more ways than one. Imagine wanting to earn more for your salon, but feeling scared or not ready to raise your prices. Yes, you can hire more staff and get more customers to make more revenue, but that would also entail additional overhead expenses. So what's another way you can increase your bottom line? Retail sales. Who wrote the article? Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com. Full link https://www.phorest.com/blog/salon-retail-products-stock/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| How to Use GDPR to Build Trust and Show Clients You Care | 23 Jan 2019 | 00:06:13 | |
With the General Data Protection Regulation or GDPR in effect in the EU, businesses are facing a much more concerned and ‘private’ customer. However, many business owners are now using GDPR to build trust with both existing and potential clients. Tune in to hear about what exactly they're doing to turn adversity into an advantage. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/gdpr-to-build-trust/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 10 Tips to Raise Your Salon Prices Without Losing Clients | 22 Jan 2019 | 00:09:21 | |
Tune in and get Phorest Salon Software's top 10 tips and strategies to effectively minimise the impact of raising your salon prices and ensure clients stay with you! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/raise-salon-prices/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 7 Salon Decor Tricks to Make Your Reception Feel Spacious | 18 Jan 2019 | 00:05:40 | |
Working with a little and large spaces can be hard; but smaller rooms will often seem crowded and overstuffed so they tend to be challenging for most people. Your salon’s interior decor should take into consideration the type of rooms you have. And to help you navigate it all, we have 7 decor tricks to make your reception look and feel spacious. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/salon-decor-reception-area/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 10 Tips to Perk Up Engagement on Your Salon Instagram Profile | 17 Jan 2019 | 00:07:08 | |
Given the nature of Instagram, you’ll find that it’s great for showcasing products, but also to give an insight into the culture behind your brand. This can be through regular photo and video posts, but also via Stories. Building engagement on the channel takes time, effort and whole lot of patience, but it's not impossible! If you’re really dedicated to boosting the engagement you’re getting from your salon's Instagram profile, this episode goes through a tried-and-tested list of tips. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/engagement-salon-instagram-profile/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Celebrating Success with the 2024 Phorest Client Experience Awards | 15 Oct 2024 | 00:05:57 | |
The 2024 Client Experience Awards have now landed across the globe, and the Phorest team went out to deliver awards to celebrate dedication to client care! Hear more about what it was like to meet incredible teams behind some of the most consistent, exceptional services and unforgettable experiences. To read the blog, click here. Published on October 11, 2024 by Steph Fernandez Want to learn more about Phorest and how you can be in with the chance of joining our winners next year? Book your no-obligation demo with Phorest to discuss your goals and how Phorest can help you tackle them. | |||
| 25 Reasons That Will Make You Value Rebooking Clients | 16 Jan 2019 | 00:08:14 | |
The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to take advantage of the opportunity. Here’s a guarantee: if you don’t rebook clients, they won’t automatically come back to you. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals. Full link https://www.phorest.com/blog/reasons-value-rebooking-clients/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| Should You Be the One Paying for Salon Training Courses? | 15 Jan 2019 | 00:03:58 | |
Salon owners who invest in staff training reap a plethora of rewards. This includes better-skilled employees, increased staff retention rates, happier clients and increased profits. You have to invest in your team if you want to exceed. But should you be paying for all these salon training courses or are there situations in which the employee should cover the fees? Who wrote the article? Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry. Full link https://www.phorest.com/blog/salon-training-courses/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||
| 9 Easy Ways to Get More Salon Bookings Through Your Website | 11 Jan 2019 | 00:05:58 | |
Imagine if you built a salon in your backyard and never told anyone it existed. A few may stumble across it, but it would be easy to see why business wasn’t so good right? The same applies to driving traffic to your salon or spa’s website and generating online bookings. If you want to reap the rewards, “having” the structure that allows it is not enough. Who wrote the article? Revenue Operations Manager at Phorest Salon Software, Danielle Mallen has extensive experience in the areas of sales, client relationship management, product management, business development, marketing, communications and start—ups. Full link https://www.phorest.com/blog/salon-bookings-website/ Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources Who is Phorest Salon Software? Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more. Join Phorest Salon Software online! | |||