Are your AI-generated donor appeals falling flat and leaving critical revenue on the table?
Relying on AI simply as a drafting shortcut often yields hollow, robotic copy that alienates supporters when genuine connection matters most.
In this episode, we sit down with Andy Crestodina, Co-Founder and CMO of Orbit Media Studios and author of Content Chemistry, to show nonprofit leaders how to flip the script on artificial intelligence.
Instead of using AI as a fast typing machine, Andy reveals how to unlock fundraising intelligence and data-driven empathy to audit your campaigns from the donor's perspective.
Discover how to identify conversion friction across your donation page, resolve hidden blind spots before pitching major gifts, and elevate the entire donor journey.
What You Will Learn
1. Synthetic Donor Personas: How to craft rich persona prompts to uncover objections, test messaging, and improve your approach to securing major gifts.
2. Conversion Gap Analysis: Why feeding page screenshots into AI exposes friction points and deepens donor stewardship across key touchpoints.
3. Shared Prompt Libraries: How to build, iterate, and standardize reusable audit prompts that empower your entire fundraising team.
4. Corporate Giving Growth: How leveraging matching gift statistics activates a share of the $4–$7 billion in employer matches left unclaimed each year.
5. Mobile Giving Optimization: Immediate technical and human checks to remove form clutter, fix keyboard inputs, and boost conversion rates.
Also available on Youtube.