Explore every episode of the podcast The Ownership Advantage w/Tanner O’Brien

Hiring isn’t just about choosing the right person. It’s about what every candidate believes about your company after they leave the interview. Watch the Full Episode on YouTube: https://youtu.be/NmSQpIpekj8

Some weeks don’t fall apart because you’re failing. They fall apart to test whether you’ll keep going anyway.

Full Episode on YouTube: https://youtu.be/1g5Tck9ludU

When you cast a big vision, whether it’s growth, profitability, or something personal like retiring your parents from a family business, the hard truth is this: no one else automatically cares. Watch on YouTube: https://youtu.be/wJxPl886vpA

Hiring doesn’t fail because people are lazy. It fails because most owners skip the preparation.

Full Episode on YouTube: https://youtu.be/7iEIiVRypaU

As part of my journey to retire my parents from our business by the end of 2026, I walk through how I think about goals, why most “goals” are really just tasks, and why real goals require you to grow into them.

Watch on YouTube: https://youtu.be/92xYtMO_1co

In this episode, I’m sharing a snapshot of what 2026 looks like. Personally. Professionally. And across the businesses we’re building.

Watch on YouTube: https://youtu.be/0Z8zhBS9hL8

Week nine of the journey to retiring my parents from our family business by the end of 2026. As the year wraps up, this episode is about one thing that comes before strategy, spreadsheets, or hiring: believing it’s actually possible.

Watch on YouTube: https://youtu.be/RMRBeYi7hJs

Eight weeks down. Fifty-five to go. In this episode, I’m recapping a powerful week that reinforced one of the most important lessons in business: team is everything.

Watch on YouTube: https://youtu.be/jjM_EDytXgw

Week 7 of the “Retire My Parents by 2026” journey. This week is short and fast-paced, but also one of the most important weeks of the year: the start of annual planning season. Watch on YouTube: https://youtu.be/Ye4MU3Gbfy0

Week 6 of the “Retire My Parents by 2026” vlog.

In Week 5 of my journey to retire my parents in the next 13 months, I hit a major theme that most business owners get wrong: automation and systemization are not the same thing.

Week 4 of my mission to retire my parents in the next 13.5 months starts with a simple truth: the people you surround yourself with determine how fast you grow.

Week 3 of the journey to retire my parents from our family business.

In this second vlog of the series, I’m continuing the journey to retire my parents from our family business by the end of 2026.

By the end of 2026, my mission is to retire my parents from our family business, not because they have to leave, but because I want them to have the choice.

In this episode, Tanner sits down with home service marketing expert Kyle Bailey, who brings over 15 years of experience in navigating the constantly changing landscape of local search, AI-driven online discovery, and digital visibility.

Today, we're sitting down with Brad Barber, co-founder of Cabin Coffee Co., for an inspiring dive into what it really means to lead with purpose and build a business rooted in values.

Navigating Family Business: Lessons Learned from Joining My Dad's Franchise.

In this episode, we dive into the intricate journey of joining and thriving in a family business. 

In this episode, host Tanner sits down with Bart Davis, co-founder and CEO of 512 Financial, to explore what happens when a business you built for freedom starts trapping you instead.

In this episode, host Tanner sits down with Dave Wolcott—former Marine, serial entrepreneur, founder of Pantheon Investments, and author of The Holistic Wealth Strategy—to uncover the secrets the ultra-wealthy use to build generational wealth and true freedom.

In this week’s conversation, hosts Tanner and Kay dive deep into the often-overlooked topic of managing overwhelm as a business owner.

Today, hosts Tanner and Kay dive deep into the power of storytelling in business. Listen in as they unpack why storytelling isn’t just a trend—it's the key to building lasting human connections, winning sales, and truly understanding your audience.

On this episode of The Ownership Advantage, host Tanner sits down with Justin Dixon, founder and CEO of Hire Tomorrow, to unpack what it truly takes to shift from the safety of a corporate career to building a business with intention.

On this episode of The Ownership Advantage, host Tanner sits down with Kenny Ratton, founder and CEO of Radiant RFID, to reveal what really happens when you sell your company but decide to stay on as CEO.

Today, host Tanner sits down with Kyle McCulloch, VP of North America at Bizval, to demystify the world of business valuations for small and mid-sized business owners.

Today, we're diving deep into the real-world tactics behind running effective Facebook ads for your business.

In today’s conversation, host Tanner sits down with Kay to dig into a question that a lot of small business owners—and creatives—are asking: How do you actually get started with AI?

In this episode, host Tanner dives deep into the Ideal Life Framework—a practical process designed to help business owners transform their businesses into vehicles for the lives they truly want to live.

In today’s conversation, Tanner sits down with Kay to explore how business owners can leverage AI tools to streamline their daily operations and maximize results—without feeling overwhelmed by all the tech talk. From using ChatGPT and Google Gemini to Adobe Firefly, they break down real-world use cases, like automating admin tasks, writing creative bios, and generating eye-catching graphics.

In this episode, host Tanner sits down with Robert Dicks, a former U.S. Air Force officer turned owner of Unicorn Moving, one of Austin’s most respected moving companies. Robert shares his unique journey from combat deployments to entrepreneurship, revealing why buying an established business can offer a smoother, more practical path to success than starting from scratch.

Today, hosts Tanner and Kay dive deep into one of the most common challenges faced by business owners: fixing a broken sales pipeline.

On this episode of The Ownership Advantage, host Tanner sits down with Scott Carley, the “Change Energizer” and author of Can I Trust You?—a leading voice on the critical role trust plays in business and leadership. Scott shares the powerful story behind his passion for trust, including personal setbacks and hard-earned lessons that shaped his innovative Trust Credit Score framework.

On this episode of The Ownership Advantage, host Tanner sits down with Zachary Thomas, founder of Growth Horizons Wealth Management, to unravel one of the most daunting aspects of running a business—your finances.

In today’s episode we're switching things up with a fresh, interactive format. Co-host Kay steps into the spotlight with her own real-life business challenges, inviting Tanner—our resident coach and host—to offer practical advice that you can put to work in your own business.

In today’s episode, “Data Driven Decisions,” our host Tanner dives into the power of tracking and measuring key metrics in your business. Tanner shares real-world insights from his own experience, highlighting how understanding where your time, money, and effort are actually spent can make or break your success.

Today, host Tanner O'Brien dives deep into a topic that's essential for sales success but often overlooked: the power of regular pipeline reviews. Whether you're leading a sales team or working as an individual contributor, Tanner breaks down why consistently analyzing your sales pipeline and reviewing call recordings can be a game-changer.

In today’s solo episode, host Tanner O’Brien, Senior Partner at Action Coach Central Texas, dives into a topic every business owner should consider: what happens next when a potential client says “no” to your offer? Tanner unpacks the importance of understanding the warmth of your leads—from hot referrals that are ready to buy, to colder leads who are just discovering your business—and explains how to nurture those relationships through every step of the sales journey.

In today’s episode, host Tanner sits down with one of Round Rock’s most recognizable leaders—Will Peckham. Will’s roots in the community run deep as a seasoned insurance advisor at Watkins Insurance Group, a former city council member, and a passionate small business advocate.

In this episode, Kay and Tanner dive deep into the art—and the challenge—of prioritization for business owners. Together, they unpack the overwhelm that comes when everything feels important and offer practical strategies to help you focus on what truly matters.

Today, host Tanner sits down with Gregory and Kimberly Gavin, the dynamic duo behind ByteBak Solutions, to dive into all things IT—and why small business owners can’t afford to ignore the tech in their workplaces. Gregory and Kimberly share the most common (and costly) mistake business owners make with their IT systems, and it’s probably not what you’d expect.

In today’s episode, “Art of Delegation,” hosts Tanner and Kay dive into one of the most crucial—and challenging—skills for business owners: knowing how to delegate.

In today’s episode, we’re joined by Terry Petrovick, founder and CEO of Team Wow Media, who has spent over three decades helping businesses turn forgotten contact lists into thriving communities—and he does it all without paid ads. Terry dives deep into the idea of building “trust ecosystems,” where authentic testimonial videos and value-driven content transform skeptical prospects into loyal clients.

In this week's highly anticipated episode, "5 Ways Lead Gen," hosts Tanner and Kay round out their five-part series by diving deep into the world of lead generation.

In this episode, host Tanner sits down with Josh Carnes, Principal and Senior M&A Advisor at Lion Business Brokers, to dive deep into the world of buying and selling small businesses.

In this episode, hosts Tanner and Kay dive into the strategies that can get your existing customers to buy from you more often—and why that’s the fastest, most cost-effective path to boosting profit. Get your FREE coaching session here: https://ctx.actioncoachcentraltx.com/2-weeks-free-coaching

In today's episode, we're honored to have Donna Fore, a licensed insurance agent with Mutual of Omaha, join us to share her wealth of experience in the insurance industry.

In this episode, hosts Kay and Tanner are rolling up their sleeves to tackle one of the most essential drivers of business growth: conversion rate.

In this episode of The Ownership Advantage, host Tanner sits down with Jackson Tritt, the founder and creative director of JTX Media, a leading Austin-based video production agency. Jackson shares his expertise on the vital role video plays for businesses today, especially small ones, and how harnessing video as a skill can significantly amplify brand presence.

In this insightful conversation, your host Tanner sits down with Jeff Floyd, the president of CMIT Solutions in Round Rock. Jeff shares his journey of transitioning from working in corporate settings to becoming a small business owner.

This week, join Tanner and Kay as they take a deep dive into the intriguing world of profit margins. Building upon the groundwork laid in previous discussions, our hosts unravel the secrets behind boosting your business's profitability through the concept of 'Five Ways'.