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Explore every episode of the podcast The Online Course Show

Dive into the complete episode list for The Online Course Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)20 Feb 202500:53:15

In this episode, I sat down with Jasmine Jonte, a true expert in course creation and founder of Cre8tion Co. Jasmine has helped top consultants, speakers, and coaches craft online courses that are not only engaging but also deliver powerful results. She shared her secrets for building courses that students rave about, explaining the key elements that make a course impactful, actionable, and unforgettable.

We dove deep into topics like how to structure a course for maximum engagement, common mistakes to avoid, and what separates a successful course from the rest. Whether you’re creating your very first course or looking to revamp an existing one, Jasmine’s insights will inspire you to level up your course game and stand out in your niche.

🎓 Watch the Free Workshop: https://oc.show/workshop

📹 Watch the episode on YouTube: https://youtu.be/mxnExF9YXPk

📦 Links & Resources:
Jasmine’s Website: cre8tion.co
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy 

 

249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every Time13 Feb 202500:11:30

Feeling overwhelmed, stressed, or like there’s never enough time in the day? In this episode, I share the exact system that transformed my productivity and helped me reclaim my time while staying fully present with my family.

These seven powerful rules, refined through my own trial and error, will help you go from spinning your wheels to crushing your goals. Plus, I’m introducing you to two game-changing tools that can take your productivity to the next level. Whether you’re scaling your online course business or simply looking to get more done with less stress, this episode is packed with actionable strategies to help you thrive.

🎓 Watch the Free Workshop: https://oc.show/workshop

📹 Watch the episode on YouTube: https://youtu.be/4S4udbuNo2w

📦 Links & Resources:

David Allen’s Book: Getting Things Done
Stephen Covey’s Book: 7 Habits of Highly Effective People
Alexis Hasselberger: alexishasselberger.com
Project Management Tool: Notion
Ideas Capture Tool: Brain Toss

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

241: How To Have a Killer LOGO For Your Brand05 Dec 202400:05:40

Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out.

Episode Highlights:

  • Why your logo matters—but not more than progress in your business.
  • Key logo design principles: simplicity, audience alignment, flexibility, and memorability.
  • Jacques’ experience with DIY logos and why outsourcing is the smarter move.
  • A step-by-step guide to running a logo design contest on 48hourslogo.com.

Watch on YouTube:  https://youtu.be/BY1gF-iQx4Q

Jacques’ affiliate link for 48 Hours Logo: https://oc.show/logo

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

 

153: Putting Student Experience First & The Pain Of Getting an iPhone App Approved (featuring Chris Benetti)27 Oct 202000:01:28

For those of you who have been listening to the podcast for a while, you know that I’ve been on the hunt researching a ton of new platforms for the reboot of my online piano course. On today’s episode, I interviewed with Chris Benetti from Members Pro - one of these many platforms I’ve been looking into. Chris and I had a great chat about what it takes to create a new online course-focused platform, how to ensure student success, the pain of creating Apple apps, and much more.

“If you don’t have people coming through your course and having success, you don’t really have a proper business… Do everything you can help people to have success with your programs and to create raving fans with what you’ve built for them.”

-Chris Benetti

In This Episode, We Talked About:
  • (0:42) What I’m excited about for rebooting vs. relaunching
  • (2:16) How my live bootcamp is going
  • (3:55) Thoughts from David on his friend’s course journey
  • (8:04) Will we watch The Social Dilemma?
  • (9:07) Staying on the lookout for and inspiration best practices
  • (12:40) The Win of the Week and our thoughts
  • (20:12) How you can submit your own Win of the Week
  • (20:58) Setting the stage for today’s video
  • (24:07) Chris’s entry into the online course world
  • (28:59) Why Chris’s focus resonates with me
  • (31:51) Talking ClickFunnels cons and my journey
  • (33:53) Why Chris created Members Pro
  • (35:19) Comparing Members Pro to other platforms
  • (38:11) What Members Pro is working on now
  • (43:31) Future features vs. current selling points
  • (46:03) Customizable course themes
  • (47:32) Platform self-promotion and my dream app wishlist
  • (49:03) When Members Pro is rolling out new features
  • (52:11) Chris’s thoughts on apps with Apple integration vs. Google
  • (58:51) How Chris and his business partner started working together
  • (1:02:43) His advice for new and aspiring course creators
  • (1:04:12) Where to find Chris online
  • (1:05:29) Thoughts on online course fulfillment
  • (1:07:07) David’s thoughts on affiliate opportunities
  • (1:08:43) Community and platforms
  • (1:11:17) Our perspectives on gamification
  • (1:13:30) The obstacles to selling an app through Apple
  • (1:15:32) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

 

Links

Offers and Tools:

Guest Links:

Books and Resources:

Jacques’ Courses:

David’s Courses:

152: Better Business Model: Online Courses or SaaS? (featuring Brennan Dunn)20 Oct 202001:27:09

If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I’ve been looking forward to interviewing him. But Brennan is not a one-trick pony: in his “spare time” he has a successful Saas business and flies planes for fun! It was great to get his perspective on what works for him, how he juggles different passions, and hear his advice for new and aspiring course creators.

“The best courses are reactions to what people are already telling you.”

- Brennan Dunn

In This Episode, We Talked About:
  • (0:40) Thoughts on an honor my business recently received + how I got my face on TV
  • (4:15) How things are going with my new hire
  • (6:32) Is David selling my piano course? And what my affiliate structure looks like
  • (10:00) The backstory for today’s interview
  • (12:57) Flying vs. working on Brennan’s online course business
  • (15:10) Where Brennan spends most of his time
  • (18:15) Getting off the hamster wheel while keeping things running smoothly
  • (21:46) Comparing funnel strategies
  • (25:34) How Brennan creates text-based courses
  • (26:46) His very first course sale
  • (29:39) Do older models still work?
  • (31:26) How I heard about Brennan and Right Message
  • (32:44) Who is a good fit for RightMessage?
  • (43:06) The importance of split-testing for targeted marketing
  • (48:49) Brennan’s thoughts on SaaS businesses versus online courses
  • (52:33) Lifestyle considerations
  • (54:46) How Brennan handles using brand names in his course names
  • (57:52) Platforms and tools he loves
  • (59:56) Community building for online courses
  • (1:02:22) Brennan’s advice for new and aspiring course creators
  • (1:06:24) Why live course components are underrated
  • (1:08:00) Where to find Brennan and his products
  • (1:08:53) David and I discuss Brennan’s story
  • (1:10:02) Improving systems and planning for “2nd resolution season”
  • (1:14:06) Creating scarcity
  • (1:15:34) Thoughts on pivoting and recognizing needs
  • (1:19:10) Audience segmentation and personalization
  • (1:23:34) Why I refuse to get into SaaS products
  • (1:26:26) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

 

Links Offers and Tools: Guest Links: Books and Resources: Jacques’ Courses: David’s Courses:
151: Courses Change Lives – A Success Story from Jacques’ Piano Course (featuring Ken Richard)13 Oct 202001:14:17

If you’re an online course creator, you know that hearing from successful students about their progress is one of the best feelings in the world! Today’s interview wasn’t originally destined for this show, but talking to my former student Ken Richard reminded me how powerful it is to hear when your resources have made an impact on someone’s life. At the end of the day, student success is the most important goal of any online course, so I hope you feel inspired by what you hear today. ;)

“With all the noise in our lives, you just don’t know what you can do… Push yourself. If it’s uncomfortable, that’s where you’ve got to go.”

- Ken Richard

In This Episode, We Talked About:
  • (0:45) Why today’s episode is different
  • (1:24) Thoughts from David on helping people go further and trying new ways of doing things
  • (9:48) Setting the stage for today’s conversation
  • (11:54) The experience that inspired Ken to get into piano
  • (16:54) Why he chose Piano In 21 Days
  • (23:02) Where to find Ken’s original music and what his endgame is
  • (26:33) The highlight of his piano journey so far
  • (30:52) Unlocking potential and why it doesn’t have to be so hard
  • (36:09) The power of being able to share your passion
  • (40:07) How Ken got over his reluctance to start composing
  • (43:50) Learning from different teachers and branching out
  • (48:12) Is it possible to learn piano so quickly?
  • (51:03) Our thoughts on Ken’s journey
  • (52:51) Why David thinks I should share certain success stories even more
  • (54:34) Living the lives we want to live
  • (56:48) The “bomb and gauge” technique
  • (59:06) Favorite concert experiences
  • (1:01:38) Do we have famous doppelgangers?
  • (1:03:10) Composition vs. improvisation
  • (1:06:14) Wrapping up
  • (1:08:59) A song from Ken

That’s all for now, folks! See you on the next episode of The Online Course Show.

 

Links Offers and Tools: Guest Links: Books and Resources: Jacques’ Courses: David’s Courses:
150: A Launch That Loses Money to a 6-Figure Launch 3 Months Later – What Changed? (Featuring Kate Kordsmeier)06 Oct 202001:46:52

If you’ve been listening to this podcast for a while, you know that my first online course was not an instant success. That’s why I love hearing from other course creators about the highs and lows of their own online course journeys. Guest Kate Kordsmeier has a fascinating tale of successful blogging, making money, losing money, and turning it all around.

“What I liked about courses was that it was a way to reach many more people, i.e. have a bigger impact but without having to do more work. I was trying to find something that was a little bit more scaleable, a little bit more passive...”

- Kate Kordsmeier

In This Episode, We Talked About:
  • (0:47) Catching up with David on getting traction with your content
  • (2:49) Reflecting on who’s inspired us and how co-hosting is going
  • (5:01) Why David’s learning about standup comedy
  • (7:46) What I’ve been working on lately
  • (9:06) Celebrating progress with my Next Level Course students
  • (11:23) Introducing Kate and how she got started in online courses
  • (14:21) Why online courses instead of a book or a blog post?
  • (18:09) Going beyond basic content
  • (19:59) How Kate handles video coaching
  • (25:30) What about students who aren’t on social media?
  • (29:00) Value propositions + success stories
  • (34:11) How Kate has structured her course content
  • (35:32) Taking the course from idea to finished product
  • (38:39) Learning from a low point
  • (43:18) How Kate’s launch style has evolved
  • (44:59) Does passive income really exist?
  • (48:55) How the pandemic has affected her family and business
  • (54:39) Transitioning into an evergreen marketing model
  • (1:00:41) My suggestions for how Kate could relaunch to people on her list
  • (1:08:44) Conversion rates and traffic sources
  • (1:11:06) Making decisions based on niche and personality
  • (1:19:01) Kate’s favorite tools and platforms
  • (1:28:31) Advice for new and aspiring course creators
  • (1:30:52) David and I discuss the launch rollercoaster
  • (1:34:14) Recent changes in my business
  • (1:42:08) The value of analytics
  • (1:44:07) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

 

Links Offers and Tools: Guest Links: Books and Resources: Jacques’ Courses: David’s Courses:
149: Nate Dodson is Back with Updates on his 7-Figure Microgreens Course Business29 Sep 202000:57:50

Hands down, today’s guest has been the most-requested by my podcast listeners for quite some time. Way back when I first started The Online Course Show, Nate Dodson joined me each week as co-host and new course creator. The rest is history! And at long last here we are with an update of where Nate’s at with his course business, what’s changed for him (and what hasn’t), plus a fun bonus story that may call into question the definition of “takeout.”

“There was a huge demand for this, and no one was filling the demand. I jumped right in… If you’re going to get started in an online business, being smart about it, doing some research, and finding areas of unfulfilled demand will make it feel more like luck.”

- Nate Dodson

In This Episode, We Talked About:
  • (0:43) Bringing back a much-requested guest to the show
  • (1:50) Milestones and different ways of measuring success
  • (8:50) How Nate discovered his niche and how it works
  • (10:23) Radical personal finance and failing to succeed
  • (15:43) Has having a profitable business changed Nate’s lifestyle?
  • (17:44) A question from David’s wife
  • (19:20) Ideas vs. money
  • (21:53) A typical week for Nate now that his business is mostly automated
  • (24:16) Accountability and maintenance
  • (25:38) Perks of having an online business
  • (27:24) Considerations about hiring employees vs. contractors
  • (29:52) Success stories from Nate’s students
  • (32:10) Exciting moments in the online course journey
  • (33:48) How Nate and I met
  • (35:36) Burning out and looking to the future
  • (41:30) Are physical product offerings worth it?
  • (43:06) (Not so) embarrassing stories from early on
  • (46:38) Favorite podcast recommendations
  • (47:37) Nate’s advice for new and aspiring course creators
  • (50:37) Thoughts on passive income
  • (53:46) His favorite software and tools
  • (54:40) Motivation and mentorship
  • (56:55) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

 

Links Offers and Tools: Guest Links: Books and Resources: Podcasts: Jacques’ Courses: David’s Courses:
148: 7 Figures Teaching Photography by Focusing on Transformation (Featuring Tim Shields)22 Sep 202002:24:31

Just like anything else in life, not everyone in the online course community is the same or does things the same way. And that’s a good thing, because it means I get to interview other course creators and find how they’ve achieved success - even if their approach differs in some ways than mine. Today’s guest Tim Shields is the perfect example of this, and we had a great discussion about what works for him and his business.

“You have to take the first step… Stop dreaming and start taking action.”

- Tim Shields

This episode is chock-full of interesting tidbits and inspiring stories, so I hope you enjoy tuning in!

In This Episode, We Talked About:
  • (0:37) Upgrading and re-recording my course content
  • (2:43) Will my course always be on ClickFunnels?
  • (3:58) Expanding my team
  • (9:14) Backstory for today’s interview
  • (10:22) The Two Comma Club and what it means to Tim
  • (13:24) Digital vs. physical products
  • (16:35) How Tim found his passion and why he didn’t start sooner
  • (20:02) His “origin story”
  • (24:04) Where Tim’s audience came from
  • (26:39) How his lead magnet works
  • (28:31) The secret of successful masterclasses
  • (32:20) Transformation vs. information
  • (35:20) Communicating the concept of why his course is different
  • (37:09) Success stories from Tim’s students
  • (41: 23) Why we initially connected
  • (42:26) The value of awarding students for their achievements
  • (51:26) Incentives and tie-ins
  • (53:07) How Tim handles his student community
  • (52:10) Webinar systems and strategies
  • (1:04:38) Tim’s thoughts on selling additional products beyond an online course
  • (1:05:35) An aside on synergy and Tim’s work schedule
  • (1:06:29) Selling something new with tangible scarcity
  • (1:08:41) The circle of focus
  • (1:11:39) Tim’s course offerings with multiple launch funnels
  • (1:17:23) The importance of testing ideas
  • (1:20:11) Tim’s right-hand man for video editing and how he uses that video content
  • (1:21:57) His wife’s role in his work
  • (1:23:39) The beauty of outsourcing after bootstrapping early on
  • (1:25:42) Thinking about platforms, strategies, and ads
  • (1:33:19) Strengths and weaknesses of popular platforms
  • (1:38:47) Tim’s love/hate relationship with his email management software
  • (1:41:35) His thoughts on taking action on dreams
  • (1:45:33) David and I discuss Tim’s rapid success and The Two Comma Club
  • (1:49:35) The importance of reaching out and building credibility
  • (1:52:03) Thinking about how YouTube benefits different people differently
  • (1:55:45) How my advice to course creators is evolving
  • (1:57:56) The difference between information and transformation
  • (2:01:51) Do music skills give people an edge in attracting the opposite sex
  • (2:04:40) Thinking about how to help my students showcase their progress
  • (2:06:26) Discussing Tim’s “webinar sandwich” and work schedule
  • (2:08:46) Why I haven’t focused on hiring people who live near me
  • (2:11:11) Simplicity and freebies
  • (2:17:05) Re-recording and re-evaluating as I prepare for a re-launch
  • (2:17:13) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links
147: How to Run a Successful MEMBERSHIP with over 2,500 Active Members (Featuring Dr. Marnie Ginsberg)15 Sep 202001:33:01

When I first started researching Dr. Marnie Ginsberg’s story, I was blown away by the success she’d had in helping teachers help their students improve their reading literacy. It was a no-brainer that I had to have her on The Online Course Show to talk about how her membership model course has worked, what she’s learned on her online course journey, and why she’s so passionate about what she does.

“Don’t get overwhelmed by all the things. No one can do all the things, [so] focus on finding the core things… Consistency and persistence and listening to your community will teach you to provide what they want.”

- Dr. Marnie Ginsberg

It was fantastic to hear about the impact that Dr. Marnie’s resources are making on the world. Chatting with her was super-inspiring, and I think you’re going to really enjoy hearing what has worked for her business as it's grown!

In This Episode, We Talked About:
  • (0:44) Upgrades and updates
  • (4:11) Engaging an audience while giving presentations virtually
  • (8:41) Relaunch magic
  • (9:45) Setting the stage for today’s interview
  • (11:45) Introducing Dr. Marnie and why she created her course
  • (14:53) Why this niche is so important both for families and teachers
  • (21:12) Dr. Marnie’s membership model
  • (23:47) How she set up her course + membership business
  • (28:17) Group coaching considerations
  • (30:37) Building a community and platform choices
  • (33:54) How does Dr. Marnie keep retention rates up?
  • (37:06) Learning from bingeable shows like Stranger Things
  • (39:10) Can a membership site get too big?
  • (41:04) What led Dr. Marnie to dive deeper into her niche and share it with the world
  • (45:38) First sales, breakthroughs, and passion
  • (50:07) Her response to skeptics (plus parallels and contrasts with piano learning)
  • (52:21) Stories of how her resources have impacted people’s lives
  • (56:24) Being a guide for students on their learning journey
  • (1:00:09) Where does Dr. Marnie’s traffic come from?
  • (1:02:43) How much is too much to spend on Facebook leads?
  • (1:04:52) Funnels, freebies, and webinar evolution
  • (1:09:29) Creating scarcity
  • (1:10:38) Systems and struggles
  • (1:15:04) How the pandemic has affected Dr. Marnie’s business
  • (1:17:56) Her advice for new and aspiring course creators
  • (1:19:15) David and I discuss different course models
  • (1:28:21) Community options and the Facebook debate

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links
146: How Just $10 in Startup Costs Led to a Ultra Successful Online Course Business (featuring Jono Petrohilos)08 Sep 202002:08:57

We’re back with another exciting interview from a successful online course creator! Guest Jono Petrohilos has an amazing story of bootstrapping his way from a tiny course investment to a thriving business in his fitness education niche. I loved hearing how Jono’s openness and drive made all the difference in his online course’s success, and we had a great chat on best practices for people at different stages in their own journey.

“‘Build it and they will come’... is just about the worst marketing strategy there is.”

- Jono Petrohilos

Without further ado, it’s time for a deep dive into what has worked for Jono and his online course business. Get your notebook and pen ready - there’s lots of great food for thought here!

In This Episode, We Talked About:

  • (1:04) Why David is so excited about Next Level Courses
  • (3:27) An epiphany I had on what platform to use for group coaching
  • (6:04) Observations and feedback on how the podcast is evolving
  • (10:15) My fanboy expectations being met and exceeded
  • (13:51) Favorite takeaways from a recent learning opportunity
  • (23:14) Setup for today’s interview
  • (24:40) Getting to know Jono
  • (27:10) How a learning mindset led Jono to success and prepared him for his online course journey
  • (35:19) How he realized he could avoid a lot of upfront costs
  • (39:56) Jono's very first launch
  • (47:22) Building up a contact list
  • (50:14) Going where your audience is
  • (56:49) Course validation and pre-selling
  • (1:01:36) What about course creators who don’t have an audience?
  • (1:15:14) The power of giving value away for free
  • (1:17:08) Having fun... and avoiding being called a stalker?
  • (1:19:56) How Jono’s business is currently structured
  • (1:24:02) Turning points that led to success
  • (1:30:51) The theme throughout Jono’s journey
  • (1:36:37) A favorite student success story
  • (1:41:28) Jono’s platforms of choice
  • (1:47:53) Dave’s thoughts on Jono’s story
  • (1:52:26) What we assume our audience is vs. who they really are
  • (1:53:42) Starting where you are
  • (1:58:26) Am I too cool for David’s latest suggestion?
  • (2:01:41) The Online Course Guy catchphrase… maybe
  • (2:05:17) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links

Jacques’ Courses:

145: Is Mighty Networks the New GOLD STANDARD as an Online Course Platform? (Featuring Gina Bianchini)25 Aug 202001:33:32

Lately I’ve been hearing a lot of buzz around new community-building platforms, and rightfully so. Community is so important to almost every aspect of life and that includes the online course world! As my business grows, my perspective on community has definitely evolved, and that’s why I found it so interesting to speak with guest Gina Bianchini on today’s episode. As founder of Mighty Networks, Gina is clearly passionate about this topic and had some great tips to share.

"When I started with a community… everything changed."

- Gina Bianchini

No matter what stage you are in on your online course journey, considering how you build your community is time well-spent. What platforms seem like a good fit for your audience? What makes sense for your niche? I’d love to hear what has worked for you.

In This Episode, We Talked About:

  • (0:53) An update on sales and ads from David
  • (3:49) Recent upgrades I’m very excited about
  • (8:56) Content repurposing on the podcast
  • (13:40) “Celebrity sighting” stories
  • (17:30) Thinking about online communities and context for today’s show
  • (21:52) Introducing Gina and her thoughts on learning in community
  • (30:10) My early motivations versus what makes me excited as an online course creator now
  • (35:59) Is it important to have your community and your course content all in the same place?
  • (42:31) Resistance to new platforms
  • (47:41) Can you keep old platforms while transitioning to new ones?
  • (50:37) Apps and accessibility
  • (56:18) New possibilities: what’s working and what probably won’t
  • (1:06:28) Tips for new and aspiring course creators on where to start
  • (1:14:56) Our thoughts on the ideas Gina shared
  • (1:25:44) Would I charge my students for community participation?
  • (1:30:39) Cool offers for my listeners

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
144: £20,000 a Month in Courses, Audience ONLY in the UK, and KNOWING You Can Do It (Featuring Stephanie Taylor)18 Aug 202002:02:06

It’s time to get back into interviewing successful course creators and hearing what makes them tick. Today’s guest Stephanie Taylor is new to the show and relatively new to the online course world, but she already has a fantastic story and some important lessons to share. And as one of my former coaching students, it’s super-fun to get Stephanie’s perspective on things since we first started working to take her course to the next level.

"You have everything you need within you to be successful. You just have to believe it."

- Stephanie Taylor

It was awesome to catch up with Stephanie, hear how her business has been growing, and learn what she’s doing to keep her course successful and her students happy. Enjoy!

In This Episode, We Talked About:

  • (0.43) Life updates and how a throwback Online Course Show episode has been inspiring David
  • (3:53) An idea I’m working on for busy podcast listeners
  • (8:14) How I met today’s guest through my Next Level Courses program
  • (10:55) Introducing Stephanie Taylor and how she got into her current niche
  • (17:01) The realization that led Stephanie to create a course
  • (22:09) Her first launch and why her audience resonated with her message
  • (25:07) Where her first paying customers came from
  • (26:47) Facebook groups and a “horrendous webinar” story
  • (29:22) How Stephanie deals with the tech side of things
  • (31:38) The importance of persistence
  • (32:39) How Stephanie and I started working together
  • (41:35) Why she decided to make an investment in her course’s success
  • (42:42) What we focused on while working on relaunching Stephanie’s course
  • (43:56) The impact of adding an evergreen funnel and the “magical” feeling of making an evergreen sale
  • (46:58) Average sales and how world events have affected Stephanie’s business this year
  • (49:14) Facebook ads and other traffic sources
  • (52:46) What online course success has meant to Stephanie and her family
  • (55:38) What it means to be a leader in your niche
  • (57:19) The role Stephanie’s sister plays in their business
  • (1:00:50) Teamwork and communication
  • (1:02:22) Why Stephanie prefers to do fewer live launches
  • (1:04:00) Handling late enrollment requests with offer-based incentives
  • (1:05:08) Pricing in the year of a pandemic
  • (1:07:53) Webinar evolution
  • (1:11:33) Stephanie’s newest ventures in different mediums
  • (1:12:56) Why she’s excited about repurposing content from livestreams
  • (1:16:12) Who her content is primarily for
  • (1:17:26) Why write a book? + how Stephanie avoided a common mistake
  • (1:23:43) Gathering testimonials and the power of names
  • (1:29:27) Favorite tools and resources
  • (1:34:24) What Stephanie wants new and aspiring course creators to know
  • (1:40:57) David and I discuss our takeaways from the interview
  • (1:45:11) The way podcast helps listeners feel like they know you
  • (1:47:22) The importance of student success
  • (1:50:22) Celebrating success and creating excitement
  • (1:52:10) The value of mentoring and how to access my Next Level Courses resources
  • (1:54:44) Am I going to write a book?
  • (1:58:26) Thoughts on working with family
  • (2:00:00) Wrapping up with a special Deadline Funnels offer for my listeners

That’s all for now, folks! See you on the next episode of The Online Course Guy.

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240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)28 Nov 202400:50:07

In today’s episode, we’re exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prendergast, Evergreen funnel expert and author of 'Day 1 Evergreen'.

Abi shares her strategies for building authentic evergreen webinar funnels that generate steady income while enhancing the customer experience. We’ll cover her top tips for driving sales, creating genuine urgency, scaling with ads, and crafting high-converting, long-form sales pages - all with simple and effective tech solutions. If you’re ready to embrace a stress-free, scalable approach to online sales, this episode is packed with actionable insights to elevate your course business!

Watch the episode on YouTube: https://youtu.be/4AWlOv9fM8Y

Abi's Website: https://www.aptcontent.co.uk/
Abi's Book: https://www.amazon.com.au/dp/B0CVJRC5ST

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143: Road Trip Recap and The Online Course Guy CANCELLED?04 Aug 202000:35:53

At long last I’m back with my co-host, Dr. David Krohse. On today’s episode we’re talking all things road trip plus discussing why I recently had to take a step back and reassess my goals for The Online Course Guy and this podcast. We also got into our top podcast and audiobook recommendations… and David’s favorite song to mop to. ;)

" Trips like these are why I wanted to create this kind of online business."

- Jacques Hopkins

We enjoyed catching up and filling each other in on what’s been going on over the last several weeks. Buckle up, and whatever you do, don’t rent a Ford F 150 for a long road trip!

In This Episode, We Talked About:

  • (0:32) Getting back into the swing of things after traveling
  • (1:55) Highs and lows from the road
  • (9:07) The freedom of having an online business
  • (9:50) Favorite roadtrip stops for my family and David’s stops
  • (13:20) A funny story from David and our thoughts on gamification
  • (17:24) Podcast and audiobook recommendations
  • (23:25) Driving, posture, and theme songs
  • (26:26) Reassessing my goals and my brands
  • (29:47) Introducing David’s story to new listeners
  • (32.25) Recent interviews I’ve done and why I’m excited about them
  • (35:15) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
142: Ask The Online Course Guy28 Jul 202000:05:22

We’re keeping things short and sweet on this last episode before I return to my typical show format with co-host Dr. David Krohse. Today, I want to give you an opportunity to have your most pressing question about online course businesses answered. Make sure you stay all the way through to the end!

"Now is your chance. Now is your opportunity."

- Jacques Hopkins

In This Episode, We Talked About:

  • (0:37) Welcoming new listeners and a heads up about the podcast schedule
  • (1:19) The opportunity I’m presenting
  • (2:12) What I’m seeing in my podcast behind the scenes after recent interviews
  • (2:39) How you can help my show grow and also be rewarded for your effort
  • (3:18) Why I like to reply to people with videos when I can
  • (3:47) How you can get your question answered
  • (4:57) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
141: Week 4 & 5 of 5- Running an Online Course Business from the Road21 Jul 202001:24:47

I’m back with another on-the-road episode of The Online Course Show, this time coming to you all the way from Sedona, Arizona! Like the last several weeks, I’m recording this episode on my phone and keep things pretty simple since I’m traveling with my family.

 

Soon I’ll be back to my normal setup in my home office and my normal interview format along with co-host Dr. David Krohse. But right now I want to share with you some content from my “Simple Path to Online Course Success” webinar. I’m sharing this for two reasons: because the content itself is very valuable and because it’s the best way for you to understand the structure and flow of how my evergreen webinars work.

" I had no idea what I was doing when I got started and I was not an overnight success story… but eventually I figured it out and got results that were better and better. January 2017 brought in $22,000 in revenue and I have not gone below that in a single month since then."

- Jacques Hopkins

I appreciate you being here whether you’re a new listener or someone who’s been tuning all along! And I hope the info I share in this week’s episode sparks some food for thought about how your online course business can excel.

In This Episode, We Talked About:

  • (1:59) Traveling in 2020
  • (3:14) The business-related tasks I’m still doing each day
  • (4:57) The evergreen webinar content we’re covering in today’s episode, and why
  • (6:42) Welcoming new listeners
  • (8:07) Introducing the webinar and setting expectations
  • (10:04) Why I have credibility on this topic
  • (13:39) The 2 groups of people who will find this information useful
  • (14:45) You don’t need a big team or a huge amount of upfront investment to get started
  • (16:00) My thoughts on “overnight success” and my own journey
  • (17:29) Why someone who is not a “piano expert” is a successful piano course creator
  • (18:16) How this Online Course Show came to be
  • (18:56) Breaking success down into synergistic components
  • (21:42) Why I care more about setting up a good funnel than paid ads
  • (23:11) The joy of feeling like your business actually makes an impact
  • (24:58) How to set up the number one factor for success
  • (26:01) The key to generating consistent traffic without paid ads
  • (32:20) The value of sticking with a platform such as YouTube
  • (33:50) The evolution of my funnel and the strategy that made the biggest difference
  • (42:55) The importance of not over-complicating your funnel
  • (46:36) Focusing on transformation for your customers
  • (49:12) How I get reviews and testimonials
  • (55:52) Recommendations and free offers
  • (58:36) The Online Course Accelerator for new course creators
  • (1:01:52) Next Level Courses for course creators who want to level up
  • (1:12:33) Alternatives if you want to be a part of Next Level Courses without ClickFunnels
  • (1:17:54) Next Level Courses timeline
  • (1:22:41) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
140: Week 3 of 5 – Running an Online Course Business from the Road14 Jul 202000:15:21
What a week it has been! I literally recorded this episode standing in the middle of Yellowstone National Park while my kids were napping. My family is on week three of a summer roadtrip, and while that’s leading me to do some unconventional podcast episodes, it’s also reminding me just how much I enjoy being my own boss. ;)

"This is not a magic pill… but every day that passes I get better and better at this stuff."

- Jacques Hopkins

I hope you enjoy catching a glimpse of the freedom that having a successful online course can provide!

In This Episode, We Talked About:

  • (0:58) Recording on the road and introducing the show to new listeners
  • (2:39) A road trip update (bison and elk and nerve-wracking Arizona roads, oh my!)
  • (6:09) How my business is going while I’m away
  • (6:41) An exciting guest appearance I got to make recently
  • (7:36) Why and how I started my podcast
  • (10:24) Recommending key episodes for new listeners, plus a disclaimer
  • (12:16) Why you belong here and what’s coming up on my agenda for next week
  • (13:26) An invitation if you found your way here via Smart Passive Income

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
139: Week 2 of 5 – Running an Online Course Business from the Road07 Jul 202000:27:27
One of the big reasons I always wanted to start my own online business was to allow my family more freedom to travel and see the world. Right now we’re on the road for a 5-week trip, but that doesn’t mean that things aren’t still humming along for my business! I’m still checking in with my team, sales are still coming in, and I still have a whole lot of thoughts that may be helpful no matter where you are on your online course journey. ;)

"The allure of passive income is great… but it’s very rare where you’ve got that situation and don’t have to do some regular maintenance."

- Jacques Hopkins

I’m excited to share my thoughts on this short-and-sweet solo episode, so I hope you like what you hear!

In This Episode, We Talked About:

  • (0:42) Why this episode is different (and an audio quality disclaimer)
  • (1:22) The reason I always wanted to have my own online business
  • (2:31) How I engage with new students on a personal level - and why
  • (7:17) Staying on top of things while traveling across multiple states
  • (8:39) Thoughts on “courses about courses” vs courses in other niches
  • (12:29) A potential disadvantage to the way I do things
  • (14:38) Thinking about being proactive both in life and in business
  • (23:02) The importance of regularly checking in with your system
  • (24:32) Wrapping up

That’s all for now, folks! See you on the next episode of the “out of office” version of my The Online Course Show.

Links
138: Week 1 of 5 – Running an Online Course Business from the Road30 Jun 202000:14:41

I’m on the road with my family and chronicling how I run my online course business at the very same time! This and the next few episodes is going to be short and sweet, because as much as I love my Online Course Show audience, I love my family more. ;) But that doesn’t mean we can’t dive into how my business and my work process functions while I’m away from home.

"Being able to do something like this and still be able to run my business and serve others is one of the main reasons I got into this."

- Jacques Hopkins

I hope you enjoy catching a glimpse of the freedom that having a successful online course can provide!

In This Episode, We Talked About:

  • (0:44) Why this episode is different (and an audio quality disclaimer)
  • (1:35) My plan for upcoming episode content
  • (2:50) The very first thing I do when I get ready for working away from home
  • (3:29) My most essential daily tasks
  • (5:13) Am I still livestreaming during my trip?
  • (5:59) Website updates and segmentation
  • (7:36) New training I’m making available on my site
  • (8:34) A recent funnel fire I had to put out - while on a walk with my family
  • (13;03) A realization regarding online courses about online courses

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
137: What I Spend Each Month In My Online Course Business23 Jun 202000:48:44
When you’re starting an online course business, you probably have a lot of questions about what it will take to keep that course running smoothly every month. My business has evolved a lot over time, and that means my expenses have evolved too. And that’s what we’re here to talk about today!

"You have to be your own CFO"

- David Krohse

No matter what stage your business is in, you probably have expenses! In this episode we’re taking a look at all the essential tools and services I pay for - and why I think they’re worth it.

In This Episode, We Talked About:

  • (0:47) Dave’s story about being in an online course mindset and cost/benefit analysis
  • (3:52) My latest launch
  • (5:25) Learning from imperfect leaders and thinking about success
  • (8:39) A life update made possible by my online course business
  • (10:04) Setting the stage for discussion of my monthly expenses
  • (14:10) My credit card rewards recommendation
  • (14:46) Spending on tools, ads, and cloud storage
  • (21:46) What I’m doing for Instagram content so far
  • (24:08) Physical pack components and how I handle shipping
  • (28:04) More expenses and outsourcing costs
  • (29:28) Why I love StreamYard
  • (32:31) Staying organized, handling ads, and customizing communications
  • (34:51) Thoughts on Wistia, Canva, and Zoom
  • (37:07) Payments I handle outside of my credit account
  • (37:25) How much did I spend on advertising, course supplies, and processing fees in April?
  • (39:13) Contractors’ fees and handling business while away
  • (39:56) My experience with Evolved Finance so far
  • (41:27) My business wishlist and what I’m enjoying being able to afford for my business
  • (43:22) Pitfalls new business owners should be aware of
  • (46:34) Three key tools and why I didn’t include them in my monthly expenses
  • (47:37) Wrapping up

Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.

Links
136: Webinar CONTENT – How to Structure Your Webinar to SELL Your Online Course16 Jun 202000:51:30
Stacks and secrets and sales - oh my! We’re talking all about webinar content today, because I firmly believe that your webinar can be a huge driver of sales if you set it up right. If they check certain boxes for the audience and are structured in a certain way, they can really help your audience break their false beliefs about your niche.

"You’ve got to help people break through objections."

- Jacques Hopkins

David and I had a lot of fun discussing the ins and outs of my webinar and what I’ve learned over the years of working on it. Once you understand the basic structure of how to do an effective webinar presentation, you can apply this knowledge to just about any niche!

In This Episode, We Talked About:

  • (1:44) Life updates and recent events
  • (4:03) Facebook communities and why I’ve been going live more often
  • (9:24) A book recommendation and update from David
  • (13:29) The Win of the Week
  • (16:58) My top 4 favorite tools
  • (17:35) Do webinars work?
  • (20:53) Webinar icebreakers and presentation openers
  • (22:12) Incentivizing attendees to watch the whole webinar
  • (24:14) How to use an epiphany bridge
  • (26:46) The importance of stories
  • (27:20) Creating “The 3 Secrets” from false beliefs, with examples from my niche
  • (31:24) How to deal with skepticism
  • (32:20) The 3 types of false beliefs, with more examples
  • (37:29) Transitioning into selling
  • (39:11) “The Stack” for webinars
  • (42:54) How to do a price reveal
  • (44:45) Storytelling to combat false beliefs
  • (47:45) Ending your webinar + thoughts on webinar length
  • (49:24) Wrapping up

Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.

Links
135: The ULTIMATE Online Course Funnel09 Jun 202000:46:45

When I first started my online course business, I didn’t even really know what a “funnel” was. Sales funnels can be confusing, even for people who are a bit savvier than I was back then! And that’s why David and I are doing a deep-dive into the why and what of funnels – plus how I’ve set mine up to drive sales for my online piano course.

"The importance of a funnel is really building a rapport and a relationship with your prospective customer."

- Jacques Hopkins

Wherever you’re at on your online course journey, you can benefit from taking a close look at your sales funnel (or lack thereof)! And you just may want to break out the notepad and pen for this one. ????

In This Episode, We Talked About:

  • (2:27) My update on affiliate promotions for my piano course plus more exciting milestones
  • (8:05) Thoughts on creating moments of celebration
  • (10:36) Tips and tricks for better posture with Doctor David
  • (15:40) The Win of the Week
  • (19:56) Funnels: how I started mine and how I hope to help in this episode
  • (22:25) The psychology of my website homepage and opt-in
  • (24:54) Surveying and segmenting my potential students
  • (27:00) Creating a two-pronged enrollment window
  • (28:42) Hot leads and evergreen webinars
  • (29:36) How I provide value to potential students and build rapport
  • (30:54) Why I don’t constantly promote my webinar to people in my funnel
  • (31:57) Staying out of the Spam folder
  • (32:33) Opening enrollment
  • (33:31) Closing cart and ending the funnel
  • (34:07) Offering incentives + how I plan to tweak this process
  • (38:43) The value of my funnel and why funnels alone don’t equal sales
  • (40:59) Thinking about relaunching and future webinars
  • (43:45) How you can see my funnel emails firsthand
  • (44:29) An exciting update for course creators who want to take their course business to the next level
  • (45:41) Wrapping up

Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.

Links
134: Privacy Policies, Terms of Use, and Other LEGAL Considerations for Course Creators02 Jun 202000:58:10
If you’re like me, the legal side of an online course business can be intimidating. Privacy policies, trademarks, pirating… so many legal concerns to consider! Fortunately, lawyer and course creator Autumn Witt is here on today’s episode to break down some of the most important considerations in this topic for online course businesses.

"I put a lot [of my audience's feedback] into packaging up what needed to be in my course."

- Autumn Witt

Autumn shared a wealth of insight on how new and old course creators alike can identify legal concerns and take action no matter what stage your business is in. I’m still mulling over what I learned in today’s episode, and I’m definitely going to be taking some of Autumn’s advice for my own online course business.

In This Episode, We Talked About: 

  • (3:32) Celebrating wins and sharing a fun giveaway I did for my piano students
  • (6:16) What makes this podcast different
  • (6:55) What percent of my students are in the US, and what does that have to do with my accent?
  • (9:29) An idea I’m considering as a way to serve my students better
  • (12:56) Affiliate updates for my course
  • (17:02) Introducing Autumn and how she helps course creators
  • (19:58) The biggest mistake course creators make when it comes to legal considerations
  • (20:43) Privacy policies, disclaimers, and terms of use
  • (23:33) Templates versus working with an attorney for custom legal advice
  • (24:20) Big online course names that Autumn has worked with
  • (24:54) Legal concerns to know when starting an online course
  • (26:36) Dealing with refund requests and disputed charges
  • (28:27) How scaling up affects your business legally
  • (29:41) How much does registering a trademark cost?
  • (30:53) Questions about pirating and plagiarism
  • (34:50) Autumn’s own online course journey
  • (37:04) Who can benefit from Autumn’s course
  • (38:43) Favorite tools and platforms
  • (40:22) Autumn’s advice for new course creators
  • (42:25) Her team and where to find her online
  • (43:32) David and I discuss how not to be an ostrich
  • (45:23) Thoughts on handling disputes and choosing your battles
  • (49:47) Reducing barriers to entry versus covering your legal bases
  • (51:56) Trademark stories with David
  • (53:33) Respect and dealing with unreasonable people
  • (57:16) Wrapping up

Whew, that about does it for today! Thanks so much for tuning in!

Links
239: The ONE Book That Changed Everything For Me21 Nov 202400:18:57

Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneurship and paved the way for building a $4 million business that gives me the freedom to live life on my terms.

In this episode, I’ll reveal which book transformed my mindset and led me to create a thriving online course business. I’ll also share my top three takeaways from this life-changing book, plus other must-reads that played a key role in my success.

 

Books mentioned in the episode:

The 4-Hour Work Week by Tim Ferriss
Expert Secrets by Russell Brunson
Building a StoryBrand by Donald Miller
From 6 to 7 Figures by Austin Netzley
How to Get Paid for What You Know by Graham Cochrane
Profit First by Mike Michalowicz
Atomic Habits by James Clear
100M Offers by Alex Hormozi
Launch by Jeff Walker
The YouTube Formula by Derral Eves

Watch on YouTubehttps://youtu.be/z74vz68ntO4

 

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133: Gina Horkey Returns26 May 202001:09:24
One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we’ve got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it was great to have her back on The Online Course Show.

"Invest in student success."

- Gina Horkey

It was great to get Gina’s perspective on the past year of her business and what she’s working on! I hope you enjoy the conversation.

In This Episode, We Talked About: 

  • (1:59) Consistency and growth
  • (3:22) How to approach copywriting
  • (6:45) My update on sales for this month and year so far
  • (7:59) Affiliates and my process
  • (10:29) The Win of the Week
  • (13:29) A book recommendation
  • (15:45) Catching up with Gina since our last conversation
  • (19:04) How her online course business has given her more confidence
  • (21:15) The magic of content repurposing
  • (25:05) How Gina is restructuring her content and platforms
  • (28:29) Setting up a course that may change hands in the future
  • (29:17) Keyword research as SEO
  • (30:29) Maintaining and separating multiple brands
  • (32:48) Gina’s decisions on personal visibility on different brands
  • (34:44) Outsourcing content and profit-sharing versus contracting
  • (40:45) The importance of diverse income streams
  • (45:41) How entrepreneurs are pivoting during the pandemic
  • (47:06) Finding life-work balance
  • (52:05) Gina’s advice for new course creators
  • (55:47) David and I discuss Gina's strategy for multiple brands
  • (58:05) The value of coaching and accountability
  • (1:01:57) Thoughts on affiliates, profit-sharing, and other options
  • (1:03:59) Finding work-life balance and why I love my online course business
  • (1:06:05) Refunds and guarantees
  • (1:08:34) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy.

Links
132: Paul Lipsky Returns to Talk WEBINARS19 May 202000:56:49

We’re back, and catching up with a course creator who I interviewed all the way back in episode 80! Paul Lipsky is a successful drop-shipping business owner and course creator who teaches others how to run their own Ebay drop-shipping business. It was great to speak with Paul again and hear all his latest and greatest online course news.

"Now that I’m focusing on less, we’re seeing better results… Focus down on what’s really working."

- Paul Lipsky

It was very cool to hear how Paul’s been doing with his course and recent changes. Make sure you check out the other episodes we mention during today’s interview!

In This Episode, We Talked About: 

  • (1:49) David’s funnel update
  • (3:00) What NOT to do to go viral on YouTube and the importance of an “advisory board”
  • (9:35) Some updates on my course during social distancing
  • (11:37) Switching to 4K video
  • (13:10) The Win of the Week and our thoughts
  • (16:38) Recalling my past interview with Paul Lipsky and his story
  • (18:03) Life changes since I last spoke with Paul
  • (19:33) Benefits and challenges of living in a van
  • (21:45) Recapping how Paul’s online business and course works
  • (22:50) Thoughts on updating content in different niches
  • (25:08) Tools Paul loves and is trying out
  • (27:51) YouTube traffic and lessons learned about reducing regular posting
  • (30:25) Thoughts on live streaming videos
  • (32:11) Changes to Paul’s funnel setup with webinars
  • (35:15) Communicating about pre-recorded webinar content
  • (37:19) Our shared frustrations with EverWebinar
  • (39:35) New webinar setups and tricks to make the viewing experience better
  • (42:17) Split-testing sales pages
  • (43:08) Paul’s advice for new and aspiring course creators
  • (45:36) Where to find Paul online
  • (46:24) David and I discuss ClickFunnels and course editing
  • (48:21) Taking inspiration from Paul’s journey
  • (49:55) Thoughts on social proof apps
  • (52:38) Webinar changes and the reasoning behind certain tweaks
  • (55:50) Wrapping up

Thanks for listening and learning along with us today. Stay tuned for another great episode coming soon!

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131: Why Make the Switch from Udemy?12 May 202000:53:26
If you are new to the online course world, you’ve probably been wondering if a platform like Udemy could be a good place to start. There’s probably no one-size-fits-all answer on, but my guest today had some great insights that are definitely worth considering. Tracy Goodwin is a successful course creator who specialized in helping people get their message across more effectively. It was great to hear her perspective on all things online course-related and to learn what has worked best for her.

"Give yourself a little bit more credit than you might be giving yourself… someone out there is waiting for your message."

- Tracy Goodwin

I couldn’t have said it better myself! And I hope you enjoy listening in on our conversation!

In This Episode, We Talked About: 

  • (2:34) An update from David
  • (4:27) Potential new course creators - in my own family!
  • (6:28) How things are going for me and my business right now
  • (9:19) The key components of a successful course
  • (10:41) How my wife and I will be celebrating a new milestone
  • (11:24) Shoutouts, the Win of the Week, and a cool story
  • (15:50) Introducing Tracy Goodwin
  • (16:24) Who Tracy helps and how she does it
  • (20:39) Her online course journey and early wins
  • (22:47) The differences in our stories
  • (24:11) Price point considerations and leaving Udemy
  • (27:20) How Tracy now sells her courses
  • (28:56) Unusual ways Tracy gets her traffic
  • (30:16) What gets her more excited: course sales or coaching?
  • (32:14) Coaches, mentors, and the value of outside help
  • (35:30) The opportunities that Tracy has created with her online course business
  • (36:37) What Tracy would do differently if she was starting over
  • (38:48) Her favorite tools
  • (40:27) Tracy’s tips for new and aspiring course creators
  • (42.35) Where to find Tracy online
  • (43:06) My and David’s thoughts on Tracy’s experience with Udemy
  • (47:01) Phone sales, impact on family, and other observations from the interview
  • (48:58) The cautionary tale of Elizabeth Holmes
  • (52:33) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

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130: Use the LACEY Framework for Every Video You Make05 May 202000:53:22
If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video.

"People tend to focus a lot more on the camera and equipment, and not how to use it."

- Demelza Marie

Demelza provided some valuable food for thought about how to improve video production no matter whether you’re a new course creator or someone who’s been doing this for years. It was great to hear the tips and tricks she shared!

In This Episode, We Talked About: 

  • (1:38) The prevalence of video-based online courses
  • (2:45) The Win of the Week
  • (7:23) My most recent live webinars and how my course is doing during current events
  • (9:38) Dealing with trolls and people who don’t want to hear my story
  • (12:28) An update from David
  • (15:04) Introducing Demelza Marie
  • (15:45) Why she believes video quality is key for online course success
  • (17:28) Production quality vs content quality
  • (18:32) Who Demelza helps, and why different types of videos may suit different niches better
  • (20:55) The LACEY framework for improving video quality
  • (24:09) Dealing with lighting challenges and assessing my setup
  • (27:04) How to create good quality audio
  • (29:19) Choosing a camera AND a filming angle
  • (32:25) Editing your videos (or should you?)
  • (36:03) Practicing and presenting your content on camera
  • (38:22) What aspects of video production Demelza sees course creators struggle with the most
  • (39:20) What about 4K?
  • (40:13) Demelza’s course offerings and resources for online course creators
  • (41:16) Her advice for new and aspiring course creators
  • (42:24) David and I discuss takeaways from the interview
  • (44:13) Some favorite tools and my current camera setup
  • (47:37) Developing good energy on camera + a funny misunderstanding
  • (52:40) Wrapping up

We covered a lot of important ground on video production today, so I hope you’ll drop me a line and let me know your favorite part of the conversation!

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129: Success with ONE Launch a Year, Only 30 Seats, And a Huge Waiting List28 Apr 202000:47:55

Here on The Online Course Show, we’re all about learning from successful course creators and keeping an open mind. That’s why I’m super excited to share this episode with you! My guest Alison Beere has a pretty unorthodox approach to teaching in her niche online, and our conversation was definitely thought-provoking.

"Find one person who wants you to teach them, and find out what their questions are."

- Alison Beere

David and I had a lot of fun hearing what’s been working for Alison and discussing her business model. I hope you enjoy listening in!

In This Episode, We Talked About:

  • (1:46) How we’re doing with podcast goals and course business goals thus far this year
  • (3:25) Questions from David about affiliates
  • (6:56) A virtual summit with a past podcast guest
  • (12:06) A very cool new podcast feature and how you can participate
  • (14:06) Win of the Week
  • (17:43) Setting the stage for today’s interview
  • (18:21) Introducing Alison Beere and her online course niche
  • (21:25) Offering a service versus a course
  • (23:15) How Alison would (or wouldn’t) pitch her course offering to me as a business owner
  • (24:52) Why she includes live components in her course and how that affects students’ results
  • (28:19) Pricing and scheduling considerations
  • (30:19) Going back to Alison’s first sale and discussing the structure of her business
  • (31:51) The perks of being a successful online course creator
  • (33:08) Deal-closing strategies that have worked for Alison
  • (34:52) Would Alison change anything if she was starting over now?
  • (35:35) Imposter syndrome and how she’s overcome it
  • (37:38) Alison’s favorite software and tools
  • (38:58) Her advice to new and aspiring course creators
  • (40:55) Wrapping up and how to learn more from Alison
  • (41:55) David and I discuss Alison’s unique course model
  • (42:28) Resources related to topics discussed in the interview
  • (44:48) Thoughts on Alison’s evolution from student to teacher
  • (47:07) Wrapping up and a reminder on how you can record your own Win of the Week

Thanks for listening and learning along with us today. Stay tuned for another great episode coming soon!

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128: The Millennial Money Man & Courses21 Apr 202000:57:02
Spoiler alert: this episode involves money, wine, and some big ups and downs to go along with that! Bobby Hoyt was our guest and he is not called the Millennial Money Man for nothing. We had a super-fun conversation and I think there is a lot to be learned here no matter how much online course experience you do or don’t have.

"It was the right product for the right audience at the right time."

- Bobby Hoyt

I had a great time chatting with Bobby and hearing his insights into what it takes to run a successful online course and more.

In This Episode, We Talked About:

  • (2:32) Why David thought today’s guest would be the perfect interviewee for our podcast
  • (3:46) An update on my Amazon affiliate issues
  • (4:37) How is David’s business and course creation process going during the current pandemic?
  • (6:54) Thoughts on keeping podcast content evergreen despite world events and what my Facebook live sessions accomplish that the podcast can’t
  • (8:31) A minor glitch while jumping into the interview
  • (9:16) How Bobby got started with online courses
  • (13:12) Instant success vs. the more common reality
  • (14:24) Why Bobby stopped putting out income reports
  • (16:02) His current course offerings and number of students
  • (19:23) How important is income diversification?
  • (21:04) Bobby’s story about quitting his teaching job
  • (23:36) Thinking through the big decision
  • (25:17) The thrill of a successful first launch and a special bottle of wine
  • (30:43) A disclaimer and a discussion of Bobby’s early conversion rates
  • (32:46) Struggles along the way
  • (34:56) Having a partner vs. working alone
  • (36:21) The most stressful aspects of running an online course without support
  • (39:41) Bobby’s favorite perk of having a successful course business
  • (41:08) The top tools Bobby uses
  • (43:33) His advice for aspiring course creators
  • (44:20) Where to find more info from Bobby and his wife
  • (45:59) David and I discuss our favorite moments from the interview
  • (47:47) Ups and downs for online course businesses
  • (51:24) How I handle certain tasks and how I may outsource them in the future
  • (53:05) Thinking through when different people may decide to quit their day job
  • (55:22) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

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127: To Succeed with Courses, You Need the Right MINDSET (Part 2)14 Apr 202000:56:57
We’re back, and we’re still talking about mindset! It was great to debunk common mindset myths for online course creators last week, and I really felt we needed to continue our conversation

"If you’re afraid to ask for reviews, you need to reevaluate your course and the quality you are providing."

- Jacques Hopkins

It’s always a good time to refocus, challenge limiting beliefs, and adjust your mindset. I really enjoyed my conversation with David, and I think you will too!

In This Episode, We Talked About: 

  • (2:03) Why we’re revisiting this topic and what’s new for me since last week
  • (9:00) How to think about affiliate programs and resources
  • (11:08) Thoughts on the Patreon model
  • (15:24) The fear of asking for testimonials and reviews
  • (17:00) A misconception about choice and a way I could be leveraging this more with my own course
  • (20:30) An interesting suggestion from David (warning: this involves math) ;)
  • (22:22) Scarcity strategies: are they smart, or manipulative? Plus a recent example of why I’m a fan
  • (26:40) How my webinar funnel and signup incentives work
  • (28:28) Payment options and how personal preferences can be misleading
  • (31:08) Making things as clear as possible for the student
  • (33:08) Giving up on a strategy vs. productive troubleshooting
  • (37:17) Getting over the fear of outsourcing
  • (40:43) How David implements strategies from a book that has inspired us both
  • (45:57) Email frequency, unsubscribe options, and not being annoying
  • (50:29) A common myth about running out of students
  • (52:31) Got feedback?
  • (54:26) Getting the right people “on the bus”

Whew! That about does it for today - don’t forget to join us for the next episode! We’ll be back to our regular interview format and I’m really looking forward to this one. Have a safe and healthy week!

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126: To Succeed with Courses, You Need the Right MINDSET (Part 1)07 Apr 202000:48:38
It’s time for a deep dive into a topic that very relevant to all online course creators. In fact, it's one of the biggest keys to making your online course business the best (and most successful) it can be. That’s right: we’re talking mindset!

"Making money isn’t inherently bad: it’s all about how you use it."

- Jacques Hopkins

I enjoyed our conversation and I think you will too! Mindset is so important and it’s definitely worth talking about.

In This Episode, We Talked About: 

  • (2:15) Sideline Sams, Struggling Sallies, and others who might benefit from adjusting their mindset
  • (3:46) Why this topic matters for entrepreneurs + a disclaimer
  • (9:29) Thinking back to the beginning of my own mindset journey
  • (10:53) Busting myths about financial success
  • (17:14) Comparing the value of different types of education
  • (21:39) Mindsets about how people choose to spend money for fun vs. courses
  • (26:02) The value of online learning for people in difficult situations
  • (27:27) Shifting focus from how much something costs to how much it is worth
  • (28:56) Does higher pricing improve student success rates? And do lower prices create more profit?
  • (31:48) Money vs. “certificates of appreciation”
  • (33:42) How to view money left on the table
  • (34:46) Choosing your legacy
  • (39:01) Time vs. money
  • (42:12) A pet peeve of mine when it comes to actual course content
  • (43:00) How to implement mindset shifts on a practical level
  • (46:44) Wrapping up Part 1 of the conversation about mindset

What do you think - would you make the switch from webinar software to something simpler? Feel free to drop me a line and let me know. And make sure you tune in again next week for another more traditional episode of The Online Course Guy!

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125: How to do EVERGREEN WEBINARS Right in 2020 (without EverWebinar)31 Mar 202000:15:39

We’re doing something a bit different today: I’m the only voice you're going to hear on this episode. In this short and sweet edition of The Online Course Guy, I’m going to be sharing a big change I’ve recently made in my funnel: and why I’m so excited about it!

"The more you put in between your customer and your message, the less customers you will have."

- Dan Henry

Some of what I’m sharing today might seem to go against the mainstream, or it might even seem too simple to make a difference. But hear me out, because this is worth a try.

In This Episode, We Talked About: 

  • (1:14) My experience with EverWebinar and why I wasn’t a fan
  • (3:10) Looking for alternatives
  • (3:30) My “lightbulb moment” at a conference
  • (4:25) Comparing results between my old and new systems
  • (5:06) Do you need evergreen webinar software?
  • (6:33) How I made the switch and what my webinar funnel looks like now
  • (7:33) Some cool features I’ve added
  • (9:34) Advantages to my new system
  • (10:54) How will you know if this will improve your conversion rates?
  • (12:23) How you can implement a simpler evergreen webinar
  • (13:43) Get your own template for evergreen webinars and more
  • (14:37) A simpler system is worth a try

What do you think - would you make the switch from webinar software to something simpler? Feel free to drop me a line and let me know. And make sure you tune in again next week for another more traditional episode of The Online Course Guy!

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124: From Cookies to Mega Online Course Success (with Anton Kraly)24 Mar 202000:45:24
What do cookies have to do with online course creation? That’s what we find out today with my guest Anton Kraly, founder of Drop Ship Lifestyle. Not only does he have a unique story, but he’s become a very successful creator teaching people how to set up their own successful businesses in a non-traditional way.

"Give [your course students] a clear path to success."

- Anton Kraly

We delved into some important insights on this episode, so I think you’re going to find Anton’s interview very enlightening!

In This Episode, We Talked About: 

  • (2:18) What is David waiting for when it comes to webinars?
  • (3:49) A hurdle I recently got over with the help of outsourcing
  • (9:14) Introducing Anton and what he does
  • (10:13) The roundabout journey that turned Anton into an online course creator
  • (12:35) Resources that did (and didn’t) help
  • (13:36) Transitioning into building a course and the moment Anton realized this would be a success
  • (16:23) How he handled his course being plagiarized
  • (19:29) What he would do differently if he was starting over
  • (21:31) A favorite moment in Anton’s course business journey and what his course offerings actually are
  • (22:14) How he handles pricing and updates
  • (22:53) Why and how to do live events
  • (26:19) The value of testimonials
  • (28:13) How Anton motivates people to enroll in his course
  • (31:44) What tools he uses
  • (32:45) How being a course creator has benefitted Anton
  • (33:59) Advice for new and aspiring course creators
  • (35:03) The impact of The 4-Hour Workweek plus some failed past business attempts
  • (38:08) Live events - would I host one?
  • (40:40) Discussing course theft, new interview questions, and more
  • (44:40) Wrapping up

Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon!

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238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)14 Nov 202401:01:17

Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way.

From earning nearly $12,000 monthly and paying off her student loan to leading boot camps and engaging her audience through strategic social media and community-building efforts, Claire's story is nothing short of inspirational.

Get ready for a motivating conversation about resilience, the power of community, and making an impact in the online course industry!

Watch on YouTube: https://youtu.be/VIYVi3sBE74

Claire’s Website: https://stressfreepsychnp.com/

Claire’s Instagram: https://www.instagram.com/stressfreepsychnp

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123: What Your Online Course WEBSITE Should Look Like17 Mar 202000:51:10
Websites: if you don’t have one already, you probably are thinking about creating one. Having your own website is an important part of building your web presence, but not every course creator approaches this the same way. My website has evolved a lot over time, in part thanks to Greg Merrilees and his team at Studio1Design. That’s why I had Greg on the show today. We’re talking all things related to online course websites!

"Look at your data to figure what’s working… and be prepared for it to change."

- Greg Merrilees

Greg had some awesome tips about how to identify your website needs as an online course creator. I hope you enjoy what you hear!

In This Episode, We Talked About: 

  • (2:09) Web design and finding balance
  • (3:04) How my web design choices have evolved with my business
  • (10:45) Introducing Greg and what he does
  • (13:19) Is it important for course creators to have a full website?
  • (16:13) Why I stopped designing my own websites
  • (18:09) Must-haves for great conversion rates (and examples from my own website)
  • (25:18) Observations on some big website mistakes
  • (28:51) Where does Greg see web content going in the future?
  • (32:23) Something I’ve been testing recently on my website
  • (34:04) What to expect when working with Greg
  • (35:48) The value of social proof
  • (42:47) Final thoughts from Greg
  • (44:04) David and I discuss takeaways from today’s interview

Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon!

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122: The Dance Between Artist and Manager10 Mar 202000:52:50

We’re doubling up for today’s episode and interviewing not one, but two course creators! Ksenia Parkhatskaya and David Duffy have a successful online course story that is very inspiring. Most online courses start out as a one-man/woman show, but it was super-cool to hear how Ksenia and David’s different talents and strengths have made their partnership work so well.

"Don’t be afraid to experiment. Don’t be afraid to start."

- Ksenia Parkhatskaya

It was awesome to hear all this duo’s insights from two perspectives. Enjoy listening in!

In This Episode, We Talked About:

  • (2:26) Something I’ve been working on lately
  • (6:01) Being efficient vs. getting bogged down
  • (10:19) Getting to know Ksenia, David, and their story
  • (14:14) What made their first launch so successful?
  • (16:27) Ksenia and David’s collaboration
  • (18:17) One of the best-produced promo videos I’ve ever seen
  • (23:06) What did and didn’t work for them early on
  • (25:03) A funnel disaster story
  • (26:33) Pricing considerations for international sales
  • (29:26) Favorite online course tools
  • (33:30) How they utilize YouTube
  • (34:12) Do Ksenia and David recommend creating a “jam circle” in other niches?
  • (36:01) Thoughts on increasing engagement within a course
  • (37:57) Their advice for  beginner course creators
  • (41:16) Funnel hacking
  • (41:57) David Krohse and I discuss Ksenia and David’s story
  • (47:08) Lessons learned from their Facebook ads experience
  • (51:00) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy. Thanks for listening and learning along with us today.

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121: About to Give Up and This One Thing Changed Everything03 Mar 202000:50:48

This week we’re hearing from Matt Santry, who is all about helping musicians earn more consistent income. While he’s a relative newcomer to the online course world, I think there’s plenty to learn from his story so far! Also, David turned the tables on me during today’s episode by asking me some questions about my life as an online course creator that I haven’t really shared before.

"I had an epiphany – the mini-training I was doing was essentially giving away my course."

Matt Santry

Matt provided some great food for thought, including how my own resources have made a difference in his online course journey. Needless to say, hearing that made my day!

In This Episode, We Talked About:

  • (1:44) Questions that David’s been thinking about for the show for a while
  • (2:54) My best and worst moments as an online course creator (so far!)
  • (7:44) The biggest obstacle I’ve had to overcome with my online course business so far and how I moved forward
  • (15:39) My favorite benefits of being my own boss
  • (18:30) Why this interview is different from some others
  • (21:01) How Matt’s online course journey began
  • (27:38) The epiphany that changed everything
  • (33:53) Where Matt is focusing as his course grows
  • (34:53) The “why” behind what he’s doing
  • (36:18) Favorite tools
  • (39:42) Where Matt’s trying to grow traffic
  • (40:55) His advice for discouraged course creators
  • (42.32) Where to find Matt online
  • (43:03) Our thoughts on Matt’s journey
  • (46:39) Doing a “free+shipping” book funnel
  • (48:43) Does David want to try what’s worked for Matt?
  • (49:59) Wrapping up today’s episode

We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation!!

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120: How to Make 6-Figures from 2 Live Launches a Year (Featuring Hadar Shemesh)25 Feb 202000:49:25

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.

You can always start small.

Hadar Shemesh

Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!

In This Episode, We Talked About:

  • (1:35) My outsourcing update
  • (4:35) What David’s been working on recently, plus a story of how he almost got shot
  • (10:35) Hadar explains a key branding decision early on in her course creation process
  • (12:24) How she began her online course journey with a built-in audience and validation
  • (14:16) Why Hadar does live launches and how she keeps her business sustainable
  • (19:06) Tips for people who choose to do live launches
  • (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)
  • (22:50) Where most of her sales and traffic come from
  • (25:!1) Repurposing content
  • (27:21) What does Hadar’s team do?
  • (28:17) How her YouTube videos are so important to her success
  • (31:54) Building an audience on YouTube
  • (34:11) Hadar’s advice for aspiring course creators
  • (36:47) Her favorite tools
  • (39:06) Thoughts on the importance of testimonials
  • (41:13) Hadar’s tips for anyone considering creating an online course
  • (42:52) Dave and I discuss the live launch strategy
  • (45:18) A big takeaway for me from the interview
  • (47:28) Running out of content - or not
  • (48:38) Wrapping up

Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.

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119: A YouTube Ads Success Story18 Feb 202000:53:54

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.

"You can always start small."

-Hadar Shemesh

Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!

In This Episode, We Talked About:

  • (1:35) My outsourcing update
  • (4:35) What David’s been working on recently, plus a story of how he almost got shot
  • (10:35) Hadar explains a key branding decision early on in her course creation process
  • (12:24) How she began her online course journey with a built-in audience and validation
  • (14:16) Why Hadar does live launches and how she keeps her business sustainable
  • (19:06) Tips for people who choose to do live launches
  • (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)
  • (22:50) Where most of her sales and traffic come from
  • (25:!1) Repurposing content
  • (27:21) What does Hadar’s team do?
  • (28:17) How her YouTube videos are so important to her success
  • (31:54) Building an audience on YouTube
  • (34:11) Hadar’s advice for aspiring course creators
  • (36:47) Her favorite tools
  • (39:06) Thoughts on the importance of testimonials
  • (41:13) Hadar’s tips for anyone considering creating an online course
  • (42:52) Dave and I discuss the live launch strategy
  • (45:18) A big takeaway for me from the interview
  • (47:28) Running out of content - or not
  • (48:38) Wrapping up

Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.

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118: Busy? Here’s How to “Make Time”11 Feb 202000:45:45

Time – it’s always running away from us. One of the perks of owning my own business is that I am in charge of my own schedule, but it’s still a challenge to make the most of every day. And that’s why I’ve been reading “Make Time” by Jake Knapp and John Zeratsky along with my co-host, David Krohse!

"It’s about slowing down and making time for what matters most."

- Jacques Hopkins

We had a great chat about our favorite tips from the book, what we’ve tried so far, and what we’re thinking about as we face the challenge of making time head-on.

In This Episode, We Talked About:

  • (1:45) Introducing the theme of today’s episode
  • (3:13) First thoughts on “Making Time”
  • (8:08) The authors’ stories and discussion vs. implementation
  • (10:20) Pre-planning daily highlights and calendar blocking
  • (11:36) “Flake it ‘till you make it”
  • (13:00) Becoming a morning person (or not)
  • (16:59) Tuning out distractions and “infinity pools”
  • (23:10) Homescreen cleanup - does it make a difference?
  • (24:17) Wristwatch vs. phone for timekeeping and more
  • (25:54) Dave’s concept for a physical product that limits screentime
  • (29:46) The challenge of keeping on top of emails
  • (31:29) Paring down entertainment options and how we use our downtime
  • (35:42) How to invent a deadline
  • (38:48) Experiments with nutrition and fasting
  • (42:01) Headspace and a meditation fail
  • (44:06) Wrapping up

So what about you – what are you doing to make time in your own schedule? If you’d like to share, make sure you join my free Facebook group for online course creators. I’d love to hear from you there!

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117: Is This Guy My Competition or Mentor?04 Feb 202000:42:27
Today we’re chatting with Steve Nixon, a successful online piano course creator who played an interesting role in my own course creation journey. He’s got a wealth of experience in his niche and is on a mission to teach people what online businesses actually need to become successful.

"It’s better to get feedback from people right away… real people with real problems that you can serve right away."

- Steve Nixon

It was awesome to hear Steve’s perspective on over a decade of successful online courses, plus hear where he is branching out into new territory. I’m feeling inspired and I think you will be, too!

In This Episode, We Talked About:

  • (1:11) Chatting about the latest updates to our businesses and more
  • (6:18) Catching up with Steve Nixon and hearing about his online course journey
  • (9:16) How Steve’s story impacted my own
  • (12:06) Tracking the market and finding “the hook”
  • (14:01) Steve’s perspective on starting the risk of starting his own online course
  • (15:58) Why he has multiple offerings within one business - and his suggestion for people who don’t have an audience yet
  • (19:36) A classic downfall of new course creators
  • (20:08) What Steve would do if he was creating his first online course today
  • (24:38) Looking to the future of the online course market
  • (28:37) Branching out and providing value
  • (31:46) Steve’s upcoming projects and future plans
  • (34:15) David and I discuss Steve’s interview
  • (40:55) Is it a good sign if you’re being trolled?
  • (41:12) Wrapping up today’s episode

We covered a lot of interesting ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation! And make sure you check out the great tools and freebies linked below.

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116: How to Get 10,000 Students in Your Online Course28 Jan 202000:56:46
We’re back with an all-new interview, this time with artist Angela Fehr! Angela recently hit an awesome milestone with her online course business, and it was great to get to know her a bit and chat about her online course journey.

"Marketing your course is like parenting or saving money: you could always be doing it better."

- Angela Fehr

Angela has approached certain aspects of her course very differently than me, but we also have had a lot of similarities in starting out. It’s always great to hear what works for other course creators, and I think you’re going to enjoy our conversation!

In This Episode, We Talked About:

  • (1:47) Updates from me and David on webinars, upcoming travel, and more
  • (6:50) Angela introduces her online course business and shares a recent milestone
  • (10:14) The teaching platform Angela relies on
  • (12:22) Looking back at her online course journey
  • (15:22) Thinking about changes in online course businesses as they become more mainstream
  • (17:01) Building an audience and evolving course content
  • (20:05) When Angela realized that her online course was going to work
  • (21:16) Branding and marketing decisions
  • (26:06) Does Angela use scarcity to drive sales?
  • (27:19) How she spends most of her working time and how she measures growth
  • (31:04) Looking at similarities in how we gain traffic
  • (32:27) How Angela deals with exchange rates for international sales
  • (34:48) Favorite tools and thoughts on keeping things simple early on
  • (40:05) Mighty Networks vs. Facebook Groups
  • (44:03) Angela’s advice for new course creators
  • (46:01) David and I discuss what we’re most impressed by with Angela and her business
  • (48:22) Thoughts on why I prefer Facebook Groups
  • (52:11) Creating courses and moving past imposter syndrome
  • (54:39) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show, and don’t forget to sign up for my Online Course Community (link below) if you haven’t already.

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115: David Wallimann Returns to Talk YouTube + Online Course21 Jan 202001:00:00
One of my favorite episodes from last year was Episode #57 with David Walliman, so in this new year I was excited to have him back on the show with me. There was a lot to talk about and some interesting epiphanies David had that we all can learn from.

"Look at the trends… Look at the bigger picture. That’s the wiser approach."

- David Walliman

It was great to get David’s perspective on what worked (and didn’t) for him in the last six months. I hope you enjoy listening in on our conversation!

In This Episode, We Talked About:

  • (2:07) Recent LSU highlights and the genesis of my new Friday Facebook Live chats
  • (5:53) Setting up a webinar for the first time
  • (12:44) David Krohse’s plans for reaching out to new potential students
  • (17:58) Revisiting my first interview with David Walliman from way back when
  • (20:19) The downside to being extremely consistent with a given process - and what that meant for David moving forward
  • (22:58) How he improved his content planning to take off some pressure
  • (25:29) Burnout, breaks, and figuring out what is actually necessary to sustain business (hint: this will be different for different businesses)
  • (31:02) Gaining perspective on success and fluctuating sales
  • (34:12) Would David still encourage people to create their own online course?
  • (35:22) How has his branding evolved?
  • (37:39) Teachable, new tools, and growing David’s team
  • (40:49) His response to a question someone recently asked me about transitioning into online courses
  • (44:20) Navigating licensing issues in the music niche
  • (46:10) David’s goals for 2020
  • (47:19) Wrapping up our interview
  • (47:47) David Krohse and I discuss the importance of auditing business processes
  • (50:16) My story of making the switch from a “normal” job to online course creation
  • (53:37) Thoughts on platform choices and content planning
  • (54:36) Getting ready for the ups and downs of owning your own business

That’s all for now, folks! See you on the next episode of The Online Course Show (and don’t forget to check out the Facebook group link below if you haven’t already).

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114: Podcasting for Course Creators14 Jan 202000:26:23

We’re changing things up a bit today: on this episode of The Online Course Guy, I am the guest, and the host and interviewer is actually Evan Johnson of Path to Podcast Success! I had the pleasure of chatting with Evan a short while ago, and thought that the topics we covered could be of value not only to his audience but to mine.

"Be consistent and stick with it."

- Jacques Hopkins

I hope you enjoy this role-reversal interview, and hopefully learn something you can use in your own online business or podcast.

In This Episode, We Talked About:

  • (1:29) An introduction to today’s episode
  • (2:11) My biggest fear before starting my own podcast - and how I got past it
  • (4:08) Branching out into interviews
  • (5:10) Talking podcast format evolution and recurring themes
  • (6:00) My business funnels and the role my podcast plays
  • (9:08) Starting out with basically zero audience
  • (10:24) My podcast production process
  • (13:41) How much time does outsourcing save me?
  • (15:51) The benefits of having a podcast
  • (16:53) Is outsourcing worth it?
  • (19:02) Where I found my team
  • (19:09) What I wish I had done differently when I was starting out
  • (20:51) How I built my audience
  • (22:45) My thoughts for people considering starting their own podcast

That’s all for today, but Nate and I will be back soon with more cool tips and great insights from the world of online business and courses!

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50% Off Kajabi (limited time)31 Oct 202400:04:38

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113: Bookkeeping for Course Creators07 Jan 202001:01:13

Happy New Year from The Online Course Show! David and I are excited to be back with a new year full of awesome upcoming content for course creators, and a big goal for 2020. I’m planning on putting out an episode every week, rain or shine, which means 52 episodes chock full of important info and helpful insights into the world of online courses. It’s a tall order, but I’m feeling confident!Kicking off this first episode of the year we have Parker Stevenson as our guest. Parker is co-founder of Evolved Finance, and he’s all about bringing course creators up to speed in an area that is extremely important to maintaining a healthy business: bookkeeping

"The whole point is to run a business that makes profit so that you as a business owner can live a lifestyle you want to live."

- Parker Stevenson

Parker provided some great food for thought on how to deal with finances within the world of online courses. I’m definitely taking his advice into consideration, and I hope you do, too!]

In This Episode, We Talked About:

  • (1:14) Starting the new year with a big new goal for this podcast
  • (2:42) Thinking about goals, motivation, and penalties for 2020
  • (7:10) Reintroducing ourselves for new listeners
  • (9:52) David and I revisit an issue that I recently discovered with my business bookkeeping
  • (10:45) Introducing our topic and our guest
  • (13:12) Parker tells us about his business working with online course creators
  • (14:38) What is bookkeeping and why does it matter, anyway?
  • (16:44) Being your own bookkeeper vs. hiring one
  • (20:10) Insights that a service like Evolved Finance can give online course creators into their businesses
  • (25:08) Why some businesses have less potential to be sold
  • (26:44) The right percentage for profit
  • (28:54) Parker’s thoughts for course creators looking for a bookkeeping service
  • (32:41) What to look for in an accountant
  • (37:11) Discussing the Profit First concept
  • (41:43) Parker’s advice for new and aspiring course creators
  • (45:24) How established course creators can set up a consultation call with Parker
  • (48:33) Parting thoughts from Parker for course creators
  • (49:28) David and I discuss the interview
  • (52:56) What David’s been doing for bookkeeping and his tip for determining when to hire someone else
  • (55:39) My experience with video editing hires
  • (56:47) Will David outsource bookkeeping in the future?
  • (58:56) Wrapping up

We covered a lot of ground today, and I think there was plenty for new and growing business owners to consider. I hope you’ll drop me a line to let me know what aspect of today’s conversation was the most eye-opening to you. And stay tuned for another episode coming next week!

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112: Why I Started The Online Course Show & How I Can Help You in 202017 Dec 201900:18:04

It’s just me and you today – that’s right, it’s time for one of those rare solo episodes where the only person talking is me, myself and I. (Not for too long though, I promise). ????As 2019 comes to a close, I want to give you a glimpse into the inspiration behind this show, some things I’m planning for next year, and even ways that I can help you with your own online course.

“You’ve really helped pull it all together for me… I went through your course and redid my whole funnel, and I’ve done $1200 in three days!”

-Student feedback from my Online Course Accelerator

In This Episode, We Talked About:

  • (1:49) My journey towards creating this podcast and a pivotal email that helped kick things into gear
  • (6:27) Some awesome deals I’m offering you (including a free resource valued at $1,000)
  • (10:41) Feedback from one of my Online Course Accelerator students
  • (12:07) My ongoing love for ClickFunnels - and I can help you get started without too much effort
  • (14:05) Who is my Next Level Courses course for?
  • (14:40) A big goal I’m setting for this podcast in 2020
  • (15:29) What to do if you want to get in touch with me or join my online course community on Facebook
  • (17:09) Wrapping up

That about does it for this year! Don’t forget to join me and my co-host David in January 2020 – we have a bunch of great interviews and discussions lined up and coming soon. Happy New Year!

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111: The 5 Love Languages for Course Creators10 Dec 201901:02:10
Yes, you read that episode title correctly! We are taking a short break from our standard interview format to discuss a very popular book from a unique perspective. While some of you may have heard of the concepts explained in The Five Love Languages, I’m willing to bet you haven’t thought too much about how to apply those principles to the world of online courses. But that’s exactly what we’re doing today.

"If someone’s love language is [being used, hopefully] they’re seeing that I’m taking the time to respond and help them"

- Jacques Hopkins

In This Episode, We Talked About:

  • (1:28) Updates from me and David
  • (3:00) How we learned about The Five Love Languages
  • (6:09) David breaks down the different love languages and we discuss some examples
  • (10:11) Practical application of love languages in our relationships
  • (20:08) Gift-giving - where does it fit into an online course business?
  • (32:14) Incorporating acts of service into sales funnels and enrollees’ course experiences
  • (36:40) Creating opportunities for quality time
  • (44:46) Using words of affirmation throughout our online course businesses
  • (46:21) Thinking about how to use the quality time love language and welcoming new members into my free online course Facebook group
  • (48:30) “I’m proud of you.”
  • (49:50) Building rapport and giving students confidence despite the disconnect of online communications
  • (51:21) The one thing that would convince David to sign up for my piano course
  • (53:09) Can physical touch factor into remote learning?
  • (56:01) Storytime with David 
  • (57:50) Being authentic and finding ways to connect
  • (1:00:42) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Guy.

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