The Orbit Marketing Podcast – Details, episodes & analysis

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition.

In this interview, Manny shares his best practices for growing a newsletter with paid ads.

We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM).

If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals.

Chapters:

00:00:00 - Working with the Content You Love

00:01:44 - From Job Hunting to Entrepreneurship

00:05:48 - How to Grow on Social Media Organically

00:07:45 - Subscribers and Newsletter Milestones

00:11:57 - Newsletter Strategy Optimization

00:13:58 - The Importance of Landing Page and Thank You Page Audits

00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth

00:20:12 - What is Subscriber Persona?

00:22:20 - Different Strategies for B2C and B2B

00:24:26 - Incentives for Lead Generation and Subscriber Engagement

00:28:45 - Navigating Newsletter Fatigue

00:30:37 - Understanding your true Total Addressable Market (TAM)

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect Connect with Manny Reyes and Boletin Growth:

→ Boletin Growth: https://www.boletingrowth.com/

→ Manny's LinkedIn:  https://www.linkedin.com/in/mannyreyesm/  

→ Manny's Twitter: https://x.com/mannyyreyyes?lang=en

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains.

In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks.

Chapters:

00:00:00 - Improving Cold Outreach Strategy

00:05:34 - Becoming an Automation Expert

00:08:24 - Automation for Lead Generation on LinkedIn

00:11:19 - The Challenge of Scraping Engagements and Notifications

00:14:04 - The Power of Genuine Connection

00:16:49 - Providing Value Before Asking for Anything

00:19:27 - Building Authority and Warm Connections on LinkedIn

00:24:49 - Idea Generation and Automation Technology

00:32:45 - The Founder's Attention Management

00:35:30 - Smart but Arrogant Approach to Tasks

00:38:01 - The Art of Business

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Grant Hushek and GrantBot Process Consulting:

→ GrantBot Process Consulting: https://www.grantbot.co/

→ Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/  

→ Grant's Twitter: https://x.com/granthushek

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project.

This conversation covers:

00:05:13 - The Challenges of Organic Farming

00:07:50 - The Origins of Uncle Matt’s Orange Juice

00:15:46 - The Benefits of Organic Farming

00:18:32 - Overcoming Business Plateaus

00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger

00:32:09 - Staying True to Your Mission Statement

00:34:46 - Transitioning to Regenerative Agriculture

00:37:34 - The Importance of An Organic Certification

00:40:10 - The Benefits of Citrus Fiber

Connect with Matt McLean:

→ LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/

Learn More About Uncle Matt's:

→ Website: https://shop.unclematts.com/collections/uncle-matts-orange-juice

Support The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review.

→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834

→ Drop us an email: LouisandKyleShow@gmail.com

→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:

→ Twitter: https://twitter.com/LouisKyleShow

→ Instagram: https://www.instagram.com/louiskyleshow/

→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:

→ Read Louis' Newsletter: https://louisshulman.substack.com/

→ Louis' Twitter: https://twitter.com/LouisShulman

→ Kyle’s Twitter: https://twitter.com/_kylebishop

→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/

→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Links: 

→ Tiago on Twitter: https://twitter.com/fortelabs

→ Tiago on YouTube: https://www.youtube.com/c/TiagoForte/featured

→ Building A Second Brain: https://www.buildingasecondbrain.com/

→ Free to Learn: https://www.amazon.com/Free-Learn-Unleashing-Instinct-Self-Reliant-ebook/dp/B00B3M3KZG/ref=sr_1_1?crid=3BJXM4NZUUD6C&keywords=free+to+learn&qid=1651184165&sprefix=free+to+learn%2Caps%2C139&sr=8-1

 

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Links: 

Stefan on LinkedIn: https://www.linkedin.com/in/stefanvonimhof/

Stefan on Twitter: https://twitter.com/stefanvonimhof

Alts Co: https://alts.co/

 

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jack is a long-term thinker in a short-term, cyclical industry. His company, Crypto Pragmatist provides excellent, institutional-grade investment memos and newsletters on the altcoin industry. 

Jack's excellent thinking and value is reflected in his twitter following, having gone from 48k at the time of this interview (Feb 9) to 70k at the time of publishing (April 1).

Disclaimer: As is always the case, we are just having fun. This is not financial advice. 

Links: 

Jack's thread on BitFinex Hack: https://twitter.com/JackNiewold/status/1491196199256608770

Jack's Twitter account: https://twitter.com/JackNiewold

Naval's famous Wealth Thread: https://twitter.com/naval/status/1002103360646823936

Visual Capitalist blog: https://www.visualcapitalist.com/

 

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Maria Brito is an award-winning New York-based contemporary art advisor, author, and curator. Maria is a Harvard law graduate originally from Venezuela. 

Links:

Maria's Book: https://www.amazon.com/How-Creativity-Rules-World-Business-ebook/dp/B09GXM8NMG/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1647465091&sr=8-1

Maria's Instagram: https://www.instagram.com/mariabrito_ny/

Maria on Twitter: https://twitter.com/MariaBrito_NY

Maria's Website: https://www.mariabrito.com/bio

 

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Joel Hansen is the Head of Marketing for LOI Venture and author of PersonalBrandBrief.com. LOI Venture is a $20M seed-stage venture fund investing in Canadian founders under 30. 

Joel has participated in over 100+ events for organizations like Microsoft, UBC, University of Toronto, LA Staples Centre, Rogers Arena, Brainstation, and Linkedin HQ.  Joel has also given 2 TEDx talks. 

Creators Mentioned: Li Jin, Shane Parrish, Balaji Srinivasan, Shaan Puri

Links:

Joel's Cohort Based Course: https://maven.com/joel-hansen/linkedin-masterclass

Joel on Twitter: https://twitter.com/joelshansen

Joel on LinkedIn:  https://www.linkedin.com/in/joelshansen/

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Shane Heath is a designer, painter, surfer, artist, contrarian, and serial entrepreneur. He is also an avid practitioner of Jiu-Jitsu, a self-experimenter, and a deep intentional thinker. Through his own struggles with coffee he created a product to help himself first, and now others. MUD\WTR the company has made headlines for its incredible growth, employee benefits and retention, and of course great products. 

Links:

Try MUD\WTR: https://mudwtr.com/collections/shop

Follow MUD\WTR on Instagram: https://www.instagram.com/drinkmudwtr/

Follow Shane on Instagram: https://www.instagram.com/somanypossibilities/

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

David Perry began developing video games out of his bedroom at 15. Over the next thirty years, he was a leading game designer and worked with companies like Disney, McDonalds, and Atari creating games like Teenage Mutant Ninja Turtles, Aladdin and the Matrix video game. In that time he built and sold two companies: Shiny Entertainment to Atari, and Gaikai to Sony (300M+).

His expertise lead to a main stage TED talk (1M+ views),  an honorary doctorate in Engineering from Queens University, and guest speaking at Stanford, MIT, and many others.

After selling Gaikai, David "retired" and picked up photography as a hobby. He noticed while doing self portraits for influencers that the monetization scheme for influencers was broken. He dived into the industry and then founded Carro in 2017, a cross platform Shopify app that allows influencers and brands to collaborate together to make more sales, and strengthen their brands.

Links:

→  Check out Carro: https://getcarro.com/

→ Follow David on Twitter: https://twitter.com/dperry

→ Books mentioned: The Lean Startup & The Element by Sir Ken Robinson

→ Watch David's Ted Talk: https://www.ted.com/talks/david_perry_are_games_better_than_life

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=Louis

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834

→ Reach out on Twitter: https://twitter.com/LouisKyleShow

→ Drop us an email: LouisandKyleShow@gmail.com

→ Follow on Instagram: https://www.instagram.com/louiskyleshow/

→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/

→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com