What if the issue isn’t who you’re hiring, but what they’re walking into?

That was the pivotal question Greg Brouwer asked himself when he took the reins of West Michigan Janitorial, overseeing a team of more than 200 employees and facing turnover rates nearing 200%. Instead of defaulting to reactive hiring or higher pay, Greg chose a different path... one centred on building belonging, not just bandwidth.

“What if we focused less on finding more people,” Greg asked, “and more on becoming a place worth staying in?”

Greg’s approach reframed leadership from task oversight to culture stewardship. He didn’t just aim to run a more efficient cleaning company; he set out to create a values-driven workplace where dignity is the default, and retention is the byproduct of trust, structure, and care. Under his leadership, turnover has steadily declined below 85%, driven not by easier work but by a stronger culture.

In this powerful episode of The People Strategy Podcast, Traci Austin sits down with Greg Brouwer, owner of West Michigan Janitorial, to unpack what it means to run a high-turnover business without a high-turnover mindset. They discuss the systems Greg’s team implemented to create stability, predictability, and trust, including an employee assistance fund, value-aligned hiring practices, and a structured onboarding experience that centers care and clarity. They also explore Greg’s long-term vision: a workplace where employees can connect their daily work to long-term dreams.

Whether you're grappling with retention or looking to future-proof your team, this conversation offers more than quick fixes. It’s a blueprint for building a company people don’t just work for; it’s about building a workplace people believe in.

Resources mentioned in this episode: 

• Connect with Gregory Brouwer on LinkedIn
• Find out more about C12 Leadership
• West Michigan Janitorial
• Episode 172: Impact of Appreciation at Work with Dr. Paul White
• Team Retention Program
• Connect with Traci Austin on LinkedIn
• Elevated Talent Consulting

When you think about core values in your workplace, what comes to mind? A few words painted on the breakroom wall? A mission statement buried in an onboarding deck? For many organizations, especially in fast-paced, high-pressure industries like the trades, core values become background noise. But if you're leading a team, here's the uncomfortable truth: your culture isn't built by what you say you believe. It's built by what you tolerate. And if those values aren’t actively guiding behavior, they’re not values—they’re decoration. So, how do you make core values actually work? How do you turn them from empty statements into a foundation that builds trust, accountability, and long-term growth?

John Knowlton has spent years helping leaders get clear on what drives their teams. With a background as a United Methodist pastor and a business coach for trades and service companies, John understands that values aren’t just about inspiration—they’re about alignment. According to him, culture is not defined by what’s printed on your website. It’s defined by behavior. And too often, leaders create unspoken double standards. High performers are rewarded—even when their behavior undermines the team. Values are quoted in meetings but ignored on the jobsite. Over time, this erodes trust and breeds inconsistency.

When your team sees misalignment between what’s said and what’s done, they stop believing. And that’s when turnover, burnout, and disengagement start to rise. But when core values are clear, consistent, and practiced daily? They become your most effective leadership tool.

In this episode of The People Strategy Podcast, Traci Austin sits down with with leadership coach John Knowlton for a candid, practical conversation about how to bring core values to life, especially in trades-based businesses. Together, they unpack what it really means to operationalize core values in the everyday: from crafting interview questions that reveal alignment, to navigating difficult decisions when two values seem to conflict. They explore how to hold high performers accountable when their behavior clashes with team culture, and how to embed values into performance reviews, peer feedback, and daily communication. This episode offers more than just theory—it provides actionable tools for leaders ready to stop reacting to culture and start shaping it. Because, as John says, “Your culture is happening whether you lead it or not."

• Connect with John Knowlton on LinkedIn
• Find out more about C12 Leadership
• Episode 157: Second Chances in the Workplace with Michelle Cirocco

Ignoring mental health in the trades isn't just costly—it’s dangerous.

Stress, burnout, and unspoken struggles impact retention, decision-making, and job-site safety. Yet, mental health remains an overlooked part of workplace safety programs.

In this episode, Bruce Morton, a 20-year safety expert and founder of the Wisconsin Construction Wellness Community, shares how companies in the trades can make mental health a core part of their safety strategy—without overcomplicating it.

From reducing stigma to training leaders and leveraging mentorship, Bruce offers practical, no-nonsense strategies to improve employee well-being, increase retention, and create a safer, more engaged workforce.

There are times where we, as leaders and as employees, get frustrated with being asked to complete a specific task, and then being asked to complete another for an individual inside of the organization at the exact same time. During these moments it can be difficult to decide what is the top priority and what isn’t. Today I examine how to face these multiple competing priorities and more specifically how they can be used to elevate your team to build better solutions and inspire your staff. You can find show notes and more information by clicking here: https://hrinnovates.me/TO118

Massive layoffs are having a significant impact on staff morale and engagement. As leaders creating and a coaching culture is one that can continue to engage staff and meet them where they are at with empathy. Today I have the pleasure of being joined once again by Donna Star on the show. She is an expert in coaching and consulting as well as the author of her upcoming book Unsuccessfully Successful. Listen in as we observe the impact of a coaching culture on the wellbeing of our staff. You can find show notes and more information by clicking here: https://hrinnovates.me/TO117

Embellishments to look better?  Ever happen when you are trying to enroll someone in a decision?  Yep, it happens in recruitment.  There are times putting a filter on what our organizations are like sounds like a great idea.  Yet, this has a negative impact once a person is hired and realizes that this is not the culture they were looking for.  Join Danielle Diel and I as we chat about using marketing effectively for recruiting your next employee.  You can find show notes and more information by clicking here: https://bit.ly/TOP116

Your organizational culture can be the gateway to attracting new hires to your company, but what about the employees working with you right now? Today I am joined by Zech Dahms on the show. He is an expert in culture development as well as the founder of Perennial Culture and the Community Engagement & Content Lead of Achieve Engagement. Listen in as we break down the importance of building trust through feedback and more specifically how this kind of feedback can play into their development. You can find show notes and more information by clicking here: https://bit.ly/TOP115

You may already know what a “coaching culture” is, but I’m sure you’re now wondering how to cultivate one and what exactly goes into maintaining it? That’s the question that we are answering today as we are joined once again by Damon Clark. He is an expert in Predictive Index as well as the founder of Talent Optimizers. Listen in as we discuss developing coaching methods and how having these conversations with your team can ensure the best success. You can find show notes and more information by clicking here: http://bit.ly/3F5b4pQ

Is your organizational culture impacting employee retention? That’s the question that we are answering today as we discuss the ever-changing job landscape and how your organization’s environment can affect not just retention, but also employee recruitment. Listen in as we explore the importance of not only valuing your employees but celebrating them as well.

You can find show notes and more information by clicking here: http://bit.ly/3Zj5ms3

Get ready to continue our conversation on how policies impact our culture! Our guest today is Laura Morgan, founder of MorganHR and Simply merit. She specializes in engagement and compensation strategies that not only benefit the organization but the relationships within. Listen in as she shares her thoughts on compensation policies, and, in particular, how having these conversations between leaders and team members can benefit your organization’s environment and relationships.

You can find show notes and more information by clicking here: https://bit.ly/3KcLwe3

Interested in how proper compensation systems can benefit your organization? 

You can find show noted and more information by clicking here: http://bit.ly/40R5913

Get ready to have some fun and gain valuable insights on the crucial and timely topic of pay transparency! Our guest today is Erin McAdams Franzblau from Freeborn & Peters Law Firm in Chicago, and she is an expert on management-side employment issues. Listen in as she shares her thoughts on pay topics, and, in particular, how pay can impact organizational culture and employee retention.

You can find show notes and more information by clicking here: https://bit.ly/3DEkSXg

What is the impact on your organizational culture from the policies that are in place? That’s the question that we are answering today as we discuss the ever-changing legal landscape and how these changes affect not just your policies, but also your culture. Listen in as we explore the sometimes unintended consequences of policies and the importance of aligning priorities across all levels of your organization.

You can find show notes and more information by clicking here: https://bit.ly/3Rj7OMC

Hiring is hard. Losing good people is even harder.

So how do you keep top tradespeople engaged, growing, and loyal to your company? The answer isn’t just better pay—it’s mentorship.

In this recast episode, Traci Austin breaks down how mentorship in the trades isn’t just a “nice-to-have” but a critical retention strategy. From on-the-job coaching to apprenticeship programs, she shares how to build a mentorship culture that develops leaders from within, closes skill gaps, and keeps employees from walking out the door.

If you’re struggling with turnover or looking to strengthen your leadership pipeline, this episode is a must-listen.

So often, we get asked “what is a coaching culture?” and “how can I build that in my organization?” And for good reason—there is something really magical about crafting this for your staff. So, today, we have an expert in this area, Jackie Cumo, on the show. An Executive and Leadership Coach, Jackie shares how she works with organizations on setting up that coaching culture and helps leaders take the necessary steps to create a more positive and productive work environment.

You can find show notes and more information by clicking here: https://bit.ly/3HhIxPx

January is one of those special months because it’s the start of something new, and today we’re continuing our topic of mentoring with Suzanne Lucas. Also known as the Evil HR Lady, Suzanne has made it her mission to demystify human resources. In this episode, we’re diving into the importance of mentoring and discussing how you can use improv strategies to really connect with your mentee so that they are more likely to make an impact as a result of your mentorship.

You can find show notes and more information by clicking here: https://bit.ly/3Xs0bpz

Get ready to continue our conversation about how HR professionals can optimize employees, this time with one of our very own Elevated clients! Andrea Grant is with Jackson’s Chips, and we helped to recruit her into the organization as their very first HR and Purchasing Specialist. She joins the show today to share what the recruitment process was like, what she has learned along the way, and how going through the program has benefited her—and Jackson’s Chips!

You can find show notes and more information by clicking here: https://bit.ly/3QnISTu

Elevating others requires elevating ourselves, first and foremost. In this short but sweet episode, we reflect back on the importance of aligning our personal and professional lives so that our work is meaningful, and we’re also able to lift up the people within our organization.

You can find show notes and more information by clicking here: https://bit.ly/3jLYV1p

This is the perfect time to reflect back on the last year and dream of what 2023 can hold. So, in this episode, I have Michael Alexander, Founder and CEO of Talent Leaderboard Systems, with me to help us do just that. Michael helps ambitious companies build and implement actual strategies for creating and improving enterprise value. Today we’re diving into what the most successful companies are doing to increase employee engagement and happiness, as well as why you should be looking at how you can inspire your employees every day of the year.

You can find show notes and more information by clicking here: https://bit.ly/3FNUKcD

As human resource professionals, it's important to support the mental health of our staff. In this episode, we'll discuss some key ways to do that with Azizi Marshall, a Creative Arts Psychotherapist, award-winning Corporate Mental Health Trainer, and Workplace Wellness Consultant. Listen in to learn what steps we can take to support the mental health of our staff and help create a happier, more productive workplace.

You can find show notes and more information by clicking here: https://bit.ly/3BA8CpN

With the end of another year around the corner, now is the perfect time to be really thinking about how to plan and move into the next year with intention and actionable steps. Jamie Taets is an author, speaker, fellow podcast host, and the CEO of Keystone Group International, an organization that helps businesses and leaders drive organizational impact at the human level. Jamie joins the show today to share how to balance the business’s needs with the human needs through conscious leadership so that everyone wins.

You can find show notes and more information by clicking here: https://bit.ly/3ULEWwE

As HR professionals, we talk so much about how to create an environment where people are fulfilled in their work, but one area we often miss is how we can support our people even when we don’t know what’s on their plate—while also meeting business outcomes. Retired Navy captain and former CEO of Sparton Corporation, William Toti, joins the show today to discuss how we can optimize for a very specific group reintegrating into the workforce: our veterans. William has been doing the work of serving organizations and veterans in the reintegration process, so tune in to learn from his impressive knowledge and wisdom!

You can find show notes and more information by clicking here: https://bit.ly/3Hdt43s

The theme for this month is looking at and reflecting on what we have done and accomplished this past year—and planning for the next one. In this 100th episode of the podcast, Traci discusses how you can reflect on your own year in key ways, such as aligning output and outcome. Listen in to learn effective ways to preview future performance and set yourself and others up for success in the coming year.

You can find show notes and more information by clicking here: https://bit.ly/3ub6zV0

Which relationships move the needle in your business? Jamie Shibley is the Founder and CEO of The Expressory, a strategic gifting agency that serves business leaders by helping them maintain the human connection in what they do. Jamie joins the show today to talk about the ROI of showing gratitude to all the relationships in your business, from leads to clients to staff, and everyone in between.

You can find show notes and more information by clicking here: https://bit.ly/3Eku3eQ

Most companies hire fast and regret it later. Mid-States Concrete changed their approach—and their team has never been stronger.

In this episode, Sam Kloppmann, HR leader at Mid-States Concrete Industries, shares how his team cut turnover, strengthened culture, and built a hiring process that actually works.

Instead of filling roles just to keep up, Mid-States dug into the data, slowed down hiring, and started hiring for long-term success. The result? A stronger workforce, better retention, and a leadership pipeline that’s built to last.

If you’re stuck in a cycle of hiring and losing workers—or just want a proven strategy to attract and keep the right people—this episode is for you.

Do you welcome feedback, or do you shy away from it out of fear of what you might hear? Sarah Gibson is an Executive Coach, Vistage Chair, and Communication expert, and she joins the show today to talk about gratitude in a very specific way: how to look at feedback as a gift that can accelerate meaningful change within your organization.

You can find show notes and more information by clicking here: https://bit.ly/3G629WJ

Did you know that, according to a recent Inc. magazine article, 79% of employees quit because they did not feel appreciated at work? Gratitude is definitely one of those things that we want to share with others, and in this episode we’re sitting down with Katie Wheelock, Program and HR Director at Community Action, to discuss how to incorporate diverse gratitude into your organization.

You can find show notes and more information by clicking here: https://bit.ly/3NDzcmQ

With November being the unofficial month of gratitude in the United States, we’re talking all about gratitude today! Not only are we diving into how we can show ourselves gratitude on a daily basis, but we’re also circling back to last month’s theme of culture and discussing how we as HR professionals can foster a culture of gratitude in our organizations.

You can find show notes and more information by clicking here: https://bit.ly/3DqfaHr

Whether we realize it or not, we create culture by the behaviors and energy that we bring to the office, to Zoom meetings, or to whatever else we might be doing every single day in our organization. Lisa Even, a speaker, facilitator, coach, and joy connoisseur, is here today to continue our conversation on culture. Listen in as we dive into the ripple effect and all the many ways it can tie into organizational culture.

You can find show notes and more information by clicking here: https://bit.ly/3MO5xql

We all know that people don’t quit their jobs—they actually quit their bosses. In this episode, we’re continuing our conversation on organizational culture with John Broer and Sara Best of Real Good Ventures and diving into how to create a great culture by preventing ‘bossholes.’ Listen in as we break down why culture is not a thing that you aim to create, but rather who you are at the core level as an organization and what you do to optimize and lift up your people.

You can find show notes and more information by clicking here: https://bit.ly/3ght075

Continuing our conversation on culture this month, we are joined by Tanya Hanson, HR Director at Paradigm, to discuss the challenges and opportunities of building a really great organizational culture in a hybrid world. In this episode, we’re diving into how the pandemic has changed the way in which organizations approach culture, how to navigate culture-building, and tips on how to build a really amazing and thriving culture in your own organization.

You can find show notes and more information by clicking here: https://bit.ly/3fUqRhI

When you look at the culture inside of your organization, how are you supporting folks in quietly quitting? This means you are allowing your staff to stop doing the things they said they were going to do. In this episode, we'll dive into how your organization's culture actually plays a significant role in how your staff navigates their responsibilities, including the decisions that lead them to quit or power through challenging situations.

You can find show notes and more information by clicking here: https://bit.ly/3SPsUlj 

Today we are talking all about culture and how culture plays into talent pathway planning for women. Jenny Moebius is a top marketing executive and leader with a track record of building powerful brands and categories, generating demand, and creating mission-driven cultures. She joins us on this episode to discuss how to rock the boat with integrity, how remote work has impacted talent pathways for women, how to challenge career-limiting assumptions in the workplace, and more.

You can find show notes and more information by clicking here: https://bit.ly/3DU247i

Stress around finances can hinder our employees' self-confidence, making it hard for their unique talents to shine through in work and life. So, how can we help them gain financial security so that they can show up as their best selves every single day? Jeanne de Cervens, Director of The AgingWell Hub, joins the show to share her advice regarding financial wellness, including what people seem to be struggling with the most financially, how to support them, and how to boost education around this within your company.

You can find show notes and more information by clicking here:  https://bit.ly/3eVuWl2 

How do you ensure that you’re moving people forward in your organization in a way that meets their needs, as well as the needs of the organization? That’s what we’re talking about today with Nchopia Nwokoma, the Principal Assessment and Succession Consultant at Korn Ferry. Listen in as we paint a picture of what internal talent pathways are, how we lay them out, and how we utilize the resources at our disposal to move people forward in the organization in a way that best serves everyone.

You can find show notes and more information by clicking here: https://bit.ly/3L3T1SE

Marliz Briano, Operations Manager at Cydcor, began her journey with the company six years ago as part of the compliance team. In this role, she oversaw agent onboarding and ensured ongoing regulatory compliance for representatives. As her responsibilities expanded, she transitioned into a leadership role, merging compliance with the service desk team to create a unified department focused on both compliance and operational support.

Marliz Briano, Operations Manager at Cydcor, shares how curiosity shaped her leadership journey. She opens up about the challenges of shifting from a hands-on doer to a leader who empowers others—and why that transition is harder than most people expect. We also dive into the power of hiring for culture fit, how a strong team environment fuels growth, and what it really means to live out a company’s vision instead of just talking about it.

Great leadership isn’t about knowing everything—it’s about being open to learning, adapting, and growing alongside your team. If you’ve ever struggled with stepping back, trusting your people, or figuring out how to create a culture where curiosity thrives, this episode is for you.

The People Strategy Podcast is proudly sponsored by the Leadership Development Program from Elevated Talent Consulting.

Are you supporting leaders who are new to people management? Transitioning into a leadership role requires more than just technical expertise—it’s about mastering time management, delegation, coaching, accountability, and change management.

This program empowers emerging leaders to develop their own leadership style while gaining the skills needed to lead with confidence. Partner with us to build stronger, more effective leaders.

Learn more and sign up today!

Having both the strategic and tactical components of HR is the key to attracting and retaining the talent necessary to grow and run a successful organization. But what is the distinction between strategic and tactical HR—and how do we know when to use each of these elements? Here to help us discuss this topic is Kimeran Johnson, Chief People Officer at Studer Family of Companies. Listen in to learn how to grow these necessary skills and more.

You can find show notes and more information by clicking here: https://bit.ly/3D8fCMj 

One of the key issues for many leaders is succession planning, particularly when it comes to backfilling roles from outside their organization. How can you maintain the company culture that you’ve worked so hard to create when you are hiring from the outside? That’s what we’re diving into today as we look at the importance of culture when it comes to planning talent pathways.

You can find show notes and more information by clicking here: https://bit.ly/3Krv7QP

When looking at your organization, do your staff understand exactly what they need to do in order to move to the next position that may be on the horizon for them? Do they have a clear understanding of what is expected of them? It’s important for our staff to know what they are responsible for and to have processes in place to give them effective feedback when they are not performing up to standard. So, in this episode, Harrison Kim will be joining the show to share how to give constructive and efficient feedback, as well as his advice on how to receive feedback, too.

You can find show notes and more information by clicking here: https://bit.ly/3QKJr9A 

Keeping our employers and employees happy and supported throughout their careers is essential to the success of our organizations. So, how can we support our staff and organizations through financial wellness? And what does financial wellness entail as it relates to the workplace? Surya Kolluri, Managing Director of Retirement Research & Insights for Bank of America, will be joining the show to discuss the connection between financial wellness and the race for talent, as well as his advice for how businesses can support their teams moving forward.

You can find show notes and more information by clicking here: https://bit.ly/3bHh24S 

Going into the 4th quarter, most (if not all) of us are getting ready to close out the year in a really amazing way—and one way to do that is to plan out your talent pathway planning in your organization. In this episode, I’m joined by Patrick Casola, the Marketing Intern at Elevated Talent Consulting, and we’re talking all about internships. Listen in to hear how they can help your organization finish the year out strong, as well as how internships are a great way to “pay it forward” by providing training and knowledge to the next generation of leaders.

You can find show notes and more information by clicking here: https://bit.ly/3zDsIxD

Can you remember back to your childhood and the newness and excitement of the 'back to school' season? Have you wondered how you could harness that 'back to school' mindset as an adult? In this episode, I’m sharing one way to cultivate that mindset in your professional life and use the momentum it creates to make a significant impact within your organization.

You can find show notes and more information by clicking here: https://bit.ly/3Sg0pO5

Every business problem is a people problem. So how do you diagnose people problems within your organization so you can work to solve your business challenges? Nate Larson is an HRIS Analyst, and he joins the show today to talk about how you can leverage analytics in your business to solve people problems, and at the same time, solve your business problems.

You can find show notes and more information by clicking here: https://bit.ly/3b7Th5D

How do you know when things are going great in your business? And on the flip side, how do you know when they're not? David Princeton is the Principal Consultant at Advocate Claim Service LLC, and he joins the show today to discuss some good, honest risk management advice, including key tips and tricks to diagnose gaps in your insurance coverage. He also covers the top things to pay attention to as you enter into the renewals or new broker stage to make sure that your organization is fully covered.

You can find show notes and more information by clicking here: https://bit.ly/3yQ5OCH

One of the things we know with certainty is that every single business problem in an organization is a people problem. So how do we diagnose areas of our organization that are not working so well, and also celebrate the areas that are? Andrew Bartlow has been in HR for 25 years working with organizations in many different industries, is the co-author of Scaling For Success, and leads Series B Consulting helping businesses articulate their people strategy to accelerate their growth. He joins the show today to discuss how HR can play a strategic role in solving the problems found within an organization.

You can find show notes and more information by clicking here: https://bit.ly/3OTte0O

Do you really understand what your employees need? When we have our finger on the pulse of what is really going on in our organization, we can meet the needs of our staff and address challenges head-on. In this solo episode, Traci shares how to diagnose what is happening in your organization and how to use that data to build trust with your employees.

You can find show notes and more information by clicking here: https://bit.ly/3I4h4zH

Vera Quinn is the CEO and President of Cydcor, a global provider of outsourced sales. In her role, she’s grown revenue by more than 35% and led the company’s retail and omnichannel expansion. Vera began her career in door-to-door sales and joined Cydcor over 25 years ago, serving in various roles, including Senior Vice President, Director of Operations, and COO. 

When growing leaders, organizations must foster an environment where individuals can reach their utmost potential. Leadership programs often focus on technical skills rather than the personal growth necessary to inspire and guide others. How can organizations create a culture that fosters leadership from within?

Authentic leader Vera Quinn says that leadership is an internal endeavor that begins with self-awareness and authenticity. She emphasizes the importance of developing personal strengths before leading others, identifying talent within the organization, and implementing structured development plans. Vera believes that organizations thrive when they cultivate a culture of belief and support, helping employees step into leadership roles with confidence. By aligning leadership development with core values and continuous improvement, businesses can create lasting results.

In the latest episode of The People Strategy Podcast, Traci Austin invites Vera Quinn, the CEO and President of Cydcor, to talk about authentic leadership development. Vera shares team reflection exercises to learn from failure, how to become passionate about your role, and how to grow employees through focused people strategies.

The Leadership Development Program isn’t just about theory — it’s about tangible results. 

Imagine understanding how you tick and its impact on how you lead. In our last cohort, participants realized they were leading others the way they needed to be led instead of how their team members needed to be led. This increased understanding and trust within the team resulted in a better work product.

The leadership program offers tailored training covering topics like employee engagement and accountability. Through this course, you will learn and practice ways to build trust with your team and organizational leaders.

Achieving personal and professional goals yields positive results! This program is your opportunity for new leadership to learn and practice the style of leadership that drives organizational success.

Learn more and sign up today!

What does it mean to have a people strategy? And how does this strategy affect business results? Danielle Diel is a member of the Elevated Talent team, and she’s here to share how to design your organization around your people so you can meet organization goals and have fun at the same time.

You can find show notes and more information by clicking here: https://bit.ly/3QQHxVl

How often do you utilize LinkedIn to really build your network? Joe Apfelbaum joins the show today to talk about putting LinkedIn to use in the most effective ways. Highly experienced in business and networking, he is the author of High Energy Networking, and he joins us today to share how to level up your LinkedIn and turn those connections into something much greater.

You can find show notes and more information by clicking here: https://bit.ly/3O7hJCl 

We all want to see our organizations grow and scale, and HR professionals have a unique opportunity to affect that growth by developing the people within their organizations. Barbara Rea is the COO at Arden Logistics Parks and Founder of Rea Advisory Group, and has built and scaled several businesses, both from within and through consulting as a third party. She joins the show today to share her thoughts on how organizations can ensure their people feel fulfilled in the work that they do while also ensuring that the business goals are met.

You can find show notes and more information by clicking here: https://bit.ly/3zrfFRn