The No Normal Show by BPD - BPD

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Bee Bee Boop: Humans are canceled, Barbie’s shout-outs, and ChatGPT’s latest glow-up.

Season 1 · Episode 238

Wednesday, April 2, 2025 • Duration 26:29

Barbie’s showing love to future doctors. People are crowdfunding their hospital bills. And ChatGPT just dropped an image update so powerful, it might make your designer sweat. On this episode of The No Normal Show, Desirée, Stephanie, and Chris unpack the game-changing upgrade from OpenAI that makes photorealistic image generation feel real. From Bill Gates suggesting humans could be irrelevant within a decade, to the new frontier of visual storytelling and the copyright chaos of Studio Ghibli-style AI fan art, we explore what this all means for marketers, healthcare brands, and creatives. The AI race is speeding up—are you even on the track? Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!

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Revenge of the Attention Economy: Why Moments Matter More Than Ever

Season 1 · Episode 237

Wednesday, March 26, 2025 • Duration 43:42

From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL are reshaping engagement in real time. Plus, we break down what it all means for brands trying to show up authentically in the age of short attention spans and hot takes. Ready to rethink your media mix? Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!

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AI: Not a Job Stealer, But a Game Changer – Lessons from the Joe Public Retreat

Season 1 · Episode 228

Wednesday, January 15, 2025 • Duration 40:34

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley’s insights on economic pressures to Dr. Marcus Collins’ bold vision for branding as community-building, and Paul Roetzer’s groundbreaking takes on AI in healthcare marketing—we’re covering it all. Tune in!

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Is consumerism dead or alive?

Episode 146

Friday, March 25, 2022 • Duration 36:06

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Alternative Audiences for Healthcare Marketers

Episode 145

Friday, March 18, 2022 • Duration 36:47

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Next-gen personalized marketing

Episode 144

Saturday, March 12, 2022 • Duration 35:43

Service-line marketing without service lines? Heart care marketing without heart care month? Hear the No Normal crew talk about how personalized marketing is upending longstanding healthcare marketing practices.

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A recipe for the Copernican Consumer

Episode 143

Saturday, March 5, 2022 • Duration 35:31

Telehealth. AI. Blockchain. No, not the ingredients for buzzword soup, but the foundational elements of Joe Public 2030's Copernican Consumer — a tech-enabled consumer who commands their own health universe. Hear The No Normal Show team discuss each of these "secret ingredients," where our industry stands relative to each, and what needs to happen to make the Copernican Consumer a reality. And, get the scoop on Amazon's next step toward building a Copernican Consumer future with Echo and Teladoc.

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The dawn of the Copernican Consumer

Episode 142

Friday, February 25, 2022 • Duration 34:45

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The interplay between Joe Public 2030 predictions

Episode 141

Friday, February 18, 2022 • Duration 31:13

Takeaways

Obligatory Super Bowl commercial commentary

Joanne's favorite advertisements were Amazon's "Mind reader" ads for Alexa. She found it funny, albeit slightly alarming, as many already feel like Alexa can read their minds.
Stephanie liked Coinbase's advertisement because it was a rare instance of a TV ad directly driving conversions. The ad was so successful that it resulted in millions of landing page hits in the first minute. Unfortunately, the app crashed momentarily due to a sudden influx of users. You can read about the campaign from the perspective of Coinbase CMO Kate Rouch in this blog.
Chase liked how Toyota's "Keeping up with the Jones" spoke to multiple generations by starring famous "Jones" personalities from different decades.
Chris' least favorite ad was "Old friends, new fun" by Meta because he felt like the narrative painted a depressing depiction of the future through the lens of Oculus headsets.

Why Joe Public 2030

Joe Public 2030 is officially available for shipping on Amazon. If you'd like a copy of the book or would like to learn more about the book, check it out here.
If you have thoughts on Joe Public 2030 or would like to discuss the predictions in-depth with fellow industry experts, the Joe Public 2030 LinkedIn group is a great starting point. Bring your ideas to the table, put ours on the chopping block, and dig into shaping what's next.
Joe Public 2030's five predictions are based on insights from 250+ resource citations and interviews with 20+ industry experts. These projections do not work in perfect harmony with each other – and that's intentional. We wanted to paint an unbiased picture of the future that isn't anchored by a singular prediction or trend.

The rise of retail media networks

Episode 140

Friday, February 11, 2022 • Duration 30:23

Takeaways

Peloton spinning out

After a blowout year, many (including The No Normal Show team) had high hopes for Peloton. Unfortunately, the exercise equipment and media company has hit several bumps in the road over the past few months that have the world questioning if the pandemic darling will survive.
Rumors are swirling around that Amazon, Apple, or Nike may purchase Peloton, but as of the recording of this show, no official bid has come through.
Peloton's yearly earnings are actually very strong. The problem resides on the expenses side of the balance sheet. From a per-employee standpoint, Peloton has less revenue per employee than comparable companies.
While heavy investments in product, operations, and brand have produced a world-renowned customer experience for Peloton, these investments may not be sustainable for the fitness giant.
In an era of unknowns and rapid change during the pandemic, the stock market spiked for many digitally-based companies. Some posit that these spikes were unnatural, and falling stocks are merely a sign of a stabilizing market.

What are retail media networks, and why should marketers care?

The Google Chrome web browser will fully block tracking cookies by late 2023, pushing marketers to rethink how they target users. This announcement, alongside of tightening privacy in big tech, has marketers looking for other opportunities to leverage consumer data. Retail media networks could be the opportunity marketers are looking for.

The No Normal Show by BPD – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The No Normal Show by BPD – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Amazon19

New York Times20

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Amazon19

New York Times20