The Pet Business Owner Podcast – Details, episodes & analysis

In this episode of The Pet Business Owner Podcast, I’m joined by the brilliant Pixie Greatorex, an SEO expert with a passion for helping businesses thrive online. We’re breaking down the mystery of SEO into simple, actionable steps that you can take to grow your website traffic and attract the right clients.

We discuss:

• What SEO really is and why it matters for pet businesses.
• The power of blogs and how to create valuable content that ranks.
• The truth about keywords and how to choose the right ones.
• The importance of backlinks and how they build trust with Google.
• Why patience is key when it comes to SEO success.

Pixie also shares her thoughts on using AI for content creation and offers invaluable tips to ensure your SEO efforts pay off without falling into the traps of unscrupulous providers.

If you’ve ever felt overwhelmed by SEO or wondered how it fits into your marketing strategy, this episode is for you. Tune in and take the first step toward mastering your online presence!

Resources Mentioned: Write Rank Repeat SEO Training for Business Owners Connect with Pixie on LinkedIn: Pixie’s LinkedIn Profile

In this episode, Kate Hendry from Finbo Studio joins me to discuss the key elements of building a successful pet brand. Kate shares her personal journey into the pet industry and the importance of creating unique, relatable branding that connects with your audience.

We delve into common branding misconceptions, the role of visuals vs. strategy, and tips for pet businesses on standing out in a crowded market. Kate also provides insights into her recent rebrand work and speaks about why you should steer clear of paw prints! 

Whether you're a pet product or service business, this episode is packed with practical branding advice you can apply to your own business.

Connect with Kate:

LinkedIn: https://www.linkedin.com/in/kate-hendry-3ab751135

Instagram: @finbo_studio

Facebook: Finbo Studio

Website: https://finbostudio.co.uk/

The lovely Vicky Clarke (also known as The Pet Accountant) came on to speak to me about social media and how she uses it in her business. Vicky is one of my social media clients, so in this episode, we spoke about outsourcing, consistency and her secret weapon- her Facebook group with over 3,000 members!

Our first podcast episode is with Anastasia Waugh (also known as The Dog Tooth Fairy) speaking with me, Charlotte Perrott,  about social media and how it's helped her business. 

Anastasia gave some fantastic tips and tricks and has a fantastic social media story. If you're a pet business owner, make sure to subscribe to our channel so you don't miss any! I'll be back next month with another podcast!

Do you want to be a guest on The Pet Business Podcast? Get in touch!

In this episode of the Pet Business Owner Podcast, I’m joined by the amazing Lucie from Wooflinks, The Home Of Dog Professionals, to discuss a topic that’s close to both our hearts—collaboration over competition. Lucie shares her insights on how working together with others in the dog industry can be more beneficial than trying to outdo each other. We go through the importance of building a community, supporting fellow professionals, and why it’s crucial to focus on collaboration, especially in an industry as passionate as ours. This episode will inspire you to embrace collaboration and see competition in a whole new light. Don’t miss out on Lucie’s top tips for forging strong business relationships and making the most of the opportunities that collaboration can bring. Tune in and learn how to be the wind, not the leaf!

In this episode of the Pet Business Owner Podcast, I talk to Anastasia Waugh, also known as the "Dog Tooth Fairy". Anastasia is an independent Emmi-Pet distributor who runs multiple Facebook groups to support her business and connect with her clients. We discuss the benefits of using Facebook groups, including the ability to easily share important updates, build a community, and get questions answered by both the group admin and other members. We also touch on the challenges of running a Facebook group, such as the time and energy required, and the need to set clear rules to maintain a positive environment. The episode provides valuable insights for pet business owners looking to leverage the power of Facebook groups to grow their businesses and build a community around their business!

In this episode of The Pet Business Owner Podcast, I dive into the essential social media platforms every pet business owner needs. Join me as I explore the key features that make Facebook & Instagram must-haves for building a thriving pet business. From creating engaging communities and leveraging targeted advertising to organising successful events and utilising insightful analytics, I’ll share what I love about both platforms and how they can benefit your business.

In this episode, I interview Jemma Martin from Whistle & Wag Dog Training.

Jemma reveals her strategies for leveraging social media, especially Facebook and Instagram, to effectively market her dog training business. She shares valuable insights into the types of content that resonate best with her audience, such as engaging reel videos, and offers tips on driving engagement through Facebook groups.

Additionally, Jemma provides practical advice for new pet business owners on the significance of branding, the power of video content, and the essentials of starting with social media marketing. Tune in to learn from Jemma's experience!

Welcome back to The Pet Business Owner Podcast! I am delighted to be back recording. This episode is a quick catch up and a quick marketing tip for you to implement straight away! Please be aware that I have very bad hayfever at this moment so I don't usually sound like this! I am now looking for guests so please feel free to get in contact if you would like to feature on the podcast!

Join me for this episode with Rachel Rodgers, an award-winning Clinical Animal Behaviourist whom I had the pleasure of meeting at an awards ceremony earlier this month. She runs an online training membership for small dog owners, her own training business and has had lots of success on social media with her controversial short-form videos, amazing reviews and great structure. Rachel has got tens of thousands of likes on TikTok, and a very healthy Instagram/Facebook audience.