Explore every episode of the podcast The People MBA

All the talent strategy and smart talent acquisition thinking in the world can stall if you can't free up the budget you need to execute. That's why TA leadership need to spend extra time becoming their CFO's bestie.

If you liked this conversation, check out the attached downloadable guide for becoming your CFO's favorite person. It's free, but only for subscribers (but that's okay because subscribing is free, too!)

Brought to you by Plum:

Who said HR can’t be a profit powerhouse? Reveal the true value of your efforts with Plum’s ROI Calculator. Show your CFO how smarter HR strategies can slash costs by around 50% and drive profitability, proving that HR is not just a cost center but a dynamic revenue machine. Start transforming your data into dollars here: https://www.plum.io/plum-roi-calculator

Learn more at http://PeopleMBA.com

While personal branding is important for anyone looking for a job or selling online, it is doubly-important for talent leaders.

Why?

Because as the leader, you are the face of your entire function. A function that leadership often overlooks or is actively squeezing to keep costs down.

So when your own brand is strong, the function’s brand is strong.

Which means that in many ways, investing in your personal brand is a way to make sure your team has the support they need to thrive.

If you'd like to download the guide, go to PeopleMBA.com and subscribe for free.

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This episode has been brought to you by HappyDance (transform your careers website into a dynamic showcase of your employer brand.) and Employer Brand Labs (employer branding reinvented for companies who can’t afford to f¢*k around)

Bryan Adams and James Ellis are here to help talent acquisition and employer brand leaders get their seat at the table. Because if you're not at the table, you're probably on the menu.

Episodes come with a custom deliverable or download to help you put these ideas into action. To get your copy, subscribe for free at PeopleMBA.com.

When did the recruiting tech stack start to feel more like a burden then a solution? Probably when there are a bajillion new tools to choose from.

And as much as each vendor wants you to buy their solution, they don't make it easy, do they? Vague claims, boring demos, and a lack of specificity on even big-ticket purchases make you feel like each decision is a chance for an expensive debacle.

So let's help you make some sense, not of tech, but of how to buy tech.

Get the downloadable guide at PeopleMBA.com

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We analyzed over 4 million outreach sequences to bring you Gem's Guide to Email Outreach & Benchmarks: Fall 2024 Edition. Get actionable insights and proven email templates to help you attract top talent in today's competitive market.

Learn more at: https://www.gem.com/resource/2024-recruiting-email-outreach-benchmarks?utm_medium=third-party&utm_source=mba-people&utm_campaign=email-outreach-benchmarks-webinar&utm_content=

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Get the full download by subscribing at PeopleMBA.com

You already know you need to build video to tell your story, to activate your brand, and to stand out. So how come sooooo many recruiting and employer branding videos are dull, forgettable, and generic feeling?

It isn't about the tech, the subject or even what you spend. It's all about your video strategy.

And yet, when we talk to video builders, they are often filling space, checking boxes, and grinding out videos no one will ever enjoy or share.

So in this episode of People MBA, Bryan and James get super serious about the very fun process of video creation.

This episode comes with an 11-page ebook on how to walk through the process of building your own video strategy to help you run good thinking into action... and results!

The ebook is free at PeopleMBA.com

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Brought to you by Job Pixel:

The TikTokifcation of Employer Brand is REAL.

If you are still not utilizing video in your strategy, you are missing out on cost savings, huge ROI, strong brand development, and much more. 

Click here to see how User-Generated video content looks like on your current career site and FEEL the difference! 

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For more information, check us out on PeopleMBA.com

Are we a little late to the "predictions" game? Perhaps. But doesn't doesn't mean these eight mega-trends aren't real and necessary for talent acquisition leaders to grapple with. Because when you can see where things are headed, you can make sure to meet them there instead of having to play catch up.

If you'd like to check out the associated download, subscribe for free at PeopleMBA.com

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HappyDance: Experiences that move people. Careers websites that drive hiring success. https://www.happydance.love/

Employer Brand Labs: Employer brand reinvented for companies who can’t afford to f¢*k around. https://www.employerbrandlabs.com/

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Learn more at PeopleMBA.com

Why is it so hard to sell executives and leader on employer branding? It saves money, builds a strong culture, attract more skills and experience faster, and has a direct impact on growing the company? You'd think they'd be frothing at the bit to invest. But they aren't.

So your job is to give them FOMO!

In this episode, Bryan and James break down the process of getting leaders and execs excited to invest in their employer brand.

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Can Candidates See Who You Really Are?

Make your recruitment tactics more effective with The Muse and Fairygodboss' full-funnel suite of employer branding and recruitment marketing products. We make it easy to craft transparent, compelling content that showcases what makes your company unique, helping you attract the right-fit talent to join your team.

https://hubs.ly/Q035NwDs0

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Learn more at PeopleMBA.com

What's the secret to getting where you want to go?

Step One: Know Where You Are

Step Two: Know What The Next Step Needs To Be

You'll figure everything else out as you go.

It sounds simple, but as every company is in different stages of employer brand evolution, there's no such thing as one-size-fits-all advice. You have to know where you are and what the next steps are to get where you want to go.

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Teamtailor is the all-in-one applicant tracking and employer branding suite trusted by over 10,000+ companies and 150,000+ recruiters worldwide. Create a frictionless hiring experience that candidates and hiring managers love --save time, collaborate better, and work smarter with our Teamtailor.

https://www.teamtailor.com/en-us/resources/free-guide-how-to-build-a-more-successful-employer-brand-2/?utm_source=newsletter&utm_medium=email&utm_content=NA_US_AMBASSADOR_The-People-MBA_Feb-2025

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Learn more at PeopleMBA.com

As important as email is to recruiters and sourcers, it seems like we are all getting (and sending) the same boring, dull, and generic outreach messages.

If you take email seriously, if you become a student of how to write a compelling message, imagine how much more effective your team will be at bringing in better talent (without spending an extra dime)?

Email may be the workhorse, but that doesn't mean you have to treat it like an old mule. Let's get serious about building killer outreach emails.

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We analyzed over 4 million outreach sequences to bring you Gem's Guide to Email Outreach & Benchmarks: Fall 2024 Edition. Get actionable insights and proven email templates to help you attract top talent in today's competitive market. Get the report: https://www.gem.com/resource/2024-recruiting-email-outreach-benchmarks?utm_medium=third-party&utm_source=mba-people&utm_campaign=email-outreach-benchmarks-webinar&utm_content=

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Learn more at PeopleMBA.com