Inside the episode:

In this juicy solo episode, Kate pulls back the curtain on her own struggles with workflow. She shares her real-life photo confession and the exact 5-step fix that turned her mess into a manageable, repeatable system.

Whether you're a photographer, creative business owner, or just tired of feeling buried under your to-do list, this episode is your permission slip to simplify and thrive.

• The 5 foundational steps that keep Kate’s workflow under control

• How 10 minutes can change your creative life

• Tools that prevent burnout and lost client trust

📄 Download the free workflow guide & bonus video:
👉 The One with the 10-Minute Workflow Fix

Follow Kate:

Facebook

Instagram

TikTok

Website

Big love to our sponsor Photobiz.com

The all-in-one platform trusted by photographers for websites, booking, galleries, and more.

✨ Want to simplify your workflow and look professional doing it?
They’ve got you covered and they’ve created a special offer just for listeners of The One Behind the Lens! Grab 25% off your first annual membership.

🔗 Head to: landing-page.photobiz.com/behind-the-lens

Episode 3 | The One Behind the Lens

Hosted by Kate DeCoste

Guest: Renee Bowen

Total Length: ~55:00

Inside the episode:

In this episode of The One Behind the Lens, Kate sits down with photographer, coach, and podcast host Renee Bowen to dive deep into the world of sustainable pricing, full-service photography, and the mindset shifts that make it all possible.

📌 What You’ll Learn

• Renee’s path from psychology grad to full-time luxury photographer

• The mindset shifts required to charge premium prices

• Why pricing struggles are often tied to self-worth

• How to transition into full-service photography (and why it works)

• Tips for maintaining boutique pricing across different offerings

• The difference between mentoring and coaching—and how both can help

🕒 Timestamps

0:00 – Welcome back! Meet Renee Bowen—photographer, coach, and creative entrepreneur

2:00 – How Renee got into photography (and what her childhood had to do with it)

4:00 – The story behind her first camera + photographing her son with autism 7:00 – From headshots to seniors: discovering her niche in SoCal

9:30 – Why Southern California wasn’t doing senior photos (and how she changed that)

11:00 – Seniors Ignite, We Are the Scene, and her start in mentoring

13:00 – The surprising emotional work underneath most business coaching

16:00 – Pricing struggles: why creatives tie money to worth

18:00 – Pricing mindset shifts for full-service success

20:30 – Renee’s business structure: minimums, session fees, and pricing with intention

23:00 – The moment she decided: “If this doesn’t work, I’ll go work at Starbucks” 27:00 – Burnout, balance, and betting on herself

31:00 – Mindset > strategy: why your brain has to be on board for your business to grow

33:30 – Why halfway effort equals halfway results (and how coaching helps) 36:00 – Customizing pricing based on market, values, and alignment

39:00 – What to expect in a sales session—and why silence is a sales superpower 41:00 – Listener Q: How do you price digital-only branding sessions vs full-service portraits?

45:00 – Why transparency and education make a pricing model work

47:00 – Inside Renee’s coaching offers: Elevate group, 1:1 mentorship, and courses

50:00 – Building a safe space for women to grow, cry, and be real

53:00 – The podcast that started it all: Tried and True with a Dash of Woo

54:30 – Where to find Renee online + one final mic drop on creative freedom

💾 Resources & Links:

🎧 Renee’s Podcast: → Tried and True with a Dash of Woo

📸 Coaching & Membership Info: → ReneeBowen.com/coaching

🎓 Join Elevate (Renee’s coaching group for experienced photographers) → Applications open twice a year – July and January

Follow Renee :

Facebook

Instagram

Tik Tok

Website

👉 Freebie from Renee: (Mainly for senior photographers, this canva doc is packed with valuable, up to date info that any photographer can use to go MAKE some clients!) How to get clients

✨ Quote Highlight:

“Money is just an amplifier. It’s not about the price—it’s about your worth.” – Renee Bowen

🔁 Try This: Your 3-Part Pricing Reset Challenge

1. Audit your time. Where is your energy actually going?

2. Audit your numbers. What do you need vs. want to earn?

3. Audit your beliefs. What story are you telling yourself about money—and is it even yours?

Raise your prices before you feel ready. Adjust as you go. Done is better than perfect.

☕ Huge thanks to our sponsor, The Coffee Roaster of Lincoln, Nebraska. Fueling creativity one cup at a time.

Get 5% off your online order when you visit www.coffeeroasterlnk.com/tobtl or use code TOBTL at checkout. Your morning brew just got a glow-up. 🔥

💡 FREE RESOURCES FOR PHOTOGRAPHERS:

If you’re feeling inspired to streamline your workflow or sharpen your skills, I’ve got a few free tools waiting for you on my site!

👉 www.katedecostephotography.com

Episode 2 | The One Behind the Lens

Hosted by Kate DeCoste

Guest: Susan Geitka

Total Length: ~60:00

Inside the episode:

In this episode of The One Behind the Lens, Kate is joined by photographer and light chaser Susan Gietka, whose journey began in 1983 with a Pentax film camera and a background in dance. Known for her emotive dance photography and creative lighting techniques, Susan shares her approach to working with natural light, introducing off-camera flash, and using unexpected tools (like a dress form!) to perfect her craft.

📌 What You’ll Learn

• 
  
• How Susan’s dance background shaped her eye behind the lens
• 
  
• Why self-initiated shoots matter (and how they lead to your best work)
• 
  
• Favorite lighting tools and techniques for outdoor, studio, and dance photography

• Real-life stories of creative risk, gear fails, and magical photo moments

• Tips for mentoring, natural light, off-camera flash, and reading light like a pro

🕒 Timestamps

0:00 – Meet Susan! Longtime friend, dancer, and storytelling genius

2:00 – The early years: dance in Philly + buying a manual film camera with her last $500

5:00 – When the digital transition wasn’t cute (6MP, anyone?) 7:30 – Her first paid shoot from a stranger on the street

9:00 – Why high school senior photography wasn’t a thing in New Jersey

11:00 – The power of creative communities (We Are The Scene memories!)

13:15 – Saturday Night Specials + the struggle to create for yourself

15:00 – Susan’s advice: shoot for yourself to stay inspired

17:30 – Behind the lake shoot: snapping turtles, rain, and her most iconic images 21:50 – The role of fear in creative breakthroughs

24:30 – Why the best work often comes from shoots where everything goes wrong

27:00 – Yes, she really brought a styrofoam head to practice lighting 😄

28:15 – When to push through… and when to pack it up (RIP camera in pool) 30:00 – Why being a dancer helps Susan photograph dancers (timing + technique)

34:00 – The value of directing with confidence and dancer-friendly language 36:00 – Tips for non-dancer photographers shooting dance clients

38:00 – Favorite lenses for movement + how to frame dancers like they’re on stage

40:00 – Susan’s take on light: not one-size-fits-all—and that’s the point

43:00 – Shooting in full sun: her secret weapon (and assistant torture stories 😅) 45:15 – Natural light tip #1: always expose for the skin

47:00 – Flash learning curve: starting at sunset, no pressure

49:30 – Her lighting rituals, reflectors, and the importance of angles

51:15 – Mentorship + Rise Up Workshop (and why she keeps teaching)

54:00 – Where to find Susan online and how to reach out for 1:1 mentoring

56:00 – Final wisdom: trust your ideas, stay curious, and read Big Magic

💾 Resources & Links for Susan:

Facebook

Instagram

Website

🎓 Workshops:

Sign up for the Rise Up Workshop in Austin!

📖 Book Recommendation:

Big Magic by Elizabeth Gilbert – for anyone sitting on a creative idea → “Ideas are magic. If you don’t act on them, they’ll visit someone else.”

📸 Try This: Susan’s 10-Minute Creative Challenge

Have an idea that’s been sitting on the shelf? Give it 10 minutes. Sketch it. Try one test shot. Don’t wait for it to be perfect. Just start. (And maybe bring bug spray… and a backup battery 😅)

Thank you to this episode’s sponsor: Rockbrook Camera
Rockbrook Camera is a locally owned photo and video specialty store based in Nebraska. For 50 years, they have helped photographers find the right gear, learn new skills, and print what matters most.

Check them out online or visit in person to see why they’re more than just a camera store, they’re a creative partner. Now through the end of 2025, get 25% off your rental gear. Check out the link below!

👉 Rockbrook Camera

Explore free downloads, guides, and paid offers inside my photographer resources.
👉 The One Where You Level Up

So what’s actually coming in Season One of The One Behind the Lens?

In this bonus trailer, I’m giving you a sneak peek at what’s ahead — from branding and pricing to mindset, marketing, and building a biz that feels like you. If you’re a photographer in your first 5 years of business, this season is packed with practical tips, pep talks, and permission to stop playing small.

🔗 Links + Resources:

👉 Snag freebies and get more info at:
katedecostephotography.com/podcast

💛 Connect With Kate:

Instagram: @katedecoste
Website: katedecostephotography.com

Welcome to The One Behind the Lens!

If you're a photographer in your first 5 years of business and you're ready to stop winging it, start shining, and finally build a brand that feels like you, you're in the right place.

This quick trailer sets the tone for Season 1 and gives you a sneak peek at what’s coming: bold strategies, creative inspo, mindset shifts, and a whole lot of biz bestie energy.

It’s time to Shutter Up and Shine. 

🔗 Links + Resources:

👉 Get more info, freebies, and resources at:
katedecostephotography.com/podcast

💛 Connect With Kate:

Instagram: @katedecoste
Website: katedecostephotography.com

Yay, it’s YOU!
If you're a photographer in your first 5 years of business wondering how to go from “what am I doing?” to “I’ve got this,” then welcome, this podcast was made just for you.

In this mini trailer, I’m breaking down who The One Behind the Lens is for and why this space exists to help you grow with clarity, confidence, and creativity.

Get ready to Shutter Up & Shine - it’s time to build a biz that fits your life, not the other way around.

🔗 Links + Resources:

👉 Get more info, free resources, and all things podcast at:
katedecostephotography.com/podcast

💛 Connect With Kate:

Instagram: @katedecoste
Website: katedecostephotography.com

Wondering what The One Behind the Lens is all about? Start here. This short-and-sweet trailer gives you the lowdown on what to expect in Season 1 and why this podcast was made for photographers in their first 5 years of business. If you’re looking for bold advice, real talk, and biz strategies that actually work… you’re in the right place.

I'm Kate - your host, biz bestie, and biggest cheerleader.

🔗 Links + Resources:

👉 Learn more + grab your freebies:
katedecostephotography.com/podcast

💛 Connect With Kate:

Instagram: @katedecoste
Website: katedecostephotography.com

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.

What We Cover (Timestamps):

[5:40] Watermarks, copyright, and how to deter infringements

[47:23] Rachel’s background: attorney, author, and creative entrepreneur

[50:54] The three non-negotiables for creatives: contracts, copyright, liability protection

[52:53] Liability protection deep dive: contracts, business entity, insurance

[55:40] The value of prevention over cleanup—why front-end planning saves headaches

[58:20] Free resources and business audit for creative entrepreneurs

[1:01:58] Using AI as a legal and creative tool—pros, cons, and best practices

[1:02:58] Closing thoughts: incremental learning, practical legal steps, and protecting your business while you grow

Quotes to Remember:

"Contracts, copyright, and liability protection aren’t optional - they’re your business safety net." – Rachel Brenke

"Prevention always beats cleanup. It saves you time, money, and sanity." – Rachel Brenke

"AI is a good starting point, but it can’t replace strategy and human perspective." – Rachel Brenke

Resources Mentioned:

👉 Rachel Brenke’s website: rachelbrenke.com

🎧 Rachel’s podcast: Business Bites Podcast

🌐 TheLawTog: thelawtog.com → Use code LENS to save 20% off anything

📲 Free business audit and resources: rachelbrenke.com

💻 PhotoBiz: photobiz.com → Save 25% off your first year with code TOBTL

☕ The Coffee Roaster: coffeeroasterlnk.com → Enjoy 5% off your order with code TOBTL

Work with Kate:
🎓 Photography Workshop (Virtual, October) → katedecostephotography.com/photographers
✨ Earlybird Pricing available until September 15th!

Connect with Kate:

📸 Instagram: @katedecoste

🌐 Website: katedecostephotography.com

In this episode of The One Behind the Lens, Kate DeCoste dives into the power of saying “no” in your photography business—and in life. She shares her personal journey of discovering what truly lights her up, letting go of the work that drains her, and embracing the messy middle of her creative story. From weddings and newborn sessions that weren’t a fit, to finding freedom and focus in high school senior and headshot sessions, Kate shows how saying no can lead to clarity, joy, and creative growth.

What We Cover (Timestamps):

[0:00] Welcome back, Shutter Squad—introducing the theme of saying no

[2:30] The messy middle: where anxiety, doubt, and growth intersect[

5:10] No as a complete sentence: freeing yourself and others

[7:40] Kate’s personal story: why weddings and newborns weren’t her fit

[12:20] The anxiety and pressure of shooting weddings—lessons from theater

[16:50] How saying no opened the door to what Kate truly loves: seniors & headshots[19:30] The Photo Confession Booth: sharing your photography fears, habits, or guilty pleasures[

22:00] Kate’s confession: missing an important bride & mother moment at a wedding

[27:40] Lessons learned from missed moments and why shot lists matter

[30:10] Weekly challenge: identify what you’ve been saying yes to that doesn’t bring you joy and practice saying no

Quotes to Remember:"

No is a complete sentence. It’s one of the kindest things you can do for yourself—and for others." – Kate DeCoste

"Saying no helped me hone my craft. It helped me get really good at what I love." – Kate DeCoste

"No is a boundary, no is a filter, no is a complete sentence—and no can change your business, your creativity, and your life." – Kate DeCoste

Resources Mentioned:

Shutter Squad Freebies: www.katedecostephotography.com/photographers

🌐 Kate’s website & booking info: katedecostephotography.com

💡 Aller Enterprises: https://tayloraller.myflodesk.com/freeplanner

Connect with Kate:

📸 Instagram: @katedecoste

🌐 Website: www.katedecostephotography.com

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with storytelling strategist and business coach Megan Yelaney to unpack how your origin story can be your greatest marketing asset. Megan shares how she went from theater and network marketing to building a multi-million-dollar business—all by leaning into what made her different and learning how to tell her story with intention. She also walks us through her signature 5-part Business Story Blueprint and how to use it to craft content that connects and converts.

What We Cover (Timestamps):

• [3:00] Megan’s unexpected journey from theater to network marketing to full-time business coach

• [7:44] How unlearning performance and learning to show up authentically transformed her brand

• [10:16] Why storytelling is your most powerful sales tool—especially in the age of AI

• [14:20] How to turn everyday moments (like toddler tantrums or Target runs) into relatable business content

• [16:42] The biggest storytelling mistake entrepreneurs make—and how to fix it

• [17:00] Megan’s 5-part Business Story Blueprint explained step-by-step:

1. Catalyst Moment – the hook that draws people in

2. Transformation – what changed and how

3. Impact – the ripple effect of solving the problem

4. Mission – why you care deeply about what you do

5. Unique Edge – what sets you apart from everyone else

• [26:00] Should you show your face online? (Especially if you're a behind-the-scenes creative)

• [28:00] Going live: why it builds trust and how to make it less awkward

• [31:00] Tips for going live without feeling like you need to “perform”

• [32:30] Don’t think you have a story? Here’s what to do instead

• [35:00] The power of “small” stories and why they often convert better than big dramatic ones

• [39:00] How to sell in a way that feels natural, not salesy

• [42:00] Perfectionism, progress, and why you need to just post the story already

• [45:00] Why likes ≠ sales and the importance of DMs over public validation

• [47:00] Vulnerable content and the quiet lurkers who become clients

Quotes to Remember:

"You don’t need a wild transformation to have a story worth telling. You need relatability and intention." – Megan Yelaney

"If you’re not selling, you’re actually limiting someone from being able to work with you." – Megan Yelaney

"I could get 10 likes and 5 DMs from the right people—and that’s a win." – Megan Yelaney

Resources Mentioned:

👉 Download the Free Business Story Blueprint

🎧 Listen to Megan’s podcast: https://meganyelaney.com/podcast

📲 Follow Megan on Instagram: @meganyelaney

💻 Work with Megan or learn more: www.meganyelaney.com

Mentioned in the episode:

5% off your Coffee Roaster Order: http://www.coffeeroasterlnk.com/tobtl

Episode 4 - The One with the Business Game Plan: Ads, Pricing & Photo Biz Wisdom with Andrew Hellmich

Connect with Kate: 📸 Follow Kate on Instagram: @katedecoste

🌐 Visit the website: www.katedecostephotography.com

In this episode of The One Behind the Lens, Kate gets real about a topic every creative faces but few talk about openly: burnout. The One with the Dry Spell is a candid conversation about those low seasons—the ones where you question everything, feel stuck, uninspired, or just plain tired. Whether you’ve found yourself staring blankly at your gear or wondering if you’ll ever feel creative again, Kate offers honest encouragement, permission to pause, and gentle ways to reconnect with your craft. If you’ve ever been in a love-hate relationship with your camera, this episode is for you.

⏱️ Timestamps + Episode Highlights

[00:00:00] The Struggle Is Real (and You're Not Alone)

Kate opens up about that all-too-familiar feeling of hitting a creative wall—where the work feels dull, the inspiration is gone, and your camera feels like both your best friend and worst enemy.

[00:02:00] The Go-To Remedy: Shoot Just for You

Her best advice? Shoot for YOU. Not your clients. Not for social. Not even to update your portfolio. Just for the pure joy of making something. Kate encourages:

• Asking a family member or friend to be your model (yes, bribery is allowed!)
  Being clear: this is just for fun, no pressure
  Letting go of expectations and embracing experimentation
  

  [00:03:00] Inspiration Comes After Action

Don’t wait for the magical lightning bolt of inspiration. Sometimes, creativity shows up once you start playing. Ask yourself: What feels fun right now? What makes you curious?

[00:04:00] Embrace Bad Art

Whether you're photographing your dog mid-yawn or your laundry pile, let go of "perfect." Curiosity fuels creativity. Bad art often leads to breakthroughs.

[00:05:00] A Gentle Pep Talk

Your best work may come from the projects no one sees. Let this season be messy. Let it be yours.

[00:06:00] Shoutout to PhotoBiz (Sponsor)

Kate shares how she uses PhotoBiz to run her entire business—from website to email to booking. Use code POD25 for 25% off your first year!

[00:07:00] Photo Confession Booth: The Alley Incident

It wouldn’t be a true episode without a behind-the-scenes blooper. This week’s confession? A gust of wind took out Kate's flash mid-session—smashing it to bits in an alley. The client’s mom burst into tears, and Kate ended up consoling her while internally calculating the cost of replacing her light. The moral? Always bring a human sandbag.

[00:09:00] Creative Challenge of the Week

Kate dares you to:

• 1. Pick one person or subject that feels safe and fun
  2. Try one new thing: a new pose, lens, light, or editing style
  3. Give yourself full permission to play, mess up, and not share it anywhere
     Use this script if you're nervous to ask someone to model: “Hey! I’m playing with some creative photo ideas. No pressure, no expectations. Just for fun. Want to help me experiment?”

[00:10:00] Final Pep Talk

A creative dry spell doesn’t mean you’re broken. It just means your creative self needs room to breathe. You are still a brilliant artist—even on your off days.

Kate will be back soon with more stories, strategies, and laughter from life behind the lens. Until then? Shutter up and shine.

Summary: Feeling creatively stuck? Kate shares her go-to strategy for breaking out of a dry spell and reconnecting with the joy of photography.

Mentioned in This Episode:

Episode 2 with Susan Geitka – Listen here

PhotoBiz – Get 25% off with code POD25

Creative Challenge Reminder: Pick one subject and try one new thing. No pressure. Just play.

Let’s Connect:

• DM or tag Kate on Instagram: @kate.decoste
  Subscribe, rate, and review if this episode helped you!
  Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.

From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.

They cover:

• The real reason multipassionate creatives burn out (and what to do instead)

• The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gap

• A test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreams

• Taylor’s spicy hot take on business without social media (and how she fills her client roster anyway)

• Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start

  🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.

  🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner]

  🧠 Learn more about consulting with Taylor: [Website Link] 📅

  
  

  ⏱️ Timestamps:

  00:00 – Let’s go!

  01:04 – Voxer besties turned podcast guests

  02:33 – Taylor’s mission and why she’s never done doing new things

  05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist

  10:20 – What really goes into launching a podcast (spoiler: way more than recording)

  12:36 – How Taylor helps clients with too many ideas find their strategy

  14:46 – Green flags Taylor looks for in clients (and how she screens them)

  20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem

  22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo

  28:16 – Why this podcast matters — and what makes it so different

  32:39 – Taylor’s two best tips if you’re sitting on a stuck idea

  38:49 – The mindset shift to move forward even when you're overwhelmed

  41:15 – Do you really need social media to grow your business? Taylor’s take

  48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech)

  51:27 – One final takeaway: Find your who's

  52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations

  💬 Quotes to Remember from “The One Behind the Launch”

  1. “My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite

  2. “You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere

  3. “The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand

  4. “Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies

  5. “Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives

  6. “Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth

  7. “Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works

  8. “We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'

  Let’s Connect:

  • DM or tag Kate on Instagram: @katedecoste

  • Subscribe, rate, and review if this episode helped you

  Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

  
  

In this episode of The One Behind the Lens, Kate chats with Andrew Hellmich. Wedding and portrait photographer, host of the #1 photography business podcast PhotoBizX, and a go-to expert for marketing, pricing, and business growth. With over 20 years of experience, Andrew shares actionable insights on running effective Facebook ads, building sustainable pricing models, and what truly makes a photography business thrive. Whether you're just starting out or ready to scale, this conversation is packed with smart strategies and real-talk wisdom.

Guest: Andrew Hellmich

Host: Kate DeCoste

Episode Length: 45 mins

Air Date: August 2025

⏱️ Timestamps + Episode Highlights

[0:00] Kate welcomes Andrew to the show Andrew shares how it feels to be on the other side of the mic (for once!) and reflects on what makes a great interview.

[2:10] The surprising reason Andrew got into photography Hint: it had nothing to do with weddings—and everything to do with fishing magazines.

[5:20] “Cheap guy syndrome” and raising rates Andrew shares how being known as the budget photographer nearly broke his business—and how niching changed everything.

[11:15] The biggest mistake photographers make in their first 5 years Trying to serve everyone (and pleasing no one).

[13:45] The truth about niching It’s not about style—it’s about knowing your client.

[16:30] Real talk on pricing and profit margins “If you’re not making money, it’s a hobby.”

[20:05] The difference between a business owner and a photographer who just takes pictures Spoiler: one has systems, the other has burnout.

[24:40] The mindset shift that changed everything Why Andrew stopped chasing “more” and started designing for enough.

[30:00] Marketing tips that actually work Why you don’t need more inquiries—you need better conversions.

[37:10] What Andrew wishes he knew earlier The importance of setting boundaries, expectations, and automating early.

[41:20] Final advice from Andrew Simple, powerful, and so worth writing down.

🔥 Quotable Moments

“It’s not about getting more inquiries. It’s about converting the ones you already have.” —Andrew Hellmich

“If you’ve been doing this for a few years and still feel like you’re just spinning your wheels, it’s time to get honest about your systems—or lack of them.” —Kate DeCoste

“You’re not too expensive. You just haven’t told the story of your value yet.” —Andrew Hellmich

📎 Resources + Links

If you loved this episode and want more like it, share it with a fellow photog, leave a review, or tag Kate on Instagram @katedecoste.

And don't forget, every episode comes with a free, actionable resource to help you build your business better. Check the show notes!

Episode Title: Bonus: The One Where We Shutter Up & Celebrate: Live Launch Party & Replay+Juicy Photo Confessions

Length: ~45 minutes

Inside this Episode: We’re popping the virtual champagne! This bonus episode drops you right into the live launch party for The One Behind the Lens. Hear from guest experts Megan Yelaney and Ivy Towler, get Kate’s top three lessons for running a photography business, and laugh along with real-life photographer confessions. Plus — prize giveaways, sponsor shoutouts, and a reminder that you and your work matter.

Timestamps:

• 0:00 – Pre-party banter & music (“Walking on Sunshine” vibes)

• 10:25 – Kate’s welcome + podcast origin story

• 23:33 – Guest Panel: Megan Yelaney on storytelling that sells

• 37:20 – Guest Panel: Ivy Towler on realistic wellness for creatives

• 49:11 – Kate’s 3 things she wishes she knew before starting her business

• 52:00 – Giveaway #1 ($550 value)

• 55:45 – Photo Confession Booth – Hilarious & cringe-worthy photographer stories

• 1:01:50 – Giveaway #2 ($800 value)

• 1:05:00 – Closing gratitude + sponsor shoutouts

Quotes to Remember:

“Your story is the only thing that’s going to make you different from anyone else promising the same thing.” – Megan Yelaney “Get rid of the word diet and start living your life in a way that works for you.” – Ivy Towler “Being a great photographer isn’t enough — marketing, storytelling, and connection are just as important.” – Kate DeCoste

Links & Resources Mentioned:

• Megan Yelaney – Website | Instagram

• Ivy Towler – Website | Instagram

• Sponsors & Discounts – Download the Launch Party Toolkit here
  

In this solo episode of The One Behind the Lens, Kate DeCoste dives into one of the most overlooked (and most powerful) parts of building a sustainable photography business: repeat clients.

This isn’t about luck, magic, or chasing constant new inquiries. It’s about what happens after the gallery is delivered— and how the way you communicate, follow up, and make people feel turns one-time bookings into lifelong cheerleaders who come back, refer you, and trust you as your business grows.

From real-world referral stories to simple, human follow-ups that actually build loyalty, this episode is packed with practical strategies you can start using right away.

✨ What You’ll Learn in This Episode

• Why repeat clients are easier to book, easier to raise prices with, and more likely to refer you

• How trust and experience beat SEO and ads when it comes to long-term growth

• Why people come back because of how you made them feel — not just how the photos look

• How to plant the seed for future sessions without being salesy

• Simple follow-up habits that turn clients into long-term relationships

• How to shift from “one-off sessions” to serving people through seasons of life

  
  

  ⏱️ Episode Timestamps

  00:26 – Why repeat clients don’t happen by accident

  02:15 – The referral story: how trust travels through past clients

  05:00 – Stop treating sessions like one-offs

  07:30 – Why people really come back (hint: it’s not the poses)

  09:45 – Communication, trust, and what silence feels like to clients

  12:10 – Planting the seed for future work without being salesy

  14:30 – Follow-up that feels human, not automated

  16:00 – The big takeaway: how you want people to remember working with you

  
  

  💬 Shutter Squad Quote Board

  “Repeat clients don’t happen by accident. They’re built long after the gallery is delivered.”

  “Good photography is expected. Connection is what creates loyalty.”

  “People don’t come back because you nailed every pose. They come back because of how you made them feel.”

  “Every client you photograph is in a season of life. That season doesn’t end when the session does.”

  “Repeat clients don’t feel like they’re on a mailing list. They feel remembered.”

  
  

  🔗 Connect with Kate

  Host: Kate DeCoste — Photographer, Educator & Host of The One Behind the Lens

  🌐 Website: www.katedecostephotography.com

  📸 Instagram: @katedecoste

  Kate’s website is packed with resources for photographers, including business tools, education, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.

  
  

  🎧 About the Show

  The One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, marketing, creativity, and the real human side of running a creative business.

  
  

This episode feels like sitting on a couch with a really smart friend who gets it - the art, the business, the emotions, and the messy middle of being a photographer.

I’m joined by Jill C. Smith, a Catskills-based family photographer and the educator behind The Business Focused Photographer Podcast. Jill’s work is rooted in warmth, nostalgia, and honesty, and her approach to business is refreshingly grounded, practical, and human.

We talk about everything from Dirty Dancing and abandoned Catskills resorts to imposter syndrome, pricing anxiety, and why pricing never exists in a silo. Jill shares her real pricing journey (numbers and all), what aligned pricing actually looks like, and why photographers need to stop blaming “cheap photographers” for business problems that usually live somewhere else.

This is a must-listen if pricing feels emotional, confusing, or personal — because it is. And you’re not alone.

⏱️ What We Cover (Timestamps)

[3:40] Jill’s brand values: warmth, nostalgia, honesty

[4:44] The photo she’s been chasing her entire career

[6:04] Living and photographing in the Catskills

[7:17] Ghost towns, abandoned resorts & Dirty Dancing lore

[9:23] Video store nostalgia & shared creative pasts

[11:29] Kate’s Catskills theatre connection & Full Moon Resort

[13:31] Being both a family photographer and a business coach

[15:04] Why authenticity works across services

[17:44] What actually makes a photographer “hireable”

[19:31] Why Jill started coaching photographers

[20:41] Photography as a lonely job — and the need for community

[22:23] Competition, saturation myths & industry reality

[24:28] Why following too many photographers hurts your business

[27:10] Why photographers struggle most with pricing

[28:54] Imposter syndrome, especially for women

[31:14] Why pricing feels personal (because it is)

[34:41] What aligned pricing really means

[37:26] Why pricing doesn’t exist in a silo

[41:36] Jill’s real pricing journey: $50 → $100 → $185 → $400 → $800

[46:06] Burnout, overhead & the moment things had to change

[48:34] What “all-inclusive” actually means (and why Jill uses it)[52:20] When all-inclusive works — and when it doesn’t

[55:36] Jill’s group coaching program: The Next Step

[58:50] Monthly group coaching roundtables (accessible + flexible)

[59:44] Where to find Jill + her free VIP Sessions guide

[1:02:04] Rapid fire questions[

1:04:30] Photo Confession Booth: the wrong name… for 45 minutes 😅

💬 Quotes to Remember

“Warmth, nostalgia, and honesty — that’s what I want my brand to feel like.”

“Pricing doesn’t exist in a silo.”

“If someone else’s prices are interrupting your business, something else in your business needs work.”

“It’s almost 100% in our heads.”

“You don’t need to apologize for being profitable.”

“Your work is only one piece of why people hire you.”

🧠 Key Takeaways

• Pricing is emotional — especially when photography wasn’t your original career path

• Most photographers weren’t trained in business or sales, which fuels imposter syndrome

🎧 The One with Sales That Don’t Feel Salesy, with Luci Dumas

Bonus | The One Behind the Lens

Hosted by Kate DeCoste

Guest: Luci DumasTotal

Length: ~60:00

🎙 Episode Summary

When you think of “sales,” do you picture pushy tactics, awkward conversations, and clients ghosting you afterward? My guest this week, Luci Dumas, is here to flip that script.

Luci has been a full-time photographer for over 40 years and now coaches creatives on building businesses that are profitable, sustainable, and deeply fulfilling. She’s also the host of The Profitable Photographer Podcast, with over 330 episodes under her belt.

In this conversation, Luci walks us through her in-person sales process—from slideshows to whiteboards to wall art—that helps photographers not only increase their income, but also deliver finished artwork that families will treasure for generations.

We also dig into the mindset roadblocks that hold photographers back, why networking and professional organizations like PPA matter, and how sales can shift from being scary to being a joyful service to your clients.

Whether you’re brand new to selling or ready to refine your client experience, this episode will leave you inspired and equipped with tools you can use right away.

📌 What You’ll Learn:

• How Luci transitioned from weddings to portraits and coaching over her 40-year career

• Why in-person sales create happier clients and higher profits

• Luci’s exact sales flow (slideshow → categories → wall art + albums)

• The top business roadblocks photographers face and how to overcome them

• Why networking, grit, and community are non-negotiables for sustainable success

• How to reframe sales as service, not pressure

🕒 Timestamps

0:00 – Welcome back! Meet Luci Dumas—photographer, coach, and podcast host

2:00 – Luci’s start in the 1980s recession and finding her first niche

6:30 – From weddings to babies + families: navigating burnout and pivoting

10:00 – The origin of Luci’s in-person sales system14:00 – Why projecting images big changes the entire sales experience

18:00 – Using categories + whiteboards to simplify decision-making

22:00 – How wall portraits + albums deliver legacy and profit

27:00 – Sales myths that hold photographers back

32:00 – Common roadblocks: unclear vision, niche fears, and money mindset

38:00 – The role of relationships and networking in business growth

44:00 – The power of professional organizations like PPA48:00 – Grit, perseverance, and keeping your passion alive long-term

52:00 – Luci’s free resources + coaching offers for photographers

57:00 – Final thoughts: why sales should feel joyful

💾 Resources & Links

Luci’s Podcast:→ The Profitable Photographer

Free Client Attraction Guide: https://lucidumascoaching.com/freegift/ for an Ideal Client Attraction Guide

Create the Business of Your Dreams session with Luci: lucidumascoaching. com

Coaching Info:→ lucidumascoaching.com

💬 Follow Luci Online:

Instagram: @theprofitablephotographer_pod

YouTube: Profitable Photographer Podcast

Facebook: https://www.facebook.com/LuciDumasCoaching

🎁 Listener Perk:

Thanks to Taylor Aller, you can grab FREE access to the Make It Happen Planner + Private Podcast Series—your behind-the-scenes guide to reverse-engineering real goals and creating more momentum (with less chaos). Snag it here → https://tayloraller.myflodesk.com/freeplanner

✨ Quotes to Remember

“Sales isn’t about pressure—it’s about helping people bring art into their homes.” – Luci Dumas

“When you see a client’s reaction in real time, you learn what they value most.” – Luci Dumas

“Networking isn’t optional. People do business with people they know, like, and trust.” – Luci Dumas

Follow Kate + Check out Kate's Education & Freebies:

Instagram: @katedecoste

www.katedecostephotography.com

Episode: The One Behind the Lens – Overcoming Pose Panic

Every photographer has been there. Standing behind the camera, ready to capture the perfect shot, and suddenly your mind goes blank. Pose panic is a common challenge that can strike during any session, from seniors to families to couples.

In this episode of The One Behind the Lens, I share strategies for overcoming pose panic, keeping your clients relaxed, and making your sessions flow smoothly.

What We Cover (Timestamps):

[2:10] What pose panic is and why it happens[

5:45] Movement-based poses to loosen clients and keep the session moving

[10:20] Ice-breakers, humor, and “fake model” prompts for engagement

[15:50] Hand placement techniques to keep subjects confident and natural

[20:30] Narrating the session and giving micro-directions

[25:15] Reset strategies to regain composure during challenging moments

[28:40] Using client prep guides like Pose Like a Pro (10% off with code POSE)

[31:00] Real-life session stories: seniors, couples, and families

Quotes to Remember :

• "Pose panic is normal—it happens to every photographer at some point." – Kate DeCoste

• "Movement is magic. A simple walk, twirl, or laugh can break the ice and reset the energy." – Kate DeCoste

• "Narrate the session. Even small micro-directions keep your clients engaged and confident." – Kate DeCoste

• "It’s okay to pause and reset. Sometimes the best thing you can do is take a breath and start fresh." – Kate DeCoste

Resources Mentioned:📲

Save 25% your next rental at Rockbrook Camera: Save Here

Pose Like a Pro client prep guide → Use code POSE for 10% off. Find on Kate's website under "Photographers".

Follow Rockbrook Camera:

📸 Instagram: @rockbrookcamera

Connect with Kate:

📸 Instagram: @katedecoste

🌐 Website: katedecostephotography.com

🎧 Watch or listen here: https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0

Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.com

Guest: Jeremy Hyler, Creative Director at PhotoBiz.com

Summary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.

What we Cover (⏱️ Timestamps + Quotes to Remember):

[1:07] – Jeremy’s origin story: from film to full-on creative director

“I realized I loved telling stories—and helping others do the same.”

[7:29] – SEO basics photographers actually need to know

“Stop keyword stuffing. Google wants a story, not a directory.”

[11:08] – Why blogging still works (and how to do it better)

“Every blog is an SEO boost. Keep it short, show your best, and stagger your posts.”

[13:55] – Gallery tips to boost SEO + client experience

“30 images, not 300. Give them the moment, not the scroll fatigue.”

[17:08] – Website mistakes to avoid

“Your aesthetic should never come at the cost of user experience.”

[23:26] – How AI is impacting photography & websites

“You’re not being replaced. You’re being supported.”

[32:24] – AI & SEO: Why reviews, blogs, and fresh content matter

“Google’s new AI search will prioritize updated, reviewed, localized content.”

[39:11] – What makes PhotoBiz different

“DIY or DFY—either way, we’re here to make it easy.”

[46:02] – Hidden gem: A new quick-change feature is coming

“No more diving deep to make design tweaks—just click and go.”

[52:33] – 🎉 Listener Exclusive: Use code POD25 for 25% off

“It’s basically like getting 3 months free on your first year.”

Resources Mentioned:

25% Off Photobiz.com Annual Membership:

https://landing-page.photobiz.com/behind-the-lens

Shutter Squad Freebies:

https://www.katedecostephotography.com/photographers

Connect with Kate:

Instagram: @katedecoste

Website: https://www.katedecostephotography.com/

Episode Summary

This episode is a special one because sometimes the people behind the lens aren’t photographers… but they are absolutely part of how the magic gets made.

I’m sitting down with my longtime friend and college choir/theatre buddy, Patrick Clayton, the creative force behind Patrick J. Clayton Productions, a bi-coastal, full-service event production company creating large-scale branded experiences across the country.

We talk about growing up in Nebraska, finding your way to New York City, building a business from a spare bedroom, and what really goes into producing events that look effortlessly.

And yes… Patrick shares a confession booth story involving an 1,100-person event he thought was happening the next day. 😅

⏱️ What We Cover (Timestamps)

[0:00] Welcome & real-life check-inQuarter four sales, world chaos, and why “just do whatever you want” sometimes feels valid.

[2:24] How Kate and Patrick know each otherDoane College (and why it will always be Doane College), choir, theatre, and lifelong creative friendships.

[7:56] Studying business while living in the artsWhy Patrick didn’t have a master plan — and how a business degree plus creativity changed everything.

[9:50] The moment he knew it was time to leave NebraskaSupportive mentors, big conversations, and choosing a bigger world.

[11:16] Moving to New York CityFashion-focused business school, retail design, visual merchandising, and learning corporate life fast.

[12:54] Working for Pret A MangerNearly a million-dollar employee experience budget — and the only job Patrick ever loved while leaving.

[13:34] Discovering event productionCreative services, entertaining instincts, and realizing this could actually be a career.

[14:28] Starting a business with three months’ rent savedWhat it looked like in the beginning — and why that leap mattered.

[17:48] What a bi-coastal production company actually doesBranded events, PR activations, pop-ups, launches, charity dinners, and nationwide logistics.

[20:49] Growing from a spare bedroom to a full floor studioContainer Store shelves, flower district studios, wood shops, and gradual growth.

[24:08] Decorating the East Wing of the White HouseHow Patrick applied, what the warehouse looks like, replica doorways, Secret Service escorts, and why it still matters.

[29:31] Being asked back as a White House docentGuiding military families and accidentally ending up in national photos.

[32:25] Rising costs, tariffs, and hard conversationsWhy flowers, plywood, wire, and ribbon affect everything — and how creatives are pivoting.

[35:30] How cost pressure impacts creativityStaying inspired while still running a business and paying the bills.

[37:07] Patrick’s creative process, step-by-stepClient calls, budgets, decks, renderings, logistics, and the “fun things vs non-fun things.”

[40:32] Why behind-the-scenes content mattersWhat people don’t see — elevators, unions, freight access, and build timing.

[43:36] Photography relationships done rightRespecting boundaries, fees, shot lists, and choosing the right photographer for the job.

[47:17] Learning what you like as a clientHorizontal vs vertical, atmosphere vs people, and trusting the experts.

[51:14] Rapid Fire Questions• Florals vs planning vs set building• Must-have production tools• Dream location (Paris 👀)• Creative style as a movie genre (hello, dramedy)

[56:16] Event Confession BoothThe 1,100-person event… on the wrong day.

[1:00:35] Fix it first, feel laterWhy compartmentalizing emotions is a survival skill in creative work.

💬 Quotes to Remember

“We make pretty things… and we also buy plywood.”

“The client shows up at 3 PM and wants the same result.”

“I’m this kid from Nebraska, carrying ornaments to the East Wing of the White House.”

“It’s amazing how good a good box cutter is — and how bad a bad one is.”

“We get irrationally excited when an event is on ground level.”

🔗 Connect with Patrick

• Instagram: @PJCPROD

Episode Title:The One with the Studio Keys: Opening a Photography Studio – Lessons, Surprises & What I Would Do Differently

Episode Description:What is it really like to open your own photography studio?

In this solo episode of The One Behind the Lens, Kate shares her 12-year experience of owning a studio — the good, the unexpected, and the honest lessons she’s learned along the way.

From indoor headshot sessions and client consultations to overhead costs and long-term sustainability, this episode is a grounded look at studio ownership without the hype. A studio can be an incredible tool — but it isn’t right for everyone, and that’s okay.

If you’ve ever considered opening a studio (or already have one), this episode will help you think more clearly about what a studio should support — and what it shouldn’t.

In This Episode, We Talk About:

• Why Kate chose to open a studio and why she’s kept it for 14 years

• The benefits of having a dedicated indoor space for headshots and sessions

• How a studio changes the client experience before the shoot

• The importance of separating work life and home life

• The reality of overhead and ongoing expenses

• Surprising challenges of studio ownership

• What Kate would think through differently if she were starting again

• Why a studio should support your business — not define it

Key Takeaway:Owning a studio isn’t a milestone you have to reach — it’s a business decision. The right choice is the one that aligns with how you want to work, not what you think you’re supposed to do.

🎧 If this episode resonated, share it with a photographer navigating their next big decision.

✨ Subscribe to The One Behind the Lens for honest conversations about photography, business, and the real behind-the-scenes.

“A studio should support your business — not define it.”

The One Behind the Lens — Guest: Shayna Lloyd (Montana Diaries)

If you’ve been flirting with the idea of adding video to your photography business (but your brain is like… absolutely not), this episode is for you.

I’m hanging out with Shayna Lloyd from Montana Diaries, and we get real about what hybrid shooting actually looks like—without the tech-bro energy, without the pressure to become a full-time filmmaker overnight, and without turning your workflow into chaos.

We talk iPhone video add-ons, mindset shifts, how to tell better stories without forcing “storytelling moments,” and the 5-shot framework Shayna uses to make any session feel cinematic—whether it’s a wedding, seniors, or brand work.

Also: the Photo Confession Booth story at the end? I will never recover. 😂

What We Cover (Timestamps)

[2:19] Shayna’s origin storyYearbook kid energy, YouTube travel diaries, and how “Montana Diaries” accidentally turned into a business.

[7:03] Finding her style: “vlog meets indie film”Why trying to shoot like everyone else made her work worse—and what changed when she filmed weddings like she filmed vlogs.

[10:34] What “adventurous + laid back” actually meansFlexible couples, timeline lovers, and not posing your way through your own memories.

[12:25] The truth about becoming hybridIt wasn’t a cute “I followed my passion” story—Shayna built it with reps, practice, and saying yes before she felt ready.

[14:22] Myths (and fears) about adding videoThe fears are real—so Shayna breaks down what’s actually practical and what deliverables make sense.

[16:08] Why video is easier to sell now than everThe market is already educated. People get video. You’re not convincing them—it’s already everywhere.

[17:33] The simplest place to start: iPhone video add-onHow to add it to your pricing guide, test demand, and let one paid client push you into practice mode.

[18:00] Shayna’s iPhone add-on strategy (and why vendors go feral for it)100–200 raw clips in a folder, delivered fast, shared with every vendor, and your name stays in the conversation all year.

[20:29] How she physically shoots iPhone clipsNo fancy rig. iPhone literally resting on the lens. Five to ten seconds, then back to work.

[22:10] Senior photographers—this part is goldIntern Morgan’s graduation film idea: multi-season sessions + extra footage + premiere at grad parties = genius (and solves client churn).

[24:39] Storytelling without making your clients actStop “pulling story out” of people like they’re actors. Learn story structure and shoot it like a filmmaker.

[26:07] Shayna’s 5-shot storytelling frameworkWide shot, long shot, close-up/extreme close-up, detail shots, B-roll (and what B-roll is actually for).

[29:17] Hybrid shooting during time-sensitive momentsWhat to prioritize during first looks, ceremony, speeches—and how to communicate expectations so you’re not promising impossible moments.

[34:47] Hybrid Hangout: what it is + who it’s forShayna’s teaching style: dumb fun energy + real results. Plus a freebie you can grab right now.

[36:13] Rapid fire funPhoto vs video, favorite “gear,” underrated hybrid skills, dream locations (Italy + Greece), and her creative style as a movie genre.

[43:14] Work + family + travel (honest version)No perfect balance talk—just real life, seasons, and what actually makes it work.

[49:34] Photo Confession Booth (YOU HAVE TO HEAR THIS)Shayna’s most chaotic wedding moment…and yes, it’s as shocking as it sounds.

Resources + LinksConnect with Shayna

• Hybrid Hangout (Free Video Upsell Starter Kit): https://hybridhangout.com

• Shayna Lloyd / Montana Diaries: https://montanadiaries.com

• IG: hybridhangout

💬 Quotes to Remember

“It’s easier to love something when you’re good at it — and the only way to get good is reps.”— Shayna Lloyd

“Professional doesn’t mean bland. It just means you deliver what you promised.”— Shayna Lloyd

“You don’t need to pull a story out of people. If you are, you’re probably directing a weird romance film.”— Shayna Lloyd

So many photographers and midlife women are told they’re tired, inflamed, or gaining weight because “that’s just getting older.” This episode challenges that narrative.

In this conversation, Kate DeCoste sits down with Ivy Towler — a retired registered nurse, photographer, and functional nutritionist-in-training — to talk about what’s really happening in our bodies during midlife and why curiosity matters more than pushing through.

This episode isn’t about extreme routines or fixing everything overnight. It’s about understanding root causes, recognizing the signs of perimenopause, and making small, sustainable changes that support your health and your work.

If you’ve been feeling off and looking for answers that go deeper than “everything looks normal,” this conversation is for you.

🧠 What We Cover (Timestamps)[

2:15] Why so many midlife symptoms are dismissed as “just getting older”

[5:10] Ivy’s transition from registered nurse to photographer to functional nutrition

[8:30] What functional nutrition really means — and why root cause matters

[11:45] Perimenopause: when it can start and what it actually looks like

[15:20] Common midlife symptoms photographers often ignore

[18:40] Starting with one small, sustainable habit instead of overhauling your life

[22:10] “Exercise snacks” and movement that fits into a real workday

[25:35] The three non-negotiables: sleep, blood sugar, and digestion

[29:10] Why gut health matters more than most women realize

[32:45] Reducing toxins without overwhelm — simple swaps that make a difference

[36:20] Building a new functional nutrition practice and sharing education online

💬 Quotes to Remember

“Be curious about your symptoms, don’t dismiss them.” – Ivy Towler

“Just because something is common doesn’t mean it’s normal.” – Ivy Towler

“You don’t have to change everything at once. Small shifts add up.” – Ivy Towler

“Our bodies are always communicating with us, we just have to listen.” – Ivy Towler

📄 Resource Mentioned

Email Subscribers: https://ivy-towler-photography.myflodesk.com/functional-nutrition

Substack: https://substack.com/@ivytowler

IG: Haus of Tùs

Fav Podcasts:

DR MARK HYMAN: https://podcasts.apple.com/us/podcast/the-dr-hyman-show/id1382804627

DR STEPHANIE ESTIMA: https://podcasts.apple.com/us/podcast/better-muscle-mobility-metabolism-peri-menopause-with/id1479074542

NATHALIE NIDDAM: https://podcasts.apple.com/us/podcast/longevity-with-nathalie-niddam/id1534355704

HUBERMAN LAB: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110

KAYLA BARNES: https://podcasts.apple.com/us/podcast/longevity-optimization-with-kayla-barnes-lentz/id1591130227DAVE

ASPREY: https://podcasts.apple.com/us/podcast/the-human-upgrade-biohacking-for-longevity-performance/id451295014

👋 New Here? If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it.

🤍 Connect with Kate

📸 Instagram: @katedecoste

🌐 Website: katedecostephotography.com

🎧 Watch or listen here:https://pod.link/1826428370

Every photographer hits a moment where they realize they’ve been busy… but not always intentional.

In this episode of The One Behind The Lens, Kate walks photographers through building a clear, realistic business plan for 2026 — without overwhelm, hustle culture, or complicated systems.

This conversation is about defining success on your terms, simplifying what you offer, understanding your numbers, and creating a business that supports your life instead of running it.

Whether you’re feeling motivated, stuck, or somewhere in between, this episode is your reset.

🧠 What We Cover (Timestamps)

[2:05] Why January 2 is the perfect time to plan (and why you’re not behind)

[4:40] Why most photographers avoid business planning — and how it leads to burnout

[7:30] Defining success beyond bookings, busyness, and Instagram

[10:15] Choosing focus: simplifying your offerings and revenue streams

[13:20] Setting realistic income goals without fear or pressure

[16:10] Reverse-engineering your numbers to support your life

[18:45] Simplifying your marketing so consistency feels doable

[21:30] Protecting your time, energy, and creativity in 2026

[24:10] Why clarity beats urgency every single time

💬 Quotes to Remember

“Your business should support your life — not consume it.” – Kate DeCoste

“You don’t need a perfect plan. You need a clear one.” – Kate DeCoste

“Clarity creates confidence. Confidence creates momentum.” – Kate DeCoste

“If you don’t choose your direction, your business will choose it for you.” – Kate DeCoste

📄 Free Resource Mentioned

Build Your 2026 Photography Business Plan – Free Worksheet

A fillable, easy-to-use worksheet created specifically for this episode to help you follow along and map out your year with intention.

✔️ Fill it out directly in Canva✔️ Download as a PDF✔️ Or print and write it out

👉 Download here or Fill out in Canva

🎧 New Year’s Binge Alert

This episode is Episode 1 of 2 dropping today for your New Year’s binge.

Next up: a real, honest conversation with Functional Nutritionist Ivy Towler — where we talk about our bodies, hormones, digestion… and yes, poop.

It’s real talk about topics that can feel awkward or embarrassing, but matter more than we realize.

When this episode ends, keep listening.

👋 New Here?

If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it.

🤍 Connect with Kate

📸 Instagram: @katedecoste

🌐 Website: katedecostephotography.com

🎧 Watch or listen here:https://pod.link/1826428370

Yay — it’s you. Welcome back, Shutter Squad. 🎙️📸Season Two of The One Behind The Lens with Kate DeCoste drops January 2, and this season we’re going deeper into the conversations photographers actually need.Behind every image is a human. Behind every business is a story. And behind the lens? There’s a whole lot no one teaches you.This season features honest conversations around:• Health and longevity in your photography business• Pricing, offers, and client experience• Vendor relationships — including how photographers and event planners work together• Signature style and standing out in a saturated industry• Real strategy for building a business that supports your lifeYou’ll hear from incredible guests including Ivy Towler, Patrick Clayton, Shayna Lloyd, and Jill C. Smith — plus solo episodes with yours truly, including The One Where We Build Your 2026 Photography Business Plan.No fluff.Real talk.Real strategy.🎧 Season Two drops January 2 — subscribe so you don’t miss an episode.Welcome back, Shutter Squad. Let’s do this.

🎙 Episode Summary

In this bonus episode of The One Behind the Lens, Kate sits down with Vickie Black—the founder of Senior Style Guide—to unpack the origins of SSG, the mission behind its supportive photography community, and the iconic Hot 100 contest. From overcoming rejection and industry competition to mastering workflows and maximizing sales, Vickie shares how photographers can elevate their craft, their business, and their confidence.

Whether you’re a seasoned senior photographer or just starting out, this episode is packed with inspiration, actionable tips, and behind-the-scenes insights into one of the most competitive contests in senior photography.

📌 What You’ll Learn

• Vickie’s origin story: turning rejection into a thriving photography platform

• How SSG fosters community over competition in a saturated market

• Maximizing workflow efficiency to increase product sales

• Navigating the Hot 100 contest: tips, tricks, and blind-judging insights

• The importance of celebrating your unique style and value

🕒 Timeline

0:00 – Welcome! Meet Vickie Black, founder of Senior Style Guide

2:30 – From rejection to creation: SSG’s founding in 2011

5:45 – Pivoting from blog to print magazine and rapid growth

9:15 – Mission over competition: building a supportive photography community

13:00 – Workflow tips: 1.5-hour sessions → 100 frames → 42 delivered images

17:30 – Outsourcing editing and bookkeeping for efficiency and sanity

21:00 – Hot 100 Contest breakdown: rules, blind judging, and strategy

28:00 – How entering the contest sharpens critical self-evaluation

32:15 – Tips for submitting: Hot 100 buddy, image selection, category strategy

37:45 – Celebrating uniqueness in a saturated market

42:00 – SSG events, masterminds, and community-building

46:30 – Upcoming initiatives from SSG in 2026

50:00 – Final thoughts: No means not yet, and embracing growth

54:00 – Where to find Vickie and connect with Senior Style Guide

💾 Resources & Links

• SSG Freebie / Download: SSG Issue 91

• Hot 100 Contest: Enter by Nov 17, 11:59 PM ET

• SSG Community: Facebook Group

• Follow Vickie Online: Instagram: @seniorstyleguide

  Rockbrook Camera, Now through 2025, save 25% off your rental order at Rockbrook Camera in Omaha or Lincoln, Nebraska. ⁠Redeem here⁠

✨ Quote Highlights

"No means not yet. Every setback is just a chance to create something bigger and better." — Vickie Black

"Community over competition—when we lift each other up, we all rise higher." — Vickie Black

"Your uniqueness is your superpower. Stop comparing and start celebrating what only you can create." — Vickie Black

📄 Try This: Hot 100 Prep Challenge

1. Select a Hot 100 buddy for objective feedback

2. Enter all applicable categories to maximize visibility

3. Submit only sharp, high-quality images

4. Use the contest to critically evaluate your work and celebrate your style

💬 Final Thoughts

Vickie’s story is a masterclass in turning rejection into opportunity, fostering meaningful connections in photography, and embracing uniqueness as a tool for growth. Whether you’re submitting to the Hot 100 for the first time or looking to streamline your workflow, this episode is packed with actionable insights, inspiration, and encouragement to take your business and artistry to the next level.

Until next time —Let’s shutter up and shine. 💫 Kate

Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.

⏱️ Episode Breakdown:

00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.

02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.

05:20 – Simple, Doable Marketing Moves

• Batch and repurpose your existing content

• Automate a few posts per week

• Send short, easy check-in emails

• Share the real messy middle moments

10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.

15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!

17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!

🔗 Links Mentioned in This Episode

Your Social Media Era (Nov 13th – $69): Save your Seat

The Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtl

Pose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro

💌 Connect with Kate

Instagram | @katedecoste

Facebook | Kate DeCoste Photography

[Website]

Got a Photo Confession or question for the show?

Send a voice memo or DM — Kate loves hearing from the Shutter Squad!

🎙️ Quotes to Remember

1. “Busy season doesn’t mean silent season.”
   → A simple reminder that consistency—even in small ways—keeps your business visible and thriving.

2. “Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”
   → A mindset shift every photographer needs when the editing queue feels endless.

3. “Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”
   → Small effort, big impact.

4. “Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”
   → The perfect mantra for staying motivated through the chaos of busy season.

🎙️ The One Where Photographers Build a Business They LoveClient Experience, Confidence & Connection with Rachel Larsen WeaverIn this episode of The One Behind the Lens, Kate DeCoste sits down with photographer and educator Rachel Larsen Weaver for a deep, honest conversation about what it really means to build a photography business you actually love.Rachel shares how she’s created a body-affirming, deeply welcoming client experience — and why making people feel safe in front of the camera often matters more than perfect lighting or flawless posing. From saying “yes” to a glass of water to shifting sessions from transactional to relational, this episode is packed with practical ways to create connection, comfort, and confidence for your clients.You’ll hear about:

• How client safety and body confidence change the way people show up on camera
• Building a portfolio that feels like a true invitation (not a closed door)
• Creating long-form, experience-driven sessions instead of cookie-cutter shot lists
• Using writing and storytelling as part of your photography marketing and brand voice
• What it means to make your business feel aligned, sustainable, and creatively fulfilling

If you’re a photographer who wants to attract better-fit clients, build stronger relationships, and create work that feels meaningful — this one’s for you.

🔗 Connect with RachelWebsite: rachellarsonweaver.comInstagram: @rachel.larson.weaverEducation & Workshops: Available through her website (including The Words Workshop and photography education waitlists)

🔗 Connect with KateHost: Kate DeCosteInstagram: @katedecosteWebsite: www.katedecostephotography.comKate’s website is packed with resources for photographers, including education, business tools, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.

⏱️ Episode Timestamps

00:00 – Recording jitters & the awkward art of podcast intros

01:30 – “Creator of moments”: blending art, parenting, and teaching

04:25 – What “a damn good time” actually looks like in a session

07:45 – Why saying “yes” to water changes the client experience

09:50 – Building a fat-affirming, welcoming photography business11:15 – The industry advice that made Rachel double down on doing it differently

13:20 – Why your portfolio is an invitation (and who feels excluded when it’s not)

15:55 – The “20-pound myth” and why waiting for photos keeps people invisible18:20 – Social media, representation, and curating what you see

29:45 – Marketing in your own voice (and why writing matters)

32:45 – What long-form photography sessions really look like

36:30 – Co-creating a “best day” instead of a shot list38:00 – How body safety changes the way clients show up on camera

42:30 – Trust, comfort, and why hands matter more than you think

47:10 – How photographers can start creating more affirming work

48:55 – The power of self-portraits for building connection and trust

52:50 – The Words Workshop & using writing as a creative practice

57:00 – Rapid fire: underrated skills & creative style

59:40 – Photo Confession Booth: “the puppy ate the roll of film”

1:01:40 – Where to find Rachel & stay connected

💬 Shutter Squad Quote Board

“Your portfolio is an invitation. If people don’t see themselves in it, they won’t think the invitation is for them.”

“Saying yes to the water isn’t about the drink — it’s about shifting the energy from transaction to relationship.”

“Comfort is contagious. When someone feels safe in their body, everything in the photo softens.”

“Don’t wait to lose 20 pounds to take the picture. This moment still matters.”

🎙️ About the Show The One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, creativity, marketing, and the real human side of running a creative business.