The NOW Gen – Details, episodes & analysis

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The NOW Gen

Business

Frequency: 1 episode/34d. Total Eps: 37

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

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🇬🇧 Great Britain - marketing
31/10/2025
#80

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Score global : 68%

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Grace Kao on How Audio Marketing is Redefining Brand Connections

Season 2 · Episode 157

Thursday, December 19, 2024 • Duration 27:05

We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery.
With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list.
In this episode, you will discover:
The future of audio marketing and emerging trends
How to forge meaningful connections between brands and audiences
What it takes to stand out in a crowded digital world

This conversation is packed with insights from one of marketing’s brightest minds. Tune in now and elevate your brand strategy.

🔔 Don’t forget to like, subscribe, and share this episode with fellow marketers and brand enthusiasts!

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

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EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta

Season 2 · Episode 156

Monday, November 18, 2024 • Duration 34:27

In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and digital transformation, Kunal shares invaluable lessons learned from his career across industries, countries, and cultures.

💡 Topics we cover:

Key lessons from the CPG industry for global brand success 🌍
How cultural nuances shape marketing strategies ✨
The future of brand communication in a digital-first world 📲
Trends reshaping consumer behavior in 2024 🔮
Tips for building resilience and adaptability in your career 🚀
Kunal’s passion for storytelling and innovation shines through as he dives into his career journey and shares actionable insights for marketers and young professionals alike.

Hit play, and let’s explore how to build impactful brands in the NOW generation! 🔥

🔔 Don’t forget to like, subscribe, and share this episode with fellow marketers and brand enthusiasts!

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Season 2 Episode 147 "Energizing Brand Engagement: eCommerce Personalization with Viviana Muci"

Season 2 · Episode 147

Tuesday, August 1, 2023 • Duration 40:20

The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & eCommerce Director at Bang Energy. She shares with us her invaluable insights on this fast-paced race of brand engagement and personalized eCommerce strategies. Tune in to discover her experiences in the energy drink industry and how she has successfully positioned her brand as relevant to the NOW generation.

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Season 2 Episode 146 "Marc Maleh’s Take on Technology Innovation in Retail and Ecommerce"

Season 2 · Episode 146

Tuesday, July 11, 2023 • Duration 34:52

In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms. Brands are constantly looking for ways to improve their customer's experience, and including the newest technologies might seem like the way to go. Our guest Marc Maleh, the SVP of Emerging Technology and Connected Experiences at Valtech Commerce, shares his take on this topic with us. Tune in to listen to what our guest has to say about implementing technology into your brand's strategy to create connected experiences.

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Season 2 Episode 145 "Creating Communities in the Video Game Industry with Rafael Tello"

Season 2 · Episode 145

Tuesday, June 20, 2023 • Duration 32:47

In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and that’s where creative thinking needs to come in. Listening to your audience first will always lead you to success. Still, on a regional level and specifically for the Latin American market, a more specific approach is required in order to incorporate consumer needs and market trends. Rafael Tello, the Regional Lead Latam at Activision Blizzard Entertainment, shared his takes on how video games are changing to fit the need for instant gratification from the NOW generation. Listen to this episode to learn more about his experience in this industry.

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Season 2 Episode 144 "Authentic Connections and Storytelling with NFL Fans According to Sarah Bishop"

Season 2 · Episode 144

Tuesday, May 30, 2023 • Duration 34:51

The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audience, emphasizing the importance of authenticity and humanizing NFL players as crucial elements for their success. Tune in to her episode to discover more about the NFL's activities during the off-season and how they continuously prioritize their fans in all their endeavors.

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Season 2 Episode 143 "Instant gratification push Tatiana Holifield’s audience engagement strategy"

Season 2 · Episode 143

Tuesday, May 9, 2023 • Duration 31:51

The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the bigger scope of options available for audiences to choose their entertainment, brands are moving towards engaging with them meaningfully by catering to their need for more. In today’s episode, we talk with Tatiana Holifield, the Vice President of Digital Content & Audience Engagement from Sirius XM + Pandora. Her role in the audio entertainment industry has allowed her to understand what today’s generation wants, and she shares her insights on consumer engagement and their need for speed.

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Season 2 Episode 142 "Consumer engagement in a fast-paced world with Suzanne Lindberg"

Season 2 · Episode 142

Monday, April 17, 2023 • Duration 38:47

Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk about the positive results that come from organic connection with customers, specifically through social media. If you want to learn about a more human approach to this customer engagement get your notepad, because today’s episode is full of incredible insights from a marketing star. Our guest, Suzanne Lindbergh, Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at UBER, shares her best practices and motivates marketers to start now.

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Season 2 Episode 141 "Innovation, Growth, and Marketing in Don McGuire’s industry"

Season 2 · Episode 141

Monday, March 27, 2023 • Duration 36:03

In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B to B2C marketing efforts, and putting the consumer at the center of everything, this episode is incredibly relevant to any branding or marketing professional. So listen along to hear from an expert in an industry that is continuously making our lives better.

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Season 2 Episode 140 "Aaron Kaufman’s Game Plan to EngageWith Users Based on 2K’s Bold Identity"

Season 3 · Episode 140

Monday, March 6, 2023 • Duration 54:16

The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging through the community of the video game industry. His insights and experience in this industry help us understand that their strategies go beyond just a game plan. He has been a fundamental part of developing popular video games and firmly believes that fan gratification is vital to success.

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The NOW Gen – Details, episodes & analysis

Podcast details

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Spotify

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The NOW Gen – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Youtube4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Youtube4